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37-647: Badoo was founded by Russian entrepreneur Andrey Andreev and launched in Moscow in November 2006. It has since ranked among the most popular dating websites. In 2016, it was the most downloaded dating app in 21 countries. In 2011, Wired described Badoo as a "mass phenomenon" in Brazil, Mexico, France, Spain, and Italy. In 2007, Badoo raised $ 30 million in funding. In January 2008, the Russian investor Finam Capital paid $ 30 million for

74-442: A native Russian keyboard layout ( JCUKEN ). In the latter case, they would type using a system of transliteration fitted for their keyboard layout , such as for English QWERTY keyboards, and then use an automated tool to convert the text into Cyrillic. There are a number of distinct and competing standards for the romanization of Russian Cyrillic , with none of them having received much popularity, and, in reality, transliteration

111-566: A 10% stake in Badoo for expansion in Russia . As of 2009, Finam now has 20% ownership of Badoo. Badoo was asked to adjust its approach after going viral on Facebook through popular social games and quizzes. The official launch of Badoo in the U.S. was on March 23, 2012, with Nick Cannon introducing the service in the United States. In April 2017, Badoo launched a newly redesigned app and brand, adopting

148-478: A 2017 interview, Andreev claimed that Badoo had invented the popular dating application "swipe" feature. Andreev also introduced industry-standard paid features such as 'rise up' and the 'lookalike' feature that allows users to search for others who have similar characteristics to their favorite celebrity. In an October 2017 interview with Shortlist , Andreev stated his philosophy and management style is, "to make people happy", describing Badoo's company culture and

185-714: A 2018 Forbes investigation, thirteen employees reported a toxic culture at Badoo's London headquarters. This included circulation of pornography of an employee and a culture of parties with prostitutes and illegal drug consumption, photos of which were shared via internal emails. Forbes accused Andreev of knowledge of the events via email, but not participation in them. Additionally, female employees were sexually harassed and assaulted and described tolerating this to achieve career progression. Forbes additionally reported that parts of this culture were beginning to change, including diversity and inclusion training and cessation of naming technical updates after pornography performers. In

222-513: A British citizen in 2008. Andreev lists cooking as one of his greatest passions and contributes dishes to the menus of his favorite restaurants. The sweet onion soup 'Andreï Style' at two-Michelin-starred L'Atelier de Joël Robuchon in Covent Garden, London , is named after him. In 2018, Andreev made the Forbes ' global list of billionaires for the first time. In August 2022, his net worth

259-743: A culture of workplace afterparties involving use of recreational drugs and prostitutes, along with several instances of sexual assault and harassment. An internal email list would circulate photos of parties and pornography of an employee. Technical updates were named after pornography performers. Badoo has several features that enable users to meet people. When they first sign up, individuals select whether they want to meet new people to date, chat or to make new friends. Users can chat, match with others, upload photos and videos, as well as share their interests and see any friends in common. The main features include: Badoo has developed numerous safety features to ensure users are real and verified. Such features include

296-400: A month. However, according to The Economist , by 2011 only 5% of members were paying for the premium services. Users can also pay to have their profile photo more widely visible across the site. "Super Powers" enables users to see more search results, as well as who wants to meet them and which of their messages have been read. In a peer-reviewed study by Cambridge University in 2009, it

333-567: A social networking and photo-sharing app. Initially developed to compete with Facebook , Andrey decided to pivot to dating after the release of the iPhone . The company experienced rapid growth throughout Europe and Latin America, growing to nearly 12 million users within the first year. In an article in 2011, Wired described Badoo as a 'mass phenomenon' in Brazil, Mexico, France, Spain, and Italy. By 2019, Badoo had 425 million registered users globally and operated in 190 countries. According to

370-577: Is often carried out without any consistent standards. Scientific transliteration, also known as the International Scholarly System , is a system that has been used in linguistics since the 19th century. It is based on the Czech alphabet and formed the basis of the GOST and ISO systems. OST 8483 was the first Soviet standard on romanization of Russian, introduced on 16 October 1935. Developed by

407-689: Is the main system of the Oxford University Press, and a variation was used by the British Library to catalogue publications acquired up to 1975. The Library of Congress system (ALA-LC) is used for newer acquisitions. The BGN/PCGN system is relatively intuitive for Anglophones to read and pronounce. In many publications, a simplified form of the system is used to render English versions of Russian names, typically converting ë to yo , simplifying -iy and -yy endings to -y , and omitting apostrophes for ъ and ь . It can be rendered using only

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444-429: Is then verified in a minute by one of Badoo's 5,000 moderators. Badoo is a freemium service, where the basic service is free for everyone but users have an option to pay for premium features. Such features include, ‘Rise Up’, which allows users to pay to give their profile more visibility on the site for a limited time. In late 2007, 20% of Badoo's then 22 million users were paying for heightened visibility at least once

481-554: The Russian language (the transliteration of Russian text from the Cyrillic script into the Latin script ), aside from its primary use for including Russian names and words in text written in a Latin alphabet, is also essential for computer users to input Russian text who either do not have a keyboard or word processor set up for inputting Cyrillic, or else are not capable of typing rapidly using

518-414: The 'selfie request' button, through which women can request a man they're speaking to send a ' selfie ' to prove they are the same person as in the pictures. This 'selfie request' feature is only available to female account holders; it is unavailable to male Badoo users The company has also developed a photo verification process, where users upload a photo of themselves mimicking a specific pose. This photo

555-456: The British Library since 1975. The formal, unambiguous version of the system for bibliographic cataloguing requires some diacritics, two-letter tie characters , and prime marks. The standard is also often adapted as a "simplified" or "modified Library of Congress system" for use in text for a non-specialized audience, omitting the special characters and diacritics, simplifying endings, and modifying iotated initials. British Standard 2979:1958

592-529: The Latin Alphabet is an adoption of ISO 9:1995 . It is the official standard of both Russia and the Commonwealth of Independent States (CIS). GOST 52535.1-2006 Identification cards. Machine readable travel documents. Part 1. Machine readable passports is an adoption of an ICAO standard for travel documents. It was used in Russian passports for a short period during 2010–2013 ( see below ). The standard

629-653: The National Administration for Geodesy and Cartography at the USSR Council of Ministers , GOST 16876-71 has been in service since 1973. Replaced by GOST 7.79-2000. This standard is an equivalent of GOST 16876-71 and was adopted as an official standard of the COMECON . GOST 7.79-2000 System of Standards on Information, Librarianship, and Publishing–Rules for Transliteration of the Cyrillic Characters Using

666-491: The apps' holding company, MagicLab, to Blackstone at a $ 3 billion valuation. In 2020, he founded social audio app Stereo. His previous ventures include SpyLog, Begun, and Mamba. Andreev was born and raised in Moscow , Russia. In interviews, Andreev discussed an early interest in communication technology; he built a homemade radio as a preteen and the first person he spoke to was from New York. In 2005, he moved to London , England, settling in Covent Garden . He became

703-599: The basic letters and punctuation found on English-language keyboards: no diacritics or unusual letters are required, although the interpunct character (·) may be used to avoid ambiguity. This particular standard is part of the BGN/PCGN romanization system which was developed by the United States Board on Geographic Names and by the Permanent Committee on Geographical Names for British Official Use . The portion of

740-403: The colour purple and an orange heart symbol as its logo and the tagline "Bigger than Dating". Andreev discussed this redesign in an interview with Business Insider 's James Cook in the same month. In 2018, Badoo was the subject of a Forbes investigative report outlining workplace misogyny, illegal drug use, as well as sexual and racial discrimination. Thirteen Badoo employees reported

777-589: The company's operations and leveraged Badoo's infrastructure and engineering resources. He provided US$ 10 million in funding and owned 79% of the company. Wolfe was founder and CEO, and owned 20%. Bumble shared infrastructure with Badoo at its London office. Bumble was valued at more than $ 1 billion in November 2017. In 2019, Andreev launched MagicLab, a holding company that builds and owns dating and social networking apps Badoo, Bumble, Lumen, Chappy, and Hot or Not in partnership with their founders. In November 2019, he sold his shares to Blackstone Group ,

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814-453: The dating space by offering her funding and access to Badoo's team. In December 2014, they launched Bumble , the women-focused dating app. Speaking to The Guardian , Wolfe named Andreev as her biggest mentor in business and that he, "took the chance on her when no one else would", and that "without him, the Bumble journey wouldn’t have been possible." Per their agreement, Andreev oversaw

851-429: The digital advertising firm, Begun. In 2003, he sold the majority share of the company to Russian investment firm Finam Holdings and sold his remaining stake in 2004. In 2004, Andreev founded the freemium, desktop-based dating site, Mamba . In its first year of operation, Mamba grew to more than 4 million users. In 2006, he sold his stake in the company for an undisclosed amount. In 2006, Andreev launched Badoo ,

888-422: The eighth-highest number of URLs removed from Google Search, with Facebook, YouTube, Google Groups and Twitter receiving a higher number of these requests. A CNET review by Rafe Needleman described Badoo's first impression as "creepy". He said that though the site was advertised as a way to meet local friends with shared interests, it was more like a photo-based dating site. He also said the way it matches users

925-492: The introduction of a dedicated Latin alphabet for writing the Russian language. Such an alphabet would not necessarily bind closely to the traditional Cyrillic orthography. The transition from Cyrillic to Latin has been proposed several times throughout history (especially during the Soviet era), but was never conducted on a large scale, except for informal romanizations in the computer era. The most serious possibility of adoption of

962-664: The largest alternative investment firm in the world, which became a majority owner of MagicLab. At the time of purchase, Bumble and its sister apps were valued at $ 3 billion. In 2020, MagicLab was renamed Bumble as the parent company of both Bumble and Badoo. In 2020, after the sale of MagicLab to Blackstone, Andreev launched the social audio app Stereo. The app allows users to interact with live talks via hosting and listening capabilities. The company has offices in London and Los Angeles, with 20 former MagicLab employees involved. Romanization of Russian The romanization of

999-473: The new system and the old one, citizens who wanted to retain the old version of a name's transliteration, especially one that had been in the old pre-2010 passport, could apply to the local migration office before they acquired a new passport. The standard was abandoned in 2013. In 2013, Order No. 320 of the Federal Migration Service of Russia came into force. It states that all personal names in

1036-502: The passports must be transliterated by using the ICAO system , which is published in Doc 9303 " Machine Readable Travel Documents, Part 3 ". The system differs from the GOST R 52535.1-2006 system in two things: ц is transliterated into ts (as in pre-2010 systems), ъ is transliterated into ie (a novelty). In a second sense, the romanization or Latinization of Russian may also indicate

1073-526: The perks they offered including food and parties. In April 2019, Andreev committed 100% of Badoo's revenue to restore the Notre Dame Cathedral in Paris following the fire. In 2014, Andreev contacted former Tinder marketing executive Whitney Wolfe about working together. Andreev initially offered Wolfe a role as Chief Marketing Officer at Badoo, but she refused. He persuaded her to move back into

1110-494: The system pertaining to the Russian language was adopted by BGN in 1944 and by PCGN in 1947. In Soviet international passports , transliteration was based on French rules but without diacritics and so all names were transliterated in a French-style system . In 1997, with the introduction of new Russian passports , a diacritic-free English-oriented system was established by the Russian Ministry of Internal Affairs , but

1147-447: The system was also abandoned in 2010. In 2006, GOST R 52535.1-2006 was adopted, which defines technical requirements and standards for Russian international passports and introduces its own system of transliteration. In 2010, the Federal Migration Service of Russia approved Order No. 26, stating that all personal names in the passports issued after 2010 must be transliterated using GOST R 52535.1-2006. Because of some differences between

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1184-657: The use of diacritics) that faithfully represents the original and allows for reverse transliteration for Cyrillic text in any contemporary language. The UNGEGN , a Working Group of the United Nations , in 1987 recommended a romanization system for geographical names, which was based on the 1983 version of GOST 16876-71 . It may be found in some international cartographic products. American Library Association and Library of Congress (ALA-LC) romanization tables for Slavic alphabets are used in North American libraries and in

1221-472: Was "obscure". Andrey Andreev Andrey Andreev ( Russian : Андрей Андреев , romanized :  Andrey Andreyev ; born Andrey Vagnerovich Ogadzhanyants Russian : Андрей Вагнерович Огаджанянц , romanized :  Andrey Vagnerovich Ogadzhanyants ; 3 February 1974 ) is a multinational tech entrepreneur. He is known for founding the dating and social networking apps Bumble and Badoo , amongst others. In 2019, Andreev sold

1258-470: Was estimated at $ 2.0 billion. In 1992, after dropping out of a management course at the University of Moscow within a year of enrollment, Andreev moved to Valencia , Spain. He began startups and sold them for a profit. Two such ventures were Virus (1995 to 1997), an online Russian business selling computers, and SpyLog (1999 to 2001), software for web owners that tracks visitors. In 2002, Andreev founded

1295-403: Was given the lowest score for privacy among the 45 social networking sites examined. Finnish newspaper Iltalehti reported that numerous Badoo profiles were created without people's consent, and that people have reported Badoo's actions to the police. According to Google 's transparency report on the requests for search removals stemming from the " right to be forgotten " ruling, Badoo had

1332-513: Was substituted in 2013 by GOST R ISO/ IEC 7501-1-2013, which does not contain romanization, but directly refers to the ICAO romanization ( see below ). Names on street and road signs in the Soviet Union were romanized according to GOST 10807-78 (tables 17, 18), which was amended by newer Russian GOST R 52290-2004 (tables Г.4, Г.5), the romanizations in both the standards are practically identical. ISO/R 9, established in 1954 and updated in 1968,

1369-559: Was the adoption of the scientific transliteration by the International Organization for Standardization (ISO). It covers Russian and seven other Slavic languages. ISO 9:1995 is the current transliteration standard from ISO. It is based on its predecessor ISO/R 9:1968, which it deprecates; for Russian, the two are the same except in the treatment of five modern letters. ISO 9:1995 is the first language-independent, univocal system of one character for one character equivalents (by

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