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57-509: Atomic Blonde premiered at South by Southwest on March 12, 2017, and was released in the United States on July 28, by Focus Features . The film was a box-office hit, grossing $ 100 million worldwide against a budget of $ 30 million, and received generally positive reviews from critics. Many compared the film to the John Wick series, for which Leitch was an uncredited co-director and producer of

114-522: A bug in her coat. She tells Lasalle, who calls and threatens Percival with her knowledge of his Bremovych meeting. Percival goes to Lasalle's apartment and kills her, fleeing as Lorraine arrives moments later. Lorraine discovers Lasalle's photographs and realizes Percival has The List. Percival attempts to flee, but Lorraine intercepts, kills him, and takes The List. Later, Lorraine is debriefed by MI6 executive Eric Gray and Emmett Kurzfeld. While there, she discovers Percival had told Gray he had The List and he

171-472: A combination of 1980s songs as well as covers of them. The latter were used to add "a contemporized feeling of the '80s". The movie's producers were initially worried that they would not be able to get the rights to all the songs that Leitch wanted to use, but Leitch himself estimated that around 75% of his picks made it into the final product. Though the Berlin Wall fell in 1989, the concentration of iconic songs

228-451: A compass . The event was first held in March 1987. The organizers considered it a regional event and expected around 150 attendees to show up, but over 700 came, and according to Black "it was national almost immediately." Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swenson remained the festival's key organizers as of 2010. Singer-songwriter Michelle Shocked

285-425: A keynote interview of Facebook CEO Mark Zuckerberg by technology journalist Sarah Lacy that was considered by some observers to be a "train wreck" due to an audience perception that Lacy was asking uninteresting questions, as well as mocking or terse answers in response from Zuckerberg. In 2008, a comedy element was added to SXSW; it was held for one night. (By 2012, comedy performances occurred on all nights of

342-450: A local music festival, with the help of two other people at the Chronicle : editor and co-founder Louis Black , and publisher Nick Barbaro. Louis Meyers, a booking agent and musician, was also brought on board. Black came up with the name, as a play on the name of the 1959 Alfred Hitchcock film North by Northwest . It should not be confused with "southwest by south" (SWbS), a point on

399-537: A musician and the sound editor on Mutual Appreciation , is credited with coining the term "mumblecore" at a bar while at the festival. The film Hooligans won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature, while The Puffy Chair won the Feature Film Audience Award in the "Emerging Visions" category. The documentary film Cowboy del Amor won

456-508: A small show at the 2004 SXSW Music festival, and was signed to Perry's Custard Records soon thereafter, where he would go on to release all three of his subsequent albums. The 2005 SXSW Film is considered by some to be the origin of the mumblecore film genre. A number of films now classified as mumblecore, including The Puffy Chair , Kissing on the Mouth , Four Eyed Monsters and Mutual Appreciation , were screened, and Eric Masunaga ,

513-511: A strong thug working for Bremovych who fights Lorraine several times. An adaptation of the graphic novel The Coldest City was announced in May 2015. Described by Variety as a "Passion Project" for Theron, she first came across the story five years prior, when her production company Denver and Delilah Productions was sent the then-unpublished graphic novel. Theron's interest in the first John Wick movie inspired her to get David Leitch , one of

570-579: A trade show, speakers, parties, and a startup accelerator. In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the alternative weekly The Austin Chronicle , to talk about organizing an extension of that festival into Austin. They thereafter announced they were going to hold a "New Music Seminar Southwest". The plans did not materialize, however, so Swenson decided to instead co-organize

627-523: A watchmaker she visited and spots Bakhtin. Lorraine is informed that Satchel's identity has been compromised. Percival kills Bakhtin and takes the wristwatch from which he discovers who Satchel is. Meanwhile, Lorraine learns that Spyglass, the Stasi officer who gave The List to Gascoigne, has memorized it. Ignorant that Percival has The List, she makes plans with him to escort Spyglass to West Berlin. Percival meets with Bremovych and offers Satchel's identity "to keep

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684-534: Is told to keep an eye out for Satchel, a mysterious double agent for the KGB. Arriving in Berlin, she encounters two KGB agents with a message from their boss, Aleksander Bremovych. She escapes them and is picked up by her real contact, maverick MI6 station head David Percival. Lorraine searches Gascoigne's apartment and discovers a picture of him and Percival. Percival had previously denied knowing Gascoigne, so she suspects Percival

741-486: The Associated Press gave the film 2/4 stars, calling it "largely a vacant, hyper-stylistic romp that trades on the thick Cold War atmosphere of far better films". In July 2017, Leitch expressed a desire to develop a sequel film to Atomic Blonde , saying that the project is dependent on the first film's success. In May 2018, Theron confirmed that a sequel was in active development. By July 2019, Leitch announced that

798-676: The Academy Award for Best Picture in 2010. The winners of the feature jury awards were, for documentary feature, 45365 , and for narrative feature, Made in China . The 2010 music festival, which took place March 12–21, was dedicated to Alex Chilton , who died shortly before he was to perform with Big Star . A tribute concert was performed in his honor on March 20, 2010. At the 2010 festival, nearly 2,000 bands were officially scheduled to perform, and festival reps estimated that over 13,000 industry representatives attended. Though traditionally

855-474: The Austin Convention Center , where it is still held. In 1994, SXSW added a component for film and other media, named the "SXSW Film and Multimedia Conference". Johnny Cash was the keynote speaker. That year, the three brothers of the band Hanson were brought to SXSW by their father in order to perform impromptu auditions for music executives, in the hopes of getting industry attention. Among

912-547: The South by Southwest on March 12, 2017. Atomic Blonde grossed $ 51.7 million in the United States and Canada and $ 48.3 million in other territories, for a worldwide total of $ 100 million, against a production budget of $ 30 million. In North America, Atomic Blonde was projected to gross around $ 20 million from 3,304 theaters during its first weekend. It grossed $ 1.52 million from Thursday night previews at 2,685 theaters. After making $ 7.1 million on its first day (including previews),

969-508: The first film . As of April 2020, a sequel was in development. In November 1989, days before the collapse of the Berlin Wall , KGB agent Yuri Bakhtin kills MI6 agent James Gascoigne and steals his watch containing The List, a microfilm document with the names of every intelligence agent active in Berlin . A day later, top-level MI6 spy Lorraine Broughton is dispatched to recover The List. She

1026-544: The "hub" of the festival; most events associated with the festival take place at venues in and around Downtown Austin. In April 2021, Penske Media Corporation purchased a 50% stake in SXSW. SXSW Music is the largest music festival of its kind in the world, with more than 2,000 acts as of 2014. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel. The music event has grown from 700 registrants in 1987,

1083-437: The 2003 film Monster , 2006's East of Havana , 2007's Sleepwalking , 2011's Young Adult and 2017's Atomic Blonde . In July 2013, the company signed on with Bunim/Murray Productions to develop and produce unscripted programming for television. In January 2015, Denver & Delilah signed a first-look deal with Universal Cable Productions to develop and produce scripted series for NBCUniversal , and for that

1140-497: The 2012 SXSW Interactive was generally stated to be " social discovery " mobile apps, which let users locate other nearby users. Social discovery apps that had a presence at SXSW included Highlight , Glancee, Sonar and Kismet. SXSW Film saw the premiere of two major Hollywood films: The Cabin in the Woods and 21 Jump Street . Two films obtained distribution deals: Girls Against Boys and The Tall Man . Another film, Gimme

1197-523: The Austin Music Awards kick off the festival, that year organizers slated it as the closing act. Local musician Bob Schneider earned 6 awards, including Song of the Year, Singer of the Year, and Band of the Year (with Lonelyland .) The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape . At the 2010 Film festival, Magnolia Pictures bought the film rights to

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1254-519: The KGB, and kills him. She and Kurzfeld return to the United States with The List. In their conversation, it is implied Lorraine is actually a triple agent and had been working for the CIA all along. In addition, Sam Hargrave and Bill Skarsgård make brief appearances as MI6 agent James Gascoigne and as Lorraine's East German contact and presumed CIA ally Merkel, respectively. Daniel Bernhardt also played

1311-680: The Loot , which won the SXSW Narrative Feature Grand Jury Prize, got a distribution deal a week after the festival. Bay of All Saints received the Audience Award for Best Feature Documentary. 2012 was also the first year the music portion was expanded to Tuesday. The musical festival included rappers such as Talib Kweli and Lil' Wayne , along with surprise appearances by Big Sean and Kanye West ; indie bands that appeared included MENEW and The Shins . Bruce Springsteen

1368-485: The SXSW Competition Award and the Audience Award. A secret concert at the 2006 SXSW Music by the band The Flaming Lips was called one of the "Top 10 Music-Festival Moments" of all time by Time magazine in 2010. The 2006 SXSW Interactive featured a keynote panel of Misplaced Pages co-founder Jimmy Wales and Craigslist founder Craig Newmark . That year, "Screenburn at SXSW", a component for video games ,

1425-556: The SXSW Film Conference programmed over 250 sessions with 735 speakers. Past speakers included Jon Favreau , Mark Duplass , Ava DuVernay , Ryan Gosling , Nicolas Cage , Alejandro Jodorowsky , Tilda Swinton , Amy Schumer , Sally Field , Joss Whedon , Christine Vachon , RZA , Matthew McConaughey , Danny Boyle , Seth MacFarlane , Catherine Hardwicke , Richard Linklater , David Gordon Green , Harmony Korine , Henry Rollins , Sarah Green and Robert Rodriguez . Although

1482-583: The SXSW Film Festival programmed 150 feature films and 106 short films, selected from 7,361 submissions. Past world premieres included Furious 7 , Neighbors , Chef , 21 Jump Street , The Cabin in the Woods , Dance of the Dead , Bridesmaids and Insidious , and the TV series Girls , Silicon Valley , and Penny Dreadful . SXSW Interactive focuses on emerging technology. The festival includes

1539-455: The award for Best Narrative Feature. The 2010 Interactive festival had an estimated 12–13,000 paying attendees, which represented a 40% jump over the previous year. This was the first year in which the interactive festival's attendance surpassed the music festival's. The keynote presentation was an interview of then-Twitter CEO Evan Williams by Umair Haque , an interview that many in the audience found disappointingly superficial. Also during

1596-439: The balance", and tips him off about their plan to extricate Spyglass. Lasalle covertly photographs the meeting. During the extrication of Spyglass, Percival secretly shoots and wounds him. Lorraine battles multiple KGB agents while trying to escape with the wounded Spyglass. After a grueling fight and a car chase, their car is pushed into a river and Spyglass drowns. Lorraine makes it to West Berlin and realizes Percival has planted

1653-410: The band The Polyphonic Spree at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label. At the 2002 SXSW Film Festival, the film Manito won the jury award for narrative feature, while the documentary Spellbound won the jury award for documentary feature. British singer James Blunt was discovered by producer Linda Perry while playing

1710-488: The big leagues of film festivals around the world." That festival was also notable for having the premiere of the film Bridesmaids . The March 15 screening of the Foo Fighters documentary Back and Forth was followed by a surprise live performance by the band itself, with a setlist that included the entirety of the then-upcoming album Wasting Light . SXSW 2012 ran from March 9 to 18. The standout technology of

1767-535: The camera. Festival programming categories include: Special Events, Headliners, Narrative Spotlight, Documentary Spotlight, Narrative Competition, Documentary Competition, Visions, Midnighters, 24 Beats Per Second, SXGlobal, Episodic, Festival Favorites, and Short Film Programs. The SXSW Film Awards , which occur on the last day of the Film Conference, honor films selected by the Feature and Short Film Juries. In 2015,

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1824-829: The company runs the conference SXSW EDU and the SXSW Sydney festival (from 2023, in Sydney , Australia) and co-runs North by Northeast in Toronto . It has previously run or co-run the events North by Northwest (1995–2001), West by Southwest (2006–2010), SXSW Eco (2011–2016), SXSW V2V (2013–2015), and the me Convention (2017–2019). In addition, a large number of other events, past and present, sometimes collectively referred to as "four-letter festivals", have been inspired by SXSW. The Austin Convention Center in Downtown Austin functions as

1881-516: The conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin ; in both years there was a smaller online event instead. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to SXSW,

1938-452: The directors, to helm the project. Leitch eventually left John Wick: Chapter 2 to direct the film. According to Theron, the success of Mad Max: Fury Road helped guide the development of Atomic Blonde . The film features a bisexual subplot that was not in the original book. This came from writer Kurt Johnstad, who suggested it after Theron was "thinking about how do you make this different from other spy movies". Leitch has insisted that

1995-565: The festival.) The 2009 festival was held March 13–22. The Interactive section of SXSW in particular drew larger attendance levels; the influx strained the networks of providers such as AT&T (primarily due to heavy iPhone usage). Also new was the founding of an international organization for those not attending, dubbed NotAtSXSW. Coordinating through Twitter and other online tools, notatsxsw events were held in London, New York, Wisconsin, Portland, Oregon and Miami. The 2009 SXSW Interactive saw

2052-473: The film an average grade of "B" on an A+ to F scale. Richard Roeper of the Chicago Sun-Times gave the film 3.5 out of 4 stars, saying: "Borrow from Bourne and Bond . Rinse and repeat. This is the recipe for the quite ridiculous, ultra-violent and deliriously entertaining Atomic Blonde , a slick vehicle for the magnetic, badass charms of Charlize Theron, who is now officially an A-list action star on

2109-419: The film festival highlights independently produced films and emerging directing talent with unique visions, the festival has long served studios as a barometer for their comedies, with enthusiastic fans indicating how they might play in wide release. The SXSW Film Festival runs nine days, simultaneously with the SXSW Film Conference, and celebrates raw innovation and emerging talent both behind and in front of

2166-506: The film has an approval rating of 79% based on 367 reviews, with an average rating of 6.6/10. The website's critical consensus reads, " Atomic Blonde gets enough mileage out of its stylish action sequences – and ever-magnetic star – to make up for a narrative that's somewhat less hard-hitting than its protagonist." On Metacritic , the film has a weighted average score of 63 out of 100, based on reviews from 50 critics, indicating "generally favorable reviews". Audiences polled by CinemaScore gave

2223-416: The film went on to open to $ 18.3 million, finishing fourth at the box office, behind Dunkirk , The Emoji Movie and Girls Trip . In its second weekend the film dropped 55% to $ 8.2 million, finishing seventh at the box office. It made $ 4.5 million in its third week and $ 2.2 million in its fourth, finishing 10th and 13th at the box office, respectively. On review aggregation website Rotten Tomatoes ,

2280-627: The first year of the conference, to over 161,000 attendees in 2018. SXSW Film and SXSW Interactive events have grown every year, bringing over 32,000 registrants to Austin in March 2013. Bands must cover their own expenses for travel and lodging at the event. All performers are offered a cash payment or a wristband package that allows access to all music events. SXSW Film Conference spans five days of conference panels and sessions, and welcomes filmmakers of all levels. Programming consists of keynote speakers, panels, workshops, mentor sessions and more, with expert filmmakers and industry leaders. In 2015,

2337-502: The former, after previously co-directing the first John Wick film . The filmmaker stated that it sounded like a great idea. South by Southwest South by Southwest ( SXSW ) is an annual conglomeration of parallel film , interactive media , and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas . It began in 1987 and has continued growing in both scope and size every year. In 2017,

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2394-538: The interactive festival, the first-ever (and so far only) "Hive Awards For the Unsung Heroes of the Internet" were held. The 2011 SXSW festival ran from March 11 to 20. The keynote presenter for SXSW Interactive was Seth Priebatsch, founder and CEO of the mobile-gaming platform SCVNGR . The 2011 Interactive festival was by far the largest it had ever been, with an estimated 20,000 attendees. Also in attendance at SXSW

2451-529: The launch of the Foursquare application, which was called "the breakout mobile app " of the event by the Mashable blog. In 2009 the first Indian classical music artists performed at SXSW: Canadians Cassius Khan and Amika Kushwaha. The 2009 SXSW Film screened 250 films, including 54 world premieres. The event was notable for having the United States premiere of the film The Hurt Locker , which went on to win

2508-533: The movie overlapped with Keanu Reeves ' training for John Wick: Chapter 2 , the two developed a competitive relationship, which included sparring together. Principal photography on the film began on November 22, 2015, in Budapest , and later moved to Berlin . From the start, Leitch felt that using the right songs for the project was crucial. Part of this was attempting to answer the question "How do you reinvent this stuffy Cold War spy movie?" The soundtrack uses

2565-572: The people who heard them was A&R executive Christopher Sabec , who became their manager, and would soon afterward get them signed to Mercury Records . In 1995, the SXSW Film and Multimedia Conference was split into two separate events, "SXSW Film" and "SXSW Multimedia". In 1999, SXSW Multimedia was renamed "SXSW Interactive". Singer-songwriter John Mayer 's performance at the 2000 SXSW Music festival led to his signing soon thereafter with Aware Records , his first record label . A performance by

2622-430: The project is in development as a production deal with a streaming service company, while the filmmaker's wife Kelly McCormick, will return as producer. By April 2020, it was announced the film was in development as a Netflix exclusive film, while Theron will also be a producer. In July 2017, Leitch was asked about the potential of a crossover film featuring Atomic Blonde and the John Wick franchise . Leitch directed

2679-408: The scenes are not there to be "provocative", but "more about if you are a spy you will do whatever it takes to get information" and how the main character "find[s] her intimacies and her friendships in small doses". Theron's casting as the lead was announced in May 2015, while James McAvoy was announced that October. In November, John Goodman was reported as also being in talks to join the film. It

2736-400: The science-fiction film Monsters on the night it screened, in what was the first-ever "overnight acquisition" at SXSW. Journalist Meredith Melnick of Time magazine called this purchase a turning point for SXSW, leading to a greater interest among film studio executives in attending the festival in person. That year also saw the premiere of the indie favorite Tiny Furniture , which won

2793-458: The strength of this film and Mad Max: Fury Road ." Writing for Rolling Stone , Peter Travers praised the cast and fight scenes, giving it 3 stars out of 4 and saying, "It's the fight scenes that count – and they're astonishingly good, from a mano-a-mano beatdown involving Theron's stiletto heel and a thug's jugular vein to a climactic free-for-all in a swanky hotel suite where 99 Luftballons scores every gunshot and gut-punch." Jake Coyle of

2850-695: Was "very close to Satchel". She presents Lasalle's photographs and doctored audio recordings, which paint Percival as Satchel. She denies knowing The List's whereabouts, leaving MI6 no choice but to close the case. Three days later in Paris , Lorraine, now speaking in Russian , meets with Bremovych, who addresses her as "Comrade Satchel". Bremovych, having learned from Percival there is more to Satchel than he had previously known, orders his men to kill her. Lorraine kills his henchmen. Speaking with an American accent, she tells Bremovych she always fed him misinformation to manipulate

2907-465: Was added to SXSW Interactive. The 2007 music festival took place from March 14 to 18, and more than 1,400 acts performed. Two of the top film premieres that year were Elvis and Anabelle and Skills Like This . The social media platform Twitter notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive, though it did not launch at SXSW 2007 as is sometimes reported. The 2008 SXSW Interactive got media attention due to

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2964-476: Was behind the West Berlin police ambushing her while she searched Gascoigne's apartment. When Lorraine visits a restaurant mentioned by the KGB agents she encounters Bremovych, but is "saved" by novice French agent Delphine Lasalle. Although initially suspicious of Lasalle, Lorraine later enters into a relationship with her. Lasalle suggests that they should work together. Percival, having tailed Lorraine, surveils

3021-541: Was boxing legend Mike Tyson , promoting his new iPhone game with RockLive at the Screenburn Arcade. At least two films screened at the SXSW Film festival gained distribution deals: the documentary Undefeated (which went on to win the Academy Award for Best Documentary Feature ) and the thriller The Divide . As a result, film critic Christopher Kelly wrote that in 2011, SXSW Film went from being "a well-regarded but fundamentally regional event" to having "joined

3078-488: Was from the first half of the 1980s, with the exception of George Michael's 1988 chart-topping " Father Figure ", which itself was Leitch's second choice after the 1986 release " Take My Breath Away " by Berlin . Other songs in the film, but not included in the soundtrack: In May 2015, Focus Features acquired distribution rights to the film. It was initially scheduled to be released on August 11, 2017, before being moved up to July 28, 2017. The film had its world premiere at

3135-424: Was originally hoped that David Bowie would play a part in the film, although he turned down the offer shortly before his death. To prepare for the role, Theron worked with eight personal trainers, who "basically made [her] puke every single day". During the process, Theron cracked her teeth from clenching her jaw and had to get them fixed in surgery. She also bruised a rib during her training. As Theron's training for

3192-450: Was the keynote speaker at the 1992 South by Southwest. She caused controversy by delivering a speech, written by her then-husband Bart Bull , criticizing white musicians for stealing music from African American artists; and then later during the same conference when she tried to kick the band Two Nice Girls off of a benefit concert, a move that some called anti-gay, due to Two Nice Girls' overtly lesbian image. In 1993, SXSW moved into

3249-523: Was the keynote speaker for the music festival. Denver and Delilah Productions Denver & Delilah Productions Inc or Denver & Delilah Films Inc is an American film production company founded by actress and producer Charlize Theron . It is based in Los Angeles , California . Charlize Theron founded Denver and Delilah Films in 2003, and named the company after her two dogs Denver and Delilah . The company's film productions include

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