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81-554: E.C. Publications, Inc. , ( doing business as EC Comics ) is an American comic book publisher . It specialized in horror fiction , crime fiction , satire , military fiction , dark fantasy , and science fiction from the 1940s through the mid-1950s, notably the Tales from the Crypt series. Initially, EC was founded as Educational Comics by Maxwell Gaines and specialized in educational and child-oriented stories. After Max Gaines died in

162-409: A " film noir -ish bag of effects" in his visuals, while characters and themes found in the crime stories often showed the strong influence of writers associated with film noir , notably James M. Cain . Craig excelled in drawing stories of domestic scheming and conflict, leading David Hajdu to observe: To young people of the postwar years, when the mainstream culture glorified suburban domesticity as

243-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

324-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

405-508: A believer in extraterrestrial life . Binder's theory was that human beings are "homo hybrid", an "interstellar crossbreed" (half human, half extraterrestrial). He first discussed this hypothesis in his 1968 book Flying Saucers Are Watching Us (later called Unsolved Mysteries of the Past , Tower Publications; reissue edition, 1970). He wrote Mankind Child of the Stars with Max Flindt in 1974, discussing

486-467: A boating accident in 1947, his son William Gaines took over the company and renamed it Entertaining Comics . He printed more mature stories, delving into horror, war, fantasy, science-fiction, adventure, and other genres. Noted for their high quality and shock endings, these stories were also unique in their socially conscious, progressive themes (including racial equality , anti-war advocacy , nuclear disarmament , and environmentalism ) that anticipated

567-492: A car jumped the curb, went into the driveway in front of the school, and killed her. As film producer and comics historian Michael Uslan , a family friend, recalled, "Otto never recovered. His wife never recovered. She had a breakdown, and Otto started drinking, and eventually he dropped dead of a heart attack . And the three of them were gone, like in a flash." Binder recalled in a 1972 history of comics, that after his daughter's death ... we finally made up our minds to 'start

648-761: A century, due to reprints that have kept them in the public eye. In 1964–1966, Ballantine Books published five black-and-white paperbacks of EC stories: Tales of the Incredible showcased EC science fiction, while the paperbacks Tales from the Crypt and The Vault of Horror reprinted EC horror tales. EC's Ray Bradbury adaptations were collected in The Autumn People (horror and crime) and Tomorrow Midnight (science fiction). The EC Horror Library (Nostalgia Press, 1971) featured 23 EC stories selected by Bhob Stewart and Bill Gaines, with an introduction by Stewart and an essay by theater critic Larry Stark . One of

729-648: A chemistry teacher. He never taught but instead took over the family business. In 1949 and 1950, Bill Gaines began a line of new titles featuring horror , suspense , science fiction , military fiction and crime fiction . His editors, Al Feldstein and Harvey Kurtzman , who also drew covers and stories, gave assignments to such prominent and highly accomplished freelance artists as Johnny Craig , Reed Crandall , Jack Davis , Will Elder , George Evans , Frank Frazetta , Graham Ingels , Jack Kamen , Bernard Krigstein , Joe Orlando , John Severin , Al Williamson , Basil Wolverton , and Wally Wood . With input from Gaines,

810-710: A financial scandal involving price fixing in its parking operations, Kinney Services spun off its non-entertainment assets as National Kinney Corporation in September 1971, and it changed names to Warner Communications on February 10, 1972. The Tales from the Crypt title was licensed for a movie of that name in 1972. This was followed by another film, The Vault of Horror , in 1973. The omnibus movies Creepshow (1982) and Creepshow 2 , while using original scripts written by Stephen King and George A. Romero , were inspired by EC's horror comics. Creepshow 2 included animated interstitial material between vignettes, featuring

891-423: A literary agent in charge of Kline's New York City office most prominently marketing the stories of Robert E. Howard , although insufficient business during this Great Depression era forced Kline to close his company after a year and a half. At the time of Otto's move to New York City, Earl Binder dissolved the writing partnership, and all new material produced under the name of Eando Binder from January 1936 on,

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972-649: A meeting of his fellow publishers and suggested that the comic book industry gather to fight outside censorship and help repair the industry's damaged reputation. They formed the Comics Magazine Association of America and its Comics Code Authority . The CCA code expanded on the ACMP's restrictions. Unlike its predecessor, the CCA code was rigorously enforced, with all comics requiring code approval before their publication. This not being what Gaines intended, he refused to join

1053-575: A new life.' When we moved to upstate New York in 1969, I quit DC and comics entirely and went back into the sci-fi paperback field. Curtis Books bought seven of my books in a row, including a few oldies, and Belmont issued another half a dozen. I began selling 'gothics' besides a batch of flying saucer books and articles for Saga magazine. In 1973, Binder worked for Vincent Fago 's Pendulum Press , adapting classic science-fiction stories into comic book format, including Frankenstein , The Invisible Man , The Time Machine , 20,000 Leagues Under

1134-485: A period rich with science fiction, which enthralled Binder and his brother Earl. The two began writing in partnership and sold their first story, "The First Martian" to Amazing Stories in 1930; it saw publication in 1932 under the pen name " Eando Binder " ("E" and "O" Binder). Not earning enough as a writer, Binder and his brother worked at many jobs. Earl found employment at an iron works . In late December 1935, Otto Binder began working for Otis Adelbert Kline as

1215-555: A reprint series called The EC Artists' Library featuring the comics published by EC, releasing each book by artist. This collection is printed in black and white . In 2013, Dark Horse Comics began reprinting the EC Archives in hardcover volumes, picking up where Gemstone left off, and using the same hardcover full-color format. The first volume to be reprinted was Tales From the Crypt : Volume 4 , with an essay by Cochran. In February 2024, Oni Press announced that it will revive

1296-443: A series of Artist's Editions books in 15" × 22" format, which consist of scans of the original inked comic book art, including pasted lettering and other editorial artifacts that remain on the original pages. Subsequent EC books in the series included a collection of Wally Wood 's EC comic stories, a collection of stories from Mad , and books collecting the work of Jack Davis and Graham Ingels . In 2012, Fantagraphics Books began

1377-599: A sister title, Panic , edited by Al Feldstein and using the regular Mad artists plus Joe Orlando . EC shifted its focus to a line of more realistic comic book titles, including M.D. and Psychoanalysis (known as the New Direction line). It also renamed its remaining science-fiction comic. Since the initial issues did not carry the Comics Code seal, the wholesalers refused to carry them. After consulting with his staff, Gaines reluctantly started submitting his comics to

1458-422: A story. At EC's peak, Feldstein edited seven titles while Kurtzman handled three. Artists were assigned stories specific to their styles; for example, Davis and Ingels often drew gruesome, supernatural-themed stories, while Kamen and Evans did tamer material. With hundreds of stories written, common themes surfaced. Some of EC's more well-known themes include: The three horror titles featured stories introduced by

1539-751: A teen superhero team from the future that eventually became one of DC's most popular features. Binder and Plastino debuted the supervillain Brainiac and the Bottle City of Kandor in Action Comics #242 (July 1958) and co-created Supergirl in Action Comics #252 (May 1959). With various artist collaborators, he co-created Krypto the Super Dog , the Phantom Zone , and the supporting characters Lucy Lane , Beppo

1620-490: A trio of horror hosts : The Crypt Keeper introduced Tales from the Crypt ; The Vault-Keeper welcomed readers to The Vault of Horror ; and the Old Witch cackled over The Haunt of Fear . Besides gleefully recounting the unpleasant details of the stories, the characters squabbled with one another, unleashed an arsenal of puns, and even insulted and taunted the readers: "Greetings, boils and ghouls..." This irreverent mockery of

1701-463: A young protagonist who goes to great length to acquire and keep possession of an issue of the comic book Creepshow . In 1989, Tales from the Crypt began airing on the U.S. cable-TV network HBO . The series ran through 1996, comprising 93 episodes and seven seasons. Tales from the Crypt spawned two children's television series on broadcast TV , Tales from the Cryptkeeper and Secrets of

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1782-483: Is called a razón social . Otto Binder Otto Oscar Binder ( / ˈ b ɪ n d ər / ; August 26, 1911 – October 13, 1974) was an American author of science fiction and non-fiction books and stories, and comic books . He is best known as the co-creator of Supergirl and for his many scripts for Captain Marvel Adventures and other stories involving the entire superhero Marvel Family . He

1863-424: Is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using

1944-481: Is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or

2025-466: The Civil Rights Movement and the dawn of the 1960s counterculture . In 1954–55, censorship pressures prompted it to concentrate on the humor magazine Mad , leading to the company's greatest and most enduring success. Consequently, by 1956, the company ceased publishing all its comic lines except Mad . The firm, first known as Educational Comics, was founded by Max Gaines , former editor of

2106-686: The Shield , the Hangman , and the Black Hood . At Gold Key Comics , Binder co-created Mighty Samson and other characters. His science fiction for EC Comics includes "Lost in Space", illustrated by Al Williamson , in Weird Science-Fantasy #28 (March–April 1955). In 1948, Binder began working for DC Comics , then known as National Periodical Publications, swiftly creating Merry, Girl of 1,000 Gimmicks , in

2187-459: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

2268-518: The ACMP seals placed on comics were meaningless. In 1954, the publication of Wertham's Seduction of the Innocent and a highly publicized Congressional hearing on juvenile delinquency cast comic books in an especially poor light. At the same time, a federal investigation led to a shakeup in the distribution companies that delivered comic books and pulp magazines across America. Sales plummeted, and several companies went out of business. Gaines called

2349-509: The American way of life. EC always claimed to be "proudest of our science fiction titles", with Weird Science and Weird Fantasy publishing stories unlike the space opera found in such titles as Fiction House 's Planet Comics . Crime SuspenStories had many parallels with film noir . As noted by Max Allan Collins in his story annotations for Russ Cochran 's 1983 hardcover reprint of Crime SuspenStories , Johnny Craig had developed

2430-623: The Comics Code Administrator, with a lawsuit when Murphy ordered EC to alter the science-fiction story "Judgment Day", in Incredible Science Fiction #33 (February 1956). The story, by the writer Al Feldstein and artist Joe Orlando , was a reprint from the pre-Code Weird Fantasy #18 (April 1953), inserted when the Code Authority had rejected an initial, original story, "An Eye for an Eye", drawn by Angelo Torres, but

2511-401: The Comics Code. East Coast Comix reprinted several of EC's New Trend comics in comic form between 1973 and 1975. The first reprint was the final issue of Tales from the Crypt , with the title revised to state The Crypt of Terror . This issue was originally meant to be the first issue of a fourth horror comic which was changed to the final issue of Tales from the Crypt at the last minute when

EC Comics - Misplaced Pages Continue

2592-474: The Comics Code; all the New Direction titles carried the seal starting with the second issue. This attempted revamp failed commercially and after the fifth issue, all the New Direction titles were canceled. Incredible Science Fiction #33 was the last EC comic book published. Gaines switched focus to EC's Picto-Fiction titles, a line of typeset black-and-white magazines with heavily illustrated stories. Fiction

2673-454: The Crypt , The Vault of Horror , and The Haunt of Fear . These titles reveled in a gruesome joie de vivre , with grimly ironic fates meted out to many of the stories' protagonists. The company's war comics, Frontline Combat and Two-Fisted Tales , often featured weary-eyed, unheroic stories out of step with the jingoistic times. Shock SuspenStories tackled weighty political and social issues such as racism , sex , drug use , and

2754-480: The Cryptkeeper's Haunted House . It also spawned three "Tales from the Crypt"-branded movies, Demon Knight , Bordello of Blood , and Ritual . In 1997, HBO followed the TV series with the similar Perversions of Science (comprising 10 episodes), the episodes of which were based on stories from EC's Weird Science . Although the last non- Mad EC publication came out in 1956, EC Comics have remained popular for half

2835-691: The Galactic Republic should not admit the planet until these problems are resolved. In the final panel, he removes his helmet, revealing he is a Black man. Murphy demanded, without any authority in the Code, that the Black astronaut had to be removed. As Diehl recounted in Tales from the Crypt: The Official Archives : This really made 'em go bananas in the Code czar's office. "Judge Murphy was off his nut. He

2916-545: The Mastermen are shocked by what they find. The book is illustrated by Milton Caniff Award winning EC/Creepy/MAD artist Angelo Torres and the much acclaimed Austrian sculptor and speed painter Stefan Koidl. The introduction and foreword are written by Eisner Award winning graphic novelist Emil Ferris. Binder became editor of Space World magazine, a move that ended in bankruptcy in the early 1960s. As he recalled in 1974: I'm far from retired, simply because I can't afford it. All

2997-638: The Nursery" (in Collier's ) and "The Psychopathology of Comic Books" (in the American Journal of Psychotherapy ). As a result, an industry trade group , the Association of Comics Magazine Publishers , was formed in 1948 but proved ineffective. EC left the association in 1950 after Gaines argued with its executive director, Henry Schultz. By 1954 only three comic publishers were still members, and Schultz admitted that

3078-645: The Sea , and The Mysterious Island . He died in Chestertown, New York , on October 13, 1974, leaving behind, counted Bridwell, "almost 50,000 pages of comics" comprising "over 1,300 scripts for Fawcett" and "more than 2,000 for 20 other publishers", including "some 93 heroes in 198 magazines". Binder was posthumously inducted into the Jack Kirby Hall of Fame in 1999 and the Will Eisner Hall of Fame in 2004. He

3159-653: The Super Monkey , and Titano the Super Ape . In the first issue of Superman's Pal Jimmy Olsen , he introduced Jimmy Olsen 's signal-watch, and in #31, Jimmy's Elastic Lad identity. He wrote the Lois Lane feature in Showcase #9 (Aug. 1957) which served as a tryout for the character's own series . DC writer-editor E. Nelson Bridwell credits Binder as creating the first " Imaginary Tale , for Lois Lane", and of writing "most of

3240-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

3321-571: The association. Among the Code's new rules were that no comic book title could use the words "horror" or "terror" or "weird" on its cover. When distributors refused to handle many of his comics, Gaines ended publication of his three horror and the two SuspenStory titles on September 14, 1954. Gaines waged several battles with the Comics Code Authority to keep his magazines free from censorship. In one particular example noted by comics historian Digby Diehl, Gaines threatened Judge Charles Murphy,

EC Comics - Misplaced Pages Continue

3402-477: The audience also became the trademark attitude of Mad , and such glib give-and-take was later mimicked by many, including Stan Lee at Marvel Comics . EC's most enduring legacy came with Mad , which started as a side project for Kurtzman before buoying the company's fortunes and becoming one of the country's most notable and long-running humor publications. When satire became an industry rage in 1954, and other publishers created imitations of Mad , EC introduced

3483-494: The brand, starting with horror title Epitaphs from the Abyss and the science fiction title Cruel Universe . The Gaines family licenses the titles. Beginning in the late 1940s, the comic book industry became the target of mounting public criticism for the content of comic books and their potentially harmful effects on children. The problem came to a head in 1948 with the publication by Dr. Fredric Wertham of two articles: "Horror in

3564-407: The business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

3645-660: The comic-book company All-American Publications , and it was initially a shell company of All-American. When that company merged with DC Comics in June 1945, Gaines retained rights to the comic book Picture Stories from the Bible , and began his new company using the EC name with a plan to market comics about science, history, and the Bible to schools and churches, and soon expanded to produce children's humor titles. A decade earlier, Max Gaines had been one of

3726-657: The company in the 1960s as E.C. Publications, Inc., and was eventually absorbed into the same corporation that later purchased National Periodical Publications (later known as DC Comics ). During the 1960s, Gaines granted Bob Barrett, Roger Hill, and Jerry Norton Weist (1949–2011), the co-founder of Million Year Picnic , permission to produce a EC Comics fanzine "Squa Tront" (1967 - 1983) that would last for several years. In June 1967, Kinney National Company (it formed on August 12, 1966, after Kinney Parking/National Cleaning merge) bought National Periodical and E.C., then it purchased Warner Bros.-Seven Arts in early 1969. Due to

3807-492: The company published one-page biographies of them in comic books. This was in contrast to the industry's common practice, in which credits were often missing, although some artists at other companies, such as the Jack Kirby  – Joe Simon team, Jack Cole and Bob Kane had been prominently promoted. EC published distinct lines of titles under its Entertaining Comics umbrella. Most notorious were its horror books, Tales from

3888-424: The concept of "astroevolution". Erich von Däniken wrote a foreword for the book, which was revised and reprinted in 1999. He wrote extensively about UFOs in magazines, including articles detailing the experiences of claimed UFO contactee Ted Owens . Binder's previously unpublished 1953 story, "The Unwanted", has been adapted as a graphic novel by Robert L. Reiner. To be published in early 2023 by Fantagraphics,

3969-522: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

4050-514: The early" Bizarro stories, including at least the first "Tales of the Bizarro World" feature. The character's first comic book appearance was in Superboy #68 (Oct. 1958) by Binder and artist George Papp and Bizarro World was introduced in Action Comics #263 (April 1960). Binder scripted what Bridwell calls the "classic [storyline] 'Superman's Return to Krypton .'" His last Superman story

4131-533: The evil teens Thaddeus Sivana Jr. and daughter Georgia. Binder and Beck unsuccessfully attempted to launch a newspaper comic strip featuring Mr. Tawky Tawny in 1953. Binder left Fawcett when the company shut down its comic book division in 1953, but found no shortage of work. For Timely Comics , the 1940s company that would evolve into Marvel Comics , he [co-]created Captain Wonder , the Young Allies , Tommy Tyme and

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4212-714: The feature " Star-Spangled Kid ", whose place Merry soon took in Star-Spangled Comics . He then moved on to his best-known DC work, the Superman group of titles, including launching the Superman's Pal Jimmy Olsen series in 1954. Binder and artist Al Plastino collaborated on the Superboy story in Adventure Comics #247 (April 1958) that introduced the Legion of Super-Heroes ,

4293-419: The first books to reprint comic book stories in color throughout, it followed the original color guides by Marie Severin . In addition to the stories from EC's horror titles, the book also included Bernard Krigstein 's famous "Master Race" story from Impact and the first publication of Angelo Torres ' "An Eye for an Eye", originally slated for the final issue of Incredible Science Fiction but rejected by

4374-489: The horror comics were cancelled in 1954. A dozen issues ended up being reprinted. Russ Cochran reprints include EC Portfolios , The Complete EC Library , EC Classics , RCP Reprints (Russ Cochran) , EC Annuals , and EC Archives (hardcover books). The EC full-color hardcovers were under the Gemstone imprint. Dark Horse continued this series in the same format. In February 2010, IDW Publishing began publishing

4455-561: The latter of whom he co-created with Marc Swayze . Binder spent from 1941 to 1953 with Fawcett, writing "986 stories ... out of 1,743, over half the entire Marvel Family saga", per comic-book writer-editor E. Nelson Bridwell . His first Captain Marvel writing was the "Dime Action Book" novel Return of the Scorpion , featuring the villain from the 1941 Republic serial The Adventures of Captain Marvel . His first Captain Marvel comic-book story

4536-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

4617-399: The legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of

4698-485: The lucky break. So that left me without money reserves, and it was back to the comics until 1967, when my daughter—our only child—was killed by a car at age 14. For reasons difficult to explain, my wife and I moved from Englewood, New Jersey , to upstate New York where Jack lived. I was pretty broken up and found it difficult to write again up here, but went back to sci-fi, this time as the market hit. Otto Binder's daughter Mary, had been on her way to school one morning when

4779-401: The manuscript had been given to Reiner in the late sixties when he was a teenage fanzine editor and publisher. The story describes a census to be taken in the distant future. A civilization of "Mastermen" rule a galactic empire and visit this planet to determine if it is worthy to join an imperial congress. Membership means access to technology and protection. In evaluating this particular planet,

4860-749: The modern American ideal – the life that made the Cold War worth fighting – nothing else in the panels of EC comics, not the giant alien cockroach that ate earthlings, not the baseball game played with human body parts, was so subversive as the idea that the exits of the Long Island Expressway emptied onto levels of Hell. Superior illustrations of stories with surprise endings became EC's trademark. Gaines would generally stay up late and read large amounts of material while seeking "springboards" for story concepts. The next day he would present each premise until Feldstein found one that he thought he could develop into

4941-534: The money I made from the Marvels and had saved up went down the drain when, in 1960, I invested as junior partner in publishing Space World , a magazine about astronomics ... I think it was a good job I did as editor-in-chief—although the public stayed away from it in droves ... A loss every month on low sales. The mag lasted some 16 issues, during which time Bill Woolfolk and I had put in more money—I mortgaged my house—all paid up by Cap—and borrowed, etc., but we never got

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5022-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

5103-507: The new medium of comic books . The following year, magazine publisher Fawcett Publications began its Fawcett Comics line, and Binder started writing the exploits of such characters as Captain Venture, Golden Arrow, Bulletman , and El Carim. After a year, editor Ed Herron had Binder tackle Fawcett's most prominent character, the superhero Captain Marvel . He soon wrote for the spin-off features starring Captain Marvel, Jr. and Mary Marvel ,

5184-756: The patriotically themed superheroine Miss America , and wrote for stories starring Captain America , the Human Torch , the Sub-Mariner , the Destroyer , the Whizzer , and the All-Winners Squad . For Quality Comics , Binder co-created Kid Eternity , and wrote Blackhawk , Doll Man , Uncle Sam and Black Condor stories. For MLJ Comics (subsequently known as Archie Comics ), he wrote stories starring Steel Sterling ,

5265-542: The pioneers of the comic book form, with Eastern Color Printing 's proto-comic book Funnies on Parade , and with Dell Publishing 's Famous Funnies: A Carnival of Comics , considered by historians the first true American comic book . When Max Gaines died in 1947 in a boating accident, his son William inherited the comics company. After four years (1942–1946) in the Army Air Corps , Gaines had returned home to finish school at New York University , planning to work as

5346-403: The registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and

5427-455: The results of his audience with the czar to Gaines, who was furious [and] immediately picked up the phone and called Murphy. "This is ridiculous!" he bellowed. "I'm going to call a press conference on this. You have no grounds, no basis, to do this. I'll sue you". Murphy made what he surely thought was a gracious concession. "All right. Just take off the beads of sweat". At that, Gaines and Feldstein both went ballistic. "Fuck you!" they shouted into

5508-478: The roof, and finally they said, "Well, you gotta take the perspiration off". I had the stars glistening in the perspiration on his Black skin. Bill said, "Fuck you", and he hung up. Trade name In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a )

5589-542: The stories were written by Kurtzman, Feldstein, and Craig. Other writers, including Carl Wessler , Jack Oleck , and Otto Binder , were later brought on board. EC succeeded with its fresh approach and pioneered forming relationships with its readers through its letters to the editor and fan organization, the National EC Fan-Addict Club. EC Comics promoted its stable of illustrators, allowing each to sign his art and encouraging them to develop distinctive styles;

5670-454: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

5751-493: The telephone in unison. Murphy hung up on them, but the story ran in its original form. Feldstein, interviewed for the book Tales of Terror: The EC Companion , reiterated his recollection of Murphy making the request: So he said it can't be a Black [person]. So I said, "For God's sakes, Judge Murphy, that's the whole point of the Goddamn story!" So he said, "No, it can't be a Black". Bill [Gaines] just called him up [later] and raised

5832-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

5913-821: Was "Captain Marvel Saves the King" in Captain Marvel Adventures #9 (April 1942). He wrote for numerous other Fawcett features, as well as many two-page text fillers that were required in comics in order to be eligible for magazine postal rates. His text stories in Captain Marvel Adventures , under the "Eando" pseudonym, starred Lieutenant Jon Jarl of the Space Patrol. During his time at Fawcett, Binder co-created with Swayze and C. C. Beck such characters as Mary Marvel, Uncle Dudley, Mr. Tawky Tawny , Black Adam , and Mr. Mind , as well as two of Doctor Sivana 's four children:

5994-405: Was "The Cage of Doom" in Action Comics #377 (June 1969). Binder was featured in a story in the first issue of Shazam , DC Comics' 1970s revival of the original Captain Marvel. The Binder character, drawn by C. C. Beck , meets a young Billy Batson and is astonished that the boy, who has been missing for 20 years, is still a kid. Binder was a proponent of the ancient astronauts theory, and

6075-470: Was formatted to alternate illustrations with blocks of typeset text, and some of the contents were rewrites of stories previously published in EC's comic books. This experimental line lost money from the start and only lasted two issues per title. When EC's national distributor went bankrupt, Gaines dropped all of his titles except Mad . Mad sold well throughout the company's troubles, and Gaines focused exclusively on publishing it in magazine form. This move

6156-410: Was itself also "objected to" because of "the central character being Black ". The story depicted a human astronaut, a representative of the Galactic Republic, visiting the planet Cybrinia, inhabited by robots. He finds the robots divided into functionally identical orange and blue races, with one having fewer rights and privileges than the other. The astronaut determines that due to the robots' bigotry,

6237-545: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

6318-514: Was prolific in the comic book field and is credited with writing over 4,400 stories across a variety of publishers under his own name, as well as more than 160 stories under the pen-name Eando Binder . Born in Bessemer, Michigan , Otto Binder was the youngest of six children born into a German - Lutheran family that had emigrated from Austria a year earlier. They settled in Chicago in 1922, during

6399-467: Was really out to get us", recalls [EC editor] Feldstein. "I went in there with this story and Murphy says, 'It can't be a Black man'. But ... but that's the whole point of the story!" Feldstein sputtered. When Murphy continued to insist that the Black man had to go, Feldstein put it on the line. "Listen", he told Murphy, "you've been riding us and making it impossible to put out anything at all because you guys just want us out of business". [Feldstein] reported

6480-529: Was solely the work of Otto Binder. Concurrent with his agent work, Binder was writing for Mort Weisinger , editor of Thrilling Wonder Stories , and Ray Palmer , editor of Amazing , for the latter of whom he created the Adam Link series. Binder entered comics in 1939 on the heels of his artist brother, Jack , who moved to New York to work at the studio of Harry "A" Chesler , one of that era's "packagers" who provided outsourced content for publishers entering

6561-531: Was to reconcile its editor Harvey Kurtzman , who had received an offer to join the magazine Pageant , but preferred to remain in charge of his magazine. The switch also removed Mad from the auspices of the Comics Code . Kurtzman, regardless, left Mad soon afterward when Gaines would not give him 51 percent control of the magazine, and Gaines brought back Al Feldstein as Kurtzman's successor. The magazine enjoyed great success for decades afterward. Gaines sold

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