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Asahi Breweries

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The Asahi Group Holdings, Ltd. ( アサヒグループホールディングス株式会社 , Asahi Gurūpu Hōrudingusu kabushiki gaisha ) is a Japanese beverage holding company headquartered in Sumida, Tokyo .

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45-506: In 2019, the group had revenue of JPY 2.1 trillion. Asahi's business portfolio can be segmented as follows: alcoholic beverage business (40.5%), overseas business (32%), soft drinks business (17.2%), food business (5.4%) and "other" business (4.9%). Asahi, with a 37% market share, is the largest of the four major beer brewers in Japan followed by Kirin Beer with 34% and Suntory with 16%. In response to

90-733: A maturing domestic Japanese beer market, Asahi broadened its geographic footprint and business portfolio through the acquisition of highly coveted beer businesses in Western Europe and Central Eastern Europe. This has resulted in Asahi having a large market share in many European countries, such as a beer market share of 44% in the Czech Republic , 32% in Poland , 36% in Romania , and 18% in Italy . The predecessor of

135-686: A product that transformed the modern beer industry in Japan, is described as a highly attenuated lager without the heavier malt flavors of competitors' products, with a crisp, dry taste reminiscent of some northern German beers. This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi's business performance, surpassing Kirin in terms of both sales and profitability. Other beers produced include: Brands acquired from Anheuser-Busch InBev : Asahi Breweries' headquarters in Tokyo were designed by French designer Philippe Starck . The Beer Hall

180-573: A subsidiary. In 1990, Asahi acquired a 19.9% stake in Australian brewery giant Elders IXL which has since become the Foster's Group , later sold to SABMiller . In 2009, Asahi acquired the Australian beverages unit Schweppes Australia , now known as Asahi Beverages. In early 2009, Asahi acquired 19.9% of Tsingtao Brewery from Anheuser-Busch InBev for $ 667 million. The sale made Asahi Breweries, Ltd.

225-478: A wine last longer, so they play an important role in the aging of wine . The average number of people who drink as of 2016 was 39% for males and 25% for females (2.4 billion people in total). Females on average drink 0.7 drinks per day while males drink 1.7 drinks per day. The rates of drinking varies significantly in different areas of the world. Alcohol is used in rum-running , the illegal business of smuggling alcoholic beverages where such transportation

270-511: Is exclusively fermented with white sugar , yeast , and water. Fermented water is clarified after the fermentation to produce a colorless or off-white liquid with no discernible taste other than that of ethanol . Mead ( / m iː d / ), also called hydromel, is an alcoholic drink made by fermenting honey with water, sometimes with various fruits , spices , grains , or hops . The alcoholic content of mead may range from as low as 3% ABV to more than 20%. The defining characteristic of mead

315-804: Is a fermented beverage most commonly produced from grapes . Wine involves a longer fermentation process than beer and often a long aging process (months or years), resulting in an alcohol content of 9%–16% ABV . Sparkling wines such French Champagne , Catalan Cava or Italian Prosecco are also made from grapes, with a secondary fermentation . Fruit wines are made from fruits other than grapes , such as plums , cherries , or apples . Distilled beverages (also called liquors or spirit drinks) are alcoholic drinks produced by distilling (i.e., concentrating by distillation ) ethanol produced by means of fermenting grain, fruit, or vegetables. Unsweetened, distilled, alcoholic drinks that have an alcohol content of at least 20% ABV are called spirits . For

360-407: Is a large pub that specializes in beer . A cider house is an establishment that sells alcoholic cider for consumption on the premises. Some cider houses also sell cider "to go", for consumption off the premises. A traditional cider house was often little more than a room in a farmhouse or cottage , selling locally fermented cider. An ouzeri ( Greek ουζερί IPA: [uzeˈri] )

405-494: Is a term used in the United States to describe an improvised alcoholic beverage . It is variously made from apples , oranges , fruit cocktail , fruit juices , hard candy , sugar , high fructose syrup , and possibly other ingredients, including crumbled bread . Drinking games are games which involve the consumption of alcoholic beverages and often enduring the subsequent intoxication resulting from them. Evidence of

450-573: Is a type of Greek tavern which serves ouzo (a Greek liquor) and mezedes (small finger foods ). Pulquerías (or pulcherías) are a type of tavern in Mexico that specialize in serving an alcoholic beverage known as pulque . A tiki bar is a themed drinking establishment that serves elaborate cocktails, especially rum -based mixed drinks such as the Mai Tai and Zombie cocktails. Tiki bars are aesthetically defined by their tiki culture décor which

495-489: Is an unlicensed hotel , liquor-store or other vendor of alcoholic beverages, sometimes with the added connotation of selling poor-quality products. A straw purchaser may receive money or recompense from the underage person in exchange for purchasing the alcohol on their behalf. Alcohol has been used as a currency for transactional sex in South Africa, and Uganda. Pruno also known as prison hooch or prison wine,

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540-470: Is between 3% and 50%. Many cultures have a distinct drinking culture , where alcoholic drinks are integrated into parties . Most countries have laws regulating the production, sale, and consumption of alcoholic beverages. For example, some regulations may require the labeling of the percentage alcohol content (as ABV or proof ) and the use of a warning label . Some countries ban the consumption of alcoholic drinks , but they are legal in most parts of

585-637: Is classified as a group 1 carcinogen . In 2023, the WHO declared that 'the risk to the drinker’s health starts from the first drop of any alcoholic beverage.' Discovery of late Stone Age jugs suggests that intentionally fermented drinks existed at least as early as the Neolithic period. The oldest verifiable brewery has been found in a prehistoric burial site in a cave near Haifa in modern-day Israel . Researchers have found residue of 13,000-year-old beer that they think might have been used for ritual feasts to honor

630-428: Is considered one of Tokyo's most recognizable modern structures. Alcoholic drink This is an accepted version of this page An alcoholic beverage (also called an adult beverage , alcoholic drink , strong drink , or simply a drink ) is a beverage containing alcohol (ethanol) . Alcoholic drinks are typically divided into three classes— beers , wines , and spirits —and typically their alcohol content

675-411: Is forbidden by law. Wine fraud relates to the commercial aspects of wine. The most prevalent type of fraud is one where wines are adulterated, usually with the addition of cheaper products (e.g. juices) and sometimes with harmful chemicals and sweeteners (compensating for color or flavor). Moonshine is illegal to produce and sell in most countries. In Australia, a sly-grog shop (or shanty)

720-553: Is often used for medicinal purposes . It may be a grain spirit, or it may be made from other plants. It is used in mixed drinks , liqueurs , and tinctures , and also as a household solvent . In the alcoholic drinks industry, congeners are substances produced during fermentation . These substances include small amounts of chemicals such as occasionally desired alcohols, like propanol and 3-methyl-1-butanol , as well as compounds that are never desired such as acetone , acetaldehyde and glycols . Congeners are responsible for most of

765-642: Is that the majority of the drink's fermentable sugar is derived from honey. Mead can also be referred to as "honeywine." Pulque is the Mesoamerican fermented drink made from the "honey water" of maguey , Agave americana . Pulque can be distilled to produce tequila or Mezcal . Rice wine is an alcoholic drink fermented and possibly distilled from rice , consumed in East Asia , Southeast Asia and South Asia . Sake , huangjiu , mijiu , and cheongju are popular examples of East Asian rice wine . Wine

810-443: Is wine that has had a spirit added to it. Many different styles of fortified wine have been developed, including port , sherry, madeira , marsala , commandaria , and the aromatized wine vermouth . Rectified spirit , also called "neutral grain spirit", is alcohol which has been purified by means of "rectification" (i.e. repeated distillation). The term neutral refers to the spirit's lack of flavor that would have been present if

855-523: The Great Rebellion . The alcohol monopoly system has a long history in various countries, often implemented to limit the availability and consumption of alcohol for public health and social welfare reasons. The alcohol monopoly was created in the Swedish town of Falun in 1850, to prevent overconsumption and reduce the profit motive for sales of alcohol. It later went all over the country in 1905 when

900-763: The Swedish parliament ordered all sales of vodka to be done via local alcohol monopolies. In 1894, the Russian Empire established a state monopoly on vodka, which became a major source of revenue for the Russian government. Later in the nineteenth century opposition to alcohol grew in the form of the temperance movement , in the United States , United Kingdom , Canada , Scandinavia and India , and it eventually led to national prohibitions in Canada (1918 to 1920), Norway (spirits only from 1919 to 1926 ), Finland (1919 to 1932), and

945-439: The congeners . Freeze distillation concentrates ethanol along with methanol and fusel alcohols (fermentation by-products partially removed by distillation) in applejack . Fortified wine is wine, such as port or sherry , to which a distilled beverage (usually brandy ) has been added. Fortified wine is distinguished from spirits made from wine in that spirits are produced by means of distillation , while fortified wine

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990-615: The Encouraging of the Distillation of Brandy and Spirits from Corn" Alcoholic beverages played an important role in the Thirteen Colonies from their early days when drinking wine and beer at that time was safer than drinking water – which was usually taken from sources also used to dispose of sewage and garbage. Drinking hard liquor was common occurrence in early nineteenth-century United States. The Whiskey Rebellion (also known as

1035-539: The United States (1920 to 1933), as well as provincial prohibition in India (1948 to present). Beer is a beverage fermented from grain mash . It is typically made from barley or a blend of several grains and flavored with hops . Most beer is naturally carbonated as part of the fermentation process. If the fermented mash is distilled, then the drink becomes a spirit . Beer is the most consumed alcoholic beverage in

1080-469: The Whiskey Insurrection) was a violent tax protest in the United States beginning in 1791 and ending in 1794 during the presidency of George Washington . The so-called "whiskey tax" was the first tax imposed on a domestic product by the newly formed federal government. Beer was difficult to transport and spoiled more easily than rum and whiskey. The Rum Rebellion of 1808 was a coup d'état in

1125-588: The company bought Fuller 's beer business from Fuller, Smith & Turner plc for an enterprise value of £250 million. The assets sold comprised the entirety of Fuller's beer, cider and soft drinks brewing and production, wine wholesaling, as well as the distribution thereof and also includes the Griffin Brewery, Cornish Orchards, Dark Star Brewing and Nectar Imports. In May 2020, the Australian Foreign Investment Review Board approved

1170-438: The company's $ 16 billion bid for Carlton & United Breweries , and the deal will see Asahi ending up with about 48.5 per cent share of the Australian beer market. The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft , its original formula, which remains in production). However, Asahi Super Dry , introduced in 1987, is now the company's flagship beer brand. Asahi Super Dry ,

1215-406: The company, Asahi Breweries ( 朝日麦酒株式会社 ) , was established in 1889. In 1893, it was reorganized as Ōsaka Breweries ( 大阪麦酒株式会社 ) . In 1906, Ōsaka Breweries merged with Nippon Breweries and Sapporo Breweries to form Dai-Nippon Breweries ( 大日本麦酒株式会社 , lit.   ' Great Japan Beer Company ' ) . During World War I , German prisoners worked in the brewery. After World War II , the company

1260-454: The dead. The traces of a wheat-and-barley-based alcohol were found in stone mortars carved into the cave floor. The Carmona Wine Urn is a first century Roman glass urn containing intact wine . Discovered in 2019 in Carmona, Spain during excavations of the city's western Roman necropolis , analysis of the urn's contents five years after has deemed the vessel as the oldest surviving wine in

1305-565: The distillation of various substances. The distillation of wine is attested in Arabic works attributed to al-Kindī ( c.  801 –873 CE) and to al-Fārābī ( c.  872 –950), and in the 28th book of al-Zahrāwī 's (Latin: Abulcasis, 936–1013) Kitāb al-Taṣrīf (later translated into Latin as Liber servatoris ). 12th century: The process of distillation spread from the Middle East to Italy, where distilled alcoholic drinks were recorded in

1350-417: The existence of drinking games dates back to antiquity. Drinking games have been banned at some institutions, particularly colleges and universities. A drinking song is a song sung while drinking an alcoholic beverage. A beer garden (German: Biergarten ) is an outdoor area in which beer and food are served, typically at shared tables shaded by trees. A beer hall ( German : Bierpalast, Bierhalle )

1395-432: The former SABMiller Ltd.'s Eastern European businesses and relevant assets in Poland , the Czech Republic , Slovakia , Hungary and Romania to Asahi for US $ 7.3 billion. The deal closed on 21 December 2016 and included beer brands such as Pilsner Urquell , Velkopopovický Kozel , Topvar , Tyskie , Lech , Dreher and Ursus . In 2017, the company sold its 19.9% stake of Tsingtao Brewery for $ 937 million. In 2019,

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1440-613: The last month. Several other animals are affected by alcohol similarly to humans and, once they consume it, will consume it again if given the opportunity, though humans are the only species known to produce alcoholic drinks intentionally. Alcohol is a depressant , which in low doses causes euphoria , reduces anxiety , and increases sociability. In higher doses, it causes drunkenness , stupor , unconsciousness , or death . Long-term use can lead to an alcohol use disorder , an increased risk of developing several types of cancer , cardiovascular disease , and physical dependence . Alcohol

1485-425: The mash ingredients had been distilled to a lower level of alcoholic purity. Rectified spirit also lacks any flavoring added to it after distillation (as is done, for example, with gin ). Other kinds of spirits, such as whiskey , (or whisky) are distilled to a lower alcohol percentage to preserve the flavor of the mash. Rectified spirit is a clear, colorless, flammable liquid that may contain as much as 95% ABV . It

1530-570: The mid-12th century. In Italy, the works of Taddeo Alderotti (1223–1296) describe a method for concentrating alcohol involving repeated fractional distillation through a water-cooled still. By the early 14th century, distilled alcoholic drinks had spread throughout the European continent . Distillation spread to Ireland and Scotland no later than the 15th century, as did the common European practice of distilling " aqua vitae ", primarily for medicinal purposes. in 1690, England passed "An Act for

1575-488: The most common distilled drinks, such as whisky (or whiskey) and vodka, the alcohol content is around 40%. The term hard liquor is used in North America to distinguish distilled drinks from undistilled ones (implicitly weaker). Brandy , gin , mezcal , rum , tequila , vodka , whisky (or wiskey) , baijiu , shōchū and soju are examples of distilled drinks. Distilling concentrates the alcohol and eliminates some of

1620-761: The neolithic village of Jiahu in the Henan province of northern China revealed residue left behind by the alcoholic drinks they had once contained. According to a study published in the Proceedings of the National Academy of Sciences , chemical analysis of the residue confirmed that a fermented drink made of grape and hawthorn fruit wine, honey mead and rice beer was being produced in 7000–5600 BC (McGovern et al., 2005; McGovern 2009). The results of this analysis were published in December 2004. The earliest evidence of winemaking

1665-827: The purchase of retail chain Mill Liquorsave. Also, Asahi acquired the Australian brands and assets of Cricketers Arms and Mountain Goat Brewery in 2013 and 2015, respectively. The first of these transactions happened as a result of Anheuser-Busch InBev (InBev) agreeing in April 2016 to sell its Dutch business Grolsch Brewery , Italian business Peroni Brewery and the UK's craft Meantime Brewery and SABMiller Brands UK to Asahi; this €2.3 billion deal closed on 12 October 2016. After Inbev's acquisition of SABMiller in October 2016, InBev agreed to sell

1710-552: The second largest shareholder in Tsingtao behind only the Tsingtao Brewery Group. In July 2011, Asahi acquired New Zealand juice maker Charlie's and the water and juice divisions of Australian beverage company P&N Beverages . In August 2011, Asahi acquired New Zealand's Independent Liquor, maker of Vodka Cruiser and other alcoholic beverages, for ¥97.6 billion. In May 2013 its New Zealand operations expanded with

1755-439: The taste and aroma of distilled alcoholic drinks and contribute to the taste of non-distilled drinks. It has been suggested that these substances contribute to the symptoms of a hangover . Tannins are congeners found in wine in the presence of phenolic compounds. Wine tannins add bitterness, have a drying sensation, taste herbaceous, and are often described as astringent . Wine tannins add balance, complexity, structure and make

1800-514: The then-British penal colony of New South Wales , staged by the New South Wales Corps in order to depose Governor William Bligh . Australia's first and only military coup, its name derives from the illicit rum trade of early Sydney , over which the 'Rum Corps', as it became known, maintained a monopoly. During the first half of the 19th century, it was widely referred to in Australia as

1845-599: The world, surpassing the previous record holder, the Speyer wine bottle (discovered in 1867) by three centuries. Beer was likely brewed from barley as early as 13,000 years ago in the Middle East. Pliny the Elder wrote about the golden age of winemaking in Rome , the 2nd century BCE (200–100 BCE), when vineyards were planted. Examination and analysis of ancient pottery jars from

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1890-504: The world. Cider or cyder ( / ˈ s aɪ d ər / SY -dər ) is a fermented alcoholic drink made from any fruit juice ; apple juice (traditional and most common), peaches , pears (" Perry " cider) or other fruit. Cider alcohol content varies from 1.2% ABV to 8.5% or more in traditional English ciders. In some regions, cider may be called " apple wine ". Fermented water is an ethanol -based water solution with approximately 15-17% ABV without sweet reserve . Fermented water

1935-421: The world. The temperance movement advocates against the consumption of alcoholic beverages. The global alcoholic drink industry exceeded $ 1.5 trillion in 2017. Alcohol is one of the most widely used recreational drugs in the world, and about 33% of all humans currently drink alcohol. In 2015, among Americans , 86% of adults had consumed alcohol at some point, with 70% drinking it in the last year and 56% in

1980-609: Was dated at 6,000 to 5,800 BCE in Georgia in the South Caucasus . Celtic people were known to have been making types of alcoholic cider as early as 3000 BC. and wine was consumed in Classical Greece at breakfast or at symposia , and in the 1st century BC. Medieval Muslim chemists such as Jābir ibn Ḥayyān (Latin: Geber, ninth century) and Abū Bakr al-Rāzī (Latin: Rhazes, c.  865–925 ) experimented extensively with

2025-572: Was divided under the Elimination of Excessive Concentration of Economic Power Law by the Supreme Commander for the Allied Powers . Asahi Breweries ( 朝日麦酒株式会社 ) was separated from Nippon Breweries, which is now Sapporo Breweries . In 1989, it was renamed to katakana ( アサヒビール株式会社 ) . In 2011, it changed its name to Asahi Group Holdings, a holding company, and established Asahi Breweries Ltd as

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