Mercedes Erra is a French business woman who was born 23 September 1954 in Sabadell .
20-453: BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members. The agency notably designed campaigns for clients such as Air France, Evian, Lacoste and Canal+, and was voted as the most creative agency for eight consecutive years Rémi Babinet and Eric Tong Cuong founded the agency Babinet Tong Cuong in 1994. It
40-416: A building dedicated to creation and innovation. BETC and in particular Rémi Babinet will take a major role in the rehabilitation of the city with a great involvement in cultural and social activities for the inhabitants of its new Greater Paris area. In May 2016, Forbes Magazine selected Rémi Babinet as one of the world's 10 Best Creative Directors. "The Bear", a commercial for French premium network Canal+,
60-566: A global network, beginning in London, then expanding to Brazil, the United States, and Asia. BETC London launched in June 2011, led by Matthew Charlton, former CEO of Modernista, and Creative Director Neil Dawson. Its clients include Bacardi , Cow & Gate , Samsung , Ibis and Diet Coke . In January 2014, Charlton and Dawson left BETC London and CEO Andrew Stirk (formerly Executive Planning Director at
80-560: A humorous ad that follows a bearskin rug that is cast as a renowned movie director. Led by creative director Stéphane Xiberras, the ad won one Silver and three Gold Lions, including Film Craft, at the Cannes Lions International Advertising Festival in 2012. In February 2013, the Gunn Report ranked "The Bear" as the most-awarded spot in its history. Led by creative director Rémi Babinet, the agency's work for
100-490: Is part of the Havas Worldwide group of companies (formerly Euro RSCG Worldwide). In 1995, they were joined by Mercedes Erra and the agency was renamed Babinet Erra Tong Cuong Euro RSCG. In 2002, Eric Tong Cuong left the company. In July 2005, Babinet and Erra were appointed managing directors of Havas in addition to their responsibilities manning BETC. In 2007, Stéphane Xiberras, who joined BETC as creative director in 1999,
120-681: Is the "E" of BETC (Babinet Erra Tong Cuong). Erra is an advocate for women's leadership. Co-founder of the Women’s Forum for the Economy and Society, she is also committed to serving UNICEF and the ELLE Foundation. She is an active member of the French Committee of Human Rights Watch , and permanent member of the French commission on Women's image through media. Mercedes Erra was chairman of
140-512: Is the Executive President of Havas Worldwide (formerly Euro RSCG Worldwide), Co-Founder of BETC , and Managing Director of Havas . Mercedes Erra is an expert and specialist in branding and communication building. She is famous for working on different subjects and inspiring new ways of communication for brands such as health for Danone , young for Evian , or the vision of Air France . Her "Roller Babies" campaign for Evian (played to
160-604: Is the executive president of Havas Worldwide, and credited with the company's Evian campaign "Roller Babies," which made headlines and a mention in the Guinness Book of World Records for receiving over 75 million views. Havas Worldwide works with 78 of the 100 largest global advertisers including Camel Cigarettes , Natural American Spirit , Grizzly Snuff, Vuse , Air France , Citigroup , Danone Group, IBM , Lacoste , LVMH , Merck , Mondelēz International , Pernod Ricard , Reckitt Benckiser , Sanofi , The Humane Society of
180-623: Is the largest unit of Havas (Euronext Paris SA: HAV.PA), the fifth largest communications group in the world, behind Omnicom , WPP , Interpublic , and Publicis . In 1970, Bernard Roux and Jacques Séguéla established an agency called Roux Séguéla. In 1972, Alain Cayzac joined Roux Séguéla, and the company became Roux Séguéla Cayzac. In 1975, Havas Conseil reconstituted as a Eurocom holding company. In 1976, Roux Séguéla Cayzac merged with Jean-Michel Goudard to form RSCG; each letter in RSCG corresponds to
200-551: The French version of the Advertising Association between 2002 and 2004 In March 2012, Erra was named to the board of directors of the Art Media Society. Evian Roller babies became the "most viral ad ever" Euro RSCG Worldwide Havas Creative , formerly known as Havas Worldwide and Euro RSCG , is a French advertising agency. It is one of the largest integrated marketing communications agencies in
220-594: The agency) and Executive Creative Director Rosie Bardales (previously Creative Director at Wieden+Kennedy Amsterdam) took over the management leadership of the agency. In February 2014, BETC launched BETC São Paulo with the tandem Erh Ray and Gal Barradas as co-CEOs. BETC plans to open other offices in the coming 18 months, in particular in the US where potential locations include Austin, TX; Chicago; Miami; Portland; and New York. In July 2016 BETC moved to Les Magasins généraux in Pantin,
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#1732868576811240-599: The indie group the Chemical Brothers. In 2011, it launched a new ad directed and choreographed by Angelin Preljocaj , featuring dancer Benjamin Millepied and accompanied by a Mozart concerto, interpreted by orchestra Les Siècles alongside pianist Vanessa Wagner and conductor François-Xavier Roth . The creative director on all Air France campaigns is Rémi Babinet. In 2011, for pay network Canal+, BETC launched "The Bear",
260-552: The name of each of their founders: Roux, Séguela, Cayzac, and Goudard. In 1991, Eurocom S.A. acquired RSCG to form Euro RSCG. In 1997, Euro RSCG Worldwide moved its headquarters from Paris to New York; American executive Bob Schmetterer was named chairman and CEO . In 2001, the company acquired a minority stake in UK financial public relations firm, The Maitland Consultancy. In 2012, the firm, having by then been acquired by Paris, France-based advertising and public relations company Havas,
280-756: The song Rapper's Delight ) made the Guinness Book of Records for being viewed over 75 million times. The agency she co-founded, BETC Euro RSCG, has, in 15 years, become the first French agency and the second most creative in the world (Gunn Report January 2011). Mercedes considers herself a feminist. Born in Barcelona , she moved to France at age six. She studied at HEC Paris (Promotion 1981). Starting as an intern at Saatchi & Saatchi in 1981, she successively became Advertising Chief, Client Manager, Deputy General Manager and finally became in 1990 General Director of Saatchi & Saatchi Advertising until 1995. She
300-579: The water brand includes 1998's Waterbabies TV campaign and 2009's Rollerbabies , which was included in the Guinness Book of Records as the most viewed online ad at the time, generating 45,166,109 views as of 9 November 2009. In April 2013, BETC launched a new global campaign for Evian, entitled Baby and me and featuring a remix by French DJ Yuksek of the 1990s hit "Here Comes the Hotstepper", by Ini Kamoze. /en/ English website] Mercedes Erra She
320-465: The world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services. In 2010, Advertising Age listed the firm, (then called Euro RSCG ), as having more global assignments than any other network for the fifth consecutive year, making the agency the world's largest network by global accounts. Headquartered in New York, Havas Creative
340-536: Was appointed global communications agency for luxury brand Louis Vuitton . BETC is divided into numerous branches, including luxury-focused BETC Luxe, brand identity firm BETC Design, sound department BETC Pop, BETC Digital, launched in 2010; retail-focused BETC Shopper, launched in 2007; BETC Start Up Lab, founded in 2011; and BETC Content, launched in 2011. Notably, in May 2011 parent company Havas supported plans to spin BETC into
360-592: Was asked to join them as BETC's president and Chief Creative Officer. BETC is made up of roughly 900 people, most of which work out of its headquarters, an industrial building that formerly housed an "Aux Classes Laborieuses" department store on the Faubourg Saint Martin in Paris. The agency manages over 70 clients, of which 70% are global, including Peugeot , Air France , Evian , Canal+, Lacoste , L'Oreal, Petit Bateau, Disneyland Paris , McDonald's , and Mondelez, formerly Kraft Foods . In November 2012, BETC
380-579: Was rebranded as Havas Worldwide. In March 2022, Havas announced the acquisition of Front Networks, an independent creative agency focusing on social and digital marketing in China. In 2014, Havas Group Chairman Yannick Bolloré also became Global CEO of Havas, and Andrew Benett was named Global CEO of Havas Worldwide. Previous CEO David Jones was named CEO of the firm, then named Euro RSCG Worldwide, in 2005. He also became Global CEO of parent company Havas in 2011. Mercedes Erra (Managing Director, Havas)
400-513: Was recognised in 2013 as the world's most-awarded TV spot in the history of the Gunn Report, an award publication detailing the most successful print and television advertising campaigns. Also in 2013, the campaign 'Baby and me' for Evian was ranked the most viewed on-line campaign in the world. BETC won the Air France global account in 1998. Signature work includes the 1999 launch campaign 'Flight', shot by Michel Gondry and accompanied by music from
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