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Ava Max

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Project 46 is a Canadian DJ/producer duo made up of Thomas Shaw and Ryan Henderson. They are best known for their tracks "Last Chance" with Kaskade , "Collide" with Laidback Luke and "Reasons" featuring Andrew Allen.

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82-518: Amanda Ava Koci (born Amanda Koçi ; February 16, 1994), known professionally as Ava Max ( / ˈ eɪ v ə / AY -və ), is an American singer and songwriter. She rose to prominence in 2018 with the release of her breakthrough single " Sweet but Psycho ". The song peaked at number one in 22 countries and reached number two and number 10 on the Australian ARIA Charts and US Billboard Hot 100 , respectively. In March 2020, Max released

164-492: A Mess " (2018). As of November 2023 , the video has 898 million views on YouTube . Max performed "Sweet but Psycho" on the January 23, 2019 episode of The Late Late Show with James Corden , which was the song's American television debut. She wore a pearl white corset and tulle skirt that covered her jet-black leather pants while the background lighting alternated between blue and red as four catsuit-wearing dancers performed

246-438: A board with his face on the bullseye, drinks a glass of red wine, and smokes a cigarette. The man later arrives at the mansion, where Max (now in a skin-tight latex outfit) grabs him by the hand and leads him up the staircase to a banquet. A red-haired Max slices a turkey, which the man eats. She then pours the red wine into his cup, with it changing to green. The man drinks the wine and immediately hallucinates as Max throws

328-431: A deal with Ultra/Sony for their debut album, which was slated for an early 2015 release. In May 2015, the duo returned to Monstercat with a Remix of Karma Fields ' and Kerli 's song "Build The Cities". Two months later, on July 10, they released their debut album Beautiful containing 12 songs, including their previously released Kaskade collaboration "Last Chance". In December 2015, the duo returned to Monstercat with

410-526: A dinner party hosted by him in Los Angeles, California . After Max sang " Happy Birthday " to Cirkut, he took her under his wing and handled production of her music. In July 2016, she released the song "Anyone but You" on SoundCloud , which became popular and attracted the interest of several record labels that contacted her via email, with Max ultimately signing with Atlantic Records . American songwriter Madison Love wrote "Sweet but Psycho" after signing

492-634: A dinner party in the Chateau Marmont . Cirkut was also an acquaintance of her brother. Max sang " Happy Birthday " to him, which led both musicians to work together, writing hundreds of songs and releasing "Anyone but You" on SoundCloud in July 2016. The song gained traction and attracted the attention of various record labels that contacted Max through email, ultimately leading her to sign a record deal with Atlantic Records in 2016. Max acknowledged that working with Cirkut changed her life, as she considered leaving

574-461: A kitchen knife at him, followed by him running down the staircase in horror. Max, wearing a wedding dress, dances alongside a bed containing the man, who has become comatose. She paints red splotches on an easel and shakes his head. In a flashing sequence, Max stands on the staircase, waves an axe, rips a photograph of the man, and rolls his unconscious head. In another scene, he escapes into Max's wardrobe as she smears his shirtless body with blood. In

656-677: A local university. Henderson grew up listening to Euro-style music like Alice DJ , and grew his passion for dance music through working events. Prior to teaming up with Shaw, Henderson ran two successful nightclubs in Waterloo, 140 West and Tabu, before a fire in 2010 destroyed both of the clubs. Later, another local club owner was charged with arson. In November 2010 Henderson opened BETA in Waterloo, which after 6 years of bringing top talent like Steve Angello, Tiesto and Avicii, closed its doors in early 2017. During their time as individual DJs, Henderson played at local nightclubs for fun while Shaw held

738-412: A man jumped on stage and slapped Max while she was performing "The Motto". She later revealed that the inside of her eye was scratched. The incident occurred two days after Bebe Rexha was hit by a smartphone thrown by a concert-goer during her New York concert. She collaborated with Brazilian DJ Alok on " Car Keys (Ayla) ", which was released on June 30, 2023. Her song " Choose Your Fighter " appeared on

820-424: A man kissing a woman outside an apartment as Max walks by in disgust. Cinematic black bars crop the image and the setting shifts to a brightly lit mansion. Max walks down a spiral staircase, wearing an orange jacket and black crop top; she has mascara streaks on her eyes. A piece of clothing is ripped by Max, and she invites the man by SMS to have dinner with her. Max then picks up a baseball bat, throws darts at

902-528: A mixed review, The Daily Telegraph writer Alim Kheraj called "Sweet but Psycho" "an unapologetically generic piece of pop" and opined that in contrast to Billie Holiday 's " Crazy He Calls Me ", Patsy Cline 's " Crazy ", Madonna's " Crazy for You ", and Beyoncé 's " Crazy in Love "—which are all songs about male-inspired women's madness—it says "interesting things" about female artists' newly found freedom of expression and that female pop singers are "now reclaiming

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984-526: A publishing deal with Artist Partner Group (APG), as Max proceeded to sign as an artist with the same label within a short time period. APG founder Mike Caren suggested that Max should appear on "Sweet but Psycho" to Love, which was the latter's introduction to executive production. Max and Love coincidentally collaborated together as friends during their time in college. In a 2021 interview with Rolling Stone , Love expressed happiness in her role of Max's breakthrough using "straight pop " since "every song on

1066-509: A single called "Signs" (featuring Shantee). As DJs, Project 46 have played notable events including TomorrowWorld , Ultra Music Festival , Groove Cruise, Escapade, Squamish Music Festival, Beyond Wonderland, The Hudson Project and more. Their first DJ gig was at a nightclub called Tabu in Guelph, Ontario, where they were billed below a piece of hardware called the Emulator. They were later kicked off

1148-411: A single on August 19, 2019. On September 4, 2019, she entered a joint co-publishing deal with Warner Chappell Music and Artist Publishing Group. On October 31, 2019, she released a music video for "Freaking Me Out" as a Halloween special. Max won Best Push Act at the 2019 MTV Europe Music Awards . On November 6, 2019, a duet called " Tabú " between Max and Pablo Alborán was released. Max performed at

1230-921: A standalone single. On August 9, 2024, Max was featured on a remix of " Brought the Heat Back " by South Korean band Enhypen . On September 19, 2024, she released " Spot a Fake ". On November 20, 2024, Max performed at the 2024 ARIA Music Awards in Sydney, Australia. Max has been labeled as a pop and dance-pop singer, whose music often contains interpolations from previous songs. She has been compared to contemporary artists such as Sia , Lady Gaga , Bebe Rexha, Sigrid and Dua Lipa . Max grew up listening to artists including Alicia Keys , Norah Jones , Celine Dion , Aretha Franklin , Fugees , Mariah Carey and Whitney Houston . She also cited Beyoncé , Madonna , Gwen Stefani , Fergie , Britney Spears , Christina Aguilera and Gaga as some of her influences. Max stated that Carey

1312-460: A synchronized shoulder shrug. On January 25, 2019, Max performed the song on Today . Max wore a red English-style military jacket, black leather pants, and black platform shoes, while the dancers wore black outfits. She appeared on The Ellen DeGeneres Show to perform the song on April 11, 2019, wearing a black outfit with her signature hairstyle while being joined by a group of dancers. Max performed "Sweet but Psycho" and " So Am I " (2019), on

1394-615: A weekly residency at a local pub in Port Coquitlam. Project 46 was formed in June 2011 after Henderson and Shaw met through a mutual friend via Skype. Their first collaboration came in the form of an unofficial bootleg of Swedish House Mafia 's "Save The World," which they produced from opposite sides of the country. From there Project 46 built a loyal fanbase by releasing a new original, bootleg or remix every Friday on their SoundCloud, which they jokingly called "Pancake Fridays". The name stuck and

1476-562: A year later, where she began writing songs about relationships she had observed, including those of her brother. She later stated that she was grateful for the move, as it allowed her to experience a normal childhood. During her time in South Carolina, Max attended Lexington High School for a year, after being previously homeschooled , and she recalled being constantly bullied there. After she turned 17, Max returned to Los Angeles with her brother, who acted as her manager. She acknowledged that

1558-412: Is still used by the pair to this day. Project 46's first official release was a collaboration with 15grams titled "Dreaming" featuring Matthew Sartori on and came out on September 17, 2011. The track broke Beatport's Top 100 and marked the start of their fruitful career with Canadian label Monstercat . Multiple Top 100 hits followed on Monstercat before Project 46 made their first undeniable impact on

1640-427: Is the debut single by American singer Ava Max , released on August 17, 2018, through Atlantic Records . It was later included on her debut studio album Heaven & Hell (2020). The song was written by Max, Madison Love , Tix , Cook Classics , and the producer Cirkut . "Sweet but Psycho" is a pop , dance-pop , electropop , and synth-pop song with lyrics about the perception of a young woman. The song's title

1722-665: The Billboard Global Excl. US chart than on the Global 200 , since it was formulated from personal collections over streaming playlists. In the United Kingdom, the song reached number two on the 2018 UK Singles Chart Christmas chart , behind British blogger LadBaby , who entered at number one that year with his cover of the 1985 Starship song " We Built This City ", which outsold "Sweet but Psycho" by 18,500 units. The following week, "Sweet but Psycho" peaked at number one on

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1804-587: The Billboard Hot 100 and at number 18 on the UK Singles Chart. Max released her second studio album, Diamonds & Dancefloors , on January 27, 2023. Amanda Ava Koci was born Amanda Koçi, in Milwaukee, Wisconsin , on February 16, 1994. Max's parents are from Albania ; her father, Paul (anglicized from Pavllo), is from Qeparo and her mother, Andrea, is from Sarandë . In 1991, her parents fled Albania after

1886-671: The Canadian Hot 100 for the May 11, 2019, issue of Billboard . In Australia, "Sweet but Psycho" debuted on the ARIA Singles Chart for the issue dated November 11, 2018, at number 45. It peaked at number two for three consecutive weeks and remained on the chart for 31 weeks, eventually being certified five-times platinum by the Australian Recording Industry Association (ARIA) for selling 350,000 equivalent units in

1968-494: The Jingle Bell Ball on December 7, 2019. The previously released song "Salt" was sent to digital streaming platforms on December 12, 2019. She collaborated with British-Norwegian disc jockey and record producer Alan Walker on the song " Alone, Pt. II ", which was released on December 27, 2019. " On Somebody " was released as a promotional single on December 30, 2019. On March 12, 2020, Max released " Kings & Queens " as

2050-696: The Polish Airplay Top 100 on the chart issued January 19, 2019, where it was ultimately certified diamond by the Polish Society of the Phonographic Industry (ZPAV) for track-equivalent sales of 100,000 units. "Sweet but Psycho" debuted at number 87 on the Billboard Hot 100 for the December 29, 2018, issue of Billboard . The song peaked at number 10 on the week of June 14, 2019, and remained at

2132-660: The UK Singles Chart , where it remained for four weeks before being replaced by Ariana Grande 's " 7 Rings " (2019). The song was certified triple platinum by the British Phonographic Industry (BPI) on July 31, 2020, for selling 1,800,000 equivalent units. In the Republic of Ireland, "Sweet but Psycho" peaked at the top of the Irish Singles Chart and remained on the chart for 53 weeks. It also reached

2214-758: The Ubisoft dance game Just Dance 2023 Edition revealed that "Million Dollar Baby" would be featured in the game, with Max herself serving as the coach for the dance. She released the fourth single " Dancing's Done " on December 20, 2022. On January 12, 2023, Max released the fifth single " One of Us ". She performed at the WorldPride festival in Sydney , Australia, on March 5, 2023. Max then embarked on her first headlining concert tour , titled On Tour (Finally) , between April to September 2023, with shows across Europe and North America. During her Los Angeles concert on June 20, 2023,

2296-557: The fall of communism in the country , and lived at a Red Cross supported church in Paris for a year. While in Paris, they met a woman from Wisconsin who helped them immigrate to the United States and reside in the state, where Max was later born. During her childhood, Max often saw her parents struggle to earn an income, as they each worked three jobs without speaking English. Her mother was a classically trained opera singer, while her father

2378-462: The fashion and cameras on the red carpet . Her self-cut "Max cut" hairstyle consists of her asymmetric peroxide blonde hair parted down the center, with the right side containing a chin-length bob cut , while the left side was longer and wavy. She explained that she did not feel authentic with her normal haircut, and that it was about embracing herself and being unique. While interviewed by Audacy in 2020, Max described her hair as "symbolic of having

2460-483: The pre-chorus . Chris DeVille of Stereogum compared "Sweet but Psycho" to Eurodance songs such as La Bouche 's " Be My Lover ", Eiffel 65 's " Blue (Da Ba Dee) ", and Cascada 's " Everytime We Touch ", along with Lady Gaga 's electropop singles " Poker Face " and " Bad Romance ". The lyrics of the track describe the perception of women in relationships; the word "psycho" refers to the feeling of being accepted for having an outspoken personality. A quotation from

2542-526: The soundtrack of the 2023 film Barbie , which was released on July 21, 2023. The song was later serviced to Italian radio as the fifth single of the soundtrack on July 28, 2023. On January 19, 2024, Max and Norwegian DJ Kygo released their collaboration " Whatever ", which peaked at number one in Norway and reached the top 10 in Belgium, Bulgaria, Croatia, and Sweden. On April 4, 2024, Max released " My Oh My " as

Ava Max - Misplaced Pages Continue

2624-404: The stock scream effects used in the production. Bubblegum pop inspired verses are incorporated with hand-claps , and the bridge uses elements of trap music that are accompanied by a belt from Max. A kick-drum roll is used in the downbeat , which also includes a stereo call and response in every fourth measure of the chorus, coming second in the verse, and the first half of

2706-525: The American television series 30 Rock is referenced in the chorus' lyrics, "Grab a cop gun kinda crazy / She's poison but tasty". Remixes of "Sweet but Psycho" by Paul Morrell, Morgan Page , and Dirty Disco were released. Morrell's remix has a dark tone and lead, with a thick bassline in contrast to Page's uplifting remix that includes melodic touches. The Dirty Disco remix fuses layered piano chords and synthesizer stabs with drum programming to make

2788-484: The Australian breakfast television show Sunrise on April 29 of that year, marking her debut performance on Australian television. Max performed the song in a medley with "So Am I" and " Salt " (2019) at the 2019 Wango Tango concert. She wore a green-and-purple long-sleeved outfit that was made by Zemeta, black leather pants, silver Steve Madden stiletto boots, and an iridescent Avec Les Filles trenchcoat. During

2870-763: The United States. "Sweet but Psycho" topped the Sverigetopplistan chart of Sweden on October 5, 2018, remaining at the summit for four consecutive weeks, before entering the charts in Finland and Norway, and peaking at number one in both of the countries. Writing about the song's international performance, Dan Rys of Billboard compared it to promotional strategies used by the Backstreet Boys and Dua Lipa , stating that they "have always worked in Europe and outside of America". He noted that "Sweet but Psycho" performed better on

2952-649: The album. Heaven & Hell was released on September 18, 2020, alongside a music video for the song " Naked ". The album peaked at number two on the UK Albums Chart and at number 27 on the Billboard 200 . On November 13, 2020, Max was featured on " Stop Crying Your Heart Out " as part of the BBC Radio 2 Allstars Children in Need charity single, which peaked at number seven on the UK Singles Chart . " My Head & My Heart "

3034-527: The country. The song topped the New Zealand Singles Chart on January 7, 2019, where it was later certified platinum by Recorded Music NZ (RMNZ) for selling 30,000 units in the country. In Brazil, "Sweet but Psycho" was certified double diamond by Pro-Música Brasil (PMB) for selling 320,000 equivalent units. The lyrics of "Sweet but Psycho" have been criticized by several mental health advocates for stigmatizing mental illnesses. Kheraj stated

3116-534: The dance music scene with their breakthrough release "Reasons" featuring the vocals of Andrew Allen in April 2012. Within a week "Reasons" shot past Tiesto ’s remix of "Somebody I Used To Know" to take the #1 spot on Beatport overall, and was the first of their tracks to garner radio play on BBC Radio 1 and Sirius XM. That same year Project 46 debuted at #100 on the DJ Mag Top 100 list, joining Richie Hawtin and Deadmau5 as

3198-575: The fifth single from her then-unreleased debut studio album Heaven & Hell (2020). The song topped the Billboard Adult Top 40 on the chart dated December 12, 2020. She also appeared as a featured artist on the country song "On Me" with Thomas Rhett and Kane Brown . It was included on the soundtrack of the 2020 film Scoob! on May 15, 2020, accompanied with a music video. Max released " Who's Laughing Now " on July 30, 2020, and " OMG What's Happening " on September 3, 2020, as singles from

3280-625: The final song in a medley, following "So Am I" and "Torn" at the 2019 Jingle Bell Ball , performing with other artists such as the Script , Rita Ora , Regard and Mabel . Credits adapted from Tidal . Sales figures based on certification alone. Sales+streaming figures based on certification alone. Project 46 Henderson was born in Waterloo, Ontario , and Shaw in Vancouver , where they both still reside. Growing up, Shaw

3362-590: The freedom to do your own thing" and a "visual representation of her self expression", stating that it was an escape from conformity . Max has described herself as "100% Albanian" and stated that she wants to give back to the community. She is able to speak the language, but cannot read it. Max is outspoken about female empowerment , which is reflected in her music. In a 2023 interview with Nylon , Max revealed that she dated Cirkut briefly after they met and have remained friends since then. Studio albums Supporting Sweet but Psycho " Sweet but Psycho "

Ava Max - Misplaced Pages Continue

3444-404: The grain while making public appearances, often seeking designers who are overlooked, and wearing outlandish outfits, as she wants "to give people an experience". She stated that she was influenced by fashion in the 1990s , citing Gwen Stefani and Cindy Crawford as influences. However, Max preferred making music in the studio than appearing in public, stating that she did not like the attention of

3526-582: The issue dated February 2, 2019, which was aided by several remixes by Paul Morrell, Morgan Page, and Dirty Disco. It was certified quadruple platinum by the Recording Industry Association of America (RIAA) on June 1, 2022, for sales of 4,000,000 certified units in the US. The song ranked at number 25 on The 25 Most-Consumed Songs of 2019 chart compiled by BuzzAngle Music , having sold more than 1,838,139 units. "Sweet but Psycho" peaked at number 11 on

3608-446: The latter was also highly compared to Madonna. Max responded to the comparisons, stating that while Gaga was an "incredible" artist, people should not compare her to other people only for having the same hair color and releasing pop music. Although she described the comparisons as "lazy", she understood that it is "an easy thing to do" after being fascinated with pop artists since her childhood. Max acknowledged that she often goes against

3690-449: The moniker Amanda Kay, including a 2008 extended play . At the age of 13, Max came up with the middle name Ava and adopted it as her first name after stating that she did not like being called Amanda while growing up. Max adopted the stage name Ava at the age of 14, and moved to Los Angeles, California , to pursue a music career at the suggestion of her mother, but was constantly rejected for being underage. Max relocated to South Carolina

3772-471: The music industry after being creatively stifled. After signing the deal at the age of 22, she began searching for a last name to use as her stage name, eventually deciding on Max. The name was chosen since it combined elements of being masculine and feminine. From 2016 to 2017, Max adopted her signature hairstyle titled the 'Max Cut', which is seen in her logo as a substitute for the 'A' in Max. On August 4, 2017, Max

3854-580: The negative connotations around madness and womenhood [ sic ]". The release of "Sweet but Psycho" led to the song being promoted on streaming services , with Max seeing an increase in streams and social media followers. It topped the Swedish Spotify chart and had strong engagement in Bulgaria, which led to Caren recommending the song should be established in Nordic countries before expanding to

3936-460: The only Canadian DJs to make the poll. Project 46's career took off in 2013 as world-renowned producers started to take notice of their talent. Their first big-name collaboration was in February with dance music legend Paul Oakenfold on "Higher" featuring Daphne, which they released for free download and saw support from the likes of Gareth Emery , Thomas Gold and 3lau . The well-received single

4018-679: The other side. I run downstairs, and then I'm like, 'Oh my God, [the cookies] almost burnt.' As I'm going [back] upstairs, I see in the mirror my reflection and the haircut, and...I literally tilted my head, like, why does this feel like me? It felt like me, like I had found myself. Max has often been compared to Lady Gaga for her music and "ostentatious presentation", which includes her platinum blonde hair, persona, and stage name. Chris DeVille of Stereogum criticized Max's music for being too similar to Gaga, stating that it "falls short in terms of lyrics, production, melody, dynamics, personality, and every other conceivable metric", despite recognizing that

4100-763: The partnership "did not work out" due to differences and receiving orders from her brother and because neither knew anyone in the area. Max's difficulty in searching for producers and songwriters alone caused her to spiral "down a really bad path", which led her to drink at an early age and survive on 20 dollars a week. Max released "Take Away the Pain" in 2013, which was remixed by the Canadian duo Project 46 in July 2015. For several years, her demos were rejected and not returned by record producers and songwriters. She also faced several incidents of sexual harassment . In 2014, Max had her first meeting with Canadian record producer Cirkut at

4182-479: The position for three consecutive weeks, earning Max her first top 10 song in the US. The staff of Billboard said the song's "anomaly" in contemporaneous mainstream music that embraced hip hop and R&B allowed pop radio to immediately accept its mainstream sound after stagnating from the "clumsy" rotation of both genres in streaming media . The song also topped the US Dance Club Songs chart for

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4264-485: The pre-show of the 2019 MTV Video Music Awards , Max began her performance with " Torn " (2019) before segueing into "Sweet but Psycho". Max and all the dancers wore silver outfits and gladiator boots while performing a choreographed dance with vocal runs. At the 2019 MTV Europe Music Awards , she performed the song along with "Torn". Max wore a red gown while performing on a white runway, which used "minimalist imagery to maximum effect". She performed "Sweet but Psycho" as

4346-429: The radio was rap ". "Sweet but Psycho" was released for digital download and streaming by Atlantic Records as the first single from Max's debut studio album Heaven & Hell (2020). The song was written by Max, Love, Tix , Cook Classics , and Cirkut, with the latter of the five solely handling production. When Max was a child, her parents said that "you're sweet, but you're a little psycho"; this inspired

4428-464: The release of "Collide" the duo took on a heavy touring schedule, but still found time to release their Beatport Top 10 collaboration with fellow Canadian producer Bynon titled "Eyes", garnering play from the likes of Pete Tong , Paul Oakenfold, EDX , Gareth Emery , Afrojack , Benny Benassi and more. On November 21 they put out their last track of the year, and second collaboration with Laidback Luke, called "Memories". In May 2014 Project 46 signed

4510-515: The song "boasts lyrics akin to clickbait , pejoratively using terms such as 'psycho' and 'crazy' to evoke a sentiment that seems starkly at odds with the recent progress the music industry has made in how mental health is discussed". On January 25, 2019, the UK's Zero Suicide Alliance released an open letter condemning the song's lyrics for "perpetuating existing stereotypes" that further stigmatize mental illness; Irish mental health organizations tried to ban

4592-470: The song from radio airplay in their country due to the lyrics "misrepresenting psychotic illnesses". In response to the criticism, Max said in a 2019 interview with Vanity Fair that the song is about several gaslighting experiences with men. She defended the use of "psycho", stating the word has "a deeper meaning" and that she wanted the mental illness-related music video to be a theatrical experience for everyone. The music video for "Sweet but Psycho"

4674-513: The song reached the top of the Billboard Dance Club Songs chart, and later peaked at number 10 on the Billboard Hot 100 . Max was also featured on the Vice and Jason Derulo song " Make Up " on October 23, 2018, and made an appearance on David Guetta 's 2018 studio album 7 on the track "Let It Be Me". On March 7, 2019, she released the follow-up single " So Am I ", which reached

4756-404: The song sound "tribal". "Sweet but Psycho" was met with mixed to positive reviews from music critics . Writing for Billboard , Jon Ali praised "Sweet but Psycho" for providing an "instantly addictive" slice of pop; the publication also singled out the "pristine, instantly repeatable chorus". Sam Brooks of The Spinoff called it "a Frankenstein of a pop track" and said the song would fit

4838-423: The song's title. In an interview with Idolator , Max discussed the message of the song, stating it is "about a girl who's not afraid to show all of her sides and her dualities, and about a guy loving all those sides". Max continued, saying she was misunderstood as a "psycho" but was "an outspoken girl ... speaking her mind". "Sweet but Psycho" is a pop, dance-pop , electropop , and synth-pop song that

4920-533: The song, " Kings & Queens ", which peaked at number 13 on the Billboard Hot 100 and at number 19 on the UK Singles Chart . It was followed by the release of her debut studio album, Heaven & Hell , in September 2020, which charted at number two on the UK Albums Chart and at number 27 on the US Billboard 200 . In November 2020, the song " My Head & My Heart " was released, which peaked at number 45 on

5002-464: The stage by the local resident for not playing to his taste, and were paid $ 150 for the show. In March 2013 Project 46 began their first headlining "No One" Tour, titled after their Beatport Top 10 hit. Later that year the pair were asked by Grammy-nominated producer Morgan Page to join Phase 1 of his Morgan Page Presents 3D Tour, the first 3D DJ Tour of its kind that kicked off in September 2013. Exactly

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5084-515: The summit on the 2018 Irish Singles Chart Christmas number ones, beating Grande's " Thank U, Next " (2018) by 300 units in sales. On the German Offizielle Deutsche Charts , the song debuted at number 82 on October 26, 2018, later topping the chart for six weeks and charting for 50 weeks. In Slovenia, it peaked at number one and ranked at the same position on the country's 2019 year-end chart. In Poland, "Sweet but Psycho" topped

5166-506: The top 10 in Poland, Norway, Finland and the Netherlands. A remix of the song was released on July 3, 2019, which featured South Korean boy band NCT 127 . The songs " Blood, Sweat & Tears " and " Freaking Me Out " were released as promotional singles in July 2019. On August 7, 2019, Max was featured on the song "Slow Dance" by American singer-songwriter AJ Mitchell , and released " Torn " as

5248-574: The top 10 in several countries, including Austria, Belgium, Canada, Germany, Netherlands, and Switzerland. In February 2022, Max hinted at a new project by replacing her 'Max Cut' hairstyle with cherry-red shoulder-length hair and emphasizing a red and pink appearance on her social media accounts. While interviewed at the Billboard Women in Music event in March 2022, she acknowledged that her second studio album

5330-603: The tracklist of Lady Gaga's 2008 debut album The Fame . He commended Max for fusing elements of the music of Gaga, Katy Perry , and Marina Diamandis to become the Mary Shelley of pop. According to the Belfast Telegraph staff, the song is "infectiously catchy, earworm-friendly", and sassy. Vulture writer Myles Tanzer said the song "follows the classic Luke and Cirkut formula: a scientifically perfect '80s-inspired pop song, heavy on hooks and tweetable lyrics". In

5412-505: The various uses of the word "psycho", describing the video as "a funhouse mirror distortion of relationship problems that many women face". Steve Erickson of Studio Daily considered it to be "a more modest version of Lady Gaga's elaborate roleplay". Kheraj noted the video for referencing films such as Fatal Attraction (1987) and The Shining (1980), and compared the negative connotations of mental health to other music videos such as Rihanna 's " Disturbia " (2008) and Bebe Rexha 's " I'm

5494-438: The wardrobe, a mutilated corpse falls out in front of the man. Sequences of Max with the unconscious man are shown; she pours gasoline on him then sets the room alight. Hannah Hightman of V magazine described the music video as an "aesthetic psychosis ", stating Max's psycho characteristics are "too possessive, too dominant, too uninhibited". She continued, complimenting the video's satirical nature, praising Max's parodies of

5576-536: Was Max's first top 10 single in the United States, peaking at number 10 on the Billboard Hot 100 . It was the highest-selling year-end song of 2019 in Slovenia and has attained multiplatinum certifications in 13 countries, as well as diamond in France, Brazil, Germany, and Poland. An accompanying music video was directed by Shomi Patwary and depicts Max's character assaulting a man portrayed by model Prasad Romijn. The video

5658-794: Was a pianist. Max moved with her family to Virginia when she was 8 years old, where she was raised in Hampton Roads . While living in Virginia, she competed in numerous Radio Disney singing competitions at Greenbrier Mall in Chesapeake and debuted at the NorVa in Norfolk when she was 10 years old as an opening act, where she performed Whitney Houston 's 1987 song " I Wanna Dance with Somebody (Who Loves Me) ". Max often traveled to Florida in order to perform in singing competitions, and began releasing music under

5740-731: Was added to MTV Clubland's rotation. The pair wrapped up the landmark year jumping 30 spots on DJ Mag's Top 100 DJs poll to #70 before being commissioned by popular act Krewella for an official remix of "United Kids of the World". Project 46 kicked off 2014 releasing a collaboration with Laidback Luke titled "Collide" featuring Collin McLoughlin on Luke's MixMash label. The track hit the Top 20 Overall on Beatport, received radio play on BBC Radio 1 and Sirius XM, and saw support from big names like Tiesto, George Acosta, Danny Howard , R3hab and more. Following

5822-475: Was always involved in the arts, taking part in piano lessons, choir training, and school theatre, while also finding time to teach himself the guitar and drums. Though originally interested in Alternative music, Shaw was later introduced to dance music and FL Studio by a friend, which the pair use for production to this day. Before joining Project 46 Shaw worked at a local Costco while majoring in computer science at

5904-477: Was compared to films Fatal Attraction (1987) and The Shining (1980), as well as music videos by Rihanna and Bebe Rexha . Max performed the song at several televised events and as part of a medley during the 2019 MTV Video Music Awards and 2019 MTV Europe Music Awards shows. In 2014, after having had several demos rejected by producers and songwriters, and being caught out by questionable business deals, Max first met Canadian record producer Cirkut at

5986-406: Was constantly used; the video was filmed using a vintage anamorphic lens that was made by Lomo , and it was rotoscoped and filtered to appear sharp. An ending for the music video in which Max wakes up from a dream was filmed, though the sequence was scrapped because Patwary disliked the cut and wanted it to finish with an open-ended conclusion. The music video begins with a grayscale scene of

6068-428: Was directed by Bengali American filmmaker Shomi Patwary and features model Prasad Romijn. It was released on August 27, 2018. Max connected with Romijn through Instagram , where he was invited to film the music video through the producer. Patwary used saturated colors for the video so that it would be perceived as artificial; he did not want the visual to appear realistic because it would be too violent. Lens flare

6150-525: Was featured on the Le Youth song "Clap Your Hands", where she sang two different melodies. Max released the song "My Way" on April 20, 2018, which peaked at number 38 on the Romanian Airplay 100 chart. On May 11, 2018, "Slippin", a collaboration with American musician Gashi , was released. On June 8, 2018, Max was featured on the song "Into Your Arms" by American rapper Witt Lowry. A month later, " Salt "

6232-503: Was followed by two Beatport Top 10s, both within the space of a month, for "You & I" with DubVision featuring Donna Lewis on SPINNIN' and "No One" featuring Matthew Steeper on Monstercat . In September 2013, Project 46 put out their biggest hit to date, a collaboration with top producer Kaskade titled "Last Chance" that was featured as the opening track on his Grammy-nominated album Atmosphere . "Last Chance" saw heavy radio play on BBC Radio 1 and Sirius XM, and its official music video

6314-444: Was inspired by music of the 1980s . Sheet music shows a time signature of 4 common time, with a tempo of 137 beats per minute, in the key of D major . Three distinct, hypnotic hooks are used in the electronic dance music -themed chorus ; the hooks overlap with each other, including "psycho/right though", "m-m-m-m-mine" [ sic ], and "run, don’t walk away". Max's vocals are pitch-altered and overshadow

6396-404: Was inspired by frequent interactions between Max and her parents. It received mixed to positive reviews from music critics , who praised its upbeat sound and catchy chorus, but criticized its formulaic production. Upon release, "Sweet but Psycho" appeared on various Spotify playlists before peaking at number one in 22 countries, including Sweden, Finland, Norway, and the United Kingdom. The song

6478-497: Was released on November 19, 2020, which served as a bonus track from the digital re-issue of Heaven & Hell . On June 8, 2021, Max released " EveryTime I Cry ", which she stated was a "continuation" of her aforementioned studio album. She appeared on the R3hab and Jonas Blue song "Sad Boy" as a featured artist with Kylie Cantrall on September 10, 2021, in addition to Tiësto 's song " The Motto " on November 4, 2021. The latter reached

6560-492: Was sent to SoundCloud. On August 13, 2018, she released "Not Your Barbie Girl" as a promotional single . " Sweet but Psycho " was released on August 17, 2018. The song became Max's commercial breakthrough, reaching number one in more than 22 countries including Germany , Switzerland , Austria , Norway , Sweden , New Zealand , and the United Kingdom , where it stayed at number one for four consecutive weeks. In January 2019,

6642-483: Was the biggest influence on Heaven & Hell and recalled how she grew up listening to her music on loop, such as " Vision of Love ". It was funny, 'cause I was actually experimenting with different haircuts and colors, pink hair, blue hair, all that kind of stuff. Nothing felt like me. One day I cut my hair, my actual hair, cut it on the right side, and I remember I had something in the oven; I think they were chocolate-chip cookies. And I run downstairs without cutting

6724-481: Was written the previous year during a personally difficult time. The album's lead single " Maybe You're the Problem " was released on April 28, 2022. Max announced her second studio album Diamonds & Dancefloors on June 1, 2022, which later released on January 27, 2023. She released " Million Dollar Baby " on September 1, 2022. The album's third single " Weapons " was released on November 10, 2022. On November 16, 2022,

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