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89-525: The DeSoto Six Series K was introduced August 4, 1928 as a 1929 model. It was a badge engineered version of the 1928 Chrysler Six Series 60 offering the same body style choices of the Chrysler. In honor of Hernando de Soto 's Spanish heritage, trim packages used the terms "cupe", "coche" and "de Lujo", or Spanish for "coupe", "coach" and "deluxe", while the roadster was called the "Roadster Espanol". By 1931 English terms were used for all models. The engine used

178-741: A "premium" marque, Volkswagen often introduces new technologies in Audi-branded cars before fitting them to mainstream products (such as the Direct-Shift Gearbox ). In production, platform sharing is used extensively, with the modular MQB platform underpinning a range of vehicles from the Audi A1 to the Volkswagen Atlas . The previous D platform of the 2000s was used for the Volkswagen Phaeton and Bentley Continental GT (built in steel) and

267-612: A Chrysler interior. For the 1989 model year, Toyota and Nissan introduced the Lexus and Infiniti luxury brands in the United States (following the Acura luxury brand of Honda) with the all-new Lexus LS400 and Infiniti Q45 full-size sedans. Both brands expanded their model line for 1990, sourcing an existing model line from the Japanese market to rebrand as an entry-level offering. The Lexus ES250

356-466: A Chrysler powertrain, the Routan received its own styling and content features as well as a standard "sportier suspension and steering". In Japan, automobile manufacturers differed in the marketing of their product ranges. In contrast to marketing a single vehicle under multiple brand names (with minor changes to exterior bodywork), Japanese manufacturers marketed vehicles through multiple sales networks, with

445-665: A Japanese-market Toyota (Toyota Vista/Windom) and its chassis and engine with the Camry, the ES300 shared no resemblance to the American-market Camry. Infiniti moved away from a two-door coupe entirely, replacing the M30 with the four-door J30 ( Nissan Leopard J Ferie in Japan). Automotive industry The automotive industry comprises a wide range of companies and organizations involved in

534-463: A base sedan and a trunkback sedan. The cars featured Chrysler's vaunted “ Floating Power ” rubber engine mounts which isolated engine vibration from the chassis. Optional features included carpeting for the front seat area, radio, twin windshield wipers and a heater. Airstreams were priced about $ 200 less ($ 4,445 in 2023 dollars ) than the DeSoto Airflow. That, plus the more traditional styling, made

623-594: A car through each brand; for example, the Chevrolet Tahoe, GMC Yukon, and Cadillac Escalade each share a common body. In another example, the same model is rebadged when it is sold in different regions and markets. In Australia, during the 1980s and 1990s, the Button car plan required imported Nissans and Toyotas to adopt Ford and Holden (GM) nameplates. In the United Kingdom, Opel-produced vehicles are marketed under

712-430: A car, and prefer other modes of transport. Other potentially powerful automotive markets are Iran and Indonesia . Emerging automobile markets already buy more cars than established markets. According to a J.D. Power study, emerging markets accounted for 51 percent of the global light-vehicle sales in 2010. The study, performed in 2010 expected this trend to accelerate. However, more recent reports (2012) confirmed

801-677: A common platform to produce the American version of the Odyssey minivan, also underpinning the Honda Pilot and Honda Passport SUVs, the Acura MDX CUV, and the Honda Ridgeline mid-size pickup truck. Although intended to save development costs by spreading design and research costs over several vehicles, rebadging can also become problematic if not implemented properly. Using multiple car brands under

890-707: A distinct vehicle being sold under various model nameplates (from a single manufacturer). Toyota marketed the Corolla in Japan exclusively at Toyota Corolla Store locations; at Toyota Auto Store locations, it was named the Toyota Sprinter . Nissan sold the Nissan Cedric through its Nissan Bluebird Store network, with the identical Nissan Gloria through the Nissan Prince Store network. Honda previously marketed

979-551: A five-passenger interior. Coinciding with the 1998 Daimler-Chrysler merger, the Eagle brand was discontinued; the singular Jeep brand was integrated as part of Chrysler or Dodge dealership networks. The Chrysler 300M was originally developed as a second generation of the Eagle Vision; following the discontinuation of Eagle, the vehicle continued into production as a Chrysler model, adopting a slightly restyled grille, Chrysler badging, and

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1068-488: A group of major car manufacturers including GM , Ford , Volvo , BYD Auto , Jaguar Land Rover and Mercedes-Benz committed to "work towards all sales of new cars and vans being zero emission globally by 2040, and by no later than 2035 in leading markets". Major car manufacturing nations like the United States, Germany, China, Japan and South Korea, as well as Volkswagen , Toyota , Peugeot , Honda , Nissan and Hyundai , did not pledge. The global automotive industry

1157-536: A joint venture with a local manufacturer to manufacture automobiles in the country. Prior to 2022, the Chinese government dictates that no more than two joint ventures are allowed for each foreign investor. Larger foreign manufacturers often set up two joint ventures to maximize the market reach, including Toyota ( FAW Toyota and GAC Toyota ), Ford (JMC-Ford and Changan Ford ), Volkswagen ( SAIC-VW and FAW-VW ) and Honda ( Dongfeng Honda and Guangqi Honda ). To distribute

1246-493: A model to carry over to its rebadged model counterparts. Through the 2000s, the American Big Three automakers reduced their brand footprint by closing or selling underperforming brands. After 2001, Chrysler discontinued its Plymouth brand (following the closure of Eagle in 1998). In response to the late 2000s recession, Ford ended its ownership of Jaguar , Land Rover , Aston Martin , and Volvo Cars ; in 2010, Mercury

1335-572: A revised version of their product through an OEM deal, as with Volkswagen marketing a modified version of the Dodge Caravan and Chrysler Town and Country minivans as the Volkswagen Routan (2009–2014). Another example was the joint venture of Mitsubishi and Chrysler that resulted in vehicles produced by Diamond-Star Motors that were marketed under various nameplates from 1985 until 1993. In China, foreign manufacturers were required to form

1424-753: A sedan, hatchback, or SUV/CUV body designs. Automotive industry rebadging can be compared with white-label products in other consumer goods industries, such as consumer electronics and power tools . The first case of badge engineering appeared in 1917 with the Texan automobile assembled in Fort Worth, Texas, that made use of Elcar bodies made in Elkhart, Indiana. "Probably the industry's first example of one car becoming another" occurred in 1926 when Nash Motors ' newly introduced smaller-sized Ajax models were discontinued in 1926 after over 22,000 Ajax cars were sold during

1513-554: A shared appearance; Cadillac Eldorado Seville , Buick Limited Riviera , Oldsmobile Starfire 98 , Pontiac Bonneville Catalina , and the Chevrolet Bel-Air Impala . A later example was Wolseley Motors after it was bought out by William Morris . After World War I , "Wolseley started to lose its identity and eventually succumbed to badge engineering." This was repeated with the consolidation of Austin Motor Company and

1602-409: A single-parent manufacturer can significantly increase selling costs, as each model line must be marketed separately, requiring a distinct dealership network. Inappropriate use of rebadging can also hurt overall sales by resulting in "cannibalism" between two or more brands owned by the same company by failing to develop a distinct image for each brand or by allowing the market failure of one version of

1691-591: A singular GM brand. As an exception, Cadillac offers division-exclusive engines (the Northstar and Blackwing V8 engine families). In 1981, GM lost a 1977 lawsuit related to consumers (who purchased 1977 Oldsmobile Delta 88s equipped with a 350 cu in (5.7 L) Chevrolet small-block engine instead of the 350 cu in (5.7 L) Oldsmobile V8 engine ). At the time of production, GM had downsized its full-size model lines in preparation for another oil crisis and had increased production of V6 engines as

1780-436: A top producer 1950s : United Kingdom, Germany, and France restarted production. 1960s : Japan started production and increased volume through the 1980s. United States, Japan, Germany, France, and the United Kingdom produced about 80% of motor vehicles through the 1980s. 1990s : South Korea became a volume producer. In 2004, Korea became No. 5 passing France. 2000s : China increased its production drastically, and became

1869-629: Is "to spread the huge development costs of a new vehicle over as many cars as possible". An example is General Motors' rebadging of the Camaro as the Firebird , a successful model from the 1960s through to the 2000s. In most cases, consumers are interested in each brand's focus "on the unique elements of styling and driving characteristics". Some cars would not be marketed without the cost savings that are obtained from this practice, and carmakers can develop many "different models – all wearing different badges – off

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1958-593: Is a four-door sedan derived from the V20 Toyota Camry. Though visibly similar to the Camry introduced for 1987, the ES250 was a rebranded Toyota Camry Prominent/Vista ; a model developed for Japan, the Prominent/Vista (dependent on sales network) is a four-door pillared hardtop sedan with a slightly lower roofline and restyled body panels. Along with the change to left-hand drive, the ES250 adopted an interior similar to

2047-643: Is a major consumer of water. Some estimates surpass 180,000 L (39,000 imp gal) of water per car manufactured, depending on whether tyre production is included. Production processes that use a significant volume of water include surface treatment, painting, coating, washing, cooling, air-conditioning, and boilers, not counting component manufacturing. Paintshop operations consume especially large amounts of water because equipment running on water-based products must also be cleaned with water. In 2022, Tesla's Gigafactory Berlin-Brandenburg ran into legal challenges due to droughts and falling groundwater levels in

2136-463: Is a primary mode of transportation for many developed economies. The Detroit branch of Boston Consulting Group predicted that, by 2014, one-third of world demand would be in the four BRIC markets (Brazil, Russia, India, and China). Meanwhile, in developed countries, the automotive industry has slowed. It is also expected that this trend will continue, especially as the younger generations of people (in highly urbanized countries) no longer want to own

2225-477: Is amortized tooling costs, which means the vehicle can be produced at a higher margin of profit (or a lower price, or both). Badge engineering occurs in the luxury -type market segments. An automobile manufacturer will use a model from its mainstream brand as a basis for a model under a premium marque by upgrading its features, technology, and/or styling. Along with visible cosmetic differences, premium models may also receive upgraded drivetrains. An example of this

2314-454: Is an automobile that was built by DeSoto during model years 1935 and 1936. During both years, the car was sold along with the streamlined DeSoto Series SE Airflow . The DeSoto Airstream Series SF was sold for model year 1935, and was reidentified as the Series S-1 for 1936. The 4-door sedan sold for US$ 795 ($ 17,668 in 2023 dollars ), or $ 220 less than a 4-door DeSoto Series SG Airflow which

2403-738: Is that Ford Motor Company marketed its mainstream Ford Fusion mid-size sedan as the Lincoln MKZ ; the Ford Expedition SUV is sold as the Lincoln Navigator . A more controversial example was the Aston Martin Cygnet , a rebadged version of the Toyota iQ city car (intended to comply with EU emissions regulations). While fitted with model-specific trim and a luggage set, the Cygnet nearly tripled

2492-631: Is when two separate manufacturers trade products, filling gaps in their respective product lineups. During the 1990s, Honda and Isuzu entered into such an agreement, with Isuzu marketing the first-generation Honda Odyssey as the Isuzu Oasis as its first minivan. In return, Honda received the Isuzu Rodeo and Isuzu Trooper SUVs, which became the Honda Passport and Acura SLX ; the agreement allowed both Honda and Isuzu to enter new vehicle segments without

2581-589: The 1973 oil crisis , General Motors expanded fuel-efficient offerings beyond its Chevrolet division, reintroducing compact cars to its Buick, Oldsmobile, and Pontiac brands. Derived from the X-platform Chevrolet Nova , the Pontiac Ventura was introduced for the 1971 model year, with the Buick Apollo and Oldsmobile Omega introduced for 1973. These four X-platform vehicles (also known as N-O-V-A from

2670-682: The Audi A8 (built in aluminum). In the Japanese automotive industry, platform sharing has expanded model offerings in North America. While the initial Lexus LS was developed specifically for the American market, the later Lexus ES has shared a platform (but not a body) with the Toyota Camry (since 2013, the Toyota Avalon , itself also based on the Camry). Exclusive primarily to North America, Honda uses

2759-654: The Ford Fusion ; as part of its 2013 redesign, no other exterior panels); Cadillac rebranded the Opel Omega B as the Cadillac Catera as its first mid-size car, but replaced it, eventually moving towards platform sharing with other divisions. From 1982 until 1986, the front-wheel drive A platform underpinned the Chevrolet Celebrity , Cutlass Ciera , Pontiac 6000 , and Buick Century . As part of their legacy,

DeSoto Six - Misplaced Pages Continue

2848-756: The Honda Accord through multiple sales networks, marketing the Accord through the Honda Clio network and renaming it as the Honda Vigor for Honda Verno locations (conversely, the Vigor was renamed the Honda Inspire for the Clio network). The practice of producing multiple versions of the same vehicle would eventually lead to distinct vehicles produced for export. In North America,

2937-557: The Nuffield Organization (parent company of Morris Motors ) to form the British Motor Corporation (BMC). The rationalization of production to gain efficiencies "did not extend to marketing", and each "model was adapted, by variation in trim and accessories, to appeal to customer loyalties for whom the badge denoting the company of origin was an important selling advantage ... 'Badge Engineering', as it became known,

3026-462: The PSA Group had been in the top 8 1999 to 2012, and 2007 to 2012 one of the eight largest along with the seven largest as of 2017) and the five largest in the top 5 positions since 2007, according to OICA, which, however, stopped publishing statistics of motor vehicle production by manufacturer after 2017. All ten remained as the ten largest automakers by sales until the merger between Fiat-Chrysler and

3115-630: The Toyota Sprinter / Chevrolet Prizm , and later the Toyota Matrix / Pontiac Vibe . In another agreement, Ford and Nissan developed and produced the Mercury Villager and Nissan Quest minivans from 1993 through 2002. Another example was the cooperative work between Volkswagen and Ford to develop the VW Sharan , Ford Galaxy , and SEAT Alhambra . Badge engineering may occur when one company allows another, otherwise unaffiliated, company to market

3204-551: The United States led the world in total automobile production, with the U.S. Big Three General Motors , Ford Motor Company , and Chrysler being the world's three largest auto manufacturers for a time, and G.M. and Ford remaining the two largest until the mid-2000s. In 1929, before the Great Depression , the world had 32,028,500 automobiles in use, of which the U.S. automobile enterprises produced more than 90%. At that time,

3293-589: The Yusheng S330 developed by Jiangling Motors (JMC) . Badge engineering could be used as a strategy to lengthen the life cycle of a vehicle. After a product has reached the end of its life cycle, it may be transferred to another brand, mostly from the same holding company or joint venture. Examples include the SEAT Exeo , a rebadged Audi A4 B7 with reworked styling, which was built in Spain from used production tooling from

3382-642: The design , development , manufacturing , marketing , selling , repairing , and modification of motor vehicles . It is one of the world's largest industries by revenue (from 16% such as in France up to 40% to countries such as Slovakia). The word automotive comes from the Greek autos (self), and Latin motivus (of motion ), referring to any form of self-powered vehicle. This term, as proposed by Elmer Sperry (1860–1930), first came into use to describe automobiles in 1898. The automotive industry began in

3471-485: The value chain are made to avoid these product recalls by ensuring end-user security and safety and compliance with the automotive industry requirements. However, the automotive industry is still particularly concerned about product recalls, which cause considerable financial consequences. In 2007, there were about 806 million cars and light trucks on the road, consuming over 980 billion litres (980,000,000 m ) of gasoline and diesel fuel yearly. The automobile

3560-469: The 1860s with hundreds of manufacturers pioneering the horseless carriage . Early car manufacturing involved manual assembly by a human worker. The process evolved from engineers working on a stationary car, to a conveyor belt system where the car passed through multiple stations of more specialized engineers. Starting in the 1960s, robotic equipment was introduced to the process, and most cars are now mainly assembled by automated machinery. For many decades,

3649-531: The 1973 oil crisis and to regain lost market share, both Cadillac and Lincoln introduced smaller vehicles for their brand. In one of the most controversial uses of rebranding in automotive history, both vehicles were derived from smaller GM and Ford divisional model ranges. For the 1977 model year, Lincoln released the Lincoln Versailles to match the debut of the Cadillac Seville . In contrast with

DeSoto Six - Misplaced Pages Continue

3738-513: The 1976 Pontiac Sunbird . Similarly, to the X-body vehicles, the H-body subcompacts shared common bodies across all four divisions with differing grille, lamp, and body trim variations. Prior to 1981, the majority of General Motors vehicles were produced with engines designed by their respective divisions. From 1981 onward, GM ended its policy of divisionally-developed engines, instead offering engines under

3827-739: The 1980 model year. For 1982, Cadillac released the Cadillac Cimarron to compete against compact European-brand executive sedans . The smallest Cadillac produced since the 1900s, the Cimarron used the chassis of the GM J-body four-door sedan. Developed and brought to market less than a year before the J-body was released, Cadillac was left with almost no time to distinguish the Cimarron from its divisional counterparts from Chevrolet, Buick, Oldsmobile, and Pontiac. Though sharing nearly its entire exterior with

3916-415: The 1990s, GM advertising featured a disclaimer stating '"Oldsmobiles (or any other GM division) are equipped with engines manufactured by various GM divisions, subsidiaries and affiliates worldwide."' Prior to the mid-1970s, the American luxury brands Lincoln and Cadillac offered model lines consisting entirely of full-size two-door and four-door sedans and full-size personal luxury cars. At the beginning of

4005-524: The A-bodies became enormously popular – as well as synonymous with one of GM's most transparent examples of badge engineering : they were simultaneously presented, almost indistinguishably, on the 22 August 1983 cover of Forbes magazine as examples of genericized uniformity, embarrassing the company and ultimately prompting GM to recommit to design leadership. In 1987, Chrysler Corporation acquired American Motors Corporation (AMC) from Renault , leading to

4094-658: The Airflow's integrated headlights, broad grille work and monocoque construction. While the superstructure of the Airstream was all-steel (as opposed to wooden framing - a practice still followed by some US automakers in the mid-1930s), the car rested on its frame, while Airflow's unibody build qualities placed the passenger compartment within the frame structure. It has a 118" wheelbase. Body styles for 1935 included 2-door business coupe, convertible coupe, roadster coupe, 5-passenger coupe and trunkback sedan. Four-door offerings included

4183-469: The Audi plant in Ingolstadt after the A4 B7 production had ended. The tooling was dismantled from Ingolstadt and was sent to the SEAT manufacturing plant in Martorell , Spain, to be reinstalled. Another example is the Dongfeng Fengdu MX6, which was produced after the near-identical Nissan X-Trail (T31) production had ended, and the Maruti Suzuki Zen Estilo, which is based on the then-recently discontinued Suzuki MR Wagon . The advantage of this strategy

4272-418: The Breeze from the original CR-V , the Elysion from the Odyssey , the XR-V from the HR-V , and others. In other cases, foreign manufacturers may also rebadge a model developed by its partner, sometimes for exports to other markets. Examples include the second generation Chevrolet Captiva which is an export version of the Baojun 530 made by SAIC-GM-Wuling , or the Ford Territory , a reworked version of

4361-399: The Jeep range, Eagle was marketed towards consumers interested in imported vehicles. For 1992, the Eagle Vision full-size sedan replaced the Premier, becoming the first Eagle-brand vehicle developed by Chrysler. Positioned between the Dodge Intrepid and Chrysler Concorde, the Eagle Vision shared most exterior trim with the Concorde. It was the only Chrysler LH car offered exclusively with

4450-417: The M30 differed from the Leopard primarily in its steering wheel location. Intended largely as placeholder models, the ES250 and M30 were largely overshadowed by their companion flagship sedans. Following the end of the 1992 model year, both models were withdrawn (as their Japanese counterparts had ended their model cycles). For 1993, the ES250 was replaced by the ES300; while again sharing its body with

4539-537: The PSA Group in early 2021 ; only Renault was degraded to 11th place, in 2022, when being surpassed by both BMW (which became the 10th largest in 2021) and Chang'an . These were the twenty largest manufacturers by production volume in 2012 and 2013, or the 21 largest in 2011 (before the Fiat-Chrysler merger ), of which the fourteen largest as of 2011 were in the top 14 in 2010, 2008 and 2007 (but not 2009, when Changan and Mazda temporarily degraded Chrysler to 16th place). The eighteen largest as of 2013 have remained in

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4628-410: The Seville (sharing its chassis underpinnings both the Chevrolet Nova and the Chevrolet Camaro), the Versailles shared nearly its entire body with the Mercury Monarch (itself a counterpart of the Ford Granada ); the model line also replaced the previous Mercury Grand Monarch Ghia . Outsold by the Seville nearly three-to-one, the Versailles sold far under sales predictions and was discontinued early in

4717-508: The Toyota Sprinter was marketed as the Chevrolet Nova (and the Geo Prizm that replaced it). The Honda Vigor and Inspire were marketed as the Acura Vigor and TL; Nissan sold the Gloria in the United States as the Infiniti M45 . Two automakers can also pool resources by operating a joint venture to create a product and then selling each as their own. For example, General Motors and Toyota formed NUMMI . The vehicles produced from this venture (though not necessarily at NUMMI itself) included

4806-428: The U.S. had one car per 4.87 persons. After 1945, the U.S. produced around three-quarters of the world's auto production. In 1980, the U.S. was overtaken by Japan and then became a world leader again in 1994. Japan narrowly passed the U.S. in production during 2006 and 2007, and in 2008 also China , which in 2009 took the top spot (from Japan) with 13.8 million units, although the U.S. surpassed Japan in 2011, to become

4895-411: The Vauxhall brand; when sold in the United States, Opels were marketed as Saturns, Chevrolets, and Buicks. Conversely, the Australian Holden brand was never sold in North America, but the Holden Monaro and Holden Commodore were sold under the Pontiac (Pontiac GTO, Pontiac G8), Chevrolet (Chevrolet SS), and Buick (Buick Regal Sportback/Buick Regal TourX) nameplates. Another way badge engineering may occur

4984-486: The automotive industry, safety means that users, operators, or manufacturers do not face any risk or danger coming from the motor vehicle or its spare parts. Safety for the automobiles themselves implies that there is no risk of damage. Safety in the automotive industry is particularly important and therefore highly regulated. Automobiles and other motor vehicles have to comply with a certain number of regulations, whether local or international, in order to be accepted on

5073-749: The automotive industry. Alongside a shared chassis (though unibody construction is nearly universal in cars and many light trucks), platform sharing also standardizes components such as drivetrain, suspensions, components, and other technologies. General Motors used the B platform for many of its non-Cadillac full-size vehicles (nearly exclusively from 1959 through 1985), while Chrysler used its B platform for intermediates and its C platform for (non-Imperial) full-size cars. The Volkswagen Group uses platform sharing as its business strategy to improve its profitability and growth. For example, Audi uses components from their more pedestrian counterparts, sold as Volkswagen mass-market brands. As an effort to place Audi as

5162-445: The beginning of DeSoto's long standing, and profitable relationship with the taxicab industry. For 1936 total sales improved to 38,938 units, of which the Airstream accounted for 33,938 units compared to the reduced Airflow offerings with returned 5,000 units for the Airflow's final year. Badge engineered In the automotive industry , rebadging is a form of market segmentation used by automobile manufacturers around

5251-434: The brand's inaugural year. The chairman and CEO of the company, Charles W. Nash , ordered that the Ajax models be marketed as the "Nash Light Six", Nash being a known and respected automobile brand. Production was stopped for two days so Nash emblems, hubcaps, and radiator shells could be exchanged on all unshipped Ajax cars. Conversion kits were also distributed at no charge to Ajax owners to transform their cars and protect

5340-450: The car a success. In 1936 the Airstream was split into two trim levels while being the same Series S-1, Deluxe and Custom . Deluxe models had one piece windshields while Customs (exp. the convertible) had two piece units which were quickly becoming the industry standard. The senior series also gained a Custom Traveler model, built on a stretched 130" wheelbase. Custom Travelers were popular with limousine conversion companies and marked

5429-416: The cost of engineering an all-new vehicle design (at the same time, in Europe, the Honda Crossroad was a rebadged Land Rover Discovery ). During the late 2000s and early 2010s, the Volkswagen Routan was a rebranded version of the Dodge Grand Caravan, supplied as Volkswagen sought to re-enter the North American minivan segment without the investment of federalizing its design. Assembled by Chrysler with

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5518-464: The decade, European automakers began to market their largest sedans as luxury vehicles in North America. Though the BMW Bavaria/3.0Si , Jaguar XJ6/XJ12 , and Mercedes-Benz S-Class (W116) were priced similar to the Cadillac Sedan de Ville and Lincoln Continental, the model lines were thousands of pounds lighter and multiple feet shorter in length (with only the hand-built Rolls-Royce Phantom V rivaling Lincoln and Cadillac in size). In response to both

5607-422: The exit of the latter company from the North American market. As part of the sale, Chrysler obtained the AMC dealership network, the AMC Eagle line of all-wheel drive cars, and the Jeep line of sport-utility vehicles and pickup trucks. For 1989, Chrysler established the Jeep-Eagle Division in a strategy to both focus on Jeep and offer specialty cars differentiated from the established Chrysler lines. Following

5696-402: The first letters of their model names) were produced with identical bodies with divisional differences marked only with specific grille, lamp, and body trim variations. To expand its footprint in the subcompact segment, the H-body Chevrolet Vega platform was used for the 1975 model year for newly styled variants sold as the Chevrolet Monza , Buick Skyhawk , and Oldsmobile Starfire followed by

5785-417: The four-door Chevrolet Cavalier, the Cimarron was priced nearly twice as high as its counterpart. Additionally, J-body vehicles from other divisions could be equipped nearly identically to the Cimarron for a lower cost. Though the model line closely matched its Buick Skyhawk and Oldsmobile Firenza counterparts in sales, the Cimarron was discontinued following the 1988 model year. Though the Lincoln Versailles

5874-438: The intended standard engine, underestimating consumer demand for Oldsmobile V8 engines. To accommodate the increased market demand, nearly 60% of Delta 88s were equipped with a Chevrolet 5.7 L V8 for 1977. The lawsuit was filed by the state of Illinois, claiming GM falsely advertised the vehicles. In 1981, GM settled the lawsuit with the vehicle buyers and discontinued their company-unique policy of division-specific engines. Into

5963-492: The investment they had made in purchasing an automobile made by Nash. Starting with the beginning of General Motors in 1909, chassis and platforms were shared with all brands. GMC , which historically was a truck builder, began to offer its products branded as Chevrolet , and vehicles produced by GM were built on common platforms shared with Chevrolet, Oakland , Oldsmobile , Buick , and Cadillac . Exterior appearances were gradually upgraded between these vehicle brands. This

6052-402: The larger LS (along with similarly styled wheels and taillamps). The Infiniti M30 is a two-door notchback coupe derived from the Nissan Leopard (a model never sold in North America). Along with the coupe, Infiniti sold the M30 as a two-door convertible (converted in the United States). With the exception of its badging and its dashboard (sourced from the left-hand drive Nissan Skyline ),

6141-417: The list below) currently possess the capability to design original production automobiles from the ground up, and 17 countries (listed below) have at least one million produced vehicles a year (as of 2023). These were the ten largest manufacturers by production volume as of 2017, of which the eight largest were in the top 8 positions since Fiat's 2013 acquisition of the Chrysler Corporation (although

6230-545: The market. The standard ISO 26262 , is considered one of the best practice frameworks for achieving automotive functional safety . In case of safety issues, danger, product defect , or faulty procedure during the manufacturing of the motor vehicle, the maker can request to return either a batch or the entire production run. This procedure is called product recall . Product recalls happen in every industry and can be production-related or stem from raw materials. Product and operation tests and inspections at different stages of

6319-407: The one platform". In several countries including Japan, manufacturers often use the phrase " OEM supply" or "OEM-supplied" to denote vehicles that are a rebadged model from or for other manufacturers. Although platform sharing can often involve rebadging and rebranding, it can extend further, as the design may be used across multiple configurations. For example, a single platform may underpin

6408-625: The opposite; namely that the automotive industry was slowing down even in BRIC countries. In the United States, vehicle sales peaked in 2000, at 17.8 million units. In July 2021, the European Commission released its " Fit for 55 " legislation package, which contains important guidelines for the future of the automotive industry; all new cars on the European market must be zero-emission vehicles from 2035. The governments of 24 developed countries and

6497-400: The practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic changes to headlights , taillights, front and rear fascias , and even outer body skins. More extreme examples involve differing engines and drivetrains . The objective

6586-519: The price of the iQ. Alternatively, VW Group under Ferdinand Piëch used the reverse of this in some circumstances, engineering the more luxurious model first and then remove features for models from less prestigious marques. Examples include the Lamborghini Gallardo / Audi R8 and the Audi A4 / Volkswagen Passat . Along with rebadging and badge engineering, platform sharing is common throughout

6675-689: The production and sales rights to each joint venture, manufacturers often resort to a similar strategy deployed in Japan: simply producing the exact model under two different names with minor changes to exterior bodywork. GAC Toyota has produced the Levin as a twin model to the FAW Toyota-built Corolla and the Wildlander as the alternative to the RAV4 . Honda awarded several models to two joint ventures, which spawned

6764-770: The region. Brandenburg's Economy Minister Joerg Steinbach said that while water supply was sufficient during the first stage, more would be needed once Tesla expands the site. The factory would nearly double the water consumption in the Gruenheide area, with 1.4 million cubic meters being contracted from local authorities per year — enough for a city of around 40,000 people. Steinbach said that the authorities would like to drill for more water there and outsource any additional supply if necessary. 1960s : Post-war increase 1970s : Oil crisis and tighter safety and emission regulation 1990s : Production started in NICs . 2000s : Rise of China as

6853-400: The regional Big Threes of the United States, Europe, and Japan) owns a portfolio of different brands and markets the same car under different brands and nameplates. The practice is used for multiple reasons. In one example, a company may do so to expand its range of different brands in a market without the cost of developing completely new models. In the United States, General Motors may sell

6942-490: The retirement of the AMC Eagle Wagon in early 1988 (derived from the 1971 AMC Hornet), Eagle established its product line with the introduction of the 1988 Premier and Medallion (developed by Renault prior to the sale of AMC). To expand the product range beyond the two sedans, Chrysler sourced vehicles from Mitsubishi, introducing the 1989 Summit (Dodge/Plymouth Colt) and 1990 Talon (Mitsubishi Eclipse). In contrast to

7031-530: The same list price of $ 845 ($ 14,994 in 2023 dollars ), while the DeLujo Sedan was the top model at $ 955 ($ 16,946 in 2023 dollars ). The affordable price for a Chrysler Straight Six helped the successful introduction, setting a record sales pace and an all-time high for any American car at its introduction. The introduction of DeSoto benefited from Chrysler having entered and finished in the 1929 24 Hours of Le Mans which helped sales. The Desoto Series SF Airstream

7120-461: The second-largest automobile industry. In 2023, China had for the first time in history more than 30 million produced vehicles a year, after reaching 29 million for the first time in 2017 and 28 million the year before. From 1970 (140 models) over 1998 (260 models) to 2012 (684 models), the number of automobile models in the U.S. has grown exponentially. Safety is a state that implies being protected from any risk, danger, damage, or cause of injury. In

7209-550: The units of Airflows, 13,940, sold in 1934. While streamlined and aerodynamic , the Airflow was not embraced by the public, and the more mainstream Airstream was introduced until the DeSoto Six nameplate returned in 1937 with the Series S-3. In reviewing the Airstream, conventionality was its best attribute. Solidly built, and more conservatively styled, the 241.5 cu in (4.0 L) Chrysler Straight-6 Airstream did away with

7298-457: The world's largest-producing country in 2009. 2010s : India overtakes Korea, Canada, Spain to become 5th largest automobile producer. 2013 : The share of China (25.4%), India, Korea, Brazil, and Mexico rose to 43%, while the share of United States (12.7%), Japan, Germany, France, and United Kingdom fell to 34%. The OICA counts over 50 countries that assemble, manufacture, or disseminate automobiles. Of those, only 15 countries ( boldfaced in

7387-494: The world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. Rebadging is also known as rebranding and badge engineering ; the latter is an intentionally ironic misnomer in that little or no actual engineering takes place. The term originated with

7476-493: Was closed by Ford. General Motors underwent several brand revisions; following the discontinuation of the Geo sub-brand of Chevrolet in 1997, Oldsmobile was closed after 2004 (the oldest American nameplate at the time). Following its 2009 bankruptcy, GM closed Pontiac, Saturn, and Hummer in 2010; Saab was sold (eventually leading to its demise). GM sold its European Opel and Vauxhall brands in 2017 to PSA (now Stellantis). In response to

7565-561: Was largely forgotten after its 1980 discontinuation (its role superseded by the downsizing of the Lincoln Continental for 1982), the Cimarron would cause extensive damage to the Cadillac brand, as its market share declined by almost 50% from 1980 to 1998. As of current production, neither Lincoln nor Cadillac has marketed a compact-segment car. Through the use of rebranding, Lincoln produced the mid-size Lincoln MKZ (sharing its doors with

7654-441: Was listed at US$ 1,015 ($ 22,557 in 2023 dollars ). Chrysler fielded its own Chrysler Airstream model concurrently; visual cues separated the two automobiles. The Airstream was the modernized DeSoto Six Series SD, and was offered to recapture market share lost during the 1934 season when DeSoto only offered the Airflow. In 1935, there were 20,784 Airstream cars sold, as compared to 6,797 Airflow models. Airstream sales nearly doubled

7743-522: Was partly because all bodywork was provided by Fisher Body which was bought by GM in 1925, and the introduction of the Art and Color Section in 1928, directed by Harley Earl . For the 1958 model year, GM was promoting its fiftieth year of production and introduced anniversary models for each brand; Cadillac, Buick, Oldsmobile, Pontiac, and Chevrolet. The 1958 models shared an almost identical appearance on all models for each brand and made special luxury models with

7832-513: Was symptomatic of a policy of sales competition between the constituent organizations". The ultimate example of BMC badge engineering was the 1962 BMC ADO16 which was available badged as a Morris, MG, Austin, Wolseley, Riley and the upmarket Vanden Plas . A year earlier, the Mini was also available as Austin, Morris, Riley, and Wolseley – the latter two having slightly bigger boots. Badge engineering often occurs when an individual manufacturer (such as

7921-524: Was the Silver Dome while the roadster was offered with the high performance Red Head while the displacement was the same at 174.9 cu in (2.9 L) Chrysler I6 . Hydraulic, 11 in (279 mm) four wheel drum brakes are attached to 19 in (483 mm) wood spoked wheels. Four, two-door body styles were offered and three, four-door body styles were offered including a touring car convertible were offered. All two-door choices were available for

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