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Bringing Back Broadway

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Bringing Back Broadway is a public–private partnership begun in 2008 and led by Councilmember José Huizar, with Executive Director Jessica Wethington McLean, to revitalize the historic Broadway corridor of Los Angeles . Goals are to provide economic development and business assistance; encourage historic preservation; reactivate Broadway's historic theaters and long-underutilized commercial buildings; and increase transit and development options by bringing a streetcar back to downtown Los Angeles with Broadway as the spine for the route.

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46-444: Under Bringing Back Broadway initiative the area has experienced a surge in new retail and restaurants and is becoming a focal point for creative office and boutique hotel development. City policies aimed at spurring this revitalization through Bringing Back Broadway include the City's Historic Commercial Reuse Guidelines, Broadway Entertainment Zone policies, a facade lighting grant program,

92-702: A dedicated group of architects and code reviewers, led by executive director Jessica Wethington McLean with architects Karin Liljegren and Rocky Rockefeller, the Broadway Historic Commercial Reuse guidelines were announced on December 12, 2013. The Broadway Façade Lighting program of Bringing Back Broadway and is being implemented by the LA Neighborhood Initiative, LANI. The Broadway Façade Lighting Program offers $ 750,000 grant funding to property and business owners on Broadway Street. The fund

138-452: A reduction of accidents by 34% from the previous year. In a survey, visitor satisfaction in 2014 was at 70% (compared to 14% in 2013). Business boomed for shops with shoppers rising by 28.9% in 2014 (compared to 2013). During the COVID-19 pandemic London implemented a number of road diets to give more space to active travel modes such as bicycle lanes, on a number of its roads. For example,

184-578: A street that has been neglected for far too long, while providing a showcase for the Downtown L.A. Streetcar and the revitalization of the Historic Broadway Theatre District.” The Broadway Streetscape Master Plan is a 2 phase process. The first phase, a $ 1.5 million-dollar project, opened in August 2014, includes an innovative “dress rehearsal” installation of sidewalk extensions delineated from

230-524: A two-way, four lane road might be reduced to one travel lane in each direction. If properly designed, traffic does not divert to other streets after a road diet, because the road previously provided excessive capacity. In other scenarios, reduction of traffic (either local traffic or overall traffic) is intended in the scheme. Road diets are usually successful on roads carrying fewer than 19,000 vehicles per day. Road diets can succeed at volumes up to about 23,000 vehicles per day, but more extensive reconstruction

276-793: A wide range of stakeholders, including historians, architects and planners in cooperation with the Los Angeles Department of City Planning. It was adopted by the Planning Commission in July 2009. The Broadway Streetscape Master Plan is an approach to a multimodal, pedestrian oriented development plan that will contribute towards supporting a thriving environment along the Broadway corridor. Council member José Huizar has said, “The streetscape plan boldly prioritizes people over vehicles, provides much-needed infrastructure support and major improvements to

322-687: A year and operating over 800,000 hours. LADOT also develops the traffic signal timing and transportation planning for the city. Actual road maintenance and construction is provided by the Los Angeles City Department of Public Works through StreetsLA, formerly the Bureau of Street Services, and the Bureau of Engineering. LADOT performs many transportation related duties, with six main operating groups: Parking Enforcement & Traffic Control, Operations, Project Delivery, Parking Management & Regulations, Transit Services, and Administration. DASH

368-493: Is LADOT's system of neighborhood circulator bus services. DASH buses serve to provide localized service in a neighborhood, and for passengers making longer trips, acting as a feeder to the countywide Metro Bus and Metro Rail system. The name DASH started as acronym for Downtown Area Short Hop, the original purpose of the service. Since its launch in Downtown Los Angeles , DASH has expanded to 27 other neighborhoods in

414-480: Is aimed specifically towards historic buildings, and buildings which have already invested a sum towards renovation and restoration. The program is devised to accentuate the aesthetic and architectural marvel of the historic Broadway corridor through façade lighting. It also supports public safety by enhancing the visual factor, especially at night. On March 25, 2014, grant recipients will include: Noted theatrical lighting designer Tom Ruzika, famous for his work at

460-417: Is an express bus service, consisting of 15 routes, all but one running during rush hours only. Service started in 1985. Fares are based on a flat rate for travel on streets plus an extra charge based on the distance traveled on freeways. Most Commuter Express buses are 40-foot (12 m) or 45-foot (14 m) MCI D-Series motorcoaches, offering a more comfortable ride on these longer routes. All buses in

506-512: Is dedicated to revitalizing the historic Broadway district between 2nd street and Olympic Boulevard of Los Angeles. Broadway , constructed as a part of the 1849 plan of Los Angeles by Lieutenant Edward Ord , is one of the oldest streets of the city and is a part of the National Register of Historic Places. For more than 50 years, Broadway from 1st Street to Olympic Boulevard represented the main commercial street of Los Angeles , and one of

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552-489: Is funded through LA County's Measure M with $ 200 million. Operations will be funded by a $ 282 million council-adopted operational plan. Once completed, the ridership is projected at up to 6000 riders per day, which in turn is projected to result in 8500 new jobs in Los Angeles, development of 784,000 square feet of new and renovated office space valued at $ 259 million and $ 87 million in unrestricted tax revenuee. Construction of

598-427: Is going to deliver thousands of people on the sidewalks of downtown LA, thousands of people that would otherwise be in their cars, driving by, not looking at the businesses, not stopping at the storefronts.” The streetcar is projected to be running around a 3.8-mile one-way loop system, 7 days a week. It will run in the same lane as vehicular traffic and at the same speed, which is typical for modern streetcar systems in

644-688: Is led by Councilmember José Huizar of council district 14. The executive director of the project is Jessica Wethington Mclean. The project is also supported by a group of property owners, residents, business owners and advocates who work in collaboration on committees and with other stakeholders. The Bringing Back Broadway initiative is a multifaceted preservation and renovation initiative, which spearheads numerous projects. The individual projects are as follows: The Broadway Theater and Entertainment District Design Guide (CDO) provides guidelines and standards for development projects along Broadway between 2nd Street and Olympic Boulevard in Broadway. The intent of

690-499: Is needed. Examples include replacing signals with roundabouts , traffic calming on parallel streets to discourage traffic from diverting away from the main road, and other means to keep traffic moving smoothly and uniformly. In a lane diet, the width of a car lane is decreased to reduce vehicle speeds and accidents and provide space for other use. Typically vehicular travel lane widths are narrowed to no more than 9.1 feet (2.8 m), and left turn (in countries where cars travel on

736-458: Is the city’s first real complete streets project, and it’s one of the country’s most significant urban corridor projects,” said Jessica Wethington McLean, executive director of Bringing Back Broadway. Phase 2 of the plan will include new pedestrian lighting, street furniture, wayfinding signage, plants and street trees, decorative paving materials, water drainage and filtration system and more. The city has secured $ 4.6 million through two grants from

782-537: The Broadway corridor after the launch of the Bringing Back Broadway initiative. The initiative has incentivized nearly $ 1 billion in investment, new retail, hotel and commercial development; and residential units on a previously struggling street. The commission has been improving the major boulevards by widening sidewalks, eliminating traffic lanes, constructing new parking structures which have found expression in

828-656: The Hollywood Bowl , the Los Angeles Theatre Centre , etc. is creating the lighting designs for each of the individual properties. Ruzika said, “Broadway is like a large stage setting with the building facades as the featured performers. I look forward to helping bring them back into focus through this grant program.” Keeping up with the standards of sustainability, each lighting equipment for the historic facades will be energy efficient, Title 24 and Cal green compliant. The past few years have seen some major changes in

874-495: The Broadway Design Guide is to provide guidance and direction in the rehabilitation of existing structures and the design of new buildings to improve the appearance, enhance the identity, and promote walkability of the Broadway corridor and to encourage the development of a regional entertainment district, centered around its twelve historic theaters. The document was created through Bringing Back Broadway, with input from

920-450: The City of Los Angeles. DASH buses are 30 feet (9.1 m) or 35 feet (11 m) long, making it easier to navigate in dense neighborhoods with narrower streets and tighter turns compared to a typical 40-foot (12 m) transit bus. All buses in the DASH fleet are powered by either low-emission CNG or Propane engines or are zero-emission battery electric buses . Commuter Express

966-565: The Commuter Express fleet are powered by low-emission CNG engines or are zero-emission battery electric buses . Route 142 operates more like a normal transit route, operating daily at all hours, using more typical transit buses. The route was previously operated by Long Beach Transit . Routes 419, 423, 431, 437, 438, and 448 are former Southern California Rapid Transit District lines that were transferred to LADOT. Unless otherwise noted, all services operates towards Downtown LA during

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1012-618: The DTLA Streetcar is scheduled to commence by 2018-19. After construction and testing, the streetcar is expected to start operating for revenue service by 2020-2021. “Night on Broadway” held thus far in 2015, 2016 and 2017 celebrates the accomplishments of The Bringing Back Initiative. The Night on Broadway event is one of the largest one-day music & arts festivals in the United States. A mile-long stretch of Broadway between 3rd St. and Olympic Blvd. becomes closed off and transformed for

1058-549: The Federal Highway Administration found that road diets decreased the risk of collisions and serious injury. When average daily traffic exceeds 20,000 vehicles a day, however, this increase in safety comes with the tradeoff of increased congestion and the possibility of diverting traffic to alternate routes. In the centre of Sinchon-dong, Seoul , (South Korea), a road diet has been achieved in 2014. After 6 months, traffic congestion eased substantially, leading to

1104-608: The Historic Broadway Sign District, and the Broadway Streetscape plan, one of the country's largest road diets , which prioritizes people over vehicles and creates a safer and more vibrant pedestrian experience along Broadway. The historic Broadway corridor, part of an important National Register Historic District, is in the center of Downtown Los Angeles and in the heart of the Historic Core. The initiative

1150-548: The Metropolitan Transportation Authority for the phase two work. The Downtown Los Angeles Streetcar project aspires to bring the beloved historic streetcar back into the city. In May 2011, the Bringing Back Initiative along with LA Metro, Los Angeles Department of Transportation and several other stakeholders, for the first time started conducting feasibility studies regarding the restoration of

1196-413: The United States. The DTLA Streetcar is planned to offer the most frequent streetcar service in the entire country, with 7-minute headways during peak hours and frequencies of 10 to 15 minutes during off-hours. The DTLA Streetcar aims to connect and support the revitalization of Downtown LA districts and its historic core, and will function as an access point, allowing patrons to make easier connections to

1242-428: The arrival of all kinds of stores and restaurants. The initiative is considered a major trendsetter in the field of progressive urban place making. The new policies, which are aimed at adaptive reuse of the historic buildings have also found major success. Road diet A road diet (also called a lane reduction , road rechannelization or road conversion ) is a technique in transportation planning whereby

1288-519: The city council approved the Historic Broadway Sign District ordinance. The Broadway Sign District was adopted by L.A. City Council after five years of development and is now in effect. As part of the Broadway Sign district, neon signs, kinetic signs, and open panel roof signs are allowed. Revenue generating signs on buildings that meet minimum occupancy in the upper floors are permitted. The Broadway Historic Commercial Reuse guidelines aim to assist in

1334-564: The city of Los Angeles . LADOT was created by city ordinance, and is run by a general manager appointed by the Mayor of Los Angeles , under the oversight of a citizens' commission also appointed by the mayor. LADOT is best known for providing public transportation to the City of Los Angeles . It currently operates the second-largest fleet in Los Angeles County next to Metro . It consist of over 300 vehicles, serving nearly 30 million passengers

1380-426: The commercial reuse of historical building along the Broadway corridor. All buildings are not suited for housing and it is estimated that there are about 1 million square feet of vacant spaces, which could be put into use through commercial reuse. Beginning in 2008 and after 5 years of collaborating effort between the Bringing Back Broadway community, L.A Fire Department , L.A Department of Building & Safety, and

1426-749: The common "4-to-3 lane" road diet type. San Jose, California has implemented several road diets since November 2011, when the City Council unanimously adopted its "Envision 2040" General Plan, which calls for road diets on streets with excess vehicle capacity "to provide wider sidewalks, bicycle lanes, transit amenities, and/or landscaping". Road diets were completed on 3rd, 4th, 10th, and 11th streets in August 2012, and on Hedding Street in July 2013. Constricting traffic arteries has been controversial in Los Angeles, California, where traffic fatalities increased 32% since beginning its Vision Zero road diet plan in 2015. Palo Alto, California has studied reducing

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1472-575: The existing regional network. It would serve areas including Historic Broadway and the Historic Core, South Park, L.A. LIVE and the Los Angeles Convention Center, with an optional spur that would serve Bunker Hill, Grand Avenue and the Music Center. Streetcars are an environmentally friendly alternative and a much needed “last mile” solution. The DTLA Streetcar project is currently backed by a voter-approved $ 85 million special tax measure;

1518-488: The formerly three-lane northbound carriageway of Park Lane was reduced to one lane for motor traffic, one bus lane and one segregated cycle way. Among American cities San Francisco has completed the most road diet projects, over 40 since the late 1970s. Valencia Street , which was reduced from four to two travel lanes with a center turn lane and bike lanes added in March 1999, has become a national model for traffic engineers of

1564-533: The free event, offering music, games and activities for kids and adults, art installations and one-of-a-kind experiences featuring hundreds of acts, including performances on 10 stages in the street and in six of Broadway's historic theaters. The Broadway Historic Sign District encourages and acknowledges the usage of signage to promote the distinctive aesthetic of the historic Broadway district. It also acts as an important measure to control blight created by poorly placed and badly designed signage. On January 20, 2016,

1610-507: The higher crash reductions occurring in small urban areas than in metropolitan areas. Dan Burden and Peter Lagerwey (in a 1999 article) noted that, after a road diet, nearly 95% of those fearing the change were openly thankful, and that these changed roads " set the stage for millions or megamillions of dollars in new commercial and residential development " . Additional studies have shown that road diets often achieve these positive effects without reducing traffic volumes. A 2004 study by

1656-465: The historic streetcar service in downtown Los Angeles. After a lot of analysis, a preferred route was selected in January 2011. "We wanted to give people an alternative to getting downtown that was enjoyable, instead of sitting behind the wheel and hating yourself," said Shane Phillips, the project director of LA Streetcar Inc., a nonprofit working with the government on the project. Los Angeles Streetcar Inc

1702-411: The number and/or the width of travel lanes of the road is reduced to calm traffic and achieve proven benefits, including a statistically attested crash reduction rate of 19% to 47%. Reducing the number of lanes on a roadway cross-section is a typical road diet technique. One of the most common applications of a road diet is to improve safety or provide space for other modes of travel. For example,

1748-682: The number of travel lanes to improve safety on some of its busiest streets since adopting a new Comprehensive Plan in 1998. Design plans were made for road diets on Embarcadero Road and Middlefield Road in the early 2000s, but were never brought to the city council for approval. 75-yr-old local resident Ming Yuan Zuo was killed by a pickup truck driver while walking across Embarcadero Road in January 2013. Lane reductions were approved and then implemented on Charleston Road in 2006, Arastradero Road in 2010, and Deer Creek Road in 2011. In Tampa, Florida , Nebraska Avenue between its intersection with Hillsborough Avenue ( US 92 - US 41 - FL 600 ) and Adamo Drive

1794-432: The premier theater and movie palace districts as well. The entire street is a live display of the grand and marvelous architectural and engineering feats of the 20th century. Despite having such a rich culturally enriched history, the Broadway corridor has not been able to meet up to its potential and expectations in the recent years. Most of the historic buildings are left vacant with a very low occupancy rate, especially on

1840-551: The right-hand side of the road) storage lanes between 9 and 10 feet (2.7 and 3.0 m). The resulting extra non-car space can be used for pedestrian zones or refuges, medians, sidewalks, shoulders, parking, or bike lanes. After reducing the number and/or the width of lanes, the freed-up space is used to provide or enhance some of the following features: Researchers and the U.S. Department of Transportation (Federal Highway Administration) have found that road diets can be expected to reduce overall crash frequency by 19% to 47%, with

1886-617: The roadway with bollards, planters, and special paving. This groundbreaking approach allowed significant changes to be implemented in the short term in a cost-effective way, influencing future planning in Los Angeles . Phase One of the plan features a “road diet” where Broadway from 3rd Street to just past 11th Street was reconfigured from four lanes to three, reclaiming more sidewalk space for pedestrians and allowing 24-hour parking and loading, which did not previously exist. The Bringing back initiative partnered with LADOT for this project. LADOT

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1932-433: The upper floors. This presented a challenge to the city government of Los Angeles, which found expression through the Bringing Back Broadway initiative, launched in 2008. The Bringing Back Broadway initiative took up the active task to revitalize the historic Broadway corridor over a span of 10 years, through policy making and implementation of economic development strategies and tools. The Bringing Back Broadway initiative

1978-437: Was founded in January 2009 with an inaugural fundraiser hosted by Eli Broad , Tim Leiweke and Rick Caruso . The planning portion of the project was supported with seed funding from the former Community Redevelopment Agency of the City of Los Angeles , which allowed the project to undergo environmental review and other preliminary steps. Jessica Wethington Mclean, executive Director of Bringing Back Broadway said, “The streetcar

2024-456: Was reduced from four to three lanes, complete with bicycle lanes, a left turn lane and embedded bus stops for HART buses. Construction was completed in 2009. In Rutland, Vermont , the city briefly converted Woodstock Avenue from a four-lane road to a three-lane road with bicycle lanes on each side. However, due mainly to opposition from businesses alongside the road in June 2014, Woodstock Avenue

2070-510: Was returned to its previous four-lane configuration. In Waverly, Iowa the city converted Bremer Avenue from a four-lane road to a three-lane road with a safety buffer on each side. The city faced criticism due to some citizens’ belief the change has caused slower emergency response time. LADOT The Los Angeles Department of Transportation , commonly referred to as LADOT , is a municipal agency that oversees transportation planning, design, construction, maintenance and operations within

2116-523: Was tasked with implementing the first phase of the project over a time span of 6months. The first phase of the process has already earned national attention for its effort at urban place making. Gizmodo named the Bringing Back Broadway initiative as one of the “5 Big New Projects Remaking Cities into Havens for Pedestrians ‘’. The initiative also received awards from the American Planning Association for merits for plan implementation. “This

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