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144-541: The Centurion shared a trim package implementation shared with the Chevrolet Caprice, Pontiac Grand Ville and the Oldsmobile Delta 88 Royale as a hardtop coupe, sedan and convertible. The Centurion name was first used on a Buick concept car in the 1956 Motorama . It featured a red and white fiberglass body, airplane-like interior design, a fully clear "bubble top" roof and the first backup camera in place of

288-536: A Buick LeSabre , but slightly longer than a contemporary Thunderbird . At 3,998 pounds (1,813 kg), it was about 390 lb (180 kg) lighter than either. It shared the standard Buick V8 engines , with a displacement of either 401 cu in (6.6 L) or 425 cu in (7.0 L), and the unique continuously variable design twin turbine automatic transmission . Power brakes were standard, using Buick's massive "Al-Fin" ( aluminum finned) drums of 12.0 in (300 mm) diameter. Power steering

432-522: A buyout rather than switch to all-electric. Aldred explained the move saying that making the transition to electric would require a considerable investment in upgrading dealer facilities and not all dealers would be willing to make the financial commitment. Aldrerd also pointed out that most Buick dealers also sold other GM products, so accepting the buyout would not necessarily result in a dealership closing. Once Buick's top-selling model in North America,

576-631: A convertible . There were no pillared sedans. The two-door hardtop shared the handsome semi-fastback roofline with the LeSabre and other GM B-body cars (such as the Chevrolet Impala Sport Coupe and the Olds Delta 88) along with a standard vinyl roof. Replacing the Wildcat as the mid-line full-sized Buick positioned between the lower-priced LeSabre and the larger and more luxurious C-body Electra 225,

720-729: A rear-view mirror , although it was never shown to be functional. This car currently resides in the Sloan Museum at the Flint Cultural Center in Flint, Michigan . First seen on a concept car, the Centurion was nearly identical to the contemporaneous Buick LeSabre , differing in badging and grillework, minimal chrome trim, and an absence of the VentiPorts found on other full-size Buicks. Body styles included two-door and four-door hardtops and

864-566: A 114 in (2,900 mm) wheelbase, it once again shared its mechanical design and platform with the Cadillac Eldorado and Oldsmobile Toronado . The Olds 403 and Buick 350 were dropped, but the Olds 350 remained, as did a new turbocharged Buick V6 engine of 231 cu in (3.8 L) displacement with 185 hp (138 kW) which was installed in the Riviera S-Type, shared with

1008-486: A 170 hp (127 kW) Oldsmobile 350 . Sales were up modestly to 26,138 for 1977 and then fell to 20,535 for 1978, although this was a stopgap model until the all-new E-body cars would be ready for 1979. The 1977 and 1978 Rivieras were produced on the downsized GM B platform before the 1979 redesign on the FWD E-platform. For 1978, a special "LXXV" edition was released to commemorate Buick's 75th anniversary on

1152-609: A 50-year absence as a new performance trim level on LaCrosse and Lucerne. The brand's total overall sales slipped in the United States, and, with a reputation for primarily appealing to older buyers, rumors circulated throughout this decade that the Buick marque would be discontinued. The profitability of the model lineup and popularity in China ensured Buick's future within General Motors, with

1296-606: A LeSabre Grand National model was built to qualify the coupe body style for NASCAR competition. Less than 120 units were made, all finished in black with a gray interior. Also for 1986, the E-body Riviera was converted to unibody construction and further downsized to a 108 in (2,700 mm) wheelbase similar in length to that of the Buick Regal . The V6 was now the only engine, rated initially at 142 hp (106 kW) SAE and 200 lb⋅ft (270 N⋅m) of torque. It used

1440-744: A brief term as GM president. Also in 1980, the Diesel engine became available on select Buick models and Somerset was introduced as an optional package on the Regal Limited. In 1981, the T-Type performance trim was introduced on the Riviera. Regal was the official pace car of the Indianapolis 500 race in 1981. In 1982, the Grand National high-performance package was first offered on Regal. A soft-top Riviera helped lead

1584-505: A carbureted 3.0 liter Buick V6 engine , a fuel-injected 3.8 liter Buick V6 engine, or a 4.3 liter Oldsmobile diesel V6 engine. Each was mated to a 4-speed automatic transmission with a 0.70:1 overdrive gear. The 3.0 liter V6 and 4.3-liter diesel V6 were discontinued after 1985. During the 1985 through 1989 model years, the Electra name also continued to be used on the rear-wheel-drive B-body "Estate" station wagon. Also in 1985, Buick introduced

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1728-405: A choice of bucket seats or conventional bench seats as standard equipment, making the Riviera a full six-passenger car for the first time. Optionally available was a Strato-bench seat with armrest or Strato bucket seats with either a short console or a full-length operating console with a horseshoe-shaped floor shifter and storage compartment. Both the buckets and Strato-bench seat were available with

1872-450: A choice of three suspension packages available, up to the performance oriented FE3 setting, handling was notably improved. The Riviera placed fourth for Motor Trend ' s 1986 Car of the Year contest. Fuel economy was notably improved for the 1986 Riviera, but the investment in the downsized, transverse engine front-wheel drive platform resulted in a substantial price increase to $ 19,831 for

2016-443: A collectible car. The Riviera was redesigned for the 1966 model year. It retained its cruciform X-frame , powertrain, and brakes, but its new body was longer, wider, and 200 pounds (91 kg) heavier. Vent windows, a feature GM had introduced in the 1930s, were absent. Headlamps remained concealed, but now pivoted behind the grille when not in use, and they were once again horizontal. The car's added weight slowed acceleration with

2160-460: A designation which hearkened back to several Silver Arrow show cars that had been built off Riviera bodies by Bill Mitchell . The eighth generation Rivieras received the most powerful V6 Buick engine since the Grand Nationals of the 1980s. The supercharged OHV V6 gave impressive torque and acceleration, pushing the car from 0 to 60 miles per hour (97 km/h) in under 7 seconds, and turning

2304-422: A drop of 82 from the prior year. For 1973, the Riviera underwent a number of changes. The front bumper was redesigned to be thicker and featured bumper guards as standard in order to meet 1974 impact-bumper standards, the grille was switched back to horizontal slats, and the front lamps were moved from the bumper and were now integrated into the headlights, wrapping around the corners of the car. Sluggish sales of

2448-434: A larger 5 mph (8.0 km/h) front bumper and new vertical grille shared with LeSabre models along with revised taillights. The two-door hardtop coupe no longer included a standard vinyl roof and the distinctive formal rear window was replaced by a backlight shared with LeSabre coupes. Under the hood, the standard engine was downgraded to a four-barrel 350 V8 rated at 175 net horsepower. The 250-horsepower 455 four-barrel

2592-779: A long history of creating intriguing concept cars dating back to the Y-Job, the industry's first concept car, of 1938. Its recent concepts, all electric vehicles , are the Buick Enspire concept unveiled in April 2018, the Buick Electra concept unveiled in September 2020, and the Buick Wildcat concept which was unveiled in June 2022. Buick Riviera The Buick Riviera is a personal luxury car that

2736-414: A marginal increase in sales, with 34,080 being produced for the model year. Although carrying over the same platform, mechanicals, and some body panels seen on the "Third Generation" Riviera, Buick replaced its distinctive 'boat tail' roofline with a more conventional-looking "Colonnade" treatment which was more in line with its LeSabre and Electra brethren than its front-wheel drive cousins. This turned

2880-628: A more powerful Century. Since the first Detroit experimental car of 1899–1900 and the first Flint production car of 1904, more than 35 million Buicks had been built. The 2000 LeSabre was introduced in March 1999 and was now built on GM's G platform ; however, GM chose to continue to refer to it as the H platform. The LeSabre was manufactured at GM's Detroit/Hamtramck Assembly factory in Hamtramck, Michigan and Lake Orion Assembly, in Lake Orion, Michigan. Some of

3024-563: A number of new models added to the Buick lineup including the Estate Wagon as its own model in 1970, Centurion in 1971, Apollo in 1973, and Skyhawk in 1975. 1975 also saw the first appearance of the " Park Avenue " nameplate for Buick as a trim/option package on the Electra 225 Limited. A Buick Century paced the Indianapolis 500 race not once but twice in the mid-1970s. In 1976, Buick began selling rebadged Isuzu Geminis as Opels to replace

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3168-634: A preference for the Canadian built McLaughlin-Buick. Buicks were used for royal transport within Canada, including for King George VI and Queen Elizabeth during the 1939 royal tour of Canada . In the 1920s and 1930s Cadillac and Buick vehicles were popular with long-distance passenger service operators e.g. the Nairn Transport Company in the Middle East (Baghdad-Damascus). 1940 saw the first use of

3312-443: A quicker ratio steering box and firmer rated springs. The Super Turbine 400 transmission now had a variable pitch torque converter, but was fitted with a three-speed gear selector. The Gran Sport stock dual exhaust pipes were increased from 2.0 inches (51 mm) to 2.25 inches (57 mm) inside diameter and had fewer turns to reduce backpressure. Externally, the headlamps, now vertically arranged, were hidden behind clamshell doors in

3456-424: A rear-wheel-drive B-body undercarriage (along with the cruciform frame of pre-1965 GMs for the 1966–70 generation). All B-bodies (including C and D platform GM RWDs) were downsized for the 1977 model year which prompted the short-lived 1977/78 generation. It was, in most respects, a Buick LeSabre coupe with unique styling (with quarter windows mimicking the 1975–78 Cadillac Eldorado). Unlike its LeSabre counterpart,

3600-427: A reclining seat option for the passenger's side. Sales for 1966 rebounded to 45,308, a new record. For 1967, Buick replaced the 425 "Nailhead" with a 430 cu in (7.0 L) V8 . Its 360 hp (268 kW) and 475 lb⋅ft (644 N⋅m) of torque were a performance improvement. Gasoline mileage improved slightly, but remained low. Powerful disc brakes with Bendix four-piston calipers became optional for

3744-545: A seven-year absence. For 2012, the all-new Verano , which was a compact sedan based on the Chevrolet Cruze , joined the lineup. Additionally, the performance-oriented Regal GS officially went on sale and became the first Buick in almost 20 years to be offered with a manual transmission and a turbocharger. Buick also entered the hybrid market with the introduction of eAssist technology on the 2012 LaCrosse and Regal which helped improve fuel economy ratings by as much as 38% over

3888-429: A special edition LeSabre was sold to commemorate Buick's 90th anniversary. In addition to Custom trim level standard equipment, included were "90th Anniversary" badging, cassette player, cruise control, rear-window defogger, power driver's seat, carpeted floor mats, exterior pinstripes, and choice of wire or aluminum wheel covers. In 1995, after a hiatus in 1994, the Riviera returned with radical styling that departed from

4032-516: A two-seater to a four-passenger car and the Chrysler 300C . To fill this gap, an experimental Cadillac design, the XP-715 , was created, dubbed the "LaSalle" after a former GM luxury marque. Its angular look was reportedly inspired by GM styling chief Bill Mitchell 's visit to London during the period, when he was struck by the sight of a custom-bodied Rolls-Royce . He later said that "knife-edged" styling

4176-527: A wheelbase (and overall length) that is 4.0 inches (102 mm) longer than a regular Buick Roadmaster or Super four-door sedan. The 1951–52 Buick Super four-door Riviera sedan is still 0.75 inches (19 mm) shorter in wheelbase and length than the regular Buick Roadmaster and 4.75 inches (121 mm) shorter than the Roadmaster four-door Riviera sedan. In 1953, with the move from the Fireball straight-eight to

4320-539: Is inherently balanced, with torque presented to the chassis in a longitudinal manner. The engine was mounted amidships . Billy Durant was a promoter, and Buick soon became the largest carmaker in America. Durant embarked on a series of corporate acquisitions, calling the new firm General Motors . At first, the manufacturers comprising General Motors competed against each other, but Durant ended that. He wanted each General Motors division to target one class of buyers. Buick

4464-554: Is now defunct; Studebaker was founded in 1852, but did not begin producing automobiles until 1902; Henry Ford produced his first car in 1896 but did not start the Ford Motor Company until 1903, and during the period in between was involved with other automobile manufacturers such as Cadillac , founded in 1902. The first two Buick automobiles were made in 1899 and 1900 at the "Buick Auto-Vim and Power Company" by chief engineer Walter Marr , but company owner David Dunbar Buick

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4608-644: Is produced at "Buick City", a state-of-the-art assembly center built inside the walls of Buick's home plant in Flint. Buick had its best model year sales to date with 906,626 vehicles sold plus Buick's worldwide sales topped one million for the first time. Lloyd Reuss ended his tenure as general manager of the Buick Motor Division in 1984. For the 1985 model year, Buick introduced the downsized sixth-generation Electra, effectively GM's first front-drive, transverse-engine, full-size unibody cars — initially powered by

4752-411: The 1 ⁄ 4 mile in 15.5 seconds and achieved MPG fuel efficiency ratings of 18 city/27 highway. In the 2000s, Buick's lineup was modified with the compact and performance segments being abandoned in favor of the crossover/SUV market which was growing in popularity. In 2000, Buick headed into the new millennium with a redesigned LeSabre (best-selling U.S. full-size car for eight straight years) and

4896-470: The American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobile brands and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. With the demise of Oldsmobile in 2004, Buick became

5040-590: The Buick Master Six . The Model 10 was phased out during a restructuring initiated by GM's new leadership that assumed position on November 15, 1910. In the 1910s and 1920s, Buick was a prestige brand in the Republic of China with the brand driven by or for high-level politicians and the Emperor . The latter imported two Buick cars in 1924, making it the first automobile to enter China. By 1930, Buick claimed one-sixth of

5184-587: The Oldsmobile Toronado and Cadillac Eldorado , the Riviera was initially a front engine/rear-wheel drive platform, switching to front-wheel drive starting with the 1979 model year. While the early models stayed close to their original form, eight subsequent generations varied substantially in size and styling. A total of 1,127,261 Rivieras were produced. The Riviera name was resurrected for two concept cars that were displayed at auto shows in 2007 and in 2013. The name Riviera , Italian for coastline ,

5328-587: The Regal Sport Coupe turbo for model year 1980. The Riviera became Motor Trend 's Car of the Year . Sales more than doubled, to 52,181 for 1979 and 48,621 for the similar 1980 models. 1981 saw the Turbo renamed T-Type and the demise of the 350 engine in favor of the Oldsmobile-built 307 cu in (5.0 L) with 140 hp (104 kW) (phased in during the 1980 MY). The standard engine

5472-499: The Somerset as its own model. Buick-powered cars won the pole and second position in qualifying for Indianapolis 500. Over the next few years, Buick engines would set a number of stock-block records and twice would power a third or more of the 33-car Indy 500 field (11 in 1990 and 12 in 1992). 1985 would be the final year for the rear-drive LeSabre before another downsizing and conversion to front-wheel-drive for 1986 (sedans and coupes only;

5616-507: The Stage One package. This also included a limited-slip differential and a chrome-plated air cleaner. The "Gran Sport" package was still available as a separate option package consisting of a ride-and-handling package that included a rear stabilizer bar, JR78-15 whitewall steel-belted radial tires, a specially tuned "radial roadability" suspension, additional sound insulation and special "Gran Sport" badging. The design changes however only led to

5760-452: The energy crisis and how much was due to the tame appearance. This generation introduced a novelty that later became federally mandated in a modified form, two high-mounted taillights above the trunk and below the rear window, which was shared on its platform twin the Toronado. For 1975, the Riviera received an updated front fascia, which lost its forward-jutting theme through the redesign of

5904-637: The " Estate " designation for Buick on the Super station wagon. World War II stopped automobile production in 1942. Starting that year, Buick produced the M18 Hellcat tank destroyer and supplied radial engines for the B-24 Liberator , Douglas C-47 Skytrain , and Douglas C-54 Skymaster . By the fall of 1945, automobile production resumed. In 1948, the Dynaflow automatic transmission was first offered by Buick. 1949 saw

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6048-485: The "Buick LaSalle" and later "Buick Riviera" concept cars, the finished design was adapted to a shortened version of Buick's existing cruciform frame . It was again introduced as a concept car in 1963 called the Buick Riviera Silver Arrow. Of the first generation Riviera, 112,544 units were produced in three years, divided into exactly 40,000 vehicles in the 1963 model year, as well as 37,658 for 1964 and

6192-528: The 1901 or 1902 prototype with tiller steering similar to the Oldsmobile Curved Dash . In mid-1904, another prototype was constructed for an endurance run, which convinced Whiting to authorize the production of the first models offered to the public. The architecture of this prototype was the basis for the Model B. The first Buick made for sale, the 1904 horizontally opposed 2-cylinder engine Model B ,

6336-399: The 1963 Corvette Sting Ray coupe, to the Riviera's platform. The design was originally intended for the smaller A-body or its related G-body , as shown by a full scale clay model of an A-body based boat-tail Riviera recently revealed. Given the late stage of the 1968-72 A/G platform evolution and accretive cost to add another version to it, GM Management decreed that the next Riviera use

6480-445: The 1971–73 Riviera). This generation introduced a much more visual representation of the " sweepspear ", with a more faithful representation to the version that appeared on 1950s Buicks in both the side molding and beltline . Large, round wheel openings were intended to convey more of a sporty air. The only engine available was Buick's own 455 ci V8 engine producing 315 hp (235 kW), with 330 hp (246 kW) with

6624-601: The 19th century, Durant had made his fortune as co-owner, also in Flint, with Josiah Dallas Dort , of the Durant-Dort Carriage Company , which by 1904 was the largest carriage-making company in the country and one of the largest in the world. Durant moved most Buick production to the former Durant-Dort Imperial Wheel plant in Jackson, Michigan in 1905. Buick continued car production in Jackson through 1907, when Factory #1

6768-540: The 401 cu in (6.6 L) V8 returned as the standard engine, and the "Gran Sport" version made its debut, powered by the Super Wildcat V8, a 360 hp (268 kW) engine equipped with two Carter 625 CFM carburetors, a distributor with different advance, and outfitted with a more aggressive 3.42 axle ratio. A heavy-duty suspension was the separate H2 option but was not part of the Gran Sport option. It offered

6912-640: The Centieme's exterior design and interior features would later appear on the 2008 Enclave crossover. In 2004, Buick added the Rainier mid-size SUV, and the new Terraza minivan was added a year later. In the years following, Buick began consolidating its North American lineup and by 2008 had reduced it to just three models: the LaCrosse /Allure, the Lucerne , and the new-for-2008 Enclave. The Super name had also returned after

7056-448: The Centurion was promoted more as a mid-level luxury car than the Wildcat, which was marketed as a sporty/luxury performance car. The Centurion was offered initially with only the 455-cubic-inch (7.5 L) big-block V8 in two power output ranges determined by the presence of either a single or dual exhaust. The 1971 Centurion produced 315 hp (235 kW) at 4400 rpm and 510 lb⋅ft (690 N⋅m) of torque at 2800 rpm with

7200-748: The Daytona 500 in a Regal that year. 1988 also saw the debut of the slogan "The Great American Road Belongs to Buick". In 1989, a new Electra trim level was offered called the Park Avenue Ultra. The Ultra was an upgrade to the Electra Park Avenue and featured a standard leather-trimmed interior with dual 20-way power front seats (shared with Cadillac's restyled 1989 Fleetwood Sixty Special ), lower-body accent exterior paint treatment, distinctive thick-padded vinyl top with limousine-style rear-window surround (available only on Ultra), simulated burled elm trim on

7344-660: The Encore was discontinued in 2022 as more customers favored the larger Encore GX which was introduced for 2020 and became Buick's new top seller. In 2023, the Envista launched for the 2024 model year. For the 2025 model year, Buick's North American lineup consists of the Envista and Encore GX subcompact crossovers, the Envision compact crossover, and the Enclave mid-size crossover. Buick has

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7488-453: The Gran Sport (GS) package. The 455 engine had a lower compression ratio to meet EPA emissions requirements, together with the shift from SAE gross to SAE net ratings this reduced claimed power to 255 hp (190 kW), with 265 hp (198 kW) in the Gran Sport. Performance remained reasonably brisk, with a 0–60 mph time of 8.1 seconds for the GS, but the Riviera's sporty image

7632-593: The LeSabre was introduced on the new front wheel drive H platform , after departing from rear wheel drive on the GM B platform . Joining the LeSabre on the H-body included the Oldsmobile Delta 88 . Like the previously introduced Electra, the LeSabre's hood was hinged at the front of the car instead of near the cowl and windshield. Styling and did not include Buick's long-standing ventiports or sweepspear styling cues. In 1986,

7776-405: The Model B was continued through the 1909 Model F. The Model F was similar to the Model G, a lower-priced two-seat roadster, produced from 1906 until 1909. Both the F and G were powered by a 159 cu in (2.6 L) two-cylinder 159 engine producing 22 hp (16 kW; 22 PS) along with a 2-speed transmission as well as mechanical brakes on the rear wheels. The flat-twin engine

7920-638: The North American market since the 1987 Skyhawk and the first station wagon since the 1996 Roadmaster. A sub-brand was also added in 2018 to accompany Buick, with the Avenir badge being applied to its top-of-the-line level trims, utilizing the same strategy as GMC's successful Denali sub-brand. 2019 would be the last year for the Cascada convertible globally and the LaCrosse sedan for the North American market. New for 2020

8064-518: The Opel Kadett models it had previously marketed. The following year, Electra 225 and LeSabre were redesigned and downsized, and the Buick brand saw its best model year sales to date with 773,313 vehicles sold. 1978 marked Buick's 75th anniversary and welcomed a redesigned Century as well as a redesigned Regal coupe which was now available with a turbocharged V6 engine. Buick model year sales broke another record in 1978 with 795,316 vehicles sold. In 1979,

8208-416: The Riviera was redesigned; Riviera S-Type was named Motor Trend Car of the Year. In the 1980s, Buick's lineup saw several changes including the downsizing of various models. In 1980, Lloyd Reuss was appointed as general manager and further pushed Buick into turbocharging, racing, and performance production cars, building momentum which continued a number of years after his departure in 1984 as he headed toward

8352-482: The Riviera's exclusivity and to increase demand; only 2,601 were delivered with the delayed availability larger engine in the 1963 model year. With the same power as the bigger Buicks and less weight, the Riviera had improved all-around performance: Motor Trend recorded 0–60 miles per hour (0–97 km/h) in 8 seconds or less, the standing 1 ⁄ 4 mile (400 m) in about 16 seconds, and an observed top speed of 115 miles per hour (185 km/h). Fuel economy

8496-404: The Riviera's lighter weight made its ride somewhat firmer. While still biased towards understeer , contemporary testers considered it one of the most driveable American cars, with an excellent balance of comfort and agility. Buick's 325 hp (242 kW) 401 cu in (6.6 L) "Nailhead" V-8 was initially the only available engine, fitted with dual exhaust as standard equipment, and

8640-461: The Roadmaster and Super lines at the beginning of the following model year. However, since it was a body style designation and not a model, the Riviera name does not usually appear on the car. In 1959, Buick became much more selective in applying the Riviera name. From then until 1962 it only was used to denote a premium trimmed six-window hardtop style which it initially shared exclusively with Cadillac (the Oldsmobile 98 would receive it in 1961) and

8784-408: The Turbo- Hydramatic 440-T4 automatic with a 2.84:1 final drive ratio. This generation was noted for advanced electronic instrumentation displayed on a dash-mounted 9-inch (230 mm) CRT. The CRT controlled the vehicle's climate control system and stereo, and also supplied advanced instrumentation such as a trip computer and maintenance reminder feature. Four-wheel disc brakes were standard. With

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8928-500: The assembly line on June 29 that year. In a major independent quality study, Buick ranked #2 (and top domestic) among 37 international brands and Buick City shared the top world position among automotive assembly plants. With sales of all coupes declining in the North American market, GM decided to discontinue the Riviera. 1999 was the car's last model year with production ceasing on November 25, 1998. The final 200 cars had special silver paint and trim and were denoted "Silver Arrow" models,

9072-400: The base 455. The Centurion was also offered in the 455 Stage 1 and manual transmission configuration as well during the early portion of the 1971 model year, shared with the Buick GSX . This was known as the A9 and B6 Option when ordering the car. What also separated the car from the LeSabre was that when the car would be ordered or recognized as a Centurion it would be branded as a 4P Series as

9216-449: The base model to $ 21,577 for the new T-Type . Downsizing also resulted in a dimensional similarity to smaller, less expensive offerings from GM. The smaller dimensions, generic styling, and lack of a V8 led to Riviera sales plummeting to 22,138 for 1986. In 1987, the last of the turbo/intercooled Regal Grand Nationals, often called the quickest American cars, were offered as well as 547 even quicker special edition '87 GNXs. It would also be

9360-407: The brands. LaCrosse and Regal were refreshed for the 2014 model year. In 2015, the all-new Cascada subcompact convertible debuted at the North American International Auto Show in Detroit. The all-new 2017 LaCrosse was shown at the Los Angeles Auto Show in November. Buick also confirmed that the Envision compact crossover would be sold in North America starting summer 2016. The Verano compact sedan

9504-460: The business to James H. Whiting , of Flint Wagon Works , in Flint, Michigan . Whiting moved Buick to Flint, to a location across the street from his factory, with the idea of adding Buick's engines to his wagons. David Buick stayed on as a manager and re-hired Walter Marr as chief engineer. The engine Buick and Marr developed for this automobile was a two-cylinder valve-in-head engine of 159 cubic inches, with each cylinder horizontal and opposed to

9648-434: The car from a hardtop coupe into a pillared coupe , as it featured wide B pillars and fixed quarter opera windows . A landau half-vinyl roof option was available. The car did retain its forward-jutting grille, albeit in a slightly modified form. Thus modified, the car looked far less distinctive than its predecessors, and even its platform mates, the Oldsmobile Toronado and Cadillac Eldorado . The tamer-looking Riviera

9792-440: The car reached a suitable speed to downshift to first. This was the first year of the stylized "R" emblem, a trademark that would continue throughout the remainder of Riviera's 36-year production run. The engine was upgraded to the previously optional 340 hp (254 kW) 425 cu in (7.0 L) V8. A 360 hp (268 kW) 'Super Wildcat' version was available, with dual Carter AFB four-barrel carburetors . In 1965

9936-485: The changes with the redesign included a new grille that did not open with the hood and slightly smaller exterior dimensions. Despite its somewhat smaller exterior size, it still offered similar interior room and more trunk space than the previous model. 2001 saw Buick's first entry into the crossover market with the introduction of the Rendezvous as a 2002 model. In 2003, the Buick Centieme crossover concept car commemorated Buick Motor Division's 100th anniversary. Some of

10080-409: The convertible reinstated to that line for another two model years. GM would not see another Buick convertible until the Buick Riviera in 1982. Total Centurion production was 110,539 units, including 10,296 convertibles. With only three years of production, the Centurion had one of the shortest model runs in modern Buick history. Buick Buick ( / ˈ b juː ɪ k / ) is a division of

10224-425: The debut of Buick's VentiPorts . 1953 marked Buick's 50th anniversary as well as the introductions of the Buick V8 engine and the Roadmaster Skylark. In 1955, Buick had its best model year sales to date with 738,814 vehicles sold; a record that would hold until 1977. In 1957, Buick's new 364 cu. in. engine block and ball joint front suspension debuted and Roadmasters now had aluminum finned brake drums. 1959 saw

10368-524: The decision being made to discontinue the Pontiac brand instead. Since 2005, GM had gradually consolidated Buick with GMC and former Pontiac dealerships to create the current Buick-GMC network. During General Motors Chapter 11 reorganization and emergence in 2009, the company designated Buick as a "core brand", citing the division's success in China. Behind the scenes, GM began to move products originally planned for other brands to Buick. The Opel Insignia

10512-407: The doors and below the rear side windows. Extra-cost options included a tilt steering wheel, power windows, power driver's seat, air conditioning, a remote-controlled side-view mirror, and white sidewall tires. Minimal trim and mechanical changes were made for 1964, with the most identifiable distinguishing features being a raised stylized "R" hood emblem and "R" emblems replacing the Buick crests in

10656-438: The doors and instrument panel, unique aluminum wheels, anti-lock brakes, chromed B-pillar moldings, specific grille and tail lamps, leather-wrapped steering wheel, electronic instrumentation, padded glove-compartment door, unique interior door panel trim, and a variety of otherwise minor changes. With its long list of standard equipment, the Park Avenue Ultra carried a higher base price than Cadillac's Sedan de Ville . The Riviera

10800-463: The entire model year. Total sales were 29,398, exceeding the Wildcat by nearly 25%. The 1972 Centurion featured minor appearance changes including a revised vertical bar grille and taillight lenses. Under the hood, the standard and only available 455 cubic-inch V8 was rated at 250 net horsepower, which represented an "on-paper" decrease from the 315 gross horsepower rating in 1971. This was due to an industry-wide change in horsepower measurements from

10944-487: The fiberglass front end cap. Quad rectangular headlights were mounted horizontally. The new vertical-bar grille echoed the "stand-up" theme that many GM cars of the day incorporated. Parking lights wrapped around the fender sides. The Stage One performance package was dropped for 1975, though the Gran Sport handling package would continue to be offered. The standard engine's output dipped to 205 hp (153 kW). Sales for 1975 were 17,306. Minor changes greeted 1976 models,

11088-539: The first two letters of the Vehicle Identification Number . Interior trim was upgraded from LeSabres with a notchback bench seat including center armrest standard equipment along with more luxurious cloth-and-vinyl or all-vinyl upholstery. In March 1971, the three-speed Turbo Hydra-matic transmission became standard on all Centurions as well as the lower-priced LeSabres. Variable-ratio power steering and power front disc brakes were standard equipment during

11232-524: The front fascia is vertical as opposed to slanted. It was reduced to a wheelbase of 115.9 in (2,940 mm), down 6.1 in (150 mm), and an overall length of 218.2 in (5,540 mm), down 4.8 in (120 mm). Weight was reduced by approximately 660 pounds (300 kg). The 455 engine was replaced by a 350 cu in (5.7 L) Buick V8 engine with 155 hp (116 kW) or an Oldsmobile-built 403 cu in (6.6 L) with 185 hp (138 kW). California models had

11376-407: The front wheels but most Riviera continued to be ordered with Buick's highly capable ribbed aluminum brake drums. Cosmetically, changes were few and were limited to the addition of a wide, full-width, center-mounted horizontal chrome grille bar that stretched over the headlight doors and outboard parking lights. Sales were 42,799 for the 1967 model year. The Riviera had full instrumentation. 1967 saw

11520-411: The full sized GM B platform body—expanded for 1971 by 3 in (76 mm) in wheelbase and more than 120 lb (54 kg) heavier— which produced controversial looks, making for a sharp departure from those of the Toronado and Eldorado. ( Collectible Automobile ran an article about 1971–76 full-sized Buicks in which one sketch design for their 2-door coupes which was rejected resembled

11664-417: The gross method by a dynamometer outside a vehicle with no accessories installed to a SAE net method in which horsepower was measured as installed in a vehicle with accessories and emission controls hooked up. Turbo Hydra-matic transmission, variable ratio power steering and power front disc brakes were again standard equipment. Sales climbed over 20%, to 36,165 for the model year. The 1973 Centurion featured

11808-405: The introduction of U.S. mandated safety equipment to improve occupant crash protection, including an energy-absorbing steering column, non-protruding control knobs, 4-way hazard flasher, soft interior surfaces, locking seatbacks (on 2-door models), a dual-circuit hydraulic braking system (with warning light), and shoulder belt anchors. 1968 models had reshaped loop-type bumpers that surrounded both

11952-529: The introduction of three new models: Electra , Invicta and LeSabre as well as a new 401 cu. in. V8 engine in the Electra and Invicta. An Electra also paced the Indianapolis 500 race that year. An Electra 225 paced the Daytona 500 race in both 1960 and 1963. In 1961, a new Fireball V6 engine was introduced and the Skylark nameplate returned as the top model of the new Special compact car line. The Buick Special

12096-405: The last model year 1965 with 34,586 vehicles. The production Riviera was introduced on October 4, 1962, as a 1963 model, its distinctive bodyshell was unique to the marque, unusual for a GM product. The design was substantially the same as the original, less expensively hidden headlights concealed in the fender grilles. The elegant ground-up styling sported the new " Coke bottle look " introduced

12240-451: The last year for the rear-wheel-drive Regal. General manager Ed Mertz promoted the new "Premium American Motorcars" theme which focused Buick marketing on the various qualities that made the marque famous. In 1988, Buick was the official car of the U.S. Olympic Team . The Reatta two-seater was introduced, to be followed two years later by a convertible. Also in 1988, Regal was downsized and converted to front-wheel drive. Bobby Allison won

12384-422: The leading edges of each fender, as had been in the original design. The non-functional side scoops between the doors and rear wheel arches were removed, and the taillights moved from the body into the rear bumper. A vinyl roof became available as an option, offered only in black, and the tilt steering wheel, optional in previous years, was now standard equipment. Total sales for the 1963 through 1965 model years

12528-403: The market. Production total was 2,889 and included special silver & black paint with gray leather seats with black trim, four-wheel disc brakes, brushed chrome trim, deep pile carpeting, and special LXXV name plates. Production Figures The 1979 model year was the debut of the first front wheel drive Riviera, which was also the first front-drive production model in Buick history. Built on

12672-512: The more compact Fireball V8 engine, the Roadmaster and Super four-door Riviera sedans became the same length. In the middle of the 1955 model year, Buick and Oldsmobile introduced the world's first mass-produced four-door hardtops, with Buick offering it only on the Century and Special models, and the Riviera designation was also applied to these body styles. Four-door Riviera hardtops were added to

12816-473: The most beautiful American cars ever built; it has marked a very impressive return to simplicity of American car design." At its debut at the Paris Auto Show , Raymond Loewy said the Riviera was the most handsome American production car—apart from his own Studebaker Avanti , in his view the Riviera's only real competition for 1963. The first-generation Riviera is considered a styling landmark and has become

12960-403: The most notable of which was a new crosshatch grille insert. The Gran Sport handling package was replaced by an 'S/R' package that had similar sporting pretensions. Sales rallied slightly to 20,082 for 1976. Buick downsized the Riviera for 1977 onto the new smaller GM B platform . While the other E-bodies were front wheel drive since 1966 (1967 for Cadillac's Eldorado), the Buick E platform used

13104-402: The new 5-mph impact legislation , restyled taillight trim, and the louvers were removed from the trunk lid. The 1972 Riviera also featured a redesigned ventilation system, and the 455 engine switched to net power ratings, 225 hp (168 kW) or 250 hp (186 kW) in the Gran Sport, although the actual drop in net power was only 5 hp (4 kW). Sales remained stagnant at 33,728,

13248-460: The new front bumper wrapped around and over the new vertical bar grille. A pronounced side trim and skirted rear wheels were standard, with optional exposed wheels. The rear used revised bumper and taillights. The engine was upgraded to 455 cu in (7.5 L), the largest engine Buick offered to date, rated at 370 hp (276 kW) gross, 245 hp (183 kW) net, and over 500 lb⋅ft (680 N⋅m) of torque. 1970 sales were 37,366,

13392-471: The new millennium, Buick was the leading marketer and industry leader of supercharged cars. 1991 saw the return of the Roadmaster after a 33-year absence. The Roadmaster was first offered as a wagon only and then a sedan was added for 1992. For 1992, the popular LeSabre was redesigned along the same lines as the previous year's Park Avenue . 1992 also saw the introduction of a new, redesigned Skylark. In 1993,

13536-568: The number one spot away from close competitors Ford , Maxwell and Olds Motor Works . Buick proclaimed themselves the largest car manufacturer in the world this year. David Buick incorporated his company as the Buick Motor Company on May 19, 1903, in Detroit , Michigan. Buick had been financed by a friend and fellow automobile enthusiast, Benjamin Briscoe , who in September 1903 sold control of

13680-527: The oldest surviving American carmaker. Buick is positioned as a premium automobile brand, selling luxury vehicles positioned below the flagship luxury Cadillac division. Buick is one of the oldest automobile brands in the world and is currently the oldest in the United States still active today. Autocar , founded in 1897, is the oldest motor vehicle manufacturer in the western hemisphere ; while originally an automobile maker, Autocar now builds heavy trucks. Oldsmobile , also an early automaker founded in 1897,

13824-462: The only interior color of red leather. A twin-turbocharged Riviera convertible was chosen to be the pace car at the 1983 Indianapolis 500 , tuned to produce 410 hp (306 kW). Most convertible Rivieras had the V8 engine, which saw an increase in rated SAE net HP to 150 for both convertibles and coupes fitted with it from 1982 through the 1985 model year. In 1983 a special edition of 500 "Riviera XX"

13968-548: The other by 180 degrees . Whiting built only a few automobiles in 1904, the Model B , before running out of operating capital, causing him to bring in William C. Durant that year as a controlling investor. Durant built a few more model B's in 1904, stepped up production for the model C in 1905, and spent the next four years turning Buick into the biggest-selling automobile brand in the US. During

14112-493: The popular crossover/SUV market in the 2010s. In January 2009, Buick unveiled the new 2010 LaCrosse sedan, an all-new styling direction that included traditional Buick cues. The market responded positively to the LaCrosse and reviews favorably compared it to luxury models such as the Lexus ES . In 2010, Buick became the fastest-growing automotive brand in America and attracted a younger customer demographic. A GM company spokesman at

14256-553: The previous generations' more traditional image. A 205 hp (153 kW) naturally aspirated 3800 V6 was standard, with a supercharged version rated at 225 hp (168 kW) and 275 lb⋅ft (373 N⋅m) available as an option. Rivieras were now assembled in Lake Orion, Michigan , riding the same Cadillac-derived G platform as the 4-door Oldsmobile Aurora . In 1996, both the Roadmaster sedan and wagon were discontinued. In 1998, after 95 years in Flint, Buick's headquarters

14400-518: The rear-drive LeSabre Estate Wagon would soldier on largely unchanged for a few more years). The top-line LeSabre Limited became the LeSabre Limited Collectors Edition to mark the end of an era for the rear-wheel-drive coupe and sedan; engine offerings included the standard 231 V6 (sedans and coupes) or optional Olds 307 V8 or Oldsmobile 350 diesel V8. 1985 saw Buick's best model year sales to date with 915,336 vehicles sold. In 1986,

14544-643: The regular gas-engine versions. Meanwhile, sales of the Enclave crossover remained strong. In January 2012, the all-new Encore mini crossover was unveiled at the North American International Auto Show in Detroit. Also in 2012, a turbocharged version of the Verano was introduced and the Enclave was redesigned for the 2013 model year. In 2013, GM confirmed plans for a "hybrid global brand" which includes Opel /Vauxhall and Buick using more synergies between

14688-515: The return of the convertible, which had disappeared from domestic lineups in 1976. The following year, a Riviera convertible with a twin-turbo V6 paced the Indy 500. Also in 1983, Buick had its best model year to date with 810,435 vehicles sold. In 1984, Buick was the official car of the XXIII Olympiad . A reorganization split manufacturing & engineering from sales and marketing. The first pilot Buick

14832-399: The same bodystyle that first appeared at Cadillac, and four years ahead of Ford . The car was built at the all-new factory in Flint which later became known as Buick City . Buick during the 1920s made various sized vehicles, with series designations for different years, sometimes using numbers, while later years using lettered designations. One of the larger vehicles, with a straight-six, was

14976-411: The second-generation Riviera proved more successful than the first, with 227,669 units sold over five the years. The Riviera was radically redesigned for the 1971 model year with flowing and dramatic "boat-tail" styling. Designed under Bill Mitchell's direction, it was penned by Jerry Hirshberg , future head of design for Nissan , mating the two-piece vee-butted fastback rear window, inspired by

15120-500: The steering column and locked the steering wheel and selector lever when the key was removed (a security feature that became mandatory for the 1970 model year). Chrome side trim was revised, as well. At the rear, the reverse lights moved from the rear bumper to new three-section tail-light lenses. Sales for 1969 were 52,872. The 1970 Riviera was restyled, incorporating design cues from Bill Mitchell's 1968 "Silver Arrow II" concept car. Exposed quad headlamps were nearly flush-mounted, while

15264-457: The taillight lenses. The interior is distinguished by moving the heater controls from controls under the dashboard eyebrow to slide controls in the forward fairing of the center console. Leather was dropped as an option, and the Dynaflow twin-turbine transmission was replaced by a new three-speed Super Turbine 400 . This was a GM Turbo Hydra-Matic. It used a two-speed "D" and 'L" selector, but could automatically downshift from third to second until

15408-420: The third Buick automobile was made, this time by Richard, but in 1904 Buick, whose company was now called "Buick Motor Company", moved from Detroit to Flint, Michigan, and Richard stayed behind. Marr was rehired in Flint as chief engineer, to begin making automobiles in production. That year, 37 Buick automobiles were made, production increasing to 750 in 1905, 1,400 in 1906, 4,641 in 1907, and 8,820 in 1908, taking

15552-440: The third generation Riviera led GM to believe that the boattail deck lid was too radical for most customers' tastes, so in 1973 it was blunted and made slightly shorter. The taillights, meanwhile, were moved down from the sheet metal and into the bumper, and the rear license plate location was moved from the left side of the bumper to the center. The 250 hp (186 kW) engine became standard, with 260 hp (194 kW) with

15696-466: The time said that Buick was positioned as a "premium" marque (entry-level luxury) to compete with various Acura , Infiniti , Lexus , and Volvo models, while Cadillac was aimed at the "luxury" performance segment which includes brands like BMW and Mercedes-Benz . An all-new Regal sedan, a smaller model based on the European Opel Insignia , was re-introduced for the 2011 model year after

15840-659: The total number of cars in the country. Buick now sells 80% of its production in the People's Republic of China and is a minor player in Taiwan. In 1929, as part of General Motors' companion make program , Buick Motor Division launched the Marquette sister brand, designed to bridge the price gap between Buick and Oldsmobile . Its styling featured a high peaked hood and radiator shell while its suspension used four, parallel, semi-elliptical springs with Delco-Lovejoy shock absorbers. Marquette

15984-422: The transmission lost its variable pitch torque converter. A tilt steering wheel was standard. Sales set another new record in 1968, as 49,284 units were sold. For the 1969 model year, grilles gained a pattern of fine vertical bars overlaid by two wider horizontal bars. Front marker lights became far shorter and square. Front outboard headrests were revised. The ignition switch was moved from the instrument panel to

16128-534: The turbine drive the only transmission. Base price was $ 4,333 ($ 43,645 in 2023 dollars ), running upwards of $ 5,000 delivered with typical options ($ 50,363 in 2023 dollars ). Buick announced an optional 340 hp (254 kW) 425 cu in (7.0 L) version of the Nailhead in December 1962. Total production was deliberately limited to 40,000 vehicles (in a year that Buick sold 440,000 units overall) to emphasize

16272-543: The two known surviving 1904 engines. The early success of Buick is attributed mainly to what it called the valve-in-head engine, now known as the overhead valve (OHV), engine patented by Eugene Richard and developed by Richard, Buick, and Marr. The Model F had a two-cylinder engine, an 87-inch wheelbase, and weighed 1,800 lbs. The creation of General Motors is attributed mainly to the success of Buick, so it can be said Marr and Richard's designs directly led to GM. The power train and chassis architecture introduced on

16416-434: The unchanged 425 engine. The Gran Sport package remained available as an option. Rear seat belts and AM/FM radio were optional. The new front-wheel drive Oldsmobile Toronado shared the Riviera platform, and, a year later, the also front-wheel drive Cadillac Eldorado — the Riviera retaining the rear-wheel drive layout. Inside, the four-place cabin with front and rear bucket seats and center console were replaced by

16560-468: The vehicle's recessed crosshatch front grille and tail lamps. Hidden wiper arms debuted. Federally mandated side marker lights appeared, as inverted trapezoids on the lower leading edges of the front fenders, and circular in the rear. The interior was restyled and for the first time shared its instrument panel with the other full-size Buick models. Shoulder belts for front outboard occupants were made standard on all cars built from January 1, 1968. Mechanically,

16704-545: The year before on the arresting Studebaker Avanti , with a tapered midsection surrounded by flaring fenders. There was no trace of the " Sweepspear " used on beltlines of earlier Buicks with the Riviera package. It rode a cruciform frame similar to the standard Buick chassis, but shorter and narrower, with a 2 in (51 mm) narrower track. Its wheelbase of 117.0 inches (2,970 mm) and overall length of 208.0 inches (5,280 mm) were 6.0 in (150 mm) and 7.7 in (200 mm) shorter, respectively, than

16848-533: Was 112,244. The Riviera was well received by the motoring press and considered a great success, giving the Thunderbird its first real competition as America's preeminent personal luxury car . It has since earned Milestone status from the Milestone Car Society. Jaguar founder and designer Sir William Lyons remarked that Mitchell had done "a very wonderful job," and Sergio Pininfarina declared it "one of

16992-504: Was 13.2 mpg ‑US (17.8 L/100 km; 15.9 mpg ‑imp ). Front leg room was 40.1 inches (1,019 mm). Inside, the Riviera featured a luxurious four-place cabin with front bucket seats and bucket-style seats in the rear. A center console with a floor shifter and storage compartment built into the instrument panel divided the front. Upholstery choices included all-vinyl, cloth and vinyl, or optional leather. A deluxe interior option included real walnut inserts on

17136-465: Was also restyled for 1989, adding 11 inches to its overall length. In the late 1980s, the Flint-built LeSabre ranked #1 in North America and #2 in the world in a major independent quality study which eventually led Buick to change its ad slogan from "The Great American Road Belongs to Buick" to "Buick: The New Symbol for Quality in America." In 1990, the first Reatta convertible was produced. 1990

17280-420: Was also the last year for the Electra as Park Avenue, previously a trim level on the Electra, became its own model for the 1991 model year. In 1991, Buick led the industry in improvement in sales and market share. A new four-door Regal came to market for 1991, the first Regal sedan since 1984. Buick also introduced a supercharged 3.8-liter V6 in the Park Avenue Ultra. Supercharging became so popular at Buick that by

17424-445: Was another feature replacing the steering column-mounted spark lever although an emergency lever was now dash mounted. Buick scored another first in 1939 when it became the first company to introduce turn signals , which did not appear on other car brands until almost a decade later. All 1939 models also had a steering column-mounted shift lever. In the mid-1930s McLaughlin-Buicks were purchased by British monarch Edward VIII . He had

17568-550: Was available in the Series 50 with 77 brake HP. The Series 60 engine was a 272 cu. in. unit (bore 3 1/16 in., stroke 5 in.) giving 90 brake HP. Cadillac had previously introduced the Cadillac Type 51 with a flathead V8 engine in 1915 which made usage of an eight-cylinder engine a luxury feature. The Series 80 and Series 90 used a 344 cu. in. version (bore 3 5/16 in., stroke 5 in.) for 104 brake HP. Automatic vacuum-operated spark advance

17712-578: Was available only on the Electra 225 . The last usage of the term Riviera to describe a luxury trim level was 1963, as the formal designation of the #4829 Electra 225 Riviera four-door hardtop, the same year the E-body model two-door hardtop coupe Riviera made its debut. In the late 1950s, GM lacked a personal luxury car to compete with the highly successful Ford Thunderbird —a uniquely styled, two-door that had dramatically increased in popularity when expanded from

17856-686: Was built in Flint, Michigan at a re-purposed factory that was known as the Flint Wagon Works . There were 37 Buicks made that year, none of which survive. There are, however, two replicas in existence: the 1904 endurance car, at the Buick Gallery & Research Center in Flint, and a Model B assembled by an enthusiast in California for the division's 100th anniversary. Both of these vehicles use various parts from Buicks of that early era, as well as fabricated parts. These vehicles were each constructed with

18000-563: Was chosen to evoke the allure and affluence of the French Riviera . It first entered the Buick line in 1949, as the designation for the new two-door pillarless hardtop , described in advertising as "stunningly smart". The Buick Roadmaster Riviera coupe (along with the Cadillac Coupe de Ville and Oldsmobile 98 Holiday coupe) constituted the first mass production use of this body style, which

18144-488: Was completed in Flint. The Jackson plant continued production with Buick trucks through 1912. David Buick sold his stock upon departure in 1906, making him a wealthy man, but he died in modest circumstances 25 years later. In 1907, Durant agreed to supply motors to R. S. McLaughlin in Canada, an automaker, and in 1908 he founded General Motors . Between 1899 and 1902, two prototype vehicles were built in Detroit, Michigan by Walter Lorenzo Marr . Some documentation exists of

18288-470: Was discontinued in 1930. All Buick, Marquette, Viking , and Oldsmobile products shared the newly introduced GM B platform starting in 1926. Buick debuted two major achievements for the 1931 model year, the OHV Buick Straight-8 engine and a synchromesh transmission in all models but the Series 50. The Eight was offered in three displacements, the 220 cubic inch (bore 2 7/8 in. stroke 4.25 in.),

18432-578: Was dropped from the Buick lineup in North America in 2017. With GM selling off the Opel/Vauxhall division to Group PSA in March 2017, Buick is expected to move away from sharing the Opel model/designs upon the completion of the current generation vehicles. For 2018, Buick replaced the Regal sedan with an all-new model offering hatchback and station wagon body styles. This new Regal was the first hatchback from Buick for

18576-507: Was in 1907, when the Buick Model D was introduced with a four-cylinder 255.0 cu in (4,178 cc) T-head engine, installed in the front with rear-wheel drive. This was one of the only cars with side valves that Buick ever made. In 1910, Buick introduced the Model 10 with an OHV four-cylinder engine followed in 1911, with their first closed-body car, the Buick Six , that followed

18720-435: Was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year. As General Motors ' first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut. It was a ground-up design on a new GM E platform debuting for the 1963 model year and was also Buick's first unique Riviera model. Unlike its subsequent GM E platform stablemates,

18864-421: Was moved to Detroit. Bob Coletta, Buick general manager, saw the first Chinese Buick roll off the line at Shanghai before he turned over the top Buick job to Roger Adams. Buick Gallery and Research Center opened at Flint's Sloan Museum. A reorganization of the division split sales from marketing. In 1999, the last of nearly 16 million Buicks were built in Flint's Buick City. The last car, a 1999 LeSabre, rolled off

19008-426: Was named Motor Trend Car of the Year in 1962. Also in 1962, Wildcat was introduced as a trim level on Invicta and became its own model the following year. In 1963 the Riviera was introduced as its own model. In the mid-1960s Buick started officially selling German-built Opel cars through its North American dealerships. For 1967, radial tires became available as an option on all full-size Buicks. The 1970s saw

19152-402: Was no lighter, and its standard 455 V8 lost more power, dropping to 230 hp (172 kW) and 245 hp (183 kW) for standard and Stage One models respectively. Max Trac was dropped from the option list after 1974 due to a lack of buyer interest. The revised styling did not improve sales, which fell to 20,129 in 1974, although it is impossible to determine how much this was a result of

19296-432: Was now Buick's 125 hp (93 kW) 252 cu in (4.1 L) V6 , and a new option was an Oldsmobile diesel engine with a mere 105 hp (78 kW) offered through 1985. 1982 also saw the first-ever Riviera convertible , although relatively few were built, owing to a high price - US$ 23,944 ($ 75,597 in 2023 dollars ). The Riviera convertible was available in only two color choices-white or red firemist with

19440-410: Was now optional. With the LeSabre convertible temporarily dropped after 1972 and the intermediate-sized Buick lineup (renamed from Skylark to Century for 1973) losing its droptop permanently after the 1972 model year, the Centurion was Buick's only convertible offering in 1973. This would also be the final year for the Centurion series, which was replaced for 1974 by the new LeSabre Luxus, which included

19584-409: Was offered, celebrating twenty years since the introduction of the first Riviera (502 were built in the end). These have a special two-tone exterior paint, real wire wheels, a leather, and walnut interior as well as 24-karat gold plated "Riviera XX" badging. The Riviera XX also received a special grille, which then became part of the 1984 model year facelift model. Overall sales made the 1980s Riviera

19728-545: Was originally intended to become the second-generation Saturn Aura , but instead became the new Buick Regal. In the 2009 J.D. Power and Associates Vehicle Dependability Study, Buick tied with Jaguar as the most dependable brand in the United States. The 2010s included the return of a classic Buick nameplate, the Buick Regal , and several new model names. The decade also saw the brand's first hatchback since 1987, its first factory convertible since 1991, and its first station wagon since 1996. Buick further expanded its presence in

19872-453: Was positioned below the Cadillac brand. To save on resources, Buick vehicles shared a common platform, called the GM A platform , that was shared with Chevrolet , Oakland , Oldsmobile , and Cadillac. At first, Buick followed the likes of Napier in automobile racing , winning the first-ever race held at Indianapolis Motor Speedway . The first full-size Buick to join the smaller Model B

20016-402: Was rapidly fading. One noteworthy advance was Buick's Max Trac traction control . The 1971 Riviera also features GM's "Full-Flo" ventilation system and two large deck lid louvers are prominent on the trunk lid. Despite these features, Riviera sales for 1971 dropped to 33,810, the lowest to date. The 1972 Riviera received a new, egg-crate grille, more substantial front bumpers to prepare for

20160-403: Was reluctant to begin making automobiles, being satisfied with stationary and marine engine production, so Marr left Buick in 1901 to found his own automobile company under his own name. His replacement was Eugene Richard, who applied for a patent in 1902 for Marr's valve-in-head ( overhead valve ) engine, which patent, number 771,095, was awarded to Richard in the name of Buick in 1904. In 1903,

20304-412: Was standard equipment, with an overall steering ratio of 20.5:1, giving 3.5 turns lock-to-lock. The Riviera's suspension used Buick's standard design, with double wishbones in the front and a live axle located by trailing arms and a lateral track bar in the rear, but the roll centers were lowered to reduce body lean. Although its coil springs were actually slightly softer than other Buicks,

20448-451: Was the Encore GX crossover which slotted in between the existing Encore and Envision. The Regal hatchback and station wagon were discontinued for the North American market in 2020. In June 2022, Buick Global Chief Duncan Aldred announced that Buick would transition its entire line-up to electric vehicles by 2030. As part of that plan, all Buick dealers would be given the opportunity to take

20592-585: Was to become popular over the next 30 years. Buick added a two-door Riviera hardtop to the Super the following year, the Special in 1951, and the Century upon its return, after a 12-year absence, in 1954. From 1951 to 1953 the Riviera designation was given to the existing long-wheelbase versions of the four-door Buick Roadmaster and Super sedans . The 1951–53 Buick Roadmaster and Super four-door Riviera sedans feature more standard features, more plush interior trim, and

20736-478: Was what he wanted for the new model, but with a lower profile. The design itself was penned by stylist Ned Nickles. When Cadillac passed on the venture in 1960 the project was thrown open for competition by the other GM Divisions. Buick, desperate to revive its flagging sales, won the competition by enlisting the aid of the McCann-Erickson advertising agency to create its presentation. Initially referred to as

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