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The ELVIS Act or Ensuring Likeness Voice and Image Security Act , signed into law by Tennessee Governor Bill Lee on March 21, 2024, marked a significant milestone in the area of regulation of artificial intelligence and public sector policies for artists in the era of artificial intelligence (AI) and AI alignment . It was noted as the first enacted legislation in the United States of America specifically designed to protect musicians from the unauthorized use of their voices through artificial intelligence technologies and against audio deepfakes and voice cloning. This legislation distinguishes itself by adding penalties for copying a performer's voice without permission, a measure that addresses the sophisticated ability of AI to mimic public figures, including artists.

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34-506: The inception of the ELVIS Act has been attributed to Gebre Waddell , founder of Sound Credit , who initially conceptualized a framework in 2023 that later evolved into the legislation. Representative Justin J. Pearson acknowledged Waddell's pivotal role during the March 4 House Floor Session on the bill. The act's development was a community-driven response, reflecting the collective initiative of

68-419: A desire not to cause distress to Baldwin's family. In October 2015, McGraw-Hill Education was accused of whitewashing history after it published a caption in a geography textbook referring to American slaves as "workers". McGraw Hill issued an apology, updated the digital version of the materials, and offered schools replacement texts at no charge. It has been linked to broader controversies about texts at

102-607: A history of involvement in the civil rights movement. His father, James Waddell Jr., an esteemed civil rights era sculptor, created the first-ever sculpture of Dr. Martin Luther King Jr. in 1968, following his service in the Vietnam War. Eight family members attended Dr. King's final speech, including one that sang in the SCLC choir that night. Lucious Matthews, Waddell's uncle, was prominently featured in several significant photographs from

136-467: A partnership with UK-based music licensing company PPL aimed at enhancing international royalty collection services for American performers. In 2020, Waddell was elected to the national Board of Trustees of the Recording Academy/GRAMMYs which includes Yolanda Adams , John Legend , PJ Morton and others comprising the 40-seat board. He was also appointed by Tennessee Governor Bill Lee to

170-487: A project produced by John Tesh in 2005, and Public Enemy in 2006 on their album, "How You Sell Soul to a Soulless People Who Sold Their Soul". In 2003, Waddell established a mastering studio, Stonebridge Mastering, located in downtown Memphis, TN. McGraw-Hill Education This is an accepted version of this page McGraw Hill is an American publishing company for educational content, software, and services for pre-K through postgraduate education . It

204-605: A proposal that specifically targets the use of AI to create unauthorized reproductions of artists' voices and images. The ELVIS Act saw industry opposition from the Motion Picture Association, including testimony in the House Banking & Consumer Affairs Subcommittee, including remarks that the law risks "interference with our member’s ability to portray real people and events". TechNet, representing companies like OpenAI, Google and Amazon expressed their opposition in

238-450: Is best known as chief executive officer and co-founder of Sound Credit and as author of Complete Audio Mastering: Practical Techniques published by McGraw-Hill ,. Waddell is a 2x GRAMMY nominee, with audio engineering work for musical artists including Ministry , Lil' Wayne , Rick Ross , Public Enemy and The Bar-Kays . Waddell was born in Memphis, Tennessee, into a family with

272-528: Is one of the "big three" educational publishers along with Houghton Mifflin Harcourt and Pearson Education . McGraw Hill also publishes reference and trade publications for the medical, business, and engineering professions. Formerly a division of The McGraw Hill Companies (later renamed McGraw Hill Financial, now S&P Global ), McGraw Hill Education was divested and acquired by Apollo Global Management in March 2013 for $ 2.4 billion in cash. McGraw Hill

306-700: The CTB/McGraw-Hill assessment business. In 2016, McGraw Hill acquired Everyday Mathematics . In 2017, McGraw Hill acquired My Math. On May 11, 2017, McGraw-Hill Education announced the sale of the business holdings of McGraw-Hill Ryerson ( Ryerson Press ) to Canadian educational publisher Nelson. In 2018, McGraw-Hill launches textbook rental program, adding to affordable options available for college students. On January 17, 2019, McGraw Hill Education announced Reveal Math and Inspire Science, new curricula for K–12 . On May 1, 2019, McGraw-Hill Education announced an agreement to merge with Cengage . The merged company

340-485: The African American writer and civil rights activist James Baldwin a $ 200,000 advance for his unfinished book Remember This House , a memoir of his personal recollections of civil rights leaders Medgar Evers , Malcolm X and Martin Luther King Jr. Following his death, McGraw Hill sued his estate to recover the advance they had paid him for the unfinished book. The lawsuit was dropped by McGraw Hill in 1990, citing

374-515: The ELVIS Act included a broad coalition of music industry stakeholders, including: These organizations, led by the Recording Academy and the RIAA, played roles in drafting the legislation, advocating for passage, and rallying support among the industry and legislators. The act gained momentum through discussions that bridged industry concerns with legislative action. This collaborative process led to

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408-519: The Ensuring Likeness, Voice, and Image Security Act, also known as the ELVIS Act , the first U.S. state bill regulating artificial intelligence with a focus on publicity rights . Drawing on his expertise in attribution , gained through his work with Sound Credit, Waddell played a pivotal role in the origination of this legislation, personally drafting its initial version. In June 2023, Waddell

442-530: The House, and 30 ayes and 0 noes in the Senate. By explicitly addressing AI impersonation, the ELVIS Act originated a legal approach to safeguarding personal rights, in the context of digital and technological advancements. It extends protections to an artist's voice and likeness, areas vulnerable to exploitation with the proliferation of AI technologies that occurred in 2023. The legislation received widespread support from

476-683: The Tennessee Entertainment Commission in late 2019 and was later appointed as chairman of the board. Waddell appeared with supermodel Karlie Kloss in 2020 for the CSForAll Commitments Summit, for a discussion around the expansion of access to computer science education. On March 17, 2019, Waddell appeared on 60 Minutes, in a feature on the Revolution Fund and its investment in Sound Credit . It also covered

510-664: The Year. In 2016, Waddell became co-founder and chief executive officer of Sound Credit (Soundways), a music industry technology corporation based in Memphis, TN. In 2013, Waddell developed Refinement, an audio processor for controlling the sensation of harshness in audio signals, and licensed it to Brainworx Germany, who then developed a commercial product called bx_refinement (based on the Refinement prototype). Brainworx sells bx_refinement via Plugin Alliance and Universal Audio . bx_Refinement

544-563: The civil rights movement, notably identified as the 'man in the brimmed hat' during the Memphis sanitation worker strike. These photographs depict a line of peaceful strikers confronted by National Guard soldiers with weapons on one side and a line of tanks on the other. Waddell attended the University of Memphis, earning a degree in Accounting and Music. In March 2024 the State of Tennessee enacted

578-518: The company. It acquired Contemporary Films in 1972 and CRM in 1975. McGraw-Hill combined its films in the CRM division in 1978. McGraw-Hill sold CRM in 1987. In 1979, McGraw-Hill Publishing Company purchased Byte from its owner/publisher Virginia Williamson , who then became a vice-president of McGraw-Hill. In 1986, McGraw-Hill bought out competitor The Economy Company, then the nation's largest publisher of educational material. The buyout made McGraw-Hill

612-563: The connections fostered by Revolution between industry leaders such as Eric Schmidt of Google and their consulting with entrepreneurs in the fund. In 2018, Waddell was one of eight winners of the Revolution Fund's Rise of the Rest tour and funding for seed stage capital. The Revolution Fund investors include Jeff Bezos, Jim Breyer and Eric Schmidt, and its funding of Sound Credit was matched by VC, Innova Capital. Later that year, Inside Memphis Business magazine selected Waddell as 2018 Innovator of

646-400: The federal government could address similar challenges. As AI technology continues to evolve, the act represents a foundational framework for protecting the authenticity and rights of artists, ensuring contributions remain protected. The act prohibits usage of AI to clone the voice of an artist without consent and can be criminally enforced as a Class A misdemeanor. This legislation's success

680-401: The frequency energy of common musical instruments with standardized spectrograms. The spectrograms were created from recordings of each instrument playing each note of their range. The print, titled The Frequency Domain is now found in studios and institutions including Stanford University, Harvard University, and in the office of audio icon, Rupert Neve . He received his first breaks with

714-506: The hearing to the bill as drafted, asserting that the language was too broadly written and could have unintended consequences. Other concerns around it being overly broad arose with concern that it could apply to cover bands, these concerns were addressed in the hearings with lawmakers mentioning that this was not the intention. The bill passed the Tennessee House and Senate with a unanimous, bi-partisan vote including 93 ayes and 0 Noes in

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748-638: The largest educational publisher in the U.S. In 1988, Harold McGraw became chairman emeritus of McGraw Hill. In 1989, McGraw-Hill formed a joint partnership with Robert Maxwell , forming second largest textbook publisher in the United States. McGraw-Hill took full ownership of the venture in 1993. In 2004, The McGraw-Hill Companies sold its children's publishing unit to School Specialty. In 2007, The McGraw-Hill Companies launched an online student study network, GradeGuru .com. This offering gave McGraw-Hill an opportunity to connect directly with its end users,

782-619: The music industry to confront and address the challenges posed by rapid technological advancements. Tennessee Governor Bill Lee endorsed it as a Governor's Bill, and it was introduced in the Tennessee Legislature as House Bill 2091 by William Lamberth (R-44) and Senate Bill 2096 by Jack Johnson (R-27). The ELVIS Act is an amendment to a 1984 law that was the result of the Elvis Presley estate litigation for controlling how his likeness could be used after death. The legislative journey of

816-422: The music industry, signaling a significant step forward in the ongoing effort to balance innovation with the protection of individual rights and creative integrity. It was reported as underscoring Tennessee's commitment to its musical heritage and showed the state as a leader in adapting copyright and privacy protections to the modern technological landscape. Artists including Chris Janson and Luke Bryan appeared at

850-403: The signing ceremony hosted at Robert's Western World to support the new law and commemorate its passing. The ELVIS Act was reported as representing a development in the discourse surrounding AI, intellectual property, and personal rights. It was hoped by proponents to set a precedent for future legislative efforts both within and beyond Tennessee, offering a model for how states and potentially

884-488: The students. It allowed students to share notes and materials for cash or gift cards in return. The site closed on April 29, 2012. On October 3, 2011, Scripps announced it was purchasing all seven television stations owned by The McGraw-Hill Companies ' broadcasting division McGraw-Hill Broadcasting for $ 212 million; the sale is a result of McGraw-Hill's decision to exit the broadcasting industry to focus on its other core properties, including its publishing unit. This deal

918-401: The two co-founders formed an alliance and combined the book departments of their publishing companies into an incorporated company called The McGraw-Hill Book Company. John Hill served as president, with James McGraw as vice-president. The remaining parts of each business were merged into The McGraw-Hill Publishing Company, Inc in 1917. In 1946, McGraw-Hill founded an international division of

952-924: Was approved by the FTC on October 31 and the FCC on November 29. The deal was completed on December 30, 2011. On November 26, 2012, The McGraw-Hill Companies announced it was selling its entire education division to Apollo Global Management for $ 2.5 billion. On March 22, 2013, McGraw Hill Education announced it had completed the sale and the proceeds were for $ 2.4 billion in cash. In 2012, McGraw Hill acquired Redbird Learning and in 2013, McGraw Hill acquired ALEKS . In 2014, McGraw Hill Education India partnered with GreyCampus to promote Online Learning Courses among University Grants Commission - National eligibility Test Aspirants. In 2014, McGraw Hill acquired Engrade . On June 30, 2015, McGraw-Hill Education announced that Data Recognition Corporation (DRC) had agreed to acquire "key assets" of

986-627: Was elected President of the Recording Academy Memphis Chapter in 2017. He was elected to the Recording Academy Memphis Chapter Board of Governors in 2016, and became a co-chair of the Producers & Engineers Wing. In 2013, "Complete Audio Mastering: Practical Techniques", authored by Gebre Waddell was published by McGraw-Hill Professional. Waddell created a printed frequency chart in 2010 that displays

1020-565: Was elected as one of the four national officers of the Recording Academy/GRAMMYs, together with Tammy Susan Hurt (chair), Dr. Chelsey Green (vice chair), and Christine Albert (chair emeritus), in the role of Secretary/Treasurer of the Board of Trustees. In February 2023, Waddell, as founder and CEO of Sound Credit , announced a $ 30 million advance facility from the GRAMMY red carpet in Los Angeles, and

1054-656: Was expected to retain McGraw Hill as the corporate name. The merger was called off on May 1, 2020. In 2019, McGraw Hill acquired Core-Plus Mathematics Project . In 2020, McGraw Hill became a distributor for Illustrative Mathematics. In 2021, McGraw Hill acquired Kidaptive . McGraw Hill was sold in 2021 to Platinum Equity for $ 4.5 billion. The McGraw Hill Companies expanded significantly through acquisition, including financial services and broadcasting. Many acquisitions continued with McGraw Hill after their acquisition by Apollo Global Management in 2013. In 1980, McGraw Hill paid

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1088-479: Was hoped by its supporters to inspire similar actions in other states, contributing to a unified approach to copyright and privacy in the digital age. Such a national response would reinforce the importance of safeguarding artists' rights against unauthorized use of their voices and likenesses. Gebre Waddell Gebre Waddell (born November 28, 1981) is an American entrepreneur , author, audio engineer , and software engineer from Memphis , Tennessee. He

1122-460: Was released in 2014 as the first audio plugin simultaneously released across the Plugin Alliance and UAD platforms. Waddell released a multi-sampled software instrument named ReasonRhodes that mimicked the classic Fender Rhodes piano. ReasonRhodes was featured on the cover of Keyboard magazine in 2006, together with a story that covered Waddell's work in developing the instrument. Waddell

1156-530: Was sold in 2021 to Platinum Equity for $ 4.5 billion. McGraw Hill was founded in 1888, when James H. McGraw , co-founder of McGraw Hill, purchased the American Journal of Railway Appliances . He continued to add further publications, eventually establishing The McGraw Publishing Company in 1899. His co-founder, John A. Hill , had also produced several technical and trade publications and in 1902 formed his own business, The Hill Publishing Company. In 1909,

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