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123-524: Dial-A-Joke operators will occasionally answer calls, which is called taking a “live”. Apple co-founder Steve Wozniak met his first wife by taking a live call on his Dial-A-Joke service. He started the service as a hobby in 1973, at which time it was the first Dial-A-Joke in the San Francisco Bay Area. Wozniak's Dial-a-Joke line used an answering machine and received 2,000 calls a day during its three years of service. Zzzzzz , or simply Z ,

246-451: A boardroom coup and called an emergency meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties. Jobs resigned from Apple in September 1985 and took several Apple employees with him to found NeXT . Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of

369-429: A dual-core Apple A5 chip consisting of a twice-as-fast CPU and a nine-times-faster GPU. It has one camera each on the front and the back, both of which support Apple's video-telephony service, FaceTime . Apple slimmed the iPad by eliminating the display's stamped-sheet-metal frame, using thinner glass for the screen overlay, and eliminating some space between the display and battery. The third generation of iPad

492-611: A multi-touch iPod Nano , an iPod Touch with FaceTime , and an iPod Shuffle that brought back the clickwheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed the rental of movies and shows. On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became

615-526: A $ 309 million profit. On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac . The iMac was a huge success, with 800,000 units sold in its first five months, and ushered in major shifts in the industry by abandoning legacy technologies like the 3 + 1 ⁄ 2 -inch diskette , being an early adopter of the USB connector, and coming pre-installed with Internet connectivity (the "i" in iMac) via Ethernet and

738-441: A 1 GHz Apple A4 CPU with 256 MB of RAM and a PowerVR SGX535 GPU . It has four buttons; a home button that directs the user to its homepage , a wake-and-sleep button, and two volume-control buttons. Its multi-touch -based display has a resolution of 1,024 by 768 pixels. The second generation of iPad was announced on March 2, 2011, and released on March 11. It is 33% thinner and 15% lighter than its predecessor, and uses

861-539: A 1.8× faster CPU than its predecessor. Its audio system consisted of 4 audio ports and its volume were more 3× more efficient than the second generation of iPad Air, and its 12-inch screen display had a resolution of 2732 by 2043 pixels. The second generation of iPad Pro was announced on June 5, 2017, and was released on June 13. It used an Apple A10X chip, with a 6-core CPU and 12-core GPU. It can process 120 Hz HDR quality medias, 2× higher quality than its predecessor. Its ultra-low reflective Retina Display featured

984-551: A 40 percent faster 6-core CPU and a 2-times faster 4-core GPU than its predecessor. The Apple A12 also included an embedded Neural Engine, and is capable of processing 5 trillion operations per second. The ninth generation of iPad was announced and released on September 14, 2021. It uses an Apple A13 Bionic chip, which has a 20% faster CPU and GPU and an embedded, artificial intelligence–immersed Neural Engine. Its 12-megapixel ultra wide front camera adds support for Apple's "Center Stage Mode" technology, which locates people in

1107-544: A 40% faster 6-core CPU and 80% faster 5-core GPU. Its 16-core Neural Engine and AI accelerators within the CPU delivers a 2× boost of AI performance. Its 12-megapixel Ultra Wide front camera featured Apple's "Center Stage Mode" technology, while its 12-megapixel back camera had larger apertures, True Tone flash, and Smart HDR automatic shadow and highlight recovery. It includes a USB-C port, capable of transferring up to 5 gigabits per second of data; improved landscape stereo speakers; and

1230-437: A 40% faster 6-core CPU, a 30% faster 4-core GPU, and an embedded Neural Engine that can process 11 trillion operations per second. Its 10.9-inch Liquid Retina Screen display has a resolution of 2360 by 1640 pixels (3.8 million pixels). Its front 7-megapixel Facetime Camera is of 1080p and 60 fps, while its 12-megapixel webcam featured 8 aperture, 4K, 60fps, and video stabilization. The fourth generation iPad Air replaces

1353-401: A 40% faster 8-core CPU, a 4× faster 8-core GPU, and a 4× higher bandwidth. It featured a ƒ/1.8 aperture 12-megapixel wide-angle pro camera (captures high quality shots) and a ƒ/2.4 aperture 10-megapixel ultrawide camera (captures enhanced Augmented Reality interactive experience). It debuted Apple's "Center Stage mode" technology, which pinpoints the positions of the users and automatically tracks

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1476-445: A 50% optimized True Tone technology (which automatically adjust the screen accordingly to its ambient color and brightness rates), Wide Color Integration, and up to 500 nit brightness rates. It also had a 12-megapixel rear-facing camera and a 7-megapixel front-facing camera. The third generation of iPad Pro was announced on October 30, 2018, and released on November 7, and it is the first iPad to support 1   TB of storage. It used

1599-450: A 50-page patent application that includes an illustration of hands touching and gesturing on a tablet computer. In September 2009, Taiwan Economic News , citing "industry sources", reported the tablet computer Apple was working on would be announced in February 2010, although the announcement was made in that year's January. The iPad's concept predates that of the iPhone, although the iPhone

1722-549: A 7 nm Apple A12X Bionic chip, which comprised 11 billion transistors, an 8-core CPU, 7-core GPU and an embedded Neural Engine capable of processing 5 trillion operations per second. Apple replaced the Touch ID fingerprint recognition biometric authentication with its facial counterpart, Face ID. The fourth generation of iPad Pro was announced and released on March 18, 2020. It used an Apple A12Z chip, with an 8-core CPU and 8-core GPU. Its Gbit-class Wi-Fi connectivity

1845-413: A 720p front-facing FaceTime HD camera. Its display has a resolution of 2,048 by 1,536 pixels. The fifth generation of iPad was announced on March 21, 2017, and released on March 24. It uses an Apple A9 chip with an accompanying M9 motion coprocessor, and its cameras can capture low-light and HD-quality shots. Despite using the same Apple A9 and M9 processors as the 2015 iPhone 6S, it lacks support of

1968-509: A 802.11a/b/g/n standard Wifi connectivity. It targets the emerging sector of mini tablets , such as Kindle Fire and Nexus 7 . The second generation of iPad Mini was announced on October 22, 2013, and released on November 12. Its hardware resembles that of the first generation of iPad Air. The third generation of iPad Mini was announced on October 16, 2014, and released on October 22. It uses an Apple A7 chip with an embedded M7 motion coprocessor, and its 7.9-inch Retina screen display has

2091-461: A Retina Display. The second generation of iPad Air was announced on October 16, 2014, and released on October 22. It used an Apple A8X chip with a 2.5× faster CPU. Its 8MP iSight Camera had 1.12-micron pixels and a f/2.4 aperture, while its FaceTime Camera had f/2.2 aperture and 81% light capacity. Its display had a revised 56% lower reflective rate. It also had an extended range of LTE telecommunication service. The third generation of iPad Air

2214-401: A US jury ruled that Samsung should pay Apple $ 1.05 billion (£665m) in damages in an intellectual property lawsuit. Samsung appealed the damages award, which was reduced by $ 450 million and further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of

2337-410: A brighter Liquid Retina Display. The seventh generation of iPad Mini was announced on October 15, 2024. It is powered by an Apple A17 Pro chip, which Apple says has 30 percent faster CPU, 25 percent faster GPU and a neural engine twice as fast as the previous generation. This model is marketed by Apple as built for Apple Intelligence , its upcoming artificial intelligence features. The storage on

2460-462: A design trademark patent in Europe for a handheld computer, hypothetically referencing the iPad, beginning a new round of speculation that led to a 2003 report of Apple-affiliated manufacturer Quanta leaking Apple's orders for wireless displays. In May 2005, Apple filed US Design Patent No. D504,889 that included an illustration depicting a man touching and using a tablet device. In August 2008, Apple filed

2583-403: A dial-up modem. Its striking teardrop shape and translucent materials were designed by Jonathan Ive , who had been hired by Amelio, and who collaborated with Jobs for more than a decade to reshape Apple's product design. A little more than a year later on July 21, 1999, Apple introduced the iBook consumer laptop. It culminated Jobs's strategy to produce only four products: refined versions of

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2706-433: A distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products". Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession , with revenue of $ 8.16 billion and profit of $ 1.21 billion. After years of speculation and multiple rumored "leaks", Apple unveiled

2829-444: A large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the U.S. It sold more than 300,000 units on its first day, and 500,000 by

2952-576: A more modern approach. This led to the Pink project in 1988, A/UX that same year, Copland in 1994, and evaluated the purchase of BeOS in 1996. Talks with Be stalled when the CEO, former Apple executive Jean-Louis Gassée , demanded $ 300 million in contrast to Apple's $ 125 million offer. Only weeks away from bankruptcy , Apple's board preferred NeXTSTEP and purchased NeXT in late 1996 for $ 400 million, retaining Steve Jobs . The NeXT acquisition

3075-440: A one-minute Dial-a-Joke service and had Henny Youngman as their first joke teller. He told seven jokes for one message unit, and his jokes were up for the first month of New York City's Dial-a-joke service. There were 200,000 calls on the first day of the service, and 300,000 calls the second day. Other famous comedians heard on New York City's Dial-a-joke were Morey Amsterdam , Bob Hope and Milton Berle . Miami’s Dial-a-Joke

3198-790: A power struggle between Steve Jobs and CEO John Sculley , who had been hired away from Pepsi two years earlier by Jobs saying, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley removed Jobs as the head of the Macintosh division, with unanimous support from the Apple board of directors. The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from leadership. Jean-Louis Gassée informed Sculley that Jobs had been attempting to organize

3321-502: A preferential rate. This visit influenced Jobs to implement a GUI in Apple's products, starting with the Apple Lisa . Despite being pioneering as a mass-marketed GUI computer, the Lisa suffered from high costs and limited software options, leading to commercial failure. Jobs, angered by being pushed off the Lisa team, took over the company's Macintosh division. Wozniak and Raskin had envisioned

3444-401: A resolution of 2048 by 1536 pixels. It includes a 1080p HD camera, a FaceTime HD camera, and a 5-megapixel iSight camera. The fourth generation of iPad Mini was announced and released on September 9, 2015. It uses a dual-core Apple A8 chip with an embedded Apple M8 motion coprocessor. Its headphone jack was re-positioned with the removal of a mute switch. The fifth generation of iPad Mini

3567-599: A ten-year license agreement for current and future patents between the two companies. It is predicted that Apple will make US$ 280   million per year from this deal with HTC. In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine 's audio company Beats Electronics —producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music —for US$ 3   billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as

3690-470: Is 60% faster than that of its predecessor. It introduced a 10-megapixel ultra-wide camera, alongside its 12-megapixel wide camera, capable of capturing 4k video. These cameras allow it to capture medias with wider visibility, and its audio system automatically detects and attracts any orientation nearby. The fifth generation of iPad Pro was announced on April 20, 2021, and released on May 21. It used an innovative desktop-class Apple M1 chip, which comprised

3813-522: Is an American multinational corporation and technology company headquartered and incorporated in Cupertino, California , in Silicon Valley . It is best known for its consumer electronics , software , and services . Founded in 1976 as Apple Computer Company by Steve Jobs , Steve Wozniak and Ronald Wayne , the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It

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3936-525: Is based on NeXTSTEP , OpenStep , and BSD Unix , to combine the stability, reliability, and security of Unix with the ease of use of an overhauled user interface. Second, in May 2001, the first two Apple Store retail locations opened in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail, but they became highly successful, and

4059-573: Is not compatible with the Magic Keyboard for iPad and Smart Keyboard Folio due to its smaller form factor. The first generation of iPad Air was announced on October 22, 2013, and released on November 1. It used an Apple A7 chip with an embedded Apple M7 Motion coprocessor; the chip included over a billion transistors and comprised a 2× faster CPU and GPU. It debuted the 802.11n-based MINO technology used in its Wi-Fi connectivity, and it had an extended range of LTE telecommunication. It also came with

4182-417: Is switching between portrait and landscape mode). Various accessibility described in § Accessibility functions enable users with vision and hearing disabilities to properly use iOS. iOS devices boot to the homescreen, the primary navigation and information "hub" on iOS devices, analogous to the desktop found on personal computers. iOS homescreens are typically made up of app icons and widgets; app icons launch

4305-633: Is the largest manufacturing company by revenue , the fourth-largest personal computer vendor by unit sales , the largest vendor of tablet computers , and the largest vendor of mobile phones in the world. Apple became the first publicly traded U.S. company to be valued at over $ 1 trillion in 2018, and, as of June 2024 , is valued at just over $ 3.2 trillion. Apple has received criticism regarding its contractors ' labor practices, its relationship with trade unions , its environmental practices , and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless,

4428-582: The Apple II series was discontinued. It was expensive to produce, and the company decided it was still absorbing sales from lower-cost Macintosh models. After the launch of the LC, Apple encouraged developers to create applications for Macintosh rather than Apple II, and authorized salespersons to redirect consumers from Apple II and toward Macintosh. The Apple IIe was discontinued in 1993. Apple experimented with several other unsuccessful consumer targeted products during

4551-511: The Apple Pencil ― a wireless stylus pen, Smart Cover ― a magnetic screen protector that align to the face of an iPad with three folds that is convertible into a stand, Smart Case ― a fine case combining the functions of a Smart Cover and a back-protection case, Smart Keyboard Folio ― an externally-paired keyboard and a combination of a Smart Case and its predecessor, a Smart Keyboard , Magic Keyboard , ― an externally-paired keyboard similar to

4674-470: The Lightning connector with USB-C . The fifth generation of iPad Air was announced on March 8, 2022, and released on March 18. It used an Apple M1 chip. The sixth generation of iPad Air was announced on May 7, 2024, with the general availability on May 15, 2024. It used an Apple M2 chip. It is the first iPad Air to have the available two display size options including 11-inch and 13-inch. It features

4797-437: The Lightning connector with USB-C . Unlike all previous models in the iPad range, as well as the sixth-generation iPad Pro announced the same day, this model's front-facing camera is placed along the device's long edge, making it more suitable for video calling applications. Despite having a USB-C connector, it is not compatible with the second-generation Apple Pencil that can be used with all other USB-C iPads, instead using

4920-496: The Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse . By 1985, internal company problems led to Jobs leaving to form NeXT, Inc. , and Wozniak withdrawing to other ventures; John Sculley served as long-time CEO for over a decade. In the 1990s, Apple lost considerable market share in the personal computer industry to

5043-506: The Macworld Expo on January 9, 2007, Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., because the company had broadened its focus from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV . The company sold 270,000 first-generation iPhones during the first 30 hours of sales, and the device was called "a game changer for

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5166-561: The Newton MessagePad , a tablet-like personal digital assistant (PDA). John Sculley, Apple's chief executive officer, led the development. The MessagePad was poorly received for its indecipherable handwriting recognition feature and was discontinued at the direction of Jobs, who returned to Apple in 1998 after an internal power struggle. Apple also prototyped a PowerBook Duo –based tablet computer but decided not to release it to avoid hurting MessagePad sales. In May 2004, Apple filed

5289-527: The Power Macintosh , the first of many computers with Motorola's PowerPC processor. In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones . Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996, Apple executives were worried that the clones were cannibalizing sales of its own high-end computers, where profit margins were highest. In 1996, Spindler

5412-518: The Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, and the iMac desktop and iBook laptop for consumers. Jobs said the small product line allowed for a greater focus on quality and innovation. Around then, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia 's Key Grip digital video editing software project which

5535-475: The SoundJam MP audio player software from Casady & Greene . Apple renamed the program iTunes , and simplified the user interface and added CD burning. In 2001, Apple changed course with three announcements. First, on March 24, 2001, Apple announced the release of a new modern operating system, Mac OS X . This was after numerous failed attempts in the early 1990s, and several years of development. Mac OS X

5658-512: The TRS-80 and Commodore PET , because of its character cell-based color graphics and open architecture . The Apple I and early Apple II models use ordinary audio cassette tapes as storage devices, which were superseded by the 5 + 1 ⁄ 4 -inch floppy disk drive and interface called the Disk II in 1978. The Apple II was chosen to be the desktop platform for the first killer application of

5781-628: The chief operating officer . Gassée left the company later that year to set up a rival, Be Inc. The company pivoted strategy and, in October 1990, introduced three lower-cost models: the Macintosh Classic , the Macintosh LC , and the Macintosh IIsi , all of which generated significant sales due to pent-up demand. In 1991, Apple introduced the hugely successful PowerBook with a design that set

5904-523: The iLife suite. At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for

6027-467: The iPad Pro (7th generation) , it is only compatible with the Magic Keyboard that was designed for the iPad Pro 3rd , 4th , 5th and 6th generations. The first generation of the high-end and professional flagship iPad Pro was announced on September 9, 2015, and released on November 11, (12.9-inch version) and March 31 (9.7-inch). It used an Apple A9X chip, with a 2× higher memory bandwidth and

6150-467: The iTunes Store , launching the " Think different " advertising campaign, and opening the Apple Store retail chain. These moves elevated Apple to consistently be one of the world's most valuable brands since about 2010. Jobs resigned in 2011 for health reasons, and died two months later; he was succeeded as CEO by Tim Cook . Apple's current product lineup includes portable and home hardware such as

6273-401: The third- and fourth-generation iPads , which featured Retina displays ; and the iPad Mini , which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of

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6396-547: The 1990s, including QuickTake digital cameras , PowerCD portable CD audio players, speakers , the Pippin video game console, the eWorld online service, and Apple Interactive Television Box . Enormous resources were invested in the problematic Newton tablet division, based on John Sculley's unrealistic market forecasts. Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple

6519-530: The App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be

6642-471: The Apple II division and stating that the company had "been going in the wrong direction for the last five years". Wozniak remained employed by Apple as a representative, receiving a stipend estimated to be $ 120,000 per year. Jobs and Wozniak remained Apple shareholders following their departures. After the departures of Jobs and Wozniak in 1985, Sculley launched the Macintosh 512K that year with quadruple

6765-521: The Apple Pencil hover which is previously featured on the iPad Pro (6th generation) and the landscape oriented front-facing camera which is previously used on the tenth-generation iPad. Like the iPad Pro (7th generation) , it is only compatible with the Apple Pencil Pro alongside the lower-entry Apple Pencil with USB-C port, making it incompatible with the Apple Pencil (2nd generation) . Unlike

6888-421: The Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back from the project. Jobs quickly redefined the Macintosh as a graphical system that would be cheaper than the Lisa, undercutting his former division. Jobs was also hostile to the Apple II division, which at the time, generated most of the company's revenue. In 1984, Apple launched

7011-583: The Macintosh, the first personal computer without a bundled programming language . Its debut was signified by " 1984 ", a US$ 1.5   million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This was hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide . The advertisement created great interest in Macintosh , and sales were initially good, but began to taper off dramatically after

7134-637: The RAM, and introduced the LaserWriter , the first reasonably priced PostScript laser printer . PageMaker , an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market. This dominant position in

7257-567: The U.S. AT&T network), and the other supports LTE bands 1, 3, 5, 13, 25 and CDMA EV-DO Rev. A and Rev. B. Apple extended the range of cellular compatibilities worldwide with the release of the fifth generation of iPad and the second generation of iPad Mini, worldwide and all major carriers across North America. The iPad Air and iPad Mini come in two cellular sub-variants, all of which featured nano-SIMs, quad-band GSM, penta-band UMTS, and dual-band CDMA EV-DO Rev. A and B. One supports LTE bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25 and 26, and

7380-542: The always-on " Hey Siri " voice recognition, a feature advertised as being made possible by low-power processing in those chips. The sixth generation of iPad was announced and released on March 27, 2018. It uses a dual-core Apple A10 Fusion chip and feature a 1080p and 30fps rear mounted 8-megapixel iSight camera, and a 720p Facetime HD camera. It was the first non-Pro iPad to support the Apple Pencil . It also had faster FaceTime HD, LTE connectivity, Touch ID, and multitask functionalities. The seventh generation of iPad

7503-534: The associated app, whereas widgets display live, auto-updating content, such as a weather forecast, the user's email inbox, or a news ticker directly on the homescreen. Along the top of the screen is a status bar, showing information about the device and its connectivity. The status bar itself contains two elements, the Control Center and the Notification Center. iOS' Control Center can be "pulled" down from

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7626-505: The background as long as it is playing audio or video content, voice over IP – application is suspended when a phone call is not in progress, Push notification, Local notifications – application schedules local notifications to be delivered at a predetermined time, Task completion – application asks the system for extra time to complete a given task, Fast app switching – application does not execute any code and may be removed from memory at any time, Newsstand – applications can download content in

7749-582: The business world: VisiCalc , a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office, but Apple II market share remained behind home computers made by competitors such as Atari , Commodore , and Tandy . On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $ 22 per share ($ .10 per share when adjusting for stock splits as of September 3, 2022 ), generating over $ 100 million, which

7872-413: The camera view accordingly to perspectivally centralize them. The 12.9-inch version had a mini LED-based Liquid Retina XDR display, compared to the 11-inch model's lesser IPS LCD-based Liquid Retina display. The sixth generation of iPad Pro was announced on October 18, 2022, and released on October 26. It used an Apple M2 chip, with an 8-core CPU and 10-core GPU. The seventh generation of iPad Pro

7995-478: The company has a large following and enjoys a high level of brand loyalty . Apple Computer Company was founded on April 1, 1976, by Steve Jobs , Steve Wozniak , and Ronald Wayne as a partnership . The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus , and Wozniak sold his HP-65 calculator. Neither received

8118-421: The company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. IPad The iPad is a brand of iOS - and iPadOS -based tablet computers that are developed and marketed by Apple . The first-generation iPad was introduced on January 27, 2010. Since then, the iPad product line has been expanded to include

8241-671: The core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $ 150 million investment in Apple and a commitment to continue developing Mac software. This was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices in the United States v. Microsoft Corp. case. Around then, Jobs donated Apple's internal library and archives to Stanford University , to focus more on

8364-428: The current shape for almost all modern laptops. The same year, Apple introduced System 7 , a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities. The success of the lower-cost Macs and PowerBook brought increasing revenue. For some time, Apple was doing very well, introducing fresh new products at increasing profits. The magazine MacAddict named

8487-402: The desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margin , and appeared to have no effect on total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of

8610-500: The desktop publishing market and estranged many of its original consumer customer base who could no longer afford Apple products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price. During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as

8733-404: The end of the first week. In May 2010, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. In June 2010, Apple released the iPhone 4 , which introduced video calling using FaceTime , multitasking , and a new design with an exposed stainless steel frame as the phone's antenna system. Later that year, Apple again refreshed the iPod line by introducing

8856-509: The entire Mac product line—over one year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro , MacBook , and MacBook Pro became their respective successors. Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price . Between early 2003 and 2006,

8979-504: The first of more than 500 stores around the world. Third, on October 23, 2001, the iPod portable digital audio player debuted. The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years. In 2003, the iTunes Store was introduced with music downloads for 99¢ a song and iPod integration. It quickly became the market leader in online music services, with over 5 billion downloads by June 19, 2008. Two years later,

9102-399: The first three months as reviews started to come in. Jobs had required 128 kilobytes of RAM, which limited its speed and software in favor of aspiring for a projected price point of $ 1,000 (equivalent to $ 2,900 in 2023). The Macintosh shipped for $ 2,495 (equivalent to $ 7,300 in 2023), a price panned by critics due to its slow performance. In early 1985, this sales slump triggered

9225-503: The first-generation Pencil with a USB-C-to-Lightning adapter, which will be included with new Pencil purchases. While lacking the Smart Connector of the Pro and Air lines, it is compatible with a new Magic Keyboard Folio announced alongside the device. This model did not immediately replace the 9th-generation iPad; Apple continued to sell the older model at the same price, while the price for

9348-581: The formers but with integrated trackpads which the Smart Keyboard Folio and Smart Keyboard lack. Since its introduction in 2010, the iPad runs on the iPhone 's iOS mobile operating system , but it was later replaced with an optimized derivation, iPadOS, in September 2019. It shares the former's development environment and many of its applications and features. The iPad is compatible with nearly every iPhone application through iOS, and developers can optimize these applications to take full advantage of

9471-547: The frame and tracks the camera view to keep them centered. Its Retina Display added support for the True Tone technology, which automatically adjusts the screen color temperature according to the ambient lighting. The 10th-generation iPad was announced on October 18, 2022, with pre-orders starting immediately and availability set for October 26. It uses the Apple A14 Bionic chip, has a larger 10.9-inch screen, and replaces

9594-519: The full selling price but in total earned $ 1,300 (equivalent to $ 7,000 in 2023). Wozniak debuted the first prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU , RAM , and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer. It was priced soon after debut for $ 666.66 (equivalent to $ 3,600 in 2023). Wozniak later said he

9717-560: The iPad include the Apple Pencil , Smart Case , Smart Keyboard , Smart Keyboard Folio , Magic Keyboard , and several adapters. Apple co-founder and CEO Steve Jobs said in a 1983 speech: "What we want to do is we want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes   ... and we really want to do it with a radio link in it so you don't have to hook up to anything and you're in communication with all of these larger databases and other computers". In 1993, Apple worked on

9840-458: The iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $ 624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999. On August 24, 2012,

9963-452: The iPad's software. They used iOS SDK , a software development kit. The iOS user interface is based upon direct manipulation, using multi-touch gestures such as swipe, tap, pinch, and reverse pinch. Interface control elements include sliders, switches, and buttons. Internal accelerometers are used by some applications to respond to shaking the device (one common result is the undo command) or rotating it in three dimensions (one common result

10086-510: The iPhone, iPad, Apple Watch , Mac , and Apple TV ; operating systems such as iOS , iPadOS , and macOS ; and various software and services including Apple Pay , iCloud , and multimedia streaming services like Apple Music and Apple TV+ . Apple is one of the Big Five American information technology companies; for the most part since 2011, Apple has been the world's largest company by market capitalization , and, as of 2023 ,

10209-451: The iPhone, the cellular variant did not support voice calls and text messages, but only data connectivity; it also had an additional micro-SIM circuit slot attached on the side. The 3G-based iPad is compatible with any GSM carrier, unlike the iPhone which is usually sold 'locked' to specific carriers . For the first generation of iPad, cellular access from T-Mobile was limited to slower EDGE cellular speeds because T-Mobile's network at

10332-465: The iTunes Store was the world's largest music retailer. In 2002, Apple purchased Nothing Real for its advanced digital compositing application Shake , and Emagic for the music productivity application Logic . The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application. The release of iPhoto that year completed

10455-557: The iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch . Within a month, the store sold 60 million applications and registered an average daily revenue of $ 1 million, with Jobs speculating in August 2008 that

10578-432: The incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $ 775,000 to US$ 118   million, an average annual growth rate of 533%. The Apple II , also designed by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire . It differs from its major rivals,

10701-408: The industry". In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management , thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

10824-497: The lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel -powered PC clones . In 1997, Apple was weeks away from bankruptcy . To resolve its failed operating system strategy, it bought NeXT, effectively bringing Jobs back to the company, who guided Apple back to profitability over the next decade with the introductions of the iMac , iPod , iPhone , and iPad devices to critical acclaim as well as

10947-472: The lowest priced variant has increased from 64GB of previous generation to 128GB. The new Wi-Fi 6E chip is faster, the USB-C port is faster compared to previous generations. Like the iPad Pro (7th generation) and the iPad Air (6th generation) , it is only compatible with the Apple Pencil Pro alongside the lower-entry Apple Pencil with USB-C port, making it incompatible with the Apple Pencil (2nd generation) . It

11070-481: The market, the high-right policy was in full force by the mid-1980s, due to Jean-Louis Gassée's slogan of "fifty-five or die", referring to the 55% profit margins of the Macintosh II . This policy began to backfire late in the decade as desktop publishing programs appeared on IBM PC compatibles with some of the same functionality of the Macintosh at far lower price points. The company lost its dominant position in

11193-418: The most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud , an online storage and syncing service for music, photos, files, and software which replaced MobileMe , Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. On August 24, 2011, Jobs resigned his position as CEO of Apple. He

11316-438: The newer 10th-generation model was increased. The first generation of the flagship, smaller iPad Mini was announced on October 23, 2012, and released on November 2. The 7.9-inch display has a resolution of 1024 by 768 pixels. The tablet uses a dual-core Apple A5 chip, and has hardware resembling that of the second generation of iPad. It has a FaceTime HD camera, a 5-megapixel iSight camera, an ultrafast wireless LTE range, and

11439-541: The other supports LTE bands 1, 2, 3, 5, 7, 8, 18, 19, 20 and TD-LTE bands 38, 39 and 40. Apple offers many accessories for its iPad models, ranging from keyboards, styluses, cases, to adapters; a 10 W power adapter is bundled with the device. In addition to a camera connection kit which consists of two adapters for the iPad's dock connector, one of USB Type A and one of SD card reader; these adapters can transfer photographs and videos and connect USB audio card and MIDI keyboard . Apple's list of accessories included

11562-505: The period between 1989 and 1991 as the "first golden age" of the Macintosh. The success of lower-cost consumer Macs, especially the LC, cannibalized higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, for different markets: the high-end Quadra series, the mid-range Centris series, and the consumer-marketed Performa series. This led to significant consumer confusion between so many models. In 1993,

11685-448: The present and the future rather than the past. He ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing . On November 10, 1997, the Apple Store website launched, which was tied to a new build-to-order manufacturing model similar to PC manufacturer Dell 's success. The moves paid off for Jobs; at the end of his first year as CEO, the company had

11808-420: The price of Apple's stock increased more than tenfold, from around $ 6 per share ( split-adjusted ) to over $ 80. When Apple surpassed Dell's market cap in January 2006, Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words. Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders". During his keynote speech at

11931-524: The right of the last page, the App Library lists and categorizes apps installed on the device. Apps within each category are arranged based on the frequency of their usage. In addition to a category for suggested apps, a "recent" category lists apps recently installed alongside App Clips recently accessed. Users can search for the app they want or browse them in alphabetical order. iOS' multitasking API included Background audio – application continues to run in

12054-409: The smaller iPad Mini , the lighter and thinner iPad Air , and the flagship iPad Pro models. As of 2022, over 670 million iPads have been sold, making Apple the largest vendor of tablet computers . Due to its popularity, the term "iPad" is sometimes used as a generic name for tablet computers. The iPhone 's iOS operating system (OS) was initially used for the iPad, but in September 2019, its OS

12177-513: The time used different frequencies. The second generation of iPad introduced a third tier of CDMA support from Verizon , which is available separately from the AT&;T -based version. The fifth generation of iPad used a nano-SIM circuit slot, while its predecessors used micro-SIM. The iPads used two frequency bands; both support the same quad-band GSM and quad-band UMTS frequencies. One supports LTE bands 4 and 17 (principally intended for use on

12300-468: The top right of the notch, giving access to various toggles to manage the device more quickly without having to open the Settings. It is possible to manage brightness, volume, wireless connections, music player, etc. A homescreen may be made up of several pages, between which the user can swipe back and forth, one of the ways to do this is to hold down on the "dots" shown on each page and swipe left or right. To

12423-488: The ultra-wide camera lens), and a landscape oriented front-facing camera, previously used in the iPad (10th generation) . It is only compatible with the Apple Pencil Pro , the lower-entry Apple Pencil with USB-C port and the new, thinner Magic Keyboard , making it incompatible with the Apple Pencil (2nd generation) and the Magic Keyboard that was designed for the 3rd through 6th generations. The iPad comes in two variants: Wi-Fi only and Wi-Fi with cellular support. Unlike

12546-402: The upside-down orientation of the device. Consequently, the device has no "native" orientation; only the relative position of the home button changes. The fourth generation of iPad was announced on October 23, 2012, and released on November 2. It has an Apple A6 X chip, improved LTE and WiFi connectivity, a five-megapixel, rear-facing camera that is capable of recording 1080p videos, and

12669-616: Was a Dial-A-Joke line active in the 1970s. Started by Bob Bilkiss of West Los Angeles in 1970, the line was named so to appear last in the Los Angeles telephone directory . Emerging from a wave of Dial-A-Joke numbers in Los Angeles in the turn of the 1970s, Zzzzzz enjoyed a high level of popularity in its day. For several years, it was the busiest residential telephone number in the United States. In 1974 AT&T in New York City began

12792-426: Was announced and released on March 18, 2019. It uses an Apple A12 Bionic chip, with a 3-times faster CPU and a 9-times faster GPU than its predecessor. It features a Truetone-based Retina screen display with 25% wider Color and higher pixel density. The sixth generation of iPad Mini was announced and released on September 24, 2021. The display size was increased to 8.3 inches. It uses an Apple A15 Bionic chip, with

12915-460: Was announced on January 27, 2010, and pre-ordering began on March 12. Initial reaction to the product name, which struck some women as a menstrual pun "indicative of a male-helmed team oblivious" to the connotations, was negative. A Wi-Fi-capable version was released in the United States on April 3 and a 3G -capable version was released on April 30. Apple released iPad models internationally on May 28, July 23, and September 17. The first iPad has

13038-431: Was announced on March 18, 2019, and released on March 25. It used an Apple A12 Bionic with an embedded Neural Engine, 6-core CPU and 4-core GPU. Its 866 Mbit/s WiFi connectivity are LTE-based, and it is equipped with a 1080p HD video camera. The fourth generation of iPad Air was announced on September 15, 2020, and released on October 23. It used an Apple A14 Bionic chip, which comprised 11.9 billion transistors,

13161-416: Was announced on March 7, 2012, and released on March 16. It uses a dual-core Apple A5X chip embedded with quad-core graphics. Its Retina Display is 2,048 by 1,536 pixels and its pixels are 50% denser than those of standard displays. Unlike the iPhone and iPod Touch 's built-in applications, which work in portrait, landscape-left and landscape-right orientations , the iPad's built-in applications support

13284-412: Was announced on May 7, 2024, an release on May 15, 2024. It uses an Apple M4 , making it the first Apple device to use this chip. It is the first iPad Pro to use OLED display, called Ultra XDR Retina Display . The chassis design is about 5.3mm thin on the 11-inch model and 5.1mm thin on the 13-inch model, thinner than previous models. It features a Tandem OLED display, an updated Pro Cameras (which lacks

13407-501: Was announced on September 10, 2019, and released on September 25. It uses a 64-bit Apple A10 Fusion chip, with a 4-core CPU and 6-core GPU. Its slightly larger 10.2" Retina Display has a resolution of 2,160 × 1,620 (3.5 million pixels). It added support for the Smart Keyboard accessory. The eighth generation of iPad was announced on September 15, 2020, and released on September 18. It uses an Apple A12 Bionic chip, which has

13530-473: Was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; it sued Microsoft for making a GUI similar to the Lisa in Apple Computer, Inc. v. Microsoft Corp. The lawsuit dragged on for years and was finally dismissed. The major product flops and the rapid loss of market share to Windows sullied Apple's reputation, and in 1993 Sculley

13653-504: Was developed and released before the iPad. In 1991, Apple's chief design officer Jonathan Ive devised an industrial design of a stylus-based tablet, the Macintosh Folio, which led to the development of a larger tablet prototype project codenamed K48 that Apple began in 2004. Ive sought to develop the tablet first but came to an agreement with Jobs the iPhone was more important and should be prioritized. The first generation of iPad

13776-454: Was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor. On July 9, 1997, Jobs staged a boardroom coup that resulted in Amelio's resignation after overseeing a three-year record-low stock price and crippling financial losses. The board named Jobs as interim CEO and he immediately reviewed the product lineup. Jobs canceled 70% of models, ending 3,000 jobs and paring to

13899-587: Was launched as Final Cut Pro in April 1999. Key Grip's development also led to Apple's release of the consumer video-editing product iMovie in October 1999. Apple acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple repackaged as the professional-oriented DVD Studio Pro , and reused its technology to create iDVD for the consumer market. In 2000, Apple purchased

14022-576: Was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, around 300 millionaires were created, including Jobs and Wozniak, from a stock price of $ 29 per share and a market cap of $ 1.778 billion. In December 1979, Steve Jobs and Apple employees, including Jef Raskin , visited Xerox PARC , where they observed the Xerox Alto , featuring a graphical user interface (GUI). Apple subsequently negotiated access to PARC's technology, leading to Apple's option to buy shares at

14145-437: Was on January 19, 2012, when Apple's Phil Schiller introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in the biography Steve Jobs that he wanted to reinvent the textbook industry and education. From 2011 to 2012, Apple released the iPhone 4s and iPhone 5 , which featured improved cameras, an intelligent software assistant named Siri , and cloud-synced data with iCloud;

14268-466: Was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue , with US$ 391.04   billion in FY 2024. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II , became a best seller as one of the first mass-produced microcomputers . Apple introduced

14391-577: Was replaced as CEO by Gil Amelio , who was hired for his reputation as a corporate rehabilitator. Amelio made deep changes, including extensive layoffs and cost-cutting. This period was also marked by numerous failed attempts to modernize the Macintosh operating system (MacOS). The original Macintosh operating system ( System 1 ) was not built for multitasking (running several applications at once). The company attempted to correct this by introducing cooperative multitasking in System 5, but still decided it needed

14514-590: Was replaced as CEO by Michael Spindler . Under Spindler, Apple, IBM , and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform or PReP), with IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows. That year, Apple introduced

14637-467: Was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time and instead had two co-lead directors— Andrea Jung and Arthur D. Levinson —who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs's death. On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The next major product announcement by Apple

14760-520: Was started by nightclub owner Chuck Zissen. For the first week he not only financed the service but did the jokes live. People would call day and night for him to tell jokes, and his wife threatened to leave if things remained the same. So he changed his home telephone number, and he put the Dial-a-Joke phone line on a recorder. In Austria in the early 1960s, a joke of the week phone service was available by dialing 1562. Apple Inc. Apple Inc.

14883-412: Was switched to a fork of iOS called iPadOS that has better support for the device's hardware and a user interface tailored to the tablets' larger screens. Since then, major versions of iPadOS have been released annually. The iPad's App Store is subject to application and content approval . Many older devices are susceptible to jailbreaking , which circumvents these restrictions. The original iPad

15006-541: Was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits". Apple Computer, Inc. was incorporated in Cupertino, California , on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $ 800 only twelve days after having co-founded it. Multimillionaire Mike Markkula provided essential business expertise and funding of $ 250,000 (equivalent to $ 1,257,000 in 2023) to Jobs and Wozniak during

15129-433: Was well-received for its software and was recognized as one of the most-influential inventions of 2010. As of the third quarter of 2021, the iPad had a market share of 34.6% among tablets. Beside personal use, the iPad is used in the business, education, healthcare, and technology sectors. There are two connectivity variants of iPad; one has only Wi-Fi , and one has additional support for cellular networks . Accessories for

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