Misplaced Pages

#18981

31-495: The Sir Duncan Rice Library is the main academic library for the University of Aberdeen . It was designed by Schmidt Hammer Lassen Architects and completed in 2011. It is named after Duncan Rice , a previous Principal of the university. The cube-shaped building can be seen prominently from the entire campus and much of the city. It is a seven-storey tower, clad in zebra-like jagged stripes of white and clear glass. The building has

62-480: A floorspace of 15,500 square metres. It houses several of the University's historic collections, including more than a quarter of a million ancient and priceless books and manuscripts that have been collected over five centuries since the University's foundation. There is also public exhibition space. The library replaced the smaller Queen Mother Library as the university's main library. The Queen Mother Library had been

93-539: A more direct audience for their messages. With few exceptions, such as American Idol , the Super Bowl and the Olympics , it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics. Lifetime targets women and MTV targets youth. Sports channels, for example, STAR Sports , ESPN , ESPN 2 , ESPNU , STAR Cricket , FS1 , FS2 and CBS Sports Network , target

124-489: A niche market with narrow demographics as a measure of increasing their financial gain margins. The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of brand recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). When there are needs or desires with specific and even complex characteristics,

155-721: A result of greater importance being placed on education and research. In the 1960s, academic libraries in Canada began to grow as a direct result of larger student enrollments, increased graduate programs, higher budget allowance, and general advocacy of the importance of these libraries. As a result of this growth and the Ontario New Universities Library Project that occurred during the early 1960s, five new universities were established in Ontario that all included fully cataloged collections. The establishment of libraries

186-547: A week, the University of Virginia was open nine hours a week, Columbia University four, and Bowdoin College only three. Students instead created literary societies and assessed entrance fees for building a small collection of usable volumes, often over what the university library held. In 1904, the Bibliographical Society of America was founded to foster the study of books and manuscripts. Academic librarians were

217-558: Is information literacy instruction, with most American academic libraries employing a person or department of people dedicated primarily to instruction. Many academic institutions offer faculty status to librarians, and librarians are often expected to publish research in their field. Academic librarian positions in the United States usually require an MLIS degree from an ALA-accredited institution. Niche market Not every product can be defined by its market niche. The niche market

248-539: Is a library that is attached to a higher education institution, which supports the curriculum and the research of the university faculty and students. According to the National Center for Education Statistics , there are an estimated 3,700 academic libraries in the United States. Class reading materials, intended to supplement lectures by the instructor and housed in academic libraries, have historically known as "reserves". Before electronic resources became available,

279-629: Is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. In practice, product vendors and trade businesses are commonly referred to as mainstream providers or narrow demographics niche market providers (colloquially shortened to just niche market providers ). Small capital providers usually opt for

310-1110: The Dewey Decimal Classification (DDC) used in the U.S., European academic libraries sometimes develop their own systems to organize their collections. Academic libraries have transformed in the 21st century to focus less on physical collection development, information access, and digital resources. Today's academic libraries typically provide access to subscription-based online resources, including research databases and ebook collections, in addition to physical books and journals. Academic libraries also offer space for students to work and study, in groups or individually, on "silent floors" and reference and research help services, sometimes including virtual reference services. Some academic libraries lend out technology such as video cameras, iPads, and calculators. Many academic libraries have remodeled to reflect this changing focus as learning commons . Academic libraries and learning commons often house tutoring, writing centers , and other academic services. A major focus of modern academic libraries

341-564: The Library of Trinity College Dublin (founded in 1592), and Vilnius University Library in Lithuania (founded in 1570). Unlike U.S. academic libraries, many academic libraries in Europe do not have open stacks like American academic libraries do, which can also apply to an institution's general collections. Although some European academic libraries utilize a classification system similar to or based upon

SECTION 10

#1733086329019

372-412: The ancient world. The earliest academic libraries include the Library of Alexandria and the library at Nalanda University , which apparently burned for months because of the sheer number of manuscripts. The first colleges in the United States were largely intended to train clergy members. The libraries associated with these institutions largely consisted of donated books on the subjects of theology and

403-413: The basis of a special collection department and they may include original papers, manuscripts, artwork, and artifacts written or created by a single author or about a specific subject. There is a great deal of variation among academic libraries based on their size, resources, collections, and services. The Harvard Library , which houses over 20 million volumes, is the largest strictly academic library in

434-614: The building was given the Aberdeen Civic Society Award. In 2013 it picked up an RIAS award and was also nominated for the 2013 RIAS Andrew Doolan Best Building in Scotland Award . It won a Royal Institute of British Architects National Award in 2013. In April 2014, the Mother Nature Network included it in a feature about the most beautiful libraries in the world. Academic library An academic library

465-406: The classics. In 1766, Harvard University had the most volumes held followed by Yale University , which had 4,000 volumes. Access to these libraries was restricted to faculty members and a few students: the only staff was a part-time faculty member or the president of the college. The priority of the library was to protect the books, not to allow patrons to use them. In 1849, Yale was open 30 hours

496-449: The funds were raised. The library was then officially opened by the Queen on 24 September 2012. In the first year there had been 700,000 visitors. The building sits on a base of Scottish stone. The ground floor is double-height with seven floors above. The building is clad in zebra-like jagged stripes of white and clear glass. In the interior void spaces are located centrally. Contrasting with

527-436: The geometric exterior, the central atrium formed by the void spaces has an organic form, shifting in location across the levels. Across the levels above the ground there are 1,200 reading spaces. Above ground there are 13 km of shelving to hold 400,000 books. The building is rated as BREEAM Excellent. Features that help it achieve this include a system to harvest rainwater to use for flushing toilets, photovoltaic cells on

558-467: The high costs of periodicals on acquisition budgets, which affected overall acquisition budgeting and ultimately public collections. Canadian academic libraries faced consistent problems relating to insufficient supplies and an overall lack of coordination among collections. Academic libraries within Canada might not have flourished or continued to be strengthened without the help of outside organizations. The Ontario Council of University Libraries (OCUL)

589-544: The majority of members. In 1976, the American Library Association (ALA) was formed with members including Melvil Dewey and Charles Ammi Cutter . Libraries re-prioritized to improve access to materials and found funding increasing due to increased demand for said materials. Academic libraries today vary regarding the extent to which they accommodate those not affiliated with their parent universities. Some offer reading and borrowing privileges to members of

620-638: The market niche requires specialized suppliers which are capable of meeting such expectations. Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the post-network era , niche audiences are now in much greater control of what they watch. In this context of greater viewer control, television networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication . This practice of "narrowcasting" also allows advertisers to have

651-616: The public on payment of an annual fee; such fees can vary greatly. The benefits usually do not extend to such services as computer usage other than to search the catalog or Internet access. Alumni and students of cooperating local universities may be given discounts or other considerations when arranging for borrowing privileges. On the other hand, some universities' libraries are restricted to students, faculty, and staff. Even in this case, they may make it possible for others to borrow materials through interlibrary loan programs. Libraries of land-grant universities generally are more accessible to

SECTION 20

#1733086329019

682-474: The public. In some cases, they are official government document repositories and are required to be open to the public. Still, public members are generally charged fees for borrowing privileges and usually are not allowed to access everything they would be able to as students. Harvard Library at Harvard University , a private Ivy League university in Cambridge, Massachusetts , is the largest academic library in

713-571: The reserves were supplied as actual books or as photocopies of appropriate journal articles. Modern academic libraries provide access to electronic resources. Academic libraries must determine a focus for collection development since comprehensive collections are not feasible. Librarians do this by identifying the needs of the faculty, student body, the mission and academic programs of the college or university. When there are particular areas of specialization in academic libraries, these are often referred to as niche collections. These collections are often

744-749: The roof and programmed timers to control the use of fluorescent lighting. Outside the library, Evolutionary Loop 517 , a 6.25-metre bronze sculpture by Nasser Azam , was unveiled on 27 May 2012. Other university libraries are located in Kings College (Divinity Library), the Taylor Building (Law Library) and the Polwarth Building (Medicine Library), with the latter being on the Foresterhill Campus. The university's library service (i.e. including all libraries) holds over one million books. In 2012

775-498: The university's main library since 1965. The university conducted a restricted international design competition for the new library in 2005. The Danish architectural firm Schmidt Hammer Lassen architects were successful. The project was the largest capital fundraising project ever undertaken by the university. Plans were unveiled to the public in 2007. Construction of the new library building started in August 2009. Caithness Stone Industries

806-430: The verge of decline. The total number of college and university libraries increased from 31 in 1959–1960 to 105 in 1969–1970. Following the growth of academic libraries in Canada during the 1960s, there was a brief period of sedation, which directly resulted from some significant budgetary issues. These academic libraries were faced with cost issues relating to the recently developed service of interlibrary lending and

837-488: The world with over 20 million volumes, 400 million manuscripts, 10 million photographs, and one million maps. In Canada , academic libraries have been more recently developed than in other nations. The first academic library in Canada, opened in 1789, was in Windsor, Nova Scotia . Academic libraries were significantly small during the 19th century and up until the 1950s, when Canadian academic libraries began to grow steadily as

868-599: The world, although the Danish Royal Library —a combined national and academic library—has a larger collection at about 37 million volumes. The University of California operates the largest academic library system in the world, managing about 41 million volumes across 100 libraries on ten campuses. Another notable example is the University of the South Pacific which has academic libraries distributed throughout its twelve member countries. Libraries date back to

899-587: Was awarded the contract to provide stone for the construction. A topping-out ceremony took place in October 2010. The building was completed in September 2011 and was initially known simply as the Aberdeen University New Library . On 21 September 2012, the building's name was changed to honour Duncan Rice, who had been Principal of the university 1990–2006, during the time that the project was conceived and

930-548: Was established in 1967 to promote unity among Canadian academic libraries. The Ontario College and University Library Association (OCULA) is attached to the Ontario Library Association (OLA) and is concerned with representing academic librarians regarding issues shared in the academic library setting. Among the earliest academic libraries in Europe are Bodleian Library at the University of Oxford (founded in 1602),

961-611: Was widespread throughout Canada and was furthered by grants provided by the Canada Council and the Social Sciences and Humanities Research Council , which sought to enhance library collections. Since many academic libraries were constructed after World War II, a majority of the Canadian academic libraries that were built before 1940 that had not been updated to modern lighting, air conditioning, etc., are either no longer in use or are on

Sir Duncan Rice Library - Misplaced Pages Continue

#18981