Mobage ( モバゲー , Mobagē , "Mobile Game") was a portal and social network for games, owned by DeNA . It derived its name from the Japanese slang for mobile games .
69-451: The Idolmaster Cinderella Girls ( アイドルマスター シンデレラガールズ , Aidorumasutā Shinderera Gāruzu , officially stylized as THE iDOLM@STER CINDERELLA GIRLS ) is a Japanese free-to-play simulation video game co-developed by Cygames and Bandai Namco Studios for the Mobage social network platform for mobile phones. It was first released on November 28, 2011, for feature phones, and compatibility
138-588: A drama CD written by Tatsuya Takahashi. Age-focused manga series have since been published based on the game: The Idolmaster Cinderella Girls U149 , a web manga written and illustrated by Kyono and published by Cygames' Cycomics division which focuses on a cast of idols aged 9 to 12 (Miria Akagi, Arisu Tachibana, Risa Matoba, Koharu Koga, Nina Ichihara, Kaoru Ryuzaki and Haru Yuuki) and their producer and began serialization on October 15, 2016; and The Idolmaster Cinderella Girls After20 , written and illustrated by Han Nigō and also published by Cycomics which focuses on
207-510: A British family £1700.41 after their son had purchased countless microtransactions whilst playing the F2P game Zombies vs. Ninjas . Pointing to the disruptive effect of free-to-play on current models, IGN editor Charles Onyett stated in 2011 that "expensive, one-time purchases are facing extinction". He believes that the current method of paying a one-time fee for most games will eventually disappear completely. Greg Zeschuk of BioWare believes there
276-442: A cast aged 20 and up (Miyu Mifune, Kaede Takagaki, Mizuki Kawashima, Shino Hiiragi and Sanae Katagiri) as they eat food and drink beers, and began serialization on December 23, 2017. The first anime adaptation of Cinderella Girls was the music video for the song "Onegai! Cinderella". The music video was produced to commemorate the game's second anniversary, and it was streamed within the game on November 28, 2013. The music video
345-485: A deal with Massive Incorporated , which lets Massive update and change in-game advertising in real-time within EA games. Independent game developer Edmund McMillen has claimed that he makes most of his money from sponsors by placing advertisements into the introduction of a game and the game's title screen . Matt Mihaly created the first known business model of exchanging virtual items for money in an online game, in 1997 for
414-473: A free-to-play one has proven very beneficial in some cases. Star Wars: The Old Republic is a good example of a game that transitioned from subscription to free-to-play. Turbine as of September 10, 2010, has given an F2P with Cash shop option to The Lord of the Rings Online which resulted in a tripling of profit. Sony Online Entertainment 's move to transition EverQuest from a subscription model into
483-502: A game is considered pay-to-win when a player can gain any advantage over their non-paying peers. Market research indicates that pay-to-win mechanics are considered much more acceptable by players in China than in Western countries, possibly because Chinese players are more habituated to recurring costs associated with gaming, such as gaming café fees. A common suggestion for avoiding pay-to-win
552-410: A game that requires relatively low system requirements and at no cost, and consequently provides a highly accessible experience funded by advertising and micropayments for extra content or an advantage over other players. Free-to-play is newer than the pay to play model, and the video game industry is still attempting to determine the best ways to maximize revenue from their games. Gamers have cited
621-464: A hybrid F2P/subscription game was followed by a 125% spike in item sales, a 150% up-tick in unique log-ins, and over three times as many account registrations. The movement of free-to-play MMOs into the mainstream also coincided with experimentation with other genres as well. The model was picked up by larger developers and more diverse genres, with games such as Battlefield Heroes , Free Realms , Quake Live and Team Fortress 2 appearing in
690-483: A new anime spun off from Theater titled Extra Stage was announced and was streamed exclusively in both the Cinderella Girls and Starlight Stage mobile games from March 24, 2020, to April 13, 2021. Extra Stage ran for 48 episodes and Mankyū returned to direct the series. This time, production moved from Gathering to Zero-G . On November 10, 2019, a promotional animated 6-minute short film, titled Spin-off! ,
759-647: A quest, or refer a friend to the game . Many browser games have an "energy bar" that depletes when the player takes actions. These games then sell items such as coffee or snacks to refill the bar. Free-to-play games are free to install and play, but once the player enters the game, the player is able to purchase content such as items, maps, and expanded customization options. Some games, such as id Software's Quake Live , also use in-game advertising to provide income for free-to-play games. In addition to making in-game items available for purchase, EA integrates in-game advertising into its games. In August 2007, EA completed
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#1733084872055828-544: A report from mobile advertising company firm SWRV stated that only 1.5 percent of players opted to pay for in-game items, and that 50 percent of the revenue for such games often came from just ten percent of players. Nevertheless The Washington Post noted that the developers of two such games, Supercell ( Clash of Clans ) and Machine Zone ( Game of War: Fire Age ), were able to afford Super Bowl commercials in 2015 featuring big-name celebrities (respectively Liam Neeson and Kate Upton ). The latter, Game of War ,
897-533: A request to DeNA and other social game platforms for its removal. Cinderella Girls was cited as an example of a game that employed the tactic. The mechanism was later removed from the game, following separate announcements by DeNA and Bandai Namco that the companies would cease its usage in their social games. Cinderella Girls has received several manga adaptations since its service commenced. A five-panel comic strip manga by Kuma-Jet, titled Cinderella Girls Gekijō ( シンデレラガールズ劇場 ) , began its serialization in
966-651: A significant portion of their content without paying or do not require paying to continue playing. Free-to-play is distinct from traditional commercial software, which requires a payment before using the game or service . It is also separate from freeware games, which are entirely costless. Free-to-play's model is sometimes derisively referred to as free-to-start due to not being entirely free. Free-to-play games have also been widely criticized as " pay-to-win "—that is, that players can generally pay to obtain competitive or power advantages over other players. There are several kinds of free-to-play business models. The most common
1035-415: A time limit; after this expires, the item must be repurchased before the user can continue. Another commonly seen mechanic is the use of two in-game currencies: one earned through normal gameplay, and another which can be purchased with real-world money. The second, "premium" currency is sometimes given out in small amounts to non-paying players at certain times, such as when they first start the game, complete
1104-613: Is a good possibility that free-to-play would become the dominant pricing plan for games, but that it was very unlikely that it would ever completely replace subscription-based games. Developers such as Electronic Arts have pointed to the success of freemium, saying that microtransactions will inevitably be part of every game. While noting the success of some developers with the model, companies such as Nintendo have remained skeptical of free-to-play, preferring to stick to more traditional models of game development and sales. In February 2015 Apple began featuring popular non-freemium software on
1173-473: Is also designated one of three rarities: normal, rare, or S rare, all of which also have a "plus" variant. There are several activities which the player may take their idols to participate in, such as work, live battles, and lessons. Work are jobs that the producer and idols can take in different regions of Japan. During a job, the player earns in-game money and fans, receives new idols or costumes, and may also increase an idol's affection rate. As work progresses,
1242-434: Is based on the freemium software model, in which users are granted access to a fully functional game but are incentivised to pay microtransactions to access additional content or more powerful in-game assets. Sometimes the content is entirely blocked without payment; other times it requires immense time 'unlocking' it for non-paying players, and paying the fee speeds the unlocking process. Another method of generating revenue
1311-411: Is determined by their producer level, but it can also be increased by allocating earned bonus points. After completing a number of jobs in an area, the player and idols are occasionally challenged by a computer-controlled rival idol. To finish working in the area, the player must compete against this opponent with the idol that they have chosen as the leader. By defeating the rival idol, the player receives
1380-438: Is for payments to only be used to broaden the experience without affecting gameplay. For example, some games, such as Dota 2 , Fortnite Battle Royale and StarCraft II , only allow the purchase of cosmetic items, meaning that a player who has spent money on the game will still be on the same level as a player who has not. Others suggest finding a balance where a game encourages players to pay for extra content that enhances
1449-463: Is only permitted once. To raise the attack and defense competency of an idol, the player can have her participate in lessons. To participate in a lesson, the player must first choose up to ten other idols as lesson partners, who will then be removed from the player's roster in exchange for raising the level, attack, and defense of the idol who partakes in the lesson. The player can also increase an idol's attack and defense by raising her affection rate to
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#17330848720551518-484: Is the number of players that a game can keep continuously engaged, followed by how many compelling spending opportunities the game offers its players. With free games that include in-game purchases, two particularly important things occur: first, more people will try out the game since there is zero cost to doing so and second, revenue will likely be more than a traditional game since different players can now spend different amounts of money that depend on their engagement with
1587-790: Is the tendency for free games to constantly request that the player buy extra content, in a similar vein to nagware and trialware 's frequent demands for the user to "upgrade". Payment may be required in order to survive or continue in the game, annoying or distracting the player from the experience. Some psychologists, such as Mark D. Griffiths , have criticized the mechanics of freemium games as exploitative, drawing direct parallels to gambling addiction . The ubiquitous and often intrusive use of microtransactions in free-to-play games has sometimes caused children to either inadvertently or deliberately pay for large amounts of virtual items, often for drastically high amounts of real money. In February 2013, Eurogamer reported that Apple had agreed to refund
1656-535: Is to integrate advertisements into the game. And another is to sell cosmetic upgrades such as new outfits: these upgrades do not necessarily help the player win or compete. The model was first popularly used in early massively multiplayer online games targeted towards casual gamers , before finding wider adoption among games released by major video game publishers to combat video game piracy . The model has been used by games such as Star Wars: The Old Republic , Apex Legends , Fortnite Battle Royale , and
1725-479: The Cinderella Girls video game in March 2012. The comic strips have been collected into multiple tankōbon volumes published by ASCII Media Works with its first volume published on January 27, 2015; its 11th volume was released on September 26, 2019. The first manga series adaptation, titled The Idolmaster Cinderella Girls New Generations ( アイドルマスターシンデレラガールズ ニュージェネレーションズ ) , was illustrated by Namo, and focuses on
1794-575: The People's Republic of China . Microtransaction -based free-to-play mobile games and browser games such as Puzzle & Dragons , Kantai Collection and The Idolmaster Cinderella Girls also have large player populations in Japan. In particular, the Nikkei Shimbun reported that Cinderella Girls earns over 1 billion yen in revenue monthly from microtransactions. Electronic Arts first adopted
1863-580: The 346 Pro talent agency, where a producer is raising a group of idols to stardom in what is known as "The Cinderella Project". The anime follows three such girls, Rin Shibuya, Uzuki Shimamura, and Mio Honda, along with their fellow idols, as they become part of the Cinderella Project. Cinderella Girls is a free-to-play , simulation social network game based on The Idolmaster franchise. Like its forerunners The Idolmaster and The Idolmaster 2 ,
1932-609: The App Store as "Pay Once & Play", describing them as "Great Games with No In-App Purchases ... hours of uninterrupted fun with complete experiences". Mobage In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East ) for use in Japan , while the Plus+ network operated by ngmoco , a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West ) for use in
2001-519: The basket we're putting our eggs in—is that 'free' will soon be disassociated with [sic] 'shallow' and 'cruddy'." However, another noted that developing freeware games gave developers the largest amount of creative freedom, especially when compared to developing console games, which requires that the game follow the criteria as laid out by the game's publisher. Many kinds of revenue are being experimented with. For example, with its Free Realms game targeted to children and casual gamers, Sony makes money from
2070-460: The characters Uzuki Shimamura, Rin Shibuya, and Mio Honda. It was serialized in Square Enix 's shōnen manga magazine Gangan Joker between its October 2012 and November 2013 issues. The chapters were later collected into two tankōbon volumes released on April 25 and November 25, 2013. A second manga series, titled The Idolmaster Cinderella Girls Rockin' Girl ( アイドルマスター シンデレラガールズ ロッキングガール ) ,
2139-399: The fact that purchasing a game for a fixed price is still inherently satisfying because the consumer knows exactly what they will be receiving, compared to free-to-play which requires that the player pay for most new content that they wish to obtain. The term itself, "free-to-play", has been described as one with a negative connotation. One video game developer noted this, stating, "Our hope—and
The Idolmaster Cinderella Girls - Misplaced Pages Continue
2208-590: The flagship title Achaea, Dreams of Divine Lands for his corporation originally Achaea LLC that later became Iron Realms Entertainment . The free-to-play business model in online games was later realized by Nexon in South Korea to a degree first catching more major media attention at the time. The first Nexon game to use it, QuizQuiz , was released in October 1999. Its creator Lee Seungchan would go on to create MapleStory . The free-to-play model originated in
2277-534: The free-to-play concept in one of its games when it released FIFA Online in Korea. In the late 2000s, many MMOs transitioned to the free-to-play model from subscriptions, including subscription-based games such as The Lord of the Rings Online: Shadows of Angmar , Age of Conan: Hyborian Adventures , Dungeons & Dragons Online , and Champions Online . This move from a subscription based model to
2346-626: The game Fortnite , they found that since the in-game currency does not have a unique exchange rate, it can conceal the true cost of an in-game purchase, resulting in players potentially paying more than they realize. In 2021 the study was used to take legal action against Epic Games, the publisher of Fortnite . In some games, players who are willing to pay for special items, downloadable content , or to skip cooldown timers may be able to gain an advantage over those playing for free who might otherwise hardly be able to access said items. Such games are called " pay-to-win " (abbreviated as "P2W"). In general
2415-438: The game and their preferences towards it. Player populations that spend money on free-to-play games can be broken up into terms that borrow from gambling: " whales " which typically are the smallest segment, up to around 10% of players, but are willing to spend the most on a game; "dolphins" which represent a larger portion of around 40% of players who spend some money but not as much as whales; and "minnows", representing about half
2484-480: The game without making the free version feel limited by comparison. This theory is that players who do not pay for items would still increase awareness of it through word of mouth marketing, which ultimately benefits the game indirectly. In response to concerns about players using payments to gain an advantage in the game, titles such as World of Tanks have explicitly committed to not giving paying players any advantages over their non-paying peers, while allowing
2553-412: The idol units' total attack, defense, and skills—than their opponent. By defeating his or her opponent, the player earns additional fans and money, and receives a costume from the opponent. Similarly, the player may assemble a unit for defense, which is limited by the player's total defending cost. For either units, the player may add the same idol character to the unit more than once, but the same idol card
2622-428: The idol's corresponding card or in-game items. Live battle is an asynchronous multiplayer gameplay mode in which the player can compete against other players on the Mobage platform. To initiate live battles against other players, the player must first assemble an idol unit for attacking. The player can add a maximum of five idols to their unit, but only the first idols whose costs are cumulatively equal to or lower than
2691-464: The late 1990s and early 2000s, coming from a series of highly successful MMOs targeted towards children and casual gamers, including Furcadia , Neopets , RuneScape , MapleStory , and text-based dungeons such as Achaea, Dreams of Divine Lands . Known for producing innovative titles, small independent developers also continue to release free-to-play games. Free-to-play games are particularly prevalent in countries such as South Korea and
2760-502: The late 2000s. The experimentation was not successful in every genre, however. Traditional real time strategy franchises such as Age of Empires and Command & Conquer both attempted free-to-play titles. Age of Empires Online was shut down in the midst of a tiny player base and stagnant revenue, and Command & Conquer: Generals 2 was shut down in alpha due to negative reactions from players. In 2011, revenue from free-to-play games overtook revenue from premium games in
2829-510: The latter series follows the characters featured in the Internet radio show of the same name. The two series were serialized in Big Gangan between the twelfth volume of 2012 and the eighth volume of 2013, and were collected into a tankōbon volume released on November 25, 2013. Another four-panel comic strip series, titled The Idolmaster Cinderella Girls Dereradisan , was illustrated by Ajiichi for
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2898-467: The majority of the MOBA games, which offer the "full version" of a product free of charge, while users are charged micropayments to access premium features and virtual goods , often in a piecemeal fashion. In-game items can be purely cosmetic, enhance the power of the player, accelerate progression speed, and many more. A common technique used by developers of these games is for the items purchased to have
2967-450: The manga website Gangan Online . The series also follows the Internet radio show's characters, and began serialization on the website on September 12, 2013. Cinderella Girls has also inspired several sets of manga anthologies illustrated by a multitude of different artists. The first manga anthology, titled The Idolmaster Cinderella Girls Shuffle!! , was regularly serialized on Gangan Online between August 2 and November 8, 2012, and
3036-404: The maximum. Lastly, the player can choose to participate in training, and combine two identical idols to obtain her "plus" variant. The Idolmaster Cinderella Girls was developed by Cygames for DeNA 's Mobage social network platform for mobile phones. It was first announced on October 14, 2011, under the tentative title " Idolmaster Social Game", and pre-registration for the game was opened to
3105-413: The player also earns experience points and increases their producer level . The amount of progress the player may make at a given time is limited by the amount of stamina they have, which depletes during work. To continue working after the stamina has been completely depleted, the player must either wait for the stamina gauge to replenish over time or use in-game items. The amount of stamina the player has
3174-480: The player assumes the role of a talent producer who is in charge of training prospective pop idols on their way to stardom. Idols are represented in the game as collectible cards divided into three categories: cute, cool, and passion. The player begins by choosing one of the three categories, and they will then receive an idol belonging to the category. Each idol has several statistics points that influence gameplay: attack, defense, cost, and affection rate; each idol
3243-410: The player's attacking cost limit are played during battle. Like stamina, the player's cost allowance is determined by their producer level, but it can also be increased by allocating additional points. If the player has cost remaining in the unit, then additional idols whose cost can fit the gap are played as back members. In order to win the live battle, the player must obtain a higher score—determined by
3312-556: The population, who spend the barest amount to maintain activity. As a result of this distribution, whales typically provide most of the revenue in free to play games, and in some cases, 50% of the revenue comes from 0.15% of players ("white whales") in one report. It is not unlikely for a very few players to spend tens of thousands of dollars in a game that they enjoy. For PC gaming specifically, two challenges exist: video game piracy and demanding system requirements. The free-to-play model attempts to solve both these problems by providing
3381-435: The product with advertisements on loading screens , free virtual goods sponsored by companies such as Best Buy , a subscription option to unlock extra content, a collectible card game , a comic book , and micropayment items that include character customization options. In 2020, a study from Germany concluded that some free-to-play games use the "money illusion" as a form to hide the true cost of products. When they examined
3450-479: The public on November 16, 2011. It was first released on November 28, 2011, for Japanese feature phones, and compatibility was extended to Android and iOS devices as a web application on December 16, 2011. To commemorate the game's third anniversary, native applications for Android and iOS were respectively released on November 17 and November 25, 2014. A Google Chrome App version for the Google Chrome browser
3519-493: The same day as its announcement. The short marks the eighth anniversary of the franchise. The full film was released on YouTube on December 8, 2019, by Bandai Namco Entertainment. An anime television series adaptation of Kyono's Cinderella Girls U149 manga was announced during the final concert in "The Idolmaster Cinderella Girls 10th Anniversary Magical Wonderland!!!" tour on April 3, 2022. It will be produced by CygamesPictures and directed by Manabu Okamoto, who will also be
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#17330848720553588-855: The second season having aired between July 17 and October 17, 2015. An original video animation episode was shipped with the ninth DVD and Blu-ray compilation volume on February 25, 2016. The opening theme is "Star!!" by Cinderella Project, a group composed of Uzuki Shimamura ( Ayaka Ōhashi ), Rin Shibuya ( Ayaka Fukuhara ), Mio Honda ( Sayuri Hara ), Miria Akagi ( Tomoyo Kurosawa ), Anastasia ( Sumire Uesaka ), Chieri Ogata ( Naomi Ōzora ), Ranko Kanzaki ( Maaya Uchida ), Rika Jōgasaki ( Nozomi Yamamoto ), Riina Tada ( Ruriko Aoki ), Minami Nitta ( Aya Suzaki ), Anzu Futaba ( Hiromi Igarashi ), Miku Maekawa ( Natsumi Takamori ), Kanako Mimura ( Yuka Ōtsubo ) and Kirari Moroboshi ( Rei Matsuzaki ). An anime television series adaptation of Kuma-Jet's Cinderella Girls Theater spin-off manga, produced by Gathering and directed by Mankyū,
3657-448: The series screenplay, and Yūsuke Matsuo based the character designs on designs provided by illustrator Annin Dōfu; the music was composed by Hidekazu Tanaka of Monaca. The series aired in Japan on BS11 via satellite , and Tokyo MX and nine other local independent terrestrial stations between January 10 and April 11, 2015, and was simulcast on Daisuki . The series aired in split seasons, with
3726-470: The series. Plus Media Networks Asia to carried the anime in Southeast Asia, to be premiered on Aniplus Asia . In September 2012, the Nikkei Shimbun reported that Cinderella Girls earns over 1 billion yen in monthly revenue. The game currently has a playerbase of at least 4.6 million players. Free-to-play Free-to-play ( F2P or FtP ) video games are games that give players access to
3795-401: The sound director, with Hiroyuki Takashima serving as assistant director, Oki Murayama handling the scripts, Norie Igawa responsible for designing the characters for animation, Nippon Columbia producing the music, and Makoto Miyazaki composing the music score. The series premiered on April 6, 2023, on TV Tokyo . U149 performed the opening theme song "Shine In The Sky☆". Crunchyroll streamed
3864-467: The top 100 games in Apple's App Store. The percentage of people that spend money on in-game items in these games ranges from 0.5% to 6%, depending on a game's quality and mechanics . Even though this means that a large number of people will never spend money in a game, it also means that the people that do spend money could amount to a sizeable number due to the fact that the game was given away for free. Indeed
3933-518: The users buying the "gold" or "premium" ammo and expendables without paying the real money. However, features affecting gameplay and win rate , such as purchasing a 100% crew training level, a premium account, premium vehicles, and converting experience points to free experience points, remain available for the paying customers only. Play-to-earn, also known as pay-to-earn, is a model of monetization that uses cryptocurrency and other blockchain technologies. In single-player games, another concern
4002-691: Was also released on October 28, 2015. The game was later released in South Korea for the Daum Mobage platform as an application for Android devices on December 2, 2014, and it featured a new idol character exclusive to the version. The Korean language version of the game shut down on March 14, 2016. In May 2012, the Consumer Affairs Agency determined that the " complete gacha " ( コンプガチャ , konpu gacha ) gameplay mechanic's usage in social network games violated Japanese law, and announced it would issue
4071-646: Was announced at the concert "The Idolmaster Cinderella Girls 7th Live Tour Special 3chord Funky Dancing!". The short was directed by Naoki Yoshibe and produced by Orange in cooperation with Amazon Prime Video , Cygames, karaoke equipment manufacturer Daiichi Kosho Company and Nissin Foods . The theme song of the short is "Oumuamua ni Kōun o" by Shiki Ichinose ( Kotomi Aihara ), Shin Sato ( Yumiri Hanamori ), Risa Matoba ( Hana Tamegai ), Nao Kamiya ( Eriko Matsui ) and Chitose Kurosaki (Kaoru Sakura). It premiered on Amazon Prime Video on
4140-437: Was announced on November 28, 2016, as part of the game's 5th anniversary via a 3-minute short film distributed online and premiered its first season which ran from April 4 to June 27, 2017. The series was then renewed for three more seasons, with the second season premiering on October 3, 2017, the third running from July 3 to September 25, 2018 and the fourth, titled Climax Season , from April 2 to June 25, 2019. In February 2020,
4209-465: Was extended to iOS and Android devices on December 16, 2011. The game is based on The Idolmaster franchise, and features a cast of new idol characters. In September 2015, a music video game developed by Cygames titled The Idolmaster Cinderella Girls: Starlight Stage was released on the Google Play Store and Apple Store in Japan. The original game ended service on March 30, 2023, and
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#17330848720554278-618: Was illustrated by Hamachon, and centers on the characters Riina Tada, Kanako Mimura, and Rika Jōgasaki. The manga was serialized in Square Enix's seinen manga magazine Monthly Big Gangan between its October 2012 and April 2017 issues with frequent hiatuses, and the first tankōbon volume was released on April 25, 2013. A four-panel comic strip manga adaptation, titled The Idolmaster Cinderella Girls Ensemble! ( アイドルマスター シンデレラガールズ あんさんぶる! ) and illustrated by Sadoru Chiba and written by Haruki Kashiba for seinen manga magazine Young Gangan ,
4347-466: Was in Game of War: Fire Age , where the players that bought products on average spent $ 550. The free-to-play model has been described as a shift from the traditional model, also known as premium-priced games, where consumers paid for the cost of the game upfront and the game's success was measured by multiplying the number of units of a game sold by the unit price. Within free-to-play, the most important factor
4416-593: Was in fact, part of a roughly $ 40 million campaign starring Upton. As of 2012, free-to-play MOBAs , such as League of Legends , Dota 2 , Heroes of the Storm , and Smite had become among the most popular PC games. The success in the genre has helped convince many video game publishers to copy the free-to-play MOBA model. During 2015, Slice Intelligence tracked people that bought products in mobile video games, and these players spent an average of $ 87 in free-to-play games. The highest spending per player in 2015
4485-488: Was later included in the Blu-ray and DVD The Idolmaster Cinderella Girls: Animation First Set , released on November 5, 2014. An anime television series adaptation was first announced at the concert "The Idolmaster Cinderella Girls 1st Live Wonderful Magic!!" on April 5, 2014. The anime was produced by the animation studio A-1 Pictures and directed by Noriko Takao, who, with writer Tatsuya Takahashi, shared supervision duty for
4554-564: Was serialized in the magazine's 22nd issue for 2012 until its 6th issue for 2016. Three tankōbon volumes were published by Square Enix between November 25, 2013, and April 25, 2016. This was followed by two four-panel comic strip manga adaptations by Saya Kiyoshi for Big Gangan , titled The Idolmaster Cinderella Girls: Idol of the Day ( アイドルマスター シンデレラガールズ 本日のアイドルさん , Aidorumasutā Shinderera Gāruzu: Honjitsu no Aidoru-san ) and Honjitsu no Dereradi-san ( 本日のデレラジさん , Honjitsu no Dereraji-san ) ;
4623-404: Was serialized irregularly thereafter. Its first volume was released on April 25, 2013. A six-volume anthology series, titled The Idolmaster Cinderella Girls Comic Anthology , was published by Ichijinsha between October 25, 2012, and October 31, 2013. The series devoted two volumes to each image category in the game: Cute, Cool and Passion, and each category's second anthology was also bundled with
4692-399: Was simulcast by Daisuki . It was followed by a 3-minute short chibi slice of life anime series produced by Gathering that has been running since 2017. Various manga series, three sets of manga anthologies, two Internet radio talk shows featuring the series' voice actresses, image song singles and albums, and live concerts have also been produced. The game and series takes place at
4761-592: Was succeeded by its spinoff game and adaptations. The story in Cinderella Girls follows the career of a producer in charge of leading and training prospective pop idols to stardom. Its gameplay follows a digital collectible card game format in which each idol is represented as a card, which the player may use to form a unit of idols to train in lessons, take to jobs, and compete against opponents. Cinderella Girls has made transitions to other media. An anime television series adaptation produced by A-1 Pictures aired in Japan between January 10 and October 17, 2015, and
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