6-663: EDGLRD (pronounced " edgelord ") is an American creative and technology company founded in 2023 by filmmaker Harmony Korine . EDGLRD has collaborated with Bladee on his music video for "ONE SECOND" featuring Yung Lean , with The Weeknd for the cover of 032c Issue #45, and with Kim Kardashian for the Skims 2023 swimwear collection. In May 2024, EDGLRD released the film Aggro Dr1ft , directed by Korine and starring Jordi Mollà and Travis Scott . The film has appeared in various venues, theaters, and subsequently in video on demand format via EDGLRD's website. In June 2024, EDGLRD sold
12-556: A limited run of Demon Masks inspired by Aggro Dr1ft for $ 1500 each, along with special edition skate decks and clothing. The EDGLRD skateboarding team is based in Miami, led by skateboarder Sean Pablo . In August 2024, Eric Koston joined EDGLRD. In August 2024, the Reuben Brothers acquired a strategic stake in the company. EDGLRD's film Baby Invasion , a surreal, home invasion thriller, had its world premiere out of competition at
18-663: Is someone, typically on the Internet, who tries to impress or shock by posting exaggerated opinions such as nihilism or extremist views. According to the Merriam-Webster.com Dictionary , the first known usage with this meaning was in 2015. It was added to Webster's in September 2023. Webster gave the following example: We decided to watch It's A Wonderful Life and my dad said, "Every year I wait for Jimmy Stewart to jump off that bridge but he never does it"—merry Xmas from
24-415: The 81st Venice International Film Festival , on August 31, 2024. The company's upcoming films include an anime film “The Trap”, an untitled mo-cap assisted comedy, and the feature debut of acclaimed music video director Matias Vasquez, better known as Stillz. Korine has described EDGLRD’s "post-cinema" works as "blinx", a term he has coined for their unconventional nature. Edgelord An edgelord
30-427: The glow of their computer screen, puffing themselves up with nihilism. An edgelord was a scrawny guy with a LARP -y vibe, possibly wearing a cloak, dreaming of omnipotence. Or a girl with excessive eyeliner and lots of Tumblr posts about self-harm . The disturbing content posted by edgelords was undermined by its predictability... It is frequently associated with the forum site 4chan . The renegade rhetoric of
36-416: The original edgelord. Edgelords were characterised by author and journalist Rachel Monroe in her account of criminal behaviour, Savage Appetites : ...internet cynics lumped the online Nazis together with the serial killer fetishists and the dumbest goths and dismissed them all as edgelords: kids who tried to be scary online. I thought of most of these edgelords as basement-dwellers , pale faces lit by
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