126-495: EA Sports is a division of Electronic Arts that develops and publishes sports video games . Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements, it soon grew up to become a sub-label on its own, releasing game series such as EA Sports FC , PGA Tour , NHL , NBA Live , and Madden NFL . Most games under this brand are developed by EA Vancouver ,
252-434: A Fortune 500 company with over one thousand employees. In February 1982, Hawkins arranged a meeting with Don Valentine of Sequoia Capital to discuss financing his new venture, Amazin' Software. Valentine encouraged Hawkins to leave Apple, where the latter served as Director of Product Marketing, and allowed Hawkins to use Sequoia Capital's spare office space to start the company. Trip Hawkins incorporated and established
378-420: A PC version since NASCAR SimRacing in 2005, and the last Madden series to be released on PC was Madden NFL 08 . The NHL series' last PC game was NHL 09 . Likewise, NBA Live 08 was the final PC version for NBA Live . The head of EA Sports at that time, Peter Moore , cited piracy and the fact that the "PC as a platform for authentic, licensed, simulation sports games has declined radically in
504-463: A Stanford MBA classmate, Jeff Burton from Atari for international business development. The business plan was again refined in September and reissued on October 8, 1982. By November, the employee headcount rose to 11, including Tim Mott, Bing Gordon , David Maynard, and Steve Hayes. Having outgrown the office space provided by Sequoia Capital, the company relocated to a San Mateo office that overlooked
630-507: A bigger company, albeit with Viacom as the potential bidder. In May 2008, EA announced that it would purchase the assets of Hands-On Mobile Korea, a South Korean mobile game developer and publisher. The company became EA Mobile Korea. In September 2008, EA dropped its buyout offer of Take-Two. No reason was given. As of November 6, 2008, it was confirmed that Electronic Arts is closing their Casual Label & merging it with their Hasbro partnership with The Sims Label. EA also confirmed
756-539: A black & white animation tool called Studio/1, and a series of Paint titles called Studio/8 and Studio/32 (1990). Relationships between Electronic Arts and their external developers often became difficult when the latter missed deadlines or diverged from the former's creative directions. In 1987, EA released Skate or Die! , their first internally developed game. EA continued publishing their external developers' games while experimenting with their internal development strategy. This led to EA's decision of purchasing out
882-648: A company dedicated to developing for Home, developed the EA Sports Complex for EA Sports. Originally, the Complex just featured two rooms: the EA Sports Complex and the EA Sports Complex Upstairs. The EA Sports Complex featured racing and had a golfing range that was unavailable to play. The Upstairs had four poker tables that users could play at any time. With the June 18, 2009 update, the Complex's name changed to
1008-417: A conference call with reporters, stated that their poor performance in the fourth quarter was not due entirely to the poor economy, but also to the fact that they did not release any blockbuster titles in the quarter. In the quarter ending December 31, 2008, the company lost US$ 641 million . On February 2, 2009, Ludlum Entertainment had signed a deal with Electronic Arts to grant exclusive rights to bring
1134-514: A deal to grant EA Sports the sole rights to produce college football games for six years. EA lost the rights for Major League Baseball (MLB) games to 2K Sports in 2005, ending EA's MVP series; however, EA made NCAA Baseball games in 2006 and 2007 after losing the MLB license. In January 2008, EA Sports decided not to renew their NCAA College Baseball license while they evaluated the status of their MVP game engine. In 2005, EA Sports and ESPN signed
1260-461: A direct competitor to Valve 's Steam and Epic Games ' Store . EA also owns and operates major gaming studios such as DICE , Motive Studio , BioWare , and Respawn Entertainment . Trip Hawkins had been an Apple Inc. employee since 1978, at a time when the firm had only about fifty employees. Over the next four years, the market for home personal computers skyrocketed. By 1982, Apple had completed its initial public offering (IPO) and become
1386-722: A final deal that would have had NBCUniversal spun out from Comcast before bringing EA within it. Amazon was also mentioned as a possible customer for EA; CNBC reported in late August that Amazon was no longer interested in a takeover. In January 2023, EA cancelled development on Apex Legends Mobile and Battlefield Mobile, leading to the shutdown of developer Industrial Toys . On February 28, 2023, EA eliminated 200 QA testers from its Baton Rouge, Louisiana office. The testers predominantly worked on Respawn Entertainment 's Apex Legends battle royale game. On March 29, EA announced it would lay off 6% of its workforce, or 775 employees. In June 2023, EA announced an internal reorganization of
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#17330850867701512-493: A gradual increase in stock value. In July 2015, Electronic Arts reached an all-time high with a stock value of US$ 71.63, surpassing the previous February 2005 record of $ 68.12. This is also up 54% from $ 46.57 in early January 2015. The surge was partly attributed to EA's then-highly anticipated Star Wars Battlefront reboot, which released one month before Star Wars: The Force Awakens , also highly anticipated. During E3 2015 , EA vice-president Patrick Söderlund announced that
1638-531: A group that will complement their objectives." This statement comes a week after EA announced it was laying off 6% about 600 of their staff positions and had a US$ 310 million net loss for the quarter. Due to the 2008 economic crisis , Electronic Arts had a poorer than expected 2008 holiday season, moving it in February 2009 to cut approximately 1,100 jobs, which it said represented about 11% of its workforce. It also closed 12 of their facilities. Riccitiello, in
1764-555: A licensing agreement to develop and release EA's titles, like John Madden Football , FIFA International Soccer , Shaq Fu , Jungle Strike and Urban Strike for various consoles. In 1995, Electronic Arts won the European Computer Trade Show award for best software publisher of the year. As the company was still expanding, they opted to purchase space in Redwood Shores, California in 1995 for construction of
1890-536: A lower quality of the 3DO's software library as a backfiring of its liberal license policy, it fell further behind and lost competition. Electronic Arts dropped its support for 3DO in favor of the PlayStation, 3DO's production ceased in 1996 and, for the remainder of the company's lifetime, 3DO developed video games for other consoles and the IBM PC until it folded in 2003. In 1994, Electronic Arts and THQ signed
2016-601: A massive 15-year deal for ESPN to be integrated into EA Sports video games from Sega and 2K . EA's use of the ESPN license has steadily increased over the early life of the deal. EA's early usage of the ESPN license began with ESPN Radio and a sports ticker in titles like Madden NFL, NBA Live, Tiger Woods PGA Tour, and NCAA Baseball and Football. The ESPN integration now includes streaming podcasts, text articles (including content only available previously to ESPN Insider subscribers), and ESPN Motion video (including such programs as Pardon
2142-520: A mistake, often stripping smaller studios of its creative talent. Riccitiello said that the city-state model allows independent developers to remain autonomous to a large extent, and cited Maxis and BioWare as examples of studios thriving under the new structure. During 2007, EA announced that it would be bringing some of its major titles to the Mac . EA also released Battlefield 2142 , Command & Conquer 3: Tiberium Wars , Crysis , Harry Potter and
2268-531: A multi-year pact to broadcast Madden NFL competitive matches across the world through its Competitive Gaming Division arm. On August 14, 2018, Patrick Söderlund announced his departure from EA as its vice-president and chief design officer, after serving twelve years with the company. With Söderlund's departure, the SEED group was moved as part of EA's studios, while the EA Originals and EA Partners teams were moved under
2394-459: A new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics. ... In the days and weeks ahead, we will make further announcements on the reporting structure for the other businesses in the Casual Label including EA Mobile, Pogo, Media Sales and Online Casual Initiatives. Those businesses remain growth priorities for EA and deserve strong support in
2520-487: A new headquarters, which was completed in 1998. Early in 1997, Next Generation identified Electronic Arts as the only company to regularly profit from video games over the past five years, and noted it had "a critical track record second to none". In 1999, EA replaced their long-running Shapes logo with one based on the EA Sports logo used at the time. EA also started to use a brand-specific structure around this time, with
2646-547: A new packaged version of Crysis 2 that included all the downloadable content without the storefront features, EA did not publish any additional games on Steam until 2019, instead selling all personal computer versions of games through Origin. In July 2011, EA announced that it had acquired PopCap Games , the company behind games such as Plants vs. Zombies , Peggle and Bejeweled . EA continued its shift toward digital goods in 2012, folding its mobile-focused EA Interactive (EAi) division "into other organizations throughout
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#17330850867702772-521: A partnership in which EA becomes an exclusive major supplier of mobile games to Nokia mobile devices through the Nokia Content Discoverer. In the beginning, Nokia customers were able to download seven EA titles ( Tetris , Tetris Mania , The Sims 2 , Doom , FIFA 06 , Tiger Woods PGA Tour 06 and FIFA Street 2 ) on the holiday season in 2006. Rick Simonson is the executive vice-president and director of Nokia and starting from 2006
2898-670: A potential replacement name for the series. The last game released under the FIFA banner was 2022's FIFA 23 . On March 2, 2022, EA, along with FIFA, NHL and the NHL Players' Association, the IIHF and F1 announced that they removed any of their names and logo licensing rights involving the Russian and Belarusian teams in both FIFA 22 and NHL 22 , citing the recent events related to Russia's invasion of Ukraine . The removals from both games also affected
3024-664: A remaining 14.8% stake in it in 2010. Since June 2023, the company is organized in two main divisions: EA Entertainment Technology & Central Development (EA Entertainment for short, formerly EA Games) and EA Sports. First introduced in 1991 as the Electronic Arts Sports Network, before being renamed due to a trademark dispute with ESPN, EA Sports publishes all the sports games from EA, including FC , Madden NFL , Fight Night , NBA Live , NCAA Football , Cricket , NCAA March Madness , Tiger Woods PGA Tour , NHL , NASCAR and Rugby . FIFA
3150-469: A series of companies they identify as successful, as well as the decision to release annualized franchises to cut budget costs. Because of Trip Hawkins' obsession of simulating a sports game, he signed a contract with football coach John Madden that led to EA's developing and releasing annual Madden NFL games. In 1988, EA published a flight simulator game exclusively for Amiga, F/A-18 Interceptor , with filled-polygon graphics that were advanced for
3276-534: A single platform, which means that all games are released for the best-selling active platforms, sometimes long after most of the other companies abandon them. For example, FIFA 98 , Madden NFL 98 , NBA Live 98 , and NHL 98 were released for the Sega Genesis and the Super NES throughout 1997; Madden NFL 2005 and FIFA 2005 had PlayStation releases in 2004 ( FIFA 2005 and Madden NFL 2005 were also
3402-557: A subsidiary of EA. Wilson stated that "the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport". In January 2021, Disney announced it had revived the Lucasfilm Games label for its licensed video game properties and announced new games including a new Star Wars game that would be developed by Ubisoft aimed for release in 2023, indicating that EA's ten-year exclusive license in 2013 to
3528-517: A takeover bid for rival game company Take-Two Interactive . After its initial offer of US$ 25 per share, all cash stock transaction offer was rejected by the Take-Two board, EA revised it to US$ 26 per share, a 64% premium over the previous day's closing price and made the offer known to the public. Rumours had been floating around the Internet prior to the offer about Take-Two possibly being bought over by
3654-469: Is a discounted series of EA Sports. In 2011, Forbes ranked EA Sports eighth on their list of most valuable sports brands, with a value of $ 625 million . EA All Play is a mobile-oriented label that, since 2012, publishes digital titles like The Simpsons ' , Tetris , and Battlefield , as well as Hasbro board games like Scrabble . The EA Competitive Gaming Division (CGD), founded in 2015 by Peter Moore and currently headed by Todd Sitrin,
3780-632: Is affiliated with John Riccitiello and are partners. In February 2007, Probst stepped down from the CEO job while remaining on the board of directors. His handpicked successor is John Riccitiello , who had worked at EA for several years previously, departed for a while, and then returned. Riccitiello previously worked for Elevation Partners , Sara Lee and PepsiCo . In June 2007, new CEO John Riccitiello announced that EA would reorganize itself into four labels, each with responsibility for its own product development and publishing (the city-state model). The goal of
3906-725: Is an American video game company headquartered in Redwood City, California . Founded in May 1982 by former Apple employee Trip Hawkins , the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die! The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991. Into
EA Sports - Misplaced Pages Continue
4032-613: Is an internal Japanese first-party video game development studio for PlayStation Studios . Originally a development group within Sony Computer Entertainment 's Japan Studio known as Polys Entertainment , after the success of Gran Turismo in Japan , they were granted greater autonomy, reestablished as an individual company and renamed themselves Polyphony Digital. It currently has four studios: two studios in Japan, one studio in
4158-528: Is due to its strategy of platform-agnostic development and the creation of strong multi-year franchises. EA was the first publisher to release yearly updates of its sports franchises— Madden , FIFA , NHL , NBA Live , Tiger Woods , etc.—with updated player rosters and small graphical and gameplay tweaks. Recognizing the risk of franchise fatigue among consumers, EA announced in 2006 that it would concentrate more of its effort on creating new original intellectual property. In September 2006, Nokia and EA announced
4284-567: Is located in Stockholm and Vancouver . EA announced the closure of Visceral Games in October 2017. Prior, Visceral had been supporting EA's other games but was also working on a Star Wars title named Project Ragtag since EA's acquisition of the Star Wars license, even hiring Amy Hennig to direct the project. While EA did not formally give a reason for the closure, industry pundits believed that EA
4410-570: Is not uncommon that in a short span several games of the same sport but with different licenses are released: FIFA: Road to World Cup 98 was shortly followed by World Cup 98 , all in the wake of FIFA Soccer Manager in 1997 (as EA has owned the license for the FIFA World Cup , which happens regularly in four-year intervals, since 1998), and college football and basketball games are released that are based on Madden NFL and NBA Live, respectively. Electronic Arts Electronic Arts Inc. ( EA )
4536-624: Is the group dedicated on enabling global eSports competitions on EA's biggest franchises including FIFA , Madden NFL , Battlefield and more. The Search for Extraordinary Experiences Division (SEED) was revealed at the 2017 Electronic Entertainment Expo as a technology research division and incubator, using tools like deep learning and neural networks to bring in player experiences and other external factors to help them develop more immersive narratives and games. SEED has offices in Los Angeles and Stockholm. EA Partners co-publishing program
4662-588: The James Bond property, DreamWorks Interactive , and eventually DICE ; in the latter two cases, these studios were acquired by EA as part of the EA DICE family. In 2003, EA's president John Riccitiello pushed for a renaming of the EA Distribution label, seeing the potential to bring in more independent developers and additional revenue streams. While they rebranded the label as EA Partners in 2003, Riccitiello left EA
4788-607: The NCAA , EA announced in February 2021 that it was returning to college sports with a planned EA Sports College Football title to likely be released in 2023. The company announced its plans to extend its mobile commitment in February 2021 by acquiring Glu Mobile in an deal estimated worth $ 2.1 billion . The acquisition was completed by the end of April 2021. The Public Investment Fund of Saudi Arabia acquired 7.4 million shares of EA, valued at $ 1.1 billion , in February 2021. Former CEO and current chairman Probst stated in May 2021 he
4914-699: The National Football League (NFL) and its Players' Union for five years. On February 12, 2008, EA Sports announced the extension of its exclusive deal until the 2012 NFL season . Less than a month after the NFL Exclusive deal on January 11, 2005, EA Sports signed a four-year exclusive deal with the Arena Football League (AFL). On April 11, 2005, the National Collegiate Athletic Association (NCAA) and EA Sports signed
5040-675: The Netherlands , and another one in the United States . The studio is best known for the Gran Turismo racing game series. Led by Kazunori Yamauchi , Gran Turismo became the most successful racing series for the PlayStation , PlayStation 2 and PlayStation 3 . The Gran Turismo series is designed to be a realistic driving simulator , offering realistic driving physics . In 2006, Polyphony released Tourist Trophy , in an attempt to bring
5166-528: The PlayStation 2 launch title X-Squad . The second; Square Electronic Arts L.L.C., would publish Square's titles in North America. The venture was described as a success by Square, as it allowed the company to release more of their titles in the North American market. In February 2003, with the preparation of Square and Enix's merger into Square Enix ; both partnerships were announced to be dissolved at
EA Sports - Misplaced Pages Continue
5292-456: The PlayStation 3 's online community-based service, PlayStation Home in the European and North American versions. In the Complex, users can play a series of mini-games, including poker , kart racing , golf , and it also features a Virtual EA Shop. There are also a number of advertisements for upcoming EA Sports games. Each mini-game that the Complex features has a reward or rewards. Heavy Water,
5418-597: The San Francisco Airport landing path. When he incorporated the company, Hawkins originally chose Amazin' Software as their company name, but his other early employees of the company universally disliked the name; as a result, the company changed its name to Electronic Arts in November 1982. He scheduled an off-site meeting in the Pajaro Dunes , where the company once held such off-site meetings. Hawkins had developed
5544-445: The Star Wars property was likely not extended. EA still maintained a non-exclusive license to Star Wars games, affirming more titles would be coming following this announcement. As of February 2021, EA's Star Wars games had sold more than 52 million copies and brought in more than $ 3 billion in revenue. After a six-year absence from producing college sports-based game due to legal issues related to student athlete likenesses with
5670-574: The Ultimate Fighting Championship , taking over from THQ . Following the release of Rory McIlroy PGA Tour in 2015, EA Sports announced that they would end its PGA Tour series after 25 years, with the said game was pulled from digital storefronts in May 2018. 2K Sports announced that they would assume their licensing agreement with the PGA Tour beginning with the release of The Golf Club 2019 featuring PGA Tour in 2018. The NFL,
5796-653: The "Nissan 350Z Gran Turismo Aero", later becoming the "Fairlady Z NISMO S-Tune Concept by GRAN TURISMO" in GT4 . There was also a faster 'Z-Tune' version with minor styling revisions and 400PS. The S-Tune was later sold in real life by NISMO ( NIS SAN MO TORSPORT) as a tuning package for existing owners. In 2007, they were contracted to design the multifunction display on the new Nissan GT-R , which displays performance information such as G-forces , acceleration opening, brake pedal pressure, steering angle, an "optimal gearshift map," to emphasize economical vehicle operation. When Nissan
5922-705: The 2004 holiday season, EA responded by making several large sports licensing deals which include an exclusive agreement with the NFL , and in January 2005, a 15-year deal with ESPN . The ESPN deal gave EA exclusive first rights to all ESPN content for sports simulation games. On April 11, 2005, EA announced a similar, 6-year licensing deal with the Collegiate Licensing Company (CLC) for exclusive rights to college football content. Much of EA's success, both in terms of sales and with regards to its stock market valuation,
6048-579: The 21st century, EA develops and publishes games of established franchises, including Battlefield , Need for Speed , The Sims , Medal of Honor , Command & Conquer , Dead Space , Mass Effect , Dragon Age , Army of Two , Apex Legends , and Star Wars , as well as the EA Sports titles FC , FIFA , Madden NFL , NBA Live , NHL , PGA , and UFC . Since 2022, their desktop titles appear on self-developed EA App , an online gaming digital distribution platform for PCs and
6174-625: The Amiga will blow your socks off. We think the Amiga, with its incomparable power, sound and graphics, will give Electronic Arts and the entire industry a very bright future. In the mid-1980s, Electronic Arts aggressively marketed products for the Amiga , a home computer introduced in 1985. Commodore had given EA development tools and prototype machines before Amiga's actual launch. For Amiga EA published some notable non-game titles. A drawing program Deluxe Paint (1985) and its subsequent versions became perhaps
6300-517: The Black Table from 20,000 to 10,000. The August 27, 2009 update separated the scoreboards for each level of play – Green, Red, and Black – and into Daily boards and Season boards (left side and right side), improved card readability, additional rail seating near the poker tables, player removal on lockup while playing poker, and player buy-in refund on removal (does not refund on Home disconnect) while playing poker. On October 9, 2009, EA Sports released
6426-625: The Brees Dream Foundation in support of breast cancer research and awareness programs. The items are black jerseys with a pink number 9 on the front and the name Brees on the back also in pink. These jerseys were available from October 15, 2009, to November 25, 2009. On November 5, 2009, for those who purchased the Brees Breast Cancer jersey, they received a free DJ kit that is featured in the Club Fight Night space by entering one of
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#17330850867706552-546: The Complex making five rooms for the Complex. This room is the game space for Fight Night Round 4 called "Club Fight Night" featuring a mini-game called Club DJ and coming soon, robot boxing. On July 30, 2009, EA Sports added a Black Poker Table to the EA Sports Complex Red Poker Room for the higher level players. In time, there will be a room dedicated for this table just like the Green Poker Room and
6678-515: The EA Sports Complex and in Home's shopping complex. On August 2, 2011, EA Sports launched the EA Sports Season Ticket subscription service. It was discontinued in 2015 and it was replaced with the similar EA Access service. Most EA Sports games are distinguished by year, as most games are released on a yearly basis. Nevertheless, as EA Sports is the leading purchaser of official licenses, it
6804-451: The EA Sports Complex to the Japanese version of Home. They also released NFL jerseys for every team in the league for purchase inside of the EA Sports Complex and in Home's shopping complex. EA Sports have also teamed up with the Home team to produce and distribute exclusive virtual items that serve to support National Breast Cancer Awareness Month . 100% of proceeds for these items went go to
6930-793: The EA Sports Golf Complex, the EA Sports Complex Green Poker Room, and the EA Sports Complex Red Poker Room. The Racing Complex features Racing with a total of eight karts; four on each side of the Complex. The Golf Complex features two Practice Ranges for golfing; one range on each side of the Complex. A Golf Pro-shop is coming soon for the Golf Complex. The Green Poker Room featured four green poker tables that users can play anytime. The Red Poker Room featured four red poker tables but requires users to have 2,000 points to play. On July 16, 2009, EA Sports released another room for
7056-517: The EA Sports Racing Complex and the Upstairs changed to the EA Sports Complex Green Poker Room. Other than the name change, the update took away the golfing range and added four more karts for users to play Racing at and it also added one red poker table to the poker room. The July 2, 2009 update added golf and another poker room making four rooms for the Complex; the EA Sports Racing Complex,
7182-608: The Electronic Arts studio in Burnaby , British Columbia as well as EA Orlando (formerly Tiburon Studios) in Orlando, Florida . The main rival to EA Sports is 2K Sports . Notably, until 2018, both companies competed over the realm of NBA games, with 2K releasing the NBA 2K series. Konami is its rival in association football games with their own series, eFootball . For several years after
7308-510: The Interruption ). The federal district case O'Bannon v. NCAA , decided in 2014, involved the rights of college athletes to be able to control their likelinesses in downstream products from NCAA properties. The case specifically concerned EA's NCAA Basketball 09 when it was first filed in 2009, leading EA to abandon the NCAA Basketball line that year. The case was ruled in favor of
7434-488: The NFL's Players' Association, and EA confirmed its exclusivity contract for NFL sports simulation games in May 2020, lasting through at the 2025–2026 NFL season with an optional one-year extension. The new contract allows EA to develop NFL games outside of the typical EA Madden titles, including for mobile games. In February 2021, EA announced it was returning to college sports with a EA College Football game to be released within
7560-543: The November 2019 release of Star Wars: Jedi Fallen Order , as well as bringing the EA Access subscription service to Steam. While EA plans to continue to sell games on Origin, the move to add Steam releases was to help get more consumers to see their offerings. Due to COVID-19 lockdowns and growing demand for online games, EA's revenue grew to $ 1.4bn in the first quarter of 2020. EA rebranded both EA Access and Origin to EA Play on August 18, 2020, but otherwise without changing
7686-620: The Order of the Phoenix , Madden NFL 08 , Need for Speed: Carbon , and Spore for the Mac. All of the new games have been developed for the Macintosh using Cider, a technology developed by TransGaming that enables Intel -based Macs to run Windows games inside a translation layer running on Mac OS X. They are not playable on PowerPC-based Macs. In February 2008, it was revealed that Electronic Arts had made
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#17330850867707812-594: The Red Poker Room. They also added a fifth green table to the Green Poker Room. The update also included the addition of the EA Sports Pro Shop where users can purchase full boxing outfits and furniture from Fight Night Round 4 . The Pro Shop is found in the Racing Complex. The August 16, 2009 update replaced the fifth green table in the Green Poker Room with a red table. They also reduced the number of points for
7938-598: The U.S., five in the United Kingdom, six in Continental Europe , and eight elsewhere. The majority of these companies and studios are now defunct , with some having been merged into other entities. Of the six companies which EA purchased a stake in, two remaining companies are based in the U.S., while three other U.S. companies are defunct. After acquiring a 19.9% stake in France-based Ubisoft in 2004, EA sold
8064-437: The brand was created, all EA Sports games began with a stylized five-second video introducing the brand with Andrew Anthony voicing its motto, "It's in the game", meaning that its games aimed at simulating the actual sports as authentically and completely as possible; Anthony was never compensated for his appearance and did it merely as a favour to a friend. Unlike some other sports game companies, EA Sports has no special ties to
8190-529: The business, with Cam Weber becoming the president of the division. In 2003, EA purchased the license to NASCAR for six years, ending competition from Papyrus and Infogrames . The NASCAR license expired in 2009 and the NASCAR license would be owned by Polyphony Digital for the Gran Turismo series starting with Gran Turismo 5 , and also Eutechnyx for NASCAR The Game series from 2011 to 2015. On December 13, 2004, EA Sports signed an exclusive deal with
8316-516: The cancellation of a first-person shooter set in the Star Wars universe, and that the company would be moving away from licensed IP in favor of EA-owned franchises. In July 2024, actor labor union Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), which also has numerous video game voice actors as members, would initiate a labor strike against a number of video publisher, including EA, over concerns about lack of A.I. protections not only video game actors, but also
8442-507: The college athletes, which made licensing of these for EA's games more difficult. While EA had continued the NCAA Football series, the NCAA terminated its license agreement with EA in 2013 due to several factors, including the O'Bannon case as well as issues over comparable licensing fees to the professional sports games. On June 4, 2012, EA signed a "multi-year, multi-product" partnership with
8568-508: The company leveraged to leapfrog its early competitors. Promoting its developers was a trademark of EA's early days. Games were sold in square packages modeled after album covers (such as those for 1983's M.U.L.E. and Pinball Construction Set ). Hawkins thought the packaging would both save costs and convey an artistic feeling. EA routinely referred to their developers as "artists" and gave them photo credits in their games and full-page magazine ads. Their first such ad, accompanied by
8694-504: The company said that current CFO and COO Blake Jorgensen would be stepping down by mid-2022. The company's COO role was taken over by Chief Studios Officer Laura Miele , while a search for a new CFO was launched. Longtime Microsoft executive Chris Suh was later appointed as CFO in March 2022. Industry reports around May 2022 asserted that EA had been looking to be acquired by larger media firms, including Disney, Apple, and Comcast / NBCUniversal . These reports said that EA had been nearing
8820-499: The company with a personal investment of an estimated US$ 200,000 on May 27, 1982. For more than seven months, Hawkins refined his Electronic Arts business plan . With aid from his first employee (with whom he worked in marketing at Apple), Rich Melmon, the original plan was written, mostly by Hawkins, on an Apple II in Sequoia Capital's office in August 1982. During that time, Hawkins also employed two of his former staff from Apple, Dave Evans and Pat Marriott, as producers , and
8946-567: The company would start investing more on smaller titles such as Unravel so as to broaden the company's portfolio. On December 10, 2015, EA announced a new division called Competitive Gaming Division, which focuses on creating competitive game experience and organizing ESports events. It was once headed by Peter Moore . In May 2016, Electronic Arts announced that they had formed a new internal division called Frostbite Labs. The new department specializes in creating new projects for virtual reality platforms, and "virtual humans". The new department
9072-457: The company's Strategic Growth group. On February 6, 2019, Electronic Arts' stock value was hit by a decline of 13.3%, the worst decline since Halloween 2008. This was largely due to the marketing of their anticipated title Battlefield V , which was released after the holiday season of October 2018. Stocks were already declining since late August, when EA announced that Battlefield V ' s release would be delayed until November. Upon release,
9198-433: The company's chief marketing officer. On August 23, EA announced it was eliminating 50 roles at BioWare , or 20% of its workforce. A group of former employees later sued EA, seeking better severance following their layoffs. In December 2023, EA laid off an unknown number of Codemasters employees. In February 2024, EA announced that it would lay off 670 employees, or 5% of its global workforce. The cuts came with
9324-452: The company, specifically those divisions led by EA Labels president Frank Gibeau, COO Peter Moore, and CTO Rajat Taneja, and EVP of digital Kristian Segerstrale." On March 18, 2013, John Riccitiello announced that he would be stepping down as CEO and a member of the Board of Directors on March 30, 2013. Larry Probst was also appointed executive chairman on the same day. Andrew Wilson was named as
9450-499: The company. In June 2011, EA launched Origin , an online service to sell downloadable games for personal computers directly to consumers. Around this time, Valve , which runs Steam in direct competition with Origin, announced changes to storefront policy disallowing games that used in-game purchases that were not tied to Steam's purchasing process, and removed several of EA's games, including Crysis 2 , Dragon Age II , and Alice: Madness Returns in 2012. Although it released
9576-525: The company. CEO Andrew Wilson announced a realignment of the company into two organizations – EA Sports and EA Entertainment – both of which would report directly to him, having Laura Miele, previously Chief Studios Officer and COO, as the president of EA Entertainment, and Cam Weber, formerly EVP and group General Manager of EA Sports as president of EA Sports. Vince Zampella , Samantha Ryan, and Jeff Karp continued on EA Entertainment, leading and overseeing specific studios under EA Entertainment. Also announced in
9702-526: The costs of these elements in anticipation of the game's full November 2017 launch, but they were reportedly told by Disney to disable all microtransactions until they could come up with a fairer monetization scheme. By March 2018, EA had developed a fairer system that eliminated the pay to win elements and drastically reduced costs for unlocking characters. The controversy over Battlefront II 's loot boxes led to an 8.5% drop in stock value in one month—about $ 3.1 billion and impacted EA's financial results for
9828-468: The data to public forums and threatening to release more if their demands were not met. EA acquired mobile game developer Playdemic Studios in Manchester, England from Warner Bros. Interactive Entertainment in June 2021 for $ 1.4 billion , following the merger of Discovery, Inc. with WarnerMedia . As of June 2021, the acquisition was expected to complete by 2022. In their SEC filings in September 2021,
9954-523: The deal did not include those properties, so Cut the Rope became published by ZeptoLab , and Angry Birds became published by Rovio Entertainment . On May 4, 2011, EA reported $ 3.8 billion in revenues for the fiscal year ending March 2011, and on January 13, 2012, EA announced that it had exceeded $ 1 billion in digital revenue during the previous calendar year. In a note to employees, EA CEO John Riccitiello called this "an incredibly important milestone" for
10080-634: The departure of Kathy Vrabeck, who was given the position as former president of the EA Casual Division in May 2007. EA made this statement about the merger: "We've learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With the retirement and departure of Kathy Vrabeck, EA is reorganizing to integrate casual games—development and marketing—into other divisions of our business. We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be
10206-632: The developers of the Super Mega Baseball series. EA stated that they are looking to taking the core aspects of that series to integrate with licensing from MLB to publish a licensed baseball game again in the future. EA has had deals with FIFA to use the FIFA name and branding for its EA FIFA series, in additional to over 300 separate deals with the leagues and teams for their names, logos, and player likeness rights. According to The New York Times in October 2021, FIFA had started discussions with EA in
10332-632: The development of F1 22 ; with Nikita Mazepin of the Haas F1 Team being replaced by Kevin Magnussen , the Russian Grand Prix being removed from the lineup, and the logos of Mazepin's sponsor Uralkali being removed. For the 2003 game year, and from years 2006 to 2008, EA published compilations of EA Sports titles for Windows called the EA Sports Collection ; for example, the 2006 lineup
10458-811: The end of March with each partner buying the other's shares. Electronic Arts Square was renamed as Electronic Arts K.K. and began self-publishing EA's titles in Japan from then on while Square Electronic Arts was folded under Square Enix's North American operations. In 2004, EA made a multimillion-dollar donation to fund the development of game production curriculum at the University of Southern California's Interactive Media Division . On February 1, 2006, Electronic Arts announced that it would cut worldwide staff by 5 percent. On June 20, 2006, EA purchased Mythic Entertainment , who are finished making Warhammer Online . After Sega's ESPN NFL 2K5 successfully grabbed market share away from EA's dominant Madden NFL series during
10584-416: The end of its financial quarter ending March 31, 2019, Wilson announced they were cutting about 350 jobs, or about 4% of its workforce, primarily from their marketing, publishing, and operations divisions. Wilson stated the layoffs were necessary to "address our challenges and prepare for the opportunities ahead". EA announced in October 2019 that it would be returning to release games on Steam, starting with
10710-419: The film company United Artists , Steve Hayes opposed, saying, "We're not the artists, they [the developers] are..." This statement from Hayes immediately tilted sentiment towards Electronic Arts and the name was unanimously endorsed and adopted later in 1982. He recruited his original employees from Apple, Atari, Xerox PARC, and VisiCorp, and got Steve Wozniak to agree to sit on the board of directors. Hawkins
10836-420: The following quarters. Furthermore, the visibility of this controversy led to debate at government levels around the world to determine if loot boxes were a form of gambling and if they should be regulated. In January 2018, EA announced eMLS, a new competitive league for EA Sports' FIFA 18 through its Competitive Gaming Division (CGD) and MLS . That same month, EA teamed up with ESPN and Disney XD in
10962-458: The following year, which disrupted the direction the label had been aiming to go. Oddworld Inhabitants , who had signed on with EA Partner for their next Oddworld games, found the situation difficult as EA Partners was reluctant to support games where they did not own the intellectual property rights and instead favored internal development. The situation with EA Partners switched gears in 2005 after EA and Valve signed an EA Partners deal for
11088-493: The game was met with a mixed reception, and EA sold one million fewer copies than their expected figure of 7.3 million. Also attributed to the stock plunge was the game's lack of the game mode Battle Royale , popularized by PlayerUnknown's Battlegrounds and then Fortnite . Stocks then surged 9.6% with the surprise release of Apex Legends , which garnered 25 million players in just one week, smashing Fortnite ' s record of 10 million players in two weeks. In advance of
11214-523: The game, an area that FIFA wanted to either keep to themselves or license to other developers to expand their own revenues. FIFA issued a statement following this report that stated they had reached an impasse with EA on the negotiations. FIFA's position was that it has "a duty to support its 211 member associations to fully capitalise on the inherent opportunities that have been emerging over the recent years. As part of this strategy, FIFA also commits to continuing to organise skill-based eSports tournaments under
11340-439: The ideas of treating software as an art form and calling the developers "software artists". Hence, the latest version of the business plan suggested the name "SoftArt". Hawkins and Melmon knew the founders of Software Arts , the creators of VisiCalc , and thought their permission should be obtained. Dan Bricklin did not want the name used because it sounded too similar (perhaps " confusingly similar ") to Software Arts ; however,
11466-453: The last two PlayStation titles to be released); and NCAA Football 08 had an Xbox release in 2007. Madden NFL 08 also had Xbox and GameCube releases in 2007, and was the final title released for the GameCube, with Madden NFL 09 following as the final Xbox title. Additionally, NASCAR Thunder 2003 and NASCAR Thunder 2004 were released not only for the PlayStation 2 , but for
11592-486: The logic of how video games work and their menu systems – which anyone can use – and then applying it to the car." Seiichi Ikiuo from Polyphony Digital encoded and decoded the movies for various SCEI games, such as The Legend of Dragoon , Everybody's Golf 2 and the Japanese versions of Roll Away and the original Crash Bandicoot games for the PS1. In 2012, IGN placed Polyphony Digital at number 24 on their list of
11718-403: The main publishing side of the company rebranding to EA Games. The EA Sports brand was retained for major sports titles, the new EA Sports Big label would be used for casual sports titles with an arcade twist, and the full Electronic Arts name would be used for co-published and distributed titles. EA began to move toward direct distribution of digital games and services with the acquisition of
11844-662: The most famous piece of software available for Amiga platform. In addition, EA's Jerry Morrison conceived the idea of a file format that could store images, animations, sounds, and documents simultaneously, and would be compatible with third-party software. He wrote and released to the public the Interchange File Format , which soon became an Amiga standard. Other Amiga programs released by EA included Deluxe Music Construction Set , Instant Music and Deluxe Paint Animation . Some of them, most notably Deluxe Paint , were ported to other platforms. For Macintosh EA released
11970-475: The name concept was liked by all the attendees. Hawkins had also recently read a bestselling book about the film studio United Artists and liked the reputation that the company had created. Hawkins said everyone had a vote, but they would lose it if they went to sleep. Hawkins liked the word "electronic", and various employees had considered the phrases "Electronic Artists" and "Electronic Arts". When Gordon and others pushed for "Electronic Artists", in tribute to
12096-1212: The new CEO of EA by September 2013. In April 2013, EA announced a reorganization which was to include dismissal of 10% of their workforce, consolidation of marketing functions which were distributed among the five label organizations, and subsumption of Origin operational leadership under the President of Labels. EA acquired the lucrative exclusive license to develop games within the Star Wars universe from Disney in May 2013, shortly after Disney's closure of its internal LucasArts game development in 2013. EA secured its license from 2013 through 2023, and began to assign new Star Wars projects across several of its internal studios, including BioWare , DICE , Visceral Games , Motive Studios , Capital Games and external developer Respawn Entertainment . In April 2015, EA announced that it would be shutting down various free-to-play games in July of that year, including Battlefield Heroes , Battlefield Play4Free , Need for Speed: World , and FIFA World . The reorganization and revised marketing strategy lead to
12222-477: The new entity. By fall 2012, both Muzyka and Zeschuk had chosen to depart the merged entity in a joint retirement announcement. On November 9, 2009, EA announced layoffs of 1,500 employees, representing 17% of its workforce, across a number of studios including EA Tiburon, Visceral Games , Mythic and EA Black Box . Also affected were "projects and support activities" that, according to Chief Financial Officer Eric Brown "don't make economic sense", resulting in
12348-446: The next couple of years. As planned, the game will not use any player likenesses, but instead bypasses the issues with the NCAA by licensing all other branding related to college football such as team names, uniforms, and stadiums through the Collegiate Licensing Company , as at the time of the announcement, the NCAA had not yet reached definitive rules on appropriate payment to players for their likeliness. If such rules are established by
12474-493: The next few years, including Namco Bandai , Crytek , Starbreeze Studios , id Software , Epic Games and People Can Fly , Double Fine Productions , Grasshopper Manufacture , Spicy Horse , and Realtime Worlds . While many of these partnerships proved successful, the division had two major marks on its name. It was associated with the situation around Kingdoms of Amalur: Reckoning developed by 38 Studios , which had been significantly backed by loans from taxpayer funds from
12600-532: The original PlayStation as well. EA Sports brand name is used to sponsor English Football League Two team Swindon Town F.C. from the 2009–10 season onward and the EA Sports Cup in the Republic of Ireland . In July 2021, hackers who breached Electronic Arts in June 2021, have released the entire cache of stolen data after failing to extort the company and later sell the stolen files to a third-party buyer. Prior to
12726-453: The past three years as the next generation consoles [...] have attracted millions of consumers." However, the FIFA series continues to be released on PC, and for the first time since 2008, Madden NFL 19 was released for PC. Following EA's purchase of Codemasters, the F1 series would be published by EA on PC. On April 23, 2009, EA Sports released the long-awaited "EA Sports Complex" space for
12852-482: The physical distribution of The Orange Box ; EA Partners realized it needed to be flexible to handle the different publishing opportunities presented to them. A similar breakthrough was reached with signing on Harmonix for the distribution of the Rock Band games, requiring them to work closely with MTV Games on the plastic instrument controllers necessary for the titles. A number of major partnerships were made over
12978-581: The popular online gaming site Pogo.com in 2001. In 2009, EA acquired the London-based social gaming startup Playfish . In December 1997, Electronic Arts ended their Japanese publishing joint-venture with Victor Entertainment , entitled Electronic Arts Victor , and purchased out Victor's 35% stake in the venture. On May 1, 1998, Electronic Arts announced the formation of two joint-ventures with Square . The first; Electronic Arts Square K.K., would publish Electronic Arts' titles in Japan and also developed
13104-443: The prior two years on renewing these rights towards an exclusivity deal but with several caveats that has made negotiations difficult. Among FIFA's requests was increasing the exclusive license fee to $ 1 billion over each four-year period between FIFA World Cups , and limiting the scope of this exclusivity to association football simulation games, while EA wanted to expand the branding into new video game ventures such as esports using
13230-401: The realism of Gran Turismo to motorcycle racing. Polyphony Digital has also been involved in real life automotive projects. They have developed special versions of their Gran Turismo games for many car manufacturers as demonstrators for their cars. Nissan also commissioned them to design a special body kit for their 350Z coupe, which first appeared in 'GT Concept: 2002 Tokyo – Geneva' as
13356-491: The reorganization was to empower the labels to operate more autonomously, streamline decision-making, increase creativity and quality, and get games into the market faster. This reorganization came after years of consolidation and acquisition by EA of smaller studios, which some in the industry blamed for a decrease in quality of EA titles. In 2008, at the DICE Summit, Riccitiello called the earlier approach of "buy and assimilate"
13482-447: The same day, CFO Chris Suh and chief experience officer Chris Bruzzo would be leaving the company at the end of the month, with the first leaving for another company while the other going to retire. In place of Suh as CFO came Stuart Canfield, a 20-year veteran of the company who had most recently been serving as SVP of enterprise finance and investor relations, while the company's new chief experiences officer became David Tinson, previously
13608-465: The shutdown of popular communities such as Battlefield News and the EA Community Team. These layoffs also led to the complete shutdown of Pandemic Studios . In October 2010, EA announced the acquisition of England-based iPhone and iPad games publisher Chillingo for US$ 20 million in cash. Chillingo published the popular Angry Birds for iOS and Cut the Rope for all platforms, but
13734-440: The slogan "We see farther," was the first video game advertisement to feature software designers. EA shared lavish profits with their developers, which added to their industry appeal. The Amiga will revolutionize the home computer industry. It's the first home machine that has everything you want and need for all the major uses of a home computer, including entertainment, education and productivity. The software we're developing for
13860-500: The start of the 2023–24 season , EA Sports signed with the Spanish football league association, Liga Nacional de Fútbol Profesional to sponsor both first and second tier competitions which were under the title name, "LaLiga EA Sports" and "LaLiga Hypermotion" for five seasons with the €30 million a year deal. In June 2023, EA announced a restructuring of the company, having EA Entertainment and EA Sports as two separate divisions inside
13986-452: The state of Rhode Island . Kingdoms failed to be commercially successful, and EA Partners pulled out of making a sequel, leaving 38 Studios in default of its loan payback to the state. Secondly, while The Secret World from Funcom launched as a subscription game, Funcom had to switch their monetization model to free-to-play to improve their revenues, which further affected EA Partners. Polyphony Digital Polyphony Digital Inc.
14112-409: The subscription price or services offered as part of a streamlining effort. In December 2020, EA placed a bid to buy Codemasters , a British developer of racing games, in a deal worth $ 1.2 billion, outbidding an earlier offer placed by Take-Two Interactive . The acquisition, agreed to by Codemasters, was completed by February 18, 2021, with all shares of Codemasters transferred to Codex Games Limited,
14238-504: The time of the game's release, EA said they would then include player likenesses. However, Notre Dame stated that until such rules are in place, they declined to be part of EA's game. At the time of this announcement, EA stated they had no other agreements with other NCAA sports. Later that month, EA purchased Codemasters , developers of the F1 series, therefore reclaiming the rights to publish F1 games. EA acquired Metalhead Software in May 2021,
14364-564: The time. Another significant Amiga release (also initially available for Atari ST, later converted for other platforms) was Populous (1989) developed by Bullfrog Productions . It was a pioneering title in the genre that was later called " god games ". In 1990, Electronic Arts began producing console games for the Nintendo Entertainment System , after previously licensing its computer games to other console-game publishers. In 1991, Trip Hawkins stepped down as EA's CEO and
14490-479: The two EA Sports Complex poker rooms between November 5, 2009, and November 25, 2009. On November 25, 2009, Fight Night Round 4 producers Mike Mahar and Brian Hayes were in Home between the hours of 4:00pm and 5:00pm PT (7:00pm and 8:00pm EST), for a live chat with the PlayStation Home community in one instance of the Club Fight Night space. On January 7, 2010, EA Sports released NCAA college football jerseys in
14616-422: The umbrella of the recently launched FIFAe competition structure and consumer brand." To that end, FIFA believed it was necessary that any license agreement "must involve more than one party controlling and exploiting all rights". EA has considered that abandoning the FIFA name would have little impact on the player experience since the league and team licenses would be unaffected. EA had trademarked EA Sports FC as
14742-445: The use of A.I to replicate an actor’s voice, or create a digital replica of their likeness. Since 1983 and the 1987 release of its Skate or Die! , Electronic Arts has respectively published and developed games, bundles, as well as a handful of earlier productivity software. As of April 2021, Electronic Arts' largest acquisition is the purchase of Glu Mobile , for $ 2.4 billion. Of the 39 companies acquired by EA, 20 are based in
14868-426: The work of Robert Ludlum into video gaming. As of early May 2009, the subsidiary studio EA Redwood Shores was known as Visceral Games. On June 24, 2009, EA announced it would merge two of its development studios, BioWare and Mythic into one single role-playing video game and MMO development powerhouse. The move placed Mythic under control of BioWare as Ray Muzyka and Greg Zeschuk went in direct control of
14994-559: Was called the EA Sports 06 Collection . In June 2009, EA Sports announced that for 2010, the games Madden NFL , NCAA Football , NASCAR , NHL , NBA Live , and Tiger Woods PGA Tour would not be shipped for PC platforms. The NCAA Football series had not been released on the PC since 1998, the Tiger Woods series' last PC game was Tiger Woods PGA Tour 08 , the NASCAR series had not had
15120-758: Was concerned about the principally single-player game which would be difficult to monetize, as well as the slow pace of development. EA's original approach to the microtransactions in Star Wars Battlefront II sparked an industry-wide debate on the use of random-content loot boxes . While other games had used loot boxes, EA's original approach within Battlefront II from its early October 2017 launch included using such mechanics for pay to win gameplay elements, as well as locking various Star Wars characters behind expensive paywalls, leading several gaming journalists and players to complain. EA modified some of
15246-407: Was dedicated to publishing and distributing games developed by third-party developers. EA Partners began as EA Distribution, formed in 1997 and led by Tom Frisina, a former executive from Accolade and Three-Sixty who helped both companies find third-party developers as to provide publishing support for them. Frisina's early partners included Looking Glass Studios , MGM Interactive for the rights to
15372-451: Was determined to sell directly to buyers. Combined with the fact that Hawkins was pioneering new game brands, this made sales growth more challenging. Retailers wanted to buy known brands from existing distribution partners. Former CEO Larry Probst arrived as VP of Sales in late 1984 and helped expand the already successful company. This policy of dealing directly with retailers gave EA higher margins and better market awareness, key advantages
15498-415: Was intended to appeal to the PC market. Electronic Arts was The 3DO Company's primary partner in sponsoring their console, showcasing on it their latest games. With a retail price of US$ 700 (equivalent to $ 1,476.43 in 2023) compared to its competitors' $ 100, the console lagged in sales, and with the 1995 arrival to North America of Sony's PlayStation , a cheaper and more powerful alternative, combined with
15624-513: Was looking for a company to develop the GT-R's user-friendly 'multi-function meter', the carmaker says Polyphony was the obvious choice because of the simple menu systems applied to video games such as Gran Turismo . "If you think about the GT-R's multi-function meter with the g-force information and everything else, we wanted it to be very easy to read, very easy to use," says Nissan's global vice president of communications, Simon Sproule. "It's really about
15750-553: Was retiring from the company. Current EA CEO Wilson took over as chairman. In June 2021, EA confirmed that they had suffered a data breach, with game and engine source code taken from their servers, including the source for the Frostbite Engine and FIFA 21 ; EA assured no player or user data had been obtained. Hackers that had taken the code had started selling it around on the dark web . The perpetuators of this breach began to extort EA for money in July, releasing small portions of
15876-407: Was succeeded by Larry Probst. Hawkins went on to found the now-defunct 3DO Company , but still remained EA's chair until July 1994. In October 1993, 3DO developed the 3DO Interactive Multiplayer , which at the time was the most powerful game console. Once a critic of game consoles, Hawkins had conceived a console that unlike its competitors would not require a first-party license to be marketed, and
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