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Brunswick Boat Group

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The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee , United States , it is the largest maker of such craft in the world. Net sales were US$ 1.7 billion in 2008, and US$ 1.0 billion in 2012.

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6-621: The Boat Group makes Sea Ray , Bayliner and Meridian pleasure boats; Boston Whaler , Crestliner , Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. Brunswick also owns the New Zealand boat brand, Rayglass. Brunswick markets its specialty boats through Brunswick Commercial and Government Products. Attwood and Kellogg boat parts and accessories, once

12-634: A dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008. Current subsidiaries include: Former subsidiaries: Notes: Sea Ray Sea Ray Boats is an American manufacturer that produces recreational motorboats . It currently operates as part of the Brunswick Boat Group , a division of Brunswick Corporation . Sea Ray was founded in 1959 by Cornelius Ray as an independent company, Ray Industries, in Detroit , Michigan , with fiberglass boats being made at

18-637: A factory in Oxford , Michigan. That company was bought in 1986 by Brunswick Corporation for $ 350 million. At the same time, Brunswick purchased the Bayliner brand, making Brunswick the largest pleasure boat producer in the world. Sea Ray opened a plant in 1972 at Merritt Island, Florida . It eventually grew to three plants at that location. It employed more than 1,500 workers at its peak. At that time, it produced about 20 sport yachts weekly, each retailing from $ 200,000 to $ 500,000. It largely phased out operations during

24-713: A part of the group, are now a part of the Mercury Marine group. The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick Corporation 's nearly 45 boat brands. The parent company is traded on the New York Stock Exchange under the symbol BC. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands. The global economic downturn led the Brunswick Boat Group to close more than

30-683: The Great Recession . In 2017, Brunswick Corporation announced that they intended to divest the Sea Ray line. In July 2018, however, Brunswick announced they had reconsidered their decision and have since retracted any intent to sell and that the Sea Ray would their efforts on building the best sport boats and cruisers up to 40 feet. In doing so, Sea Ray will discontinue production of sport yacht and yacht models. Sea Ray designs, manufactures and markets boats ranging from 17-foot (5.2 m) power boats to over 65-foot (20 m) motor yachts , including

36-609: The Sundancer brand and, starting in 2014, the "L" Series luxury yachts. Sea Ray is based in Knoxville, Tennessee , and it operates two factories in Tennessee and two in Florida . Sea Ray designs and markets more than 40 models ranging in boats from 18 to 65 feet (5.5 to 19.8 m). Sea Ray was the first boat manufacturer to use fiberglass in its pleasure boat construction, and it also pioneered

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