130-521: Mark Kendall Bingham (May 22, 1970 – September 11, 2001) was an American public relations executive who founded his own company, the Bingham Group. During the September 11 attacks in 2001, he was a passenger on board United Airlines Flight 93 . Bingham was among the passengers who, along with Todd Beamer , Tom Burnett and Jeremy Glick , formed the plan to retake the plane from the hijackers , and led
260-464: A business , government agency , or a nonprofit organization ) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure
390-488: A cascading waterfall with Italian Renaissance -style architecture. Modern , Postmodern , contemporary , and other non-classical architectural styles are also seen in the city. The National Museum of African American History and Culture deeply contrasts the stone-based neoclassical buildings on the National Mall with a design that combines modern engineering with heavy inspiration from African art . The interior of
520-499: A referendum on D.C. statehood resulted in an 85% support among Washington, D.C., voters for it to become the nation's 51st state . In March 2017, the city's congressional delegate Eleanor Holmes Norton introduced a bill for statehood. Reintroduced in 2019 and 2021 as the Washington, D.C., Admission Act , the U.S. House of Representatives passed it in April 2021. After not progressing in
650-524: A single municipality for the remaining portion of the district. There have been several unsuccessful efforts to make the district into a state since the 1880s; a statehood bill passed the House of Representatives in 2021 but was not adopted by the U.S. Senate . To become law it would have to be passed by the Senate and signed by president; it would have renamed the city Washington, Douglas Commonwealth and shrunk
780-511: A New York City rugby team, the Gotham Knights . On the morning of September 11, Bingham overslept and nearly missed his flight, on his way to San Francisco to be an usher in his fraternity brother Joseph Salama's wedding. He arrived at Terminal A at Newark International Airport at 7:40 am, ran to Gate 17, and was the last passenger to board United Airlines Flight 93 , taking seat 4D, next to passenger Tom Burnett . United Airlines Flight 93
910-887: A PR firm's client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders , and persuade them to maintain a positive or favorable view about the organization, its leadership , products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies , government , and public officials as public information officers and nongovernmental organizations , and nonprofit organizations. Jobs central to public relations include internal positions such as public relations coordinator, public relations specialist, and public relations manager, and outside agency positions such as account coordinator, account executive , account supervisor, and media relations manager. In
1040-535: A bomb on board". Bingham and the other passengers were herded into the back of the plane. Within six minutes, the plane changed course and headed for Washington, D.C. Several of the passengers made phone calls to loved ones, who informed them about the two planes that had crashed into the World Trade Center. After the hijackers veered the plane sharply south, the passengers decided to act. Bingham, along with Todd Beamer , Tom Burnett , and Jeremy Glick , formed
1170-559: A brave, competitive man, saying, "He hated to lose—at anything." He was known to proudly display a scar he received after being gored at the Running of the Bulls in Pamplona , Spain. He is buried at Madronia Cemetery, Saratoga, California . U.S. Senators John McCain and Barbara Boxer honored Bingham on September 17, 2001, in a ceremony for San Francisco Bay Area victims of the attacks, presenting
1300-422: A central role in doing public relations. After a public relations practitioner has been working in the field, they accumulate a list of relationships that become an asset, especially for those in media relations. Within each discipline, typical activities include publicity events , speaking opportunities, press releases , newsletters , blogs , social media , press kits, and outbound communication to members of
1430-400: A fellow passenger, to form a plan to retake the plane. According to ABC News , the call cut off after about three minutes. Hoagland, after seeing news reports of the plane's hijacking, called him back and left two messages for him, calmly saying, "Mark, this is your mom. The news is that it's been hijacked by terrorists. They are planning to probably use the plane as a target to hit some site on
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#17328907875651560-615: A folded American flag to Paul Holm. The Mark Kendall Bingham Memorial Tournament (referred to as the Bingham Cup ), a biennial international rugby union competition predominantly for gay and bisexual men, was established in 2002 in his memory. Bingham, along with the other passengers on Flight 93, was posthumously awarded the Arthur Ashe Courage Award in 2002. The Eureka Valley Recreation Center's Gymnasium in San Francisco
1690-408: A garden-lined grand avenue about 1 mile (1.6 km) long and 400 feet (120 m) wide in an area that is now the National Mall inspired by the grounds at Versailles and Tuileries Gardens. In March 1792, President Washington dismissed L'Enfant due to conflicts with the three commissioners appointed to supervise the capital's construction. Andrew Ellicott , who worked with L'Enfant in surveying
1820-664: A host of different types of business verticals such as entertainment, technology, music, travel, television, food, consumer electronics and more. Many publicists build their career in a specific business space to leverage relationships and contacts. There are different kinds of press strategies for such as B2B (business to business) or B2C (business to consumer). Business to business publicity highlights service providers who provide services and products to other businesses. Business to Consumer publicizes products and services for regular consumers, such as toys, travel, food, entertainment, personal electronics and music. Litigation public relations
1950-496: A modern glass exterior and heavy curvature. CityCenterDC is home to Palmer Alley, a pedestrian-only walkway, and houses several apartment buildings, restaurants, and luxury-brand storefronts with streamlined glass and metal facades. Outside Downtown D.C., architectural styles are more varied. Historic buildings are designed primarily in the Queen Anne , Châteauesque , Richardsonian Romanesque , Georgian Revival , Beaux-Arts , and
2080-506: A plan to take the plane back from the hijackers. They relayed this plan to their loved ones and the authorities via telephone. Bingham got through to his aunt's home in California. Bingham stated, "This is Mark Bingham. I want to let you guys know that I love you, in case I don't see you again...I'm on United Airlines, Flight 93. It's being hijacked." According to The Week , Hoagland formed the impression that her son spoke "confidentially" with
2210-518: A political party. Those members would then be considered stakeholders, which are people who have a stake or an interest in an organization or issue that potentially involves the organization or group they are interested in. The Publics in Public Relations are: Early literature authored by James Grunig (1978) suggested that publics develop in stages determined by their levels of problem recognition, constraint recognition and involvement in addressing
2340-466: A real menace to democracy as it renders the public discourse powerless. Corporations are able to hire public relations professionals and transmit their messages through the media channels and exercise a huge amount of influence upon the individual who is defenseless against such a powerful force. He claims that public relations is a weapon for capitalist deception and the best way to resist is to become media literate and use critical thinking when interpreting
2470-431: A relatively high homelessness rate, despite its high living standard compared to many American cities. Washington, D.C., is divided into four quadrants of unequal area: Northwest (NW) , Northeast (NE) , Southeast (SE) , and Southwest (SW) . The axes bounding the quadrants radiate from the U.S. Capitol. All road names include the quadrant abbreviation to indicate their location. House numbers generally correspond with
2600-447: A satisfactory phrase to describe what I do." In 1948, historian Eric Goldman noted that the definition of public relations in Webster's Dictionary would be "disputed by both practitioners and critics in the field." According to Dr. Ren, the public relations counsel is the agent working with both modern media of communications and group formations of society in order to provide ideas to
2730-818: A set of fundamental guidelines that people within the public relations professions should practice and use in their business atmosphere. These values are: Other than the ethics put in place in the United States of America there are also International ethics set to ensure proper and, legal worldwide communication. Regarding these ethics, there are broad codes used specifically for international forms of public relations, and then there are more specific forms from different countries. For example, some countries have certain associations to create ethics and standards to communication across their country. The International Association of Business Communication (founded in 1971), or also known as IABC, has its own set of ethics in order to enforce
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#17328907875652860-408: A set of guidelines that ensure communication internationality is legal, ethical, and is in good taste. Some principles that members of the board of IABC follow include. The IABC members use the following list of ethics in order to work to improve values of communication throughout the world: Spin has been interpreted historically to mean overt deceit that is meant to manipulate the public, but since
2990-577: A snowstorm in January 1772. Hurricanes or their remnants occasionally impact the area in late summer and early fall. However, they usually are weak by the time they reach Washington, partly due to the city's inland location. Flooding of the Potomac River , however, caused by a combination of high tide, storm surge, and runoff, has been known to cause extensive property damage in the Georgetown neighborhood of
3120-657: A special committee charged with beautifying Washington's ceremonial core. What became known as the McMillan Plan was finalized in 1901 and included relandscaping the Capitol grounds and the National Mall, clearing slums, and establishing a new citywide park system. The plan is thought to have largely preserved L'Enfant's intended design for the city. By law, the city's skyline is low and sprawling. The federal Height of Buildings Act of 1910 prohibits buildings with height exceeding
3250-627: A stream valley that bisects the city. Established in 1890, it is the country's fourth-oldest national park and is home to a variety of plant and animal species, including raccoon, deer, owls, and coyotes. Other National Park Service properties include the Chesapeake and Ohio Canal National Historical Park , the National Mall and Memorial Parks , Theodore Roosevelt Island , Columbia Island , Fort Dupont Park , Meridian Hill Park , Kenilworth Park and Aquatic Gardens , and Anacostia Park . The District of Columbia Department of Parks and Recreation maintains
3380-591: A two-year captain of his rugby team in 1988. As an undergraduate at the University of California, Berkeley , Bingham played on two of Coach Jack Clark's national-championship-winning rugby teams in the early 1990s. He also joined the Chi Psi fraternity, eventually becoming its president. Upon graduation at the age of 21, Bingham came out as gay to his family and friends. A large athlete at 6 ft 4 in (193 cm) and 225 pounds (102 kg), Bingham also played for
3510-468: A variety of Victorian styles. Rowhouses are prominent in areas developed after the Civil War and typically follow Federal and late Victorian designs. Georgetown 's Old Stone House , built in 1765, is the oldest-standing building in the city. Founded in 1789, Georgetown University features a mix of Romanesque and Gothic Revival architecture . The Ronald Reagan Building is the largest building in
3640-402: Is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with
3770-442: Is essential to mitigate negative impacts and maintain public trust. Public relations professionals both serve the public's interest and private interests of businesses, associations, non-profit organizations, and governments. This dual obligation gave rise to heated debates among scholars of the discipline and practitioners over its fundamental values. This conflict represents the main ethical predicament of public relations. In 2000,
3900-861: Is generally popular among tourists and locals. In 2007, six of the top ten buildings in the American Institute of Architects ' ranking of America's Favorite Architecture were in the city: the White House , Washington National Cathedral , the Jefferson Memorial , the United States Capitol , the Lincoln Memorial , and the Vietnam Veterans Memorial . The neoclassical , Georgian , Gothic , and Modern styles are reflected among these six structures and many other prominent edifices in
4030-480: Is in plant hardiness zone 8a near downtown, and zone 7b elsewhere in the city. Summers are hot and humid with a July daily average of 79.8 °F (26.6 °C) and average daily relative humidity around 66%, which can cause moderate personal discomfort. Heat indices regularly approach 100 °F (38 °C) at the height of summer. The combination of heat and humidity in the summer brings very frequent thunderstorms, some of which occasionally produce tornadoes in
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4160-448: Is known as a lobbying hub, with K Street as the industry center. The city had 20.7 million domestic visitors and 1.2 million international visitors, ranking seventh among U.S. cities as of 2022. The Algonquian -speaking Piscataway people , also known as the Conoy, inhabited the lands around the Potomac River and present-day Washington, D.C., when Europeans first arrived and colonized
4290-438: Is mostly media -based, and this differentiates it from advertising as a form of marketing communications . Public relations often aims to create or obtain coverage for clients for free, also known as earned media , rather than paying for marketing or advertising also known as paid media. However, advertising is also a part of broader PR activities. An example of good public relations would be generating an article featuring
4420-470: Is sea level at the Potomac River. The geographic center of Washington is near the intersection of 4th and L streets NW. The district has 7,464 acres (30.21 km ) of parkland, about 19% of the city's total area, the second-highest among high-density U.S. cities after Philadelphia . The city's sizable parkland was a factor in the city being ranked as third in the nation for park access and quality in
4550-459: Is the capital city and federal district of the United States . The city is on the Potomac River , across from Virginia , and shares land borders with Maryland to its north and east. It was named after George Washington , the first president of the United States . The district is named after Columbia , the female personification of the nation . The U.S. Constitution in 1789 called for
4680-548: Is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its effect on the client's overall reputation (Haggerty, 2003). Public relations plays a crucial role in crisis management by helping organizations prepare for, navigate, and recover from unexpected events that threaten their reputation, operations, or stakeholders. A crisis can range from natural disasters and product recalls to scandals and cybersecurity breaches. Effective crisis communication
4810-404: Is the use of Internet tools and technologies such as search engines , Web 2.0 social bookmarking, new media relations, blogging , and social media marketing . Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and to communicate directly with the public, customers and prospects. PR practitioners have always relied on
4940-594: Is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Some of the major social media platforms currently include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. As digital technology has evolved, the methods for measuring the effectiveness of online public relations have improved. The Public Relations Society of America, which has been developing PR strategies since 1947, has identified five steps for measuring online public relations effectiveness. Publicists can work in
5070-477: Is ultimately to undermine the central goal of building trust and nurturing a good relationship." The techniques of spin include selectively presenting facts and quotes that support ideal positions ( cherry picking ), the so-called " non-denial denial ", phrasing that in a way presumes unproven truths, euphemisms for drawing attention away from items considered distasteful, and ambiguity in public statements. Another spin technique involves careful choice of timing in
5200-450: The 9/11 Commission Report , after the plane's voice data recorder was recovered, it revealed pounding and crashing sounds against the cockpit door and shouts and screams in English. "Let's get them!" a passenger cries. A hijacker shouts, " Allāhu ʾakbar !" ("God is great"). Jarrah repeatedly pitched the plane to knock passengers off their feet, but the passengers apparently managed to invade
5330-492: The Anacostia River to the east. Washington, D.C.'s street grid was extended, where possible, throughout the district starting in 1888. Georgetown's streets were renamed in 1895. Some streets are particularly noteworthy, including Pennsylvania Avenue , which connects the White House to the Capitol; and K Street, which houses the offices of many lobbying groups. Constitution Avenue and Independence Avenue , located on
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5460-623: The Compensated Emancipation Act in 1862, which ended slavery in the district, freeing about 3,100 slaves in the district nine months before the Emancipation Proclamation . In 1868, Congress granted the district's African American male residents the right to vote in municipal elections. By 1870, the district's population had grown 75% in a decade to nearly 132,000 people, yet the city still lacked paved roads and basic sanitation. Some members of Congress suggested moving
5590-685: The Continental Congress and under the Articles of Confederation . New York City was the first capital upon the adoption of the Constitution , succeeded by Philadelphia , which was capital from 1790 to 1800. On October 6, 1783, after the capital was forced by the Pennsylvania Mutiny of 1783 to move to Princeton, Congress resolved to consider a new location for it. The following day, Elbridge Gerry of Massachusetts moved "that buildings for
5720-789: The District of Columbia Organic Act of 1801 , which officially organized the district and placed the entire territory under the exclusive control of the federal government. The area within the district was organized into two counties, the County of Washington to the east and north of the Potomac and the County of Alexandria to the west and south. After the Act's passage, citizens in the district were no longer considered residents of Maryland or Virginia, which ended their representation in Congress. On August 24, 1814, during
5850-656: The National Mall , including the Jefferson Memorial , the Lincoln Memorial , and the Washington Monument . It hosts 177 foreign embassies and serves as the headquarters for the World Bank , the International Monetary Fund , the Organization of American States , and other international organizations. Home to many of the nation's largest industry associations, non-profit organizations, and think tanks , D.C.
5980-533: The Northeast megalopolis . As the seat of the U.S. federal government , the city is an important world political capital . The city hosts the buildings that house federal government headquarters, including the White House , the Capitol, the Supreme Court Building , and multiple federal departments and agencies . The city is home to many national monuments and museums , located most prominently on or around
6110-477: The Potomac River forms the district's border with Virginia and has two major tributaries, the Anacostia River and Rock Creek . Tiber Creek , a natural watercourse that once passed through the National Mall , was fully enclosed underground during the 1870s. The creek also formed a portion of the now-filled Washington City Canal , which allowed passage through the city to the Anacostia River from 1815 until
6240-512: The Public Relations Society of America (PRSA) responded to the controversy by acknowledging in its new code of ethics "advocacy" – for the first time – as a core value of the discipline. The field of public relations is generally highly un-regulated, but many professionals voluntarily adhere to the code of conduct of one or more professional bodies to avoid exposure for ethical violations. The Chartered Institute of Public Relations ,
6370-428: The U.S. East Coast . The city has a total area of 68.34 square miles (177 km ), of which 61.05 square miles (158.1 km ) is land and 7.29 square miles (18.9 km ) (10.67%) is water. The district is bordered by Montgomery County, Maryland , to the northwest; Prince George's County, Maryland , to the east; Arlington County, Virginia , to the west; and Alexandria, Virginia , to the south. The south bank of
6500-616: The War of 1812 , British forces invaded and occupied the city after defeating an American force at Bladensburg . In retaliation for acts of destruction by American troops in the Canadas , the British set fire to government buildings in the city, gutting the United States Capitol , the Treasury Building , and the White House in what became known as the burning of Washington . However, a storm forced
6630-600: The Washington Metro stations and the Hirshhorn Museum and Sculpture Garden are designed with strong influence from the 20th-century Brutalism movement. The Smithsonian Institution Building is built of Seneca red sandstone in the Norman Revival style. The Old Post Office building, located on Pennsylvania Avenue and completed in 1899, was the first building in the city to have a steel frame structure and
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#17328907875656760-539: The World Wars (compare journalism ). World War I (1914–1918), which affected not only military but whole populations, is considered to be "modern propaganda's launching pad". This led to more sophisticated commercial publicity efforts as public-relations talent entered the private sector. Most historians believe modern-day public relations was first established in the US by Ivy Lee (1877–1934) in 1903 when he started working as
6890-547: The gay -inclusive rugby union team San Francisco Fog RFC . Bingham played No. 8 in their first two friendly matches. He played in their first tournament, and taught his teammates his favorite rugby songs. At the time of his death, Bingham had recently opened a satellite office of his public relations firm in New York City and was spending more time on the East Coast. He discussed plans with his friend Scott Glaessgen to form
7020-436: The press , arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson , preparing clients for press conferences , media interviews and speeches, writing website and social media content, managing company reputation ( crisis management ), managing internal communications , and marketing activities like brand awareness and event management. Success in
7150-515: The 1850s. The Chesapeake and Ohio Canal starts in Georgetown and was used during the 19th century to bypass the Little Falls of the Potomac River, located at the northwest edge of the city at the Atlantic Seaboard fall line . The highest natural elevation in the district is 409 feet (125 m) above sea level at Fort Reno Park in upper northwest Washington, D.C. The lowest point
7280-622: The 1950s has shifted to describing a "polishing of the truth." Today, spin refers to providing a certain interpretation of information meant to sway public opinion. Companies may use spin to create the appearance of the company or other events are going in a slightly different direction than they actually are. Within the field of public relations, spin is seen as a derogatory term, interpreted by professionals as meaning blatant deceit and manipulation. Skilled practitioners of spin are sometimes called "spin doctors." In Stuart Ewen 's PR! A Social History of Spin , he argues that public relations can be
7410-473: The 2018 ParkScore ranking of the park systems of the nation's 100 most populous cities, according to Trust for Public Land , a non-profit organization. The National Park Service manages most of the 9,122 acres (36.92 km ) of city land owned by the U.S. government. Rock Creek Park is a 1,754-acre (7.10 km ) urban forest in Northwest Washington, which extends 9.3 miles (15.0 km) through
7540-548: The 40 8-foot-tall (2.4-meter) panels of polished, 3-inch-thick (75-millimeter) granite that comprise the Memorial's Wall of Names. The 2013 feature-length documentary The Rugby Player focuses on Bingham and the bond he had with his mother, Alice Hoagland, a former United Airlines flight attendant who, following his death, became an authority on airline safety and a champion of LGBT rights . Described by ESPN as "an insightful and stereotype-shattering exploration" of Bingham's life,
7670-504: The British to evacuate the city after just 24 hours. Most government buildings were repaired quickly, but the Capitol, which was largely under construction at the time, would not be completed in its current form until 1868. In the 1830s, the district's southern territory of Alexandria declined economically, due in part to its neglect by Congress. Alexandria was a major market in the domestic slave trade and pro-slavery residents feared that abolitionists in Congress would end slavery in
7800-510: The District from its founding. The building of Washington likely relied in significant part on slave labor, and slave receipts have been found for the White House, Capitol Building, and establishment of Georgetown University. The city became an important slave market and a center of the nation's internal slave trade . After its survey, the new federal city was constructed on the north bank of
7930-480: The District of Columbia. Shepherd authorized large projects that modernized the city but bankrupted its government. In 1874, Congress replaced the territorial government with an appointed three-member board of commissioners. In 1888, the city's first motorized streetcars began service. Their introduction generated growth in areas of the district beyond the City of Washington's original boundaries, leading to an expansion of
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#17328907875658060-458: The FBI, related that he too was part of this group. They were joined by other passengers, including Lou Nacke, Rich Guadagno, Alan Beaven, Honor Elizabeth Wainio, Linda Gronlund, and William Cashman, along with flight attendants Sandra Bradshaw and Cee Cee Ross-Lyles, in discussing their options and voting on a course of action, ultimately deciding to storm the cockpit and take over the plane. According to
8190-540: The Federal District to about the size of the national mall. Designed in 1791 by Pierre Charles L'Enfant , the city is divided into quadrants , which are centered around the Capitol Building and include 131 neighborhoods . As of the 2020 census , the city had a population of 689,545. Commuters from the city's Maryland and Virginia suburbs raise the city's daytime population to more than one million during
8320-444: The Potomac River, to the east of Georgetown centered on Capitol Hill . On September 9, 1791, three commissioners overseeing the capital's construction named the city in honor of President Washington. The same day, the federal district was named Columbia, a feminine form of Columbus , which was a poetic name for the United States commonly used at that time. Congress held its first session there on November 17, 1800. Congress passed
8450-519: The Public Relations Society of America, and The Institute of Public Relations are a few organizations that publish an ethical code. Still, Edelman 's 2003 semi-annual trust survey found that only 20 percent of survey respondents from the public believed paid communicators within a company were credible. Individuals in public relations are growing increasingly concerned with their company's marketing practices, questioning whether they agree with
8580-455: The Residence Act, the exact location was to be selected by President George Washington , who signed the bill into law on July 16, 1790. Formed from land donated by Maryland and Virginia, the initial shape of the federal district was a square measuring 10 miles (16 km) on each side and totaling 100 square miles (259 km ). Two pre-existing settlements were included in the territory,
8710-464: The Senate, the statehood bill was introduced again in January 2023. The bill would have made D.C. into a state with one representative and two senators, with the name Washington, Douglas Commonwealth (thus keeping the same abbreviation Washington, D.C.). The legalities, reasons, and impact of statehood have been heavily debated in the 2020s. Washington, D.C., is located in the Mid-Atlantic region of
8840-456: The UK, the equivalent job titles are Account Executive, Account Manager, Account Director and Director. Public relations specialists establish and maintain relationships with an organization's target audiences , the media, relevant trade media, and other opinion leaders . Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with
8970-881: The United States Constitution was ratified in 1961, granting the district three votes in the Electoral College for the election of president and vice president, but still not affording the city's residents representation in Congress. After the assassination of civil rights leader Martin Luther King Jr. on April 4, 1968, riots broke out in the city , primarily in the U ;Street, 14th Street, 7th Street, and H Street corridors, which were predominantly black residential and commercial areas. The riots raged for three days until more than 13,600 federal troops and Washington, D.C., Army National Guardsmen stopped
9100-457: The aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics." Public relations can also be defined as the practice of managing communication between an organization and its publics. Quentin Langley argues the use of the word "publics" in
9230-508: The already-implemented L'Enfant Plan , with the new McMillan Plan leading urban development in the city throughout the movement. Much of the old Victorian Mall was replaced with modern Neoclassical and Beaux-Arts architecture ; these designs are still prevalent in the city's governmental buildings today. Increased federal spending under the New Deal in the 1930s led to the construction of new government buildings, memorials, and museums in
9360-498: The area. Blizzards affect Washington once every four to six years on average. The most violent storms, known as nor'easters , often impact large regions of the East Coast . From January 27 to 28, 1922 , the city officially received 28 inches (71 cm) of snowfall, the largest snowstorm since official measurements began in 1885. According to notes kept at the time, the city received between 30 and 36 inches (76 and 91 cm) from
9490-556: The capital farther west, but President Ulysses S. Grant refused to consider the proposal. In the Organic Act of 1871 , Congress repealed the individual charters of the cities of Washington and Georgetown , abolished Washington County , and created a new territorial government for the whole District of Columbia. These steps made "the city of Washington...legally indistinguishable from the District of Columbia." In 1873, President Grant appointed Alexander Robey Shepherd as Governor of
9620-432: The capital moved from Philadelphia . In 1801, the District of Columbia, formerly part of Maryland and Virginia and including the existing settlements of Georgetown and Alexandria , was officially recognized as the federal district; initially, the city was a separate settlement within the larger district. In 1846, Congress returned the land originally ceded by Virginia , including the city of Alexandria. In 1871, it created
9750-585: The capital. In the Compromise of 1790 , Madison, Alexander Hamilton , and Thomas Jefferson agreed that the federal government would pay each state's remaining Revolutionary War debts in exchange for establishing the new national capital in the Southern United States . On July 9, 1790, Congress passed the Residence Act , which approved the creation of a national capital on the Potomac River . Under
9880-556: The city's 900 acres (3.6 km ) of athletic fields and playgrounds, 40 swimming pools, and 68 recreation centers. The U.S. Department of Agriculture operates the 446-acre (1.80 km ) United States National Arboretum in Northeast Washington, D.C. Washington's climate is humid subtropical ( Köppen : Cfa ), or oceanic ( Trewartha : Do bordering Cf downtown). Winters are cool to cold with some snow of varying intensity, while summers are hot and humid. The district
10010-696: The city's classical-style architecture include buildings constructed in the French Second Empire style, including the Eisenhower Executive Office Building , and the modernist Watergate complex . The Thomas Jefferson Building , the main Library of Congress building, and the historic Willard Hotel are built in Beaux-Arts style , popular throughout the world in the late nineteenth and early twentieth centuries. Meridian Hill Park contains
10140-421: The city, was then tasked with completing its design. Though Ellicott revised the original L'Enfant plans, including changing some street patterns, L'Enfant is still credited with the city's overall design. By the early 20th century, however, L'Enfant's vision of a grand national capital was marred by slums and randomly placed buildings in the city, including a railroad station on the National Mall. Congress formed
10270-530: The city. Many of the government buildings, monuments, and museums along the National Mall and surrounding areas are heavily inspired by classical Roman and Greek architecture. The designs of the White House, the U.S. Capitol, Supreme Court Building , Washington Monument , National Gallery of Art , Lincoln Memorial, and Jefferson Memorial are all heavily drawn from these classical architectural movements and feature large pediments, domes, columns in classical order, and heavy stone walls. Notable exceptions to
10400-462: The city. Precipitation occurs throughout the year. The highest recorded temperature was 106 °F (41 °C) on August 6, 1918, and on July 20, 1930. The lowest recorded temperature was −15 °F (−26 °C) on February 11, 1899 , right before the Great Blizzard of 1899 . During a typical year, the city averages about 37 days at or above 90 °F (32 °C) and 64 nights at or below
10530-464: The cockpit, where one was heard shouting, "In the cockpit. If we don't, we'll die." At 10:02 am, a hijacker ordered, "Pull it down! Pull it down!" The 9/11 Commission later reported that the plane's control wheel was turned hard to the right, causing it to roll on its back and plow into an empty field in Shanksville, Pennsylvania , at 580 miles per hour (930 km/h), killing everyone on board. The plane
10660-420: The company's social responsibility. They seek more influence over marketing and more of a counseling and policy-making role. On the other hand, individuals in marketing are increasingly interested in incorporating publicity as a tool within the realm marketing. According to Scott Cutlip, the social justification for public relations is the right for an organization to have a fair hearing of their point of view in
10790-420: The creation of a federal district under the exclusive jurisdiction of the U.S. Congress . As such, Washington, D.C., is not part of any state , and is not one itself. The Residence Act , adopted on July 16, 1790, approved the creation of the capital district along the Potomac River. The city was founded in 1791, and the 6th Congress held the first session in the unfinished Capitol Building in 1800 after
10920-423: The disease are stakeholders, but the audience is anyone who is likely to donate money. Public relations experts possess deep skills in media relations, market positioning, and branding. They are powerful agents that help clients deliver clear, unambiguous information to a target audience that matters to them. A public is any group whose members have a common interest or common values in a particular subject, such as
11050-477: The district . Alexandria's citizens petitioned Virginia to retake the land it had donated to form the district, a process known as retrocession . The Virginia General Assembly voted in February 1846, to accept the return of Alexandria. On July 9, 1846, Congress went further, agreeing to return all territory that Virginia had ceded to the district during its formation. This left the district's area consisting only of
11180-490: The district over the next few decades. Georgetown's street grid and other administrative details were formally merged with those of the City of Washington in 1895. However, the city had poor housing and strained public works, leading it to become the first city in the nation to undergo urban renewal projects as part of the City Beautiful movement in the early 20th century. The City Beautiful movement built heavily upon
11310-515: The district, though the chairman of the House Subcommittee on District Appropriations, Ross A. Collins of Mississippi , justified cuts to funds for welfare and education for local residents by saying that "my constituents wouldn't stand for spending money on niggers." World War II led to an expansion of federal employees in the city; by 1950, the district's population reached its peak of 802,178 residents. The Twenty-third Amendment to
11440-408: The effect of social media in 1999, was controversial in its time, but by 2006 the effect of social media and new Internet technologies became broadly accepted by the general public. Public relations professionals present the face of an organization or individual, usually to articulate its objectives and official views on issues of relevance, primarily to the media. Public relations contributes to
11570-419: The effort that resulted in the crash of the plane into a field near Shanksville, Pennsylvania , thwarting the hijackers' plan to crash the plane into a building in Washington, D.C. , most likely either the U.S. Capitol Building or the White House . Bingham's heroic efforts on United Flight 93, as well as his athletic physique, were noted for having prompted a reassessment of gay stereotypes . Mark Bingham
11700-463: The federal level, politically disenfranchised since the city's residents do not have voting representation in Congress; the city's residents elect a single non-voting congressional delegate to the U.S. House of Representatives. The city's voters choose three presidential electors in accordance with the Twenty-third Amendment , passed in 1961. Washington, D.C. anchors the southern end of
11830-478: The field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity. Ivy Lee , the man who turned around the Rockefeller name and image, and his friend, Edward Louis Bernays , established
11960-486: The film, directed by Scott Gracheff, relies on the vast amount of video footage Bingham himself shot beginning in his teens until weeks before his death. The film's alternate title, With You , is a popular rugby term, and one of Bingham's favorite expressions. The film premiered on Australia's ABC2 on August 20, 2014. Public relations Public relations ( PR ) is the practice of managing and disseminating information from an individual or an organization (such as
12090-492: The first definition of public relations in the early 20th century as: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance." However, when Lee was later asked about his role in a hearing with the United Transit Commission, he said "I have never been able to find
12220-666: The first to use electrical wiring in its design. Notable contemporary residential buildings, restaurants, shops, and office buildings in the city include the Wharf on the Southwest Waterfront , Navy Yard along the Anacostia River , and CityCenterDC in Downtown . The Wharf has seen the construction of several high-rise office and residential buildings overlooking the Potomac River . Additionally, restaurants, bars, and shops have been opened at street level. Many of these buildings have
12350-404: The freezing mark (32 °F or 0 °C). On average, the first day with a minimum at or below freezing is November 18 and the last day is March 27. Washington, D.C., was a planned city , and many of the city's street grids were developed in that initial plan. In 1791, President George Washington commissioned Pierre Charles L'Enfant , a French-born military engineer and artist, to design
12480-406: The ground. I would say go ahead and do everything you can to overpower them, because they are hellbent. Try to call me back if you can." Bingham, Burnett, and Glick were each more than 6 feet (1.83 m) tall, well-built and fit. As they made their decision to retake the plane, Glick related this over the phone to his wife, Lyz. Fellow passenger Todd Beamer, speaking to GTE-Verizon Lisa Jefferson and
12610-437: The image maker for and corporate advisor for Rockefeller. Edward Bernays (1891–1995), who handled the publicity of theatrical associations in 1913, then spread internationally. Meanwhile, in the nascent Soviet Russia of the 1920s, artists and poets (such as Mayakovsky ) engaged in public-relations campaigns for various state agencies and causes (note for example Likbez ). Many American companies with PR departments spread
12740-507: The issue. The theory posited that publics develop in the following stages: Messaging is the process of creating a consistent story around: a product, person, company, or service. Messaging aims to prevent readers from receiving contradictory or confusing information that could instill doubt in their purchasing choices, or other decisions that affect the company. Brands aim to have the same problem statement, industry viewpoint, or brand perception shared across sources and media. Digital marketing
12870-609: The last 10 years who has made a significant contribution to his/her community, country, or the world at large." The award is presented at the school's annual Berkeley Charter Gala. At the National 9/11 Memorial , Bingham and other passengers from Flight 93 are memorialized at the South Pool, on Panel S-67. At the Flight 93 National Memorial in Pennsylvania, Bingham's name is located on one of
13000-668: The marketing perspective of seeing public relations as part of marketing, which he claims is too focused on just one of Hayward's six publics: customers. Public relations has historical roots pre-dating the 20th century. Most textbooks regard the establishment of the "Publicity Bureau" in Boston in 1900 as marking the founding of a public relations profession . Academics have found early forms of public influence and communications management in ancient civilizations. Aristotle 's Rhetoric , for example, explains core foundations for persuasion . Evidence shows that it continued to evolve during
13130-671: The media such as TV, radio, and magazines, to promote their ideas and messages tailored specifically to a target audience. Social media marketing is not only a new way to achieve that goal, but also a continuation of a strategy that existed for decades. Lister et al. said that "Digital media can be seen as a continuation and extension of a principal or technique that was already in place". Social media platforms enable users to connect with audiences to build brands, increase sales, and drive website traffic. This involves publishing content on social media profiles, engaging with followers, analyzing results, and running social media advertisements. The goal
13260-463: The need for the national government not to rely on any state for its own security. Article One, Section Eight of the Constitution permits the establishment of a "District (not exceeding ten miles square) as may, by cession of particular states, and the acceptance of Congress, become the seat of the government of the United States". However, the constitution does not specify a location for
13390-598: The needs and desires of the audience they are trying to appeal to. Sometimes the interests of differing audiences and stakeholders common to a public relations effort necessitate the creation of several distinct but complementary messages. These messages however should be relevant to each other, thus creating consistency in the overall message and theme. Audience targeting tactics are important for public relations practitioners because they face all kinds of problems: low visibility, lack of public understanding, opposition from critics, and insufficient support from funding sources. On
13520-496: The new capital. He enlisted the help of Isaac Roberdeau, Étienne Sulpice Hallet and Scottish surveyor Alexander Ralston to help lay out the city plan. The L'Enfant Plan featured broad streets and avenues radiating out from rectangles, providing room for open space and landscaping. L'Enfant was also provided a roll of maps by Thomas Jefferson depicting Frankfurt, Amsterdam, Strasbourg, Paris, Orleans, Bordeaux, Lyon, Marseille, Turin, and Milan. L'Enfant's design also envisioned
13650-541: The north and south sides of the National Mall, respectively, are home to many of Washington's iconic museums, including many Smithsonian Institution buildings and the National Archives Building . Washington hosts 177 foreign embassies ; these maintain nearly 300 buildings and more than 1,600 residential properties, many of which are on a section of Massachusetts Avenue informally known as Embassy Row . The architecture of Washington, D.C., varies greatly and
13780-404: The number of blocks away from the Capitol. Most streets are set out in a grid pattern with east–west streets named with letters (e.g., C Street SW), north–south streets with numbers (e.g., 4th Street NW), and diagonal avenues, many of which are named after states . The City of Washington was bordered on the north by Boundary Street (renamed Florida Avenue in 1890); Rock Creek to the west, and
13910-492: The organization and the public interest ." The Public Relations Society of America , a professional trade association, defined public relations in 1982 as: "Public relations helps an organization and its publics adapt mutually to each other." In 2011 and 2012, the PRSA solicited crowd-supplied definitions for the term and allowed the public to vote on one of three finalists. The winning definition stated that: "Public relations
14040-403: The other hand, stakeholder theory identifies people who have a stake in a given institution or issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are members of a target audience. For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with
14170-462: The plural is "central to the understanding" of public relations, writing "all organisations have a series of publics, or stakeholders, on whom their success depends". He follows Roger Hayward (1991) in dividing the publics into "customers (past, present, and future), staff (past, present, and future), investors (past, present, and future), politicians and regulators, neighbours, and business partners (suppliers, distributors, etc.)". Langley also contests
14300-563: The port of Georgetown , founded in 1751, and the port city of Alexandria, Virginia , founded in 1749. In 1791 and 1792, a team led by Andrew Ellicott , including Ellicott's brothers Joseph and Benjamin and African American astronomer Benjamin Banneker , whose parents had been enslaved, surveyed the borders of the federal district and placed boundary stones at every mile point; many of these stones are still standing. Both Maryland and Virginia were slave states , and slavery existed in
14430-472: The portion originally donated by Maryland. Confirming the fears of pro-slavery Alexandrians, the Compromise of 1850 outlawed the slave trade in the district, although not slavery itself. The outbreak of the American Civil War in 1861 led to the expansion of the federal government and notable growth in the city's population, including a large influx of freed slaves. President Abraham Lincoln signed
14560-575: The practice to Europe when they set up European subsidiaries in the wake of the Marshall plan of 1948–1952. In the second half of the 20th century, public relations entered an era of professional development . Trade associations, PR news-magazines, international PR agencies, and academic principles for the profession were established. In the early 2000s, press-release services began offering social-media press releases. The Cluetrain Manifesto , which predicted
14690-399: The press. Video and audio news releases (VNRs and ANRs) are often produced and distributed to TV outlets in hopes they will be used as regular program content. A fundamental technique used in public relations is to identify the target audience and to tailor messages that are relevant to each audience. Audience targeting requires public relations professionals to have a deep understanding of
14820-478: The public forum, but to obtain such a hearing for their ideas requires a skilled advocate. Marketing and communications strategist, Ira Gostin, believes there is a code of conduct when conducting business and using public relations. Public relations specialists have the ability to influence society. Fact-checking and presenting accurate information is necessary to maintain credibility with employers and clients. The Public Relations Society of America has established
14950-587: The public's consciousness. Furthermore, he is also concerned with ideologies and courses of actions as well as material goods and services and public utilities and industrial associations and large trade groups for which it secures popular support. In August 1978, the World Assembly of Public Relations Associations defined the field as "the art and social science of analyzing trends , predicting their consequences, counselling organizational leaders and implementing planned programs of action, which will serve both
15080-526: The region in the early 17th century. The Nacotchtank , also called the Nacostines by Catholic missionaries , maintained settlements around the Anacostia River in present-day Washington, D.C. Conflicts with European colonists and neighboring tribes ultimately displaced the Piscataway people, some of whom established a new settlement in 1699 near Point of Rocks, Maryland . Nine cities served as capitals to
15210-618: The release of certain news so it can take advantage of prominent events in the news. Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity . The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival. DPR may rely on IT security , industrial espionage , social engineering and competitive intelligence . Common techniques include using dirty secrets from
15340-639: The settling of the New World and during the movement to abolish slavery in England. Basil Clarke is considered the founder of public relations in the United Kingdom for his establishment of "Editorial Services" in 1924. The United States, the United Kingdom, Germany, and others used the concept of propaganda , which later evolved into public relations, to rally domestic support and to demonize enemies during
15470-399: The target, producing misleading facts to fool a competitor. In politics, a decision to use negative PR is also known as negative campaigning . The T.A.R.E.S. is a five-point test that evaluates ethical persuasion and provides boundaries in persuasive practices. Washington, D.C. Washington, D.C. , formally the District of Columbia and commonly known as Washington or D.C. ,
15600-565: The use of Congress be erected on the banks of the Delaware near Trenton , or of the Potomac , near Georgetown , provided a suitable district can be procured on one of the rivers as aforesaid, for a federal town". In Federalist No. 43 , published January 23, 1788, James Madison argued that the new federal government would need authority over a national capital to provide for its own maintenance and safety. The Pennsylvania Mutiny of 1783 emphasized
15730-404: The various mediated messages. According to Jim Hoggan , "public relations is not by definition 'spin'. Public relations is the art of building good relationships. You do that most effectively by earning trust and goodwill among those who are important to you and your business... Spin is to public relations what manipulation is to interpersonal communications. It's a diversion whose primary effect
15860-442: The violence. Many stores and other buildings were burned, and rebuilding from the riots was not completed until the late 1990s. In 1973, Congress enacted the District of Columbia Home Rule Act providing for an elected mayor and 13-member council for the district. In 1975, Walter Washington became the district's first elected and first black mayor. Since the 1980s, the D.C. statehood movement has grown in prominence. In 2016,
15990-528: The way an organization is perceived by influencing the media and maintaining relationships with stakeholders. According to Jacquie L'Etang from Queen Margaret University, public relations professionals can be viewed as "discourse workers specializing in communication and the presentation of argument and employing rhetorical strategies to achieve managerial aims." Specific public relations disciplines include: Building and managing relationships with those who influence an organization or individual's audiences have
16120-532: The width of the adjacent street plus 20 feet (6.1 m). Despite popular belief, no law has ever limited buildings to the height of the United States Capitol or the 555-foot (169 m) Washington Monument , which remains the district's tallest structure. City leaders have cited the height restriction as a primary reason that the district has limited affordable housing and its metro area has suburban sprawl and traffic problems. Washington, D.C., still has
16250-407: The workweek. The Washington metropolitan area , which includes parts of Maryland, Virginia, and West Virginia , is the country's seventh-largest metropolitan area , with a 2023 population of 6.3 million residents. A locally elected mayor and 13-member council have governed the district since 1973, though Congress retains the power to overturn local laws. Washington, D.C., residents are, on
16380-564: Was 20 minutes of flying time away from its suspected target, the White House or the U.S. Capitol Building in Washington, D.C. According to Vice President Dick Cheney , President George W. Bush gave the order to shoot the plane down. Bingham is survived by his parents and the Hoagland family members who played a part in his upbringing, by his stepmother and various stepsiblings, and by his partner of six years, Paul Holm. Holm described Bingham as
16510-513: Was above eastern Ohio , and pilots Jason Dahl and LeRoy Homer received an alert, "Beware of cockpit intrusion," on the cockpit computer device ACARS (Aircraft Communications and Reporting System). Three minutes later, Cleveland controllers could hear screams over the cockpit's open microphone. Moments later, the hijackers, led by the Lebanese Ziad Jarrah , took over the plane's controls and told passengers, "Keep remaining sitting. We have
16640-576: Was born on May 22, 1970, the only child of Alice Hoagland and Gerald Bingham. When Mark was two years old, his parents divorced. Raised by his mother and her family, Mark grew up in Miami, Florida , and Southern California before moving to the San Jose area in 1983. Bingham was an aspiring filmmaker, and as a teenager, he began using a video camera as a personal diary to document his life and those of his family and friends. He graduated from Los Gatos High School as
16770-789: Was renamed the Mark Bingham Gymnasium in August 2002. Singer Melissa Etheridge dedicated the song " Tuesday Morning " in 2004 to his memory. Beginning in 2005, the UC Berkeley Foundation and the California Alumni Association named the Mark Bingham Award for Excellence in Achievement by Young Alumni in his honor. According to the university, the goal of the award is to honor "a young alumnus/a who graduated within
16900-526: Was scheduled to depart at 8:00 am, but the plane did not depart until 42 minutes later due to runway traffic delays. Four minutes later, American Airlines Flight 11 crashed into the World Trade Center 's North Tower. At 9:03 am, as United Airlines Flight 175 crashed into the South Tower, Flight 93 climbed to cruising altitude, heading west over New Jersey and into Pennsylvania . At 9:25 am, Flight 93
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