122-513: Ambrosia Software was a predominantly Macintosh software and gaming company founded in 1993 and located in Rochester , New York , U.S . Ambrosia Software was best known for its Macintosh remakes of older arcade games, which began with a 1992 version of Atari, Inc. 's Asteroids from 1979. The company also published utility software. Its products were distributed as shareware ; demo versions could be downloaded and used for up to 30 days. Later
244-471: A DVI port, and adapters for VGA , S-Video , and composite video output were available. The system contains a built-in speaker and an 1/8-inch stereo mini jack for analog sound output. The new Wi-Fi card no longer used an MMCX-Female connector for the antenna, as do prior models, but rather a proprietary Apple one. The Mac Mini G4 was initially supplied with Mac OS X 10.3 , then later with Mac OS X 10.4 , and can run Mac OS 9 applications, as long as
366-620: A Mach kernel and BSD foundations, a virtualization layer for old Mac OS apps (codenamed Blue Box), and an implementation of NeXTSTEP APIs called OpenStep (codenamed Yellow Box). Apple open-sourced the core of Rhapsody as the Darwin operating system. After several developer previews, Apple also introduced the Carbon API, which provided a way for developers to more easily make their apps native to Mac OS X without rewriting them in Yellow Box. Mac OS X
488-510: A Primetime Emmy . In the 2000s, Apple continued to use successful marketing campaigns to promote the Mac line, including the Switch and Get a Mac campaigns. Apple's focus on design and build quality has helped establish the Mac as a high-end, premium brand. The company's emphasis on creating iconic and visually appealing designs for its computers has given them a "human face" and made them stand out in
610-668: A small form factor computer had been widely speculated upon and requested before the Mac Mini. In January 2005, the Mac Mini G4 was introduced alongside the iPod shuffle at the Macworld Conference & Expo ; Apple CEO Steve Jobs marketed "The cheapest, and most affordable Mac ever". The machine was intended as an entry-level computer for budget-minded customers. In comparison to regular desktops, which use standard-sized components such as 3.5-inch hard drives and full-size DIMMs ,
732-516: A store-within-a-store that would better showcase Macs and their software and peripherals. According to Apple, the Mac's share of computer sales in those stores went from 3% to 14%. In November, the online Apple Store launched with built-to-order Mac configurations without a middleman. When Tim Cook was hired as chief operations officer in March 1998, he closed Apple's inefficient factories and outsourced Mac production to Taiwan. Within months, he rolled out
854-510: A "masterpiece." Before the Macintosh, high-tech marketing catered to industry insiders rather than consumers, so journalists covered technology like the "steel or automobiles" industries, with articles written for a highly technical audience. The Macintosh launch event pioneered event marketing techniques that have since become "widely emulated" in Silicon Valley , by creating a mystique about
976-460: A Mac program, HyperCard , whose cards store any information—text, image, audio, video—with the memex -like ability to semantically link cards together. HyperCard was released in 1987 and bundled with every Macintosh. In the late 1980s, Jean-Louis Gassée , a Sculley protégé who had succeeded Jobs as head of the Macintosh division, made the Mac more expandable and powerful to appeal to tech enthusiasts and enterprise customers. This strategy led to
1098-560: A bootable copy of the OS 9 system folder is installed from which to run the Classic environment (although the Mac Mini G4 cannot natively boot to Mac OS 9). As of Mac OS X 10.5 , the ability to run the Classic environment was removed. Later, Mac OS 9 was able to run on the Mac Mini G4 through an unofficial patcher, though this was not supported by Apple. It is compatible with operating systems designed for
1220-523: A built-to-order option. Its internal cooling system has a thermal-based design that according to Apple performs five times more quickly than the best-selling Windows -based desktop computer in its price range. The price of the Apple silicon Mac Mini dropped US$ 100 from that of the previous model to $ 699. It added support for Wi-Fi 6 , USB4 , and 6K video output to run the Pro Display XDR . Externally, it
1342-549: A crowded market. Apple has long made product placements in high-profile movies and television shows to showcase Mac computers, like Mission: Impossible , Legally Blonde , and Sex and the City . Apple is known for not allowing producers to show villains using Apple products. Its own shows produced for the Apple TV+ streaming service feature prominent use of MacBooks. The Mac is known for its highly loyal customer base. In 2022,
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#17328951172351464-555: A display cutout incorporating a 1080p webcam. The Mac Studio with M2 Max and M2 Ultra chips and the Mac Pro with M2 Ultra chip was unveiled at WWDC 2023, and the Intel-based Mac Pro was discontinued on the same day, completing the Mac transition to Apple silicon chips. The Mac Studio was received positively as a modest upgrade over the previous generation, albeit similarly priced PCs could be equipped with faster GPUs. However,
1586-524: A domain parking page with ads unconnected to the company. The first game distributed under the Ambrosia Software name was Maelstrom , a 1992 remake of the 1979 Asteroids arcade video game. It uses raster graphics similar in style to Atari's later Blasteroids (1987) and the Atari ST game Megaroids (1988). Despite the concept being 13 years old at the time of release, Maelstrom was popular at
1708-613: A high-end model with more RAM options until the release of an updated model based on the M2 and M2 Pro chips in January 2023. In October 2024, Apple redesigned the Mac Mini for the first time since 2010. The new design is much smaller than previous models and features ports on the front and back of the device. The new design debuted with the M4 and M4 Pro chips, with the M4 Pro computers supporting Thunderbolt 5 for
1830-454: A last-ditch attempt to fend off Windows, Apple yielded and started a Macintosh clone program, which allowed other manufacturers to make System 7 computers. However, this only cannibalized the sales of Apple's higher-margin machines. Meanwhile, Windows 95 was an instant hit with customers. Apple was struggling financially as its attempts to produce a System 7 successor had all failed with Taligent, Star Trek , and Copland , and its hardware
1952-583: A late 2009 Mac Mini with 2 GB of RAM has 3056 making the two machines fairly comparable. The built-in Intel GMA was criticized for producing stuttering video despite supporting hardware accelerated H.264 video playback, and disappointing frame rates in graphics-intensive 3D games. Early and Late 2009 models corrected these performance issues with an improved Nvidia GeForce 9400M chipset. The Intel-based Mac Mini includes four USB 2.0 ports and one FireWire 400 port. The I/O ports were changed with
2074-402: A magnetic latch that secures the lid elegantly. The design language of consumer Macs shifted again from colored plastics to white polycarbonate with the introduction of the 2001 Dual USB "Ice" iBook . To increase the iBook's durability, it eliminated doors and handles, and gained a more minimalistic exterior. Ive attempted to go beyond the quadrant with Power Mac G4 Cube , an innovation beyond
2196-438: A maximum of 1 gigabyte (GB) of memory, a relatively small amount. Because of the small amount of memory, the system often had to page against the hard drive , slowing operation considerably. The Mac Mini G4 uses a single 2.5-inch Ultra ATA /100 hard drive that offers a maximum transfer rate of 100 megabytes per second (MB/s). It is not possible to open the sealed enclosure to upgrade the hard drive without possibly voiding
2318-697: A merger of NeXTSTEP and Mac OS as the foundation of Apple's new operating system strategy. At the time, Jobs only served as advisor, and Amelio was released in July 1997. Jobs was formally appointed interim CEO in September, and permanent CEO in January 2000. To continue turning the company around, Jobs streamlined Apple's operations and began layoffs. He negotiated a deal with Bill Gates in which Microsoft committed to releasing new versions of Office for Mac for five years, investing $ 150 million in Apple, and settling an ongoing lawsuit in which Apple alleged that Windows had copied
2440-415: A miniaturized design with a glossy dark gray cylindrical body and internal components organized around a central cooling system. Tech reviewers praised the 2013 Mac Pro for its power and futuristic design; however, it was poorly received by professional users, who criticized its lack of upgradability and the removal of expansion slots. The iMac was refreshed with a 5K Retina display in 2014, making it
2562-503: A new ERP system and implemented just-in-time manufacturing principles. This practically eliminated Apple's costly unsold inventory, and within one year, Apple had the industry's most efficient inventory turnover. Jobs's top priority was "to ship a great new product". The first is the iMac G3 , an all-in-one computer that was meant to make the Internet intuitive and easy to access. While PCs came in functional beige boxes, Jony Ive gave
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#17328951172352684-722: A new standardized computing platform, which led to the creation of the PowerPC processor architecture, and the Taligent operating system. In 1992, Apple introduced the Macintosh Performa line, which "grew like ivy" into a disorienting number of barely differentiated models in an attempt to gain market share. This backfired by confusing customers, but the same strategy soon afflicted the PowerBook line. Michael Spindler continued this approach when he succeeded Sculley as CEO in 1993. He oversaw
2806-506: A problem with stuck keys and letters being skipped or repeated. iFixit attributed this to the ingress of dust or food crumbs under the keys, jamming them. Since the Butterfly keyboard was riveted into the laptop's case, it could only be serviced at an Apple Store or authorized service center . Apple settled a $ 50m class-action lawsuit over these keyboards in 2022. These same models were afflicted by "flexgate": when users closed and opened
2928-505: A program to repair affected keyboards free of charge. Higher-end models of the 15-inch 2018 MacBook Pro faced another issue where the Core i9 processor reached unusually high temperatures, resulting in reduced CPU performance from thermal throttling. Apple issued a patch to address this issue via a macOS supplemental update, blaming a "missing digital key" in the thermal management firmware. The 2019 16-inch MacBook Pro and 2020 MacBook Air replaced
3050-399: A second bay for PCIe -based NVMe flash storage; hard drive-only models require an aftermarket adapter. The price of the base model was lowered by $ 100. Two holes that were used to open the case were removed from the case because the memory, being soldered to the logic board, was no longer upgradable. Because the integrated GPU does not have its own dedicated memory, the system shares some of
3172-497: A solid range of features. Reviews noted it is possible to purchase small computers at the same price with faster CPUs, better graphics cards, more memory, and more storage. The small size has made the Mac Mini particularly popular for home theater use, and its size and reliability has helped keep resale values high. The G4 model received a considerably lukewarm score among critics. Those at CNET positively identified it as an affordable, quiet, and compact machine, but they disliked
3294-527: A strategic pitch to encourage users to switch from Windows and Linux computers. In January 2005, the original Mac Mini was introduced with the PowerPC G4 CPU . In February 2006, Apple announced a new Intel Core Solo model, the first with an Intel processor. A thinner unibody redesign, unveiled in June 2010, added an HDMI port, and was more readily positioned as a home theater device and an alternative to
3416-480: A strengthened hinge instead of a mechanical latch to keep it closed, ports on the sides rather than on the back, and the first laptop with built-in Wi-Fi . It became the best selling laptop in the U.S. during the fourth quarter of 1999. The professional-oriented Titanium PowerBook G4 was released in 2001, becoming the lightest and thinnest laptop in its class, and the first laptop with a wide-screen display; it also debuted
3538-475: A thinner "Butterfly" keyboard, and replaced function keys with the Touch Bar . The Touch Bar was criticized for making it harder to use the function keys by feel, as it offered no tactile feedback. Many users were also frustrated by the need to buy dongles , particularly professional users who relied on traditional USB-A devices, SD cards , and HDMI for video output. A few months after its release, users reported
3660-624: A time when Macintosh action games were in short supply, and it won some software awards. Ambrosia Software was incorporated August 18, 1993, by Andrew Welch after he graduated from the Rochester Institute of Technology in 1992. Maelstrom was followed by more action games, including Apeiron (a remake of Centipede ), Swoop (a clone of Galaxian ), and Barrack (a clone of JezzBall ). In 1999, Cameron Crotty of Macworld wrote that "No other company has gotten so much mileage out of renovating mid-1980s arcade hits." Nearly all of
3782-417: Is a small form factor desktop computer developed and marketed by Apple Inc . As of 2022 , it is positioned between the consumer all-in-one iMac and the professional Mac Studio and Mac Pro as one of four current Mac desktop computers. Since launch, it has shipped without a display , keyboard , and mouse . The machine was initially branded as "BYODKM" (Bring Your Own Display, Keyboard, and Mouse) as
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3904-500: Is a carryover from Mac Minis released between 2010 and 2014, and has the same dimensions, but its color was changed from silver to "space gray", similar to the iMac Pro. The 2018 Mac Mini removes legacy I/O such as the SD card reader, SATA drive bay, IR receiver, optical S/PDIF (TOSLINK) audio out, and audio in. macOS Catalina added support for Dolby Atmos , Dolby Vision , and HDR10 . Memory can again be replaced. According to Apple, memory
4026-572: Is free of toxic chemicals like mercury , bromide , and PVC , and with smaller packaging. The enclosures of the iMac and unibody MacBook Pro were redesigned with the more recyclable aluminum and glass. On February 24, 2011, the MacBook Pro became the first computer to support Intel's new Thunderbolt connector, with two-way transfer speeds of 10 Gbit/s, and backward compatibility with Mini DisplayPort . Due to deteriorating health, Steve Jobs resigned as CEO on August 24, 2011, and Tim Cook
4148-470: Is modular. The M4 model supports up to three external displays via the Thunderbolt ports, running two 6K displays and one 5K display simultaneously. The M4 Pro model can support up to three 6K displays running at 60Hz. High-performance cores: 192 KB L1i, 128 KB L1d Energy-efficient cores: 128 KB L1i, 64 KB L1d The Mac Mini has been praised as a relatively affordable computer with
4270-1021: Is not officially user-replaceable, and requires service by an Apple Store or Apple Authorized Service Provider. The CPU and flash storage are soldered to the logic board and cannot be replaced. In March 2020, Apple doubled the default storage in both base models. Apple discontinued the Core i3 model following the release of the M1 Mac Mini in November 2020, but continued to sell the Core i5/i7 models until January 2023. 2 displays with 4096×2304 resolution at 60 Hz via Thunderbolt 3 , plus 1 display with 4096×2160 resolution at 60 Hz via HDMI 2.0 or 1 display with 5120×2880 resolution at 60 Hz via Thunderbolt 3, plus 1 display with 4096x2160 resolution at 60 Hz via HDMI 2.0 Thunderbolt 3 digital video output supports HDMI 2.0 display video output Optional 512 GB, 1, or 2 TB available at time of purchase only. Before March 2020, 256 GB
4392-545: Is very similar to the 2018 Mac Mini but has a lighter, silver finish similar to that of the models released from 2010 to 2014. The release of the Apple silicon Mac Mini was preceded by the June 2020 release of the A12Z -based Developer Transition Kit , a prototype with a Mac Mini enclosure made for developers to port their apps to Apple silicon. The 2020 DTK has 16 GB of RAM, 512 GB of storage, and two USB-C ports. On January 17, 2023, Apple announced updated models based on
4514-532: The Apple TV . The 2018 Mac Mini model had Thunderbolt , an Intel Core i3 , Core i5 or i7 CPU , and also changed the case's default silver for space gray. This model also had solid-state storage and replaces most of the data ports with USB-C sockets. The Apple silicon Mac Mini based on the Apple M1 chip was introduced in November 2020 in the original silver style; the 2018 space gray model remained available as
4636-465: The M2 and M2 Pro chips. The updated models also include Bluetooth 5.3 and Wi-Fi 6E connectivity. The M2 Pro model includes two additional USB-C/Thunderbolt ports and supports HDMI 2.1. High-performance cores: 192 KB L1i, 128 KB L1d Energy-efficient cores: 128 KB L1i, 64 KB L1d The base memory is increased to 16GB for M4 models and 24GB for M4 Pro models, with the maximum configurable memory increased to 64GB. The SSD storage
4758-469: The Mac transition to Intel processors , because the operating system had been developed for both architectures since the beginning. PowerPC apps run using transparent Rosetta emulation, and Windows boots natively using Boot Camp . This transition helped contribute to a few years of growth in Mac sales. After the iPhone 's 2007 release, Apple began a multi-year effort to bring many iPhone innovations "back to
4880-457: The Macintosh 512K with improved performance and an external floppy drive. The Macintosh is credited with popularizing the graphical user interface, Jobs's fascination with typography gave it an unprecedented variety of fonts and type styles like italics, bold, shadow, and outline. It is the first WYSIWYG computer, and due in large part to PageMaker and Apple's LaserWriter printer, it ignited
5002-476: The PowerPC architecture. Users can install the AmigaOS -compatible MorphOS , OpenBSD , and Linux distributions such as Debian and Ubuntu . The serial number and specifications sticker on the underside of the latest revision do not carry the actual specs of the upgrade. For example, on a 1.5 GHz model, 1.42 GHz is listed. The product packaging also did not reflect the upgrade. Apple did not revise
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5124-523: The Rosetta 2 translation layer, and iOS and iPadOS apps distributed via the App Store . These Mac models come equipped with high-speed Thunderbolt 4 or USB 4 connectivity, with speeds up to 40 Gbit/s. Apple silicon Macs have custom integrated graphics rather than graphics cards. MacBooks are recharged with either USB-C or MagSafe connectors, depending on the model. Apple sells accessories for
5246-574: The SD card slot. On March 8, 2022, the Mac Studio was unveiled, also featuring the M1 Max chip and the new M1 Ultra chip in a similar form factor to the Mac Mini. It drew highly positive reviews for its flexibility and wide range of available ports. Its performance was deemed "impressive", beating the highest-end Mac Pro with a 28-core Intel Xeon chip, while being significantly more power efficient and compact. It
5368-521: The StyleWriter printer and the Newton PDA. These changes were meant to refocus Apple's engineering, marketing, and manufacturing efforts so that more care could be dedicated to each product. Jobs also stopped licensing Mac OS to clone manufacturers, which had cost Apple ten times more in lost sales than it received in licensing fees. Jobs made a deal with the largest computer reseller, CompUSA , to carry
5490-451: The T2 series chip for internal security, Bluetooth 5 , four Thunderbolt 3 ports with USB 3.1 gen 2 support, two USB 3.0 Type-A ports, and HDMI 2.0. PCIe-based flash storage is standard with no option to fit a hard drive. The baseline storage was changed to 128 GB with a maximum of 2 TB. RAM was increased to a baseline of 8 GB and a maximum of 64 GB of SO-DIMM DDR4 . The chassis
5612-452: The computer tower in a professional desktop far smaller than the Power Mac. The Cube failed in the market and was withdrawn from sale after one year. However, Ive considered it beneficial, because it helped Apple gain experience in complex machining and miniaturization. The development of a successor to the old Mac OS was well underway. Rhapsody had been previewed at WWDC 1997, featuring
5734-418: The desktop publishing market, turning the Macintosh from an early let-down into a notable success. Levy called desktop publishing the Mac's "Trojan horse" in the enterprise market, as colleagues and executives tried these Macs and were seduced into requesting one for themselves. PageMaker creator Paul Brainerd said: "You would see the pattern. A large corporation would buy PageMaker and a couple of Macs to do
5856-457: The iPhone 4 . iPhone-like multi-touch technology was progressively added to all MacBook trackpads, and to desktop Macs through the Magic Mouse , and Magic Trackpad . The 2010 MacBook Air added an iPad-inspired standby mode, "instant-on" wake from sleep, and flash memory storage. After criticism by Greenpeace, Apple improved the ecological performance of its products. The 2008 MacBook Air
5978-405: The iTunes Store , iPod , iPhone , iPad , and the 2007 renaming from Apple Computer Inc. to Apple Inc. By January 2007, the iPod was half of Apple's revenues. New Macs include the white "Sunflower" iMac G4 . Ive designed a display to swivel with one finger, so that it "appear[ed] to defy gravity". In 2003, Apple released the aluminum 12-inch and 17-inch PowerBook G4 , proclaiming the "Year of
6100-591: The iWork office suite. Serlet and Tevanian were both initiating the secret project asked by Steve Jobs to propose to Sony executives, in 2001, to sell Mac OS X on Vaio laptops. They showed them a demonstration at a golf party in Hawaii , with the most expensive Vaio laptop they could have acquired. But due to bad timing, Sony refused, arguing their Vaio sales just started to grow after years of difficulties. With PowerPC chips falling behind in performance, price, and efficiency, Steve Jobs announced in 2005
6222-429: The macOS operating system, which is not licensed to other manufacturers and exclusively bundled with Mac computers. Jef Raskin conceived the Macintosh project in 1979, which was usurped and redefined by Apple co-founder Steve Jobs in 1981. The original Macintosh was launched in January 1984, after Apple's "1984" advertisement during Super Bowl XVIII . A series of incrementally improved models followed, sharing
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#17328951172356344-408: The 32-bit processor can be removed, and replaced with a compatible 64-bit Intel Core 2 Duo processor. Models manufactured in and after 2009 had their CPUs soldered onto a logic board, preventing its upgradability. The upgrades make the 2006/2007 models perform better than the 2009 models. Geekbench has shown the 2.33 GHz Core 2 Duo fitted Mac Mini with 2 GB of RAM has a score of 3060 whereas
6466-555: The Afterburner card for faster video encoding. Almost every part of the new Mac Pro is user-replaceable, with iFixit praising its high user-repairability. It received positive reviews, with reviewers praising its power, modularity, quiet cooling, and Apple's increased focus on professional workflows. In April 2018, Bloomberg reported Apple's plan to replace Intel chips with ARM processors similar to those in its phones, causing Intel's shares to drop by 9.2%. The Verge commented on
6588-791: The American Customer Satisfaction Index gave the Mac the highest customer satisfaction score of any personal computer, at 82 out of 100. In that year, Apple was the fourth largest vendor of personal computers, with a market share of 8.9%. Apple outsources the production of its hardware to Asian manufacturers like Foxconn and Pegatron . As a highly vertically integrated company developing its own operating system and chips, it has tight control over all aspects of its products and deep integration between hardware and software. All Macs in production use ARM -based Apple silicon processors and have been praised for their performance and power efficiency. They can run Intel apps through
6710-718: The Apple II. In response, Apple introduced the Lisa in 1983. The Lisa's graphical user interface was inspired by strategically licensed demonstrations of the Xerox Star . Lisa surpassed the Star with intuitive direct manipulation , like the ability to drag and drop files, double-click to launch applications, and move or resize windows by clicking and dragging instead of going through a menu. However, hampered by its high price of $ 9,995 (equivalent to $ 33,000 in 2023) and lack of available software,
6832-400: The Apple silicon-based Mac Pro was criticized for several regressions, including memory capacity and a complete lack of CPU or GPU expansion options. A 15-inch MacBook Air was also introduced, and is the largest display included on a consumer-level Apple laptop. The MacBook Pro was updated on October 30, 2023, with updated M3 Pro and M3 Max chips using a 3 nm process node, as well as
6954-624: The Escape Velocity line of games where the team's mascot, Hector the Parrot (known in-game as Cap'n Hector), would use her heavily armed ship to ceaselessly attack players of unregistered copies after the trial period had expired. Their software products therefore began to fall under the category of crippleware. Although the company no longer provides new expiring license codes, Ambrosia's founder Andrew Welch released Decoder Ring which allows anyone to generate new license codes. Matt Slot has written about
7076-544: The Internet's appeal to consumers, 32% of iMac buyers had never used a computer before, and 12% were switching from PCs. The iMac reestablished the Mac's reputation as a trendsetter: for the next few years, translucent plastic became the dominant design trend in numerous consumer products. Apple knew it had lost its chance to compete in the Windows-dominated enterprise market, so it prioritized design and ease of use to make
7198-565: The Lisa was commercially unsuccessful. Parallel to the Lisa's development, a skunkworks team at Apple was working on the Macintosh project. Conceived in 1979 by Jef Raskin , Macintosh was envisioned as an affordable, easy-to-use computer for the masses. Raskin named the computer after his favorite type of apple, the McIntosh . The initial team consisted of Raskin, hardware engineer Burrell Smith , and Apple co-founder Steve Wozniak . In 1981, Steve Jobs
7320-474: The Mac Mini G4 uses low-power laptop components to fit into small cases and avoid overheating. The aluminum case, the top and bottom of which is capped with polycarbonate plastic, has an optical drive slot on the front, and the I/O ports and vents for the cooling system on the back. It has an external 85W power supply. Mac Mini G4 has no visible screws, reflecting Apple's intention the computer may not be upgraded by
7442-668: The Mac Mini, giving it a more compact, thinner unibody aluminum case that has an internal power supply, an SD card slot, a Core 2 Duo CPU, and a HDMI port for video output that Apple marketed as HDMI 1.4 compliant, replacing the Mini-DVI port of the previous models. In July 2011, a hardware update was announced; models were now fitted with a Thunderbolt port, dual-core Intel Core i5 and 4-core i7 CPUs, support for up to 16 GB of memory, Bluetooth 4.0, and either an Intel HD Graphics 3000 integrated graphics or an AMD Radeon HD 6630M dedicated graphics. The revision, however, removed
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#17328951172357564-418: The Mac Pro, Apple executives admitted in 2017 that the 2013 Mac Pro had not met expectations, and said that the company had designed themselves into a "thermal corner", preventing them from releasing a planned dual-GPU successor. Apple also unveiled their future product roadmap for professional products, including plans for an iMac Pro as a stopgap and an expandable Mac Pro to be released later. The iMac Pro
7686-519: The Mac became a "digital hub" and centerpiece with several new applications. In October 1999, the iMac DV gained FireWire ports, allowing users to connect camcorders and easily create movies with iMovie ; the iMac gained a CD burner and iTunes , allowing users to rip CDs, make playlists, and burn them to blank discs. Other applications include iPhoto for organizing and editing photos, and GarageBand for creating and mixing music and other audio. The digital lifestyle strategy entered other markets, with
7808-420: The Mac more appealing to average consumers, and even teens. The "Apple New Product Process" was launched as a more collaborative product development process for the Mac, with concurrent engineering principles. From then, product development was no longer driven primarily by engineering and with design as an afterthought. Instead, Ive and Jobs first defined a new product's "soul", before it was jointly developed by
7930-512: The Mac", including multi-touch gesture support, instant wake from sleep, and fast flash storage . At Macworld 2008, Jobs introduced the first MacBook Air by taking it out of a manila envelope, touting it as the "world's thinnest notebook". The MacBook Air favors wireless technologies over physical ports, and lacks FireWire , an optical drive , or a replaceable battery. The Remote Disc feature accesses discs in other networked computers. A decade after its launch, journalist Tom Warren wrote that
8052-495: The Mac's interface. In exchange, Apple made Internet Explorer the default Mac browser. The deal was closed hours before Jobs announced it at the August 1997 Macworld. Jobs returned focus to Apple. The Mac lineup had been incomprehensible, with dozens of hard-to-distinguish models. He streamlined it into four quadrants, a laptop and a desktop each for consumers and professionals. Apple also discontinued several Mac accessories, including
8174-492: The Mac's transition from Motorola 68000 series to PowerPC and the release of Apple's first PowerPC machine, the well-received Power Macintosh . Many new Macintoshes suffered from inventory and quality control problems. The 1995 PowerBook 5300 was plagued with quality problems, with several recalls as some units even caught fire. Pessimistic about Apple's future, Spindler repeatedly attempted to sell Apple to other companies, including IBM, Kodak, AT&T, Sun, and Philips. In
8296-680: The Mac, including the Studio Display and Pro Display XDR external monitors, the AirPods line of wireless headphones, and keyboards and mice such as the Magic Keyboard , Magic Trackpad , and Magic Mouse . Macs run the macOS operating system, which is the second most widely used desktop OS according to StatCounter . Macs can also run Windows , Linux , or other operating systems through virtualization , emulation, or multi-booting . Mac Mini Mac Mini (stylized as Mac mini )
8418-514: The Mac, the Apple M1 , and a series of Macs that would ship with the M1: the MacBook Air , Mac Mini , and the 13-inch MacBook Pro . These new Macs received highly positive reviews, with reviewers highlighting significant improvements in battery life, performance, and heat management compared to previous generations. The iMac Pro was discontinued on March 6, 2021. On April 20, 2021, a new 24-inch iMac
8540-466: The MacBook Air had "immediately changed the future of laptops", starting the ultrabook trend. OS X Lion added new software features first introduced with the iPad , such as FaceTime , full-screen apps, document autosaving and versioning, and a bundled Mac App Store to replace software install discs with online downloads. It gained support for Retina displays , which had been introduced earlier with
8662-483: The Macintosh to lose its chance at becoming the dominant personal computer platform. Though senior management demanded high-margin products, a few employees disobeyed and set out to create a computer that would live up to the original Macintosh's slogan, "[a] computer for the rest of us", which the market clamored for. In a pattern typical of Apple's early era, of skunkworks projects like Macintosh and Macintosh II lacking adoption by upper management who were late to realize
8784-516: The Notebook". With the Microsoft deal expiring, Apple also replaced Internet Explorer with its new browser, Safari . The first Mac Mini was intended to be assembled in the U.S., but domestic manufacturers were slow and had insufficient quality processes, leading Apple to Taiwanese manufacturer Foxconn . The affordably priced Mac Mini desktop was introduced at Macworld 2005, alongside the introduction of
8906-404: The base 2018 model. Options for more than 16 GB of RAM are not available on M1-based systems. Support for external displays is reduced to one display over USB-C/Thunderbolt, though a second display can be connected using HDMI; the previous Intel-based model could drive two 4K displays over USB-C/Thunderbolt. On April 20, 2021, 10 Gigabit Ethernet with Lights Out Management was added as
9028-410: The company newsletter. The next year you'd come back and there would be thirty Macintoshes. The year after that, three hundred." In late 1985, Bill Atkinson, one of the few remaining employees to have been on the original Macintosh team, proposed that Apple create a Dynabook , Alan Kay's concept for a tablet computer that stores and organizes knowledge. Sculley rebuffed him, so he adapted the idea into
9150-421: The company released some products for iOS . Ambrosia's best-selling program was the utility Snapz Pro X, according to a 2002 interview with company president Andrew Welch. In 2017, customers reported on Ambrosia's Facebook page that attempts to contact the company were unsuccessful and they were unable to make new purchases. As of July 2019, the website is offline. As of May 2021, the website resolves but leads to
9272-522: The company's profit margins, and Macintoshes were priced far above entry-level MS-DOS compatible computers. Steven Levy said that though Macintoshes were superior, the cheapest Mac cost almost twice as much as the cheapest IBM PC compatible. Sculley also resisted licensing the Mac OS to competing hardware vendors, who could have undercut Apple on pricing and jeopardized its hardware sales, as IBM PC compatibles had done to IBM. These early strategic steps caused
9394-535: The company's ten employees were laid off in 2013, but Welch denied rumors of the company closing. In late 2018, the company's last remaining employee announced that Ambrosia was officially shutting down operations. Ambrosia Software's games, in order of release: Ambrosia, in conjunction with DG Associates, has also released the Escape Velocity Nova card-driven board game. Ambrosia Software's utilities, in order of release: One of Ambrosia's founding mantras
9516-558: The company, he launched the Think different ad campaign, positioning the Mac as the best computer for "creative people who believe that one person can change the world". The campaign featured black-and-white photographs of luminaries like Albert Einstein , Gandhi , and Martin Luther King Jr. , with Jobs saying: "if they ever used a computer, it would have been a Mac". The ad campaign was critically acclaimed and won several awards, including
9638-546: The decisions to switch to fragile Butterfly keyboards, to make the Mac Pro non-expandable, and to remove USB-A, HDMI and the SD card slot from the MacBook Pro were criticized. The long-standing keyboard issue on MacBook Pros, Apple's abandonment of the Aperture professional photography app, and the lack of Mac Pro upgrades led to declining sales and a widespread belief that Apple was no longer committed to professional users. After several years without any significant updates to
9760-514: The early 2009 revision, adding a fifth USB 2.0 and swapping the FireWire 400 port for a FireWire 800 port. An infrared receiver was added, allowing the use of an Apple Remote . Bluetooth 2.0+EDR and 802.11g Wi-Fi became standard and the Ethernet port was upgraded to Gigabit . A built-in 56k modem was no longer available. The 2009 models added 802.11 draft-n and later 802.11n Wi-Fi, and Bluetooth
9882-436: The expensive cost to buy associated accessories and displays. The Mac Mini was modeled on the shape of a standard digital media player, and runs the macOS operating system (previously Mac OS X and OS X). It was initially advertised as "BYODKM" (Bring Your Own Display , Keyboard , and Mouse ), aiming to expand Apple's market-share of customers using other operating systems such as Microsoft Windows and Linux . Mac Mini
10004-443: The factors that played into the policy change. Mac (computer) Mac is a family of personal computers designed and marketed by Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to a type of apple called McIntosh . The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac , Mac Mini , Mac Studio , and Mac Pro desktops. Macs are sold with
10126-547: The first time. A server version of the Mac Mini that is bundled with the Server edition of the OS X operating system was offered from 2009 to 2014. The Mac Mini received generally tepid reviews except for the Apple silicon model, which was praised for its compatibility, performance, processor, price, and power efficiencies, though it drew occasional criticism for its ports, speaker, integrated graphics, non-user-upgradable RAM and storage, and
10248-444: The highest-resolution all-in-one desktop computer. The MacBook was reintroduced in 2015, with a completely redesigned aluminum unibody chassis, a 12-inch Retina display, a fanless low-power Intel Core M processor, a much smaller logic board, a new Butterfly keyboard, a single USB-C port, and a solid-state Force Touch trackpad with pressure sensitivity. It was praised for its portability, but criticized for its lack of performance,
10370-463: The iMac a radical and futuristic design, meant to make the product less intimidating. Its oblong case is made of translucent plastic in Bondi blue , later revised with many colors. Ive added a handle on the back to make the computer more approachable. Jobs declared the iMac would be "legacy-free", succeeding ADB and SCSI with an infrared port and cutting-edge USB ports. Though USB had industry backing, it
10492-498: The internal CD/DVD optical drive. The server model was upgraded to a quad-core Core i7 processor. Apple updated the line in October 2012, with Ivy Bridge processors, USB 3.0 , and upgraded graphics. In October 2014, the line was updated with Haswell processors, improved graphics, 802.11ac Wi-Fi, 4K output via HDMI and Thunderbolt 2, with a second Thunderbolt port replacing the FireWire 800 port. The Fusion Drive and SSD models include
10614-469: The last. Apple acquired NeXT on December 20, 1996, returning its co-founder, Steve Jobs. NeXT had developed the mature NeXTSTEP operating system with strong multimedia and Internet capabilities. NeXTSTEP was also popular among programmers, financial firms, and academia for its object-oriented programming tools for rapid application development . In an eagerly anticipated speech at the January 1997 Macworld trade show, Steve Jobs previewed Rhapsody ,
10736-524: The line's competitiveness against commodity IBM PC compatibles . Macs transitioned to Intel x86 processors by 2006 along with new sub-product lines MacBook and Mac Pro. Since 2020, Macs have transitioned to Apple silicon chips based on ARM64 . In the late 1970s, the Apple II became one of the most popular computers, especially in education. After IBM introduced the IBM PC in 1981, its sales surpassed
10858-462: The logic board. An ATI Radeon 9200 graphics processor (GPU) with 32 megabytes (MB) of DDR SDRAM was supplied as standard; in the final 2005 model, Apple added a high-end option of 64 MB VRAM. In Apple's early marketing of the Mac Mini G4, it touted the superiority of the discrete graphics board over the integrated graphics in many budget PCs. The machine uses 333 MHz DDR SDRAM and has one desktop-sized DIMM slot for RAM, allowing
10980-413: The machine's low performance, single floppy disk drive requiring frequent disk swapping, and initial lack of applications. Author Douglas Adams said: "But what I (and I think everybody else who bought the machine in the early days) fell in love with was not the machine itself, which was ridiculously slow and underpowered, but a romantic idea of the machine. And that romantic idea had to sustain me through
11102-444: The machine, they would risk progressively damaging the cable responsible for the display backlight , which was too short. The $ 6 cable was soldered to the screen, requiring a $ 700 repair. Senior Vice President of Industrial Design Jony Ive continued to guide product designs towards simplicity and minimalism. Critics argued that he had begun to prioritize form over function, and was excessively focused on product thinness. His role in
11224-496: The main system memory with it. Comparing the high-end models of both releases, the 2012 model has a 4-core, 8-thread Intel Core i7 -3720QM whereas the 2014 model has a 2-core, 4-thread Intel Core i7 -4578U. The 2014 updated model has Intel Iris graphics (GT3), which greatly outperforms the Intel HD Graphics 4000 (GT2) in the previous models. The 2014 CPUs were more energy-efficient: their maximal thermal design power (TDP)
11346-509: The marketing, engineering, and operations teams. The engineering team was led by the product design group, and Ive's design studio was the dominant voice throughout the development process. The next two Mac products in 1999, the Power Mac G3 (nicknamed "Blue and White") and the iBook , introduced industrial designs influenced by the iMac, incorporating colorful translucent plastic and carrying handles. The iBook introduced several innovations:
11468-498: The need to use adapters to use most USB peripherals, and a high starting price of $ 1,299 (equivalent to $ 1,700 in 2023). In 2015, Apple started a service program to address a widespread GPU defect in the 15-inch 2011 MacBook Pro , which could cause graphical artifacts or prevent the machine from functioning entirely. The Touch Bar MacBook Pro was released in October 2016. It was the thinnest MacBook Pro ever made, replaced all ports with four Thunderbolt 3 (USB-C) ports, gained
11590-509: The official specifications on their web site. According to Apple, all of these models are obsolete. In February 2006, Apple announced the first Intel Mac Mini, as part of the Mac's transition to Intel processors . Based on the Intel Core Solo and Duo CPUs, they are four times faster than its predecessor PowerPC G4. This would be the only Mac to have the Core Solo, and by extension
11712-511: The only Intel-based and final Mac with a single-core processor. An updated server version of the machine was released in October 2009, having been marketed as an affordable server for small financial and academic uses; this model omitted the optical drive and used a hard drive instead. The 2006 and 2007 models are fitted with 32-bit Intel Core Solo or Duos, CPUs that is upgradable with the 64-bit Core 2 Duo processors. The 2006 and 2007 Merom -based Mac Mini models were supplied with socketed CPUs;
11834-427: The product and giving an inside look into its creation. Apple took a new "multiple exclusives" approach regarding the press, giving "over one hundred interviews to journalists that lasted over six hours apiece", and introduced a new "Test Drive a Macintosh" campaign. Apple's brand, which established a "heartfelt connection with consumers", is cited as one of the keys to the Mac's success. After Steve Jobs's return to
11956-522: The projects' merit, this once-renegade project was actually endorsed by senior management following market pressures. In 1990 came the Macintosh LC and the more affordable Macintosh Classic , the first model under $ 1,000 (equivalent to $ 2,300 in 2023). Between 1984 and 1989, Apple had sold one million Macs, and another 10 million over the following five years. In 1991, the Macintosh Portable
12078-402: The realities of actually working on the 128K Mac." Most of the original Macintosh team left Apple, and some followed Jobs to found NeXT after he was forced out by CEO John Sculley . The first Macintosh nevertheless generated enthusiasm among buyers and some developers, who rushed to develop entirely new programs for the platform, including PageMaker , MORE , and Excel . Apple soon released
12200-514: The rumors, that such a decision made sense, as Intel was failing to make significant improvements to its processors, and could not compete with ARM chips on battery life. At WWDC 2020, Tim Cook announced that the Mac would be transitioning to Apple silicon chips, built upon an ARM architecture, over a two-year timeline. The Rosetta 2 translation layer was also introduced, enabling Apple silicon Macs to run Intel apps. On November 10, 2020, Apple announced their first system-on-a-chip designed for
12322-539: The same integrated case design. In 1987, the Macintosh II brought color graphics, but priced as a professional workstation and not a personal computer. Beginning in 1994 with the Power Macintosh , the Mac transitioned from Motorola 68000 series processors to PowerPC . Macintosh clones by other manufacturers were also briefly sold afterwards. The line was refreshed in 1998 with the launch of iMac G3 , reinvigorating
12444-502: The standard M3 chip in a refreshed iMac and a new base model MacBook Pro. Reviewers lamented the base memory configuration of 8 GB on the standard M3 MacBook Pro. In March 2024, the MacBook Air was also updated to include the M3 chip. In October 2024, several Macs were announced with the M4 series of chips, including the iMac, a redesigned Mac Mini, and the MacBook Pro; all of which included 16 GB of memory as standard. The MacBook Air
12566-482: The successful 1989 release of the Macintosh II , which appealed to power users and gave the lineup momentum. However, Gassée's "no-compromise" approach foiled Apple's first laptop , the Macintosh Portable , which has many uncommon power user features, but is almost as heavy as the original Macintosh at twice its price. Soon after its launch, Gassée was fired. Since the Mac's debut, Sculley had opposed lowering
12688-572: The unreliable Butterfly keyboard with a redesigned scissor-switch Magic Keyboard. On the MacBook Pros, the Touch Bar and Touch ID were made standard, and the Esc key was detached from the Touch Bar and returned to being a physical key. At WWDC 2019, Apple unveiled a new Mac Pro with a larger case design that allows for hardware expandability, and introduced a new expansion module system (MPX) for modules such as
12810-558: The user. Some Mac Mini owners used a putty knife or a pizza cutter to open the case to install third-party memory, which could be obtained more cheaply than Apple's offering. The Mac Mini G4 is based on a single-core, 32-bit , PowerPC CPU with 512 KB of on-chip L2 cache . The processor, running at 1.25, 1.33, 1.42, or 1.5 GHz depending on the model, accesses memory through a front-side bus clocked at 167 MHz. The CPU can be overclocked to higher frequencies by either soldering or desoldering certain zero-ohm resistors on
12932-488: The warranty of the system. The Mac Mini G4 also contains a second ATA cable that connects to the optical drive. A Combo drive was included as standard while a SuperDrive that could write to DVDs was also an option. The Mac Mini G4 has two USB 2.0 ports and one FireWire 400 port. Networking is supported with 10/100 Ethernet and a 56k V.92 modem , while 802.11b/g Wi-Fi and Bluetooth were additional, build-to-order options. External displays are supported via
13054-465: Was 62% lower than that of the 2012 models. The 2014 revision underwent internal process transition to dual-core CPUs, performing a lower-quality of multi-threaded workloads compared to the quad-core processors in the 2012 model, though the single-threaded workload interactions speeds increased. According to Apple, all of these models are obsolete. In October 2018, Apple announced a "space gray"-colored Mac Mini with Intel Coffee Lake series CPUs,
13176-406: Was also upgraded with 16 GB for the same price. The original Macintosh was marketed at Super Bowl XVIII with the highly acclaimed "1984" ad, directed by Ridley Scott . The ad alluded to George Orwell 's novel Nineteen Eighty-Four , and symbolized Apple's desire to "rescue" humanity from the conformity of computer industry giant IBM . The ad is now considered a "watershed event" and
13298-415: Was introduced alongside the Studio Display , and was meant to replace the 27-inch iMac, which was discontinued on the same day. At WWDC 2022 , Apple announced an updated MacBook Air based on a new M2 chip. It incorporates several changes from the 14-inch MacBook Pro, such as a flat, slab-shaped design, full-sized function keys, MagSafe charging, and a Liquid Retina display, with rounded corners and
13420-577: Was named as his successor. Cook's first keynote address launched iCloud , moving the digital hub from the Mac to the cloud. In 2012, the MacBook Pro was refreshed with a Retina display, and the iMac was slimmed and lost its SuperDrive . During Cook's first few years as CEO, Apple fought media criticisms that it could no longer innovate without Jobs. In 2013, Apple introduced a new cylindrical Mac Pro , with marketing chief Phil Schiller exclaiming "Can't innovate anymore, my ass!". The new model had
13542-543: Was optional. As part of the Mac transition to Apple silicon , Apple announced a new Mac Mini with the Apple M1 chip on November 10, 2020. It was released on November 17, 2020, and was one of the first three Apple silicon-based Macs released (alongside the MacBook Air and MacBook Pro ). With the M1, this Mac Mini has a 3x faster eight-core CPU, a 6x faster GPU, and 15x faster machine learning performance than its predecessor,
13664-453: Was publicly unveiled in January 2000, introducing the modern Aqua graphical user interface, and a far more stable Unix foundation, with memory protection and preemptive multitasking . Blue Box became the Classic environment , and Yellow Box was renamed Cocoa . Following a public beta , the first version of Mac OS X, version 10.0 Cheetah , was released in March 2001. In 1999, Apple launched its new "digital lifestyle" strategy of which
13786-450: Was ready to abandon Microsoft Office for Mac, which would have slashed any remaining business appeal the Mac had. Gil Amelio , Spindler's successor, failed to negotiate a deal with Gates. In 1996, Spindler was succeeded by Amelio, who searched for an established operating system to acquire or license for the foundation of a new Macintosh operating system. He considered BeOS , Solaris, Windows NT, and NeXT's NeXTSTEP , eventually choosing
13908-470: Was removed from the Lisa team and joined Macintosh, and was able to gradually take control of the project due to Wozniak's temporary absence after an airplane crash . Under Jobs, the Mac grew to resemble the Lisa, with a mouse and a more intuitive graphical interface, at a quarter of the Lisa's price. Upon its January 1984 launch, the first Macintosh was described as "revolutionary" by The New York Times . Sales initially met projections, but dropped due to
14030-456: Was replaced with the smaller and lighter PowerBook 100 , the first laptop with a palm rest and trackball in front of the keyboard. The PowerBook brought $ 1 billion of revenue within one year, and became a status symbol. By then, the Macintosh represented 10% to 15% of the personal computer market. Fearing a decline in market share, Sculley co-founded the AIM alliance with IBM and Motorola to create
14152-529: Was revealed at WWDC 2017, featuring updated Intel Xeon W processors and Radeon Pro Vega graphics. In 2018, Apple released a redesigned MacBook Air with a Retina display, Butterfly keyboard, Force Touch trackpad, and Thunderbolt 3 USB-C ports. The Butterfly keyboard went through three revisions, incorporating silicone gaskets in the key mechanism to prevent keys from being jammed by dust or other particles. However, many users continued to experience reliability issues with these keyboards, leading Apple to launch
14274-404: Was revealed, featuring the M1 chip, seven new colors, thinner white bezels, a higher-resolution 1080p webcam, and an enclosure made entirely from recycled aluminum. On October 18, 2021, Apple announced new 14-inch and 16-inch MacBook Pros , featuring the more powerful M1 Pro and M1 Max chips, a bezel-less mini-LED 120 Hz ProMotion display, and the return of MagSafe and HDMI ports, and
14396-479: Was stagnant. The Mac was no longer competitive, and its sales entered a tailspin. Corporations abandoned Macintosh in droves, replacing it with cheaper and more technically sophisticated Windows NT machines for which far more applications and peripherals existed. Even some Apple loyalists saw no future for the Macintosh. Once the world's second largest computer vendor after IBM, Apple's market share declined precipitously from 9.4% in 1993 to 3.1% in 1997. Bill Gates
14518-463: Was still absent from most PCs and USB 1.1 was only standardized one month after the iMac's release. He also controversially removed the floppy disk drive and replaced it with a CD drive. The iMac was unveiled in May 1998, and released in August. It was an immediate commercial success and became the fastest-selling computer in Apple's history, with 800,000 units sold before the year ended. Vindicating Jobs on
14640-421: Was that shareware software should not be distributed as crippleware . The company's software was released on the honor system with only a short reminder that you had used the unregistered software for "x" amount of time, creating what is commonly called nagware . This policy was later changed and the company employed typical shareware piracy prevention measures, as well as more innovative ones such as used in
14762-518: Was the company's only consumer computer that shipped without a paired display, keyboard, and mouse since its original release in 2005. Since the unibody redesign in 2010, the Kensington Security Slot and the optical drive were removed from all models, leaving internal storage spaces for either a second internal hard drive or an SSD , which can be ordered from Apple or as an upgrade kit from third party suppliers. Apple's release of
14884-578: Was upgraded from 2.0 to 2.1. External displays are supported through a DVI port. The 2009 models have Mini-DVI and Mini DisplayPort video output, allowing the use of two displays. The Mini DisplayPort supports displays with a resolution up to 2560×1600, which allows use of the 30-inch Cinema Display. The Intel-based Mac Mini has separate Mini-TOSLINK / 3.5 mm mini-jacks that support both analog audio input and output, and optical digital S/PDIF input and output. According to Apple, all of these models are obsolete. In June 2010, Apple redesigned
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