35-553: BBC Radio Leicester is the BBC's local radio station serving the counties of Leicestershire and Rutland . It broadcasts on FM , DAB , digital TV and via BBC Sounds from studios at St Nicholas Place in Leicester . According to RAJAR , the station had a weekly audience of 119,000 listeners and a 4.4% share as of June 2024. BBC Radio Leicester was the first BBC Local Radio station, launching at 12:45 on 8 November 1967 on 95.05 VHF from
70-482: A brand new custom-made jingle package by Reelworld, based in MediaCity UK , Salford . The new jingle package was rolled out to all BBC Local Radio stations over the course of the year, alongside a refreshed "on air" sound to help encourage younger listeners to the station. The new station branding also incorporates a new tag line, "The Sound of *area of coverage*, and all the music you love". The new jingle package marked
105-858: A further eight BBC Local Radio stations - BBC Essex , BBC Radio Cambridgeshire , BBC Radio Devon , BBC Radio Leeds , BBC Radio Sheffield , BBC Hereford & Worcester , BBC Radio Stoke and BBC Radio Lancashire - stopped broadcasting on MW. As of May 2024, only BBC Radio Cumbria (in North Cumbria and South Cumbria), BBC Radio Derby , BBC Radio Gloucestershire , BBC Radio Guernsey , BBC Radio Jersey , BBC Radio Norfolk (in West Norfolk ) and BBC Radio Somerset , still broadcast on MW. Due to sports rights broadcasting restrictions, some commentaries are not available on BBC Sounds. In this instance, an alternative national programme will usually be broadcast on Saturday afternoons. Overnight events are replaced by
140-515: A looping message explaining this is broadcast. A list of the forty local radio stations by region . In addition to these stations, BBC Radio Solent operates an opt-out service covering Dorset . There were also opt-out services covering Milton Keynes ( BBC Three Counties Radio ), Peterborough and the Fens ( BBC Radio Cambridgeshire ), Plymouth ( BBC Radio Devon ), and Swindon ( BBC Wiltshire ); but these ceased in 2012 due to cutbacks as part of
175-452: A three note jingle package produced by Mcasso Music Production was gradually rolled out across the network, and was in use by all BBC Local Radio stations. Mcasso also updated the imaging in October 2015 which was launched by BBC Radio London (on the day of the station's 45th anniversary) replacing the three-note package with a six-note package. In January 2020, BBC Radio Leicester launched
210-630: A transmitter located on Gorse Hill above the city centre. In 2007, the station celebrated its 40th anniversary by launching a Ruby Rainbow Appeal in aid of the Rainbows Hospice based in Loughborough , within its TSA (total survey area). Special events took place throughout the year culminating in a final fundraising appeal around the time of the anniversary in November 2007. In 2005, the station moved to new premises at 9 St Nicholas Place. This new centre
245-538: Is adjacent to the medieval Guildhall and Cathedral and includes many aspects of Leicester 's history, such as Victorian tiles and an undercroft (first revealed in 1841), with remains dating to Roman times. The Centre houses the BBC College of Journalism 's base for the Midlands, an IT Centre that is used in partnership with local organisations, and a BBC Shop selling a wide range of BBC-branded merchandise. Although
280-490: Is available as a listen-again service on BBC Sounds . England Unwrapped was launched in 2019 and shares stories made by Local Radio teams. RAJAR Radio Joint Audience Research Limited ( RAJAR ; / ˈ r eɪ dʒ ɑːr / ) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and Radiocentre . RAJAR's predecessor
315-485: Is critical to the continued quality of the survey and that by offering a choice as to how people record and return their listening data will help maintain the current high levels of participation and completion into the future. Additional benefits also include higher accuracy in attribution of listening to the different platforms (digital/non-digital) as well as higher in home completion that in turn enhances overall data quality. This article about radio broadcasting in
350-409: Is recorded and published on a quarterly basis. The research methodology is based on a continuous diary survey (ex. Christmas holidays) measuring the listening behaviour of over 54,000 adults (aged 15+) a year. The diary is filled in on a quarter-hour basis for one week's listening drawn from a sample representative of the individual station transmission area and the nation as a whole. The fieldwork for
385-517: The Channel Islands , consisting of forty stations. As of December 2023, the network broadcasts to a combined audience of 6.9 million, with a listening share of 4.9%, according to RAJAR . The popularity of pirate radio was to challenge a change within the at the time very "stiff" and blinkered management at the BBC. The most prominent concession by the BBC was the creation of BBC Radio 1 to satisfy
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#1732886269704420-511: The 14:00–18:00 weekday regional show is broadcast from the Radio Leicester studios. During the station's downtime, BBC Radio Leicester simulcasts overnight programming from BBC Radio 5 Live . 52°38′06″N 1°08′17″W / 52.635°N 1.138°W / 52.635; -1.138 Local BBC Radio BBC Local Radio (also referred to as Local BBC Radio ) is the BBC 's local and regional radio division for England and
455-511: The 2005 Frank Gillard Awards for BBC Local Radio, the corporation hired two actors to represent the fictional couple and award a prize to the "Receptionist of the Year". Mia Costello of BBC Radio Solent wrote a controversial internal memo in October 2006, re-stating the importance of these characters. She wrote: "Whatever job you do on station, make sure this week, you broadcast to Dave and Sue – people in their fifties. Only put on callers sounding in
490-480: The 45–64 range. I don't want to hear really elderly voices. Only talk about things that are positive and appealing to people in this age range. Only do caller round ups about people in this age range." This was reprinted the following month in the Southern Daily Echo , following which a BBC spokesperson commented "Out of context these notes sound harsh and we apologise if they offend anyone." BBC Local Radio
525-618: The 837 MW frequency, as well as launching on the MW frequency of BBC WM . Initially launched as a part-time service across the Midlands , it became a full-time service in 1996, resulting in BBC Radio Leicester no longer broadcasting on medium wave. Local programming is produced and broadcast from the BBC's Leicester studios from 06:00 to 14:00 on Mondays to Fridays. All other programming apart from sport became regional or national in 2023 although
560-505: The BBC Local Radio stations found themselves in direct competition with commercial competitors that utilised many of the popular DJs from the pirate radio stations, and that gained, in most cases, large audiences. Despite this, BBC Local Radio continued to flourish, with the current network in place by the early 1990s. The complement of stations has remained unchanged since that time. The radio stations are operated from locations around
595-711: The BBC said that the trial switch-off attracted very few complaints from listeners. In 2018, the MW transmissions of BBC Radios Sussex , Surrey , Humberside , Wiltshire , Nottingham, Kent and Lincolnshire ended and MW coverage for Radios Devon, Lancashire and Essex was reduced. Altogether, thirteen MW transmitters were switched off. In 2020, the MW transmissions of BBC Radio Cornwall , BBC Radio Newcastle , BBC Radio Merseyside , BBC Radio Solent , BBC Three Counties Radio and BBC Radio York ended, BBC Radio Cumbria stopped broadcasting on MW in Whitehaven and BBC Radio Norfolk 's Norwich MW transmitter went silent. In 2021,
630-550: The BBC's "Delivering Quality First" programme. The stations were launched progressively; starting with BBC Radio Leicester on 8 November 1967, with the last station to launch being the short-lived BBC Dorset FM on 26 April 1993. Since then, many stations have been merged and renamed but no new stations have been created where no service previously existed, as plans to launch stations in unserved areas, most notably in Cheshire , have not materialised. Between October 2009 and April 2012,
665-449: The BBC's local stations were broadcast only on VHF. The start of the 1990s saw new stations, once again, launching only on FM and in 1992 and 1993, six MW transmitters - BBC Radio Cleveland , BBC Radio Northampton , BBC Radio Oxford , BBC GLR , BBC GMR and one of BBC Radio Nottingham and BBC WM 's transmitters - were switched off although three, including BBC GLR's MW frequency, were re-allocated for use by commercial radio. In 1996,
700-458: The BBC. Each station produces local programmes on weekdays from 6am until 2pm. Depending on location and population, afternoon, evening and weekend schedules will vary from shared regional programmes to being fully local although sports coverage continues to remain local. Since October 2023, all stations take the all England Late Show which originates in London or Manchester. and since November 2023,
735-738: The Copt Oak, Leicester Cardinal, Waltham , and Houghton on the Hill transmitters. The station also broadcasts on Freeview TV channel 713 in the BBC East Midlands region and streams online via BBC Sounds . The station also used to broadcast on 837 kHz medium wave frequency from the Freeman's Common transmitter, near the University of Leicester . On 30 October 1989, the BBC Asian Network launched on
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#1732886269704770-471: The Incorporated Society of British Advertisers (ISBA). The company is a non-profit making entity. RAJAR collects information on behalf of over 300 BBC and Ofcom -licensed commercial radio stations, ranging from very small local services to the national networks. Station listening by time, duration, platform ( AM / FM , DAB , online/app, and DTV ) and location (in car, at home, at work, or elsewhere)
805-442: The MW frequencies of BBC Radio Leicester and BBC WM were handed over to the BBC Asian Network . MW transmitter closures began again in 2012, initially as a five-week trial to find out if listeners would miss or complain about the lack of AM services. Two of the four transmitters partaking in the trial - BBC Radio Nottingham's MW transmitter and BBC Radio Kent 's relay at Rusthall near Tunbridge Wells - remained off-air after
840-563: The Sunday evening show is also carried on all stations. All local BBC radio stations simulcast BBC Radio 5 Live from 0100 until 0600. All of the BBC Local Radio stations broadcast on FM , digital radio , Freeview and BBC Sounds in their respective areas across England, but BBC Radio London is also available on Freesat and Virgin Media . Also, until the start of the 1990s, all BBC stations used to broadcast on medium wave although initially,
875-480: The UK market. RAJAR continues to work with developers to determine future viability of innovations with audiometers and any new measurement techniques that could be of use. Historically, the data has been collected from respondents via a paper diary. From quarter 3, 2011 RAJAR introduced an online version of a radio listening diary (Radio Diary) as an additional collection methodology. It is recognised that respondent engagement
910-602: The country that usually share with the BBC regional TV news services, and their news gathering bureaux. The stations are operated by the region in which the station is based and are the responsibility of the BBC English Regions department, a division of BBC News . The remit for each Local Radio station is the same: to offer a primarily speech-based service; comprising news and information complemented by music. The target audience of BBC Local Radio are listeners aged over fifty, who are not served as well as other age groups on
945-557: The ever-demanding new youth culture with their thirst for new, popular music. The other, however, was that these pirate radio stations were, in some cases, local. As a result, BBC Local Radio began as an experiment. Initially, stations had to be co-funded by the BBC and local authorities , which only some Labour -controlled areas proved willing to do. Radio Leicester was the first to launch on 8 November 1967, followed by Leeds , Stoke , Durham , Sheffield , Merseyside , Brighton , and Nottingham . The local authority funding requirement
980-472: The first time in ten years that "sung jingles" were used in the stations' on air branding. Dave and Sue are two fictional radio listeners created as marketing personas . Descriptions of the characters, created by the BBC, were given to all their local radio presenters as representative target listeners during the 2000s. They were later superseded by the "BBC Local Radio 2010" strategy. The characters were created as part of "Project Bullseye". Its stated aim
1015-415: The research is carried out on behalf of RAJAR by specialist research contractors, currently Ipsos Mori . The sampling point framework is undertaken by RSMB Ltd. The diary-based system is the most common method of measuring radio audiences worldwide. Some countries have introduced electronic devices called audiometers. RAJAR has tested several audiometers but has not determined any viable for introduction in
1050-681: The station's FM transmitter mast is only 70 m (230 ft) tall, it is set 235 m (770 ft) above sea level on top of the Jurassic limestone ridge at Copt Oak , next to the M1 . This is a high point in Charnwood Forest , part of the National Forest . Since 6 December 2002, the station's DAB signal has come from the NOW Digital East Midlands (NDEM) Leicester 11B multiplex, which comes from
1085-443: The success of this, the original stations were seen as flawed, as they originally only broadcast on the FM waveband , and not on the more widely available AM waveband . This was eventually rectified a few years after the creation of these new channels. Independent Local Radio (ILR) launched nationally in 1973, with nineteen stations; more followed in subsequent years. As a result, many of
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1120-459: The world as "a dangerous and depressing place". They hope that radio will be "something that will cheer them up and make them laugh". BBC Local Radio staff were given facts and timelines about Dave and Sue, described as "composite listeners". Staff were asked to focus on producing something to which the pair would enjoy listening to. The BBC also produced photographs of the couple, to encourage presenters to visualise their potential listeners. At
1155-427: Was "To develop great radio programming ... we need to know where the centre of our audience target is and be able to focus on it in all we do." Dave and Sue are both 55. Sue is a school secretary , while Dave is a self-employed plumber . They are both divorcees with grown-up children. The characters shop at Asda , and wear casual clothes. The couple have little interest in high culture , or politics , and see
1190-540: Was called Joint Industry Committee on Radio Audience Research ( JICRAR ; / ˈ dʒ ɪ k r ɑːr / ). Prior to this, the BBC and Radiocentre's predecessor CRCA carried out their own measurements independently of each other. The company operates as a joint industry committee (JIC) and its board is chaired by an independent chairman. It has shareholder representation from the BBC and the commercial sector, as well as the, Institute of Practitioners in Advertising (IPA) and
1225-571: Was dropped by the early 1970s, and stations spread across the country; many city-based stations later expanded their remit to cover an entire county. There were eight stations in the initial "experiment", which lasted for two years. When this ended, it was deemed so successful that all of the stations, except BBC Radio Durham, remained on air. More followed in 1970 and 1971: BBC Radio Birmingham , Bristol , Blackburn , Derby , Humberside , London , Manchester , Medway , Newcastle (replacing Radio Durham), Oxford , Solent , and Teesside . Despite
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