78-569: Archivo is a sans-serif typeface designed by Héctor Gatti and released in 2012. It is available on the website of the type foundry Omnibus Type . In 2016, it received an award in the Tipos Latinos type design competition in Latin America. The typeface comes in two main variants, Archivo Narrow and Archivo Black . Archivo Narrow is a condensed version of the original design, suitable for use in tight spaces such as headlines. Archivo Black
156-508: A script typeface where a more decorative form was preferred. He made an attempt to promote the idea by commissioning the typeface Perpetua from Eric Gill with a sloped roman rather than an italic, but came to find the style unattractive; Perpetua's italic when finally issued had the conventional italic a , e and f . Morison wrote to his friend, type designer Jan van Krimpen , that in developing Perpetua's italic "we did not give enough slope to it. When we added more slope, it seemed that
234-417: A device for emphasis , due to their typically blacker type color . For the purposes of type classification, sans-serif designs are usually divided into three or four major groups, the fourth being the result of splitting the grotesque category into grotesque and neo-grotesque. This group features most of the early (19th century to early 20th) sans-serif designs. Influenced by Didone serif typefaces of
312-487: A handwriting style called chancery hand . Aldus Manutius and Ludovico Arrighi (both between the 15th and 16th centuries) were the main type designers involved in this process at the time. Italic type was first used by Aldus Manutius and his press in Venice in 1500. Manutius intended his italic type to be used not for emphasis but for the text of small, easily carried editions of popular books (often poetry), replicating
390-643: A lower-case 'L' with a curl or 'i' with serif under the dot. A particular subgenre of sans-serifs is those such as Rothbury, Britannic , Radiant , and National Trust with obvious variation in stroke width. These have been called 'modulated', 'stressed' or 'high-contrast' sans-serifs. They are nowadays often placed within the humanist genre, although they predate Johnston which started the modern humanist genre. These may take inspiration from sources outside printing such as brush lettering or calligraphy. Letters without serifs have been common in writing across history, for example in casual, non-monumental epigraphy of
468-532: A manuscript directs a typesetter to use italic. In fonts which do not have true italics, oblique type may be used instead. The difference between true italics and oblique type is that true italics have some letterforms different from the roman type, but in oblique type letters are just slanted without changing the roman type form. The name comes from the fact that calligraphy-inspired typefaces were first designed in Italy , to replace documents traditionally written in
546-632: A more eccentric alternative. This italic face was designed by Alfred Fairbank and named "Bembo Condensed Italic", Monotype series 294 . Some Arts and Crafts movement -influenced printers such as Gill also revived the original italic system of italic lower-case only from the nineteenth century onwards. The Chicago Manual of Style suggests that parentheses and brackets surrounding text that begins and ends in italic or oblique type should also be italicised (as in this example) , to avoid problems such as overlapping and unequally spaced characters. An exception to this rule applies when only one end of
624-518: A more unified range of styles than on previous designs, allowing a wider range of text to be set artistically through setting headings and body text in a single family. The style of design using asymmetric layouts, Helvetica and a grid layout extensively has been called the Swiss or International Typographic Style . This gallery presents images of sans-serif lettering and type across different times and places from early to recent. Particular attention
702-564: A result, printing done in the Latin alphabet for the first three hundred and fifty years of printing was "serif" in style, whether in blackletter , roman type , italic or occasionally script . The earliest printing typefaces which omitted serifs were not intended to render contemporary texts, but to represent inscriptions in Ancient Greek and Etruscan . Thus, Thomas Dempster 's De Etruria regali libri VII (1723), used special types intended for
780-437: A roman type and an oblique version (generally called "italic" though often not true italics). In this usage, italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting a speaker, a way to show which words they stressed. One manual of English usage described italics as "the print equivalent of underlining "; in other words, underscore in
858-453: A run of italics needs to be italicised itself, the type is normally switched back to non-italicized ( roman ) type: " I think The Scarlet Letter had a chapter about that , thought Mary." In this example, the title (" The Scarlet Letter ") is within an italicised thought process and therefore this title is non-italicised. It is followed by the main narrative that is outside both. It is also non-italicised and therefore not obviously separated from
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#1732884742215936-771: A spurred "G" and an "R" with a curled leg. Capitals tend to be of relatively uniform width. Cap height and ascender height are generally the same to produce a more regular effect in texts such as titles with many capital letters, and descenders are often short for tighter line spacing. They often avoid having a true italic in favor of a more restrained oblique or sloped design, although at least some sans-serif true italics were offered. Examples of grotesque typefaces include Akzidenz-Grotesk , Venus , News Gothic , Franklin Gothic , IBM Plex and Monotype Grotesque . Akzidenz Grotesk Old Face, Knockout, Grotesque No. 9 and Monotype Grotesque are examples of digital fonts that retain more of
1014-417: A strong impact internationally: Helvetica came to be the most used typeface for the following decades. Geometric sans-serif typefaces are based on geometric shapes, like near-perfect circles and squares. Common features are a nearly-circular capital 'O', sharp and pointed uppercase 'N' vertices, and a "single-storey" lowercase letter 'a'. The 'M' is often splayed and the capitals of varying width, following
1092-409: A study of Schelter & Giesecke specimens; Mosley describes this as "thoroughly discredited"; even in 1986 Walter Tracy described the claimed dates as "on stylistic grounds ... about forty years too early". Sans-serif lettering and typefaces were popular due to their clarity and legibility at distance in advertising and display use, when printed very large or small. Because sans-serif type
1170-511: A true italic a and e in his sans-serif Bliss due to finding them "too soft", while Hoefler and Frere-Jones have described obliques as more "keen and insistent" than true italics. Adrian Frutiger has described obliques as more appropriate to the aesthetic of sans-serifs than italics. In contrast, Martin Majoor has argued that obliques do not contrast enough from the regular style. Almost all modern serif fonts have true italic designs. In
1248-608: A typeface expressly designed to be suitable for both display and body text. Some humanist designs may be more geometric, as in Gill Sans and Johnston (especially their capitals), which like Roman capitals are often based on perfect squares, half-squares and circles, with considerable variation in width. These somewhat architectural designs may feel too stiff for body text. Others such as Syntax , Goudy Sans and Sassoon Sans more resemble handwriting, serif typefaces or calligraphy. Frutiger , from 1976, has been particularly influential in
1326-438: A very small format, so that they may more conveniently be held in the hand and learned by heart (not to speak of being read) by everyone. Manutius' italic was different in some ways from modern italics, being conceived for the specific use of replicating the layout of contemporary calligraphers like Pomponio Leto and Bartolomeo Sanvito . The capital letters were upright capitals on the model of Roman square capitals , shorter than
1404-475: Is an open source typeface, meaning users can use it without cost or the need to credit the creator. Archivo and its variants are available for download from GitHub , Google Fonts , and other sources online. This typography -related article is a stub . You can help Misplaced Pages by expanding it . Sans-serif In typography and lettering , a sans-serif , sans serif ( / ˈ s æ n ( z ) ˈ s ɛ r ɪ f / ), gothic , or simply sans letterform
1482-638: Is bolder and has a more pronounced appearance. The Archivo typeface family features a classic style reminiscent of 19th-century typefaces. In 2021, the software was upgraded, and Archivo was also released as a variable font , allowing for adjustments in weight and width. Archivo is available in various file formats , comprising 641 glyphs , and supports writing in over 200 languages. It includes capital and small letters, numbers, punctuation marks, ligatures , diacritics and symbols. This makes it suitable for use in both print design (books, magazines, newspapers, posters etc.) and web applications. Additionally, it
1560-550: Is called Egyptian Characters ". Around 1816, the Ordnance Survey began to use 'Egyptian' lettering, monoline sans-serif capitals, to mark ancient Roman sites. This lettering was printed from copper plate engraving. Around 1816, William Caslon IV produced the first sans-serif printing type in England for the Latin alphabet, a capitals-only face under the title 'Two Lines English Egyptian' , where 'Two Lines English' referred to
1638-464: Is given to unusual uses and more obscure typefaces, meaning this gallery should not be considered a representative sampling. Italic type In typography , italic type is a cursive font based on a stylised form of calligraphic handwriting . Along with blackletter and roman type , it served as one of the major typefaces in the history of Western typography . Owing to the influence from calligraphy , italics normally slant slightly to
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#17328847422151716-428: Is mathematical typesetting. Font families with an upright or near-upright italic only include Jan van Krimpen 's Romanée, Eric Gill 's Joanna , Martin Majoor 's FF Seria and Frederic Goudy 's Deepdene . The popular book typeface Bembo has been sold with two italics: one reasonably straightforward design that is commonly used today, and an alternative upright 'Condensed Italic' design, far more calligraphic, as
1794-584: Is not a conventional feature on grotesque and neo-grotesque designs. Due to the diversity of sans-serif typefaces, many do not exactly fit into the above categories. For example, Neuzeit S has both neo-grotesque and geometric influences, as does Hermann Zapf 's URW Grotesk . Whitney blends humanist and grotesque influences, while Klavika is a geometric design not based on the circle. Sans-serif typefaces intended for signage, such as Transport and Tern (both used on road signs), may have unusual features to enhance legibility and differentiate characters, such as
1872-498: Is one that does not have extending features called " serifs " at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism . For the purposes of type classification, sans-serif designs are usually divided into these major groups: § Grotesque , § Neo-grotesque , § Geometric , § Humanist , and § Other or mixed . Sans-serif typefaces have become
1950-448: Is that sans-serifs are based on either " fat face typefaces " or slab-serifs with the serifs removed. It is now known that the inspiration was more classical antiquity, and sans-serifs appeared before the first dated appearance of slab-serif letterforms in 1810. The Schelter & Giesecke foundry also claimed during the 1920s to have been offering a sans-serif with lower-case by 1825. Wolfgang Homola dated it in 2004 to 1882 based on
2028-516: The <em> element, because it conveys that the content is to be emphasised, even if it cannot be displayed in italics. Conversely, if the italics are purely ornamental rather than meaningful, then semantic markup practices would dictate that the author use the Cascading Style Sheets declaration font-style: italic; along with an appropriate, semantic class name instead of an <i> or <em> element. In Unicode ,
2106-494: The ital feature tag to substitute a character to italic form with single font. In addition, the OpenType Font Variation has ital axis for the transition between italic and non-italic forms and slnt axis for the oblique angle of characters. In HTML , the <i> element is used to produce italic (or oblique ) text. When the author wants to indicate emphasised text, modern Web standards recommend using
2184-509: The classical model . The geometric sans originated in Germany in the 1920s. Two early efforts in designing geometric types were made by Herbert Bayer and Jakob Erbar , who worked respectively on Universal Typeface (unreleased at the time but revived digitally as Architype Bayer ) and Erbar ( c. 1925 ). In 1927 Futura , by Paul Renner , was released to great acclaim and popularity. Geometric sans-serif typefaces were popular from
2262-498: The "astonishing" effect the unusual style had on the public. The lettering style apparently became referred to as "old Roman" or "Egyptian" characters, referencing the classical past and a contemporary interest in Ancient Egypt and its blocky, geometric architecture. Mosley writes that "in 1805 Egyptian letters were happening in the streets of London, being plastered over shops and on walls by signwriters, and they were astonishing
2340-768: The (generally wider) slab serif and "fat faces" of the period. It also added a lower-case. The term "grotesque" comes from the Italian word for cave , and was often used to describe Roman decorative styles found by excavation, but had long become applied in the modern sense for objects that appeared "malformed or monstrous". The term "grotesque" became commonly used to describe sans-serifs. Similar condensed sans-serif display typefaces, often capitals-only, became very successful. Sans-serif printing types began to appear thereafter in France and Germany. A few theories about early sans-serifs now known to be incorrect may be mentioned here. One
2418-430: The 1920s and 1930s due to their clean, modern design, and many new geometric designs and revivals have been developed since. Notable geometric types of the period include Kabel , Semplicità , Bernhard Gothic , Nobel and Metro ; more recent designs in the style include ITC Avant Garde , Brandon Grotesque , Gotham , Avenir , Product Sans , HarmonyOS Sans and Century Gothic . Many geometric sans-serif alphabets of
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2496-452: The Egyptians had no letters, you will doubtless conceive must be curious. They are simply the common characters, deprived of all beauty and all proportion by having all the strokes of equal thickness, so that those which should be thin look as if they had the elephantiasis." Similarly, the painter Joseph Farington wrote in his diary on 13 September 1805 of seeing a memorial engraved "in what
2574-473: The Futura, Erbar and Kabel tradition include Bank Gothic , DIN 1451 , Eurostile and Handel Gothic , along with many of the typefaces designed by Ray Larabie . Humanist sans-serif typefaces take inspiration from traditional letterforms, such as Roman square capitals , traditional serif typefaces and calligraphy. Many have true italics rather than an oblique , ligatures and even swashes in italic. One of
2652-519: The Theater as the Highest Symbol of a Culture), by Peter Behrens , in 1900. Throughout the nineteenth and early twentieth centuries sans-serif types were viewed with suspicion by many printers, especially those of fine book printing , as being fit only for advertisements (if that), and to this day most books remain printed in serif typefaces as body text. This impression would not have been helped by
2730-584: The ascenders. Italic capitals with a slope were introduced in the sixteenth century. The first printer known to have used them was Johann or Johannes Singriener in Vienna in 1524, and the practice spread to Germany, France and Belgium. Particularly influential in the switch to sloped capitals as a general practice was Robert Granjon , a prolific and extremely precise French punchcutter particularly renowned for his skill in cutting italics. Vervliet comments that among punchcutters in France "the main name associated with
2808-501: The ascending lower-case italic letters, and were used at the start of each line followed by a clear space before the first lower-case letter. While modern italics are often more condensed than roman types , historian Harry Carter describes Manutius' italic as about the same width as roman type. To replicate handwriting, Griffo cut at least sixty-five tied letters ( ligatures ) in the Aldine Dante and Virgil of 1501. Italic typefaces of
2886-556: The bigger sizes." Chancery italics were introduced around 1524 by Arrighi, a calligrapher and author of a calligraphy textbook who began a career as a printer in Rome, and also by Giovanni Antonio Tagliente of Venice, with imitations rapidly appearing in France by 1528. Chancery italics faded as a style over the course of the sixteenth century, although revivals were made beginning in the twentieth century. Chancery italics may have backward-pointing serifs or round terminals pointing forwards on
2964-430: The change is Granjon's." The evolution of use of italic to show emphasis happened in the sixteenth century and was a clear norm by the seventeenth. The trend of presenting types as matching in typefounders' specimens developed also over this period. Italics developed stylistically over the following centuries, tracking changing tastes in calligraphy and type design. One major development that slowly became popular from
3042-753: The character Aldino, while others called it Italic. Italics spread rapidly; historian H. D. L. Vervliet dates the first production of italics in Paris to 1512. Some printers of Northern Europe used home-made supplements to add characters not used in Italian, or mated it to alternative capitals, including Gothic ones. Besides imitations of Griffo's italic and its derivatives, a second wave appeared of "chancery" italics , most popular in Italy, which Vervliet describes as being based on "a more deliberate and formal handwriting [with] longer ascenders and descenders, sometimes with curved or bulbous terminals, and [often] only available in
3120-543: The classical period. However, Roman square capitals , the inspiration for much Latin-alphabet lettering throughout history, had prominent serifs. While simple sans-serif letters have always been common in "uncultured" writing and sometimes even in epigraphy, such as basic handwriting, most artistically-authored letters in the Latin alphabet, both sculpted and printed, since the Middle Ages have been inspired by fine calligraphy, blackletter writing and Roman square capitals . As
3198-663: The condensed forms of the contemporary sans cuttings of the last thirty years." Leading type designer Adrian Frutiger wrote in 1961 on designing a new face, Univers , on the nineteenth-century model: "Some of these old sans-serifs have had a real renaissance within the last twenty years, once the reaction of the 'New Objectivity' had been overcome. A purely geometrical form of type is unsustainable." Of this period in Britain, Mosley has commented that in 1960 "orders unexpectedly revived" for Monotype's eccentric Monotype Grotesque design: "[it] represents, even more evocatively than Univers,
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3276-475: The design was "cruder but much larger" than its predecessor, making it a success. Thereafter sans-serif capitals rapidly began to be issued from London typefounders. Much imitated was the Thorowgood "grotesque" face of the early 1830s. This was arrestingly bold and highly condensed, quite unlike the classical proportions of Caslon's design, but very suitable for poster typography and similar in aesthetic effect to
3354-920: The development of the modern humanist sans genre, especially designs intended to be particularly legible above all other design considerations. The category expanded greatly during the 1980s and 1990s, partly as a reaction against the overwhelming popularity of Helvetica and Univers and also due to the need for legible computer fonts on low-resolution computer displays. Designs from this period intended for print use include FF Meta , Myriad , Thesis , Charlotte Sans , Bliss , Skia and Scala Sans , while designs developed for computer use include Microsoft's Tahoma , Trebuchet , Verdana , Calibri and Corbel , as well as Lucida Grande , Fira Sans and Droid Sans . Humanist sans-serif designs can (if appropriately proportioned and spaced) be particularly suitable for use on screen or at distance, since their designs can be given wide apertures or separation between strokes, which
3432-599: The earliest humanist designs was Edward Johnston 's Johnston typeface from 1916, and, a decade later, Gill Sans ( Eric Gill , 1928). Edward Johnston, a calligrapher by profession, was inspired by classic letter forms, especially the capital letters on the Column of Trajan . Humanist designs vary more than gothic or geometric designs. Some humanist designs have stroke modulation (strokes that clearly vary in width along their line) or alternating thick and thin strokes. These include most popularly Hermann Zapf 's Optima (1958),
3510-457: The early twentieth century, an increase in popularity of sans-serif typefaces took place as more artistic sans-serif designs were released. While he disliked sans-serif typefaces in general, the American printer J. L. Frazier wrote of Copperplate Gothic in 1925 that "a certain dignity of effect accompanies ... due to the absence of anything in the way of frills", making it a popular choice for
3588-409: The eccentricities of some of the early sans-serif types. According to Monotype, the term "grotesque" originates from Italian : grottesco , meaning "belonging to the cave" due to their simple geometric appearance. The term arose because of adverse comparisons that were drawn with the more ornate Modern Serif and Roman typefaces that were the norm at the time. Neo-grotesque designs appeared in
3666-499: The end of the seventeenth century was a switch to an open form h matching the n , a development seen in the Romain du roi type of the 1690s, replacing the folded, closed-form h of sixteenth- and seventeenth-century italics, and sometimes simplification of the entrance stroke. True italic styles are traditionally somewhat narrower than roman fonts. Here is an example of normal ( roman ) and true italics text: In oblique text,
3744-540: The following century used varying but reduced numbers of ligatures. Italic type rapidly became very popular and was widely (and inaccurately) imitated. The Venetian Senate gave Aldus exclusive right to its use, a patent confirmed by three successive Popes , but it was widely counterfeited as early as 1502. Griffo, who had left Venice in a business dispute, cut a version for printer Girolamo "Gershom" Soncino , and other copies appeared in Italy and in Lyons . The Italians called
3822-692: The font required a little more cursive to it." A few other type designers replicated his approach for a time: Van Krimpen's Romulus and William Addison Dwiggins ' Electra were both released with obliques. Morison's Times New Roman typeface has a very traditional true italic in the style of the late eighteenth century, which he later wryly commented owed "more to Didot than dogma". Some serif designs primarily intended for headings rather than body text are not provided with an italic, Engravers and some releases of Cooper Black and Baskerville Old Style being common examples of this. In addition, computer programmes may generate an 'italic' style by simply slanting
3900-441: The former. The reader must find additional criteria to distinguish between these. Here, apart from using the attribute of italic–non-italic styles, the title also employs the attribute of capitalization. Citation styles in which book titles are italicised differ on how to deal with a book title within a book title; for example, MLA style specifies a switch back to roman type, whereas The Chicago Manual of Style (14.94) specifies
3978-405: The fresh revolutionary breeze that began to blow through typography in the early sixties" and "its rather clumsy design seems to have been one of the chief attractions to iconoclastic designers tired of the ... prettiness of Gill Sans". By the 1960s, neo-grotesque typefaces such as Univers and Helvetica had become popular through reviving the nineteenth-century grotesques while offering
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#17328847422154056-402: The inter-war period is the display face Koch Antiqua . With a partly oblique lower case, it also makes the italic capitals inline in the style of blackletter capitals in the larger sizes of the metal type. It was developed by Rudolph Koch, a type designer who had previously specialised in blackletter font design (which does not use italics); Walter Tracy described his design as "uninhibited by
4134-519: The italic font has the top of the letter leaning to the left, instead of leaning to the right. Some font families, such as Venus , Roemisch, Topografische Zahlentafel, include left leaning fonts and letters designed for German cartographic map production, even though they do not support Arabic characters. In the 1950s, Gholamhossein Mosahab invented the Iranic font style , a back-slanted italic form to go with
4212-466: The late nineteenth and early twentieth centuries, a number of type foundries such as American Type Founders and Genzsch & Heyse offered serif typefaces with oblique rather than italic designs, especially display typefaces but these designs (such as Genzsch Antiqua) have mostly disappeared. An exception is American Type Founders' Bookman , offered in some releases with the oblique of its metal type version. An unusual example of an oblique font from
4290-578: The leading expert on early revival of sans-serif letters, has found that architect John Soane commonly used sans-serif letters on his drawings and architectural designs. Soane's inspiration was apparently the inscriptions dedicating the Temple of Vesta in Tivoli, Italy , with minimal serifs. These were then copied by other artists, and in London sans-serif capitals became popular for advertising, apparently because of
4368-491: The mid-twentieth century as an evolution of grotesque types. They are relatively straightforward in appearance with limited stroke width variation. Similar to grotesque typefaces, neo-grotesques often feature capitals of uniform width and a quite 'folded-up' design, in which strokes (for example on the 'c') are curved all the way round to end on a perfect horizontal or vertical. Helvetica is an example of this. Unlike earlier grotesque designs, many were issued in large families from
4446-524: The most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word sans , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word schreef meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text . Before
4524-427: The parenthetical is italicised (in which case roman type is preferred, as on the right of this example ). In The Elements of Typographic Style , however, it is argued that, since Italic delimiters are not historically correct, the upright versions should always be used, while paying close attention to kerning . In media where italicization is not possible, alternatives are used as substitutes: OpenType has
4602-607: The period and sign painting traditions, these were often quite solid, bold designs suitable for headlines and advertisements. The early sans-serif typefaces often did not feature a lower case or italics , since they were not needed for such uses. They were sometimes released by width, with a range of widths from extended to normal to condensed, with each style different, meaning to modern eyes they can look quite irregular and eccentric. Grotesque typefaces have limited variation of stroke width (often none perceptible in capitals). The terminals of curves are usually horizontal, and many have
4680-463: The period following from the style of Niccolò de' Niccoli , possibly even Manutius' own. The first use in a complete volume was a 1501 edition of Virgil dedicated to Italy, although it had been briefly used in the frontispiece of a 1500 edition of Catherine of Siena 's letters. In 1501, Aldus wrote to his friend Scipio: We have printed, and are now publishing, the Satires of Juvenal and Persius in
4758-608: The period, such as those authored by the Bauhaus art school (1919–1933) and modernist poster artists, were hand-lettered and not cut into metal type at the time. A separate inspiration for many types described "geometric" in design has been the simplified shapes of letters engraved or stenciled on metal and plastic in industrial use, which often follow a simplified structure and are sometimes known as "rectilinear" for their use of straight vertical and horizontal lines. Designs which have been called geometric in principles but not descended from
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#17328847422154836-465: The public, who had never seen letters like them and were not sure they wanted to". A depiction of the style, as an engraving, rather than printed from type, was shown in the European Magazine of 1805, described as "old Roman" characters. However, the style did not become used in printing for some more years. (Early sans-serif signage was not printed from type but hand-painted or carved, since at
4914-444: The regular style if they cannot find an italic or oblique style, though this may look awkward with serif fonts for which an italic is expected. Professional designers normally do not simply tilt fonts to generate obliques but make subtle corrections to correct the distorted curves this introduces. Many sans-serif families have oblique fonts labelled as italic, whether or not they include "true italic" characteristics. If something within
4992-654: The representation of Etruscan epigraphy , and in c. 1745 , the Caslon foundry made Etruscan types for pamphlets written by Etruscan scholar John Swinton . Another niche used of a printed sans-serif letterform from 1786 onwards was a rounded sans-serif script typeface developed by Valentin Haüy for the use of the blind to read with their fingers. Towards the end of the eighteenth century neoclassicism led to architects increasingly incorporating ancient Greek and Roman designs in contemporary structures. Historian James Mosley ,
5070-408: The right, like so . Different glyph shapes from roman type are usually used – another influence from calligraphy – and upper-case letters may have swashes , flourishes inspired by ornate calligraphy. Historically, italics were a distinct style of type used entirely separately from roman type , but they have come to be used in conjunction—most fonts now come with
5148-549: The right-to-left direction of the script. Since italic styles clearly look different from regular (roman) styles, it is possible to have 'upright italic' designs that have a cursive style but remain upright. In Latin-script countries, upright italics are rare but are sometimes used in mathematics or in complex texts where a section of text already in italics needs a 'double italic' style to add emphasis to it. Donald Knuth 's Computer Modern has an alternate upright italic as an alternative to its standard italic, since its intended use
5226-623: The same type is used as in normal type, but slanted to the right: Oblique type (or slanted roman, sloped roman) is type that is slanted, but lacking cursive letterforms, with features like a non-descending f and double-storey a , unlike "true italics". Many sans-serif typefaces use oblique designs (sometimes called "sloped roman" styles) instead of italic ones; some have both italic and oblique variants. Type designers have described oblique type as less organic and calligraphic than italics, which in some situations may be preferred. Contemporary type designer Jeremy Tankard stated that he had avoided
5304-781: The spirit of modernity, using the German slogan " die Schrift unserer Zeit " ("the typeface of our time") and in English "the typeface of today and tomorrow" ; many typefaces were released under its influence as direct clones, or at least offered with alternate characters allowing them to imitate it if desired. In the post-war period, an increase of interest took place in "grotesque" sans-serifs. Writing in The Typography of Press Advertisement (1956), printer Kenneth Day commented that Stephenson Blake's eccentric Grotesque series had returned to popularity for having "a personality sometimes lacking in
5382-450: The standard of common sans-serif types of the period, many of which now seem somewhat lumpy and eccentrically-shaped. In 1922, master printer Daniel Berkeley Updike described sans-serif typefaces as having "no place in any artistically respectable composing-room." In 1937 he stated that he saw no need to change this opinion in general, though he felt that Gill Sans and Futura were the best choices if sans-serifs had to be used. Through
5460-529: The stationery of professionals such as lawyers and doctors. As Updike's comments suggest, the new, more constructed humanist and geometric sans-serif designs were viewed as increasingly respectable, and were shrewdly marketed in Europe and America as embodying classic proportions (with influences of Roman capitals) while presenting a spare, modern image. Futura in particular was extensively marketed by Bauer and its American distribution arm by brochure as capturing
5538-404: The style of handwritten manuscripts of the period. The choice of using italic type, rather than the roman type in general use at the time, was apparently made to suggest informality in editions designed for leisure reading. Manutius' italic type was cut by his punchcutter Francesco Griffo (who later, following a dispute with Manutius, claimed to have conceived it). It replicated handwriting of
5616-476: The term "sans-serif" became standard in English typography, a number of other terms had been used. One of these terms for sans-serif was "grotesque", often used in Europe, and " gothic ", which is still used in East Asian typography and sometimes seen in typeface names like News Gothic , Highway Gothic , Franklin Gothic or Trade Gothic . Sans-serif typefaces are sometimes, especially in older documents, used as
5694-565: The time it was not possible to print in large sizes. This makes tracing the descent of sans-serif styles hard, since a trend can arrive in the dated, printed record from a signpainting tradition which has left less of a record or at least no dates.) The inappropriateness of the name was not lost on the poet Robert Southey , in his satirical Letters from England written in the character of a Spanish aristocrat. It commented: "The very shopboards must be ... painted in Egyptian letters, which, as
5772-479: The time of release. Neo-grotesque type began in the 1950s with the emergence of the International Typographic Style , or Swiss style. Its members looked at the clear lines of Akzidenz-Grotesk (1898) as an inspiration for designs with a neutral appearance and an even colour on the page. In 1957 the release of Helvetica , Univers , and Folio , the first typefaces categorized as neo-grotesque, had
5850-407: The traditions of roman and italic". The printing historian and artistic director Stanley Morison was for a time in the inter-war period interested in the oblique type style, which he felt stood out in text less than a true italic and should supersede it. He argued in his article Towards an Ideal Italic that serif book typefaces should have as the default sloped form an oblique and as a complement
5928-447: The typeface's body size, which equals to about 28 points. Although it is known from its appearances in the firm's specimen books, no uses of it from the period have been found; Mosley speculates that it may have been commissioned by a specific client. A second hiatus in interest in sans-serif appears to have lasted for about twelve years, until Vincent Figgins ' foundry of London issued a new sans-serif in 1828. David Ryan felt that
6006-654: The use of quotation marks ( A Key to Whitehead's " Process and Reality " ). An alternative option is to switch to an 'upright italic' style if the typeface used has one; this is discussed below. Left-leaning italics are now rare in Latin script , where they are mostly used for the occasional attention-grabbing effect. They were once more common, however, being used for example in legal documents. They are more common in Arabic script. In certain Arabic fonts (e.g.: Adobe Arabic, Boutros Ads),
6084-538: Was often used for headings and commercial printing, many early sans-serif designs did not feature lower-case letters. Simple sans-serif capitals, without use of lower-case, became very common in uses such as tombstones of the Victorian period in Britain. The first use of sans-serif as a running text has been proposed to be the short booklet Feste des Lebens und der Kunst: eine Betrachtung des Theaters als höchsten Kultursymbols (Celebration of Life and Art: A Consideration of
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