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62-485: The Association's programs targeted at the business and advertising industries included advertising training, an online Ad Library, Best Practices guidelines, a monthly LGBT advertising issues column, and the annual Images in Advertising Awards event to honor excellence of LGBT portrayals in advertising. The organization targeted marketing and ad agency corporate officers and executives, university students/professors,

124-400: A certain way in the legislature. Access to this channel is generally restricted to groups with insider status such as large corporations and trade unions – groups with outsider status are unlikely to be able to meet with ministers or other members of the bureaucracy to discuss policy. What must be understood about groups exerting influence in the bureaucracy is; "the crucial relationship here [in

186-742: A community receives largely depends on the kind of narrative an advocacy group curates for them on social media. Association of National Advertisers The Association of National Advertisers ( ANA ) represents the marketing community in the United States . Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising . The Association of National Advertisers, Inc.,

248-445: A feeling of satisfaction from expressing a political value. Also, it would not matter if the interest group achieved their goal; these members would merely be able to say they helped out in the process of trying to obtain their goals, which is the expressive incentive that they got in the first place. The types of interest groups that rely on expressive benefits or incentives are environmental groups and groups who claim to be lobbying for

310-614: A global structure such as Greenpeace were better able to adapt to globalisation. Greenpeace, for example, has offices in over 30 countries and has an income of $ 50 million annually. Groups such as these have secured the nature of their influence by gaining status as nongovernmental organisations (NGOs), many of which oversee the work of the UN and the EU from their permanent offices in America and Europe. Group pressure by supranational industries can be exerted in

372-470: A number of ways: "through direct lobbying by large corporations, national trade bodies and 'peak' associations such as the European Round Table of Industrialists ". There have been many significant advocacy groups throughout history, some of which could operated with dynamics that could better categorize them as social movements . Here are some notable advocacy groups operating in different parts of

434-437: A patriotic organization. Advocacy groups exist in a wide variety of genres based upon their most pronounced activities. In most liberal democracies , advocacy groups tend to use the bureaucracy as the main channel of influence – because, in liberal democracies, this is where the decision-making power lies. The aim of advocacy groups here is to attempt to influence a member of the legislature to support their cause by voting

496-731: A result of group pressure, for example, the Labour Party in the UK was formed out of the new trade union movement which lobbied for the rights of workers. Advocacy groups also exert influence through channels that are separate from the government or the political structure such as the mass media and through public opinion campaigning. Advocacy groups will use methods such as protesting , petitioning and civil disobedience to attempt to exert influence in Liberal Democracies. Groups will generally use two distinct styles when attempting to manipulate

558-685: A unique identifying code for each advertising asset, creating a capability to identify them across all media. Using Ad-ID, and promoting the use of its web services, greatly improves workflow between agency, advertiser, distributor and medium. Ad-ID upgrades the previous ISCI commercial coding system and replaces other methods used to identify advertising assets. Ad-ID is the industry standard identifier for all related forms of media. In 2014, ANA acquired: ANA Trade Association ANA Educational Foundation SAG/AFTRA Fund Alliance for Family Entertainment Alliance for Inclusive & Multicultural Marketing Together with many major associations and companies,

620-534: Is a member initiative begun with the support of the ANA in 1998. In addition to providing a script development fund and scholarships for students working on family friendly programming, the televised Family Television Awards are held to recognize outstanding family programming. Developed by ANA and the American Association of Advertising Agencies , Ad-ID is a web-based system accessible 24/7 worldwide that generates

682-640: Is a reward for participation that is socially derived and created out of the act of association. Examples include "socializing congeniality, the sense of group membership and identification, the status resulting from membership, fun, conviviality , the maintenance of social distinctions , and so on. People who join an interest group because of expressive benefits likely joined to express an ideological or moral value that they believe in, such as free speech , civil rights , economic justice , or political equality . To obtain these types of benefits, members would simply pay dues, and donate their time or money to get

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744-737: Is credited with coining the term "gay vague" in 1997 while at Advertising Age. He served as the New York chapter president of the National Lesbian and Gay Journalists Association from 1998–2000, received a 1998 honor at the GLAAD Media Awards for his journalism on LGBT in related industries, was honored in 2001 as one of the "OUT 100" by Out magazine , and was a 2002 Crain Lecturer at the Medill School of Journalism at Northwestern University . He

806-763: The Association of National Advertisers and the Advertising Educational Foundation. Media included The New York Times , Sirius Satellite Radio , and Adweek . Gay community groups include the Human Rights Campaign , the Gay Lesbian Straight Education Network ( GLSEN ), and also GLAAD, pre-merger. GLSEN carried a Student Viewing Guide for teachers, and Human Rights Campaign carried the CCA's monthly gay advertising issues column,

868-1037: The Association of National Advertisers , the American Association of Advertising Agencies , New York politicians like Thomas Duane , and major advertising agency executives. After the merger, GLAAD received the Ad Library, training resources, online materials, and the company's name. The CCA Ad Library is an online collection of 4,000+ LGBT-themed ads from over 33 countries and hundreds of companies and ad agencies since 1917. It contained "video clips, still photo storyboards, descriptive critiques, and indexing to more than 600 television and print media ad representations," sortable by various statistics and also by overall depiction or message about gayness, "categorized as vague, neutral, positive, or negative." The site includes ratings, consumer feedback, Advertising Best Practices, and other resources. The Best Practices guidelines outlined how to create respectful ad representations of LGBT people to be used as part of advertising training. Each year,

930-497: The banning of the slave trade in 1807. In the opinion of Eugene Black (1963), "...association made possible the extension of the politically effective public. Modern extra parliamentary political organization is a product of the late eighteenth century [and] the history of the age of reform cannot be written without it. From 1815, Britain after victory in the Napoleonic Wars entered a period of social upheaval characterised by

992-433: The political process , while others have few or no such resources. Some have developed into important social, and political institutions or social movements . Some powerful advocacy groups have been accused of manipulating the democratic system for narrow commercial gain, and in some instances have been found guilty of corruption , fraud , bribery , influence peddling and other serious crimes . Some groups, generally

1054-633: The Advertising Best Practices, and excerpts from Commercial Closet in the marketing section of WorkNet. The Images in Advertising Awards were sponsored by ad agencies including Lowe Worldwide , Arnold Worldwide , Interpublic Group , SSH+K, and others. Pressure group Advocacy groups , also known as lobby groups , interest groups , special interest groups , pressure groups , or public associations , use various forms of advocacy or lobbying to influence public opinion and ultimately public policy . They play an important role in

1116-599: The Commercial Closet website was to be shut down by GLAAD but Wilke intervened and relaunched the project under the new name AdRespect . CCA is supported through foundation grants, corporate sponsorships, fundraising events, membership, individual donations, and training fees. CCA has or had partnerships with advertising and media industry groups and with the LGBT organizations in the United States. Ad industry groups included

1178-614: The NARB. In 1986 the ANA, AAAA and AAF formed the State Advertising Coalition to monitor state legislative and regulatory issues that threaten advertising. Later, in 1988, ANA worked in concert with other industry trade associations to form the Advertising Tax Coalition to combat federal advertising tax proposals. The ANA has fielded numerous studies and helped develop advertising measurement systems from its inception to

1240-450: The Republic , the largest of all Union Army veterans' organizations, was the most powerful single-issue political lobby of the late nineteenth century, securing massive pensions for veterans and helping to elect five postwar presidents from its own membership. To its members, it was also a secret fraternal order, a source of local charity, a provider of entertainment in small municipalities, and

1302-579: The U.S. advertising industry 's oldest trade association , was founded on June 24, 1910, in Detroit, Michigan, by 45 companies. Founding members include the Burroughs Adding Machine Company , Glidden Varnish Company, Macey Company, Sherwin-Williams , and National Lead Company. Originally known as the Association of National Advertising Managers, in 1914 the association officially adopted

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1364-651: The US, however, advocacy group influence is much more significant. For example, in 1954 the NAACP (National Association for the Advancement of Colored People) lobbied against the Topeka Board of education, arguing that segregation of education based on race was unconstitutional. As a result of group pressure from the NAACP, the supreme court unanimously ruled that racial segregation in education

1426-610: The United States are using social media to interact with citizens every day. The study surveyed 53 groups, that were found to be using a variety of social media technologies to achieve organizational and political goals: As noted in the study, "while some groups raised doubts about social media's ability to overcome the limitations of weak ties and generational gaps , an overwhelming majority of groups see social media as essential to contemporary advocacy work and laud its democratizing function." Another 2012 study argued that advocacy groups use social media to reach audiences unrelated to

1488-591: The United States, the Civil Rights Movement gained much of its publicity through civil disobedience; African Americans would simply disobey the racist segregation laws to get the violent, racist reaction from the police and white Americans. This violence and racism was then broadcast all over the world, showing the world just how one sided the race 'war' in America actually was. Advocacy group influence has also manifested itself in supranational bodies that have arisen through globalisation . Groups that already had

1550-443: The acceptance of social media use by advocacy groups, populations not affiliated with media advocacy often question the benevolence of social media. Rather than exclusively fostering an atmosphere of camaraderie and universal understanding, social media can perpetuate power hierarchies . More specifically, social media can provide "a means of reproducing power and fulfilling group interest for those possessing excessive power... [having

1612-410: The aim of having their issues translated into policy such as the government encouraging alternative energy and recycling . The judicial branch of government can also be used by advocacy groups to exert influence. In states where legislation cannot be challenged by the courts, like the UK, advocacy groups are limited in the amount of influence they have. In states that have codified constitutions, like

1674-399: The assembly by lobbying. Groups with greater economic resources at their disposal can employ professional lobbyists to try and exert influence in the assembly. An example of such a group is the environmentalist group Greenpeace ; Greenpeace (an organisation with income upward of $ 50,000,000) use lobbying to gain political support for their campaigns. They raise issues about the environment with

1736-459: The bureaucracy] is usually that between the senior bureaucrats and leading business or industrial interests". This supports the view that groups with greater financial resources at their disposal will generally be better able to influence the decision-making process of government. The advantages that large businesses have is mainly due to the fact that they are key producers within their countries economy and, therefore, their interests are important to

1798-526: The communities they help and to mobilize diverse groups of people. Mobilization is achieved in four ways: "1). Social media help connect individuals to advocacy groups and thus can strengthen outreach efforts. 2). Social media help promote engagement as they enable engaging feedback loops. 3). Social media strengthen collective action efforts through an increased speed of communication. 4). Social media are cost-effective tools that enable advocacy organizations to do more for less." While these studies show

1860-476: The development of political and social systems. Motives for action may be based on political , economic , religious , moral , commercial or common good -based positions. Groups use varied methods to try to achieve their aims, including lobbying , media campaigns, awareness raising publicity stunts , polls , research , and policy briefings. Some groups are supported or backed by powerful business or political interests and exert considerable influence on

1922-569: The end of the Seven Years' War . Charged with seditious libel , Wilkes was arrested after the issue of a general warrant , a move that Wilkes denounced as unlawful – the Lord Chief Justice eventually ruled in Wilkes favour. As a result of this episode, Wilkes became a figurehead to the growing movement for popular sovereignty among the middle classes – people began chanting, "Wilkes and Liberty" in

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1984-429: The end of the 1990s the emergence of a new global social movement, the anti-globalization movement . Some social movement scholars posit that with the rapid pace of globalization, the potential for the emergence of new type of social movement is latent—they make the analogy to national movements of the past to describe what has been termed a global citizens movement . According to Stuart McConnell: The Grand Army of

2046-494: The first version of CCA's online advertising library and ad ratings system at CommercialCloset.org. In 2004, the name evolved to Commercial Closet Association to indicate that it was an organization and to distinguish it from the educational programs it produced. Wilke had written about LGBT issues with Inside Media, Advertising Age ( Crain Communications ), Adweek ( Nielsen Company ), and other publications since 1992. He

2108-438: The general goal of improving farming for every farmer, even those who are not members of that particular interest group. Thus, there is no real incentive to join an interest group and pay dues if the farmer will receive that benefit anyway. For another example, every individual in the world would benefit from a cleaner environment, but environmental protection interest groups do not receive monetary help from every individual in

2170-487: The government as their contributions are important to the economy. According to George Monbiot , the influence of big business has been strengthened by "the greater ease with which corporations can relocate production and investment in a global economy ". This suggests that in the ever modernising world, big business has an increasing role in influencing the bureaucracy and in turn, the decision-making process of government. Advocacy groups can also exert influence through

2232-463: The growing maturity of the use of social movements and special-interest associations. Chartism was the first mass movement of the growing working-class in the world. It campaigned for political reform between 1838 and 1848 with the People's Charter of 1838 as its manifesto – this called for universal suffrage and the implementation of the secret ballot , amongst other things. The term "social movements"

2294-620: The interests of businesses. For example, George W. Bush 's re-election campaign in 2004 was the most expensive in American history and was financed mainly by large corporations and industrial interests that the Bush administration represented in government. Conversely, left-wing parties are often funded by organised labour – when the British Labour Party was formed, it was largely funded by trade unions. Often, political parties are actually formed as

2356-625: The late 19th century are seen as the prototypical social movements, leading to the formation of communist and social democratic parties and organisations. These tendencies were seen in poorer countries as pressure for reform continued, for example in Russia with the Russian Revolution of 1905 and of 1917 , resulting in the collapse of the Czarist regime around the end of the First World War . In

2418-468: The media – they will either put across their outsider status and use their inability to access the other channels of influence to gain sympathy or they may put across a more ideological agenda. Traditionally, a prime example of such a group were the trade-unions who were the so-called "industrial" muscle. Trade-unions would campaign in the forms of industrial action and marches for workers rights, these gained much media attention and sympathy for their cause. In

2480-453: The media, and consumers, aiming to make future advertising more inclusive and positive by contacting advertising and image creators in order to educate them directly. The CCA stated it was not pressure group or advertising watchdog , instead aiming to educate advertisers. Its programs focused on raising industry awareness of the issues of homophobia and transphobia in mainstream advertising; some of its efforts were created in conjunction with

2542-406: The mid-18th century, including political representation , market capitalization , and proletarianization . The first mass social movement catalyzed around the controversial political figure, John Wilkes . As editor of the paper The North Briton , Wilkes vigorously attacked the new administration of Lord Bute and the peace terms that the new government accepted at the 1763 Treaty of Paris at

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2604-405: The movement was careful not to cross the line into open rebellion – it tried to rectify the faults in governance through appeals to existing legal precedents and was conceived of as an extra-Parliamentary form of agitation to arrive at a consensual and constitutional arrangement. The force and influence of this social advocacy movement on the streets of London compelled the authorities to concede to

2666-486: The movement's demands. Wilkes was returned to Parliament, general warrants were declared as unconstitutional and press freedom was extended to the coverage of Parliamentary debates . Another important advocacy group that emerged in the late 18th century was the British abolitionist movement against slavery . Starting with an organised sugar boycott in 1791, it led the second great petition drive of 1806, which brought about

2728-430: The name it now bears. At the time of its formation, ANA's objective was to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies. Other issues that the advertisers sought to address concerned accurate audience measurement and the establishment of national standards for measuring advertising results. The Audit Bureau of Circulations

2790-471: The ones with less financial resources, may use direct action and civil disobedience , and in some cases are accused of being a threat to the social order or ' domestic extremists '. Research is beginning to explore how advocacy groups use social media to facilitate civic engagement, and collective action. The early growth of pressure groups was connected to broad economic and political changes in England in

2852-526: The organization seeded 40-50 press stories and conducted worldwide advertising tracking and analysis of LGBT representations, complete with ratings and visitor feedback. The CCA published original data reports on LGBT sponsorship spending, top spending companies, and top earning LGBT organizations and events. The Commercial Closet Association was founded in 2001 "as a way to track and document [LGBT] themed advertisements." It developed out of work by Advertising Age magazine business journalist Michael Wilke, who

2914-461: The post-war period, women's rights , gay rights , peace , civil rights , anti-nuclear and environmental movements emerged, often dubbed the New Social Movements , some of which may be considered " general interest groups" as opposed to special interest groups. They led, among other things, to the formation of green parties and organisations influenced by the new left . Some find in

2976-428: The potential to] indirectly reinforce elitist domination." By excluding those without access to the internet, social media inherently misrepresents populations- particularly the populations in low-income countries . Since media advocacy groups use social media as a way to boost the narratives of these populations, the effect of social media use can be counteractive to well-intentioned goals. Instead of directly amplifying

3038-465: The present: from the Crossley rating system , developed in 1930, which established national standards by which radio audiences could be measured, to the recently introduced Ad-ID, a system that assigns a unique and permanent code to each ad with 360-degree application. The Family Friendly Programming Forum , whose goal is to increase prime time television programming that can be viewed by the entire family,

3100-834: The public interest. Some public policy interests are not recognized or addressed by a group at all. These interests are labeled latent interests. Much work has been undertaken by academics attempting to categorize how advocacy groups operate, particularly in relation to governmental policy creation. The field is dominated by numerous and diverse schools of thought: There are three broad perspectives on how special interest groups achieve influence: through quid pro quo exchange, information transmission, and subsidizing policymaking. Apart from lobbying and other methods of asserting political presence, advocacy groups use social media to attract attention towards their particular cause. A study published in early 2012 suggests that advocacy groups of varying political and ideological orientations operating in

3162-717: The purpose of industry self-regulation concerning matters of truth, taste, and social responsibility, the ANA, working in conjunction with the AAAA , American Advertising Federation (AAF), and BBB National Programs launched the National Advertising Review Board (NARB) in 1971. The NARB acts as the appeals board for the National Advertising Division (NAD) of BBB National Programs. The NAD investigates matters of honesty and accuracy in advertising and issues of taste or social responsibility are addressed by

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3224-607: The right to sit in Parliament, Wilkes became an Alderman of London in 1769, and an activist group called the Society for the Supporters of the Bill of Rights began aggressively promoting his policies. This was the first ever sustained social advocacy group – it involved public meetings, demonstrations, the distribution of pamphlets on an unprecedented scale and the mass petition march. However,

3286-504: The streets. After a later period of exile, brought about by further charges of libel and obscenity , Wilkes stood for the Parliamentary seat at Middlesex , where most of his support was located. When Wilkes was imprisoned in the King's Bench Prison on 10 May 1768, a mass movement of support emerged, with large demonstrations in the streets under the slogan "No liberty, no King." Stripped of

3348-399: The voices and narratives of historically marginalized populations , social media magnifies their concerns through the perspective of individuals with access to the internet. Since advocacy groups have the agency to control a community's narrative through a social media post, they have the agency to control the deservedness of a community as well. That is, the amount of resources or attention

3410-489: The world. This poses a problem for interest groups, which require dues from their members and contributions in order to accomplish the groups' agendas. Selective benefits are material, rather than monetary benefits conferred on group members. For instance, an interest group could give members free or discounted travel, meals, or periodical subscriptions. Many trade and professional interest groups tend to give these types of benefits to their members. A solidarity incentive

3472-516: The world: On some controversial issues there are a number of competing advocacy groups, sometimes with very different resources available to them: A general theory is that individuals must be enticed with some type of benefit to join an interest group. However, the free rider problem addresses the difficulty of obtaining members of a particular interest group when the benefits are already reaped without membership. For instance, an interest group dedicated to improving farming standards will fight for

3534-481: Was a judge for the 2006 Association of National Advertisers Multicultural Excellence Awards. He writes a syndicated national column, The Commercial Closet, for LGBT newspapers and web sites. The CCA began its Images in Advertising Awards in 2004, running until at least 2008. In 2009, the Commercial Closet Associate's board of directors announced its closure and merger with GLAAD . In December 2012,

3596-581: Was formed in 1914 to verify publication circulation figures and track media rates. Twenty years later the Traffic Audit Bureau was created to effectively measure outdoor media. In 1936 the Advertising Research Foundation – a spin-off of an ANA committee – came into being with the aim of increasing the effectiveness of marketing and advertising communications through advertising, marketing and media research. The War Advertising Council

3658-705: Was formed in 1942 to bolster the sale of war bonds , later becoming The Advertising Council as it took on other public service issues. In 1963 the ANA helped establish the Joint Policy Committee (JPC) for Broadcast Talent Union Relations, which negotiates contracts with the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the American Federation of Musicians . The efficacy of advertising can only be maintained by responsible advertising, and for

3720-440: Was indeed unconstitutional and such practices were banned. This is a novel example of how advocacy groups can exert influence in the judicial branch of government. Advocacy groups can also exert influence on political parties. The main way groups do this is through campaign finance. For instance; in the UK, the conservative parties campaigns are often funded by large corporations, as many of the conservative parties campaigns reflect

3782-537: Was introduced in 1848 by the German Sociologist Lorenz von Stein in his book Socialist and Communist Movements since the Third French Revolution (1848) in which he introduced the term "social movement" into scholarly discussions – actually depicting in this way political movements fighting for the social rights understood as welfare rights . The labor movement and socialist movement of

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3844-497: Was known for his work in writing about gay and lesbian matters in advertising. He had created a video program in 1997 called "The Commercial Closet", which was presented at film festivals internationally, and in 2001, Wilke was funded by broadcast historian Michael Collins, then of Quinnipiac College of Connecticut, to start a full nonprofit organization by the same name. The project received pro-bono work from web development firm Mediapolis and designer Stephen Mack of Gnomist to develop

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