7-408: Shoot (stylized SHOOT ) is a trade magazine for the advertising industry that was established in 1990 as BackStage/Shoot , providing news and information about advertising agencies , executives, and creative advertising professionals . It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See". The magazine
14-448: A profit for the publication and sales for the advertisers while also providing sales engineering –type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on
21-498: A circulation of 100,000. As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising , which earns
28-433: The communications and entertainment industry" was switched to "The Performing Arts Weekly." In 1994, BackStage/Shoot was renamed simply SHOOT . In 2005, the primary Back Stage tagline changed from "The Performing Arts Weekly" to "The Actor's Resource", and sister publication SHOOT (and ShootOnline.com) was sold to DCA Business Media LLC. The SHOOTonline website was launched that year, along with an electronic version of
35-462: The original Backstage continued on independently as well. The concept was to have the original Backstage publication concentrate on actors, performing artists, and theatre, while Shoot would continue to "serve the news and information needs of creative and production decision-makers at ad agencies, and executives & artisans in the production industry". To emphasize the change, the official Back Stage tagline , "The complete service weekly for
42-418: The publication. Trade magazine A trade magazine , also called a trade journal or trade paper (colloquially or disparagingly a trade rag ), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press . In 1928, Popular Aviation became the largest aviation trade magazine with
49-496: Was established in December 1960 under the title Back Stage , in a newspaper format covering theatre and commercial production. The owners were Ira Eaker and Allen Zwerdling . In the late 1980s, they sold the paper to British Phonographic Industry and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as Back Stage Shoot was spun off into a full, standalone publication, BackStage/Shoot ; while
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