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91-485: Herschel " Guy " Beahm IV (born March 10, 1982), better known as Dr Disrespect or The Doc , is an American live streamer . He became known for playing battle royale games such as Call of Duty: Black Ops 4 , H1Z1 , and PUBG: Battlegrounds on Twitch and YouTube . While streaming, he takes a bombastic persona. He has invested in game studios, including founding the Midnight Society. In June 2020, Beahm

182-543: A G Fuel commercial in February 2020, which was portrayed as a special feud . In August, Beahm announced that he was writing a personal memoir called Violence. Speed. Momentum. about Dr Disrespect's origins . The book, fictitiously ghostwritten by "Nigel P. Farnsworth III", was published by Gallery Books , an imprint of Simon & Schuster , on March 30, 2021. A fan of the San Francisco 49ers , Beahm collaborated with

273-478: A minor , with former Twitch director of strategic partnerships Cody Conners tweeting on June 21 that he "got caught sexting a minor in the then existing Twitch whispers product" in 2017. He claimed that Beahm was "trying to meet up with her at TwitchCon ". Beahm initially denied the allegations, stating that he did "nothing illegal, no wrongdoing was found, and I was paid". On a livestream of Elden Ring , he considered leaving his business ventures, saying that he

364-566: A 12-week release due to low sales. On 7 January 2011, Mountain Dew posted on their Facebook that Pitch Black would return to the shelves in May 2011, also stating that this may be the start of many re-releases of old favorites. The company promoted Pitch Black's return heavily with giveaways and contests. About a month before the planned release date, a photo was posted on a Mountain Dew worker's Pongr, which showed Pitch Black and 2008's Supernova. Two weeks before

455-467: A 6.6% share of the carbonated soft drinks market in the U.S. Its competition includes the Coca-Cola Company 's Mello Yello and Surge , and Keurig Dr Pepper 's Sun Drop ; Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. in 2010. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Soft drinks were sold regionally in the 1930s, and

546-423: A YouTube channel that have been overseen by PepsiCo since 2007. The initiative originated in 2013 and will continue through the year. Mountain Dew's Green Label promotion originated in 2007, when a line of limited edition aluminum bottles was put into production, featuring artwork from a range of tattoo artists and other artists. This initial series marked the first use of the term Green Label Art to describe

637-584: A bombastic and body-armored "champion". He had purchased the character's signature wig, mustache, and glasses from a costume shop. The video's success led to Beahm becoming a partnered creator with Machinima , which was then a prominent gaming network on YouTube. In February 2011, Beahm announced that he was taking a hiatus to be hired, on March 16, as the community manager of Sledgehammer Games . At Sledgehammer, he expanded his role to include level designing for Call of Duty: Advanced Warfare in 2014. He joined Justin.tv (which later became Twitch ) while he

728-558: A computer-generated mash-up of three things that the public generally finds to be cute or harmless; a Pug puppy (the head), a monkey (the body and tail), and a dancing baby (the hips and legs). The puppy monkey baby dances with three men who are presumably watching the Super Bowl, offering them Mountain Dew Kickstart, which is similarly described as being a combination of three things (Mountain Dew, juice, and caffeine). The media response to

819-615: A continuation of the DEWmocracy campaign – referred to as "DEWmocracy 2"  – which launched in July 2009. A marked difference between DEWmocracy 2 and its predecessor was the wider range of online voting methods, expanding beyond the DEWmocracy website to include Facebook , Twitter , YouTube , and the "Dew Labs Community" – a private, online forum for the "most passionate Dew fans." In July 2009, Dew Labs sampling trucks distributed product samples of seven potential flavor variations. At

910-513: A limited-run production of Mountain Dew Throwback, a variation consisting of sugar in place of high-fructose corn syrup. Mountain Dew Throwback subsequently was re-released for brief periods (generally 8–12 weeks at a time), including a second wave from December 2009 to February 2010 and a third wave in the summer and fall of 2010. A fourth eight-week production run began in March 2011, before becoming

1001-411: A living off of their content. Other sites like Twitch increased this popularity by offering innovations such as video clippings and pay-for-play . Due to the potential for high earnings from multiple income streams (e.g., ad revenue sharing, endorsements/partnerships, subscriptions), streaming has become a much-yearned-for career option. Let's Players have been the most popular streamers by far since

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1092-610: A month before the planned release date. Later that same month, it was announced through the Facebook page that Game Fuel would be arriving to the public in mid-October, though it would vary by market. These flavors began appearing from the first week of October and were also discontinued after 12 weeks of being on shelves. Game Fuel returned in October 2012 to promote Halo 4 , in the original citrus-cherry flavor. In August 2013, Mountain Dew announced that Game Fuel would be returning to stores in

1183-480: A mustache he has nicknamed "The Poisonous Ethiopian Caterpillar". Members of his family, if they make an appearance during a livestream, are also occasionally mentioned as part of the Dr Disrespect persona, with his wife portraying "Mrs. Assassin" and their daughter as "Baby Assassin" or "Baby Disrespect". In October 2020, Beahm worked with Hi-Rez Studios to design a custom map and a Dr Disrespect character skin for

1274-491: A niche by streaming video gamers performing or showing sexual content including pornographic games. In South Korea , a streamer is called a "broadcast jockey". Broadcast jockeys have become popular over the years in Korea thanks in part to many of them being more relatable to viewers than some celebrities and becoming famous enough to appear on TV shows. While it is common for broadcast jockeys to become national stars, there has been

1365-518: A permanent addition to the Mountain Dew flavor line-up, until being discontinued again during the COVID-19 pandemic . A 12 US fl oz (355 mL) can of Mountain Dew contains 54 mg of caffeine (equivalent to 152 mg/L). An urban legend about Mountain Dew ingredients is that dye Yellow #5 (tartrazine) lowers sperm count. Tartrazine has never been scientifically linked to any of

1456-604: A public restroom (he re-entered the restroom on two occasions, with filming still going on) at the venue in violation of Twitch's privacy rules. E3 organizer Entertainment Software Association revoked Dr Disrespect's E3 pass, banning him from the event. Twitch reinstated his channel on June 25. Beahm signed a multi-year deal with Twitch in March 2020. On June 26, his account was indefinitely banned from Twitch for violating their Community Guidelines. That same day, Discord removed Dr Disrespect from their partnership program, citing violations of their Code of Conduct. He tweeted that he

1547-568: A recent rise in the number of famous Korean idols and celebrities becoming broadcast jockeys either as a way to supplement their career or full-time as they make more money streaming than they would acting or singing. The number of famous stars becoming full-time broadcast jockeys has outpaced the number of part-timers as many prefer freedom over professional offers. Politicians have streaming channels. Korean sites include AfreecaTV , Naver TV, and KakaoTV in addition to worldwide streaming sites like Twitch , YouTube , and Bigo Live . Mukbang ,

1638-547: A series of clips highlighting these instances during his livestreams, accusing him of racism . He responded by stating that he has Asian friends and dismissing the criticism as "laughable". On June 11, 2019, Dr Disrespect's Twitch channel was suspended as he was livestreaming while attending the 2019 edition of the Electronic Entertainment Expo (E3) in Los Angeles , California . Beahm and his cameraman went into

1729-457: A sponsored television show entitled Mountain Dew's Green Label Experience premiered on Fuel TV in July 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour. Under the term Green Label Gaming  – coined in 2007 – Mountain Dew has broadened its sponsorship of independent video game designers and players . The brand

1820-629: A store in Tracy, California  – named the winner of a cash prize. This winning can design was scheduled to appear on Mountain Dew cans at some point in 2011. In 2008, a Mountain Dew-sponsored music label was launched under the name Green Label Sound . In December 2010, a Mountain Dew Code Red television advertisement was produced, incorporating the hip-hop artist Jay Electronica performing his song "The Announcement". The advertisement concludes with

1911-564: A total of 388,000 concurrent viewers, nearing Tyler1 's record of 410,000. His high viewership numbers led to sponsorship deals with Gillette , Asus , Roccat , and Game Fuel , among others. On January 10, 2019, Creative Artists Agency signed Beahm as a client . According to a June 2024 Rolling Stone report, he had not been a client since at least months prior. Beahm has faced controversy for various on-stream comments. One significant incident involved his uses of caricatured Eastern Asian accents and language . Musician Jimmy Wong compiled

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2002-522: Is a fan of the Golden State Warriors of the NBA , seen at games as Dr Disrespect at Oracle Arena and Chase Center . Live streamer Streaming arose in the early 2010s, originating on sites like YouTube where users could upload videos of themselves in the form of vlogs or Let's Plays . While not all content featured a live audience, users were still able to gain a sizable following and make

2093-484: Is an action sports tour made up of events held in five U.S. cities over several months. The first Dew Tour was held in the summer of 2005 with events in skateboarding , BMX and Freestyle Motocross . In 2008 it expanded to add a " Winter Dew Tour ", comprising snowboarding and snow skiing competitions. It is "the most watched and attended action sports event in the world," according to Transworld Snowboarding magazine. In coordination with its Dew Tour sponsorship,

2184-652: The Broncos . Beahm began playing Halo: Combat Evolved and Halo 2 in college and became known in the Halo community while using the gamertag "Diarrhea Panic" for his trash talking via the game's proximity chat . On January 12, 2010, Beahm published his first YouTube video on the "Dr Disrespect" channel, which is a variation of then-popular Call of Duty: Modern Warfare 2 commentary videos. It mixed clips of Beahm trash talking over footage of gameplay with real-life footage of him in costume as Dr Disrespect , his persona of

2275-609: The Independent Games Festival and the Game Developers Conference . Green Label Gaming has since come under controversy over a sponsored Game Jam-themed reality show by Matti Leshem. In 2008, Doritos debuted a mystery flavor known as "Quest", featuring a campaign of online puzzles and prizes to identify the Quest flavor. The flavor was later identified as Mountain Dew. In October 2010, Mountain Dew started

2366-495: The San Francisco -based NFL team starting in early 2020. At the 2022 NFL draft , he announced in the 3rd round that the 49ers selected running back Tyrion Davis-Price from LSU . He was seen at the wild-card game between the 49ers and the Seattle Seahawks on January 14, 2023, at Levi's Stadium , where he sounded the team's ceremonial foghorn . Beahm's character was featured in several social media posts and videos from

2457-657: The United States and Canada . Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus -flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. In 2001, a cherry -flavored variant called Code Red debuted. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. Production

2548-492: The imageboard and 4chan , who submitted and upvoted entries such as " Hitler did nothing wrong ", " Diabeetus ", " Fapple ", " Bill Cosby Sweat", "Jimmie Rustle's Jumpin' Juice", and numerous variations of "Gushing Granny". Although the promotion was not directly connected to Mountain Dew, a representative from the company did offer to "help clean up" the site. Adweek compared the incident to another recent campaign hijacked under similar circumstances, where musician Pitbull

2639-557: The strict Internet rules in the country and the difficulty of cooperating with the Chinese Communist Party . Many Chinese streamers average 100,000 viewers per stream and earn $ 29,000 per month just by partnering with an agency. Game Fuel Mountain Dew , stylized as Mtn Dew in some countries, is a soft drink brand, produced and owned by PepsiCo . The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula

2730-472: The "Champions Club". Darin Kwilinski of ESPN described him as "a WWE character in the competitive gaming world" and Beahm said that he "created a character who plays multiplayer video games, and he's considered the most dominating gaming specimen". While playing as Dr Disrespect, he wears a black mullet wig, sunglasses, a red or black long-sleeved athletic shirt, and a red or black tactical vest . He sports

2821-484: The "FanDEWmonium" promotion, a competition in which new flavors would compete to become permanent similar to the two DEWmocracy campaigns, but with eight diet flavors instead of three regular ones. Five of the participating flavors were diet versions of previous DEWmocracy flavors: Diet SuperNova, Diet Voltage, Diet Crave, Diet Distortion, Diet Typhoon, and Diet White Out. Another flavor, Diet Ultra Violet, returned from its own limited release in 2009. The remaining competitor

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2912-508: The Game Fuel promotion on their Facebook page. The original citrus cherry would once again return, along with a new tropical companion flavor. The announcement gave a planned release date of October 2011 and stated that the packaging would feature codes granting players double experience points in Call of Duty: Modern Warfare 3 . Both flavors were mailed out to Dew Labs members in early September 2011,

3003-643: The Hartman brothers on a train and they offered him a sample. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee . The Tip Corporation of Marion, Virginia , bought the rights to Mountain Dew, revising the flavor and launching it in 1961. In 1964, Pepsico purchased the Tip Corporation and thus acquired

3094-540: The Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor , preferably whiskey , so the two developed their own. Originally a 19th-century slang term for whiskey, especially Highland Scotch whisky , the Mountain Dew name was trademarked for the soft drink in 1948. Charles Gordon, who had partnered with William Swartz to bottle and promote Dr. Enuf , was introduced to Mountain Dew when he met

3185-401: The Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft-drink products by early 2009. Returning flavors were given redesigned packaging and logos when re-released. In October 2024, PepsiCo announced a major rebrand. The new branding, inspired by the logo introduced in 1996, reverts the naming to

3276-449: The Mountain Dew website. Mountain Dew later stated via tweet that there would not be any more flavors returning 'by Popular DEWmand' for now, as it was only intended to be a summer program. In August 2012, Villa Enterprises held a promotion known as Dub the Dew , where users were asked to submit and vote on name ideas for a green apple flavor of Mountain Dew. The promotion was infamously hijacked by users, particularly those originating from

3367-534: The Mountain Dew website. Voting ended on 9 July, and, after many delays, Pitch Black was announced the winner on 18 July 2016. Pitch Black became part of the brand's flavor lineup starting in September , and was produced for several years before being discontinued by early 2020. Mountain Dew Spark is a raspberry lemonade flavored beverage and a part of the Mountain Dew line up of offerings. The computer worm Code Red

3458-564: The Twitch user exchanged any sexually graphic messages or images". He also claimed that Conners "wasn't even involved" in Twitch's investigation and "didn't have any firsthand knowledge about my dispute with Twitch", which Beahm said did not "escalate Twitch's report to law enforcement". Beahm additionally claimed that he never intended to meet her at TwitchCon, and accused the former Twitch community manager and "big-time publications" of targeting him. Later that month, his remonetization request to YouTube

3549-515: The advertisement was mixed to negative. Melissa Cronin of Gawker described it as a "horror-hallucination of brand awareness", while noting the beverage itself contains brominated vegetable oil , a chemical that is banned in several countries. Jim Joseph, chief integrated marketing officer at Cohn & Wolfe, called it "weird". On 16 April 2016, Mountain Dew announced the return of two popular favorites, Baja Blast and Pitch Black. Fans could vote on which flavor stays permanently on store shelves via

3640-732: The alleged effects in the legends, nor has any other component of the drink. In 2022, PepsiCo partnered with the Boston Beer Company to produce a line of alcohol-infused drinks in four flavors. Labelled "Hard Mtn Dew", the drinks were initially sold in Florida , Iowa and Tennessee, before expanding to other states. Mountain Dew Amp is an energy drink distributed by PepsiCo under the Mountain Dew brand, originally launched in 2001. From 2007 to 2008, several additional flavors of Amp were introduced. In 2012, Amp's labeling and ingredients changed, as did

3731-542: The beginning of live streaming. Today, the majority of streamers make their living from doing Let's Plays , live speedruns , and walkthroughs of video games. The biggest video game streamers are PewDiePie and Ninja who make millions of dollars each year just from streaming. While the majority of professional and part-time streamers play video games, many often do IRL (in real life ) streams where they broadcast their daily life. At first, many streaming sites prohibited non-gaming live streams as they thought it would harm

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3822-558: The country of production. For example, in Canada, the sweetener listed is "glucose-fructose" (another name for high-fructose corn syrup), and until 2012, it was caffeine-free by default. Formerly, the composition included brominated vegetable oil , an emulsifier banned in foods throughout Europe and in Japan . As of 2020, this ingredient has been removed. In response to negative publicity around high-fructose corn syrup, PepsiCo in 2009 released

3913-491: The drink's success, many other new beverages were introduced at Taco Bell, including a new Taco Bell exclusive, Mountain Dew Sangrita Blast, a non-alcoholic sangrita -flavored Mountain Dew. Beginning in 2007, Mountain Dew began a promotion entitled "DEWmocracy", which involved the public electing new flavors, colors, names, packaging graphics and advertisements for upcoming Mountain Dew products. The campaign has been

4004-494: The fall of 2013, with a new blueberry-flavored version titled "Electrifying Berry". In October 2013, boxes of original citrus cherry Game Fuel appeared on store shelves with packaging promoting the Xbox One and the games Dead Rising 3 and Forza Motorsport 5 and with cans featuring Dead Rising 3 graphics. The new Electrifying Berry flavor of Game Fuel simultaneously appeared with packaging promoting Kinect Sports Rivals and

4095-483: The first round of voting was completed, two flavor finalists were chosen to receive a limited release to store shelves for a final round of voting. Diet Voltage and Diet SuperNova were sold in stores for an eight-week period beginning in March 2011. After votes were cast, it was announced that Diet SuperNova had won, with 55% of all votes, and it returned in January 2012. Afterwards, it was removed from shelves permanently after

4186-451: The first time the drink has been sold for a whole year. The new retail product bore the Taco Bell logo. Taco Bell's chief marketing officer, Chris Brandt, said the exclusive drinks have helped increase the company's beverage sales, even as soda sales have declined in the broader market. He noted that people are more likely to buy drinks when they are available exclusively at the chain. Due to

4277-410: The flavor and appeal, according to fans. The Mountain Dew branding was also removed from cans during this change, though it has since been reintroduced. In spring 2014, Mountain Dew began distributing its Baja Blast flavor in standard 12-ounce cans, 20-ounce bottles and 24-ounce cans for sale at supermarkets and retail businesses in the U.S. This was to celebrate the drink's 20th anniversary and would be

4368-478: The four prototype flavors for "DEWmocracy II" that lost to Mountain Dew White Out and did not even make the final round). As was the case with the 2013 promotion, the two flavors promoted two different Xbox games (Arctic Burst promoted Middle-earth: Shadow of War while Tropical Smash promoted Forza 7 ). For the first time, Citrus Cherry was not fully part of the promotion; instead, promotion-less Citrus Cherry

4459-538: The full "Mountain" spelling; the key art features mountain scenery in the background. In summer 2010, a secondary type of Mountain Dew bottles began appearing on some US shelves. Designed by 4sight , a design and innovation firm, these bottles featured a sleeker design, smaller packaging labels, and a built-in grip. The bottles were dubbed "sidekick bottles" and were tested in North Carolina , South Carolina , and Indiana markets. By 2014, sidekick bottles had become

4550-415: The game Ryse: Son of Rome , graphics from which appear on the cans as well. In May 2014, the original citrus cherry Game Fuel began reappearing on shelves, but this time, the soda does not seem to be promoting any video game. In October 2014, Game Fuel returned with a new lemonade flavor for the promotion of Call of Duty: Advanced Warfare . Unlike past two-variant Game Fuel releases, both drinks sport

4641-529: The history of the beverage. PepsiCo (then The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1969 the logo was modified as the company sought to shift its focus to a "younger, outdoorsy" generation. This direction continued as the logo remained the same through the 1970s, 1980s. In 1996, PepsiCo began using a strategy it was already using with its flagship cola Pepsi, changing Mountain Dew's logo every few years. New logos were introduced in 1996, 1998, and 2005. In October 2008,

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4732-437: The individual was underage. In response, YouTube suspended Beahm from the platform's partner program as well as his access to YouTube's monetization features. His partnerships with FanDuel , Midnight Society, Turtle Beach and other sponsors were also suspended. On September 6, 2024, Beahm returned to streaming on YouTube and issued a lengthy statement denying allegations that he sexted a minor and claimed that neither he "nor

4823-421: The launch of a game studio, Midnight Society, to be headed by him along with Call of Duty and Halo veterans Robert Bowling and Quinn DelHoyo. Their in-development free-to-play battle royale title, codenamed Project Moon and later Dead Drop and DEADROP , sparked criticism around the sale of "Founder's Access" NFTs which allow owners to provide input on the development of the game. On June 24, 2024, he

4914-639: The live-streaming of eating a meal, originated in South Korea. China has become the largest marketplace for live streaming. A large number of streamers make $ 10,000–$ 100,000 a month without having to be a big name on the Internet. This is due to the large population and the ubiquity of smartphones, where many Chinese citizens prefer to consume their entertainment. The live streaming market grew 180% in 2016 and has grown even more since then. Chinese streaming sites may be restricted to Chinese content and audiences due to

5005-516: The name for the soda was originally suggested by Carl E. Retzke at an Owens-Illinois Inc . meeting in Toledo, Ohio , and was first trademarked by Ally and Barney Hartman in the 1940s. Early bottles and signage carried the reference forward by showing a cartoon -stylized hillbilly . The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in

5096-493: The new flavor, Mango Heat, in September. Then, in October, Game Fuel was released with the Titanfall 2 promotion, with a lower calorie version of the original citrus cherry variant returning alongside the new Mango Heat. In 2017, Game Fuel returned with two previously discontinued flavors: Arctic Burst (originally released as a Slurpee flavor in 2006 to promote Superman Returns ) and Tropical Smash (originally Flavor #736, one of

5187-463: The next new flavor of Mountain Dew. Online voters selected from three choices: Supernova (a strawberry/melon flavor), Revolution (a berry flavor), and Voltage (a raspberry/citrus flavor). Each included ginseng . The event ended on 17 August 2008, with Voltage announced as the winning flavor. It was officially released on 29 December 2008. According to Beverage Digest , sales of DEWmocracy flavors totaled 25 million cases in 2008. Mountain Dew announced

5278-404: The original Halo 3 promotion, with updated packaging. The second flavor was a new wild fruit drink, similar to the previously released Pepsi Blue . Both drinks were given World of Warcraft -based packaging, and sported the newly updated "MTN Dew" logo. Like their precursor, these two flavors lasted for 12 weeks and were discontinued. On 24 August 2011, Mountain Dew announced another return of

5369-555: The predominant Mountain Dew bottle design in most of the United States. In its primary market of the United States , the ingredient composition of Mountain Dew is listed as: " carbonated water , high-fructose corn syrup (in much of the U.S.), concentrated orange juice , citric acid , natural flavors, sodium benzoate , caffeine , sodium citrate , erythorbic acid , gum arabic , Ethylenediaminetetraacetic acid , and yellow 5 ." The ingredient makeup of Mountain Dew varies based on

5460-470: The promotion, Citrus Cherry once again reverted to promotion-less packaging, while the Berry Lime flavor remained available as a Slurpee. Images leaked in May 2016 led to speculation that Game Fuel would once again see a new release later in 2016, with a new mango-flavored variant alongside the original citrus cherry flavor, promoting the game Titanfall 2 . Mountain Dew announced the return of Game Fuel and

5551-472: The quality of the content on their sites but the demand for non-gaming content grew. Topics include answering questions in front of a computer, streaming from their phone while walking outside, or even doing tutorials. IRL streams are alternatives to viewers who do not necessarily like to play video games. Virtual avatars, commonly known as VTubers, are a branch of streaming in which virtual avatars , occasionally paired with voice changers, are used instead of

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5642-558: The reason and sued Twitch. The legal dispute was eventually resolved in 2022, with neither party admitting wrongdoing and "moving on". Beahm later claimed his contract was paid out in full. Beahm criticized Twitch for banning him, calling them "slithery disgusting purple snakes" and claiming that it cost him "a lot of big deals, a lot of sponsorships". He also claimed that he declined a "gracious" $ 10 million annual offer to stream on Kick , an alternative platform known for hosting controversial content creators, because his demand for $ 50 million

5733-668: The release, Dew Labs announced the return of 2010's Typhoon in 2-liter bottles exclusively at Walmart Supercenters . The three flavors were re-released to stores on 2 May. At the same time of the DEWmand Promotion, Mountain Dew launched the Throwback Shack, a website where participators could enter to win exclusive Dew merchandise, including a "secret stash" of Mountain Dew Revolution, a losing competitor from 2008's DEWmocracy. The promotional advertisements were then taken down from

5824-502: The rights to Mountain Dew. In 1999, the Virginia legislature recognized Tip Corporation president Bill Jones and the town of Marion for their role in the history of Mountain Dew. "Mountain Dew" was originally Southern and/or Scots-Irish slang for moonshine (i.e., homemade whiskey or poitín ), as referenced in the Irish folk song " The Rare Old Mountain Dew ", dating from 1882. Using it as

5915-441: The same artwork (unlike 2009's Horde Red and Alliance Blue or 2011's citrus cherry and tropical), albeit differing colors to match their respective flavors. After the promotion ended, Citrus Cherry reverted to packaging not promoting a game, while lemonade flavor was permanently removed from shelves. In October 2015, Game Fuel returned with a new companion flavor, Berry Lime, for the promotion of Call of Duty: Black Ops III . After

6006-561: The same time, 50 "Dew fanatics" were chosen based on their video submissions to the video website 12seconds.tv, and were shipped boxes of the seven prototype flavors. From the initial seven flavors, taste testers were asked to elect three final flavors for later release at retail stores . The three new candidate flavors were Distortion (a Key lime flavor), Typhoon (a tropical punch flavor), and White Out (a smooth citrus flavor). The three new candidate flavors were released on 19 April 2010 and voting lasted until 14 June. The following day, White Out

6097-435: The site starting in early December. Beahm also made a social media post on his personal account claiming that he was a victim of cancel culture based on falsehoods. Beahm's character, Dr Disrespect (also known as The Doc and The Two-Time ), is usually depicted during livestreams as bombastic and provocative. Originally, he was depicted to have "a very serious, dark tone". His supporters and fandom are said to be part of

6188-439: The streamer's face. There are multiple companies focused on the promotion, support and merchandising of VTuber talent, including Nijisanji and Hololive Production . In 2020 alone, there were more than 10,000 active VTubers. Pornographic streams are a way to directly communicate with porn stars. Camgirls and camboys broadcast while nude or performing sexual acts often on demand from viewers. Sites like Plexstorm have created

6279-435: The subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of a consumer product brand employing crowdsourcing to make decisions which are traditionally made internally by employees. In its initial phase, DEWmocracy participation and voting was conducted via an online game. Television advertisements at the time featured actor Forest Whitaker asking people to decide

6370-506: The tagline "Hip Hop is different on the mountain". The label released its first full-length album release, When Fish Ride Bicycles by the hip hop group The Cool Kids , on 12 June 2011. Sponsorship of action sports athletes has been a part of Mountain Dew marketing since the late 1990s, with present sponsorship including Eli Reed (skateboarder), Paul Rodriguez (skateboarder), and Danny Davis (snowboarder). Mountain Dew also sponsors its own namesake festival, " The Dew Tour ", which

6461-467: The team during the 2022 and 2023 seasons . In June 2024, the team suspended relations with Beahm after revelations he inappropriately messaged a minor. Beahm is married and has a daughter. He resides in San Diego County , California . In December 2017, he confessed on a livestream to having cheated on his wife, and he stopped streaming for several months before returning in February 2018. Beahm

6552-465: The third-person shooter video game Rogue Company . The content was removed in July 2024, and the developers offered "Rogue Bucks" refunds for the prior purchases of the skin, which was criticized by players on social media. In May 2021, Beahm invested in Bright Star Studios for the developers' massively multiplayer online role-playing game named Ember Sword . In December, Beahm announced

6643-509: The tweet. Following the admission, YouTube demonetized and suspended his channel from the platform's partner program, and his partnerships were suspended. In November 2024, Beahm signed a deal to stream on Rumble and become an advisor for its gaming category. Herschel Beahm IV was born on March 10, 1982 in Encinitas, California . He attended California State Polytechnic University, Pomona , where he played NCAA Division II men's basketball for

6734-416: The use of artistic works on Mountain Dew packaging . In June 2010, a contest entitled "Green Label Art: Shop Series" was announced, involving 35 independent skateboard store owners who partnered with local artists to design and submit future can artwork designs. Approximately one million votes were submitted by the conclusion of the contest in October of the same year, with Street Science Skate Shop –

6825-522: The video-gaming subculture, Mountain Dew introduced a new flavor variant (citrus cherry) with the Game Fuel name. Coinciding with the release of the Xbox 360 game Halo 3 , Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character Master Chief prominently. This variant remained on shelves for 12 weeks, and

6916-524: Was "burnt out" by the allegations. He later acknowledged sending messages that he claimed "sometimes leaned too much in the direction of being inappropriate"; that statement was removed in August, and he tweeted afterwards that "we have lots to talk about". Anonymous former Twitch employees alleged to Rolling Stone that the statement was inaccurate, characterizing the messages as "sexually graphic" and that Beahm kept sending these messages even after being made aware

7007-477: Was a brand-new Diet flavor created specifically for the promotion - Flare (berry/citrus-flavored). Each of the eight flavors was available for tasting at specific tour locations, and special cans were also mailed to some Dew Labs members. Also similar to the DEWmocracy campaign, those who taste-tested the Diet flavors were asked to go online and vote for which flavors they thought should be permanently sold in stores. After

7098-541: Was announced as the winner. Mountain Dew White Out was released for sale on 4 October 2010. A limited production White Out Slurpee (Mtn Dew White Out Freeze) was made available at 7-Eleven stores beginning in January 2011. In July 2011, Mountain Dew Typhoon was re-released briefly in 2-liter form; in June 2022, it was re-released on the Mountain Dew online store. In 2007, after using the term "Game Fuel" to market their sodas to

7189-454: Was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia . William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across

7280-520: Was denied. In October 2024, Beahm released a line of merchandise with the slogan "Make Gaming Great Again", referring to Donald Trump's Make America Great Again slogan. On November 25, 2024, Beahm announced that he had signed a deal with streaming platform Rumble that included equity in the company and a role as the head and advisor of its Rumble Gaming category. The contract required Beahm to produce exclusive content for Rumble Premium for his Champions Club community as well as streaming free content on

7371-403: Was discontinued afterwards. Two years later, the website for the popular MMORPG World of Warcraft stated that two Mountain Dew Game Fuel flavors would be sold in June 2009 and would promote the game. Shortly afterwards, the bottle art was released, and showed that the two flavors would promote different player races in the game. One of the two was exactly the same citrus cherry flavor from

7462-660: Was extended to the United Kingdom in 1996, but was phased out in 1998. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011, but in 2015 it was changed to "Mountain Dew Citrus Blast" to shift away from the energy drink marketing. As of 2017, Mountain Dew represented

7553-512: Was not informed of Twitch's "specific reason behind their decision". A month later, in interviews with PC Gamer and The Washington Post , he insisted that he did not know why Twitch banned him and debunked "crazy speculation" and conspiracy theories over it. On August 7, he started a livestream on YouTube at 12:00 pm. PDT (8:00 pm. UTC); the next day at 4:00 pm. PDT (12:00 am. UTC), he appeared on-stream and briefly addressed his ban. Beahm claimed in August 2021 that he knew

7644-438: Was not met. Listen, I'm obviously tied to legal obligations from the settlement with Twitch but I just need to say what I can say since this is the fucking internet. I didn't do anything wrong, all this has been probed and settled, nothing illegal, no wrongdoing was found, and I was paid. Elden Ring Monday. Evidence eventually emerged in June 2024 corroborating allegations that Beahm had sent sexually explicit messages to

7735-506: Was often the subject of media attention for its popularity among video game enthusiasts, as several flavors of Mountain Dew have been produced in partnership with video games. In December 2008, Mountain Dew produced a 30-minute television special which documented independent gamers in Japan and the U.S., which aired on the Spike TV network. In 2009, Mountain Dew sponsored two prominent gaming events:

7826-443: Was permanently banned from Twitch for then-undisclosed reasons. He returned to streaming on YouTube a month later. In June 2024, former Twitch employees disclosed that his ban was due to sexting with a minor using Twitch's Whisper feature in 2017. Beahm initially acknowledged the nature of his ban in a tweet , admitting that the messages "sometimes leaned too much in the direction of being inappropriate", before eventually deleting

7917-595: Was re-released under this new product line in April 2022. In 2023, Game Fuel returned with two flavors: Citrus Cherry and Mystic Punch. As was the case with the 2017 promotion, the two flavors promoted two different Xbox games (Citrus Cherry promoted Halo Infinite while Mystic Punch promoted Diablo IV ). Green Label is an online magazine, a partnership between Mountain Dew and Complex Media producing sponsored content covering action sports, music, art and style, housed at Green-Label.com . The site replaces several websites and

8008-568: Was sent to perform in Kodiak, Alaska , in a Walmart promotion. On 7 February 2016, for Super Bowl 50 , Mountain Dew aired a spot featuring a CGI character dubbed "the puppy monkey baby" (also styled PuppyMonkeyBaby). The promotion has garnered a wide amount of media coverage, both positive and negative. According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing. The ad features

8099-407: Was sold with the same white caps with codes under them as the other flavors in the promotion. In January 2019, PepsiCo introduced a new line of Game Fuel drinks called Amp Game Fuel, since renamed to simply "Game Fuel". The can features a re-sealable lid. Game Fuel has 90 mg of caffeine and also includes theanine and vitamins A and B. The Citrus Cherry flavor from the original Game Fuel lineup

8190-500: Was terminated from the studio after learning about the allegation of sending inappropriate messages to a minor. In June 2024, shortly after the reason for Beahm's Twitch ban was revealed, 2K Sports removed all content in NBA 2K23 and NBA 2K24 featuring him including his character model, related elements from MyCareer mode, and his custom dunk and jump shot animations. Beahm collaborated with professional wrestler The Undertaker for

8281-550: Was working at Sledgehammer, and quit the studio at the end of 2015 to focus on a full-time live streaming career. Under his Dr Disrespect persona, Beahm gained a significant following for playing battle royale games , starting in 2016 with H1Z1 before switching to PUBG: Battlegrounds and then Call of Duty: Black Ops 4 's Blackout mode; he had also livestreamed gameplay of Apex Legends , Call of Duty: Warzone , Fortnite Battle Royale , and Fall Guys . His stream of PUBG: Battlegrounds on February 5, 2018, reached

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