73-478: Clash of Clans is a 2012 free-to-play mobile strategy video game developed and published by the Finnish game-development company Supercell . The game was released for iOS platforms on 2 August 2012, and on Google Play for Android on 7 October 2013. The game is set in a fantasy-themed persistent world where the player is the chief of a village. Clash of Clans tasks players to build their own village using
146-510: A British family £1700.41 after their son had purchased countless microtransactions whilst playing the F2P game Zombies vs. Ninjas . Pointing to the disruptive effect of free-to-play on current models, IGN editor Charles Onyett stated in 2011 that "expensive, one-time purchases are facing extinction". He believes that the current method of paying a one-time fee for most games will eventually disappear completely. Greg Zeschuk of BioWare believes there
219-520: A battle. As the player progresses, several new troops and spells are able to be unlocked. Introduced in March 2020, Super Troops are troops that are more powerful than their original counterparts and have special abilities. They can be boosted at the price of 25000 dark elixir, only a max of 2 at a time and for 3 days. At Town Hall 12 the Workshop can be built to construct seven different types of siege machines;
292-453: A case of too little, too late." Clash of Clans became an App Store top 5 download between December 2012 and May 2013, and this success has been described as helping to usher in a new era in single-player gaming on mobile devices. In 2013 Clash of Clans was the third-highest game in revenue generated on the App Store and number one on Google Play . In February 2014 it was reported that
365-619: A day (maximum of 6 in a battle), while additional attacks help players climb the trophy leaderboard. Players can spend gems to speed up the in-game time (which can be mined in the Gem Mine) or by using the Clock Tower (temporarily speeds the process in the entire Builder Base). A new hero, the Battle Machine, was also introduced along with this update. In June 2019, Builder Hall level 9 was released. The May 2023 update brought Builder Hall 10, which
438-485: A deal with Massive Incorporated , which lets Massive update and change in-game advertising in real-time within EA games. Independent game developer Edmund McMillen has claimed that he makes most of his money from sponsors by placing advertisements into the introduction of a game and the game's title screen . Matt Mihaly created the first known business model of exchanging virtual items for money in an online game, in 1997 for
511-473: A free-to-play one has proven very beneficial in some cases. Star Wars: The Old Republic is a good example of a game that transitioned from subscription to free-to-play. Turbine as of September 10, 2010, has given an F2P with Cash shop option to The Lord of the Rings Online which resulted in a tripling of profit. Sony Online Entertainment 's move to transition EverQuest from a subscription model into
584-502: A game is considered pay-to-win when a player can gain any advantage over their non-paying peers. Market research indicates that pay-to-win mechanics are considered much more acceptable by players in China than in Western countries, possibly because Chinese players are more habituated to recurring costs associated with gaming, such as gaming café fees. A common suggestion for avoiding pay-to-win
657-410: A game that requires relatively low system requirements and at no cost, and consequently provides a highly accessible experience funded by advertising and micropayments for extra content or an advantage over other players. Free-to-play is newer than the pay to play model, and the video game industry is still attempting to determine the best ways to maximize revenue from their games. Gamers have cited
730-464: A hybrid F2P/subscription game was followed by a 125% spike in item sales, a 150% up-tick in unique log-ins, and over three times as many account registrations. The movement of free-to-play MMOs into the mainstream also coincided with experimentation with other genres as well. The model was picked up by larger developers and more diverse genres, with games such as Battlefield Heroes , Free Realms , Quake Live and Team Fortress 2 appearing in
803-617: A massive base. Every member of a clan is able to contribute to building a new region to strengthen its defenses and upgrade its troops. A clan will to try and defeat other clans’ Capitals over the course of a Raid Weekend. Capital Gold is earned during raids to upgrade and improve the Capital, but also Raid Medals that can be used to purchase items for players' villages. Reinforcement troops can be purchased without having to wait for other clanmates to donate. In December 2022 player decorations for their Capital Peak houses were introduced. Clash of Clans
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#1732877113664876-400: A new reward tier unlocks, and players can select one reward from each unlocked tier. This update also introduced Magic Items, obtainable as rewards from Clan Games and through events. These items can be used e.g. to get resources, finish upgrades, or briefly add levels to troops or heroes. The Clan Capital is the central hub where the entire clan contributes to the construction and upgrading of
949-439: A number of buildings available to the player to defend their village, including cannons, mortars, archer towers, wizard towers, Inferno towers, an Eagle artillery, Scattershots, a Monolith, air defenses and spell towers. There are also traps including Tesla towers, bombs, giant bombs, tornado traps, seeking air mines, and air bombs. Players can also build walls, which can be upgraded further as a player's town hall level increases. As
1022-647: A quest, or refer a friend to the game . Many browser games have an "energy bar" that depletes when the player takes actions. These games then sell items such as coffee or snacks to refill the bar. Free-to-play games are free to install and play, but once the player enters the game, the player is able to purchase content such as items, maps, and expanded customization options. Some games, such as id Software's Quake Live , also use in-game advertising to provide income for free-to-play games. In addition to making in-game items available for purchase, EA integrates in-game advertising into its games. In August 2007, EA completed
1095-544: A report from mobile advertising company firm SWRV stated that only 1.5 percent of players opted to pay for in-game items, and that 50 percent of the revenue for such games often came from just ten percent of players. Nevertheless The Washington Post noted that the developers of two such games, Supercell ( Clash of Clans ) and Machine Zone ( Game of War: Fire Age ), were able to afford Super Bowl commercials in 2015 featuring big-name celebrities (respectively Liam Neeson and Kate Upton ). The latter, Game of War ,
1168-405: A temporary spell, challenge levels, and football inspired skins of heroes. Supercell claims that Haaland plays the game in his free time and that the first challenge level is his actual base. Clash of Clans has received generally positive reviews. The iOS version holds an aggregate score of 74 out of 100 on Metacritic , and 80% on GameRankings . Gamezebo 's Leif Johnson was impressed, scoring
1241-415: A time limit; after this expires, the item must be repurchased before the user can continue. Another commonly seen mechanic is the use of two in-game currencies: one earned through normal gameplay, and another which can be purchased with real-world money. The second, "premium" currency is sometimes given out in small amounts to non-paying players at certain times, such as when they first start the game, complete
1314-613: Is a good possibility that free-to-play would become the dominant pricing plan for games, but that it was very unlikely that it would ever completely replace subscription-based games. Developers such as Electronic Arts have pointed to the success of freemium, saying that microtransactions will inevitably be part of every game. While noting the success of some developers with the model, companies such as Nintendo have remained skeptical of free-to-play, preferring to stick to more traditional models of game development and sales. In February 2015 Apple began featuring popular non-freemium software on
1387-430: Is an online multiplayer game in which each player is a village chief. Every player builds their village by using resources and trains troops to attack other player villages to gain resources and trophies. Players can (and usually do) form communities called clans, which are groups of up to 50 people. Clans players can donate troops to each other and can go on war with other clans. There are multiple currencies or resources in
1460-434: Is based on the freemium software model, in which users are granted access to a fully functional game but are incentivised to pay microtransactions to access additional content or more powerful in-game assets. Sometimes the content is entirely blocked without payment; other times it requires immense time 'unlocking' it for non-paying players, and paying the fee speeds the unlocking process. Another method of generating revenue
1533-571: Is currently the highest Builder Hall level. The May 2023 update also brought the long-awaited Builder Base 2.0 level, with higher Builder Base levels having multiple levels to beat, and introducing many changes to the Builder Base. O.T.T.O, a secondary builder in the Builder Base, was also replaced by B.O.B in this update. In December 2017 Supercell introduced Clan Games, a feature where clan members could work together to complete tasks, which would then earn clan points. When enough points are accumulated,
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#17328771136641606-436: Is decided by Supercell; the top base has the most war bonus loot and the last base has the least amount of bonus loot. If the clan wins the war, the bonus loot is fully delivered to the player but during a loss or draw one-third of the loot is delivered to the player. The available war sizes are 50v50, 40v40, 30v30, 25v25, 20v20, 15v15, 10v10, and 5v5. There were previously 35v35 and 45v45 sizes as well, but these were removed in
1679-538: Is distinct from traditional commercial software, which requires a payment before using the game or service . It is also separate from freeware games, which are entirely costless. Free-to-play's model is sometimes derisively referred to as free-to-start due to not being entirely free. Free-to-play games have also been widely criticized as " pay-to-win "—that is, that players can generally pay to obtain competitive or power advantages over other players. There are several kinds of free-to-play business models. The most common
1752-438: Is for payments to only be used to broaden the experience without affecting gameplay. For example, some games, such as Dota 2 , Fortnite Battle Royale and StarCraft II , only allow the purchase of cosmetic items, meaning that a player who has spent money on the game will still be on the same level as a player who has not. Others suggest finding a balance where a game encourages players to pay for extra content that enhances
1825-448: Is needed. The player initially has two builders, but can have up to six builders. They are bought by using gems (up to 5th) and sixth is unlocked by completing a series of challenges in the Builder Base (another village). To earn and store gold and elixir, players must build mines and storage for each. Elixir is used to carry out research in the laboratory to upgrade troops, and to build and upgrade certain (mostly offensive) buildings. Gold
1898-484: Is the number of players that a game can keep continuously engaged, followed by how many compelling spending opportunities the game offers its players. With free games that include in-game purchases, two particularly important things occur: first, more people will try out the game since there is zero cost to doing so and second, revenue will likely be more than a traditional game since different players can now spend different amounts of money that depend on their engagement with
1971-790: Is the tendency for free games to constantly request that the player buy extra content, in a similar vein to nagware and trialware 's frequent demands for the user to "upgrade". Payment may be required in order to survive or continue in the game, annoying or distracting the player from the experience. Some psychologists, such as Mark D. Griffiths , have criticized the mechanics of freemium games as exploitative, drawing direct parallels to gambling addiction . The ubiquitous and often intrusive use of microtransactions in free-to-play games has sometimes caused children to either inadvertently or deliberately pay for large amounts of virtual items, often for drastically high amounts of real money. In February 2013, Eurogamer reported that Apple had agreed to refund
2044-535: Is to integrate advertisements into the game. And another is to sell cosmetic upgrades such as new outfits: these upgrades do not necessarily help the player win or compete. The model was first popularly used in early massively multiplayer online games targeted towards casual gamers , before finding wider adoption among games released by major video game publishers to combat video game piracy . The model has been used by games such as Star Wars: The Old Republic , Apex Legends , Fortnite Battle Royale , and
2117-510: Is used to build defensive buildings and to upgrade the town hall, which allows access to more buildings and higher levels for existing buildings. At Town Hall 7, dark elixir becomes available; this type of elixir is used to train and upgrade dark elixir troops, heroes such as the Barbarian King, and starting at Town Hall 8, create dark spells. To earn and store dark elixir, players must build dark elixir drills and dark elixir storages. There are
2190-575: The People's Republic of China . Microtransaction -based free-to-play mobile games and browser games such as Puzzle & Dragons , Kantai Collection and The Idolmaster Cinderella Girls also have large player populations in Japan. In particular, the Nikkei Shimbun reported that Cinderella Girls earns over 1 billion yen in revenue monthly from microtransactions. Electronic Arts first adopted
2263-513: The App Store, having brought in a revenue of over $ 6.4 billion since its launch. As of 2020 Clash of Clans remains in the top 50 grossing apps in both the Play Store and App Store, more than eight years following its release in 2012. Free-to-play Free-to-play ( F2P or FtP ) video games are games that give players access to a significant portion of their content without paying or do not require paying to continue playing. Free-to-play
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2336-408: The Builder Base attack system was reworked where players attack each other's bases sequentially instead of simultaneously. Players now alternate attacks across two stages of the opponent's base, with each stage having its own defenses and layout. The player who earns more stars across the two stages wins the battle. Rewards such as gold and elixir are granted based on getting a certain amount of stars in
2409-585: The March 2016 update. In the May 2016 update, Friendly Challenges were introduced to allow clanmates to compete amongst other clanmates - however, these challenges do not provide loot or trophies and do not affect a player's army. In the October 2018 update Clan War Leagues were introduced. Clans can fight seven other clans to advance to the next league and earn league medals by earning stars in Clan War Leagues. The clans in
2482-621: The Town Hall level increases, the player gets access to stronger buildings such as the Monolith and the Eagle Artillery. The game has two kinds of barracks and spell factories, a basic version and a "dark" version of each. Initially, the barracks were used to train troops using elixir, whereas dark barracks trained troops using dark elixir. However, an update in July 2022 made all troops free to train, with
2555-575: The ad as the fifth most watched Super Bowl ad, though on 6 February VentureBeat reported the ad was the most viewed of those that appeared on the Super Bowl. YouTube users later voted the advertisement the second-best Super Bowl ad, behind Nissan's "With Dad" ad. On 23 September 2015 the Taiwanese singers JJ Lin and Jimmy Lin released the game's theme song "全面开战" ("Fight on All Fronts" in English), which
2628-670: The art style being influenced by old Super NES and arcade games . Initially, the art style was more cartoon based, but this was changed as the team worried it would alienate the more hardcore segment of their audience. Throughout most of development the game was multiplayer-only - however, after focus testing , Supercell added a single-player mode. The game was released for iOS platforms on 2 August 2012, and on Google Play for Android on 7 October 2013. In February 2015 Supercell released their Clash of Clans Super Bowl XLIX commercial, featuring Liam Neeson parodying his character from Taken . On 2 February Business Insider reported
2701-499: The attack and allows the ability to re-deploy troops on another position and is unlocked at Town Hall 13. The four new pets are Frosty which slows down enemies, Diggy which digs underground and stuns defenses, Poison Lizard that poisons nearby troops or defenses, and lastly Phoenix where when the Hero is knocked out it revives the Hero and gives it a temporary shield of invulnerability. The Town Hall 16 updates brought many new features: such as
2774-519: The basket we're putting our eggs in—is that 'free' will soon be disassociated with [sic] 'shallow' and 'cruddy'." However, another noted that developing freeware games gave developers the largest amount of creative freedom, especially when compared to developing console games, which requires that the game follow the criteria as laid out by the game's publisher. Many kinds of revenue are being experimented with. For example, with its Free Realms game targeted to children and casual gamers, Sony makes money from
2847-415: The battle mode to make playing against other players endlessly rewarding. Best of all, the option to fight against NPC goblins gives Clash of Clans a small edge over similar strategy games that rely almost entirely on player-versus-player combat." Pocket Gamer ' s Peter Willington was equally impressed, scoring the game 9 out of 10 and giving it a "Gold Award". Reviewing the game several months after it
2920-399: The fact that purchasing a game for a fixed price is still inherently satisfying because the consumer knows exactly what they will be receiving, compared to free-to-play which requires that the player pay for most new content that they wish to obtain. The term itself, "free-to-play", has been described as one with a negative connotation. One video game developer noted this, stating, "Our hope—and
2993-540: The flagship title Achaea, Dreams of Divine Lands for his corporation originally Achaea LLC that later became Iron Realms Entertainment . The free-to-play business model in online games was later realized by Nexon in South Korea to a degree first catching more major media attention at the time. The first Nexon game to use it, QuizQuiz , was released in October 1999. Its creator Lee Seungchan would go on to create MapleStory . The free-to-play model originated in
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3066-534: The free-to-play concept in one of its games when it released FIFA Online in Korea. In the late 2000s, many MMOs transitioned to the free-to-play model from subscriptions, including subscription-based games such as The Lord of the Rings Online: Shadows of Angmar , Age of Conan: Hyborian Adventures , Dungeons & Dragons Online , and Champions Online . This move from a subscription based model to
3139-626: The game Fortnite , they found that since the in-game currency does not have a unique exchange rate, it can conceal the true cost of an in-game purchase, resulting in players potentially paying more than they realize. In 2021 the study was used to take legal action against Epic Games, the publisher of Fortnite . In some games, players who are willing to pay for special items, downloadable content , or to skip cooldown timers may be able to gain an advantage over those playing for free who might otherwise hardly be able to access said items. Such games are called " pay-to-win " (abbreviated as "P2W"). In general
3212-410: The game 4.5 out of 5. Although he felt the gameplay was heavily skewed to encourage the player to purchase gems, he praised the addition of a single-player campaign. He concluded that " Clash of Clans is a simple game, but that's more of a strength than a weakness. It's simple enough to provide quick, painless matches on an iPhone in an idle moment, and there are enough different units to choose from in
3285-438: The game and their preferences towards it. Player populations that spend money on free-to-play games can be broken up into terms that borrow from gambling: " whales " which typically are the smallest segment, up to around 10% of players, but are willing to spend the most on a game; "dolphins" which represent a larger portion of around 40% of players who spend some money but not as much as whales; and "minnows", representing about half
3358-505: The game itself, he concluded, "This is a game that follows in the footsteps of no small number of titles that have made feverish demands on our wallets in exchange for just a slightly thicker slice of the gameplay. It's possible you have an unending appetite for these micromanagement titles, in which case we recommend getting heartily stuck into Supercell's latest game. While Clash of Clans brings something new to accompany its competent but unexceptional empire gameplay, for most of us it'll be
3431-448: The game was generating US$ 654,000 in daily revenue for Supercell. In 2015 the game was the top grossing app on both the App Store and Google Play, with an estimated revenue of 1.5 million dollars per day. It was the fourth most installed app in the App Store and the seventh most installed app in the Play Store, where it had amassed 500 million downloads by 2018. As of 2018 Clash of Clans has generated more revenue than any other app on
3504-480: The game without making the free version feel limited by comparison. This theory is that players who do not pay for items would still increase awareness of it through word of mouth marketing, which ultimately benefits the game indirectly. In response to concerns about players using payments to gain an advantage in the game, titles such as World of Tanks have explicitly committed to not giving paying players any advantages over their non-paying peers, while allowing
3577-414: The game, including Gold, Elixir, Dark Elixir, Gems and 3 different ores, Shiny Ore, Starry Ore, and Glowy Ore. Gold and Elixir are used to build and upgrade buildings like defenses, resource collectors etc. Elixir and Dark Elixir are also used to upgrade army-related buildings, troops, spells, and heroes. In the past, they were also used to train the troops but since July 2022 training is made free. Gems are
3650-401: The group with the most stars will be promoted to a higher league, while the clans in the group with the least stars will be demoted to a lower league. Following an update on 22 May 2017 Supercell released the new "Builder Base" game mode to the game. It allows players to sail to a new island and create a new village with a different set of buildings. In Clash of Clans' Builder Base 2.0 update,
3723-461: The hearts of any haters out there, but it does give genre fans something with a bit more action and strategy than they might be used to." Tom's Guide enjoyed the player interaction. Modojo's John Bedford scored the game 3 out of 5. He was critical of freemium gaming in general, writing "The novelty hasn't just worn off this particular style of greedy gaming, it's shriveled up and condensed itself into an infinitely dense singularity of self-loathing." Of
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#17328771136643796-464: The late 1990s and early 2000s, coming from a series of highly successful MMOs targeted towards children and casual gamers, including Furcadia , Neopets , RuneScape , MapleStory , and text-based dungeons such as Achaea, Dreams of Divine Lands . Known for producing innovative titles, small independent developers also continue to release free-to-play games. Free-to-play games are particularly prevalent in countries such as South Korea and
3869-502: The late 2000s. The experimentation was not successful in every genre, however. Traditional real time strategy franchises such as Age of Empires and Command & Conquer both attempted free-to-play titles. Age of Empires Online was shut down in the midst of a tiny player base and stagnant revenue, and Command & Conquer: Generals 2 was shut down in alpha due to negative reactions from players. In 2011, revenue from free-to-play games overtook revenue from premium games in
3942-467: The majority of the MOBA games, which offer the "full version" of a product free of charge, while users are charged micropayments to access premium features and virtual goods , often in a piecemeal fashion. In-game items can be purely cosmetic, enhance the power of the player, accelerate progression speed, and many more. A common technique used by developers of these games is for the items purchased to have
4015-505: The paired hero to only target defensive buildings. The merge defenses allowed players to take 2 defenses and merge them together creating a significantly stronger structure. However players could only merge two of the same building, which the only allowed buildings were archer towers to create multi-archer towers, and cannons to create ricochet cannons. Clans are groups of players who join to support each other, either materially with troops or with advice. Players can join clans once they rebuild
4088-573: The player is initially limited to only three, but upgrading the Town Hall to level 15 allows them to upgrade the workshop to level 7 and build each siege machine. Town Hall 14 unlocks the Pet House, a building used to assign one of nine pets to heroes, each serving a different role in assisting a hero. Town Hall 15 introduces the new Recall spell, 4 hero pets, the Electro Titan troop, and the battle drill siege machine. The Recall spell removes units from
4161-556: The population, who spend the barest amount to maintain activity. As a result of this distribution, whales typically provide most of the revenue in free to play games, and in some cases, 50% of the revenue comes from 0.15% of players ("white whales") in one report. It is not unlikely for a very few players to spend tens of thousands of dollars in a game that they enjoy. For PC gaming specifically, two challenges exist: video game piracy and demanding system requirements. The free-to-play model attempts to solve both these problems by providing
4234-533: The premium currency. They can be earned by completing in-game achievements or bought using real money. The 3 ores are all used to upgrade hero equipment, at different levels. Attacks are rated on a three-star scale and have a maximum timed length of three minutes. The game also features a pseudo-single-player campaign in which the player can attack a series of fortified goblin villages and earn resources. This does not award trophies as they can be obtained only in multiplayer. To perform any upgrade, an unassigned builder
4307-473: The primary limitation being space in the army camps. Both sets of barracks can be upgraded to higher levels to unlock more troops (seventeen total troops for the barracks, and ten for the dark barracks). The spell factories follow the same pattern – the normal spell factory creates spells using elixir, and the dark spell factory using dark elixir. In addition, the dark spell factory produces spells that require less space, allowing more of these spells to be used in
4380-435: The product with advertisements on loading screens , free virtual goods sponsored by companies such as Best Buy , a subscription option to unlock extra content, a collectible card game , a comic book , and micropayment items that include character customization options. In 2020, a study from Germany concluded that some free-to-play games use the "money illusion" as a form to hide the true cost of products. When they examined
4453-461: The resources gained from attacking other players' villages with troops, earning rewards, buying them with medals or by producing them at their own village. Players can conjoin to create clans – groups of up to fifty players – who can then participate in Clan Wars together, donate and receive troops, and chat with each other. Players can also build up a Clan village called a Clan Capital. Clash of Clans
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#17328771136644526-417: The root rider troop, the new overgrowth spell, two new pets: Spirit fox, angry jelly and a feature to merge defenses. The Root Rider is unlocked at town hall 15 and allowed many more strategies for players. Alongside this was the overgrowth spell which allowed players to bypass a certain area of the village. The spirit fox pet made the hero it was paired with invisible every 4 seconds, and the angry jelly allowed
4599-448: The special Clan Castle building. A major component of Clash of Clans is clans facing off against one another in the "clan wars". Clan leaders and co-leaders can begin wars against other clans. Each clan is then given one "preparation day" and one "war day." When a player attacks a member of the opposing clan, they receive stars based upon the amount of destruction they cause to the opponent's base: 50% damage or more gives 1 star, destroying
4672-437: The test of time since its launch and still has an active community devotedly constructing elaborate fortresses in the hope of becoming invincible." 148App's Rob Rich scored the game 3.5 out of 5, writing "It's great to play an online freemium game that doesn't shy away from the single-player experience but also offers up some honest-to-goodness direct interaction, which is a very rare combination these days. It probably won't warm
4745-467: The top 100 games in Apple's App Store. The percentage of people that spend money on in-game items in these games ranges from 0.5% to 6%, depending on a game's quality and mechanics . Even though this means that a large number of people will never spend money in a game, it also means that the people that do spend money could amount to a sizeable number due to the fact that the game was given away for free. Indeed
4818-457: The town hall also gives 1 star and destroying the entire base gives the remaining third star. Each player is limited to two attacks per war and the team with the most stars at the end of the war day is declared victorious. If the two clans' number of stars are equal, then the victor is the one that has a greater percent of destruction. Players receive bonus war loot if they use their attacks in the war. This loot may be different on different bases and
4891-518: The users buying the "gold" or "premium" ammo and expendables without paying the real money. However, features affecting gameplay and win rate , such as purchasing a 100% crew training level, a premium account, premium vehicles, and converting experience points to free experience points, remain available for the paying customers only. Play-to-earn, also known as pay-to-earn, is a model of monetization that uses cryptocurrency and other blockchain technologies. In single-player games, another concern
4964-411: Was developed by Supercell , the company behind other popular mobile games like Hay Day and Brawl Stars . The game took six months to develop with the gameplay changing little over the course of development. According to Supercell's Lasse Louhento, the development team encountered no major hurdles during this time. Inspiration for the game included the games Backyard Monsters and Travian with
5037-466: Was in Game of War: Fire Age , where the players that bought products on average spent $ 550. The free-to-play model has been described as a shift from the traditional model, also known as premium-priced games, where consumers paid for the cost of the game upfront and the game's success was measured by multiplying the number of units of a game sold by the unit price. Within free-to-play, the most important factor
5110-593: Was in fact, part of a roughly $ 40 million campaign starring Upton. As of 2012, free-to-play MOBAs , such as League of Legends , Dota 2 , Heroes of the Storm , and Smite had become among the most popular PC games. The success in the genre has helped convince many video game publishers to copy the free-to-play MOBA model. During 2015, Slice Intelligence tracked people that bought products in mobile video games, and these players spent an average of $ 87 in free-to-play games. The highest spending per player in 2015
5183-457: Was released for iOS devices, Willington praised the game for requiring real strategy to play. He wrote that the gameplay was built on the progression of "requiring more and more sophisticated units, asking you to strategize and really think about which elements you should focus on building within your camp." He concluded that " Clash of Clans is a superb game, freemium or otherwise, with more nuance than most give it credit for. That's why it's passed
5256-564: Was released to generally positive reviews from critics. Four spin-off games in the same universe of Clash of Clans were developed by Supercell. The first, Clash Royale , was released in 2016. The other three, Clash Quest , Clash Mini , and Clash Heroes , were announced in April 2021. Clash Quest development was discontinued on 17 August 2022. On 13 March 2024 Supercell announced that development on Clash Mini would also end, but elements from it would be brought to Clash Royale. Clash of Clans
5329-559: Was sung in Mandarin. On 1 May 2024 Supercell announced a collaboration with the footballer Erling Haaland with the "Clash With Haaland" event that would run until the end of the month. The event was announced with a video in which Haaland is captured by Clash of Clan troops who are searching for the "world's greatest attacker" and transport him into the game. The trailer also features a Clash of Clan remix of CTID's "Haaland (Ha Ha Ha)" song. The event featured two temporary football-themed troops,
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