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29-520: The site was founded in 2003 to cover theater news. As of September 2018, the website had a readership of 5.5 million monthly online visitors and an Alexa PageRank of 16,156 worldwide. The site also produces annual fan-voted awards and competitions related to various types of production. BroadwayWorld added a pay transparency rule to its job site in March 2021 due to the advocacy of On Our Team and Costume Professionals for Wage Equity. This article about

58-601: A third-party -supplied Mozilla plug-in called Search Status for the Firefox browser served as the only option for Firefox users after Amazon abandoned its A9 toolbar. On July 16, 2007, Alexa released an official toolbar for Firefox called Sparky. On 16 April 2008, many users reported drastic shifts in their Alexa rankings. Alexa confirmed this later in the day with an announcement that they had released an updated ranking system, claiming that they would now take into account more sources of data "beyond Alexa Toolbar users". Using

87-633: A 36% average Bounce Rate. A bounce occurs when a website visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software. R b = T v T e {\displaystyle R_{b}={\frac {T_{v}}{T_{e}}}} where A visitor may bounce by: There are two exceptions: 1) You have

116-417: A measure of "stickiness." The thinking being that an effective website will engage visitors deeper into the website thus encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of single page visits to total visits. Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website. Bounce rates can be used to help determine

145-411: A new session will occur. The bounce rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the bounce rate for a website is the number of website visitors who visit only a single page of a website per session divided by

174-548: A news website is a stub . You can help Misplaced Pages by expanding it . This United States theatre–related article is a stub . You can help Misplaced Pages by expanding it . Alexa ranking Alexa Internet, Inc. was a web traffic analysis company based in San Francisco , California . It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. It

203-443: A one-page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave. A commonly used session timeout value is 30 minutes. In this case, if a visitor views a page, does not look at another page, and leaves his or her browser idle for longer than 30 minutes, they will register as a bounce. If the visitor continues to navigate after this delay,

232-539: A purely analytics-focused company. On March 31, 2009, Alexa revealed a major website redesign. The redesigned site provided new web traffic metrics, including average page views per individual user, bounce rate (the rate of users who come to and then leave a webpage), and user time on the website . In the following weeks, Alexa added more features, including visitor demographics, clickstream , and web search traffic statistics. During this period, Alexa's algorithm had been evolving along with it. Statistics projection and

261-505: A specific audience subgroup was reluctant to take part in the rankings. This caused some controversies over how representative Alexa's user base was of typical Internet behavior, especially for less-visited sites. In 2007, Michael Arrington provided examples of Alexa rankings known to contradict data from the comScore web analytics service, including ranking YouTube ahead of Google. In 2021 John Mueller from Google confirmed again that Google does not use Amazon Alexa Rank. Until 2007,

290-578: A toolbar; instead, it used data from users that had installed any of a number of browser extensions and from websites that had the Alexa script installed on their webpages. Alexa replaced their toolbar with browser extensions. These extensions were made available for Google Chrome and Firefox browsers. The Alexa browser extension displayed the Alexa Traffic Rank for websites, showed related websites, provided search analytics, and quickly allowed users to view

319-400: Is an Internet marketing term used in web traffic analysis . It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits. Bounce rate is

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348-546: The Alexa Pro service, website owners could sign up for "certified statistics", which allowed Alexa more access to a website's traffic data. Site owners input JavaScript code on each page of their website that, if permitted by the user's security and privacy settings, ran and sent traffic data to Alexa, allowing Alexa to display—or not display, depending on the owner's preference—more accurate statistics such as total page views and unique page views. Bounce rate Bounce rate

377-495: The Alexa homepage, and the Alexa ranking of the website that the user is visiting. It also allowed the user to rate the website and view links to external, relevant websites. In early 2005, Alexa stated that there had been 10 million downloads of the toolbar, though the company did not provide statistics about active usage. Originally, web pages were only ranked amongst users who had the Alexa Toolbar installed, and could be biased if

406-657: The Internet Archive through the Wayback Machine. They were last updated in May 2020, two years prior to the service's closure. Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its browser toolbar for the Internet Explorer , Firefox and Google Chrome web browsers. The Alexa Toolbar included a popup blocker (which stops unwanted ads), a search box, links to Amazon.com and

435-402: The bounce rate would not be as meaningful for determining conversion success. In contrast, the bounce rate of an e-commerce site could be interpreted in correlation with the purchase conversion rate, providing the bounces are considered representative of visits where no purchase was made. Typically, Bounce Rate for e-commerce websites is in the range of 20% to 45%, with top performers operating at

464-434: The cessation of its website ranking and competitive analysis service, which has been available to the public for more than 25 years. From that day on, it was no longer possible to create accounts or buy subscriptions on the service. The statement first published on its website specifies the total cessation of the service as of May 1, 2022. Existing subscriptions would be available until May 1, 2022, UTC, after which everything on

493-578: The company donated a copy of the archive, two terabytes in size, to the Library of Congress . Alexa continued to supply the Internet Archive with web crawls. In 1999, as the company moved away from its original vision of providing an "intelligent" search engine , Alexa was acquired by Amazon.com for approximately US$ 250 million in Amazon stock . Alexa began a partnership with Google in early 2002 and with

522-469: The effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue deeper into the website. High bounce rates typically indicate that the website is not doing a good job of attracting the continued interest of visitors. That means visitors only view single pages without looking at others or taking some form of action within

551-409: The rank is calculated from a combination of daily visitors and page views on a website over a three-month period. The Alexa Traffic Rank could be used to monitor the popularity trend of a website and compare the popularity of different websites. The traffic rank used to be determined from data recollected from users that had the Alexa toolbar installed on their browser. As of 2020, Alexa did not use

580-419: The site before a specified time period. Interpretation of the bounce rate measure should be relevant to a website's business objectives and definitions of conversion, as having a high bounce rate is not always a sign of poor performance. On sites where an objective can be met without viewing more than one page, for example on websites sharing specific knowledge on some subject (dictionary entry, specific recipe),

609-453: The site would be removed and replaced with an "End of Service Notice". The alexa.com domain is now a landing page for Amazon Alexa products. A key metric published from Alexa Internet analytics was the Alexa Traffic Rank, also simply known as Alexa Rank. It was also referred to as Global Rank by Alexa Internet and was designed to be an estimate of a website's popularity. As of May 2018 , Alexa Internet's tooltip for Global Rank said

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638-401: The total number of website visits. While site-wide bounce rate can be a useful metric for sites with well-defined conversion steps requiring multiple page views, it may be of questionable value for sites where visitors are likely to find what they are looking for on the entry page. This type of behavior is common on web portals and referential content sites. For example, a visitor looking for

667-475: The use of their technology associated with a large network of certificated websites allowed them to keep ahead of the website traffic metrics around the world. Because of this, many large sites were using it as the main reference for popularity on the internet. On November 6, 2014, Amazon announced Amazon Alexa , their virtual assistant . Amazon already had trademarks for Alexa due to their ownership of Alexa Internet, Inc. On December 8, 2021, Amazon announced

696-551: The web directory DMOZ in January 2003. In December 2005, Alexa opened its extensive search index and Web-crawling facilities to third-party programs through a comprehensive set of Web services and APIs . These could be used, for instance, to construct vertical search engines that could run on Alexa's servers or elsewhere. In May 2006, Google was replaced by Windows Live Search as a provider of search results. In December 2006, Amazon released Alexa Image Search. Built in-house, it

725-590: Was acquired by Amazon in 1999 for $ 250 million in stock. Amazon discontinued the Alexa Internet service on May 1, 2022. Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script.  As of 2020, its website was visited by over 400 million people every month. Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat . The company's name

754-552: Was chosen in homage to the Library of Alexandria in Ptolemaic Egypt , drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge. Alexa initially offered a toolbar that gave Internet users suggestions on where to go next based on the traffic patterns of its user community. The company also offered context for each site visited: to whom it

783-471: Was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated. Alexa's operations grew to include the archiving of web pages as they are "crawled" and examined by an automated computer program (nicknamed a "bot" or "web crawler"). This database served as the basis for the creation of the Internet Archive , accessible through the Wayback Machine . In 1998,

812-449: Was stealing traffic graphs for profit and that the primary purpose of his site was to display graphs that were generated by Alexa's servers. Hornbaker had removed the term Alexa from his service name on March 19, 2007. On November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers and that the service would be deprecated or discontinued for existing customers on January 26, 2009. Thereafter, Alexa became

841-524: Was the first major application built on the company's Web platform. In May 2007, Alexa changed their API to limit comparisons to three websites, reduce the size of embedded graphs in Flash , and add mandatory embedded BritePic advertisements. In April 2007, the company filed a lawsuit, Alexa v. Hornbaker, to stop trademark infringement by the Statsaholic service. In the lawsuit, Alexa alleged that Ron Hornbaker

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