Aveda Corporation ( / ə ˈ v eɪ d ə / ə-VAY-də ) is an American cosmetics company founded by Horst Rechelbacher , now owned by Estée Lauder Companies , and headquartered in Minneapolis , Minnesota. Aveda manufactures skin and body care, cosmetics , perfume (internally called "pure-fume"), hair color, and hair care products, and trains students in cosmetology , massage, and esthiology at the Aveda Institutes in Minneapolis, New York City , Des Moines , Washington, D.C. , Maryland , Orlando , Denver , Winnipeg , and many other cities.
15-452: Aveda was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born. Horst formulated the first product, a clove shampoo, in his kitchen sink with help from Ayurvedic doctors - Vinod and Kusum Upadhyay. Today Aveda
30-499: A private estate and a company retreat, the Osceola, Wisconsin, property serves as an organic farm cultivating flowers and plants while also operating a distillery for the IN products. The farm and home are solar powered. Rechelbacher was divorced with two children, a son Peter and a daughter Nicole. Nicole is a married mother of three, and former accessories and clothing designer for Aveda. Peter
45-609: A relationship with the Brazilian Yawanawa tribe and began a project cultivating uruku for its pigment and replanting seedlings in deforested areas. Nearly two decades after Rechelbacher incorporated, he sold Aveda to the Estee Lauder Companies but remained a consultant until March 2003. In the years following the sale of Aveda, Horst established Intelligent Nutrients. IN is an organic, food-grade, non-toxic plant-based hair, skin, body, aroma and lifestyle company with
60-405: A small salon across the street in central Klagenfurt. During his childhood, Rechelbacher had many opportunities to observe the daily activities of the salon which inspired him to choose a vocation or continue with a formal education in salon profession. At age fourteen, he embarked on a three-year apprenticeship in the beauty and salon industry. During his apprenticeship, he was a three-time winner of
75-670: A subsidiary of Estée Lauder Companies Inc.) was included by the BDS campaign as one of the "Top Ten Brands to Boycott This Christmas" because "This company’s chairman Ronald Lauder is also the chairman of the Jewish National Fund ..." In 2011 Aveda was slammed at Park City, Utah, during the Evolution of Women in Social Media conference, also known as evo'11 , for announcing their no-payment policy for bloggers reviewing their products. Aveda
90-676: Is Acre, Brazil. The Yaminawá translated to "people of the axe." They are also called the Iaminaua, Jaminawa, Yaminawá (in Brazil), and Yaminahua (in Peru and Bolívia), as well as Yuminahua, Yabinahua, Yambinahua, Yamanawa, and other variants. The Yaminawá name was given to them by outsiders. They have several autonyms including Bashonawá ( basho = "opossum"), Marinawá ( mari = "cutia", an agouti ), Xixinawá ( xixi = "white coati "), or Yawanawá ( yawa = "wild boar"). The Yaminawá language belongs to
105-686: Is married with a son, and provided expertise in finance, and was president of Intelligent Nutrients while at Aveda. Horst lived and worked with his long-time companion, wife, and former vice president of marketing and creative for Aveda, Kiran Stordalen . Rechelbacher died from complications of pancreatic cancer on February 15, 2014, at the age of 72 at his home in Osceola, Wisconsin . Yawanawa The Yaminawá ( Iaminaua, Jaminawa, Yawanawa ) are an indigenous people who live in Acre ( Brazil ), Madre de Dios ( Peru ) and Pando ( Bolivia ). Their homeland
120-476: Is part of Estée Lauder Companies Inc. , based in New York. Rechelbacher sold Aveda to Estée Lauder Companies, Inc., in 1997 for $ 300 million, although Aveda continues to be run as a semi-autonomous entity. Upon selling the product to Estee Lauder Companies Inc., Horst also sold off the chain of salons to his successor, David Wagner. The salons formally known as Horst and Friends was renamed Juut Salonspa. In 2004, Aveda
135-673: The Panoan language family. Linguists estimate that less than 1600 people speak the language. Its ISO 639-3 code is YAA. Very few Yaminawá people speak Spanish or Portuguese, and their literacy rate is extremely low. The Yawanawa community is currently led by Tashka and Laura Yawanawa. Tashka Yawanawa had served as Chief of the Yananawa since 2001. In just a few years, Tashka and his wife Laura ( Mixteca - Zapoteca ) have worked to increase Yawanawa territory, reinvigorate Yawanawa culture, and establish economically and socially empowering relationships with
150-603: The Austrian Junior Championships. At seventeen, he moved to Italy and started work at an exclusive salon in Rome . In 1970, Rechelbacher went to Florida to participate in a number of different competitions. In 1978, he founded Aveda and began to expand the product line into hair, skin and body care, makeup, plant-based perfumes (aromatherapy) and lifestyle products. Following the Exxon Valdez oil spill , Rechelbacher
165-614: The primary emphasis on using organically grown ingredients. Rechelbacher was the founder and chairman of the Horst M. Rechelbacher Foundation, a philanthropic organization dedicated to social and environmental preservation projects that operate on a grass-roots level. He also owned HMR Galleries, an art and antiques business, and was involved in producing films including the 1999 film Hidden Medicine. [1] Rechelbacher maintained residences in Minneapolis, Minnesota and New York City . As well as
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#1733085551743180-519: Was also criticized for using the brand name "Indigenous", as a denigration of indigenous peoples. They have since renamed the product line. Through a partnership with Native, A Public Benefit Corporation, Aveda has helped fund wind turbines. Aveda claims that it purchases enough wind energy to power its primary manufacturing facility. The company "sends sustainability surveys to publications to help decide where to place its ads". Horst Rechelbacher Horst M. Rechelbacher (1941 – February 15, 2014)
195-527: Was an Austrian American businessman who was the founder of the cosmetics company Aveda Corporation and Intelligent Nutrients. His interest in developing products without toxic chemicals launched the market for natural cosmetics in the United States. Rechelbacher was born in Klagenfurt , Austria to an herbalist and shoe maker/designer, and was the youngest of three brothers. His family apartment overlooked
210-605: Was awarded the prestigious Corporate Achievement Award at the Smithsonian Cooper-Hewitt National Design Museum . Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles (originally named The Valdez Principles). According to the company's website, "Aveda" is Sanskrit for "all knowledge". "Aveda" written phonetically as "अवेद", translates to "non-vedic" (or म्लेच्छ ). In 2009, Aveda (as
225-939: Was the first to sign onto the Valdez Principles, now the Ceres principles, joining corporate environmental responsibility with corporate bottom line. In 1992, along with his partner Kiran, he attended the Earth Summit , where three key agreements occurred: the Climate Change Convention, a precursor to the Kyoto Protocol, the Convention on Biological Diversity and an Intellectual Property Rights accord for indigenous peoples that included preventing actions that could be deemed culturally inappropriate and/or cause environmental destruction. Through this convention, Rechelbacher forged
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