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97-544: The album was originally titled Sammy Hagar , and included an untitled cover. The album was renamed I Never Said Goodbye , the name being chosen as part of an MTV promotional contest. Some pressings retain the title Sammy Hagar , not to be confused with the 1977 album Sammy Hagar . It features Eddie Van Halen on bass guitar, who also plays during a brief section of the guitar solo on "Eagles Fly". The songs "Give to Live" and "Eagles Fly" were also performed live by Van Halen together with Hagar. "Give to Live" also topped

194-477: A Caligula -esque set, with Prince dressed in a yellow mesh outfit which infamously exposed his buttocks. His trousers were parodied numerous times throughout the following year, on the sketch comedy TV series In Living Color , and even at the following year's VMAs by radio shock jock Howard Stern . It also marked the final TV appearance of Kiss with Eric Carr prior to Carr's death in November 1991. 1992 : in

291-533: A standing ovation from the audience and artists. For the second year in a row, the Backstreet Boys took the Viewer's Choice Award for " I Want It That Way ", a song they performed during the broadcast. Before presenting the final award, a group of drag queens paid tribute to Madonna wearing her most iconic outfits with a medley of her hit songs. Madonna herself then appeared onstage and remarked, "All I have to say

388-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference

485-572: A VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout the year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having

582-700: A band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While the ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast

679-663: A child burning down his house after allegedly watching Beavis and Butt-head , MTV moved the show from its original 7 p.m. time slot to an 11   p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs , saying that "some of those episodes may not even exist actually in their original form." MTV Video Music Award " Anti-Hero " " Fortnight " The MTV Video Music Awards (commonly abbreviated as

776-457: A commercial that would predominantly feature the world premiere of "Like a Prayer"; the commercial, titled "Make a Wish", depicted Madonna drinking Pepsi and watching a home video of her eighth birthday. The tone that the commercial sought to convey sharply contrasted with the music video. When Pepsi executives saw the video, they yanked the advertisement after only two airings, in an attempt to dissociate themselves from Madonna. She also gave one of

873-560: A dramatic historical reinterpretation of "Vogue" as well as her dramatically becorseted breasts. 1991 : during the award show the MTV Video Vanguard Award was renamed to the Michael Jackson Video Vanguard Award from then on, in honor of his contributions to the culture of music videos by changing them from a mere promotional tool featuring musicians playing instruments and singing, to a "short film" with

970-467: A high priority on showing so many acts, at the expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo

1067-511: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off

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1164-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout

1261-577: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on

1358-450: A storyline. His video " Thriller " influenced and changed music videos into what it is like today. A conflict between Poison 's Bret Michaels and C.C. DeVille culminated in a fistfight at the 1991 MTV Video Music Awards . DeVille was fired and replaced by Pennsylvanian guitarist Richie Kotzen . Paul Reubens had his first public appearance, during the opening montage, following an arrest for lewd-conduct earlier that year. Taking

1455-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including

1552-459: A theme) and ended with Trent Reznor screaming "Tried to save myself, but myself kept slipping away" and the word "ninetynine" in the trademark NIN reversed-N font. This was only shown once during the original broadcast, was edited out of all repeats. Geri Halliwell attended the event, one of her first public appearances since she left the Spice Girls . At the red carpet, actress Rose McGowan

1649-543: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which

1746-449: A week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from the center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to

1843-444: Is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010, a study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting

1940-474: Is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of

2037-581: Is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake

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2134-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that

2231-516: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for

2328-417: The 1992 show , MTV requested Nirvana perform " Smells Like Teen Spirit ", while the band itself had indicated it preferred to play new songs " Rape Me " and " tourette's ". Network executives continued to push for "Teen Spirit" but finally offered the band a choice to play either "Teen Spirit" or " Lithium ", which the band appeared to accept. At the performance, Nirvana began to play, and Kurt Cobain played

2425-426: The 1995 MTV Video Music Awards , Hole perform the song " Violet " from their major-label debut album Live Through This . This was one of the first major televised performances given by frontwoman Courtney Love following the death of her husband Kurt Cobain and the death of her band's bassist Kristen Pfaff in 1994. Before beginning the song, Love dedicated the performance to her husband and different people in

2522-448: The 1997 MTV Video Music Awards , Pat Smear announced that he was leaving Foo Fighters halfway through their performance and presented his replacement, Franz Stahl , who had been a member of the band Scream with Dave Grohl . The Spice Girls , who won the best dance video award to the for their music video " Wannabe ", who wore a black strap on their left arms as a sign of grief because of Diana, Princess of Wales 's death prior to

2619-524: The 1998 MTV Video Music Awards , during the original broadcast of the show, a commercial faded in the Nine Inch Nails NIN logo on a black screen while playing a combination of music that started as a solo piano piece and morphed into an electronic/industrial beat (which would later found out to be the songs "La Mer" and " Into the Void ", which share many melodic components and can be considered variations on

2716-465: The 1999 MTV Video Music Awards with an entire breast exposed and only a small pasty over the nipple. Kim's outfit became even more controversial later when she appeared on stage with Diana Ross and Mary J. Blige to present the Best Hip-Hop Video award, and Ross reached over, cupped her hand under Kim's exposed breast and jiggled it while Kim laughed. During the following acceptance speech by

2813-482: The Beastie Boys , group member Ad-Rock addressed the instances of rape and sexual assault that occurred in the crowd at the recent Woodstock 1999 concert event. He pleaded to other musicians in the room to make a change in the way they treat fans at concerts; to pledge to talk with promoters and security to ensure "the safety of all the girls and the women who come to our shows". Afeni Shakur and Voletta Wallace,

2910-882: The Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on the Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such

3007-810: The Mainstream Rock Tracks chart in 1987, the first time for Hagar as a solo artist. The former song was included on the album Live: Right Here, Right Now , the latter on the home video version and the 2023 remaster's bonus disk as well as on the "Jump" single. "Boys' Night Out" was performed live on the American TV show Late Night with David Letterman . In 2012, for the album's 25th anniversary, radio show "In The Studio", interviewed Sammy. All tracks are written by Sammy Hagar , except where stated Additional musicians Production Shipments figures based on certification alone. MTV MTV ( originally an initialism of Music Television )

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3104-614: The VMAs ) is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category), the annual MTV Video Music Awards ceremony has often been called the Super Bowl for youth, an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001,

3201-482: The ballad " November Rain " won the MTV Video Music Award for best cinematography. During the show, the band performed "November Rain" with singer Elton John . Because of the dispute Rose had with Cobain, moments before the "November Rain" performance, Cobain spat on the keys of what he thought was Axl's piano. Cobain later revealed that he was shocked to see Elton John play on the piano he had spat on. During

3298-454: The 1981 Top of the Hour animation created by Fred Seibert and produced by Alan Goodman and Buzz Potamkin at Buzzco Associates . The statue is now made by Society Awards , a New York City-based firm. Since the 2006 ceremony , viewers are able to vote for their favorite videos in all general categories by visiting MTV's website. Taylor Swift is the most awarded solo artist in the history of

3395-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music   ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where

3492-496: The American cable channels available in other countries, eventually gained a massive cult following , becoming one of the major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV

3589-587: The Best R&;B Video award with Dr. Dre and George Clinton . At the time, Snoop was wanted in connection with the week-old drive-by murder of an L.A. gang member. Janet Jackson closed the show with her performance of " That's the Way Love Goes " & " If ". 1994 : at the 1994 MTV Video Music Awards on September 8, months after a profanity-laced appearance on the Late Show with David Letterman , Madonna

3686-549: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on

3783-457: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising

3880-455: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,

3977-474: The VMA had become a coveted award. The annual VMA ceremony occurs before the end of summer and held either in late August or mid-September, and broadcast live on MTV, along with a "roadblock" simulcast across MTV's sister networks since 2014, which is utilized to maximize the ceremony's ratings. The first VMA ceremony was held in 1984 at New York City 's Radio City Music Hall . The ceremonies are normally held in either New York City or Los Angeles . However,

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4074-525: The VMAs, having won 30 trophies between 2009 and 2024, which includes record-breaking five Video of the Year VMAs (" Bad Blood ", " You Need To Calm Down ", All Too Well: The Short Film , " Anti-Hero " and " Fortnight "). 1984 : at the first MTV Video Music Awards in 1984 , Madonna performed her hit " Like a Virgin " wearing a combination bustier / wedding gown , including her trademark "Boy Toy" belt. During

4171-491: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which

4268-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,

4365-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,

4462-553: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had

4559-417: The beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week , a week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be

4656-671: The beginning of Billie Jean". This performance was voted by the public as the Best VMA Pop Performance and Most Iconic VMA Performance in 2011 with more than half the votes. TLC was the big winner of the night won four awards, including "Viewer's Choice", "Best Group Video", and "Video of the Year" (Waterfalls). 1996 : at the 1996 MTV Video Music Awards , the four original members of Van Halen received 20-second standing ovation when they made their first public appearance together since their break-up in 1985 . Several weeks later,

4753-509: The ceremonies have also been hosted in Miami , Las Vegas , and Newark, New Jersey . The statue given to winners is an astronaut on the Moon, one of the earliest representations of MTV, and was colloquially called a "moonman", though it has been called a "moon person" by MTV since the 2017 ceremony . The statue was conceived by Manhattan Design , who were also designers of the original MTV logo, based on

4850-637: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,

4947-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of

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5044-482: The commercial break, the Alien 3 Pepsi commercial was shown. Radio host Howard Stern appeared as Fartman , Stern's radio superhero, wearing a buttocks-exposing costume obviously inspired by Prince's outfit from the previous year. Stern was a presenter for best hard rock/metal performance with actor Luke Perry (after several other celebrities turned him down). 1993 : at the 1993 MTV Video Music Awards , Madonna opened

5141-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has

5238-491: The early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating a consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with

5335-466: The entertainment industry who had recently died: "This is for Kurt, and Kristen, and River , and Joe , and today Joni Abbott, this is for you." Abbott worked in the Talent Relations department at MTV and had recently committed suicide. The song ended with Love throwing her guitar, knocking the microphone stand into the crowd and pushing over speaker-boxes with bandmate Eric Erlandson before exiting

5432-402: The event. While accepting the MTV Video Music Award for Best New Artist Video that year for " Sleep to Dream ", Fiona Apple appealed to her audience not to be enamored of celebrity culture . She proclaimed, "this world is bullshit" and quoted Maya Angelou , saying "go with yourself". Though her comments were generally greeted with cheers and applause at the awards ceremony, the media backlash

5529-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to

5626-406: The first few chords of the song, "Rape Me", much to the horror of MTV execs, before continuing their regular performance of "Lithium". Near the end of the song, frustrated that his amplifier had stopped functioning, bassist Krist Novoselic decided to toss his bass into the air for dramatic effect. He misjudged the landing, and the bass ended up bouncing off of his forehead, forcing him to stumble off

5723-407: The first landing on the Moon (with still images acquired directly from NASA ), which was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle

5820-610: The first time. A pre-recorded live performance of Bad was shown." He was also awarded the Video Vanguard Award , which was later renamed in his honor. 1989 : Comedian Andrew Dice Clay appeared at the 1989 Video Music Awards to promote his new movie, The Adventures of Ford Fairlane , earning a "lifetime ban" from the network when he introduced Cher with some of his recently notorious nursery rhymes that contained vulgar language and references. After performing with Tom Petty , Guns N' Roses guitarist Izzy Stradlin

5917-515: The following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer the centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV

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6014-709: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on

6111-480: The lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984,

6208-408: The most memorable performances of her hit " Express Yourself ", as a preview of what would become her Blond Ambition World Tour . 1990 : at the 1990 MTV Video Music Awards , Madonna performed her single " Vogue ", which featured Madonna and her backup dancers dressed in an 18th-century French theme, with Madonna bearing great resemblance to Marie Antoinette . The performance consisted of both

6305-469: The mothers of the recently deceased Tupac Shakur and The Notorious B.I.G. , met for the first time at the ceremony. Britney Spears made her debut appearance on the show, performing her single " ...Baby One More Time " and later introducing NSYNC for " Tearin' Up My Heart ". Ricky Martin took the stage of the ceremony to perform his singles " She's All I Ever Had " and " Livin' la Vida Loca ". TLC won Best Group Video for " No Scrubs ", receiving

6402-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved

6499-552: The performance, she rolled around on the floor, revealing lace stockings and a garter . Cyndi Lauper spoke in " Exorcist -esque gibberish" to explain the VMA rules right before winning the Best Female video for " Girls Just Want to Have Fun ". David Bowie , the Beatles and director Richard Lester were rewarded with the first ever Video Vanguard Awards for their work in pioneering the music video . The Cars' " You Might Think " won

6596-407: The premiere of the short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely

6693-528: The public learned that Van Halen would not reunite with Roth. Roth released a statement apologizing to fans, stating that he was an unwitting participant in a publicity stunt to sell more copies of the greatest hits album, Best Of Vol. 1 , and that he had been led to believe that he was rejoining Van Halen. The following day, Eddie and Alex Van Halen released a statement, stating that they had been honest with Roth, and never led him to believe that he had been re-hired. During British band Oasis ' performance at

6790-923: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also

6887-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that

6984-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV

7081-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit   ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating

7178-413: The same as the original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It

7275-467: The show in a gender-bending performance of her song " Bye Bye Baby ", in which Madonna and her two backup singers, dressed in tuxedos and top hats, danced with women in corsets in a choreographed, highly sexual routine. RuPaul and Milton Berle , who had conflicts backstage, presented an award together. When Berle touched RuPaul's breasts, RuPaul ad-libbed the line "So you used to wear gowns, but now you're wearing diapers." Rapper Snoop Dogg presented

7372-525: The show, lead vocalist Liam Gallagher made rude gestures at brother Noel as he was playing his guitar solo, then spat beer all over the stage before storming off. Alanis Morissette performed "Your House", a hidden track from her bestseller album " Jagged Little Pill ". The recently reunited Kiss closed the show with a special concert aired from the Brooklyn Bridge . Tupac Shakur made his final public appearance before his murder. 1997 : at

7469-524: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been

7566-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use

7663-439: The stage in a daze. Backstage and before the show, Guns N' Roses vocalist Axl Rose challenged Cobain to a fight after he, his wife, Hole lead singer Courtney Love , and Nirvana bandmates Krist Novoselic and Dave Grohl egged him on. At the end of Nirvana's performance, while Cobain was trashing the band's equipment, Dave Grohl ran to the microphone and shouted "Hi, Axl! Where's Axl?" repeatedly. Guns N' Roses' video for

7760-404: The stage in costume as Pee-wee Herman , he received a standing ovation, after which he asked the audience, "Heard any good jokes lately?". After his appearance, Van Halen made their television debut, performing " Poundcake ". Metallica was another highlight of the performances with " Enter Sandman ". Prince and The New Power Generation performed their sexually charged song " Gett Off " on

7857-494: The stage. Love also caused a stir when she interrupted a post-ceremony interview with Kurt Loder and Madonna by throwing her make-up compacts at the singer as they broadcast outside the awards venue. Michael Jackson performed for over 15 minutes to a medley of his main songs, including " Scream ", and danced his signature moves, including the robot, moonwalk and the relatively unknown " Bankhead Bounce ". While Slash accompanied Jackson and played guitar on " Black or White and

7954-523: The summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in the Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from

8051-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,

8148-488: The time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where the "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring

8245-421: The very first video of the year, beating out Michael Jackson 's "Thriller" and Herbie Hancock 's "Rockit". 1987 : At the 1987 MTV Video Music Awards , Peter Gabriel won ten awards, including the Video Vanguard Award and Video of the Year for his video " Sledgehammer ", holding the VMA record for most Moonmen in a single night. 1988 : At the 1988 MTV Video Music Awards , Michael Jackson appeared for

8342-526: Was announced to present the award for Best Video of the Year. She came out, arm-in-arm with an unannounced David Letterman , to a wild ovation. At the microphone, Letterman told her "I'll be in the car. Watch your language", and left. Recently betrothed couple Michael Jackson and Lisa Marie Presley received a standing ovation as they walked on stage hand-in-hand. After turning to the audience and proclaiming, "And just think, nobody thought this would last", Jackson grabbed Presley and kissed her. 1995 : at

8439-451: Was assaulted by Mötley Crüe lead singer Vince Neil , leading to a verbal battle between Neil and Guns N' Roses lead singer Axl Rose . Jon Bon Jovi and Richie Sambora turned out a stripped-down acoustic performance of the Bon Jovi hits " Wanted Dead or Alive and " Livin' on a Prayer ", and in the process possibly provided the inspirational spark for MTV Unplugged . Paula Abdul

8536-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said

8633-478: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as

8730-419: Was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under the guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at

8827-402: Was huge. Some considered her remarks to be hypocritical, however she was unapologetic: "When I have something to say, I'll say it." Shock-rocker Marilyn Manson performed the song " The Beautiful People ", as the grand finale, and the video for this song was nominated for "Best Rock Video" and "Best Special Effects", marking one of the most significant performances for the band. 1998 : at

8924-408: Was nominated for six awards, picking up four wins. She performed a seven-minute medley of her singles " Straight Up ", " Cold Hearted ", and " Forever Your Girl ". When Madonna won the Viewer's Choice Award (sponsored by Pepsi-Cola) for her " Like a Prayer " video, she thanked Pepsi-Cola in her acceptance speech "for causing so much controversy". Pepsi-Cola had paid Madonna $ 5 million to appear in

9021-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed

9118-517: Was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to

9215-531: Was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 , the Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for

9312-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like

9409-465: Was wearing a see-through dress, no bra, and a thong, while Mariah Carey and Whitney Houston poked fun at their rumored rift by wearing lookalike chocolate brown dresses by Vera Wang . In an attempt to outdo each other, the singers tore off pieces of their dresses to reveal minidresses then staged a faux catfight that left the audience in disbelief. "People thought Whitney and I had some kind of beef", explained Carey. 1999 : Lil' Kim showed up at

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