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35-479: In 1977 the arena replaced Arena KO Al Gusto that was in the same location, when professional wrestling promoter Adolfo Moreno bought the location and had the old roller rink building turned into Arena Naucalpan. From 1977 through 1995 the arena was the center of Promociones Moreno and from 1996 on the home of International Wrestling Revolution Group, the promotion founded by Moreno. When Adolfo Moreno died in 2007 Moreno's sons César and Marco Moreno took ownership of

70-410: A brand out of their own personalities and the parties they host, marketing the events under a consistent name, style, type of program, and social experience that downplays the branding of the venue or artist. They may develop a loyal clientele that will follow them from one location to another. In cosmopolitan cities with large affluent populations, there are upscale venues that employ the services of

105-900: A cottage industry , with companies operated by one or several well-connected charismatic individuals, often working part-time. However, with the rise of corporate ownership of live entertainment assets, several large companies have emerged in the field. There are often disputes over money in the promotions industry because it is largely cash business with a history of corruption and uneven recordkeeping . In addition there are many accounting complexities to manage, particularly for large events: revenue, expenses, and oversight of parking , coat checks , concession vendor sales (e.g.,  CDs and t-shirts ), box office so-called " convenience fees ", in kind trades, promotional give-away items used to lure guests (e.g., free drinks), costs for insurance , cleaning staff, and so on. One area of frequent contention are quid pro quo cross-promotions , where

140-408: A main event battle royal that featured wrestler-turned-promoter Adolfo Moreno as one of the participants. By the mid-1970s the existing building was so run down that it was no longer suitable for hosting any events. Moreno bought the old build and had it demolished, building Arena Naucalpan on the same location, becoming the permanent home of Promociones Moreno . Arena Naucalpan opened its doors for

175-576: A maximum capacity of 2,400 spectators for the shows. Arena Naucalpan became the permanent home for Promociones Moreno , with very few shows held elsewhere. In the 1990s the UWA folded and Promociones Moreno worked primarily with EMLL, now rebranded as Consejo Mundial de Lucha Libre (CMLL). From the mid-1990s Moreno would promote several Naucalpan championships, including the Naucalpan Tag Team Championship, Naucalpan Middleweight Championship and

210-499: A special event, such as a large New Year's Eve party in a hotel ballroom. They may also engage freelance hosts for their social influence; these amateur promoters market the events to their circle of friends and/or social media followers, in exchange for special treatment and/or free admission to the event and at times, and may form or be included in street teams that promote events at other live venues. Minimally, an event promoter manages publicity and advertising . Depending on

245-464: A special kind of promoter called an image promoter. The role of the image promoter is to bring celebrities or fashion models to high end venues and host them at a VIP table. In order to entice models and celebrities to come to the venue, the image promoter is provided with a VIP table and complementary alcohol. High end venues use the presence of models and celebrities to market their venue to an affluent clientele which may often only obtain admittance to

280-401: Is always held on or just after January 1 each year, marking the creation of IWRG on January 1, 1996. The anniversary shows are often, but not always main evented by a Lucha de Apuestas , or "bet match", where a wrestler will put his wrestling mask or hair on the line. The first Anniversary show was held on January 1, 1997 but records are unclear on the actual results of the show. Some years

315-750: The Distrito Federal Trios Championship , the only championship predating the foundation of the IWRG. In 2007 Adolfo Moreno died, leaving his sons César and Marco Moreno to take ownership of both International Wrestling Revolution Group as well as Arena Naucalpan. Arena Naucalpan is permanently set up for lucha libre events, usually hosting IWRG shows on Wednesday and Sunday nights and on occasion hosting shows for other promotions including regular stops by IWRG-partner promotion Lucha Libre AAA World Wide (AAA) as well as shows for various Mexican independent circuit promotion. In its current configuration

350-459: The Distrito Federal Trios Championship , the only championship predating the foundation of the IWRG. In 2007 Adolfo Moreno died, leaving his sons César and Marco Moreno to take ownership of both International Wrestling Revolution Group as well as Arena Naucalpan. Each year on or right after January 1 IWRG has traditionally held a major lucha libre event to commemorate the creation of IWRG, starting in 1997. Records confirm that an anniversary show

385-573: The IWRG Anniversary Shows , normally celebrated on the first IWRG show of the year, commemorating the January 1, 1996 date IWRG was founded. Other regular shows held throughout the year includes the annual IWRG El Protector tournament, La Guerra de Familias ("War of the Families"), Rebelión de los Juniors ("The Junior Rebellion"), Guerra del Golfo ("Gulf War"), Rey del Ring ("King of

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420-405: The "door policy" used by bouncers to decide who will be admitted and at what price. To deal with these complexities event contracts can become quite long and detailed. Whether written or not, these arrangements tend to favor the party with the greater sophistication or the more control over the production of the event. Even the most detailed, professionally written and negotiated contracts can become

455-407: The 14th anniversary. In 2011 the 15th-anniversary show was marked by IWRG arranging a Guerra de Empresas ("War of the promotions") tournament to mark the day. Wrestler-turned-promoter Adolfo "Pirata" Moreno began promoting wrestling shows in his native Naucalpan de Juárez , Mexico, bringing in wrestlers from Empresa Mexicana de Lucha Libre (EMLL) to Naucalpan as well as featuring wrestlers from

490-530: The Mexican independent circuit . Later on he would promote shows mainly in "Arena KO Al Gusto" and served as the Universal Wrestling Association (UWA) partner, using the name Promociones Moreno as the business name for his promotional efforts. In 1977 Moreno bought the run down Arena KO Al Gusto and had Arena Naucalpan built in its place, an arena designed specifically for wrestling shows, with

525-738: The Naucalpan Tag Team Championship, Naucalpan Middleweight Championship and the Naucalpan Welterweight Championship, all sanctioned by the local boxing and wrestling commission. In late 1995 Adolfo Moreno decided to create his own promotion, creating a regular roster instead of relying totally on wrestlers from other promotions, creating the International Wrestling Revolution Group (IWRG; sometimes referred to as Grupo Internacional Revolución in Spanish) on January 1, 1996. From that point on Arena Naucalpan became

560-453: The Naucalpan Welterweight Championship, all sanctioned by the local boxing and wrestling commission. In late 1995 Adolfo Moreno decided to create his own promotion, creating a regular roster instead of relying totally on wrestlers from other promotions, creating the International Wrestling Revolution Group (IWRG; sometimes referred to as Grupo Internacional Revolución in Spanish) on January 1, 1996. From that point on Arena Naucalpan became

595-565: The Ring"), Legado Final ("Final Legacy"), Festival de las Máscaras ("Festival of the mask ), La Gran Cruzada ("The Great Crusade"), Caravana de Campeones ("Caravan of Champions"), Prison Fatal ("Deadly Prison"), and El Castillo del Terror ("The Tower of Terror"). Professional wrestling promoter A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in

630-406: The anniversary is celebrated by IWRG holding one of their other annual shows to commemorate the date, such as the January 2009 Guerra del Golfo ("Gulf War") that was also the IWRG 13th Anniversary Show. In 2010 IWRG held the first ever Torneo Relampago de Proyeccion a Nuevas Promesas de la Lucha Libre (Spanish for "Projecting a new promise lightning tournament") tournament on January 1, marking

665-479: The arena as well as control of IWRG. The arena hosts the majority of IWRG's shows and all of the promotion's major shows such as the IWRG Anniversary Shows as well as the Arena Naucalpan Anniversary Shows, held each December around December 21. The location at Calle Jardín 19, Naucalpan Centro, 53000 Naucalpan de Juárez, México, Mexico was originally an indoor roller rink for the locals in

700-508: The arena has a maximum capacity of 2,400 spectators. Each year IWRG celebrates the anniversary of Arena Naucalpan's opening with their Fiesta Aniversario , the only recurring show series that actually predates the foundation of the IWRG. The anniversary is held on the Sunday or Wednesday in December closest to the 17th. Throughout the year Arena Naucalpan hosts all of IWRG's major event, starting with

735-614: The arrangement, they may also handle security , ticket sales , event admission (door policies), decorations, and booking of other entertainers. Many promoters are DJs or musicians themselves, and may perform at their own events. Some bloggers and individuals with a large following on social media may consider themselves as promoters and charge fees promotional service via their social media platform(s), or through their efforts. Many musicians and artists act as de facto promoters for their own concerts, either directly or through their manager or booking company . Historically, promotion has been

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770-404: The business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts , gigs , nightclub performances and raves ; sports events; and festivals . Promoters are typically engaged as independent contractors or representative companies by entertainment venues, earning a pre-arranged fee, or a share of revenues (colloquially known as a "cut" and "share of

805-444: The first lucha libre show on December 17, 1977. From that point on the arena hosted regular weekly shows for Promociones Moreno and also hosted EMLL and later Universal Wrestling Association (UWA) on a regular basis. In the 1990s the UWA folded and Promociones Moreno worked primarily with EMLL, now rebranded as Consejo Mundial de Lucha Libre (CMLL). From the mid-1990s Moreno would promote several Naucalpan championships, including

840-408: The house"), or both. A share of revenues is often a simple percentage of admission fees (called "the door") and/or food and drink sales, with many variations possible, such as minimums or maximums, allowances for various expenses, or limitations (such as only alcohol sales after midnight). Other promoters operate independently, renting venues for a fixed fee, or under a revenue sharing arrangement with

875-552: The late part of the 1950s known as Cafe Algusto . By the early-1960s the building was sold and turned into "Arena KO Al Gusto" and became a local lucha libre or professional wrestling arena, with a ring permanently set up in the center of the building. Promoter Adolfo Moreno began holding shows on a regular basis from the late 1960s, working with various Mexican promotions such as Empresa Mexicana de Lucha Libre (EMLL) to bring lucha libre to Naucalpan. The earliest match reports from Arena KO Al Gusto are dated December 12, 1962 with

910-732: The main venue for IWRG, hosting the majority of their weekly shows and all of their major shows as well. With the creation of the IWRG Moreno abandoned the Naucalpan championships, instead introducing a series of IWRG branded championships, starting with the IWRG Intercontinental Middleweight Championship created on July 27, 1997, followed by the IWRG Intercontinental Heavyweight Championship two months later. IWRG also kept promoting

945-445: The main venue for IWRG, hosting the majority of their weekly shows and all of their major shows as well. With the creation of the IWRG Moreno abandoned the Naucalpan championships, instead introducing a series of IWRG branded championships, starting with the IWRG Intercontinental Middleweight Championship created on July 27, 1997, followed by the IWRG Intercontinental Heavyweight Championship two months later. IWRG also kept promoting

980-582: The most prestigious type of match, more important to the Mexican fans and wrestlers alike than championship matches, The earliest anniversary show with confirmed results is the IWRG 5th Anniversary Show main evented by a best two-out-of-three falls eight-man tag team match with the team of Bombero Infernal , El Enterrador and Los Megas ( Mega and Super Mega ) defeating Black Dragon, Kato Kung Lee , Mike Segura and Tony Rivera . In 2009 IWRG held their annual Guerra del Golfo ("Gulf War") on January 1 having

1015-420: The promoter or some other party connected with the venue will obtain a favor (for example, a price discount) in exchange for giving a future favor to the vendor. If the existence of the scheme, or the relationship between the parties, is undisclosed this may become a form of bribery . Another opportunity for misunderstanding are the various "lists" of guests who will be admitted for free or with VIP treatment, and

1050-420: The show doubled as the IWRG 13th Anniversary Show. In the main event steel cage match Dr. Cerebro defeated Cerebro Negro , forcing Cerebro Negro to be shaved bald as a result. The following year IWRG held the first ever Torneo Relampago de Proyeccion a Nuevas Promesas de la Lucha Libre (Spanish for "Projecting a new promise lightning tournament") tournament on January 1, marking their 14th anniversary with

1085-1135: The subject of lawsuits over interpretation. Because nightclubs are often associated with drug and alcohol consumption, rowdiness, and other late-night behavior, promoters may become entangled in various criminal disputes as well. Promoters bring crowds through a variety of methods. The most direct are guerrilla marketing techniques such as plastering posters on outdoor walls, flyposting , and distributing handbills on windows of cars parked in entertainment districts. Promoters also keep mailing lists, usually email lists , of their preferred guests and their wider list of potential customers. Many promoters have taken advantage of online technology such as social networking services and event listing sites to handle publicity, invitations, mailing lists, and so on. Clubs and promoters are among leaders in SMS text message advertising to their own lists as well as sponsored snippets on third-party lists for daily content to subscribers. Many fans promote events, products through their Facebook/Twitter/Myspace on their own free will. Promoters often build

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1120-434: The tournament. The tournament would become an annual tradition under the name El Protector . In 2011 IWRG celebrated their 15th Anniversary by holding a Guerra de Empresas ("War of the promotions") tournament inviting representatives from other wrestling promotions. such as Asistencia Asesoria y Administracion , Los Perros del Mal , Desastre Total Ultraviolento and Alianza Universal de Lucha Libre to compete in

1155-562: The venue holder, thus keeping larger profits from successful events. One common arrangement for small venues is for the promoter to earn all of the admissions fees, while the venue retains all food and drink revenue. Some venues have exclusive arrangements with a single promotion company, others work with multiple promoters on a rotating schedule (one night per week, for example), or on an event-by-event basis. Promoters often work together — either as equal partners, or as subcontractors to each other's events. Several promoters may work together for

1190-543: The venue through agreeing to spend a certain amount of money on alcohol at the establishment. IWRG Anniversary Shows The International Wrestling Revolution Group Anniversary Shows is an annual major lucha libre event produced and scripted by the Mexican International Wrestling Revolution Group (IWRG; sometimes referred to as Grupo Internacional Revolución in Mexico). The show

1225-468: Was indeed held but no details on what matches were held or what the results have been found. Over the years IWRG has celebrated the anniversary by holding one or more Lucha de Apuestas , or "bet matches", where all wrestlers involved in the match would risk their wrestling mask or hair, "betting" it on the outcome of the match. In Lucha libre the traditions surrounding the Luchas de Apuestas match makes it

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