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48-636: The Color Run is an event series and five kilometer paint race, inspired by the Hindu festival of Holi , that is owned and operated by The Color Run LLC, a for-profit company . It takes place in North America , South America , Europe , Asia , New Zealand , Australia , Africa , Qatar and the United Arab Emirates . The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch , at stations along

96-532: A bike once a month and products at select Color Run cities. In 2016 The Color Run partnered with Radio Disney Latin America for races in Argentina where the brand was in charge of selecting the disc jockey in charge of musicalizing The Color Run Argentina, who summoned Facu Rodriguez Casal  [ es ] , also distributed the promotional kits, in addition to adding a Disney stand and animators. The Color Run, LLC

144-598: A chosen charity on the condition of their completion of the race. Raising money for charity is typically optional, with other participants running for pleasure . The 5K distance is particularly popular among women and a number of annual women-only races are organised over the 5K distance. Running USA's 2012 analysis of participation in American road races showed that 58% of participants in 5K races were women. The race participation contrasts with women's participation in sport in general and in longer distance races particularly, where

192-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

240-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

288-638: A focus on non-traditional races. Runners World named Snyder one of "The 50 Most Influential People in Running" for his innovation, social media savvy, and strategic influence in the running industry. The Color Run LLC in 2016 was ranked number 3420 on Inc. 5000 list of top 5000 fastest growing private companies. On June 27, 2015, a serious outdoors dust explosion occurred in Taiwan 's New Taipei City due to colored cornstarch powder, injuring over 500 participants and causing 15 deaths . This brought public attention to

336-616: A for-profit organization, partners with a national or local charity at each event, such as a children’s hospital or a local food pantry. Global Poverty Project was The Color Run's global charity partner in 2013. According to a Huffington Post article, "Color Runners around the country will have the opportunity to not only run in the happiest race ever, but also get involved in the movement to end extreme poverty through GlobalCitizen.org, where they can learn about issues, take actions, and raise funds for non-profits." For 2016 along with local charities for each city, The Color Run partnered with

384-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

432-408: Is a long-distance road running competition over a distance of five kilometres (3.107 mi). Also referred to as the 5K road race , 5 km , or simply 5K , it is the shortest of the most common road running distances. It is usually distinguished from the 5000 metres track running event by stating the distance in kilometres, rather than metres. Among road running events, the 5K distance

480-405: Is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

528-404: Is mostly popular with novice or infrequent runners or joggers as it is comparatively easier to complete the distance without endurance training . The 5K distance also makes the distance suitable for people looking to improve or maintain their general physical fitness , rather than develop long-distance running abilities. The brevity of the distance means that less time is required to take part in

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576-519: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

624-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

672-519: The Association of Road Racing Statisticians , record best times for the event. Records for the 5K are often noted in national records in athletics . Below is a list of other times equal or superior to 13:13: Below is a list of other times equal or superior to 14:43: List of world bests Sponsor (commercial) Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through

720-457: The parkrun series, which is a worldwide network of free-to-enter, volunteer-led races occurring each weekend, originating in the United Kingdom . Unlike longer road races, such as the 10K run and marathon , the 5K distance is not commonly contested by elite distance runners. The Carlsbad 5000 is one of the few races that attract competitive elite fields and saw several world bests for

768-586: The Circuit Gilles Villeneuve at parc Jean-Drapeau, Montreal will host the first edition of Color Run Night in Canada. In 2016 The Color Run Night included glowing t-shirt, black light headlamp, and glow color packet. A variety of corporations sponsor The Color Run in different locations. For example Chevrolet sponsored The Color Run US in 2012 and 2013, Shout in 2014, Swisse in Australia, and Dulux in

816-659: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

864-596: The Huntsman Cancer Foundation and the Sigma Chi International Fraternity to be the generation to end cancer. According to Running USA, non-traditional running events have increased from low six figures in 2009 to 4 million in 2013. About 60% of The Color Run entrants have never run a 5K. Most are brand new runners of all ages. The Color Run was featured on an episode of ABC’s Extreme Weightloss which aired on September 2, 2014. A Color Run

912-549: The Minneapolis-based singer and top-five contestant on The Voice , performed " The Star-Spangled Banner " before the race. In 2015 Major League Baseball and The Color Run partnered together during All-Star week in Cincinnati for "The Color Run MLB All-Star 5K, Presented by Nike". The event featured appearances by baseball legends, mascots and other special guests. In 2016 Major League Baseball and The Color Run partnered for

960-589: The UK and Ireland. Mitsubishi was named the “Official Vehicle Partner” of “The Color Run Night” on October 18, 2014. In South Africa, Capitec Bank is the official sponsor. Major League Baseball and the Minnesota Twins teamed up to host the inaugural "The Color Run MLB All-Star 5K presented by Nike " on July 13, 2014, at the Minnesota State Fairgrounds in Falcon Heights, Minnesota as part of

1008-536: The United States and England . An annual North American 5K Championships was created in 2002, but the competition ceased after 2005. The 5 km road distance was introduced by IAAF as a world record event in November 2017, with the inaugural record to be recognised after 1 January 2018 if the performances were equal to or better than 13:10 for men and 14:45 for women. Other statistical organisations, including

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1056-513: The United States in the Philadelphia area. Around 10,000 people gathered for the event. The run involved glow-in-the-dark powder, glowing color zones, black lights along the course, and a black light head lamp for each participant to run with. Participants dress in black and get coated with fluorescent powder on this 5k course. The run finishes with a festival that includes more color and light, and much music and dancing. On Saturday September 5 at

1104-700: The activity and that people from a wide range of ages and abilities may participate. From a physiological perspective, five kilometres is towards the low end of endurance running. The combination of the activity's simplicity, its low cost, and medium exercise intensity mean that it is often recommended by medical organisations and healthcare professionals . Like all physical activity, regular 5K runs can improve cardiovascular function and reduce body fat , as well as having mental health benefits (see runner's high ). Similar to other road running events, many organised 5K running events incorporate an element of charity running . Runners may elect to raise money for

1152-645: The distance prior to the IAAF 's 2018 decision to begin recognising world records for the 5K. Another annual American race, Freihofer's Run for Women , also regularly has elite women competing in the road distance, as does the BOClassic in Italy. Elite racing almost exclusively takes place on the track for this distance. There is no official world championship event organised for the 5 km road distance. Championships over 5 km are held nationally in some areas, including

1200-405: The festivities of All-Star Week. On hand to get runners started were Hall of Famers Juan Marichal and Dave Winfield ; former Twins Scott Erickson and Doug Mientkiewicz ; MLB executive vice president of business Tim Brosnan; The Color Run founder Travis Snyder; actor/comedian Rob Riggle ; and T.C. plus eight of his fellow MLB mascots, along with Runicorn, mascot for The Color Run. Kat Perkins,

1248-461: The finish line following the untimed run, there are typically celebrations featuring a dance party and food vendors. The Color Run currently holds the title of the largest running event in the world. Since early 2011, Travis Snyder has grown The Color Run from a start up to over 200 annual events and over 2 million annual participants in countries throughout North and South America, Europe, Africa, UAE, Australia, and Asia. In 2016, The Color Run theme

1296-449: The finish line. The Color Run also partnered with Epson in 2016, where they provided an Epson EcoTank tent for post-race photo ops and new technology to check out. In addition to these companies, The Color Run also partnered with Sally Hansen Canada where they did a giveaway for some beauty products as well as tickets to a Color Run event. In the same year Alcatel, Kohls, and KIND partnered with The Color Run in U.S. and Canada. KIND gave away

1344-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

1392-542: The money was partly donated to the Australian Paralympic Committee. In 2013, it was held 100 times in North America, South America, Europe, Africa and Australia. It was expanded to Asia and Europe under partnership with IMG Worldwide since February, 2013. In Australia, it was held at Sydney Olympic Park during February and 20,000 Australian joined and helped raise $ 200,000 for Heartkids. In 2014, it

1440-424: The participants were running a five-kilometer race for the first time, and over 70% of the participants were women ages 18–40. In 2013, there are expected to be a million participants. Runners begin dressed in clean white T-shirts, and pass through 5 color stations, one every kilometer. Each color station is associated with a different color, with volunteers blasting the runners with dyed cornstarch out of bottles. At

1488-517: The possible health and safety dangers of airborne powders such as the combustible starch powder used by The Color Run. The Taiwanese government has since banned events islandwide involving combustible colored powder. On June 30, 2015, the Singapore Police Force (SPF) and Singapore Civil Defence Force (SCDF) said in a joint statement that they will assess all safety aspects associated with the use of colored powder before granting approval for

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1536-500: The powder and other elements. The Kaleidoscope Tour was The Color Run's new tour for 2014. The planned features were to include kaleidoscope attractions on the course, photo opportunities and "Kaleidoscope fun" at the finish festival. The Color Run Erie, one of 98+ tour stops in the Kaleidoscope Tour, sold out in less than a month with 10,000 participants. On Saturday, October 18, 2014, the very first Color Run Night took place in

1584-451: The provision of products or services. The individual or group that provides the support, similar to a benefactor , is known as the sponsor . Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship

1632-537: The run. In March 2011, it was first held in Phoenix, Arizona with 6,000 people joined. It was created by Travis Snyder, a Utah native and event producer. His idea was to encourage professionals and novices to have fun together. Influenced by World of Color , Life in Color , and Mud Runs , he further blended the both elements, donation and running for five kilometers, together in order to promote health awareness. In 2012, it

1680-855: The same report showed the gender bias was reversed. The Hot Chocolate 5K in Chicago and the Mercedes-Benz Corporate Run in Miami are the largest organised 5K runs in the United States , having attracted over 20,000 and over 16,000 runners, respectively, in 2012. The number of runners ranked the Hot Chocolate 5K as the 20th largest road running event of any distance in the United States that year. There are several prominent 5K race series, including The Color Run , an international, mass participation, city-based series involving coloured water showers, and

1728-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

1776-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

1824-482: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

1872-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

1920-452: The third year in a row during All-Star Week in San Diego for "The Color Run MLB All-Star 5k, Presented by Nike." The event featured baseball legends and MLB mascots, and singer Michael Franti performed at The Color Run's new yoga event, Soul Pose. In 2016 The Color Run partnered with Sparkling Fruit2O for races in Canada where participants were given samples of the carbonated waters and teas at

1968-506: The upcoming Color Run event to be held in Singapore. Additional measures such as changing the colored powder to non-combustible materials such as colored water mist may be required before the event is given approval to proceed. Due to ongoing safety concerns, Shanghai called off its Color Run. On 2 July 2015, Shenyang also decided to call off its Color Run and promised full refunds to all participants. Hong Kong officials also considered banning

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2016-697: The use of colored powder spray in public events, and the cancellation of two upcoming events that employed the use of these colored powders – a music party called “Life in Color” scheduled to be held on July, 25 and “The Color Run” set for December 6, 2015. The Color Run has since returned to China where IMG hosted 5 events in 2016. The organizers of The Color Run have disclosed that the colored powders they use are "a combination of cornstarch , baking soda , and FD&C dyes ". They have said they are committed to staging safe and secure events, asserting that they have "not had any fire-related incidents in over 500 events around

2064-444: The world involving more than 4 million participants". They have also stated that "as a professional events company with highly vetted policies and processes, we conduct thorough testing to ensure the safety of our materials and their application, and we are confident in the safety of our events". However, details about the nature and extent of safety and health effects testing have not been publicly released. 5K run The 5K run

2112-602: Was filmed for Australian soap opera Home and Away in October 2014, which was broadcast on April 7, 2015. The Color Run was honored as the "Best B2C Marketing Team" at the 2014 Utah Marketing Awards. Travis Snyder, founder and CEO of The Color Run, was selected as part of the Utah Business Magazine "2015 Forty under 40". He was the keynote speaker at Running USA’s "The Next Evolution" conference held June 2015 in Chicago, with

2160-688: Was held 112 times in the United States , 7 in the United Kingdom , 6 in Australia and 4 in China . Also in Hungary since 2016, people can experience the feeling of the Color Run. The untimed event emphasizes fun over competition. Open to first-time runners as well as families and children, the event is for runners and walkers. Registration fees typically start at around $ 24 US but can vary depending on region and package. According to The Color Run’s 2012 figures, over 60% of

2208-941: Was held 300 times in over 50 countries worldwide. "The Color Run Night" was first introduced. In April, 2014, It was extended to Seoul , Beijing , Shanghai , Hong Kong , Vietnam , Bangkok , Singapore , and Kuala Lumpur in Asia ; Dubai , Qatar , Kuwait , Lebanon and Egypt in Middle East , and Barcelona , Madrid , Amsterdam , Brussels , London , Manchester , and Dublin in Europe . Toronto , Vancouver were also introduced to. Charity partners include Australian Red Cross , Beyond Blue , Vision Australia , Cancer Council, Starlight Children’s Foundation Australia, RSPCA , Heartkids and Fight Dementia. The sponsor, Swisse, were planning to generate over AUD$ 1 million in charitable contributions through all 13 Color Runs in Australia in 2014. In 2015 it

2256-465: Was held over 50 cities in North America with more than 600,000 people joined, making it the largest five-kilometer event series in the United States. It was also held in Flemington Racecourse, Melbourne , Sydney , Brisbane , Gold Coast , Townsville , Sunshine Coast , Perth , Newscastle , Wollongong , Adelaide , Canberra and previously Cairns with more than 12,000 Australian joined and

2304-597: Was the Tropicolor World Tour featuring new experiences including the Tropicolor Zone where runners were covered in a tropical array of colors and island scents as they passed through palm trees and island-style music. Each runner received a limited-edition race shirt, finisher's medal, and an embroidered headband to wear in the 5k. In 2015, The Color Run's new tour was the Shine Tour. The Shine tour added glitter to

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