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57-412: In 1905, Tuesday was the day of the week when Life Magazine 's editors, such as J. A. Mitchell reviewed the drawings and writings of their regular contributors. Every Tuesday morning Life's anteroom would be thronged with clever illustrators chatting together sociably as they waited their turns to be ushered into the sanctum of "JAM", and writers waiting similarly for interviews with Thomas L. Masson,

114-581: A campaign to push the U.S. into the war. Gibson drew the Kaiser as a bloody madman, insulting Uncle Sam , sneering at crippled soldiers, and shooting Red Cross nurses. Following Mitchell's death in 1918, Gibson bought the magazine for $ 1 million. A little more than three years after purchasing Life , Gibson quit and turned the property over to publisher Clair Maxwell and treasurer Henry Richter. In 1920, Gibson had selected former Vanity Fair staffer Robert E. Sherwood as editor. A WWI veteran and member of

171-455: A distracted world that does not know which way to turn nor what will happen to it next. A wonderful time for a new voice to make a noise that needs to be heard! In 1936, publisher Henry Luce purchased Life magazine for US$ 92,000 ($ 2.02 million in 2023) because he wanted the name for his company, Time Inc. , to use. Time Inc. sold Life 's subscription list, features, and goodwill to Judge . Convinced that pictures could tell

228-402: A minimum of promotion, these issues sold between 500,000 and 1 million copies at cover prices of up to $ 2. Beginning with an October 1978 issue, Life was published as a monthly, with a new, modified logo. Although it remained a familiar red rectangle with the white type, the new version was larger, the lettering was closer together and the box surrounding it was smaller. Life continued for

285-410: A monthly from 1978, until 2000. Since 2000 Life has transitioned to irregularly publishing "special" issues. Originally published from 1883 to 1936 as a general-interest and humour publication, it featured contributions from many important writers, illustrators and cartoonists of its time including Charles Dana Gibson and Norman Rockwell . Henry Luce purchased the magazine in 1936 and with this

342-457: A quarter of the American population. Life was founded on January 4, 1883, in a New York City artist's studio at 1155 Broadway , as a partnership between John Ames Mitchell and Andrew Miller . Mitchell held a 75% interest in the magazine with the remaining 25% held by Miller. Both men retained their holdings until their deaths. Miller served as secretary-treasurer of the magazine and managed

399-528: A story instead of just illustrating text, Luce launched the new Life on November 23, 1936, with John Shaw Billings and Daniel Longwell as founding editors. The third magazine published by Luce, after Time in 1923 and Fortune in 1930, Life developed as the definitive photo magazine in the U.S., giving as much space and importance to images as to words. The first issue of this version of Life , which sold for ten cents (worth $ 2.2 in 2023), had five pages of Alfred Eisenstaedt's photographs. In planning

456-440: A top hat and monocle, while others wore traditional Turkish, Irish, German, Swedish, Russian, and Chinese garb. There was an Eskimo, an American Indian, even an Uncle Sam. "Much of the success of his books can be attributed to his treatment of the characters, who portray human nature with its goodness and strength and also its follies, but never its baseness.". "As Cox developed his own Brownies, he retained characteristics found in

513-503: A world still friendly." For Life 's final issue in its original format, 80-year-old Edward Sandford Martin was recalled from editorial retirement to compose its obituary. He wrote: That Life should be passing into the hands of new owners and directors is of the liveliest interest to the sole survivor of the little group that saw it born in January 1883 ... As for me, I wish it all good fortune; grace, mercy and peace and usefulness to

570-708: The Algonquin Round Table , Sherwood tried to inject sophisticated humor onto the pages. Life published Ivy League jokes, cartoons, flapper sayings and all-burlesque issues. Beginning in 1920, Life undertook a crusade against Prohibition . It also tapped the humorous writings of Frank Sullivan , Robert Benchley , Dorothy Parker , Franklin Pierce Adams and Corey Ford . Among the illustrators and cartoonists were Ralph Barton , Percy Crosby , Don Herold , Ellison Hoover , H. T. Webster , Art Young and John Held, Jr. Life had 250,000 readers in 1920, but as

627-525: The Fort Peck Dam in Montana , a Works Progress Administration project, photographed by Margaret Bourke-White . The format of Life in 1936 was a success: the text was condensed into captions for 50 pages of photographs. The magazine was printed on heavily coated paper and cost readers only a dime ($ 2.20 in 2023). The magazine's circulation was beyond the company's predictions, going from 380,000 copies of

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684-615: The Jazz Age rolled into the Great Depression , the magazine lost money and subscribers. By the time editor George Eggleston took over, Life had switched from publishing weekly to monthly. Maxwell and Eggleston went to work revamping its editorial style to meet the times, which resulted in improved readership. However, Life had passed its prime and was sliding toward financial ruin. The New Yorker , debuting in February 1925, copied many of

741-529: The United States Army Art Program . Each week during World War II, the magazine brought photographs of the war to Americans; it had photographers from all theaters of war. The magazine was imitated in enemy propaganda using contrasting images of Life and Death . In August 1942, writing about labor and racial unrest in Detroit , Life warned that "the morale situation is perhaps the worst in

798-607: The 1967 National Magazine Award , chosen by the Columbia University Graduate School of Journalism . Despite the industry's accolades and its coverage of the U.S. mission to the Moon in 1969, the magazine continued to lose circulation. Time Inc. announced in January 1971 its decision to reduce circulation from 8.5 million to 7 million, in an effort to offset shrinking advertising revenues. The following year, Life cut its circulation further, to 5.5 million beginning with

855-458: The Dutch Treat Club, with Masson as President. The eleven founders included four writers, four illustrators, two editors and a publisher, among them: Steven Dohanos, illustrator, Saturday Evening Post 1940-50 Life (magazine) Life is an American magazine originally launched in 1883 as a weekly publication. In 1972 it transitioned to publishing "special" issues before running as

912-506: The February 1881 issue of Wide Awake magazine were the creatures printed in their final form. In 1883, Brownie stories appeared in St. Nicholas Magazine and as their popularity rose, they were covered in publications such as the Ladies' Home Journal . Cox's Brownies were little men who had mischievous adventures together. Each Brownie had a distinctive physical appearance: Cholly Boutonnière wore

969-484: The January 14, 1972 issue. Life was reportedly not losing money, but its costs were rising faster than its profits. Life lost credibility with many readers when it supported author Clifford Irving , whose fraudulent autobiography of Howard Hughes was revealed as a hoax in January 1972. The magazine had purchased serialization rights to Irving's manuscript. Industry figures showed that some 96% of Life' s circulation went to mail subscribers, with only 4% coming from

1026-454: The U.S. ... It is time for the rest of the country to sit up and take notice. For Detroit can either blow up Hitler or it can blow up the U.S." Mayor Edward Jeffries was outraged: "I'll match Detroit's patriotism against any other city's in the country. The whole story in Life is scurrilous ... I'd just call it a yellow magazine and let it go at that." The article was considered so dangerous to

1083-411: The U.S. entered World War II in 1941, Life covered the war closely. By 1944, of the 40 Time and Life war correspondents, seven were women: Americans Mary Welsh Hemingway , Margaret Bourke-White , Lael Tucker, Peggy Durdin, Shelley Smith Mydans , Annalee Jacoby, and Jacqueline Saix, an Englishwoman. (Saix's name is often omitted from the list, but she and Welsh are the only women listed as part of

1140-558: The best offer. Beginning in 1953, a Spanish-language edition was published, titled Life en español. It had a circulation of over 300,000 in Latin America. For his 1955 Museum of Modern Art traveling exhibition The Family of Man , which was to be seen by nine million visitors worldwide, curator Edward Steichen relied heavily on photographs from Life; 111 of the 503 pictures shown, constituting more than 20% as counted by Abigail Solomon-Godeau . His assistant Wayne Miller entered

1197-542: The brownies of folklore, but he made notable changes. Whereas the Scottish brownie is usually a solitary being who remains in one household performing his domestic chores or field work, Cox's Brownies are gregarious, always banding together and moving from place for their frolics and deeds of kindness." "The legendary brownie of Scotland ... in Cox's words, was 'good natured and harmless, never injuring anyone or doing any damage, and it

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1254-420: The business side of the operation. Mitchell, a 37-year-old illustrator who used a $ 10,000 inheritance to invest in the weekly magazine, served as its publisher. He also created the first Life name-plate with cupids as mascots and later on, drew its masthead of a knight leveling his lance at the posterior of a fleeing devil. Then he took advantage of a new printing process using zinc-coated plates, which improved

1311-463: The captions that the photos were fuzzy because Capa's hands were shaking. He denied it, claiming that the darkroom had ruined his negatives. Later he poked fun at Life by titling his war memoir Slightly Out of Focus (1947). In 1954, Capa was killed after stepping on a land mine , while working for the magazine covering the First Indochina War . Life photographer Bob Landry also went in with

1368-414: The casual cheerfulness that is drifting about in an unfriendly world...We shall have something to say about religion, about politics, fashion, society, literature, the stage, the stock exchange, and the police station, and we will speak out what is in our mind as fairly, as truthfully, and as decently as we know how. The magazine was a success and soon attracted the industry's leading contributors, of which

1425-486: The country. Life in the 1950s earned a measure of respect by commissioning work from top authors. After Life 's publication in 1952 of Ernest Hemingway 's The Old Man and the Sea , the magazine contracted with the author for a 4,000-word piece on bullfighting. Hemingway sent the editors a 10,000-word article, following his last visit to Spain in 1959 to cover a series of contests between two top matadors . The article

1482-599: The election. Dewey was expected to win the election, and this mistake was also made by the Chicago Tribune . On May 10, 1950, the council of ministers in Cairo banned Life from Egypt forever. All issues on sale were confiscated. No reason was given, but Egyptian officials expressed indignation over the April 10, 1950 story about King Farouk of Egypt, entitled the "Problem King of Egypt". The government considered it insulting to

1539-564: The features and styles of Life ; it recruited staff from its editorial and art departments. Another blow to Life 's circulation came from raunchy humor periodicals such as Ballyhoo and Hooey , which ran what can be termed " outhouse " gags. In 1933, Esquire joined Life 's competitors. In its final years, Life struggled to make a profit. Announcing the end of Life , Maxwell stated: "We cannot claim, like Mr. Gene Tunney , that we resigned our championship undefeated in our prime. But at least we hope to retire gracefully from

1596-494: The first issue to more than one million a week four months later. It soon challenged The Saturday Evening Post , then the largest-circulation weekly in the country. The magazine's success stimulated many imitators, such as Look , which was founded a year later in 1937 and ran until 1971. Luce moved Life into its own building at 19 West 31st Street, a Beaux-Arts building constructed in 1894. Later Life moved its editorial offices to 9 Rockefeller Plaza . A co-founder of

1653-454: The first wave at D-Day, "but all of Landry's film was lost, and his shoes to boot." In a notable mistake, in its final edition just before the 1948 U.S. presidential election , the magazine printed a large photo showing U.S. presidential candidate Thomas E. Dewey and his staff riding across San Francisco , California harbor entitled "Our Next President Rides by Ferryboat over San Francisco Bay ". Incumbent President Harry S. Truman won

1710-452: The gestures of the proud; to see strange things—machines, armies, multitudes, shadows in the jungle and on the moon; to see man's work—his paintings, towers and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to; the women that men love and many children; to see and take pleasure in seeing; to see and be amazed; to see and be instructed... Luce's first issue cover depicted

1767-461: The history of the Russian Revolution. As the 1950s drew to a close and television became more popular, the magazine was losing readers. In May 1959 it announced plans to reduce its regular news-stand price from 25 cents a copy to 20. With the increase in television sales and viewership, interest in news magazines was waning. Life had to try to create a new form. In the 1960s, the magazine

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1824-437: The literary editor. Since many of these contributors lived in the suburbs, it was natural that, being in town for the day, they should feel like having a good time in each other's company. And so the "gang" got the habit of lunching somewhere together, each paying for his own meal. Life contributors brought friends who had no connection with that magazine. Numbers grew till one Tuesday the bunch organized themselves officially as

1881-410: The magazine's archive in late 1953 and spent an estimated nine months there. He searched through 3.5 million images, most in the form of original negatives (only in the last years of the war did the picture department start to print contact sheets of all assignments) and submitted to Steichen for selection many that had not been published in the magazine. In November 1954, the actress Dorothy Dandridge

1938-526: The magazine's team in a Times 's publisher's letter, dated May 8, 1944.) Life backed the war effort each week. In July 1942, Life launched its first art contest for soldiers and drew more than 1,500 entries, submitted by all ranks. Judges sorted out the best and awarded $ 1,000 in prizes. Life picked 16 for reproduction in the magazine. The National Gallery in Washington, D.C. agreed to put 117 entries on exhibition that summer. Life , also supported

1995-555: The military's efforts to use artists to document the war. When Congress forbade the armed forces from using government money to fund artists in the field, Life privatized the programs, hiring many of the artists being let go by the Department of War (which would later become the Department of Defense ). On December 7, 1960, Life managers later donated many of the works by such artists to the Department of War and its art programs, such as

2052-489: The more profitable newsstand sales. Gary Valk was publisher when, on December 8, 1972, the magazine announced it would cease publication by the end of the year and lay off hundreds of staff. The weekly Life magazine published its last issue on December 29, 1972. From 1972 to 1978, Time Inc. published ten Life Special Reports on such themes as "The Spirit of Israel", "Remarkable American Women" and "The Year in Pictures". With

2109-604: The most important was Charles Dana Gibson . Three years after the magazine was founded, the Massachusetts native first sold Life a drawing for $ 4: a dog outside his kennel howling at the Moon. Encouraged by a publisher, also an artist, Gibson was joined at Life by illustrators Palmer Cox , creator of the Brownie , A. B. Frost , Oliver Herford , and E. W. Kemble . Life ' s literary roster included John Kendrick Bangs , James Whitcomb Riley , and Brander Matthews . Mitchell

2166-403: The mural of life-size leathermen in the bar, which had been painted by Chuck Arnett in 1962. The article described San Francisco as "The Gay Capital of America" and inspired many gay leathermen to move there. On March 25, 1966, Life featured the drug LSD as its cover story. The drug had attracted attention among the counterculture and was not yet criminalized. In March 1967, Life won

2223-425: The mushrooms, which were used in traditional religious rituals. Life ' s motto became "To see Life; to see the world." The magazine produced many popular science serials, such as The World We Live In and The Epic of Man in the early 1950s. The magazine continued to showcase the work of notable illustrators, such as Alton S. Tobey , whose contributions included the cover for a 1958 series of articles on

2280-410: The new Life magazine, Longwell served as managing editor from 1944 to 1946 and chairman of the board of editors until his retirement in 1954. He was credited for publishing Winston Churchill 's The Second World War and Ernest Hemingway 's The Old Man and the Sea . Luce also selected Edward Kramer Thompson , a stringer for Time , as assistant picture editor in 1937. From 1949 to 1961 he

2337-468: The next 22 years as general-interest, news features magazine. In 1986, it marked its 50th anniversary under the Time Inc. umbrella with a special issue showing every Life cover starting from 1936, which included the issues published during the six-year hiatus in the 1970s. The circulation in this era hovered around 1.5 million. The cover price in 1986 was $ 2.50 (equivalent to $ 6.95 in 2023). The publisher

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2394-522: The people," he said. A June 1964 Paul Welch Life article, "Homosexuality In America", was the first time a national mainstream publication reported on gay issues. Life 's photographer was referred to the gay leather bar in San Francisco called the Tool Box for the article by Hal Call , who had long worked to dispel the myth that all gay men were effeminate. The article opened with a two-page spread of

2451-950: The popularity of Cox's Brownies , one of the first popular handheld cameras was named after them, the Eastman Kodak Brownie camera . He was born in Granby, Quebec , the son of Michael and Sarah (Miller) Cox, and became a carpenter and car builder. He moved to San Francisco via Panama as a railroad contractor, and he lived in there from 1863 to 1875. In 1874, he began to formally study drawing and contribute illustrated stories to such publications as Golden Era and Alta California . After 1875, Cox lived in New York (Pine View House, East Quogue , Long Island ). During this time he regularly contributed editorial cartoons to Oscar Hammerstein 's United States Tobacco Journal . The earliest publication of Brownie characters took place in 1879, but not until

2508-502: The publication was relaunched, becoming the first all-photographic American news magazine. Its role in the history of photojournalism is considered one of its most important contributions to the world of publishing. From 1936 to the 1960s, Life was a wide-ranging general-interest magazine known for its photojournalism . During this period it was one of the most popular magazines in the United States, its circulation regularly reaching

2565-683: The reproduction of his illustrations and artwork. This edge helped because Life faced stiff competition from the best-selling humor magazines Judge and Puck , which were already established and successful. Edward Sandford Martin was brought on as Life ' s first literary editor; the recent Harvard University graduate was a founder of the Harvard Lampoon . The motto of the first issue of Life was: "While there's Life, there's hope." The new magazine set forth its principles and policies to its readers: We wish to have some fun in this paper...We shall try to domesticate as much as possible of

2622-404: The scarlet woman because of my rather puritanical upbringing and beliefs. I couldn't just have a romance. It had to be a marriage." In the 1960s, the magazine printed photographs by Gordon Parks . "The camera is my weapon against the things I dislike about the universe and how I show the beautiful things about the universe," Parks recalled in 2000. "I didn't care about Life magazine. I cared about

2679-522: The screen star. "I'm not a 'sex queen' or a 'sex symbol,' " Taylor said. "I don't think I want to be one. Sex symbol kind of suggests bathrooms in hotels or something. I do know I'm a movie star and I like being a woman, and I think sex is absolutely gorgeous. But as far as a sex goddess, I don't worry myself that way... Richard is a very sexy man. He's got that sort of jungle essence that one can sense... When we look at each other, it's like our eyes have fingers and they grab ahold.... I think I ended up being

2736-625: The war effort that it was censored from copies of the magazine sold outside North America. The magazine hired war photographer Robert Capa in July 1943 to cover the Sicilian and Italian campaigns. A veteran of Collier's magazine, Capa accompanied the first wave of the D-Day invasion in Normandy, France , on June 6, 1944, and returned with only a handful of images, many of them out of focus. The magazine wrote in

2793-400: The weekly news magazine, Luce circulated a confidential prospectus within Time Inc. in 1936, which described his vision for the new Life magazine, and what he viewed as its unique purpose. Life magazine was to be the first publication, with a focus on photographs, that enabled the American public, To see life; to see the world; to eyewitness great events; to watch the faces of the poor and

2850-415: Was Charles Whittingham; the editor was Philip Kunhardt. Palmer Cox Palmer Cox (April 28, 1840 – July 24, 1924) was a Canadian illustrator and author, best known for The Brownies , his series of humorous verse books and comic strips about the mischievous but kindhearted fairy-like sprites . The cartoons were published in several books, such as The Brownies, Their Book (1887). Due to

2907-758: Was accused of anti-Semitism at a time of high rates of immigration to New York of Eastern European Jews . When the magazine blamed the theatrical team of Klaw & Erlanger for Chicago 's Iroquois Theater Fire in 1903, many people complained. Life 's drama critic, James Stetson Metcalfe , was barred from the 47 Manhattan theatres controlled by the Theatrical Syndicate . Life published caricatures of Jews with large noses. Several individuals would publish their first major works in Life . In 1908 Robert Ripley published his first cartoon in Life , 20 years before his Believe It or Not! fame. Norman Rockwell 's first cover for Life magazine, Tain't You ,

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2964-520: Was filled with color photos of movie stars, President John F. Kennedy and his family, the war in Vietnam , and the Apollo program . Typical of the magazine's editorial focus was a long 1964 feature on actress Elizabeth Taylor and her relationship with actor Richard Burton . Journalist Richard Meryman traveled with Taylor to New York , California , and Paris . Life ran a 6,000-word first-person article on

3021-453: Was published May 10, 1917. His paintings were featured on Life 's cover 28 times between 1917 and 1924. Rea Irvin , the first art director of The New Yorker and creator of the character " Eustace Tilley ", began his career by drawing covers for Life . This version of Life took sides in politics and international affairs, and published pro-American editorials. After Germany attacked Belgium in 1914, Mitchell and Gibson undertook

3078-500: Was republished in 1985 as the novella, The Dangerous Summer . In February 1953, just a few weeks after leaving office, President Harry S. Truman announced that Life magazine would handle all rights to his memoirs. Truman said it was his belief that by 1954 he would be able to speak more fully on subjects pertaining to the role his administration played in world affairs. Truman observed that Life editors had presented other memoirs with great dignity; he added that Life had also made

3135-513: Was the first African-American woman to be featured on the cover of the magazine. In 1957, R. Gordon Wasson , a vice president at J. P. Morgan , published an article in Life extolling the virtues of magic mushrooms . This prompted Albert Hofmann to isolate psilocybin in 1958 for distribution by Sandoz alongside LSD in the U.S., further raising interest in LSD in the mass media. Following Wasson's report, Timothy Leary visited Mexico to try out

3192-441: Was the managing editor, and served as editor-in-chief for nearly a decade, until his retirement in 1970. His influence was significant during the magazine's heyday, which was roughly from 1936 until the mid-1960s. Thompson was known for the free rein he gave his editors, particularly a "trio of formidable and colorful women: Sally Kirkland , fashion editor; Mary Letherbee, movie editor; and Mary Hamman , modern living editor." When

3249-453: Was thought a very fortunate thing to have a Brownie about the house. No one could see the Brownie, only those gifted with second sight...Cox believed that brownies were so named because of their brown hair and weather-beaten countenances." Cox died at his 17-room dream home named Brownie Castle at Granby, Quebec, July 24, 1924. His headstone has a Brownie figure and the inscription: In creating

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