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27-548: Its cars are well liked by consumers, and the Citroën brand received one of the highest scores in a 2014 customer satisfaction survey done by JD Power in China. Not all Stellantis products sold in China were sold or manufactured by its joint venture with Dongfeng; DS Automobiles models were once the domain of the former Changan PSA joint venture with Changan Automobile . DPCA also produces Dongfeng Fengshen -branded consumer vehicles in

54-467: A consumer product line, state-owned vehicle maker Dongfeng Motor Corporation initially approached Toyota in the hopes of establishing a joint venture but was rebuffed leading to the same offer being afforded Citroën. Talks were reported to have taken place in Paris as early as the last 1980s with agreement reached in 1990. However, the project was delayed by two years due to French government resistance following

81-534: A limited product line and delays from the beginning. In addition, early reliance on Shanghai's industrial base (and with it stretched supply chains) for locally sourced parts may have proved a hindrance; at the very least to the development of Wuhan's own industrial cluster. As of 1997, DCAC counted amount its component suppliers 80% more Shanghai firms than those based in Wuhan, and in the early 2000s easily 50% of locally sourced parts continued to come from Shanghai. In 2002,

108-417: A new electric vehicle plant. The Chengdu plant is also in operation. Its dealer network boasts nearly 300 Citroën shops in over 200 Chinese cities and about 170 Peugeot showrooms (other sales and service stores that carry and cater to Peugeots do exist). As of 2010, imported models are also sold although by a separate, wholly PSA-owned subsidiary, Peugeot Citroën (China) Automotive Trade Co Ltd. It's possible

135-517: Is a French luxury - premium marque created in 2009. Formerly part of Automobiles Citroën S.A. , DS has been a standalone brand ultimately owned by PSA Group , later Stellantis . The independent DS marque was created in 2014 from the former DS subbrand and line of models of Citroën cars made since 2009, although it had been separated from Citroën in Asia since 2012. DS can be an abbreviation of Different Spirit or Distinctive Series , although it

162-448: Is a large space used to display products for sale, such as automobiles , furniture , appliances , carpet or apparel . It is a retail store of a company in which products are on sale in a space created by their brand or company. A showroom can also be a space for wholesale buyers to view fashion merchandise for sale in their retail stores. Among the various forms of showroom, one has been increasing significantly. The guide shop model

189-466: Is a permanent enclosed space used to present a performance . Sometimes it is customized for a particular show; for example, the Las Vegas Hilton showroom used for the rock opera Starlight Express was customized by pouring concrete ramps onto its stage area and in the seating area. Some showrooms are used daily, while others are only used when a performer is booked to perform. In some cases,

216-416: Is a strategy that many brands found to be present in both online and physical stores. A guide shop is a kind of showroom where the client can try and feel the products and purchase them to have it delivered on his/her home. Fashion stores are adopting the showrooms such guide shops for immersive brand experience and the vantage of no inventory in the stores. Also, their clients feel more confident before buying

243-447: Is also considered a nod to the classic executive car Citroën DS . The name is also a play on words, as in French it is pronounced like the word déesse , meaning "goddess". The PSA Group originally consisted of three automobile brands, Peugeot , Citroën and the soon dropped Talbot , but none was considered a "premium" brand. Since 1976, PSA has experimented with differentiating

270-739: The Citroën C3 . In 2013, the Citroën DS3 was again the best-selling premium subcompact car with 40% of the market share in Europe. The DS series is deeply connected to Citroën, as the DS4 , launched in 2010, is based on the 2008 Citroën Hypnos concept car and the DS5 , following in 2011, is based on the concept car of 2005, the Citroën C-SportLounge . According to PSA CEO Carlos Tavares , DS would keep using

297-678: The Tiananmen Square massacre , and it only came off the ground in 1992. Initially referred to as Dongfeng Citroën Automobile Company (DCAC), this joint venture company situated itself in Wuhan . Its first product was a hatchback built from semi-complete knock-down kits, the ZX Fukang , and by 1996 production capacity had reached 150,000 units/year with a second offering, the Fukang 988 sedan, being added in 1998. The project may not have seen great success due to

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324-463: The China market from 1984 to 1998. Peugeot also saw lackluster results. In 1985, it established a joint venture with the government of Guangzhou, Guangzhou Peugeot Automobile Company , which built the Peugeot 505 and was defunct by 1997. The current Dongfeng Peugeot-Citroën comes from a second chance at market entrance for Citroën provided by 'Second Auto Works' (Dongfeng), in 1992. Realizing it lacked

351-506: The brands by price level, similar to Chevrolet / Buick or Volkswagen / Audi , but neither brand had the strength to justify premium pricing . By launching the DS line, Groupe PSA decided to build on the design heritage of the original Citroën DS (1955–1975) designed by Flaminio Bertoni and André Lefèbvre . The DS line started with the Citroën DS3 in the beginning of 2010, a small car based on

378-642: The completion of this factory, total yearly production capacity will approach one million whole vehicles. A Xiangyang production base makes engines with capacity in excess of one million, yearly, and has been operational since 1996. Stellantis has two facilities in Shanghai —an R&D center (the China Tech Center) and a design center. As of 2023, only one production plant is still in operation in Wuhan (Plant 3), with Plant 1 being converted to commercial development and Plant 2 being sold to Dongfeng-Honda for

405-549: The facelift of the DS5 in 2015, the DS brand was also separated from the Citroën brand in Europe, and standalone DS dealerships are planned worldwide. In the end of 2023, DS Automobiles announced it was withdrawing from the Chinese market. The DS Store is the dealership network of DS Automobiles. It was introduced in China in 2014, and in Europe in 2015. DS Performance is the competitions department of DS Automobiles, which it claims

432-653: The first Peugeot-branded product was introduced and the JV was renamed Dongfeng Peugeot-Citroën Automobile (DPCA). That same year saw the joint venture held with equal equity between its French and Chinese parents, but it wasn't until 2004 that Chinese and French banks relaxed their grip on the firm and true 50% ownership stakes were each taken by Dongfeng and PSA Peugeot Citroën. While most current offerings are versions of cars available in other markets, some vehicles have been tailored to better suit local demand such as changing hatchbacks to three-box designs . At least one car, sold under

459-647: The floorpan of the new C3. The DS3 is based on the concept of the Citroën C3 Pluriel model and the Citroën DS Inside concept car, and customisable with various roof colours that can contrast with the body panels. It was named 2010 Car of the Year by Top Gear Magazine , awarded first supermini four times in a row by the J.D. Power Satisfaction Survey UK, and the second most efficient supermini (Citroën DS3 1.6 eHDi 115 Airdream: True MPG 63.0mpg) by What Car? behind

486-723: The fully working Citroën Survolt being badged as a DS. A 2014 concept car, the DS Divine , develops the Survolt prototype as the future sport coupé of the DS range. In China, DS vehicles have been sold in separate dealerships since 2014. DS models for sale in China were produced by the Changan PSA joint venture based in Shenzhen until May 2020, when the factory was acquired by the Baoneng Group . The DS 5LS and DS 6WR are only sold in China. With

513-552: The name Citroën C2, appears to have been reworked extensively; confusingly the Chinese version C2 seems to have been a rebadged Peugeot model—not the "actual" Citroën C2 . As of 2010, the joint venture has three production bases—all in Hubei province . A fourth was set to become operational c. 2016 in Chengdu , Sichuan province , increasing production capacity by 300,000 units per year. With

540-690: The product, decreasing the return rates. The world's most famous locations for a showroom, generally in the form of a cluster , are the Champs Elysees in Paris and Merchandise Mart in Chicago. One of the world's largest showrooms is the 35,000 square metres (380,000 sq ft) BMW showroom in Abu Dhabi. The biggest collection of showrooms is a 216,000-square-metre (2,330,000 sq ft) car showroom in Istanbul called Autopia Europia . A showroom

567-462: The remaining equity stakes held by banks resulting in each vehicle-maker holding 50% ownership of the joint venture. After the IPO , the stake held by Dongfeng Motor Corporation was transferred to Dongfeng Motor Group . In a rare move for the industry, 2014 saw Dongfeng Motor Group take a 14% stake in the then-ailing PSA Peugeot Citroën , a parent company of DPCA. DS Automobiles DS Automobiles

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594-511: The same factories that manufacture the Stellantis models these private label cars are based on. The Peugeot and Citroën brands separately tried to enter the China market in the 1980s. Citroën sold the CX model in 1984, and it even appeared in a Chinese film. At the time, Citroën was competing with Volkswagen for the "large car" contract with SAIC Motor , and Volkswagen won, investing $ 2 Billion in

621-479: The same platforms and dealerships as other PSA models, but would distinguish itself from Citroën cars by using "separate manufacturing and engineering standards". The DS Automobiles rear badge is a new logo rather than the Citroën double chevron, and all have different styling compared to their equivalent Citroën car. This logo has been designed by Korean designer Jin Joo. Citroën produced several concept sports cars, with

648-436: The situation has changed as of 2015 since in that year Groupe PSA signed an agreement with Dongfeng to sell some imports. Ownership of the joint venture has evolved since its establishment in 1992. In 2000, ownership was: 31%, Dongfeng Motor Corporation; 39%, Chinese banks; 26.9%, PSA Peugeot Citroën; 3.1%, international banks. In 2002, both Dongfeng and PSA Peugeot Citroën took equal 32% shares, and by 2004 they had bought out

675-545: The title of DS Virgin Racing , and finished in third place in the 2015/16 season, and fourth in the 2016/17 season. For the 2018–19 Formula E Championship , DS moved to partner with Techeetah , ending its relationship with Virgin. The newly renamed DS Techeetah, using the DS E-Tense FE 19 powertrain, won both the drivers and teams championships with Jean-Eric Vergne becoming Formula E's first two-time drivers champion. This feat

702-463: Was established to accelerate the electrification transition of the brand. Although the department doesn't participate directly in motorsport by using partners instead, it assists with technological development of Formula E cars and related marketing activities. DS partnered with Sir Richard Branson's Virgin Racing team for the second season of the FIA Formula E Championship . The team competed under

729-472: Was repeated in the following season with António Félix da Costa becoming driver's champion and DS Techeetah winning the teams title for 2019–20 . The partnership with Techeetah ended at the end of the 2021–22 Formula E World Championship , with DS then partnering with Penske Autosport to create DS Penske from the 2022–23 season . Showroom#Marketing location A showroom is a large space used to display products or show entertainment. A showroom

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