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135-509: The Football Association Challenge Cup , more commonly known as the FA Cup and for sponsorship purposes as Emirates FA Cup , is an annual knockout football competition in domestic English football . First played during the 1871–72 season , it is the oldest national football competition in the world. It is organised by and named after The Football Association (The FA). A concurrent Women's FA Cup has been held since 1970. The competition

270-510: A "clever free kick" past the "startled" Herbert Lock in the Saints' goal. In the semi-finals, West Ham took on Derby County at Stamford Bridge , home of Chelsea , and won 5–2. Brown scored two more goals and Billy Moore also scored twice. All five of the teams that West Ham defeated on their way to Wembley played in the Second Division or lower. This made West Ham the first team since

405-405: A Bolton fan at pitchside had kicked the ball towards Vizard, but Asson disregarded these claims as well and confirmed Bolton's second goal. At this point, the crowd began to sense that Bolton would emerge victorious and many began heading towards the exits. Neither team had any more serious chances to score, and the remainder of the match was largely a stalemate with little inspired play. Late in

540-438: A West Ham supporter. Pathe's bid had failed to win the rights to film the event, but they sent a disguised cameraman anyway, wearing fake spectacles, a false moustache and carrying a camera hidden in a large cardboard hammer. Many of the day's moving images were taken among the crowds in this way. The gates were opened at 11:30 am as advertised, three and a half hours before the match was due to begin, and until 1:00 pm

675-413: A better position; some supporters found a ladder and then shimmied up a drainpipe to secure a position on the roof, while reporters complained that more than three-quarters of people in the press box, suspended under the roof high above the stands, were fans with no right to be there. As the crowds outside the stadium continued to grow, local police stations were mobilised, but by the time officers arrived

810-432: A centre-forward. West Ham's game plan initially centred on the two fast-moving outside-forwards Dick Richards and Ruffell, but Bolton set out from the start to keep the two players contained, rushing at them whenever they got the ball. After just two minutes, West Ham half-back Tresadern became entangled in the crowd after taking a throw-in and was unable to return to the pitch immediately. This gave Bolton's David Jack

945-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

1080-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

1215-642: A few weeks earlier than normal as an experiment; 2010–11 and 2012–13 when the FA Cup Final was played before the Premier League season had finished, to allow Wembley Stadium to be ready for the UEFA Champions League final, as well as in 2011–12 to allow England time to prepare for that summer's European Championships ; 2019–20 when the final was delayed until August due to the COVID-19 pandemic in

1350-723: A gang of girls who worked the fish at Barking. As we walked through the East End, hordes joined us from Whitechapel and Limehouse . At Bethnal Green a big bunch of Jewish lads of the Hakoah football team, marching like soldiers came out of the Cambridge Heath Road. Tens of thousands of boots and shoes, many holed and worn, trudged towards the Empire Stadium. Veterans from the great war on crutches, small boys pulling and pushing each other on every species of cart...a sea of claret and blue

1485-437: A goal-line cleared. I told them in front to join hands and heave and they went back step by step until we reached the line. Then they sat down and we went on like that ... it was mainly due to the horse. Perhaps because he was white he commanded more attention. But more than that, he seemed to understand what was required of him. The other helpful thing was the good nature of the crowd. –George Scorey in an interview with

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1620-437: A great lure and drew a large number of casual observers. The fact that a London-based team was competing meant that many football fans from all parts of the city chose to attend. The morning newspapers on the day of the match reported that around 5,000 fans were travelling from Bolton and that they were expected to be joined by "at least 115,000 enthusiasts from London and other parts of the country". The easy accessibility of

1755-405: A ground not being suitable to host popular teams. However, since 2003 , clubs cannot move grounds to the away side's for capacity or financial reasons. If any move has to be made, it has to be to a neutral venue and any additional monies earned by the move goes into the central pot. In the event of a draw , the replay is played at the ground of the team who originally played away from home . In

1890-508: A large number of fans encroached onto the pitch, leading to the suspension of play while the mounted police again cleared the playing area. A number of fans, many unconscious, required first aid from members of the British Red Cross on the pitch near the Bolton penalty area. After play resumed, policemen patrolled the perimeter of the pitch to try to keep it clear for the linesmen , after play

2025-508: A larger number of teams playing in Level 7–9. Consequently, for the FA Cup, entries equal the number in tiers 1–9 and is cut off to those below. Though still able to apply, Level 10 clubs are used as alternatives "subject to availability" in the event of a non/rejected applicant (with vacancies filled by Level 10 applicants with the best PPG in the previous league season). The total number of entries in

2160-432: A lid and a base. There have been two designs of trophy in use, but five physical trophies have been presented. The original trophy, known as the "little tin idol", was 18 inches high and made by Martin, Hall & Co. It was stolen in 1895 and never recovered, and so was replaced by an exact replica, used until 1910. The FA decided to change the design after the 1909 winners , Manchester United, made their own replica, leading

2295-546: A new world record for a piece of football memorabilia , surpassing the £254,000 paid for the Jules Rimet World Cup Trophy in 1997. The successful bidder was David Gold , the then joint chairman of Birmingham City ; claiming the FA and government were doing nothing proactive to ensure the trophy remained in the country, Gold stated his purchase was motivated by wanting to save it for the nation. Accordingly, Gold presented

2430-602: A replay was the 1875 final , between the Royal Engineers and the Old Etonians . The initial tie finished 1–1 but the Royal Engineers won the replay 2–0 in normal time. The last replayed final was the 1993 FA Cup Final , when Arsenal and Sheffield Wednesday fought a 1–1 draw. The replay saw Arsenal win the FA Cup, 2–1 after extra time. The last quarter-final to go to a replay was Manchester United vs West Ham United in

2565-424: A replay which Bolton won 1–0. In the fourth round Bolton defeated Charlton Athletic by a single goal, and in the semi-final beat Sheffield United by the same score in a match played at Old Trafford , home of Manchester United . Although ticket prices were considered to be extremely high, a crowd of 72,000 attended the match, a new record for an FA Cup semi-final. The conditions at the semi-final foreshadowed

2700-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

2835-494: A stadium suitable for the competition and The Association may reject applications at its discretion. Previously, Level 10 clubs were a prominent feature in early qualifying rounds. The gradual remodelling of the National League System to a 'perfect' 1–2–4–8–16 system, with a first phase in 2018–19, a final phase in 2021–22 (which included the promotion of 107 clubs), and played to a full quota in 2022–23 has resulted in

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2970-545: A ticket and those who reached the stadium by road or on foot. The London buses were overwhelmed with the controller of the London General Omnibus Company describing the situation as "absolutely abnornal" and in the East End, the worst affected area, as "absolutely terrific", while large crowds, possibly tens of thousands, walked ten to fifteen miles or more each way from east to west London. Significant number of Bolton supporters (5,000 had been expected before

3105-646: Is not known; the official attendance (those who paid for a ticket) was 126,047, but estimates of the actual number of fans in attendance range from 150,000 to the official Police estimate of just under 300,000, with other estimates putting it higher than 300,000. The 126,047 official attendance at Wembley is below the 173,850 official attendance of the Brazil v Uruguay World Cup match at the Maracanã Stadium in Rio de Janeiro , Brazil in 1950. The official attendance statistic for

3240-487: Is open to all eligible clubs down to level 9 of the English football league system , with level 10 clubs acting as stand-ins in the event of non-entries from above. A record 763 clubs competed in 2011–12 . The tournament consists of 12 randomly drawn rounds followed by the semi-finals and the final . Entrants are not seeded , although a system of byes based on league level ensures higher ranked teams enter in later rounds –

3375-641: Is open to clubs before entry lists, round byes and scheduling are announced in July. All clubs in the top four levels (the Premier League and the three divisions of the English Football League ) are automatically eligible. Clubs from Level 5–9 ( non-league football ) are also eligible provided they play in either the FA Trophy or FA Vase competitions in the current season. All participating clubs must also have

3510-519: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

3645-405: Is saved by engraving the year on during the match, and sketching the presumed winner. During the final, the trophy is decorated with ribbons in the colours of both finalists, with the loser's ribbons being removed at the end of the game. The tradition of tying ribbons started after Tottenham Hotspur won the 1901 FA Cup Final and the wife of a Spurs director decided to tie blue and white ribbons to

3780-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

3915-550: The 1882 final ; after the first final in 1872 the trophy was not presented to the winners, Wanderers, until a reception held four weeks later in the Pall Mall Restaurant in London. Under the original rules, the trophy was to be permanently presented to any club which won the competition three times, although when inaugural winners Wanderers achieved this feat by the 1876 final , the rules were changed by FA Secretary CW Alcock (who

4050-414: The 1939–40 season were cancelled for the duration of the war. Portsmouth's manager Jack Tinn was rumoured to have kept the FA Cup trophy 'safe under his bed' throughout the duration of the war, but this is an urban myth . Because the naval city of Portsmouth was a primary strategic military target for German Luftwaffe bombing , the FA Cup trophy was actually taken ten miles to the north of Portsmouth, to

4185-472: The 2013–14 season the first Channel Island club entered the competition when Guernsey F.C. competed. The first game played in the Channel Islands – and thus the southernmost FA Cup tie played – took place on 7 August 2021 between Jersey Bulls and Horsham YMCA . A third club, F.C. Isle of Man , was also eligible to play in 2022–23 , but in the end all Crown Dependency teams either did not appear on

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4320-531: The 2015–16 FA Cup . The original game at Old Trafford ended in a 1–1 draw, while Manchester United won the replay at the Boleyn Ground , 2–1. It was also the last FA Cup game ever played at the Boleyn Ground. The last fifth round replay saw Tottenham Hotspur defeat Rochdale 6–1 at Wembley in the 2017–18 FA Cup after the first match at Spotland Stadium ended in a 2–2 draw. The FA Cup winners qualify for

4455-405: The 2024–25 competition, replays have been scrapped from the first round onwards. The decision to scrap replays received criticism from a number of lower-tier clubs and government officials. Until 1990–91 , further replays would be played until one team was victorious. In 1971–72 , a fourth qualifying round game between Alvechurch and Oxford City was played six times until Alvechurch won in

4590-459: The BBC . While the pitch was being cleared, the event choir, St Luke’s, sang " Abide with Me "; the crowds of West Ham supporters walking back to the East End are also said to have sung the song. The choir’s spontaneous recital may be the origin of the tradition of singing the song before cup finals, a practice which has been in place since at least 1927. Eventually the police, assisted by appeals from

4725-654: The Bonhams auction house. In January 2021, it was revealed that the trophy had been purchased by Sheikh Mansour bin Zayed Al Nahyan , the owner of Manchester City , who stated that it would be returned on loan to the National Football Museum. The redesigned trophy first used in 1911 was larger at 61.5 cm (24.2 inches) high, and was designed and manufactured by Fattorini & Sons of Bradford, coincidentally being won by Bradford City in its first outing. On

4860-478: The First Division and Second Division respectively, and both entered the competition at the first round stage, under the tournament format in place at the time. Bolton had appeared in the final twice before, in 1894 and 1904 , but West Ham, who had only joined The Football League in 1919, had never previously progressed further than the quarter finals. In the first round, Bolton defeated Norwich City of

4995-464: The National League System maintain the same number of teams via reprieves, inevitably entry-level divisions (typically at tier 10) have to be impacted when a club leaves the pyramid. Therefore, for example, 759 teams entered in 2010–11 , a record 763 in 2011–12 , 758 in 2012–13 , 737 in 2013–14 and 736 in 2014–15 . However, since 2021–22, The FA has cut off automatic eligibility to the 10th tier (to appear only subject to availability) and instead set

5130-536: The Third Division South , in the process recording the club's first away win in the competition since a second round victory over Manchester City in the 1904–05 season . After a home win over Leeds United in the second round, Bolton faced one of the First Division's top teams, Huddersfield Town , in the third round. The initial match at Huddersfield's Leeds Road ground ended in a draw, necessitating

5265-459: The inaugural Club World Championship . The club stated that entering both tournaments would overload their fixture schedule and make it more difficult to defend their Champions League and Premier League titles. The club claimed that they did not want to devalue the FA Cup by fielding a weaker side. The move benefited United as they received a two-week break and won the 1999–2000 league title by an 18-point margin, although they did not progress past

5400-533: The semi-final and final matches in 2000, from the quarter-finals in 2016–17, the fifth round in 2019–20 and the first round onwards from 2024 to 2025. Redevelopment of Wembley saw the final played outside of England for the first time, the 2001 – 2006 finals being played at the Millennium Stadium in Cardiff . The final returned to Wembley in 2007 , followed by the semi-finals from 2008. An application window

5535-418: The "white" horse, as the most visible in the news footage, became the defining image of the day and the final is often known as the "White Horse Final". As my horse picked his way onto the field, I saw nothing but a sea of heads. I thought, "We can't do it. It's impossible." But I happened to see an opening near one of the goals and the horse was very good – easing them back with his nose and tail until we got

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5670-476: The 2024–25 campaign, prior to the first round proper). The first six rounds are qualifiers, with the draws organised on a regional basis. The next six rounds are the "proper" rounds where all clubs are in one draw. All entrants from Level 9 begin the competition in the extra preliminary round, as well as any Level 10 team filling in for a vacancy. Teams from Level 8 are ranked on their PPG in the previous season, except newly promoted teams automatically ranked towards

5805-481: The 27 March 2016 episode of the BBC television programme Antiques Roadshow , this trophy was valued at £1 million by expert Alastair Dickenson , although he suggested that, due to the design featuring depictions of grapes and vines, it may not have been specifically produced for the FA, but was instead an off-the-shelf design originally meant to be a wine or champagne cooler. This was later disproved when Thomas Fattorini

5940-508: The 92 professional clubs. This followed approval two years previously for their use in the qualifying rounds only – if a team with a 3G pitch progressed to the competition proper, they had to switch their tie to the ground of another eligible entrant with a natural grass pitch. Having been strong proponents of the surface, the first match in the proper rounds to be played on a 3G surface was a televised first round replay at Maidstone United 's Gallagher Stadium on 20 November 2014. The winners of

6075-435: The Bolton players were forced to abandon their coach a mile from the stadium and make their way through the crowds. The stadium authorities were considering calling the game off, but feared the consequences of an angry response to such a decision. I was hoisted to the front of the crowd, but had lost contact with my brothers...there were plenty of other kids in the same position. I saw the king, near enough to touch he was. He

6210-659: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

6345-527: The Empire Stadium). The 1927 final saw " Abide with Me " being sung for the first time at the Cup final, which has become a pre-match tradition. Due to the outbreak of World War II , the competition was not played between the 1938–39 and 1945–46 editions. Due to the wartime breaks, the competition did not celebrate its centenary year until 1980–81 . After some confusion over the rules in its first competition,

6480-508: The FA Cup has changed as Non-League football has gradually been expanded and reorganised over time. In the 2004–05 season, 660 clubs entered the competition, beating the long-standing record of 656 from the 1921–22 season . In 2005–06 this increased to 674 entrants, in 2006–07 to 687, in 2007–08 to 731 clubs, in 2008–09 and 2009–10 to 762. The total number of entries has also varied naturally from year-to-year as new clubs form and others dissolve at unequal rates. Though most leagues in

6615-503: The FA Cup trophy, of which there have been two designs and five actual cups; the latest is a 2014 replica of the second design, introduced in 1911. Winners also qualify for the UEFA Europa League and a place in the upcoming FA Community Shield . Arsenal are the most successful club with fourteen titles, most recently in 2020 , and their former manager Arsène Wenger is the competition's most successful, having won seven finals with

6750-531: The FA committee that "it is desirable that a Challenge Cup should be established in connection with the Association for which all clubs belonging to the Association should be invited to compete". The inaugural FA Cup tournament kicked off in November 1871. After thirteen games in all, Wanderers were crowned the winners in the final , on 16 March 1872. Wanderers retained the trophy the following year . The modern cup

6885-408: The FA decided that any drawn match would lead to a replay , with teams competing in further replays until a game was eventually won. Alvechurch and Oxford City contested the most replayed tie in the 1971–72 qualification , in a tie which went to 6 matches. Multiple replays were scrapped for the competition proper in 1991–92, and the qualifying rounds in 1997–98. Replays were removed altogether from

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7020-417: The FA to realise they did not own the copyright. This new, larger design was by Fattorini and Sons , and was used from 1911. In order to preserve this original, from 1992 it was replaced by an exact replica, although this had to be replaced after just over two decades, after showing wear and tear from being handled more than in previous eras. This third replica, first used in 2014, was built heavier to withstand

7155-425: The Premier League who has not yet qualified for a European Competition. The FA Cup winners also qualify for the following season's single-match FA Community Shield , the traditional season opener played against the previous season's Premier League champions (or the Premier League runners-up if the FA Cup winners also won the league – the double ). Fixtures in the 12 rounds of the competition are usually played at

7290-551: The United Kingdom , and the 2021-22 when the final was held a week before the end of the league. The 2025 Final is also scheduled to take place the week before the end of the league. The draws for the Extra Preliminary, Preliminary, and first qualifying rounds used to all occur at the same time. Thereafter, the draw for each subsequent round is not made until after the scheduled dates for the previous round, meaning that in

7425-411: The ball into a central position and Jack Smith hit the ball past Hufton. West Ham's players claimed that the ball had not entered the goal but rebounded into play from the goalpost, but referee D. H. Asson overruled them, stating that in his view the ball had entered the goal but then rebounded off a spectator standing behind the goal. West Ham also claimed that Bolton had received an unfair advantage, as

7560-558: The bottom and newly relegated teams ranked to the top; teams are then split between entering at either the Extra-Preliminary or preliminary round so as to ensure the right balance of fixtures throughout the competition. From there, clubs from higher levels are added in later rounds, as per the table below. The months in which rounds are played are traditional, with exact dates subject to each calendar. The number of new entries, winners from previous rounds, and division of Level 8 teams in

7695-415: The case of replays, clubs will often know their future opponents in advance. The draw for each of the proper rounds is broadcast live on television, usually taking place at the conclusion of live coverage of one of the games of the previous round. Public interest is particularly high during the draw for the third round, which is where the top-ranked teams are added to the draw. In rounds up to and including

7830-416: The competition receive the FA Cup. It is only loaned to the club by the FA; under the current (2015–16) rules it must be returned by 1 March, or earlier if given seven days' notice. Traditionally, the holders had the Cup until the following year's presentation, although more recently the trophy has been taken on publicity tours by the FA in between finals. The trophy comes in three parts – the cup itself, plus

7965-779: The competition, the Kennington Oval was used as the semi-final venue. In the period between this first decade and the reopening of Wembley, semi-finals were played at high-capacity neutral venues around England; usually the home grounds of teams not involved in that semi-final, chosen to be roughly equidistant between the two teams for fairness of travel. The top three most used venues in this period were Villa Park in Birmingham (55 times), Hillsborough in Sheffield (34 times) and Old Trafford in Manchester (23 times). The original Wembley Stadium

8100-463: The crowd and came back into play, and only call a throw-in if the ball went off over the heads of the crowd. George Davis of the West Ham board observed that every one of the game's throw-ins was taken from inside the field of play. The players feared injuring the spectators on the pitch, while the players were put in danger by some of the fans. Some spectactors would stick their feet out to try and trip

8235-427: The crowd was too large for them to take any effective form of action. At 2:15 pm, the crowds outside the stadium rushed at the barriers and forced their way in. Spectators in the lower tiers had to climb the fences to escape the crush and overflowed onto the pitch itself. Spectator Terry Hickey said later that "To put it mildly, the whole thing was a bloody shambles". The roads around the stadium were blocked and

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8370-447: The crowds that surrounded the pitch, the players were unable to reach the dressing rooms and instead remained on the pitch for five minutes before starting the second half. West Ham began the second half as the stronger team, and Vic Watson received the ball in a good goalscoring position but mis-hit his shot. Eight minutes into the second half, Bolton added a second goal in controversial circumstances. Outside-forward Ted Vizard played

8505-414: The cup final itself played at a later date. West Ham players said they learned the match would stand as a cup final during half time, while George Davis of the West Ham board said that the boards of both clubs learned this later in the game. The Times stated that at one point it seemed impossible that the match would ever be able to start, but the tide turned at 2:45pm, when King George V arrived and

8640-409: The days when multiple replays were possible, the second replay (and any further replays) were played at neutral grounds. The clubs involved could alternatively agree to toss for home advantage in the second replay. The semi-finals have been played exclusively at the rebuilt Wembley Stadium since 2008 , one year after it opened and after it had already hosted a final (in 2007). For the first decade of

8775-407: The defining photographic image of the day, had to be brought in to clear the crowds from the pitch and allow the match to take place. The match began 45 minutes late as the vast crowd was shepherded by police to clear the pitch and stand around the perimeter. Although West Ham started strongly, Bolton proved the dominant team for most of the match and won 2–0. David Jack scored a goal two minutes after

8910-506: The entry list or later withdrew. Beginning in August, the competition proceeds as a knockout tournament throughout, consisting of twelve rounds, a semi-final and then a final, in May. A system of byes ensures clubs above level 9 enter the competition at later stages. There is no seeding , the fixtures in each round being determined by a random draw. Fixtures ending in a tie are replayed once only (from

9045-508: The fifth replay. In their 1975 campaign , Fulham played 12 games over six rounds, which remains the most games played by a team to reach a final. Replays were traditionally played three or four days after the original game, but from 1991–92 they were staged at least 10 days later on police advice for the rounds proper. This led to penalty shoot-outs being introduced, the first of which came on 26 November 1991 when Rotherham United eliminated Scunthorpe United . From 1980–81 to 1998–99 ,

9180-484: The first of the 48 professional teams from Leagues One and Two . The last entrants are the 20 Premier League and 24 Championship clubs, into the draw for the third round proper. In the modern era, only one non-League team has ever reached the quarter-finals, and teams below Level 2 have never reached the final. As a result, significant focus is given to the smaller teams who progress furthest, especially if they achieve an unlikely "giant-killing" victory. Winners receive

9315-477: The first three finals after the First World War at Stamford Bridge, The Football Association (The FA) was unconvinced that the match could fill the large capacity of the new stadium and undertook a major advertising campaign, for fans to attend. Despite these fears, the new national stadium , which had been advertised as the greatest venue of its kind and had an unprecedented capacity of 125,000, proved to be

9450-415: The flow of people into the stadium was orderly. By 1:00 pm, however, a vast number of people were pouring into the stadium, and after an inspection by the stadium authorities, the decision was made to close the gates at 1:45 pm. Spectator William Rose said later that the route to the stadium was "seething with people" and that "the nearer I got to the stadium the worse it got, by the time I got there

9585-543: The following season's UEFA Europa League (formerly named the UEFA Cup; from its launch in 1960 until 1998 , they entered the now-defunct UEFA Cup Winners' Cup instead). This European place applies even if the team is relegated or is not in the English top flight. In the past, if the FA Cup winning team also qualified for the following season's Champions League or Europa League through their league or European performance, then

9720-483: The fourth round proper, fixtures resulting in a draw (after normal time) go to a replay , played at the venue of the away team, at a later date; if that replay is still tied, the winner is settled by a period of extra time , and if still necessary, a penalty shootout . Since 2016–17 , ties have been settled on the day from the quarter-finals onwards, using extra time and penalties. From 2018–19 , Fifth round ties are also settled by extra time and penalties. Beginning with

9855-524: The game ) made their way from Lancashire to Wembley, including five fans who used the Daimler Hire plane service from Manchester Aerodrome to London, with most of the remainder coming by train. Bolton fans headed to the West End to celebrate after the game, with Piccadilly Circus impassable to traffic for a time due to the number of revellers. As well as West Ham and Bolton fans, there were many neutrals at

9990-551: The game in Rio is the official world record. Some of the unofficial estimates for the Wembley match are higher than even the unofficial estimates for the game at the Maracanã, which range up to 210,000. The match was the first event of any kind to take place at Wembley Stadium , which had not been due to open until 1924 but was completed ahead of schedule. After sub-capacity crowds had attended

10125-555: The game, West Ham captain George Kay attempted to persuade Asson to abandon the match, but Bolton captain Joe Smith reportedly replied "We're doing fine, ref, we'll play until dark to finish the match if necessary". The score remained 2–0 to Bolton until the final whistle. The King presented the FA Cup trophy to Joe Smith and then left the stadium to cheers from the crowd. The players from both teams received gold commemorative medals. In

10260-585: The game, mostly people from other parts of the capital who wished to support the London underdog. Of the eleven supporters kept in overnight at the Willesden Hospital four were from Bow , Poplar , Wapping and Walthamstow in East London, four from other parts of London, two from northern England, and one from Wisbech in Cambridgeshire . Among the supporters was a Pathé News cameraman disguised as

10395-562: The group stage of the Club World Championship. The withdrawal from the FA Cup, however, drew considerable criticism as this weakened the tournament's prestige and Sir Alex Ferguson later admitted his regret regarding their handling of the situation. Welsh sides that play in English leagues are eligible, although since the creation of the League of Wales there are only five clubs remaining: Cardiff City (the only non-English team to win

10530-459: The handles of the cup. Traditionally, at Wembley finals, the presentation is made at the Royal Box, with players, led by the captain , mounting a staircase to a gangway in front of the box and returning by a second staircase on the other side of the box. At Cardiff the presentation was made on a podium on the pitch. The tradition of presenting the trophy immediately after the game did not start until

10665-410: The home ground of one of the two teams. The semi-finals and final are played at a neutral venue – the rebuilt Wembley Stadium . In the matches for the 12 competition rounds, the team who plays at home is decided when the fixtures are drawn – simply the first team drawn out for each fixture. Occasionally games may have to be moved to other grounds due to other events taking place, security reasons or

10800-402: The increased handling. Of the four surviving trophies, only the 1895 replica has entered private ownership. The name of the winning team is engraved on the silver band around the base as soon as the final has finished, in order to be ready in time for the presentation ceremony. This means the engraver has just five minutes to perform a task which would take 20 under normal conditions, although time

10935-605: The introduction of multiple divisions in The Football League to reach the FA Cup final without facing opposition from the top division. Bolton played their last league match of the season on 21 April, and although West Ham had two matches left to play of their Second Division campaign, they also had a week’s rest from football before the cup final. Both teams rested and took the opportunity to prepare by visiting brine baths, Bolton going to baths at Northwich and West Ham to Southend . The total number of people in attendance

11070-458: The league, began earlier, at the play-off or third qualifying round stage. From the 2015–16 UEFA Europa League season, however, UEFA does not allow the runners-up to qualify for the Europa League through the competition. If the winner of the FA Cup has already qualified for a European Competition through their Premier League position, the FA Cup berth is then given to the highest placed team in

11205-565: The losing FA Cup finalists were given the European berth of the League Cup winners and the League Cup winners would be given the league berth instead (in the Cup Winners' Cup era, teams qualifying for the UEFA Cup via other competitions would be promoted to the Cup Winners' Cup instead). FA Cup winners enter the Europa League at the group stage. Losing finalists, if they had not qualified for Europe via

11340-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

11475-458: The match, and were only prevented from scoring again by a strong performance from West Ham full-back Billy Henderson . When West Ham attacked, however, Bolton were able to quickly switch to a strongly defensive formation, as players changed positions to form a line of five half-backs. This stifled West Ham's attacking style of play and ensured that the Bolton goal was not seriously threatened. The score remained 1–0 to Bolton until half-time. Due to

11610-533: The minimum number of games needed to win, depending on which round a team enters the competition, ranges from six to fourteen. The first six rounds are the Qualifying Competition, and are contested by clubs in the National League System , levels 5 to 10 of the English football system, more commonly called non-League . 32 of these teams progress to the first round of the Competition Proper, meeting

11745-459: The more extreme condition that followed at Wembley. Old Trafford was dangerously overcrowded, with spectators spilling over onto the touchline, and a disaster was only prevented by the good nature of the crowd. In every match from the third round onwards, Bolton's single goal was scored by David Jack , which gave him a reputation for having single-handedly steered his team into the final. In contrast to Bolton's defensive style, West Ham's cup run

11880-548: The move to Empire Stadium); and the University of Oxford's Lillie Bridge in Fulham for the second ever final, in 1873 . The other venues used sparingly in this period were all outside of London, as follows: The FA permitted artificial turf (3G) pitches in all rounds of the competition from the 2014–15 edition and beyond. Under the 2015–16 rules, the pitch must be of FIFA One Star quality, or Two Star for ties if they involve one of

12015-520: The nearby Hampshire village of Lovedean , and there it resided in a quaint thatched roof country pub called The Bird in Hand for the seven years of the war. After the conclusion of World War II, the FA Cup trophy was presented back to the Football Association by the club in time for the 1946 FA Cup Final . The first trophy, the 'little tin idol', was made by Martin, Hall & Co at a cost of £20. It

12150-401: The opportunity to shoot for goal. His shot beat West Ham goalkeeper Ted Hufton to give Bolton the lead and hit a spectator who was standing pressed against the goal net, knocking him unconscious. Three minutes later, Vic Watson received the ball a few yards in front of the Bolton goal but his shot flew over the crossbar. Eleven minutes into the game the crowd surged forward once again and

12285-512: The original Wembley Stadium in London. The showpiece match of English football's primary cup competition, the Football Association Challenge Cup (better known as the FA Cup ), it was the first football match to be played at Wembley Stadium. King George V was in attendance to present the trophy to the winning team. Each team had progressed through five rounds to reach the final. Bolton Wanderers won 1–0 in every round from

12420-416: The place, tripping up in great ruts and holes". The Bolton Evening News described the state of the playing surface: The beautiful stretch of turf, which until two o'clock on Saturday was as green and level as a billiards table, is now a broken and uneven pitch, littered with almost every kind of rubbish, and broken into holes by the hooves of the horses of the mounted police. It is a wonder that none of

12555-433: The players for the crowd to calm, were able to manoeuvre the spectators to just beyond the touchline, and the game began approximately 45 minutes late, while fans stood around the perimeter of the pitch. Both teams employed the 2-3-5 formation typical of the era: two full-backs , three half-backs , comprising one centre-half and two wing-halves, and five forwards , comprising two outside-forwards, two inside-forwards and

12690-408: The players were seriously injured for the game took place on a field sown thick with splinters of shattered glass. For two or three yards around the edges, practically all the grass has disappeared. It has been trodden down by thousands of feet into wet and sticky mud" The referee had to adapt to having a crowd inside the field of play; the approach taken was to allow play to continue if the ball struck

12825-437: The police in asking the crowd to withdraw so that the game could be played, however the players were soon mobbed by enthusiastic supporters and found themselves trapped on the pitch. Players were tired and shaken as a result of well-intentioned backslapping and vigorous handshaking of the crowd, and as most of the crowd were supporting West Ham, this impacted them much more than Bolton, with Jack Tresadern and Jimmy Ruffell , who

12960-414: The prestige away from a Wembley final. In defending the move, the FA has also cited the extra capacity Wembley offers, although the 2013 fixture between Millwall and Wigan Athletic led to the unprecedented step of placing 6,000 tickets on sale to neutral fans after the game failed to sell out. A fan poll by The Guardian in 2013 found 86% opposition to Wembley semi-finals. The final has been played at

13095-463: The rebuilt Wembley Stadium since it opened, in 2007. The rebuilding process meant that between 2001 and 2006 they were hosted at the Millennium Stadium in Cardiff in Wales. Prior to rebuilding, the final was hosted by the original Wembley Stadium since it opened in 1923 (being originally named the Empire Stadium). One exception to this 78-year series of Empire Stadium finals (including five replays)

13230-443: The semi-finals went to extra time on the day if the score after 90 minutes was a draw. If the score was still level after extra time, the match would go to a replay. Replays for the semi-finals were scrapped for 1999–2000 ; the last semi-final to go into a replay was in 1998–99, when Manchester United beat rivals Arsenal 2–1 after extra time, following a 0–0 draw in the original match. The first FA Cup Final to go to extra time and

13365-599: The size of the draw to match the more stable number of teams in Level 1–9. This means that the competition may now see a standardised number of entries from one year to the next. This number is currently 732 but could rise to 748 for 2023–24 with plans for a new SWPL 9th tier division to share the South West with the existing Western League . It is very rare for top clubs to miss the competition, although it can happen in exceptional circumstances. Manchester United did not defend their title in 1999–2000 , as they were already in

13500-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

13635-499: The sponsor and supplier of Manchester United's kit for ten seasons, in a 2014 deal with a guaranteed minimum value of £750 million (more than US$ 1.1 billion). As it has in most years over the past two-plus decades, sponsorship's growth rate will be ahead of the pace experienced by advertising and sales promotion, according to IEG. 1923 FA Cup Final The 1923 FA Cup final was an association football match between Bolton Wanderers and West Ham United on 28 April 1923 at

13770-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

13905-497: The sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

14040-538: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

14175-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

14310-512: The stadium by public transport and the fine weather were also factors which contributed to the enormous crowd. About a dozen of us started out from the top of the Victoria Dock Road. It was like a pilgramage. We spoke to farm boys who had already tramped from Romford , Hornchurch and Dagenham . I chatted for a while with a group of fishermen from Southend who had moored at Barking and tramped on from there. My brothers tried to chat up

14445-543: The start of the match and Jack Smith added a controversial second goal during the second half. The pre-match overcrowding prompted discussion in the House of Commons and led to the introduction of safety measures for future finals. The match is often referred to as the " White Horse Final " and is commemorated by the White Horse Bridge at the new Wembley Stadium . Bolton Wanderers and West Ham United were playing in

14580-605: The team. Manchester United are the current holders, having defeated local rivals Manchester City 2–1 in the 2024 final . In 1863, the newly founded Football Association (the FA) published the Laws of the Game of Association Football, unifying the various different rules in use before then. On 20 July 1871, in the offices of The Sportsman newspaper , the FA Secretary C. W. Alcock proposed to

14715-444: The theft, a replica of the trophy was made, which was used until a redesign of the trophy in 1911. The 1895 replica was then presented to the FA's long-serving president Lord Kinnaird . Kinnaird died in 1923, and his family kept it in their possession, out of view, until putting it up for auction in 2005. It was sold at Christie's auction house on 19 May 2005 for £ 420,000 (£478,400 including auction fees and taxes). The sale price set

14850-529: The theft, confessing to a newspaper, with the story being published in the Sunday Pictorial newspaper on 23 February 1958. He claimed to have carried out the robbery with two other men, although when discrepancies with a contemporaneous report in the Birmingham Post newspaper (the crime pre-dated written police reports) in his account of the means of entry and other items stolen, detectives decided there

14985-534: The third onwards, and David Jack scored the lone goal each time. West Ham United faced opposition from the Second Division or lower in each round, the first time this had occurred since the introduction of multiple divisions in the Football League. West Ham took three attempts to defeat Southampton in the fourth round but then easily defeated Derby County in the semi-final, scoring five goals. The final

15120-466: The third round, but found the fourth round tough going against Southampton . The first match at West Ham's home, the Boleyn Ground , ended in a 1–1 draw, as did the replay at The Dell in Southampton . A second replay was held at Villa Park in Birmingham, home of Aston Villa , and finally produced a winner, as West Ham won 1–0 with a goal from Billy Brown . The goal came in the 70th minute, with

15255-407: The tiers in the lower half of the stadium filled up much faster than those higher up. Dad was very nonchalant about it. He said: 'Let's see if we can get in to see the match.' When we got out at Wembley Park we were in a huge wave of humanity all going in the same direction. It was just a solid mass of people, though I don't ever remember feeling scared because the crowd were so good-natured. There

15390-594: The tournament, in 1927 ), Swansea City , Newport County , Wrexham , and Merthyr Town . In the early years other teams from Wales, Ireland and Scotland also took part in the competition, with Glasgow side Queen's Park losing the final to Blackburn Rovers in 1884 and 1885 before being barred from entering by the Scottish Football Association . Entries from clubs affiliated to "offshore" associations are also eligible subject to consideration on an annual basis, with special provisions that may apply. In

15525-467: The travel costs for smaller non-league sides. The first and second proper rounds were also previously split into Northern and Southern sections, but this practice was ended after the 1997–98 competition . The final is normally held the Saturday after the Premier League season finishes in May. The only seasons in recent times when this pattern was not followed were: 1999–2000 , when most rounds were played

15660-518: The trophy to the National Football Museum in Preston on 20 April 2006, where it went on immediate public display. It later moved with the museum to its new location in Manchester. In November 2012, it was ceremonially presented to Royal Engineers , after they beat Wanderers 7–1 in a charity replay of the first FA Cup final . In September 2020, Gold sold the replica trophy for £760,000 through

15795-500: The turnstiles had been closed". Although the information was relayed to various railway stations, thousands of people continued to arrive and mass outside the gates. Organisation within the stadium was poor, and in his report on the match the correspondent for the Daily Mail described the stewarding as "useless" and stated that officials in and around the stadium "seemed to know nothing". Fans were not directed to any specific area, and

15930-458: The two preliminary rounds are based on an entry list of 732 modelled on the English league system as of 2022–23. From 2023 to 2024, the entry list could rise to 746 in line with sixteen additional clubs at Level 9 meaning that the extra preliminary round will have 444 teams with only 50 Level 8 clubs entering at the preliminary round. previous round Level 9 clubs Level 8 clubs (96 lowest ranked) The qualifying rounds are regionalised to reduce

16065-458: The week before the match, West Ham manager Syd King made a radio broadcast in which he observed that the size and quality of the Wembley pitch suited his side's fast wing play and passing style; but after the match his trainer Charlie Paynter attributed his team's defeat to the damage the pitch had suffered before kick-off, saying "It was that white horse thumping its big feet into the pitch that made it hopeless. Our wingers were tumbling all over

16200-408: Was a seething mass at the entrance. Dad said: 'Look, everybody's going over the turnstiles. Let's follow them.' They were locked. The staff had obviously just locked up and left. So we climbed over the fence and the turnstile and found ourselves inside the ground. –Denis Higham, spectator. Under the conditions, gaining access to the ground did not guarantee a view of play, so many tried to find

16335-509: Was also captain of Wanderers in their first victory). Portsmouth have the distinction of being the football club which has held the FA Cup trophy for the longest uninterrupted period - seven years. Portsmouth had defeated Wolverhampton Wanderers 4–1 in the 1939 FA Cup Final and were awarded the trophy as 1938–39 FA Cup winners. But with the outbreak of World War II in September 1939, the regular Football League and FA Cup competitions for

16470-500: Was also used seven times for semi-final, between 1991 and 2000 (the last held there), but not always for fixtures featuring London teams . In 2005, both were held at the Millennium Stadium. In 2003 the FA decided to permanently use the new Wembley for semi-finals to recoup debts in financing the new stadium. This was controversial, with the move seen as both unfair to fans of teams located far from London, as well as taking some of

16605-399: Was beginning to be established by the 1888–89 season , when qualifying rounds were introduced. Following the 1914–15 edition, the competition was suspended in mid air due to the First World War , and did not resume until 1919–20 . The 1923 FA Cup Final , commonly known as the "White Horse Final", was the first final to be played in the newly opened Wembley Stadium (known at the time as

16740-471: Was characterised by fast-moving, attacking play, which won them many admirers. The London-based club began the competition away to fellow Second Division team Hull City and won 3–2. In the second round they were held to a draw by Brighton & Hove Albion of the Third Division South, but won the replay 1–0 at home. The "Hammers" defeated another Third Division South team, Plymouth Argyle , in

16875-509: Was escorted to the royal box. The bands of the Irish and Grenadier Guards , wedged in tightly among the crowds, played " God Save The King " at a noticeably rushed pace, and the crowds sang along with enthusiasm. This was followed by a fervent three cheers for the King and the crowd began to assist the authorities in clearing the playing area. At 3:10 pm the players entered the field of play and joined

17010-521: Was invited to the Antiques Roadshow to "ambush" Alastair Dickenson with the competition winning design by Fattorini & Sons. The show was filmed at Baddesley Clinton and subsequently aired on 23 October 2016. Sponsor (commercial) Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While

17145-410: Was mounted on a horse named "Billie" (some sources spell the name "Billy"). PC Scorey had not actually been on duty that day but answered a call for emergency assistance as the throng of spectators in the stadium grew. Billie, a grey horse , appeared white in the ( high-contrast ) black and white newsreel footage of the era. Contrary to what is sometimes claimed, other horses were also involved, but

17280-566: Was no realistic possibility of a conviction and the case was closed. Burge claimed the cup had been melted down to make counterfeit half-crown coins, which matched known intelligence of the time, in which stolen silver was being used to forge coins which were then laundered through betting shops at a local racecourse, although Burge had no history of forgery in a record of 42 previous convictions for which he had spent 42 years in prison. He had been further imprisoned in 1957 for seven years for theft from cars. Released in 1961, he died in 1964. After

17415-413: Was nodding to the people as he went by 'Steady boys' I heard him say 'let's make a good show here'. He was smiling and chuckling, occasionally waving his cane in the air. He seemed to be loving it. –Jim Belton, spectator. West Ham board members and players said that the teams were persuaded to go ahead with the game by a representative of the king, on the basis that it would be a friendly match, with

17550-404: Was preceded by chaotic scenes as vast crowds surged into the stadium, far exceeding its official capacity of approximately 125,000. A crowd estimated at up to 300,000 gained entrance and the terraces overflowed, with the result that many spectators found their way into the area around the pitch and even onto the playing area itself. Mounted policemen, including one on a grey horse which featured in

17685-399: Was recovering from a shoulder injury, worst affected; with Ruffell experiencing nausea due to the intense pain. While out on the pitch, Bolton’s Scottish striker Jack Smith felt a tap on his shoulder, and turned to see his brother, whom he had not seen in six years. Eventually mounted policemen were brought in to try to clear the crowds from the pitch, including PC George Scorey , who

17820-459: Was resumed. Soon after play restarted, West Ham's Dick Richards eluded two Bolton defenders and shot for goal. Bolton goalkeeper Dick Pym fumbled the ball but managed to kick it clear before it crossed the goal-line. Later, Pym parried a Ruffell free-kick and easily saved a shot that Watson took on the rebound. Bolton's John Smith put the ball in the net in the 40th minute, but the goal was disallowed for offside . Bolton continued to dominate

17955-516: Was rising toward Wembley. A cacophany of singing, hooters, horns, klaxons and rattles filled the air. Everywhere there were hammers being waved about, some purloined from fireplaces, others six-foot creations of wood, papier mache and cardboard; white, silver and gold. The Irons were on the march! –Jim Belton, spectator. Many travelled by train with London Underground selling more than 241,000 tickets from stations within London to Wembley, but that figure does not cover those who travelled without

18090-419: Was stolen from a Birmingham shoe shop window belonging to William Shillcock while held by Aston Villa on 11 September 1895 and was never seen again. Despite a £10 reward for information, the crime was never solved. As it happened while it was in their care, the FA fined Villa £25 to pay for a replacement. Just over 60 years later, 80 year old career criminal Henry (Harry) James Burge claimed to have committed

18225-628: Was the 1970 replay between Leeds United and Chelsea , held at Old Trafford in Manchester. In the 51 years prior to the Empire Stadium opening, the final (including 8 replays) was held in a variety of locations, predominantly in London, and mainly at the Kennington Oval and then Crystal Palace . It was played 22 times at The Oval (the inaugural competition in 1872, and then all but two times until 1892 ). After The Oval, Crystal Palace hosted 21 finals from 1895 to 1914 , broken up by four replays elsewhere. The other London venues were Stamford Bridge from 1920 to 1922 (the last three finals before

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