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119-568: Axis Sally was the generic nickname given to women radio personalities who broadcast English-language propaganda on behalf of the European Axis Powers during World War II . These included: On their radio shows, the two Axis Sally personalities would typically alternate between swing music and propaganda messages aimed at American troops. These messages would typically emphasize the value of surrender, stoke fears that soldiers' wives and girlfriends were cheating on them, and point out that

238-467: A biased approach. Richard Alan Nelson provides a definition of the term: "Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological , political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels." The definition focuses on

357-417: A broad definition of the term propaganda, writing it as: "the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations." Garth Jowett and Victoria O'Donnell theorize that propaganda and persuasion are linked as humans use communication as

476-435: A commercial product or shapes the perception of an organization, person, or brand. For example, after claiming victory in the 2006 Lebanon War , Hezbollah campaigned for broader popularity among Arabs by organizing mass rallies where Hezbollah leader Hassan Nasrallah combined elements of the local dialect with classical Arabic to reach audiences outside Lebanon. Banners and billboards were commissioned in commemoration of

595-588: A degree in agriculture, but chose journalism as his first career. He married Doris E. Fleischman in 1922. Fleischman was a member of the Lucy Stone League , a group which encouraged women to keep their names after marriage. Later, however, she changed her mind and her name, becoming Doris Bernays. By all accounts, Fleischman played a major though quiet role in the Bernays public relations business—including ghost-writing numerous memos and speeches, and publishing

714-797: A few, the Committee on Publicity Methods in Social Work (1926–1927), the Jewish Mental Health Society (1928), the Book Publishers Research Institute (1930–1931), the New York Infirmary for Women and Children (1933), the Committee for Consumer Legislation (1934), and the Friends of Danish Freedom and Democracy (1940). In 1920, Bernays organized the publication of Freud's Introductory Lectures on Psychoanalysis in

833-469: A form of soft power through the development and cultivation of propaganda materials. In a 1929 literary debate with Edward Bernays , Everett Dean Martin argues that, "Propaganda is making puppets of us. We are moved by hidden strings which the propagandist manipulates." In the 1920s and 1930s, propaganda was sometimes described as all-powerful. For example, Bernays acknowledged in his book Propaganda that "The conscious and intelligent manipulation of

952-490: A front group called the Middle America Information Bureau, which supplied information to journalists and academics. United Fruit shut down the Middle America Information Bureau in 1948 under the new presidency of Thomas Dudley Cabot . Bernays resented this change but stayed on with the company, for a reported annual fee of more than $ 100,000 (equivalent to nearly $ 1.27 million in 2023). Bernays worked on

1071-461: A great effort in justifying, revising or denying mass war crimes committed by Serb forces during these wars. In the early 20th century the term propaganda was used by the founders of the nascent public relations industry to refer to their people. Literally translated from the Latin gerundive as "things that must be disseminated", in some cultures the term is neutral or even positive, while in others

1190-745: A large snake. He built up opera singer Enrico Caruso as an idol whose voice was so sensitive that comically extreme measures were taken to protect it. After the US entered the war, the Committee on Public Information (CPI) hired Bernays to work for its Bureau of Latin-American Affairs, based in an office in New York. Bernays, along with Lieutenant F. E. Ackerman, focused on building support for war, domestically and abroad, focusing especially on businesses operating in Latin America. Bernays referred to this work as " psychological warfare ". After fighting ended, Bernays

1309-554: A more generalized Soviet hero. Only his eyes and famous moustache remained unaltered. Zhores Medvedev and Roy Medvedev say his "majestic new image was devised appropriately to depict the leader of all times and of all peoples." Article 20 of the International Covenant on Civil and Political Rights prohibits any propaganda for war as well as any advocacy of national or religious hatred that constitutes incitement to discrimination, hostility or violence by law. Naturally,

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1428-456: A more significant breakfast was better for the health of the American people than a light breakfast. He arranged for this finding to be published in newspapers throughout the country with headlines like '4,500 physicians urge bigger breakfast' while other articles stated that bacon and eggs should be a central part of breakfast and, as a result of these actions, the sale of bacon went up. Describing

1547-475: A nation at peace. Bernays, who pursued his calling in New York City from 1919 to 1963, styled himself a "public relations counsel". He had very pronounced views on the differences between what he did and what people in advertising did. A pivotal figure in the orchestration of elaborate corporate advertising campaigns and multi-media consumer spectacles, he is among those listed in the acknowledgments section of

1666-614: A neutral color, Hill refused, saying that he had already spent millions advertising the package. Bernays then worked to make green a fashionable color. The centerpiece of his efforts was the Green Ball, a social event at the Waldorf Astoria , hosted by Narcissa Cox Vanderlip . The pretext for the ball and its unnamed underwriter was that proceeds would go to charity. Famous society women would attend wearing green dresses. Manufacturers and retailers of clothing and accessories were advised of

1785-716: A new administrative body ( congregation ) of the Catholic Church created in 1622 as part of the Counter-Reformation , called the Congregatio de Propaganda Fide ( Congregation for Propagating the Faith ), or informally simply Propaganda . Its activity was aimed at "propagating" the Catholic faith in non-Catholic countries. From the 1790s, the term began being used also to refer to propaganda in secular activities. In English,

1904-759: A newsletter. After graduating from Cornell, Bernays wrote for the National Nurseryman journal. Then he worked at the New York City Produce Exchange, where his father was a grain exporter. He went to Paris and worked for Louis Dreyfus and Company , reading grain cables. By December 1912, he had returned to New York. Following a meeting in New York with school friend Fred Robinson, Bernays became coeditor of Medical Review of Reviews and Dietetic and Hygienic Gazette in 1912. They took editorial positions in favor of showers and against corsets, and distributed free copies to thousands of physicians across

2023-626: A primary cause of the collapse of morale and revolts in the German home front and Navy in 1918 (see also: Dolchstoßlegende ). In Mein Kampf (1925) Hitler expounded his theory of propaganda, which provided a powerful base for his rise to power in 1933. Historian Robert Ensor explains that "Hitler...puts no limit on what can be done by propaganda; people will believe anything, provided they are told it often enough and emphatically enough, and that contradicters are either silenced or smothered in calumny." This

2142-670: A rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts. Beginning in the twentieth century, the English term propaganda became associated with a manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions or ideologies . A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently,

2261-510: A realization that his work for the CPI could also be used in peacetime: There was one basic lesson I learned in the CPI—that efforts comparable to those applied by the CPI to affect the attitudes of the enemy, of neutrals, and people of this country could be applied with equal facility to peacetime pursuits. In other words, what could be done for a nation at war could be done for organizations and people in

2380-439: A roll and orange juice. He went to his physician and found that a heavy breakfast was sounder from the standpoint of health than a light breakfast because the body loses energy during the night and needs it during the day. He asked the physician if he would be willing, at no cost, to write to 5,000 physicians and ask them whether their judgment was the same as his—confirming his judgment. About 4,500 answered back, all concurring that

2499-788: A simple transmission, such as a leaflet or advertisement dropped from a plane or an advertisement. Generally, these messages will contain directions on how to obtain more information, via a website, hotline, radio program, etc. (as it is seen also for selling purposes among other goals). The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination. A number of techniques based in social psychological research are used to generate propaganda. Many of these same techniques can be found under logical fallacies , since propagandists use arguments that, while sometimes convincing, are not necessarily valid. Some time has been spent analyzing

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2618-1031: A society of mass information, people are forced to make decisions quickly and often superficially, as opposed to logically. Edward Bernays His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist " Torches of Freedom ", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Critics argue that his involvement in Guatemala facilitated U.S. imperialism and contributed to decades of civil unrest and repression, raising ethical concerns about his role in undermining democratic governance. He worked for dozens of major American corporations, including Procter & Gamble and General Electric , and for government agencies, politicians, and nonprofit organizations. His uncle

2737-512: A stunt against the competing brand, Lucky Strike , which involved mocking the endorsements of opera singers who said Lucky Strikes were "kind to your voice". George Washington Hill , head of the American Tobacco Company , which made Lucky Strike, promptly hired Bernays away from Liggett and Myers. When he started working for American Tobacco Company, Bernays was given the objective of increasing Lucky Strike sales among women, who, for

2856-684: A variety of peoples worked together against the Axis menace: Stage Door Canteen (1943) features one segment meant to dispel Americans' mistrust of the Soviets, and another to dispel their bigotry against the Chinese. Polish filmmakers in Great Britain created the anti-Nazi color film Calling Mr. Smith (1943) about Nazi crimes in German-occupied Europe and about lies of Nazi propaganda. The West and

2975-495: A very subjective and often misleading light, primarily meant to persuade rather than inform. Normally they use only subtle propaganda techniques and not the more obvious ones used in traditional commercial advertisements. If the reader believes that a paid advertisement is in fact a news item, the message the advertiser is trying to communicate will be more easily "believed" or "internalized". Such advertisements are considered obvious examples of "covert" propaganda because they take on

3094-595: A weapon of war, building on the experience of WWI , by Goebbels and the British Political Warfare Executive , as well as the United States Office of War Information . In the early 20th century, the invention of motion pictures (as in movies, diafilms) gave propaganda-creators a powerful tool for advancing political and military interests when it came to reaching a broad segment of the population and creating consent or encouraging rejection of

3213-435: A weekly Guatemala Newsletter and sent it to 250 journalists, some of whom used it as a source for their reporting. Bernays formed close relationships with journalists including The New York Times reporter Will Lissner and columnist Walter Winchell . In January 1952 he brought a cohort of journalists from various notable newspapers on a tour of Guatemala, sponsored by the company. This technique proved highly effective and

3332-709: Is another example. In Nazi Germany , Hitler frequently appeared on postage stamps in Germany and some of the occupied nations. A British program to parody these, and other Nazi-inspired stamps, involved airdropping them into Germany on letters containing anti-Nazi literature. In 2018 a scandal broke in which the journalist Carole Cadwalladr , several whistleblowers and the academic Emma Briant revealed advances in digital propaganda techniques showing that online human intelligence techniques used in psychological warfare had been coupled with psychological profiling using illegally obtained social media data for political campaigns in

3451-435: Is considered commonplace contemporary political strategy around the world to implement bots in achieving political goals. Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science , books, leaflets, movies , radio, television, and posters. Some propaganda campaigns follow a strategic transmission pattern to indoctrinate the target group. This may begin with

3570-493: Is the last Roman civil wars (44–30 BCE) during which Octavian and Mark Antony blamed each other for obscure and degrading origins, cruelty, cowardice, oratorical and literary incompetence, debaucheries, luxury, drunkenness and other slanders. This defamation took the form of uituperatio (Roman rhetorical genre of the invective) which was decisive for shaping the Roman public opinion at this time. Another early example of propaganda

3689-422: Is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. The leaders of an organization know the information to be one sided or untrue, but this may not be true for the rank and file members who help to disseminate the propaganda. Propaganda was often used to influence opinions and beliefs on religious issues, particularly during

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3808-458: Is then recycled in the media and in the educational system, without the need for direct governmental intervention on the media. Such permeating propaganda may be used for political goals: by giving citizens a false impression of the quality or policies of their country, they may be incited to reject certain proposals or certain remarks or ignore the experience of others. In the Soviet Union during

3927-461: The Axis Powers . Others were intended to help Americans understand their Allies in general, as in films like Know Your Ally: Britain and Our Greek Allies . Apart from its war films, Hollywood did its part to boost American morale in a film intended to show how stars of stage and screen who remained on the home front were doing their part not just in their labors, but also in their understanding that

4046-686: The French Revolutionary period movement of 1789 to 1799 between the start and the middle portion of the 19th century, in a time where the word started to be used in a nonclerical and political context. The first large-scale and organised propagation of government propaganda was occasioned by the outbreak of the First World War in 1914. After the defeat of Germany, military officials such as General Erich Ludendorff suggested that British propaganda had been instrumental in their defeat. Adolf Hitler came to echo this view, believing that it had been

4165-577: The International News Service . Following the coup, Bernays built up the image of Guatemala's new president Carlos Castillo Armas , giving advice for his public appearances both in Guatemala and in the U.S. In 1956, Bernays produced a pamphlet comparing the Communist way and the Christian way. In 1959, United Fruit dispensed with all external advisors including Bernays. Bernays argued that

4284-653: The Italian mafia —and Italian voters about his plans to reform the police department . To Jews he should appear as a committed opponent of the Nazis. He helped to name the President's Emergency Committee for Employment , suggesting this name as preferable to the "Committee for Unemployment". During World War II , Bernays advised the Office of War Information , as well as the Army and Navy . He

4403-562: The Peloponnesian War , the Athenians exploited the figures from stories about Troy as well as other mythical images to incite feelings against Sparta . For example, Helen of Troy was even portrayed as an Athenian, whose mother Nemesis would avenge Troy. During the Punic Wars , extensive campaigns of propaganda were carried out by both sides. To dissolve the Roman system of socii and

4522-629: The Soviet Union both used propaganda extensively during the Cold War . Both sides used film , television, and radio programming to influence their own citizens, each other, and Third World nations. Through a front organization called the Bedford Publishing Company, the CIA through a covert department called the Office of Policy Coordination disseminated over one million books to Soviet readers over

4641-847: The US Government , resisted by Pentagon Public Affairs and critiqued by some scholars. The National Defense Authorization Act for Fiscal Year 2013 (section 1078 (a)) amended the US Information and Educational Exchange Act of 1948 (popularly referred to as the Smith-Mundt Act ) and the Foreign Relations Authorization Act of 1987, allowing for materials produced by the State Department and the Broadcasting Board of Governors (BBG) to be released within U.S. borders for

4760-522: The " Medical Review of Reviews Sociological Fund Committee" and successfully solicited the support of such elite figures as John D. Rockefeller Jr. , Franklin Delano Roosevelt and Eleanor Roosevelt , Reverend John Haynes Holmes , and Anne Harriman Sands Rutherford Vanderbilt, wife of William Kissam Vanderbilt . After his foray into the world of theater, Bernays worked as a creative press agent for various performers and performances. Already, he

4879-465: The "actor" or "system" that performs it. Propaganda is also one of the methods used in psychological warfare , which may also involve false flag operations in which the identity of the operatives is depicted as those of an enemy nation (e.g., The Bay of Pigs Invasion used CIA planes painted in Cuban Air Force markings). The term propaganda may also refer to false information meant to reinforce

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4998-625: The Archivist of the United States. The Smith-Mundt Act, as amended, provided that "the Secretary and the Broadcasting Board of Governors shall make available to the Archivist of the United States, for domestic distribution, motion pictures, films, videotapes, and other material 12 years after the initial dissemination of the material abroad (...) Nothing in this section shall be construed to prohibit

5117-485: The Axis powers knew their locations. American soldiers listened to Gillars' broadcasts for the popular music, even as they found her attempts at propaganda "laughable". Propaganda Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than

5236-467: The Department of State or the Broadcasting Board of Governors from engaging in any medium or form of communication, either directly or indirectly, because a United States domestic audience is or may be thereby exposed to program material, or based on a presumption of such exposure." Public concerns were raised upon passage due to the relaxation of prohibitions of domestic propaganda in the United States. In

5355-473: The Greek poleis , Hannibal released without conditions Latin prisoners that he had treated generously to their native cities, where they helped to disseminate his propaganda. The Romans on the other hand tried to portray Hannibal as a person devoid of humanity and would soon lose the favour of gods. At the same time, led by Q.Fabius Maximus , they organized elaborate religious rituals to protect Roman morale. In

5474-578: The Second World War, the propaganda designed to encourage civilians was controlled by Stalin, who insisted on a heavy-handed style that educated audiences easily saw was inauthentic. On the other hand, the unofficial rumors about German atrocities were well founded and convincing. Stalin was a Georgian who spoke Russian with a heavy accent. That would not do for a national hero so starting in the 1930s all new visual portraits of Stalin were retouched to erase his Georgian facial characteristics and make him

5593-500: The U.S., sending royalty money to his uncle in Vienna. Freud turned down further offers at promotion, such as a possible lecture tour and an invitation to write 3,000-word newspaper columns, for $ 1,000 each, on topics such as "The Wife's Mental Place in the Home" and "What a Child Thinks About." In 1927, Bernays worked briefly for Liggett and Myers , makers of Chesterfield cigarettes. He pulled

5712-551: The United States in 2016 to aid Donald Trump by the firm Cambridge Analytica . The company initially denied breaking laws but later admitted breaking UK law, the scandal provoking a worldwide debate on acceptable use of data for propaganda and influence. The field of social psychology includes the study of persuasion . Social psychologists can be sociologists or psychologists . The field includes many theories and approaches to understanding persuasion. For example, communication theory points out that people can be persuaded by

5831-445: The affair as well. Staff were instructed never to mention his name. Third parties were used, and various notable people received payments to promote smoking publicly as if on their own initiative. Decades later, however, Bernays boasted about his role. Bernays did not smoke cigarettes himself, and persistently tried to induce his wife Doris to quit. The United Fruit Company (today's Chiquita Brands International ) hired Bernays in

5950-415: The appearance of greater media fluidity, propaganda institutions, practices and legal frameworks have been evolving in the US and Britain. Briant shows how this included expansion and integration of the apparatus cross-government and details attempts to coordinate the forms of propaganda for foreign and domestic audiences, with new efforts in strategic communication . These were subject to contestation within

6069-622: The appearance of objective information rather than the appearance of propaganda, which is misleading. Federal law specifically mandates that any advertisement appearing in the format of a news item must state that the item is in fact a paid advertisement. Edmund McGarry illustrates that advertising is more than selling to an audience but a type of propaganda that is trying to persuade the public and not to be balanced in judgement. Propaganda has become more common in political contexts, in particular, to refer to certain efforts sponsored by governments, political groups, but also often covert interests. In

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6188-533: The bidding of the leaders. That is easy. All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same way in any country. Simply enough the covenant specifically is not defining the content of propaganda. In simplest terms, an act of propaganda if used in a reply to a wartime act is not prohibited. Propaganda shares techniques with advertising and public relations , each of which can be thought of as propaganda that promotes

6307-646: The case of the United States, there is also an important legal (imposed by law) distinction between advertising (a type of overt propaganda) and what the Government Accountability Office (GAO), an arm of the United States Congress, refers to as "covert propaganda." Propaganda is divided into two in political situations, they are preparation, meaning to create a new frame of mind or view of things, and operational, meaning they instigate actions. Roderick Hindery argues that propaganda exists on

6426-454: The church steps. They are to join in the Easter parade, puffing away. The march went as planned, as did the ensuing publicity, with ripples of women smoking prominently across the country. In 1934, Bernays was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and red package clashed with standard female fashions. When Bernays suggested changing the package to

6545-674: The cognate began taking a pejorative or negative connotation in the mid-19th century, when it was used in the political sphere. Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations. For example, in official party discourse, xuanchuan is treated as a more neutral or positive term, though it can be used pejoratively through protest or other informal settings within China. Historian Arthur Aspinall observed that newspapers were not expected to be independent organs of information when they began to play an important part in political life in

6664-549: The common people don't want war; neither in Russia nor in England nor in America, nor for that matter in Germany. That is understood. But, after all, it is the leaders of the country who determine the policy and it is always a simple matter to drag the people along, whether it is a democracy or a fascist dictatorship or a Parliament or a Communist dictatorship. The people can always be brought to

6783-497: The communicative process involved – or more precisely, on the purpose of the process, and allow "propaganda" to be interpreted as positive or negative behavior depending on the perspective of the viewer or listener. Propaganda can often be recognized by the rhetorical strategies used in its design. In the 1930s, the Institute for Propaganda Analysis identified a variety of propaganda techniques that were commonly used in newspapers and on

6902-523: The communicator's credibility, expertise, trustworthiness, and attractiveness. The elaboration likelihood model, as well as heuristic models of persuasion, suggest that a number of factors (e.g., the degree of interest of the recipient of the communication), influence the degree to which people allow superficial factors to persuade them. Nobel Prize–winning psychologist Herbert A. Simon won the Nobel prize for his theory that people are cognitive misers . That is, in

7021-664: The country. Two months later they took up the cause of Damaged Goods , an English translation of Les Avariés by Eugène Brieux . After publishing a positive review of the play, Bernays and Robinson wrote to its lead actor, Richard Bennett : "The editors of the Medical Review of Reviews support your praiseworthy intention to fight sex-pruriency in the United States by producing Brieux's play Damaged Goods . You can count on our help." The play controversially dealt with venereal disease and prostitution—Bernays called it "a propaganda play that fought for sex education ." He created

7140-411: The covert use of third parties was morally legitimate because those parties were morally autonomous actors. "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway", he said. In order to promote sales of bacon, for example, he conducted research and found that the American public ate very light breakfast of coffee, maybe

7259-453: The digital age has given rise to new ways of disseminating propaganda, for example, bots and algorithms are currently being used to create computational propaganda and fake or biased news and spread it on social media. Propaganda is a modern Latin word, the neuter plural gerundive form of propagare , meaning 'to spread' or 'to propagate', thus propaganda means the things which are to be propagated . Originally this word derived from

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7378-430: The dissemination of information in favor of any given cause. During the 20th century, however, the term acquired a thoroughly negative meaning in western countries, representing the intentional dissemination of often false, but certainly "compelling" claims to support or justify political actions or ideologies. According to Harold Lasswell , the term began to fall out of favor due to growing public suspicion of propaganda in

7497-403: The early 1940s for the purpose of promoting banana sales within the United States, which he did by linking bananas to good health and to American interests and by placing them strategically in the hands of celebrities, in hotels, and other conspicuous places. Bernays also argued that United Fruit needed to put a positive spin on the banana-growing countries themselves, and for this purpose created

7616-488: The early 20th century, propaganda was exemplified in the form of party slogans. Propaganda also has much in common with public information campaigns by governments, which are intended to encourage or discourage certain forms of behavior (such as wearing seat belts, not smoking, not littering, and so forth). Again, the emphasis is more political in propaganda. Propaganda can take the form of leaflets , posters, TV, and radio broadcasts and can also extend to any other medium . In

7735-465: The early predecessors of modern newspapers or neue zeitungen – targeting the mass. ) and influence the population of his enemies. Propaganda during the Reformation , helped by the spread of the printing press throughout Europe, and in particular within Germany, caused new ideas, thoughts, and doctrine to be made available to the public in ways that had never been seen before the 16th century. During

7854-459: The early sixteenth century, Maximilian I invented one kind of psychological warfare targeting the enemies. During his war against Venice , he attached pamphlets to balloons that his archers would shoot down. The content spoke of freedom and equality and provoked the populace to rebel against the tyrants (their Signoria). Post–World War II usage of the word "propaganda" more typically refers to political or nationalist uses of these techniques or to

7973-427: The enemy or some organization besides its actual origins (compare with black operation , a type of clandestine operation in which the identity of the sponsoring government is hidden). In scale, these different types of propaganda can also be defined by the potential of true and correct information to compete with the propaganda. For example, opposition to white propaganda is often readily found and may slightly discredit

8092-624: The era of the American Revolution , the American colonies had a flourishing network of newspapers and printers who specialized in the topic on behalf of the Patriots (and to a lesser extent on behalf of the Loyalists ). Academic Barbara Diggs-Brown conceives that the negative connotations of the term "propaganda" are associated with the earlier social and political transformations that occurred during

8211-499: The excitement growing around the color green. Intellectuals were enlisted to give highbrow talks on the theme of green. Before the ball had taken place, newspapers and magazines (encouraged in various ways by Bernays's office) had latched on to the idea that green was all the rage. Throughout the job, Bernays concealed the fact that he was working for the American Tobacco Company, and succeeded in keeping his own name out of

8330-574: The following months, The New York Times , the New York Herald Tribune , Time , Newsweek , and the Atlantic Monthly had all published articles describing the threat of Communism in Guatemala. A Bernays memo in July 1951 recommended that this wave of media attention should be translated into action by promoting: (a) a change in present U.S. ambassadorial and consular representation, (b)

8449-436: The history of certain groups or foreign countries may be encouraged or tolerated in the educational system. Since few people actually double-check what they learn at school, such disinformation will be repeated by journalists as well as parents, thus reinforcing the idea that the disinformation item is really a "well-known fact", even though no one repeating the myth is able to point to an authoritative source. The disinformation

8568-466: The hopes, fears, and dreams of a targeted audience; and (4) it attacks opponents. Propaganda is sometimes evaluated based on the intention and goals of the individual or institution who created it. According to historian Zbyněk Zeman , propaganda is defined as either white, grey or black. White propaganda openly discloses its source and intent. Grey propaganda has an ambiguous or non-disclosed source or intent. Black propaganda purports to be published by

8687-637: The importance of propaganda. Propaganda was used extensively by Communist forces in the Vietnam War as means of controlling people's opinions. During the Yugoslav wars , propaganda was used as a military strategy by governments of Federal Republic of Yugoslavia and Croatia . Propaganda was used to create fear and hatred, and particularly to incite the Serb population against the other ethnicities ( Bosniaks , Croats , Albanians and other non-Serbs). Serb media made

8806-499: The imposition of congressional sanctions in this country against government aid to pro-Communist regimes, (c) U.S. government subsidizing of research by disinterested groups like the Brookings Institution into various phases of the problem. Per Bernays's strategy, United Fruit distributed favorable articles and an anonymous Report on Guatemala to every member of Congress and to national "opinion molders". They also published

8925-584: The intention of producing any effect in the audience (e.g. action or inaction; reinforcement or transformation of feelings, ideas, attitudes or behaviours) that is desired by the propagandist." The same author explains the importance of consistent terminology across history, particularly as contemporary euphemistic synonyms are used in governments' continual efforts to rebrand their operations such as 'information support' and strategic communication . Other scholars also see benefits to acknowledging that propaganda can be interpreted as beneficial or harmful, depending on

9044-406: The late 1700s, but were assumed to promote the views of their owners or government sponsors. In the 20th century, the term propaganda emerged along with the rise of mass media, including newspapers and radio. As researchers began studying the effects of media, they used suggestion theory to explain how people could be influenced by emotionally-resonant persuasive messages. Harold Lasswell provided

9163-461: The line between liberal and illiberal policies in communications, and emphasized the dangers of nationalist chauvinism. With Nazi Germany and Soviet Russia active on the radio, its liberal goals were ignored, while free speech advocates warned that the code represented restraints on free speech. Identifying propaganda has always been a problem. The main difficulties have involved differentiating propaganda from other types of persuasion , and avoiding

9282-556: The means by which the propaganda messages are transmitted. That work is important but it is clear that information dissemination strategies become propaganda strategies only when coupled with propagandistic messages . Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread. Propaganda can also be turned on its makers. For example, postage stamps have frequently been tools for government advertising, such as North Korea 's extensive issues. The presence of Stalin on numerous Soviet stamps

9401-556: The message sender, target audience, message, and context. David Goodman argues that the 1936 League of Nations "Convention on the Use of Broadcasting in the Cause of Peace" tried to create the standards for a liberal international public sphere. The Convention encouraged empathetic and neighborly radio broadcasts to other nations. It called for League prohibitions on international broadcast containing hostile speech and false claims. It tried to define

9520-672: The mindsets of people who already believe as the propagandist wishes (e.g., During the First World War, the main purpose of British propaganda was to encourage men to join the army, and women to work in the country's industry. Propaganda posters were used because regular general radio broadcasting was yet to commence and TV technology was still under development). The assumption is that, if people believe something false, they will constantly be assailed by doubts. Since these doubts are unpleasant (see cognitive dissonance ), people will be eager to have them extinguished, and are therefore receptive to

9639-552: The modern world. Bernays wrote: Because it should appear as news with no division of the publicity, actresses should be definitely out. On the other hand, if young women who stand for feminism—someone from the Women's Party, say—could be secured, the fact that the movement would be advertised too, would not be bad. . . While they should be goodlooking, they should not be too 'model-y.' Three for each church covered should be sufficient. Of course they are not to smoke simply as they come down

9758-423: The most part, had formerly avoided smoking. The first strategy was to persuade women to smoke cigarettes instead of eating. Bernays began by promoting the ideal of thinness itself, using photographers, artists, newspapers, and magazines to promote the special beauty of thin women. Medical authorities were found to promote the choice of cigarettes over sweets. Home-makers were cautioned that keeping cigarettes on hand

9877-521: The national press and successfully drummed up coverage of Guatemala's 'Communist menace'. He recommended a campaign in which universities, lawyers, and the U.S. government would all condemn expropriation as immoral and illegal; the company should use media pressure "to induce the President and State Department to issue a policy pronouncement comparable to the Monroe Doctrine concerning expropriation." In

9996-533: The opinion, emotions, attitudes, or behaviour of any specified group in order to benefit the sponsor, either directly or indirectly". Primitive forms of propaganda have been a human activity as far back as reliable recorded evidence exists. The Behistun Inscription ( c.  515 BCE ) detailing the rise of Darius I to the Persian throne is viewed by most historians as an early example of propaganda. Another striking example of propaganda during ancient history

10115-502: The organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." NATO 's 2011 guidance for military public affairs defines propaganda as "information, ideas, doctrines, or special appeals disseminated to influence

10234-435: The political left, and right, and in mainstream centrist parties. Hindery further argues that debates about most social issues can be productively revisited in the context of asking "what is or is not propaganda?" Not to be overlooked is the link between propaganda, indoctrination, and terrorism/ counterterrorism . He argues that threats to destroy are often as socially disruptive as physical devastation itself. Since 9/11 and

10353-563: The promotion of a set of ideas. Propaganda is a powerful weapon in war; in certain cases, it is used to dehumanize and create hatred toward a supposed enemy, either internal or external, by creating a false image in the mind of soldiers and citizens. This can be done by using derogatory or racist terms (e.g., the racist terms " Jap " and " gook " used during World War II and the Vietnam War, respectively), avoiding some words or language or by making allegations of enemy atrocities. The goal of this

10472-401: The propaganda source. Opposition to grey propaganda, when revealed (often by an inside source), may create some level of public outcry. Opposition to black propaganda is often unavailable and may be dangerous to reveal, because public cognizance of black propaganda tactics and sources would undermine or backfire the very campaign the black propagandist supported. The propagandist seeks to change

10591-437: The public mind the fact that propaganda existed. ... The public's discovery of propaganda has led to a great of lamentation over it. Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names as 'public relations council,' 'specialist in public education,' 'public relations adviser.' " In 1949, political science professor Dayton David McKean wrote, "After World War I

10710-488: The radio, which were the mass media of the time period. Propaganda techniques include "name calling" (using derogatory labels), "bandwagon" (expressing the social appeal of a message), or "glittering generalities" (using positive but imprecise language). With the rise of the internet and social media, Renee Hobbs identified four characteristic design features of many forms of contemporary propaganda: (1) it activates strong emotions; (2) it simplifies information; (3) it appeals to

10829-647: The real or imagined enemy. In the years following the October Revolution of 1917, the Soviet government sponsored the Russian film industry with the purpose of making propaganda films (e.g., the 1925 film The Battleship Potemkin glorifies Communist ideals). In WWII, Nazi filmmakers produced highly emotional films to create popular support for occupying the Sudetenland and attacking Poland. The 1930s and 1940s, which saw

10948-431: The reassurances of those in power. For this reason, propaganda is often addressed to people who are already sympathetic to the agenda or views being presented. This process of reinforcement uses an individual's predisposition to self-select "agreeable" information sources as a mechanism for maintaining control over populations. Propaganda may be administered in insidious ways. For instance, disparaging disinformation about

11067-777: The rise of totalitarian states and the Second World War , are arguably the "Golden Age of Propaganda". Leni Riefenstahl , a filmmaker working in Nazi Germany , created one of the best-known propaganda movies, Triumph of the Will . In 1942, the propaganda song Niet Molotoff was made in Finland during the Continuation War , making fun of the Red Army 's failure in the Winter War , referring

11186-508: The rise of modern propaganda techniques that some argue have eroded democratic engagement and suppressed dissent. He was the subject of a full-length biography by Larry Tye entitled The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis entitled The Century of the Self . Edward Bernays was born in Vienna to a Jewish family. His mother, Anna (1858–1955),

11305-404: The same community or propaganda intended to keep political power in the hands of a religious elite can incite religious hate on a global or national scale. It could make use of many propaganda mediums. War, terrorism, riots, and other violent acts can result from it. It can also conceal injustices, inequities, exploitation, and atrocities, leading to ignorance-based indifference and alienation. In

11424-413: The science of managing information released to the public by an organization, in a manner most advantageous to the organization. He does this by first providing an overview of the history of public relations, and then provides insight into its application. Bernays was named one of the 100 most influential Americans of the twentieth century by Life . Despite this recognition, his work has been linked to

11543-492: The seminal government social science study Recent Social Trends in the United States (1933). Bernays used ideas of his uncle Sigmund Freud to help convince the public, among other things, that bacon and eggs was the true all-American breakfast. In the 1930s, his Dixie Cup campaign was designed to convince American consumers that only disposable cups were sanitary, by linking the imagery of an overflowing cup with subliminal images of genitalia and venereal disease . He

11662-504: The song's name to the Soviet's Minister of Foreign Affairs , Vyacheslav Molotov . In the US, animation became popular, especially for winning over youthful audiences and aiding the U.S. war effort, e.g., Der Fuehrer's Face (1942), which ridicules Hitler and advocates the value of freedom. Some American war films in the early 1940s were designed to create a patriotic mindset and convince viewers that sacrifices needed to be made to defeat

11781-461: The span of 15 years, including novels by George Orwell, Albert Camus, Vladimir Nabakov, James Joyce, and Pasternak in an attempt to promote anti-communist sentiment and sympathy of Western values. George Orwell 's contemporaneous novels Animal Farm and Nineteen Eighty-Four portray the use of propaganda in fictional dystopian societies. During the Cuban Revolution , Fidel Castro stressed

11900-667: The split between the Roman Catholic Church and the Protestant churches or during the Crusades . The sociologist Jeffrey K. Hadden has argued that members of the anti-cult movement and Christian counter-cult movement accuse the leaders of what they consider cults of using propaganda extensively to recruit followers and keep them. Hadden argued that ex-members of cults and the anti-cult movement are committed to making these movements look bad. Propaganda against other religions in

12019-482: The story under the headline "President Nearly Laughs". A desperate Herbert Hoover consulted with Bernays a month before the 1932 presidential election . Bernays advised Hoover to create disunity within his opposition and to present an image of him as an invincible leader. Bernays advised William O'Dwyer , in his candidacy for mayor of New York City, on how to appear in front of different demographics. For example, he should tell Irish voters about his actions against

12138-515: The term has acquired a strong negative connotation. The connotations of the term "propaganda" can also vary over time. For example, in Portuguese and some Spanish language speaking countries, particularly in the Southern Cone , the word "propaganda" usually refers to the most common manipulative media in business terms – "advertising". In English, propaganda was originally a neutral term for

12257-616: The wake of its use during World War I by the Creel Committee in the United States and the Ministry of Information in Britain: Writing in 1928, Lasswell observed, "In democratic countries the official propaganda bureau was looked upon with genuine alarm, for fear that it might be suborned to party and personal ends. The outcry in the United States against Mr. Creel's famous Bureau of Public Information (or 'Inflammation') helped to din into

12376-539: The wake of this, the internet has become a prolific method of distributing political propaganda, benefiting from an evolution in coding called bots. Software agents or bots can be used for many things, including populating social media with automated messages and posts with a range of sophistication. During the 2016 U.S. election a cyber-strategy was implemented using bots to direct US voters to Russian political news and information sources, and to spread politically motivated rumors and false news stories. At this point it

12495-413: The war is just. In these efforts it was difficult to determine the accuracy of how propaganda truly impacted the war. In NATO doctrine, propaganda is defined as "Information, especially of a biased or misleading nature, used to promote a political cause or point of view." Within this perspective, the information provided does not need to be necessarily false but must be instead relevant to specific goals of

12614-480: The war, along with various merchandise items with Hezbollah's logo, flag color (yellow), and images of Nasrallah. T-shirts, baseball caps and other war memorabilia were marketed for all ages. The uniformity of messaging helped define Hezbollah's brand. In the journalistic context, advertisements evolved from the traditional commercial advertisements to include also a new type in the form of paid articles or broadcasts disguised as news. These generally present an issue in

12733-448: The way people understand an issue or situation for the purpose of changing their actions and expectations in ways that are desirable to the interest group. Propaganda, in this sense, serves as a corollary to censorship in which the same purpose is achieved, not by filling people's minds with approved information, but by preventing people from being confronted with opposing points of view. What sets propaganda apart from other forms of advocacy

12852-444: The word came to be applied to 'what you don't like of the other fellow's publicity,' as Edward L. Bernays said...." The term is essentially contested and some have argued for a neutral definition, arguing that ethics depend on intent and context, while others define it as necessarily unethical and negative. Emma Briant defines it as "the deliberate manipulation of representations (including text, pictures, video, speech etc.) with

12971-675: Was Sigmund Freud 's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman ), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine . The Bernays family moved from Vienna to the United States in the 1890s. After Eli Bernays started working as a grain exporter at the Manhattan Produce Exchange, he sent for his wife and children. In 1892, his family moved to New York City, where Bernays attended DeWitt Clinton High School . In 1912 he graduated from Cornell University with

13090-452: Was a social necessity. The first campaign succeeded; women smoked more cigarettes; American Tobacco Company brought in more revenue; and Lucky Strike led the market in growth. But a taboo remained on women smoking in public. Bernays consulted with psychoanalyst Abraham Brill , a student of Freud's, who reported to him that cigarettes represented "torches of freedom" for women whose feminine desires were increasingly suppressed by their role in

13209-903: Was chairman of the National Advisory Committee of the Third U.S. War Loan, co-chairman of the Victory Book campaign, and part of the New York State Defense Council. During the Cold War he advised the United States Information Agency . Bernays reported turning down the Nazis , Nicaragua under the Somoza family , Francisco Franco , and Richard Nixon as clients. Bernays also worked on behalf of many nonprofit institutions and organizations. These included, to name just

13328-449: Was from Genghis Khan . The emperor would send some of his men ahead of his army to spread rumors to the enemy. In many cases, his army was actually smaller than his opponents'. Holy Roman Emperor Maximilian I was the first ruler to utilize the power of the printing press for propaganda – in order to build his image , stir up patriotic feelings in the population of his empire (he was the first ruler who utilized one-sided battle reports –

13447-591: Was part of a sixteen-person publicity group working for the CPI at the Paris Peace Conference . A scandal arose from his reference to propaganda in a press release. As reported by the New York World , the "announced object of the expedition is 'to interpret the work of the Peace Conference by keeping up a worldwide propaganda to disseminate American accomplishments and ideals.'" Bernays later described

13566-661: Was psychoanalyst Sigmund Freud . Of his many books, Crystallizing Public Opinion (1923) and Propaganda (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon , Wilfred Trotter , Walter Lippmann , and Sigmund Freud (his own double uncle ), he described the masses as irrational and subject to herd instinct —and he outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desired ways. Bernays later synthesized many of these ideas in his postwar book, Public Relations (1945), which outlines

13685-564: Was publicity director for the 1939 New York World's Fair . In 1924 Bernays set up a vaudeville "pancake breakfast" for Calvin Coolidge to change his stuffy image prior to the 1924 election . Entertainers including Al Jolson , Raymond Hitchcock , and the Dolly Sisters performed on the White House lawn. The event was widely reported by American newspapers, with The New York Times running

13804-471: Was repeated four more times. In June, 1954, the U.S. Central Intelligence Agency effected a coup d'état code-named Operation PBSuccess . The CIA backed a minimal military force, fronted by Carlos Castillo Armas , with a psychological warfare campaign to portray military defeat as a foregone conclusion. During the coup itself, Bernays was the primary supplier of information for the international newswires Associated Press , United Press International , and

13923-457: Was to be true in Germany and backed up with their army making it difficult to allow other propaganda to flow in. Most propaganda in Nazi Germany was produced by the Ministry of Public Enlightenment and Propaganda under Joseph Goebbels . Goebbels mentions propaganda as a way to see through the masses. Symbols are used towards propaganda such as justice, liberty and one's devotion to one's country. World War II saw continued use of propaganda as

14042-527: Was to demoralize the opponent into thinking what was being projected was actually true. Most propaganda efforts in wartime require the home population to feel the enemy has inflicted an injustice, which may be fictitious or may be based on facts (e.g., the sinking of the passenger ship RMS  Lusitania by the German Navy in World War I). The home population must also believe that the cause of their nation in

14161-571: Was using a variety of techniques that would become hallmarks of his later practice. He promoted the Daddy Long Legs stage play by tying it in with the cause of charity for orphans. To create interest in Sergei Diaghilev 's Ballets Russes , he educated Americans about the subtleties of ballet—and publicized a picture of Flore Revalles , wearing a tight-fitting dress, at the Bronx Zoo, posed with

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