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84-569: Conneaut Lake Park / ˈ k ɒ n i ˌ ɔː t / is a summer resort and event venue located in Conneaut Lake, Pennsylvania , United States. It has long served as a regional tourist destination, and was noted by roller coaster enthusiasts for its classic Blue Streak coaster, which was classified as "historic" by the American Coaster Enthusiasts group in 2010. Conneaut Lake is Pennsylvania's largest natural (glacier) lake, and

168-603: A cult following due to its over the top and nonsensical premise. Pepsi has official sponsorship deals with the National Football League , National Hockey League , and National Basketball Association . In 2007, and from 2013 to 2022, Pepsi sponsored the NFL 's Super Bowl halftime shows . It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola. From 1999 to 2020, Pepsi also had

252-460: A video game for the PlayStation entitled Pepsiman . As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. Despite largely being considered a financial failure, Pepsiman has developed

336-555: A $ 5 million marketing campaign to coincide with the release of Madonna 's song " Like a Prayer ", but was cancelled following strong backlash regarding the religious themes in the song's music video. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. In 1996, PepsiCo launched

420-565: A Pepsi. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist ; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava . In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers . In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999, KID developed

504-487: A boat landing. Col. Mantor's company, the Conneaut Lake Exposition Company, purchased an additional 175 acres of adjacent land, 75 of which were given to Mr. Lynce as payment for his parcel. During its early years, buildings at Exposition Park included a dance hall, a convention hall (for lectures), and a bathhouse. Several of the structures from Lynce's landing were also retained, including a farmhouse on

588-475: A bottle. With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola

672-647: A coast. In the United Kingdom, many seaside towns have turned to other entertainment industries, and some of them have much nightlife. The cinemas and theatres often remain to become host to a number of pubs, bars, restaurants, and nightclubs. Most of their entertainment facilities cater for both local people and visitors and the beaches still remain popular during the summer months. In Europe and North America, ski resorts are towns and villages in ski areas, with support services for skiing such as hotels and chalets , equipment rental, ski schools and ski lifts to access

756-477: A convenient place to stay. There are more than 1500 timeshare resorts in the United States that are operated by major hospitality, timeshare-specific, or independent companies. They represent 198,000 residences and nearly 9 million owners, who pay an average $ 880 per year in maintenance fees. A reported 16% of the residences became vacation rentals . Towns that are resorts or in which tourism or vacationing

840-613: A darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002. Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of

924-445: A decision was announced: the park, with the exception of the water park, would be leveled and a new family entertainment complex would be built on the property. The new family entertainment complex would focus on special events, concerts, group picnics, and non-ride activities, such as batting cages, mazes, and sports activities. The Blue Streak roller coaster, which required an estimated $ 100,000 in repairs, would be scrapped. As some of

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1008-442: A destination (town, historic site, theme park, or other) to attract its patrons. A commercial establishment at a resort destination such as a recreational area, a scenic or historic site, amusement park , a gaming facility, or other tourist attraction may compete with other businesses at a destination. Consequently, another quality of a destination resort is that it offers food, drink, lodging, sports, entertainment, and shopping within

1092-419: A fixed price that includes most or all items. At a minimum, most inclusive resorts include lodging, unlimited food, drink, sports activities, and entertainment for the fixed price. In recent years, the number of resorts in the United States offering "all-inclusive" amenities has decreased dramatically. In 1961, over half offered such plans, but in 2007, less than a tenth do so. All-inclusive resorts are found in

1176-514: A large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel. Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring

1260-436: A letter to customers explaining the changes, Flynn stated, "Traditional parks are dropping like flies and it's time we all realize that we have to take steps now and save our park before its too late to do anything about it." The new gated park format, coupled with a rainy summer, led to a decline in attendance in the 1990 season. In an effort to raise capital, several rides were sold off. After another disastrous season in 1991,

1344-409: A real-life community within an amusement park, as local traffic and waterfront cottages were interspersed with the amusement rides. Park Avenue and Comstock Street, the park's main walking paths, were shared by both patrons and vehicles alike. In an effort to remain competitive, the decision was made to enclose the park for the 1990 season. For the first time in its history, admission would be charged. In

1428-466: A reference to the drink aiding digestion like the digestive enzyme pepsin , but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi

1512-491: A sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan . On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by

1596-455: A series of "smiles," with the central white band initially arcing at different angles depending on the product. In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. Walter Mack

1680-452: A significant presence in the global soft drink industry. Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor . Some have also suggested that "Pepsi" may have been

1764-511: A twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown , who grew up to be Secretary of Commerce ) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks . Boyd also led

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1848-444: Is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia , Montana , North Dakota , and Utah . In the city of Buffalo, New York , Pepsi outsells Coca-Cola by a two-to-one margin. As of 2024, Pepsi had fallen behind Coca-Cola and Dr. Pepper as the third most popular soft drink in the United States, losing its second place spot to

1932-1068: Is a major part of the local activity are sometimes called resort towns . If by the sea, they are called seaside resorts . Inland resorts include ski resorts , mountain resorts and spa towns . Well-known resort towns include Punta Cana in the Dominican Republic , Bandipur in Nepal , Bali in Indonesia , Sochi in Russia , Mount Lebanon Tourism in Lebanon , Barizo in Spain , Cortina d'Ampezzo in Italy, Druskininkai in Lithuania , Cartagena de Indias in Colombia , Cancún in Mexico , Newport, Rhode Island , and Key West, Florida , in

2016-421: Is a popular summer destination for recreational boaters due to there being no horsepower limit on the lake. Conneaut Lake Park was founded in 1892 as Exposition Park by Col. Frank Mantor as a permanent fairground and exposition for livestock, machinery, and industrial products from Western Pennsylvania. Prior to this time, 7 acres of land on which the park is located were purchased in 1877 by Aaron Lynce for use as

2100-505: Is a short-term residential/lodging facility with the primary purpose of providing individual services for spa goers to develop healthy habits. Historically, many such spas were developed at the location of natural hot springs or sources of mineral waters. Typically over a seven-day stay, such facilities provide a comprehensive program that includes spa services, physical fitness activities, healthy diet programs, and special interest programming. Golf resorts are resorts that cater specifically to

2184-456: Is the drink for you." Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Charles Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of

2268-565: Is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up . In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company

2352-587: The African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the " Pepsi Number Fever " fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment. Pepsi's rivalry with Coca-Cola, highlighted by

2436-618: The Caribbean , particularly in Jamaica , Dominican Republic ; in Egypt , and elsewhere. Notable examples are Club Med , Sandals Resorts , and Beaches Resorts . An all-inclusive resort includes three meals daily, soft drinks , most alcoholic drinks , gratuities , and usually other services in the price. Many also offer sports and other activities included in the price as well. They are often located in warmer regions. The all-inclusive model originated in

2520-615: The Club Med resorts, which were founded by the Belgian Gérard Blitz . Some all-inclusive resorts are designed for specific groups. For example, some resorts cater for adults only, and even more-specialized properties accept couples only. Other all-inclusive resorts are geared toward families, with facilities like craft centers, game rooms, and water parks to keep children of all ages entertained. All-inclusive resorts are also very popular locations for destination weddings. A spa resort

2604-468: The Costa Daurada in Spain ; Costa do Sauípe, Northeastern Brazil ; Laguna Phuket, Thailand and Sun City , near Johannesburg , South Africa . Closely related to resorts are convention and large meeting sites. Generally, these resorts are located in cities where they offer special meeting halls, ample accommodations, and a variety of dining and entertainment options. An all-inclusive resort charges

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2688-625: The Dissolution of the Soviet Union , Coca-Cola was introduced to the Russian market . As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi was introduced in Romania in 1966, during

2772-689: The Las Vegas Strip . In Singapore , integrated resort is a euphemism for a casino -based destination resort. A holiday village is a type of self-contained resort in Europe whose accommodation is generally in villas . A holiday camp , in the United Kingdom , refers to a resort whose accommodation is in chalets or static caravans . A resort hotel contains full-sized luxury facilities with full-service accommodations and amenities . These hotels may attract vacationing tourists and offer more than

2856-586: The United States , Ischgl in Austria , St. Moritz in Switzerland and Blackpool in the United Kingdom . A resort island is an island or an archipelago that contains resorts, hotels, restaurants, tourist attractions, and its amenities. Maldives is considered to have the best island resorts, which have become famous among the top celebrities and sportspersons around the world. Seaside resorts are located on

2940-538: The naming rights to the Pepsi Center , an indoor sports and entertainment facility in Denver, Colorado , until the venue's new naming rights were announced on October 22, 2020. In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually

3024-546: The "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining

3108-506: The Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World , the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi. According to Consumer Reports, in the 1970s,

3192-549: The Pepsi-Cola company. A long legal battle, Guth v. Loft , then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. From the 1930s through the late 1950s, " Pepsi-Cola Hits The Spot " was the most commonly used slogan in the days of old-time radio , classic motion pictures and early days of television . Its jingle (conceived in the days when Pepsi cost only five cents)

3276-598: The Pepsi-Cola syrup formula. On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion. During the Great Depression , Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $ 0.05

3360-478: The U.S. Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead

3444-460: The aforementioned Dr. Pepper, a position it had held since 1985. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include: Oman , India , Saudi Arabia , Pakistan , the Dominican Republic , Guatemala , the Canadian provinces of Quebec , Newfoundland and Labrador , Prince Edward Island , Nova Scotia and New Brunswick . Pepsi had long been

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3528-464: The chairman of The Coca-Cola Company for segregationist governor of Georgia Herman Talmadge . As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. After the sales team visited Chicago , Pepsi's share in the city overtook that of Coke for the first time. Journalist Stephanie Capparell interviewed six men who were on

3612-420: The character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers

3696-477: The company in 1950, support for the black sales team faded and it was cut. Boyd was replaced in 1952 by Harvey C. Russell Jr. , who was notable for his marketing campaigns towards black youth in New Orleans . These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at

3780-721: The company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Pepsi has been featured in several films, including Back to the Future Part II (1989), Home Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed by Spike Lee . Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned

3864-440: The competition. Pepsi also has sponsorship deals in international cricket teams. The Pakistani national cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. The Buffalo Bisons , an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with

3948-456: The drink of French-Canadians , and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier , of La Petite Vie fame) to sell its product. PepsiCo introduced the Quebec slogan "here, it's Pepsi" ( Ici, c'est Pepsi ) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" ( Partout dans le monde, c'est Coke ). As of 2012, Pepsi

4032-632: The early 1990s, the term "Pepsi-stroika" began appearing as a pun on " perestroika ", the reform policy of the Soviet Union under Mikhail Gorbachev . Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin 's book Generation P . In 1992, following

4116-489: The early liberalization policies of Nicolae Ceaușescu , opening up a factory at Constanța in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered

4200-612: The facility so that guests have no need to leave the facility throughout their stay. Commonly, the facilities are of higher quality than would be expected if one were to stay at a hotel or eat in a town's restaurants. Some examples are Atlantis in the Bahamas ; the Walt Disney World Resort , near Orlando, Florida ; Universal Studios Hollywood in San Fernando Valley , United States ; PortAventura World , near Tarragona on

4284-475: The family business. Initially, this change in management was able to invigorate the park. In the early 1980s, rides such as the Paratrooper and Yo-Yo were added. The waterfront was improved. Along the park's midway, a waterslide tower was added, which proved popular. Several other attractions, including a miniature golf course and a karaoke stage were added. For most of its history, Conneaut Lake Park functioned as

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4368-550: The highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France ) and a banner on the Mir space station . The Project Blue design was first tested in the United States in June 1997, and

4452-435: The lawsuit in 2001, park ownership reverted to a court-appointed trustee. The park began the new century under the oversight of a non-profit corporation, The Trustees of Conneaut Lake Park. During this time, the park experienced a renewed interest, driven in part by roller coaster and amusement park enthusiast groups. Several of the park's rides, including Devil's Den and Blue Streak, were repaired by volunteers. In August 2010,

4536-632: The new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has

4620-439: The origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth , who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the " Nickel, Nickel " jingle, doubling sales by emphasizing its value. The mid-20th century saw Pepsi targeting

4704-427: The park also offered pony rides in a small, circular, tethered track. Resort In British English , "resort" means a town which people visit for holidays and day trips, typically containing hotels where holidaymakers stay. Examples of such towns include Blackpool and Brighton . A destination resort is a resort that itself contains the necessary guest attraction capabilities so it does not need to be near

4788-518: The park became a popular resort destination. Although many of the park's original buildings were lost in a fire in 1908, new concrete block replacements were constructed, including the Dreamland Ballroom. The park was renamed "Conneaut Lake Park" in 1920 to reflect a move toward more amusements and rides. Rides added over these years included a Tumble Bug, a bumper car ride, and a Figure Eight roller coaster (later renamed The Jack Rabbit). In 1938,

4872-479: The park could be saved under his leadership. The park reopened on July 4, 1996, but new problems arose in 1997 when Harris was convicted of tax evasion. To help extricate himself from his legal difficulties, Harris gave the debt-ridden park to the Conneaut Lake community in 1997, but later filed a lawsuit claiming that he held a 99-year lease on the park grounds and retained ownership of several rides. When Harris lost

4956-436: The park had closed altogether. The plans for the family entertainment center never came to fruition. In 1995, the owners filed for bankruptcy and the park did not open for the season. However, by the 1996 season, a group called Summer Resorts, Inc., under the leadership of Gary Harris, completed a purchase of the park. Although Harris arrived at Conneaut Lake Park with a history of criminal charges, residents were optimistic that

5040-428: The park received $ 50,000 in funds from a contest sponsored by Pepsi for use in restoring Blue Streak. Several fires destroyed buildings on the property, including a fire in 2008 that destroyed the Dreamland Ballroom, and a fire on August 1, 2013, that destroyed the dockside restaurant and the beach front building. Blue Streak received new NAD Century Flyer trains, replacing its original trains from 1938. Splash City

5124-451: The park's management began to focus on directing automobile traffic to the park. "Fairyland Forest," a walk-through attraction, was constructed across the highway from the park's main entrance. Using a combination of fairy tale characters and animals to help attract families and appeal to young children, many similar attractions existed across the country at that time. Although popular, the area eventually fell into neglect and closed in 1985. It

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5208-449: The park's rides were auctioned off, a group of four local businessmen made an effort to purchase as many of them as possible. This group went on to purchase the park from the Flynn family in an attempt to preserve it as a traditional amusement park. Although nearly $ 1 million was spent in upgrading and refurbishing the park, attendance continued to dwindle, in part due to a public perception that

5292-428: The park's signature roller coaster, Blue Streak, was added. In 1943, a large portion of a hotel on the properties, Hotel Conneaut, was destroyed in a fire. The ghost of Elizabeth, a bride who supposedly died in the fire, is said to now haunt the hotel. Facing competition from corporate-owned theme parks, the park added a jungle cruise ride and other new attractions in the 1960s. As trolley service had been discontinued,

5376-517: The property that was converted to a hotel. The park's first mechanical ride, a carousel , opened in 1899, and was soon joined by other rides and a midway. Ownership of the park transferred to the Pittsburgh & Shenango Valley Railroad in 1901, during which time several hotels were built on the property. Originally accessible only by boat or train, trolley service was extended to the park in 1907. With its lakefront presence, hotels, and remote location,

5460-804: The reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". In 1989, Billy Joel mentioned the rivalry between the two companies in the song " We Didn't Start the Fire ". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul , while Pepsi used Michael Jackson . Both companies then competed to get other musicians to advertise its beverages. According to Beverage Digest ' s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share

5544-423: The rest of the water park was added in 1991. Splash City operated from 1986 to 1994, 1996–2006, and 2009–2010. The water park sat idle from 2011 to 2016. In October 2015, the park announced Splash City would be reopening in 2016. On May 28, 2016, Otter Creek River Adventure reopened to the public. On August 6, 2016, both Cliffhanger Falls and Connie Otter's Kiddie Cove reopened to the public. In March 2022, Splash City

5628-480: The rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the " Pepsi Challenge ". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars". In 1985, The Coca-Cola Company , amid much publicity, changed its formula . The theory has been advanced that New Coke , as

5712-402: The size. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink." After Mack left

5796-451: The slopes. Resorts for different purposes also exist. An example is Yulara , Northern Territory , which exists to serve Uluru (Ayers Rock) and Kata Tjuta (The Olgas) in Australia . Pepsi Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo . As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola ;

5880-467: The sport of golf , and they include access to one or more golf courses and/or clubhouses. Golf resorts typically provide golf packages that provide visitors with all greens and cart fees, range balls, accommodations, and meals. In North America , a ski resort is generally a destination resort in a ski area. The term is less likely to refer to a town or village. A megaresort is a type of destination resort of an exceptionally-large size, such as those along

5964-439: The stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens , whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice

6048-418: The team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers , churches, ladies groups, schools, college campuses, YMCAs , community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to promote Pepsi from

6132-482: The two share a long-standing rivalry in what has been called the " cola wars ". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina . Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin , despite speculation on

6216-416: The use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once The Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo

6300-558: The wildly fluctuating sugar prices as a result of World War I . Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by Charles Guth , the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate

6384-400: Was a water park located in the middle of the park. It contained three attractions: Cliffhanger Falls, a pair of water slides; Connie Otter's Kiddie Cove, a children's area; and Otter Creek River Adventure, a lazy river. There were also two decks on the island of the lazy river for sunbathing. They could be accessed by a bridge on the right end of the lazy river. The slides were added in 1986, and

6468-586: Was demolished. Only a portion of the Cliffhanger Falls water slide remained standing, which was later torn down. Kiddieland was a small, enclosed section of the park, containing rides specifically for children. It was located behind the Carousel and across from the Witch's Stew and Trabant. The original Kiddieland restrooms were destroyed by an arson fire in 2010. They have since been rebuilt. The Kiddieland section of

6552-441: Was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi. This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like " cocacolonization ", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In

6636-474: Was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white -owned manufacturers in

6720-466: Was released that December in preparation for Pepsi's 100th anniversary. It was at this point, the logo began to be referred to as the Pepsi Globe. In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi , and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became

6804-404: Was replaced with a camper lot called Camperland in 1986. By the 1990s, a series of ownership changes had taken their toll on the park. A 1974 takeover of the park by Dr. John and Mary Flynn had saddled the park with $ 750,000 in debt, and expansion slowed. Charles Flynn, long-time associate of New York City mayor Ed Koch and son of Dr. Gene decided to leave politics and become actively involved in

6888-460: Was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on

6972-516: Was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo gained entry to India by creating a joint venture with the government of Punjab -owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when

7056-482: Was used in many different forms with different lyrics. With the rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford , after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of

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