Merchandising is any practice which contributes to the sale of products (" merch " colloquially) to a retail consumer . At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.
45-405: Dropship or drop ship may refer to: Drop shipping , a retailing practice of sending items from a manufacturer directly to a customer Dropship (science fiction) , a military landing craft in science fiction Dropship (software) , a program to copy files from Dropbox accounts using their hashes Dropship: United Peace Force , a video game for
90-454: A fulfillment house , which then ships the goods directly to the customer. The seller is responsible for marketing and selling the product, but has limited control over product quality, storage, inventory management, or shipping. By doing this, it eliminates the costs of maintaining warehouses – or even a storefront – purchasing and storing inventory, and employing necessary staff for such functions. As in any other form of retail,
135-407: A fulfillment house . The ultimate order fulfiller might also include a customised packing slip , including details such as the retailer's company name, logo, and contact information. Sellers on online auction sites such as eBay also use drop shipping as way of distributing products without stocking the items sold. A seller will list an item as new, and have purchased items shipped directly from
180-441: A partnership with Chinese suppliers, drop shippers can offer a wide range of products without the need to invest in inventory. In addition, China has extensive access to global markets which enables to drop shippers to continually expand their investments . China provides a well-established shipping and logistics infrastructure in place, enables efficient and cost-effective transportation of goods to customers worldwide, providing
225-681: A completely unrelated item can sell that item. An example is Harley-Davidson branded clothing. Idol goods or idol merchandise are various types of merchandise related to celebrities ("idols"). Consumption of idol goods is a significant part of the idol fandom. Such goods create and reinforce a more physical connection between fans and celebrities. Examples of common idol goods include stationery items, compact discs , photo albums , calendars, telephone cards, T-shirts (see also concert T-shirt ), key chains, lapel pins, and various other goods. Virtual idols can be considered an idol good themselves as they can be bought and sold. An idol can have
270-507: A component of internet -based work-at-home schemes posted on social networking services . Scam artists will promote drop-shipping as a work-at-home scheme, in which victims will be sold a list of businesses from which drop shipment orders can be placed. These businesses may not be wholesalers, but other businesses or individuals acting as middlemen between retailers and wholesalers, with no product of their own to sell. These middlemen often charge prices that leave little profit margin for
315-903: A crucial component for the success of the drop shipping model, as timely and reliable shipping is a key factor in customer satisfaction . China's relation with the drop shipping business model is already well established with e-commerce platforms such as Alibaba and AliExpress which have facilitated the growth of drop shipping by supplying in a high demand marketplace for suppliers and drop shippers to connect. Subsequently with these platforms continually expanding, China has experienced exponential economic growth , leading to increased disposable income for its citizens. Moreover, internet penetration and smartphone adoption have also increased quite drastically. The combination of these factors have manifested an extensive domestic platform for e-commerce, supplying greater opportunities for drops shipping businesses to expand. The Chinese government has established
360-401: A larger portion of companies' annual budgets, its appearance in the hands of unintended recipients increases. However, this has been found to generate a positive outcome for companies without any additional effort after producing the merchandise because of the concept of silent persuasion . The concept theorizes that even without the acknowledgement of the brand being promoted on the merchandise,
405-424: A number of organizations that supply merchandising services to support retail outlets with general stock replenishment and merchandising support in new stores. By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store. While stocking shelves and building displays is often done when the product is delivered, it is increasingly a separate activity from delivering
450-421: A website. Drop shipping retailers are not required to disclose the practice, nor, as with any other retailer, the wholesale source of the products they offer. This can be achieved by "blind shipping" (shipping merchandise without a return address corresponding to the seller), " private label shipping" (having merchandise shipped from the wholesaler with a return address customised to the retailer), or utilising
495-535: Is also promoted). Mother's Day and Father's Day are next, with graduation gifts (typically small consumer electronics like digital cameras ) often being marketed as "dads and grads" in June (though most college semesters end in May; the grads portion usually refers to high school graduation, which occurs one to two weeks after Father's Day in many U.S. states). Summer merchandise is next, including patriotic-themed products with
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#1732876103695540-479: Is common especially with the science fiction and horror genres . Occasionally, shows which were intended more for children find a following among adults (for example, Gundam model kits ). An early example of this phenomenon was the cartoon character Little Lulu, who became licensed to products for adults, such as Kleenex facial tissue. Sometimes a brand of non-media products can achieve enough recognition and respect that simply putting its name or images on
585-419: Is different from Wikidata All article disambiguation pages All disambiguation pages Drop shipping Drop shipping is a form of retail business in which the seller accepts customer orders without keeping stock on hand. Instead, in a form of supply chain management , the seller transfers the orders and their shipment details either to the manufacturer, a wholesaler , another retailer, or
630-612: Is especially prevalent in is clothing or fashion retail in which potential sizing issues can be a large factor in a customer refraining from purchasing an item online. Moreover, accurately portraying the texture and quality of a product in all areas of retail, not limited to fashion, remains a challenge in the field of online merchandising as the lack thereof has been proven to result in more indecision for consumers. Because of this, many companies look for ways to improve their online shopping options to make browsing merchandise as similar to an in-store experience as possible while keeping up with
675-539: Is important as the markup from the wholesale price is the dropshipper's profit margin. Dropshippers do not physically handle their products thus, shipping and handling fees can vary depending on supplier and customer location. Suppliers may charge a flat rate or percentage of sales price impacting profit margins of the dropshipper. Furthermore, in order to attract customers, dropshippers invest in marketing and advertising campaigns such as social media ads, influencer partnerships and search engine optimization . With
720-566: Is on final closeout and overstock of school supplies is marked-down some as well, and Halloween (and often even more of the Christmas) merchandise is appearing. As the Halloween decorations and costumes dwindle in October, Christmas is already being pushed on consumers, and by the day after Halloween retailers are going full-force with advertising, even though the "official" season does not start until
765-639: Is that customers who receive a drop-shipped package may realise that they overpaid for the item, return the item to the seller, then reorder the identical item directly from the manufacturer. The cost of processing the return and the loss of the unsalable returned product can result in significant losses to the drop shipper. Merchandising In retail commerce, visual display merchandising means merchandise sales using product design , selection, packaging , pricing , and display that stimulates consumers to spend more. This includes disciplines and discounting , physical presentation of products and displays, and
810-531: The Patent Office in London, making Peter the oldest licensed fictional character. Erica Wagner of The Times states, "Beatrix Potter was the first to recognise that content—as we now call the stuff that makes up a book or a film—was only the beginning. In 1903, Peter hopped outside his pages to become a patented soft toy, which gave him the distinction of being not only Mr. McGregor‘s mortal enemy, but also becoming
855-473: The supply chain , merchandising is the practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays. While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that provides the products to the retail store. In the United Kingdom, there are
900-653: The American flag, placed on the market by Memorial Day in preparation for Independence Day (with Flag Day in between). By July, back-to-school is on the shelves and autumn merchandise is already arriving, and at some arts and crafts stores, Christmas decorations . (Often, a Christmas in July celebration is held around this time.) The back-to-school market is promoted heavily in August, when there are no holidays to promote. By September, particularly after Labor Day , summer merchandise
945-509: The PlayStation 2 Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with the title Dropship . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Dropship&oldid=1215149870 " Category : Disambiguation pages Hidden categories: Short description
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#1732876103695990-546: The United States the basic retail cycle begins in early January with merchandise for Valentine's Day , which is not until mid-February. Presidents' Day sales are held shortly thereafter. Following this, Easter is the major holiday, while springtime clothing and garden-related merchandise is already arriving at stores, often as early as mid-winter (toward the beginning of this section, St. Patrick's Day merchandise, including green items and products pertaining to Irish culture,
1035-414: The beverage and baked goods industries, their merchandisers are often the single largest employee group within the company. For nationwide branded goods manufacturers such as The Coca-Cola Company and PepsiCo , their respective merchandiser work forces number in the thousands. This concept can be linked to marketing channels which bring products from the possession of the producer into the possession of
1080-466: The consumer. In recent decades, these methods utilized by companies to provide merchandise have expanded from in-person only, to online-only for some stores during the COVID-19 pandemic , to a mixture of both, sometimes referred to as omnichannel retailing . The combination of both options for consumers provides a favorable encounter with retailers that makes them more likely to purchase products and return to
1125-485: The day after Thanksgiving . Christmas clearance sales begin even before Christmas at many retailers, though others begin on the day after Christmas and continue on at least until New Year's Day but sometimes as far out as February. The trend of stocking stores with merchandise many weeks prior to the actual event targeted and the period of consumption can be described by the term advance selling. Although it may seem disadvantageous for sellers, advance selling can have
1170-420: The decisions about which products should be presented to which customers at what time. Often in a retail setting, creatively tying in related products or accessories is a great way to entice consumers to purchase more. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. Codified discounting solves pricing problems including markups and markdowns. It helps to find
1215-482: The ever growing relevancy of drop shipping, this business model has become increasingly popular with the rise of e-commerce platforms and the ease of global trade , from China especially. China is globally recognised as a manufacturing powerhouse , producing a vast array of products at competitive prices. This has made it a promising source for drop shippers whose interests require cost-effective and diverse products to sell in their online stores. Through establishing
1260-436: The first licensed character". Merchandising for children is most prominently seen in connection with films and videogames , usually those in current release and with television shows oriented towards children. Merchandising, especially in connection with child-oriented films, TV shows and literature, often consists of toys made in the likeness of the show or book's characters (action figures) or items which they use. This
1305-405: The growing online market. In marketing , one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than
1350-464: The individual utilizing it is affected in their future actions as a consumer. Furthermore, a 2019 study found that the tactile usage of the products produced a greater response in consumers than a solely visual interaction with a product such as posters. This study concluded that considering allotting a greater sum of money to smaller pieces of merchandising that promote a brand would benefit newer companies that have yet to become quickly recognizable. In
1395-468: The item shipped to the customer. Sellers who use this method can be suspended from eBay. Products may be listed by a drop shipping retailer as available but actually be back-ordered either with the wholesaler or the item's manufacturer. Such potential delays in order fulfilment are not always known, or even when known disclosed, by a seller. They also can be extended, beyond the control of the seller. Likewise order fulfilment and shipping delays are beyond
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1440-628: The net price of an item after single or multiple trade discounts and can calculate a single discount rate that is equivalent to a series of multiple discounts. Further, it helps to calculate the amount of cash discount for which a payment qualifies. The annual cycle of merchandising differs between countries and even within them, particularly relating to cultural customs like holidays, and seasonal issues like climate and local sporting and recreation. Events such as Chinese festivals and Japanese festivals are incorporated in an annual cycle of shop decorations and merchandise promotion. As just one example, in
1485-671: The opposite effect. For example, this practice works to counteract a lack of abundant capacity in stores during prime seasons and a lack of value in premature products. Merchandising also varies within retail chains , where stores in places like Buffalo might carry snow blowers , while stores in Florida and southern California might instead carry beach clothing and barbecue grills all year. Coastal-area stores might carry water skiing equipment, while ones near mountain ranges would likely have snow skiing and snowboarding gear if there are ski areas nearby. As promotional merchandise acquires
1530-489: The original show, even lasting decades after the show has largely disappeared from popularity. In other cases, large amounts of merchandise can be generated from a pitifully small amount of source material ( Mashimaro ). The most common adult-oriented merchandising is that related to professional sports teams (and their players). A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This
1575-450: The product. In grocery stores, for example, almost all products delivered directly to the store from a manufacturer or wholesaler will be stocked by the manufacturer's/wholesaler's employee who is a full-time merchandiser. Product categories where this is common are Beverage (all types, alcoholic and non-alcoholic), packaged baked goods (bread and pastries), magazines and books, and health and beauty products. For major food manufacturers in
1620-481: The products directly to the customer using packaging from Amazon. A drop shipping business to consumer model does not require a brick and mortar store. It may be eliminated entirely, or combined with a drop shipped order fulfillment business model. A physical retailer may keep potential drop shipped items on display, provide details on mail order items via a catalogue, or maintain a website with information available only online . A virtual retailer only has
1665-417: The quality of the products sold and an increased risk of shipping delays or supply chain issues. Amazon , the online shopping giant, found early success in a dropshipping business model where they could offer over a million different books to consumers while only keeping approximately 2000 in stock of the more popular titles. Publishers and wholesalers would receive forwarded orders from Amazon and would ship
1710-494: The same item with no such image. For the owners of the IP ( intellectual property ) in question, merchandising is a very popular source of revenue, due to the low cost of letting a third party manufacture the merchandise, while the IP owners collect the merchandising (royalty) fees. In 1903, a year after publishing The Tale of Peter Rabbit , English author Beatrix Potter created the first Peter Rabbit soft toy and registered him at
1755-404: The seller again at a future date. However, these strategies can be difficult for sellers to maintain as it can require many more physical and technical resources that may not be currently available to them. A challenge that online retailers face in comparison to the traditional in-store shopping experience is the sensory exploration that isn't available to consumers through a screen. An area this
1800-462: The seller makes profit on the difference between an item's wholesale and retail price, less any pertinent selling, merchant, or shipping fees accruing against them. Dropshipping has become a popular business model as it requires minimal initial investment and overhead costs. A dropshipping operation can be managed from any location with an internet connection. However, dropshipping also has its drawbacks, including lower profit margins, less control over
1845-500: The seller's control, yet can reflect badly on the purchaser's ultimate satisfaction with their transaction. This puts a premium on timely and accurate information provision by the seller on both sides of the purchase, both before and after it is made. The economics of dropshipping can be complex and depends on a number of different factors such as cost of goods, handling and shipping fees, marketing and advertising expenses, profit margins and scale or efficiency . Cost of goods
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1890-523: The significance of e-commerce and cross-border trade for the country's economic development. Subsequently, the Chinese Government have instilled policies , initiatives and regulations to aid and promote the market platform of e-commerce. A distinct example can be identified when the government established special economic zones and implemented tax incentives to encourage e-commerce and export-specific industries . Drop shipping has also been
1935-778: The victim and require a regular fee for use of their services. In 2019, the Gimlet Media podcast Reply All investigated the drop-shipping phenomenon, exploring the way drop shippers microtarget their client, but also found that micro-shipping itself is a rather dubious industry in that, despite the promises of some of the most well-known drop-shipping proponents, few drop shippers actually make any profits. In 2016, Buzzfeed News published an article exposing unscrupulous drop-shippers in China, describing how customers were receiving products that were not as those were advertised, or not receiving any products at all. One effect of drop-shipping scams
1980-439: The wholesaler to the customer. The seller's profit is the difference between the selling and the wholesale prices, minus any pertinent selling, merchant , or shipping fees accruing to them. However, some of the drop shipping methods used by sellers are not allowed under the eBay terms of service . This includes drop shipping methods in which a seller fulfills an order by purchasing the item from another online marketplace and having
2025-527: Was first seen with the Peter Rabbit soft toy in 1903, with the Smithsonian magazine stating Beatrix Potter "created a system that continues to benefit all licensed characters, from Mickey Mouse to Harry Potter ." However, sometimes it can be the other way around, with the show written to include the toys, as advertising for the merchandise. Sometimes merchandising from a television show can grow far beyond
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