32-507: Cole Bennett (born May 14, 1996) is an American music video director and record executive. He is also the founder of Lyrical Lemonade. Cole Bennett was born on May 14, 1996, in Plano, Illinois . He went to Plano High School and he dropped out of DePaul University to focus on his career in videography and hip hop music , things he had been interested in since childhood. Bennett originally founded Lyrical Lemonade as an internet blog when he
64-552: A 4-track collaboration with Hayes Bradley, who at the time was using the artist name B.Hayes. Also in 2019, Dapperton featured on the track " Supalonely " by artist BENEE . The song gained immense popularity on the online video-sharing platform TikTok in March 2020, gaining more than 6.9 billion plays for the month. The widespread success of the single led to Dapperton performing the song with BENEE on The Tonight Show Starring Jimmy Fallon . Dapperton's second studio album, Orca ,
96-492: A cover of Fleetwood Mac 's " Landslide " in conjunction with the news. On the signing, Warner Records released a statement "We are thrilled to have Gus as the newest member of the Warner/LMK Family. He is a singular talent who has laid an incredible artistic foundation on his own terms. Extremely excited to start building his next chapter together." In 2023, Dapperton returned with new singles "Wet Cement" and "Horizons",
128-448: A hooded sweatshirt, and a long sleeve t-shirt . In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade. In November 2021, Cole Bennett launched another virtual retail space called "By Cole Bennett." Here, individuals are able to buy clothing and other soft goods that are designed by Bennett himself and are subject to limited releases. On
160-474: A place of love and heartbreak. This album is about internal pain and suffering". He also mentioned themes of healing and redemption as key elements to the album. He also elaborated on the album title, Orca, as a metaphor for pain and suffering stemming from their lives in captivity. Dapperton released a music video for lead single "First Aid" on October 21, 2020. The video was directed by Dapperton and features his younger sister Ruby Amadelle, who also sings on
192-401: A song contest after using GarageBand in his school's new computer lab. He played lacrosse and was a member of the diving team while in high school. He was inspired to pursue music seriously while recovering from an ACL tear and subsequent surgery. Dapperton attended Drexel University studying music technology, but took a semester off to go on tour in support of his 2018 EP You Think You're
224-489: Is added to the pre-existing recorded sound text." Directors, including Michel Gondry , Spike Jonze , and F. Gary Gray , have gone on to direct feature films, continuing a trend that had begun earlier with directors such as Lasse Hallström and David Fincher . The most expensive video of all time was directed by Mark Romanek : Michael and Janet Jackson 's " Scream " (1995), which cost $ 7 million to produce. In 2003, Spike Jonze, Chris Cunningham , and Michel Gondry founded
256-466: Is closer to his true self. Gus Dapperton released his debut single, "Moodna, Once With Grace", in 2016. In 2017, Dapperton released his debut EP, Yellow and Such. In 2018, Dapperton released his second EP, You Think You're A Comic! . In support of the EP, he embarked on both an American and European tour, occasionally joined by his younger sister on the keyboard. Dapperton's song "Of Lacking Spectacle"
288-427: Is in reference to Manhattanhenge , a phenomenon in which the sun aligns with the streets of New York City, creating a glow of light. Dapperton describes it as "a love letter to my New York City," a formative location for his early songwriting. With beginning and ending tracks "Sunset" and "Sunrise", Dapperton described the album as "more of a concept album" about love and fear in contrast to his previous work, which
320-725: Is very inspired by cinema, is very into film, and has an interest in creating scores in the future. He names the soundtrack to Palo Alto as one of his favorites and says that his song "Medicine" while imagining a movie and as if it were part of a movie soundtrack. He also states that he cares a lot about his work and sees visuals as very important in his conception of new music, and that he likes to put 110% into his work, including full visuals. Following his 2018 tour, Dapperton lived with his parents in Long Branch, New Jersey before moving to New York City. Dapperton first became interested in music production while in eighth grade when he won
352-908: The Directors Label . The following list does not include musical artists who have co-directed videos: Gus Dapperton Brendan Patrick Rice (born March 11, 1997), better known by his stage name Gus Dapperton , is an American singer and songwriter from Warwick, New York . Dapperton has received particular attention for his fashion style, consisting at some points of a green bowl cut , noticeable jewelry , eyeliner , brightly colored clothing, and thick-rimmed glasses. Despite being known for his gender-bending fashion, Dapperton does not believe in "gendered clothing" and says he simply wears what he likes, avoiding concern about gender stereotypes. He also mentions that he sees his appearance and fashion as part of his creative expression and "a form of art on their own". In 2022, he signed with IMG Models and
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#1732885040652384-625: The RIAA in 2018. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's " BabyWipe ", Lil Skies ' " Red Roses " and " Nowadays ", and YBN Nahmir 's " Bounce Out with That ". In May 2018, he directed the music video for Chicago rapper Juice Wrld 's " Lucid Dreams ", which peaked at number 2 on the Billboard Hot 100 . As of August 2024, the video has surpassed 1 billion views on YouTube, becoming his most popular video on
416-563: The Slump God's 2017 " Catch Me Outside " music video, which was directed by Bennett, one of their favorite music videos of the 2010s. Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that." In February 2020, Lyrical Lemonade collaborated with Jordan Brand . The collection included an Aerospace 720 shoe,
448-510: The channel. He has since worked with mainstream figures in hip hop such as J. Cole , Wiz Khalifa , Kanye West , and Eminem . In January 2020, he directed the music video for Kentucky rapper Jack Harlow 's breakout single " What's Poppin ". In March 2020, he directed the music video for Eminem's hit single " Godzilla ". The video itself features cameos from Dr. Dre and Mike Tyson . It gained 13 million views in 24 hours. In December 2020, in his second collaboration with Eminem, Bennett directed
480-514: The desire to materialize his ideas very quickly. He also frequently answered that he had no dream collaborator, finding it difficult to imagine working with someone he has never met based only on their public image. However, for his second album Orca, Dapperton enlisted the help of other musicians, which he said added depth and vulnerability to the music as well as growth and positivity to his creative process. Despite his collaboration on "Supalonely" achieving viral success, Dapperton has criticized
512-498: The idea of "TikTok music" and labeling of artists as "bedroom pop," believing that they are reductive and do not facilitate well rounded artists or listeners. When asked to label his own music as a genre, Dapperton chose "surrealism". Dapperton admits his music would also fall into the "indie" or "alternative" genres, but dislikes "how all those terms have kind of curated a very specific theme or image when you hear those words". Dapperton also admires mainstream pop music and "never denied
544-468: The latter of which was accompanied by a self-directed music video. With "Horizons", Dapperton teased a new album, stating that the music video highlighted "a whole new world for my next project". On April 21, 2023, Dapperton released single "Don't Let Me Down" with long time collaborator BENEE. The single was accompanied with the announcement of Dapperton's third and major label debut album, titled Henge and scheduled for release on July 7, 2023. The title
576-458: The local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex , Lil Pump , Smokepurpp , and Ski Mask the Slump God . On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, " Betrayed ", which was certified Platinum by
608-764: The music video for the rapper's single " Gnat ". In 2023, Bennett began releasing tracks from his debut studio album, titled All Is Yellow (2024). The lead single from the album, " Doomsday ", with Juice Wrld and Cordae , was released on June 23, 2023 and reached number 58 on the Billboard Hot 100, 49 on the Canadian Hot 100 , 83 on the Irish Singles Chart , and 92 on the UK Singles Chart . The album's second single, "Guitar in My Room", with Lil Durk and Kid Cudi ,
640-439: The musical act, technical crew , actors , models , and dancers . They may or may not be in collaboration with the musical act. On November 8, 1992, MTV began listing directors with the artist, song, and record company credits, because music videos had increasingly become an auteur 's medium. "The case for the director as music video author is strong. It is the music video director who has principal control of everything that
672-412: The pleasures of pop music growing up". He lists Odd Future , King Krule , David Bowie , MF Doom , The Beatles , and Britney Spears as his early influences, and says Taylor Swift 's " Love Story " is one of his favorite songs. Dapperton directs many of his music videos himself in collaboration with his friend Matthew Dillon Cohen, calling himself "a director as much as a musician". He has said he
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#1732885040652704-409: The rise of upcoming rappers. Examples of this include Lil Pump , whose appearance on Lyrical Lemonade elevated his popularity to a certain extent. Other examples include Pump's friend and frequent collaborator Smokepurpp , Juice Wrld , Ski Mask the Slump God , YNW Melly , Lil Tecca , NLE Choppa , Lil Mosey , The Kid Laroi , Yeat , Trippie Redd , and Jack Harlow . Pitchfork named Ski Mask
736-480: The same virtual store front, Bennett occasionally allows fans to purchase props previously used in Lyrical Lemonade videos. Bennett hosts a music festival called Summer Smash every year. It is presented by independent Chicago-based event production label SPKRBX. Music video director A music video director is the head, overseer or facilitator of music video production. The director conceives of videos' artistic and dramatic aspects while instructing
768-431: The track. On April 7, 2021, Dapperton released a remix version of "Palms" as the album fifth single, featuring American rapper Channel Tres . The remix was included on the deluxe version of the album which was released on June 11, 2021. The deluxe version also includes three new songs: "Sober Up", "Flatline" and "Steady", in which the former was released as the sixth single of Orca era. Throughout 2020-2022, Dapperton
800-546: Was "more casual and honest" about depression and healing. Similarly, he described Henge as production-heavy, while Orca featured live instrumentation and the songwriting. On June 9, 2023, Dapperton released the lead single "Sunset". Dapperton often works by himself, not enlisting help from producers or collaborators. He explained his beginnings as an artist started in computer production on GarageBand before he began creating his own vocals and instrumentation, and also stated that he simply prefers to mix and master alone due to
832-531: Was a high school student in Plano, Illinois. His mother helped him come up with the blog's name and had given him a video camera. He began directing music videos for local Chicago rappers , such as Vic Mensa , Taylor Bennett (no relation), King Louie , and Ridgio , all of which he uploaded onto the Lyrical Lemonade channel. His channel also featured live show recaps, cyphers, documentaries and interviews. The channel then expanded into other sub-genres of hip hop beyond
864-447: Was featured on a series of collaborative singles with other artists, including Surf Mesa 's "Somewhere", Anna of the North 's "Meteorite", Spill Tab 's "Velcro" and Easy Life 's "Antifreeze. He also featured on the track " Pumped up Kicks " on the 10th anniversary deluxe edition of Foster The People 's album Torches . In August 2022, Dapperton signed with Warner Records , releasing
896-587: Was featured on the Netflix series 13 Reasons Why and appears on the soundtrack album. In 2019, Dapperton released his debut album, Where Polly People Go to Read , described as chronicling the highs and lows of falling in love. On February 9, 2019, he released a self-directed music video for song "My Favorite Fish", shot at his parents house in New Jersey. The 10-track album received positive reviews from critics. In September 2019, he released EP In Passing 001,
928-641: Was released on January 12, 2024. All Is Yellow was released on January 26, 2024. The tracklist was revealed on January 13, 2024. The album features guest appearances from Sheck Wes , Ski Mask the Slump God, JID , Lil Durk, Kid Cudi, Chief Keef , Lil Yachty, Lil Tecca , Lil Skies, The Kid Laroi , Teezo Touchdown , Juicy J , Cochise , Denzel Curry , Lil B , Latto , Swae Lee , Aminé , Snot , 6 Dogs , Juice Wrld, Cordae, Eminem, Gus Dapperton, Joey Badass, BabyTron , G Herbo , Corbin, Lil Tracy, Black Kray, Umi , SahBabii , Jack Harlow, and Dave. Bennett's Lyrical Lemonade frequently promotes and contributes to
960-409: Was released on September 18, 2020. He released four singles, "First Aid", "Post Humorous", "Medicine", and "Bluebird", prior to the album's release. This album features only one artist other than Dapperton, Filipino Australian artist Chela on the track "My Say So", during the bridge and background vocals. Dapperton commented on a shift in his songwriting, saying "In the past, I've written my songs from
992-542: Was released on September 29. The third single, "Hello There", with Corbin , Lil Tracy and Black Kray, was released on October 20. The album's fourth single, " Stop Giving Me Advice ", with Dave and Jack Harlow, was released on December 8 and charted at number 33 on the Irish Singles Chart, and 29 on the UK Singles Chart. The fifth and final single, "Fallout", with Gus Dapperton , Lil Yachty and Joey Badass ,
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1024-503: Was the face of Celine Homme spring/summer campaign. Dapperton has mentioned that he prefers to go by his stage name rather than his birth name, explaining it as "I sort of referenced those two eras of my life. The start of a new era being me, Gus, this is my music, this is how I’m gonna express myself for the rest of my life, and Brendan being someone who is more neglected and discouraged from that." He also described "Brendan" as someone scared to embrace their own individuality, while "Gus"
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