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32-493: Developed in 2006 by Sharp Analytics and white labeled by celebrity talent division of The Marketing Arm , an Omnicom Group Inc. promotion agency, the DBI provides marketers with a systematic approach for quantifying the use of celebrities in their advertising and marketing initiatives. DBI data is designed to help determine a celebrity's ability to influence brand affinity and consumer purchase intent. According to various news articles,

64-526: A former ProServ and Talent Sports International executive, The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM), a Memphis-based sports agency headed by Jimmy Sexton and Kyle Rote, Jr. , a former professional soccer player in the NASL . In January 2023, Trina Roffino was promoted from TMA's president to CEO. In September 2022, TMA updated its branding with new colors, fonts, designs, and

96-484: A new web domain and social media handle, wearetma.agency. The rebrand was covered by Adweek. In 2019, Andrew Robinson was promoted from TMA’s president to CEO. In 2016, Alcone, an Omnicom agency specializing in promotional, shopper and retail marketing, became a part of TMA. In March 2016, Platinum Rye Entertainment (PRE), a sports and entertainment marketing consultancy specializing in sourcing celebrity talent, became part of TMA. In 2011, Omnicom acquired Fanscape,

128-589: A patient engagement communications agency. Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera. DDB Worldwide, one of the three initial companies, is a global advertising network. In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil. In June 2016, DDB Health was launched as a combination of healthcare-focused advertising agencies, which added medical and healthcare brand services to DDB's profile. Some of

160-479: A social media agency, and merged it into The Marketing Arm. In October 2005, mobile marketing agency Ipsh! joined The Marketing Arm. Ipsh! was founded in June 2001 by Nihal Mehta and Mike Jelley. Ipsh creates and manages mobile marketing campaigns including SMS, MMS, mobile gaming, application development, mobile websites, and media planning and buying. In 2004, Los Angeles-based agency Davie Brown Entertainment , which

192-470: A three-way merger of BBDO Worldwide , Doyle Dane Bernbach and Needham Harper Worldwide. In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera in 1985) was named chairman of Omnicom. In 1997, John Wren, the number two executive at Omnicom, became

224-569: Is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group. At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year. BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness. In 2018, several of

256-619: Is a stub . You can help Misplaced Pages by expanding it . The Marketing Arm TMA ( The Marketing Arm ) is a marketing and creative agency owned by Omnicom Group . With offices in New York City ; Los Angeles ; Chicago ; Dallas ; Wilton, Connecticut ; Irvine, California ; London ; Manchester ; São Paulo ; and Shanghai . The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production. Founded in 1993 by [[Ray Clark]],

288-519: Is an American global media, marketing and corporate communications holding company , headquartered in New York City . Omnicom's branded networks and specialty firms provide services in four disciplines: advertising , customer relationship management (CRM), public relations and specialty services . The services included in these disciplines are media planning and buying, digital and interactive marketing , sports and events marketing, field marketing and brand consultancy . Omnicom Group

320-435: Is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide , Diversified Agency Services (DAS), DDB Worldwide , Omnicom Media Group (OMG) and TBWA Worldwide . BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world. Founded in 2000, Proximity Worldwide

352-492: Is developed each time a celebrity is indexed and can be narrowed down to key demographics , including gender , age and ethnicity. Updated weekly, DBI attribute rankings are dynamic and change depending on major events (e.g., industry awards, positive/negative news, etc.). In 2013, The Marketing Arm partnered with Repucom, a market research firm, to launch the Index in 12 international markets. This advertising -related article

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384-557: The "Bon Appé-Cheetos" Campaign. In 2021, the agency was awarded its Silver REGGIE Award in "Partnership Marketing" for the Doritos "Valedictorian" Campaign. In 2021, the agency was awarded its Gold National Addy Award in “Elements of Advertising: Cinematography” for the Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Gold Dallas and District Addy Awards in “Regional/National Television Commercial” for

416-404: The Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Gold Dallas and District Addy Awards in “Branded Content & Entertainment for Television” for the Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Gold Dallas and District Addy Awards in “Cinematography—Single” for the Advance Auto Parts "DieHard is Back" campaign. In 2020,

448-506: The Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Silver PRO Award in "Best Entertainment Sponsorship or Tie-In" for the Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Gold PRO Award in "Best Use of Content Marketing" for the State Farm Twitch Charity Stream. In 2021, the agency was awarded its Silver PRO Award in "Best Gaming or eSport Campaign" for

480-763: The BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report. The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research. In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin. In 2018, Omnicom Health Group acquired Snow Companies

512-495: The DBI consists of a 1.5 million-member consumer research panel which evaluates a celebrity’s awareness, appeal and relevance to a brand’s image and their influence on consumer buying behavior. Respondents who are aware of a certain celebrity are asked a standard set of questions about that celebrity. Using a six-point scale, consumers evaluate celebrities across seven key attributes: Appeal, Breakthrough, Trendsetter, Influence, Trust, Endorsement, and Aspiration. An overall DBI score

544-618: The Millsport brand name. Founded in 1975 by Jim Millman, Millsport was a pioneer in using sports sponsorship as a branding tool. In 2003, The Marketing Arm joined event operations with U.S. Marketing & Promotions (Usmp), an Omnicom sister agency based in Torrance, Calif. founded by Jason Moskowitz and Michael Napoliello. Usmp now serves as The Marketing Arm's event unit, specializing in field sales and experiential marketing. Omnicom Group acquired The Marketing Arm in June 1999. In 2021,

576-544: The State Farm Twitch Charity Stream. In 2021, the agency was awarded its Gold REGGIE Award in "Holiday or Seasonal Marketing" for the Wendy's "Scare Thru" Campaign. In 2021, the agency was awarded its Silver REGGIE Award in "Influencer Marketing" for the SNICKERS "Hungriest Player" Campaign. In 2021, the agency was awarded its Silver REGGIE Award in "Sports or eSports Marketing" for the SNICKERS "Hungriest Player" Campaign. In 2021,

608-559: The agency as “Best Branded Entertainment, Live Events” for the Cheetos “House of Flamin’ Haute” Campaign. In 2019, the agency was awarded its Silver Pro Award in “Best Cause-Based Campaign” for the State Farm “Neighborhood of Good” Campaign. In 2019, the agency was awarded its Bronze Pro Award in “Best Use of Event or Experiential Marketing” for the State Farm “Neighborhood of Good” Music Festival Experience. Omnicom Omnicom Group Inc.

640-461: The agency was awarded its Bronze REGGIE Award in "Creativity & Innovation" for the SNICKERS "Hungriest Player" Campaign. In 2021, the agency was awarded its Silver REGGIE Award in "Holiday or Seasonal Marketing" for the "Bon Appé-Cheetos" Campaign. In 2021, the agency was awarded its Silver REGGIE Award in "Promotion Marketing" for the "Bon Appé-Cheetos" Campaign. In 2021, the agency was awarded its Bronze REGGIE Award in "Content Marketing" for

672-521: The agency was awarded its Gold Ex Award in “Best Sports Activation” for the Wendy’s “Sailgating” Campaign. In 2020, the agency was awarded its Silver REGGIE Award in “Small Budget Brand Activation Marketing (Under $ 1MM)” for the State Farm “Vehicle Loan Illusions” Campaign. In 2020, the agency was awarded its Silver REGGIE Award in “Promotion Marketing” for the Doritos “Spark the Beat” Campaign. In 2020,

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704-465: The agency was awarded its Gold PRO Award in "Best Brand Awareness" for the Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Gold PRO Award in "Best Buzz" for the Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Gold PRO Award in "Best Use of Video" for the Advance Auto Parts "DieHard is Back" campaign. In 2021, the agency was awarded its Silver PRO Award in "Best Integrated Campaign" for

736-492: The agency was awarded its Gold PRO Award in “Best Use of Content Marketing” for the State Farm “Vehicle Loan Illusions” Campaign. In 2020, the agency was awarded its Silver PRO Award in “Best Buzz” for the State Farm Cheetos “House of Flamin’ Haute” Campaign. In 2020, the agency was awarded its Silver PRO Award in “Best Campaign Targeting Millennials” for the State Farm Cheetos “House of Flamin’ Haute” Campaign. In 2020,

768-456: The agency was awarded its Gold REGGIE Award in “Experiential Marketing” for the Cheetos “House of Flamin’ Haute” Campaign. In 2020, the agency was awarded its Gold REGGIE Award in “Experiential Marketing” for the Cheetos “House of Flamin’ Haute” Campaign. In 2020, AdWeek Experiential named The Marketing Arm “Best Experiential Activation by a Packaged Goods Brand” for the Cheetos “House of Flamin’ Haute” Campaign. In 2020, The One Show recognized

800-427: The agency was awarded its Silver PRO Award in “Best Use of Influencer Marketing” for the State Farm Cheetos “House of Flamin’ Haute” Campaign. In 2020, the agency was awarded its Silver PRO Award in “Best Use of Content Marketing” for the Doritos “Spark the Beat” Campaign. In 2020, the agency was awarded its Silver Ex Award in “Best Cause/Community Program” for the State Farm “Neighborhood of Good” Campaign. In 2020,

832-400: The agency was awarded its Silver REGGIE Award in “Partnership Marketing” for the Doritos “Spark the Beat” Campaign. In 2020, the agency was awarded its Bronze REGGIE Award in “Creativity and Innovation” for the Cheetos “House of Flamin’ Haute” Campaign. In 2020, the agency was awarded its Gold REGGIE Award in “Influencer Marketing” for the Cheetos “House of Flamin’ Haute” Campaign. In 2020,

864-601: The businesses included in the DDB Worldwide unit are Tribal Worldwide , TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB. Omnicom Media Group is the media division of the Omnicom Group Inc. In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which

896-569: The company's chief executive officer, while Crawford remained as chairman. In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen. By 2014, Omnicom was the second largest agency holding company and had revenue of over $ 15 billion. Omnicom launched Omniwomen in April 2014 with

928-546: The goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France , Germany, China and the UAE. In July 2017, Omnicom announced that Gracia Martore , former President and CEO of TEGNA Inc. , had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent. In February 2018, Ronnie S. Hawkins

960-531: Was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent. In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia . In November 2021, Daryl Simm was promoted to president and COO. That next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at OMD Worldwide . In October 2023, Omnicom agreed to acquire Flywheel Digital for $ 835 million. Omnicom

992-500: Was founded in 1985 and acquired by Omnicom in 2001, joined The Marketing Arm. In 2006, Davie Brown's talent division created the Davie-Brown Index (DBI) , a celebrity index that determines a celebrity’s ability to influence brand affinity and consumer purchase intent. In 2004, The Marketing Arm merged its sports consulting division with Millsport , a leading sports marketing firm owned by Omnicom , to form an agency retaining

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1024-420: Was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal . The company employs more than 77,000 employees in over 100 countries worldwide. In 1986, Allen Rosenshine , Keith Reinhard and John Bernbach (son of William Bernbach ) co-created Omnicom in

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