The DeSoto Firesweep is an automobile that was produced by DeSoto from 1957 through 1959.
91-588: The Firesweep was a lower-priced entry that combined a Dodge shell and chassis (which featured a 122-inch wheelbase, four inches shorter than that of the senior DeSotos) with a DeSoto bumper and grill. 1957 models were sold only as imports in Canada . While the Firesweep featured DeSoto's signature tailfins , the front clip (the front section, forward of the firewall) was based on the Dodge Coronet . The most telling feature
182-517: A Dodge touring car to keep abreast of army columns and control their movements. During an incident in May, the 6th Infantry reported a sighting of Julio Cárdenas , one of Villa's most trusted subordinates. Lt. George S. Patton led ten soldiers and two civilian guides in three Dodge Model 30 touring cars to conduct America's first motorized military raid at a ranch house in San Miguelito, Sonora . During
273-517: A few years, they sold the business and, in 1901, used the proceeds of the sale to set up their own machine shop in Detroit. During their first year in business, the Dodge brothers' company began making parts for the automobile industry. This company secured a contract to produce transmissions for Oldsmobile and for the newly chartered Ford Motor Company. In 1902, they won a contract to build transmissions for
364-537: A head in 1979 when Chrysler's new chairman, Lee Iacocca , requested and received federal loan guarantees from the United States Congress to save the company from having to file for bankruptcy. With a Federal Loan in hand, Chrysler quickly set to work on new models that would leave the past behind, while reorganizing to pay the government loan which stood at 29%. The Dodge Mirada was a mid-sized , rear-wheel drive coupe manufactured and marketed by Dodge from
455-410: A lower-cost alternative to DeSoto. For 1930, Dodge took another step up by adding a new eight-cylinder line to replace the existing Senior six-cylinder. This basic format of a dual line with Six and Eight models continued through 1933, and the cars were gradually streamlined and lengthened in step with prevailing trends of the day. The Dodge Eight was replaced by a larger Dodge DeLuxe Six for 1934, which
546-494: A marine division as part of their automotive business. He purchased several steam yachts , each larger and more luxurious than the previous. The first two large yachts were named Nokomis , both being purchased by the government for World War I use, with the second being described as a "floating palace" even as it was being stripped for Navy use shortly after completion. The last, named the Delphine for his daughter after following
637-625: A new plant in Hamtramck, Michigan . For ten years, the Dodge brothers' company was supplier to Ford, and John Dodge worked as vice president of the Ford company. In 1913 the Dodge brothers terminated their Ford contract and devoted their energies toward producing a Dodge automobile. They introduced the Dodge Brothers 30 in November, 1914. They began building motor trucks , ambulances and other vehicles for
728-542: A period when Chrysler was in deep financial difficulty. The first fruit of Chrysler's crash development program was the " K-Car ", the Dodge version of which was the Dodge Aries . This basic and durable front-wheel drive platform spawned a whole range of new models at Dodge during the 1980s, including the groundbreaking Dodge Caravan . Lee Iacocca and Hal Sperlich developed their idea for this type of vehicle during their tenure at Ford Motor Company. Henry Ford II rejected
819-564: A push-button automatic transmission. The Firesweep was replaced on the Australian market in 1960 by the locally produced Dodge Phoenix . Dodge (car) Dodge is an American brand of automobiles and a division of Stellantis North America , based in Auburn Hills , Michigan . Dodge vehicles have historically included performance cars , and for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth . Founded as
910-462: A refreshing for 1942. However, just after the 1942 models were introduced, Japan's attack on Pearl Harbor forced the shutdown of Dodge's passenger car assembly lines in favor of war production in February 1942. 1941 saw the introduction of Fluid Drive for Dodge cars, which eliminated stalling or bucking if the clutch was released too quickly. This feature put a fluid coupling in between the engine and
1001-513: A sales leader and a winner on the NASCAR circuit. This style dominated the racetracks for four years and the aerodynamic improvements changed the face of NASCAR racing. Full-size models evolved gradually during this time. After Dodge dealers complained about not having a true full-size car in the fall of 1961, the Custom 880 was hurried into production. The Custom 880 used the 1962 Chrysler Newport body with
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#17328698730311092-525: A second contract from Oldsmobile in 1903, to retool their plant to manufacture engines for the Ford Motor Company , which would be in debt to the brothers. The first machine shop where the brothers worked as parts suppliers for Olds and Ford was located at the Boydell Building on Beaubien Street at Lafayette. This location was replaced by a larger facility at Hastings Street and Monroe Avenue, which
1183-424: A single series of six-cylinder models with two trim levels (basic Deluxe or plusher Custom). From 1949 until 1954, Fluid Drive could be combined with "Gyro-Matic," a semi-automatic transmission that reduced (but did not eliminate) the need to shift gears. Styling was not initially Dodge's strong point during this period, but began to change by 1953 under the direction of corporate design chief Virgil Exner . However,
1274-596: A slightly more upscale competitor to the ubiquitous Ford Model T , it pioneered or made standard many features later taken for granted, such as all-steel bodies. The vast majority of cars worldwide still used wood-framing under steel panels, Other innovations were 12-volt electrical systems (6-volt systems would remain the norm until the 1950s), 35 horsepower engines versus the Model T's 20 horsepower, and sliding-gear transmission (the best-selling Model T retained an antiquated planetary design until its demise in 1927). John Dodge
1365-434: A working class family. The couple had a son, Horace Jr., and a daughter, Delphine. Thompson later married actor Hugh Dillman after the death of Dodge. While brother John Dodge was the sales-oriented managerial type, Horace was a gifted mechanic and inveterate tinkerer. He invented the first dirt-proof ball bearing . In 1897, John arranged a deal for them to join with a third-party investor to manufacture bicycles . Within
1456-581: Is now a parking garage for the Hollywood Casino (Hastings Street at this location has been renamed Chrysler Service Drive). By 1910 the Dodge Main factory was built in Hamtramck, where it remained until 1979. The Dodge Brothers Motor Company was established in 1913 and by 1914, John and Horace designed and introduced the first car of their own – the four-cylinder Dodge Model 30-35 touring car. Marketed as
1547-637: The Chrysler Group was renamed FCA US LLC , coinciding with the merger of Fiat S.p.A. . The Chrysler Group was integrated into the corporate structure of Fiat Chrysler Automobiles . Subsequently, another merger occurred on January 16, 2021, between FCA and the PSA Group to form Stellantis , making the Dutch-domiciled automaker the second largest in Europe , after Volkswagen . Horace and John Dodge founded
1638-574: The Chrysler K platform . The Caravan not only helped save Chrysler as a serious high-volume American automaker, but also spawned an entirely new market segment that supplanted the role of the station wagon: the minivan . By 1981, Chrysler was switching to smaller front-wheel drive designs. However, its older and larger rear-wheel drive Dodge Diplomat (as well as the Chrysler LeBaron and Fifth Avenue) continued to sell. Diplomats built from mid-1988 until
1729-467: The Dodge Brothers Company in Detroit in 1900, and quickly found work manufacturing precision engine and chassis components for the city's growing number of automobile firms. Chief among them were the established Olds Motor Vehicle Company and the new Ford Motor Company . Henry Ford selected the Dodge brothers to supply a wide range of components for his original Model A (1903–04) comprising
1820-525: The Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies to Detroit -based automakers like Ford . They began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of the Chrysler Corporation. The factory located in Hamtramck, Michigan
1911-584: The Dodge Factory and dealership network to better compete in the low-priced car field against Ford and Chevrolet, and in one year Dodge progressed from thirteenth place in sales to seventh place by 1928. On January 2, 1929, Chrysler announced that the Graham Badge was dropped, and Chrysler was now building Dodge Brothers trucks. To fit better the Chrysler Corporation lineup, alongside low-priced Plymouth and medium-priced DeSoto , Dodge's lineup for early 1930
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#17328698730312002-616: The Graham-Paige company to build a new line of Graham passenger cars. Despite this, Dodge Brothers' sales had dropped to thirteenth place in the industry by 1927 selling the Dodge Fast Four , and Dillon, Read began looking for someone to buy the company. Dodge was sold to the new Chrysler Corporation in 1928 in a stock transfer instead of cash for $ 170 million ($ 3,016,511,628 in 2023 dollars ) who had attempted to purchase Dodge two years earlier. Chrysler successfully purchased Dodge to gain
2093-527: The Mediterranean today as a luxury charter. In 1919, Henry Ford bought out the Dodge brothers' shareholdings in Ford Motor Company for $ 25 million. In January 1920, Horace's brother, John, died during the influenza epidemic . He was interred in the family's Egyptian-style mausoleum in Detroit's Woodlawn Cemetery guarded by two Sphinx statues. Having also contracted the flu that December following several relapses, Horace also died from complications of
2184-458: The Nokomis tradition in the early phase of design, was a 257.8-foot (78.6 m) vessel. Construction commenced in 1920 and was completed in 1921, after his death. In the ensuing years the yacht experienced a sinking, a run onto rocks, and service as a United States Navy patrol boat during World War II . The Delphine passed through the hands of several owners and after major refurbishing it sails
2275-604: The Olds Motor Vehicle Company upon which they built a solid reputation for quality and service. However, the following year they turned down a second contract from Olds (Oldsmobile) to retool their plant to build engines for Henry Ford in a deal that included a share position in the new Ford Motor Company . They had invested in Ford's business and eventually Ford would be in debt to the Dodge Brothers. By 1910, Horace Dodge and his brother were so successful they built
2366-568: The St. Regis for 1979 following a one-year absence from the big car market. In a reversal of what happened in 1965, the St. Regis was an upsized Coronet. During the following model year (1978), the mid-size Dodge Monaco (which would include its entire Plymouth Fury counterpart lineup as well) would make its final appearance (for all during the remainder of the 1970s). While the Aspen got accolades for styling and handling,
2457-616: The United States military during the arms buildup for World War I At war's end, their company manufactured and marketed both cars and trucks. By 1919, Ford bought back the Dodges' stock for $ 25 million. He was inducted into the Automotive Hall of Fame in 1981. Despite their wealth and growing influence in the business community, the red-haired Dodge brothers' crude manners and aggressive conduct made them socially unacceptable to most of
2548-570: The effects of the 2008–2010 automotive industry crisis on the United States resulting in the Chrysler Chapter 11 reorganization and ultimately being acquired by Fiat . In 2011, Dodge and its sub-brands, Dodge Ram and Dodge Viper , were separated. Dodge announced that the Viper was to be an SRT product, and Ram a standalone marque. In 2014, SRT was merged back into Dodge. Later that year,
2639-563: The "race-ready" Hemi V8 . To offer a wider range of cars during the 1970s, Dodge partnered with Mitsubishi Motors to marketed their subcompact as the Colt positioned to compete with the AMC Gremlin , Chevrolet Vega , and Ford Pinto . Chrysler would come to rely heavily on their relationship with Mitsubishi. At the same time, Dodge marketed a version of the Plymouth Duster, badge-engineered as
2730-536: The 1959 model year. During 1959 Firesweep cars carried only DeSoto external nameplates. For 1960, DeSoto automobiles came in two series, Fireflite and the Adventurer . The final Desoto model, lacking a series name, was offered for the 1961 model year. DeSoto production ended in November 1960. In 1957, the DeSoto Firesweep was powered by the Dodge "Poly" 325 V8 with a 2bbl Stromberg down draft carburetor. The 325
2821-503: The 1961 Dodge front end and interior. The 880 continued into 1965, the year a completely new full-size body was put into production, the Polara entered the medium price class and the Monaco was added as the top series. The Polara and Monaco were changed mostly in appearance for the next ten years or so. Unique " fuselage " styling was employed from 1969 through 1973 and then was toned down again for
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2912-439: The 1970s, and it also built compact cars such as the 1963 through 1976 Dart and midsize as well as such as the "B-Body" Coronet and Charger from 1965 until 1978. The 1973 oil embargo caused American " gas guzzler " sales to slump, prompting Chrysler to develop the Dodge Aries K platform compact and midsize cars for the 1981 model year. The K platform and its derivatives are credited with reviving Chrysler's business in
3003-568: The 1974 through 1977 models. Dodge targeted the muscle car market of the late 1960s and early 1970s. Along with the Charger, models like the Coronet R/T and Super Bee were available for buyers seeking performance. Dodge entered the pony car market segment with the Challenger coupe and convertible for the 1970 model year. They were available with economy I6 engines and numerous trims and options up to
3094-531: The 1980 through 1983 model years, sharing the Chrysler J platform along with its badge engineered variants, the second generation Chrysler Cordoba and the Imperial . Production of the Mirada reached just under 53,000 units, staying relatively unchanged over four years of production, except for paint colors and engines. The Mirada was marketed as a sporty personal luxury car with limited advertising and marketing during
3185-531: The 1980s. One example was the Dodge Caravan . During the 1990s the Dodge Stratus found many buyers along with the larger Dodge Intrepid . The Dodge brand continued through multiple ownership changes of Chrysler Corporation from 1998 until 2009. These included its merger with Daimler-Benz AG between 1998 and 2007. Chrysler was subsequently sold by Daimler-Benz to Cerberus Capital Management . It went through
3276-596: The 1989 model year. Although sales were strong, Chrysler CEO Lee Iacocca held a low opinion of the M-body line as a relic of the pre-K car era and declined to invest any money in them. Dodge would not market another truly full-size car (at least based upon United States Environmental Protection Agency (EPA) passenger volume statistics) until the Monaco debuted as a 1990 model. Horace Elgin Dodge Horace Elgin Dodge Sr. (May 17, 1868 – December 10, 1920)
3367-470: The Aspen's rush to market when they saw their cars experience severe body rust within a couple of years on the road; engine and drive train problems plagued the Aspen/Volare twins, and although the problems were largely worked out within a few years, the final Aspens were the 1980 models. This car was available with either a 225 cubic-inch Slant Six or a small block V8 displacing 318 or 360 cubic inches. 1976
3458-633: The British and the Commonwealth militaries, over three-quarters of which were 3-ton trucks to be used in the CMP role . Dodge readily built upon the reputation of the WC-series for itself, by carrying it over into civilian models after the war, beginning with the successful Power Wagon , introduced with minimal modification almost immediately after the war, in 1945, for the 1946 model year. Civilian production at Dodge
3549-577: The Chevrolet Corvette and Pontiac Trans Am, and found its top speed of 121.6 mph (195.7 km/h) to be second to the Corvette's 124.5 mph (200.4 km/h). Dodge's replacement for the Dart was the Aspen, introduced in mid-1975 as a 1976 model. This new design featured lighter weight resulting in slightly improved fuel economy; it also had more interior and trunk room than the Dart. Front suspension
3640-659: The Dart to do battle against Ford, Chevrolet, and Plymouth. The result was that Dodge sales in the middle price class collapsed. Special and regional models were sold as well, including the LaFemme (a white and orchid-trimmed hardtop marketed toward women) and the Texan, a gold-accented Dodge sold in the Lone Star State. 1957 saw the introduction of a new automatic transmission, three-speed TorqueFlite. Both PowerFlite and TorqueFlite were controlled by mechanical push-buttons until 1965. 1956 saw
3731-654: The Dodge Demon . It was inexpensive, but with I6 and V8 engines, the Demon could not achieve the fuel economy of the four-cylinder Colt. The Demon sold in much fewer numbers than the Duster. The 1973 oil crisis caused significant changes at Dodge, as well as Chrysler as a whole. Except for the Colt and Slant Six models of the Dart, Dodge's lineup was viewed as uneconomical. Although this problem affected American automakers, Chrysler did not have
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3822-482: The Dodge Brothers vehicles won acclaim for their durability in military service. First with the U.S. Army's Pancho Villa Expedition , during the 1910s U.S. Mexico Border War —the U.S. military's first operation to use truck convoys. General "Blackjack" Pershing procured a fleet of 150 to 250 Dodge Brothers vehicles for the Mexico campaign. Touring cars were used as staff and reconnaissance vehicles. Pershing himself used
3913-694: The Dodge brothers moved to Detroit, Michigan , where they took jobs at Murphy Boiler Works, a boilermaker plant owned by a marine engineer named Thomas Murphy. In 1894, they went to work as machinists at the Canadian Typograph Company across the Detroit River in Windsor, Ontario . In 1896, Horace Dodge married Anna Thompson in Windsor, Ohio. She was a Scottish immigrant born in Dundee and came from
4004-490: The Dodges acquired a large winter estate in Palm Beach, Florida . Horace's wife Anna had studied music, and this fact won them acceptance by the city's social order. Horace and Anna Dodge became major benefactors of the new Detroit Symphony Orchestra and would play a key role in the construction of Orchestra Hall . A speedboat and yachting enthusiast, Horace Dodge's keen interest in the vessel's engines led him to establish
4095-521: The Dodges filed a suit to protect their annual dividends of approximately one million dollars, leading Ford to buy out his shareholders. The Dodges were paid some US$ 25 million.($ 700,000,000 in 2023 dollars ) They had already earned $ 9,871,500 ($ 276,402,000 in 2023 dollars ) in dividends making a total return of $ 34,871,500 ($ 976,402,000 in 2023 dollars ) on their original $ 10,000 ($ 280,000 in 2023 dollars ) investment. The Ford contract set them up for life, but they never got to spend it. Also in 1916,
4186-512: The Firesweep (1957) was US$ 3,169 and it was offered in one and two-tone exterior finishes. Features included power steering , power brakes, dashboard clock, push-button radio and whitewall tires . The first year of the car’s production, 1957, was the best year for Firesweep sales. A decline in DeSoto quality and increasing market pressures led to the end of the Firesweep’s production at the end of
4277-566: The Plymouth Satellite Sebring. The Charger SE (Special Edition) was the only model offered. It came with a wide variety engines from the 318 cu in (5.2 L) "LA" series small block V8 to three versions of 400 cu in (6.6 L) big block V8. The standard engine was the 360 cu in (5.9 L) 2-bbl small block, along with the code E58 4-bbl and dual exhaust high-performance version (225 hp) available as an option. Sales in 1975 amounted to 30,812. 1976
4368-467: The Plymouth. For 1954, sales dropped, and the stubby styling did not go over well with the public. 1954 also saw the introduction of the fully automatic PowerFlite transmission. Chrysler borrowed $ 250 million ($ 2,518,310,099.13 in 2021 Dollars) from Prudential in 1954 to finance expansion, acquisition, and updating the outdated styling of their car lines that contributed to Chrysler's failure to benefit from
4459-615: The United States military's primary supplier of light-wheeled vehicles until the U.S. joined the Second World War . Dodge Brothers cars continued to rank second place in American sales in 1920. However, the same year John Dodge died of pneumonia in January. His brother Horace then died of cirrhosis in December of the same year (reportedly still grieved over the loss of his brother, to whom he
4550-475: The build quality was problematic, sullying the car's reputation at a time when sales were desperately needed. It was noted for having problems with its carburetors which resulted in frequent stalling. The Aspen also had difficulties in starting, even after leaving the engine off for several minutes. This resulted in several recalls. The Dodge Magnum was introduced for 1978 to supplement the Dodge Charger . It
4641-632: The car, save for superficial things like trim levels and colors, remained minimal until 1927, when the new Senior six-cylinder line was introduced. The four-cylinder line was renamed the Fast Four line until it was dropped in favor of two lighter six-cylinder models (the Standard Six and Victory Six) for 1928. On October 1, 1925, Dodge Brothers, Inc., acquired a 51% interest in Graham Brothers , Inc., for $ 13 million ($ 225,859,583 in 2023 dollars ) and
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#17328698730314732-425: The cars contributed to Chrysler's financial woes at the time, but when the company requested federal assistance, the Omni was an important piece of evidence that they were attempting to compete with imports and build small, fuel-efficient cars and might be worth saving. For the three years leading up to the introduction of Chrysler's K-cars , the Omni/Horizon was Chrysler's best-selling model line. Everything came to
4823-427: The clutch, although the driver still had to shift gears manually. Chrysler was prolific in its production of war materiel , especially from 1942 until 1945. Dodge in particular was well known to both average citizens and thankful soldiers for their tough military-spec light trucks and WC54 ambulances. Dodge America – on paper under the Fargo Trucks name (in U.S. government contracts) – built over 400,000 trucks for
4914-450: The deluxe Coronet series, introduced for 1949, offered extra luxury as the top-of-the-line. The Coronet Diplomat, Dodge's first pillarless hardtop coupe, was new for 1950, at least one year before Ford, Plymouth, and other popular car makes offered it. At the same time, Dodge also introduced its first V8 engine – the Red Ram Hemi, a smaller version of the original design of the famed Chrysler Hemi . The new 1953 bodies were smaller and based on
5005-415: The disease resulting in pneumonia and cirrhosis of the liver at the age of 52 in Palm Beach, Florida . He was interred with his brother in the same mausoleum. His widow outlived him by fifty years. In 1925, Horace and John Dodge's widows sold their automobile business to Dillon Read investment bankers for $ 146 million. Upon her death in 1970, Anna Thompson Dodge left a sum to the City of Detroit for
5096-410: The division's top sellers for many years. Chrysler made an ill-advised move to downsize the Dodge and Plymouth full-size lines for 1962, which resulted in a loss of sales. However, they turned this around in 1965 by turning those former full-sizes into "new" mid-size models; Dodge revived the Coronet nameplate in this way and later added a sporty fastback version called the Charger that became both
5187-400: The end of production were among the first Chrysler-built products to have a driver's side airbag as standard equipment, some two model years before the remainder of Chrysler's lineup (they were also among the only cars at the time to offer a tilt steering column with an airbag). As the 1980s progressed, fewer private customers purchased the Diplomat, and the M-body was eventually dropped during
5278-483: The ensuing firefight, the party killed three men, with one identified as Cárdenas. Patton's men tied the bodies to the hoods of the Dodges, returning to headquarters in Dublán and an excited reception from US newspapermen. Subsequently, some 12,800 Dodge cars and light trucks were used in World War I —over 8,000 touring cars, as well as 2,600 commercial vehicles, such as screen-side trucks and panel vans—serving primarily as ambulances and repair trucks. Dodge remained
5369-400: The entire chassis: Ford needed to add only the body and wheels to finish the cars. Henry offered the Dodge brothers a 10% share in his new company in return for $ 10,000 worth of goods ($ 366,240 in 2023 dollars ). In 1902, the brothers won a contract to produce transmissions for Ransom E. Olds ' company, Oldsmobile upon which they built a solid reputation for quality and service. They rejected
5460-433: The idea (and a prototype) of a minivan in 1974. Iacocca followed Sperlich to Chrysler, and together they created what was internally designated the T-115 minivan – a prototype that was to become the Caravan and Voyager, known in initial marketing as the Magic-wagons. Chrysler introduced the Dodge Caravan and the Plymouth Voyager in November 1983 for the 1984 model year, using the Chrysler S platform , an extended derivative of
5551-435: The introduction of the 4-door pillarless hardtop (the same year most other makes offered this body style) in all three Dodge series, Custom Royal, Royal, and Coronet. Dodge's pillarless models were all badged "Lancer." Dodge entered the compact car field for the 1961 model year with the Lancer , a variation on Plymouth's Valiant . It was not initially successful but the successor, the 1963 Dart range would prove to be one of
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#17328698730315642-444: The new Dodge Brothers firm, and along with the sale of bonds was able to raise $ 160 million ($ 2,779,810,247 in 2023 dollars ), reaping a $ 14 million (net) profit ($ 243,233,397 in 2023 dollars ). All voting stock was retained by Dillon, Read. Frederick Haynes remained as company head until E.G. Wilmer was named board chairman in November 1926. Wilmer was a banker with no auto experience and Haynes remained as president. Changes to
5733-705: The next model year (1977), the mid-size Dodge Coronet would be renamed Monaco , which would be given stacked rectangular headlights and other minor cosmetic changes, that would provide a prompt sales boost. The Coronet and Charger were effectively replaced by the Diplomat for 1977, which was a fancier Aspen. Also, during that same model year, the full-size Dodge Monaco would be renamed Dodge Royal Monaco, which would appear for just one model year only and after that, both Dodge and Plymouth (which would include Dodge Royal Monaco's entire Plymouth Gran Fury counterpart line up as well) would discontinue all production of any more full-size models. It lost sales every year until replaced by
5824-417: The number of models imported from Japanese partner Mitsubishi starting in 1971: first was a smaller Colt (based on Mitsubishi's Galant line), then a revival of the Challenger ( Dodge Challenger ) in 1976 as a compact two-door hardtop with a four-cylinder engine. The 1975 model year had the Dodge Charger and Chrysler Cordoba share the same new body based on the B platform . The Chrysler Cordoba had replaced
5915-404: The postwar boom as GM and Ford were. Exner led the development of the new corporate " Forward Look " styling of 1955, beginning a new era for Dodge. With steadily upgraded styling and ever-stronger engines every year through 1960, Dodge found a ready market for its products as America discovered the joys of freeway travel. This situation improved when Dodge introduced a new line of Dodges called
6006-427: The previous years had clear lenses with amber-colored bulbs. The Dart Sport 360 was dropped as a separate model in 1976, but the 360 cu in (5.9 L) four-barrel, dual exhaust (without catalytic converters) V8 was a $ 376 option (except in California) for the $ 3,370 Dart Sport V8 models with automatic transmission. Car & Driver magazine tested the Dart Sport 360 in the April 1976 issue, pitting it against
6097-442: The remaining 49% on May 1, 1926. Haynes purchased all of Graham's truck production, and in 1926, the Graham branch took charge of all of Dodge's truck manufacturing. Briefly – until the purchase by Chrysler – all trucks were Graham badged. A total of 60,000 trucks were built in 1927. The three Graham brothers, Robert, Joseph and Ray, assumed management positions in Dodge Brothers before departing early in 1927. The brothers established
6188-425: The resources to respond to the changes in the marketplace. While General Motors and Ford began downsizing their largest cars, Chrysler (and Dodge) were slow to make change. Chrysler was able to use some of its other resources. Borrowing the recently introduced Chrysler Horizon from their European division , Dodge was able to get its new Omni subcompact on the market fairly quickly. At the same time, they increased
6279-416: The so-called "Wind Stream" look for 1935. This was a mild form of streamlining , which saw sales jump remarkably over the previous year (even though Dodge as a whole still dropped to fifth place for the year after two years of holding down fourth). Dodge did not share the radical Airflow styling that was the cause of depressed sales of Chryslers and DeSotos from 1934 until 1937, as a passenger sedan, but it
6370-503: The third-best-selling automaker to seventh place in the U.S. market. Dodge Brothers expanded its truck line and became a leading builder of light trucks. After expanding production capacity, Haynes signed a contract in 1921 for Dodge's large dealer network to exclusively market trucks with bodies built by Graham Brothers of Evansville, Indiana. The Graham truck line from then on used only Dodge-built chassis, from 1-ton to 3-ton capacity, and Dodge kept making light-duty trucks. Development
6461-443: The war, in its nearly new (1938) Warren truck plant at Mound Road, near Detroit, Michigan. Starting with the quickly converted VC and VF-series of 1940, Dodge built mostly light 4x4, but also light-medium 6x6 WC-series trucks , that evolved out of the VC-series. Smaller numbers of other models were built for China and Russia under Lend-Lease . Additionally, Chrysler Canada was enlisted to crank out another 180,000 Dodge trucks for
6552-552: The wealthy Detroit elite. In 1912, Horace Dodge built a red sandstone mansion in Grosse Pointe called Rose Terrace . The huge home with formal gardens and boat dock overlooked Lake St. Clair . This was replaced by a second Rose Terrace , constructed in the 1930s by architect Horace Trumbauer , for Mrs. Dodge and her second husband. Architectural historian W. Hawkins Ferry described the mansion as "unquestionably Grosse Pointe's most regal residence". In addition to Rose Terrace,
6643-405: Was a new design; it featured transverse-mounted torsion bars which not only improved ride, but cornering as well. Its boxy styling gave the impression of a larger car. However, sales had to be shared with the virtually identical Plymouth Volare. Both cars were available in coupe, sedan, and station wagon body styles, and in both base and deluxe trim. Despite its virtues, customers soon found out about
6734-580: Was also produced in Australia from 1958 to 1960. Production of the 1958 model began at Chrysler Australia ’s Mile End facility in South Australia in early 1958, utilizing CKD components imported from Detroit . It was offered as a four-door sedan with a 350-cubic-inch V8 engine. The 1959 Firesweep, released in July 1959, was also assembled from CKD components, and was equipped with a 361-cubic-inch V8 engine and
6825-460: Was an American automobile manufacturing pioneer and co-founder of Dodge Brothers Company . He was born in Niles, Michigan , on May 17, 1868. His father owned a foundry and machine shop. Horace Dodge and his elder brother John Francis Dodge were inseparable as children and as adults. The pair was noted for personal initiative and once built a working high-wheel bicycle from scrap materials. In 1886,
6916-437: Was basically a detuned polyspherical combustion chambered version of the Dodge "Red Ram" 325 Hemi. With the optional power-pack four-barrel V8, the 1957 Firesweep produced 260 hp at 4400 rpm . This represented an increase of fifteen horsepower over the two-barrel engine. The 1958 Firesweep was fitted with a 350 cu in (5.7 L) V8 and the 1959 model with a 361 cu in (5.9 L) V8 The Firesweep
7007-457: Was dropped for 1935. A long- wheelbase edition of the remaining Six was added for 1936 and would remain a part of the lineup for many years. To enhance production, in 1932 Chrysler built a factory in Los Angeles, California where Chrysler, DeSoto, Dodge, and Plymouth vehicles were built until the factory closed in 1971. The Dodge line, along with most of the corporation's output, was restyled in
7098-619: Was nearly 3,900 lb (1,800 kg). The Omni and Horizon were introduced at a critical time since the company was on the brink of bankruptcy and sought government support to survive. In 1978, Chrysler beat Ford and General Motors to the market with a domestically produced front-wheel drive car to challenge the VW Rabbit . However, the L-bodies miscarried at first, since 1978 was a year of strong sales for larger cars and demand for compacts and subcompacts noticeably shrank. These initial poor sales of
7189-639: Was offered with three different transmissions as well, a two-speed PowerFlite, a three-speed TorqueFlite, or a three-speed column-shifted manual. The Firesweep was available with up to a three-color paint job (the body was a different color than the "sweep" on the side of the body, and the roof was a different color still). DeSoto offered a laundry list of options for the vehicle to include, but not limited to: clock, AM radio, rear speaker, air conditioning, carpeting, deluxe cloth seat inserts, dual rear antennae, deluxe interior lighting, stainless steel stone shields, power steering, and power brakes. The DeSoto Firesweep
7280-425: Was quoted as saying, "Someday, people who own a Ford are going to want an automobile." The company garnered a reputation for the highest quality truck, transmission, and motor parts supplied to other successful vehicles, and Dodge Brothers cars were ranked second in U.S. sales as early as 1916. That same year, Henry Ford stopped paying stock dividends to finance the construction of his new River Rouge complex , and
7371-421: Was restarted by late 1945, in time for the 1946 model year . The " seller's market " of the early postwar years, brought on by the lack of any new cars throughout the war, meant that every automaker found it easy to sell vehicles regardless of any drawbacks they might have. Like almost every other automaker, Dodge sold lightly facelifted revisions of its 1942 design through the 1948 season. As before, these were
7462-487: Was sold in two forms, the "XE" and the "GT" and was the last vehicle to use the long-running Chrysler B platform . The appearance was somewhat of a rounded-off Charger and was in response to getting a car that would be eligible for NASCAR that would be more aerodynamic, something that the 1975–1978 Charger was not. Styling features included four rectangular headlights behind retractable clear covers, with narrow opera windows , and an optional T-bar or power sunroof. The Magnum
7553-400: Was stagnating, and sales dropped Dodge Brothers to fifth place in the industry by 1925. That year, the Dodge Brothers company was sold by the widows to the investment group Dillon, Read & Co. for no less than US$ 146 million which at the time was the largest cash transaction in history ($ 2,536,576,850 in 2023 dollars ). Dillon, Read & Co. offered non-voting stock on the market in
7644-661: Was the Dodge main factory from 1910 until it closed in January 1980. John Dodge died from the Spanish flu in January 1920, having lungs weakened by tuberculosis 20 years earlier. Horace died in December of the same year, perhaps weakened by the Spanish flu, but the cause of death was cirrhosis of the liver. Their company was sold by their families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge's mainstay vehicles were trucks , full-sized passenger cars through
7735-516: Was the Dart's final year in the North American market. The rear-view mirror was mounted on the windshield rather than from the roof. Front disc brakes became standard equipment on January 1, 1976 in accord with more stringent U.S. federal brake performance requirements, and a new foot-operated parking brake replaced the under-dash T-handle used since the Dart's 1963 introduction as a compact car. The grille's parking lamps were cast in amber , whereas
7826-528: Was the final model year for the Dodge Coronet, at least so far as the name Coronet went, also its body style choices were relegated to just only two four-door models, the four-door wagon and the four-door sedan. The former Dodge Coronet 2-door model, which appeared for just the previous model year was replaced by the Dodge Charger Sport 2-door model, which, itself, appeared for only one model year. During
7917-479: Was the headlight design, housed under heavily chromed lids typical of Dodge. Firesweep grilles were similar to those on other contemporary DeSoto models. The Firesweep could seat six passengers. It was available initially as a four-door sedan , four-door station wagon , two-door hardtop and four-door hardtop . A convertible was added for 1958. Depending on the body style, Firesweeps weighed between 3,660 and 3,980 pounds (1,660 and 1,810 kg). The base price of
8008-511: Was trimmed down to a core group of two lines and thirteen models (from three lines and nineteen models just over a year previous). Prices started just above DeSoto but were somewhat less than top-of-the-line Chrysler , in a small-scale recreation of General Motors' "step-up" marketing concept . (DeSoto and Dodge would swap places in the market for the 1933 model year, Dodge dropping down between Plymouth and DeSoto.) As Plymouth cars were sold at Chrysler dealerships, Dodge branded vehicles were sold as
8099-524: Was used on commercial trucks for a short time. Dodge (along with the rest of Chrysler) added safety features such as a smooth, flat dashboard with no protruding knobs, curved in-door handles, and padded front-seat backs for the benefit of the rear-seat occupants. Another major restyle arrived for the 25th-anniversary 1939 models, which Dodge dubbed the Luxury Liner series. These were once again completely redesigned, with new bodies for 1940, again in 1941, and
8190-544: Was very close). With the loss of both founders, the Dodge Brothers Company was left in the hands of their widows, Matilda Dodge Wilson and Anna Thompson Dodge , who promoted long-time employee Frederick Haynes to the presidency. During this time, the Model 30 was evolved to become the Series 116 (retaining the same basic construction and engineering features). As the 1920s progressed, Dodge gradually lost its ranking from
8281-408: Was well-featured with power steering, brakes, and seats; the suspension included Chrysler's standard adjustable, longitudinal torsion bars, lower trailing links, and front and rear anti-sway bars. The base engine was the 318 cu in (5.2 L) V8 with Lean-Burn , while two and four-barrel carbureted 360 cu in (5.9 L) and 400 cu in (6.6 L) V8s were optional; weight
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