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16-398: Shapiro co-founded the email marketing software company Silverpop in 1999. In 2005 he joined the experience design and digital marketing agency Huge as one of four co-founders, becoming CEO in 2010. Shapiro is also co-founder and chairman of Honey, a New York-based enterprise communications startup and the author of Users Not Customers , published by Portfolio/Penguin in 2011. Shapiro

32-496: A BA in Economics in 1994. While at Harvard, Shapiro founded S. H. Eliot Publishing Group and served as co-founder and publisher of the men’s interest magazine Inside Edge with Jonathan Hsu . Inside Edge received $ 2 million in investment and had a part-time staff of 30. It was distributed Time Warner’s Warner Publisher Services with an international circulation of around 200,000 copies every 2 months. Upon graduating Harvard, Shapiro

48-565: A book about digital business strategy published by Portfolio/Penguin . Shapiro’s campaign to promote the book included hiring laid off Borders employees and outdoor advertising that implied Amazon was putting Borders out of business. In 2014, Shapiro was named one of The Observer’s Brooklyn Influentials and received a Made in NY award from the City of New York on behalf of Huge. In 2014 and 2015, Shapiro served as an NYCEDC Venture Fellows mentor as part of

64-527: A cabinet minister in the governments of Margaret Thatcher and John Major . A US edition of the publication launched in 1998, as well as a German edition. The US edition is editorially independent from the UK edition. In October 2013, the UK print edition of PRWeek changed from a weekly to a monthly edition; in September 2016 it switched from monthly to being bi-monthly. PRWeek produces regular research about

80-560: A key role in brokering IPG ’s acquisition of a stake in Huge for nearly $ 40 million, which was announced by Interpublic Chairman and CEO Michael Roth. At the time, Huge had 130 employees and offices in Brooklyn, Atlanta, Los Angeles, and London. Shapiro was formally named CEO in October, 2010, at which time Huge had 300 employees and $ 60 million in revenue. Huge was recognized as one of the 10 Agencies of

96-439: Is a stub . You can help Misplaced Pages by expanding it . PRWeek PRWeek is a trade magazine and news website for the public relations and wider communications industry. It is published by Haymarket Media Group . The original UK edition was founded by Geoffrey Lace and Lord Chadlington in the 1980s. PR Week was later sold to Lace's former employers, Haymarket, the publishing group founded by Lord Heseltine ,

112-471: The "highest honours in communications and PR". This trade magazine–related article is a stub . You can help Misplaced Pages by expanding it . See tips for writing articles about magazines . Further suggestions might be found on the article's talk page . This British business magazine or journal-related article is a stub . You can help Misplaced Pages by expanding it . See tips for writing articles about magazines . Further suggestions might be found on

128-576: The NYC Venture Fellowship program. In 2015, Shapiro coined the term Anticipatory Design for the practice of eliminating decision making in interaction design in an op-ed published by Fast Company. In 2017, Shapiro was named a Creative All Star by Mediapost, ranked 42 on PR Week ’s Power List and was named one of the 100 People Who Make Advertising Great by the American Association of Advertising Agencies . Silverpop Silverpop

144-458: The UK public relations industry, including the annual ranking of Top 150 PR consultancies and surveys into industry-relevant issues, such as staff retention . In October 2013, the UK print edition of PRWeek changed from a weekly to a monthly edition; in September 2016 it switched from monthly to being bi-monthly. PRWeek organises industry awards, referred to by the Financial Times as

160-507: The Year in 2012 by Advertising Age , Most Innovative Agency by Digiday in 2016, and Agency of the Year in 2017 by Mediapost. As of 2017, Huge had grown to 1500 employees In March 2018, it was announced that after leading the agency for 13 years Shapiro would leave Huge in May to launch a new venture. In 2011, Shapiro was named one of Crain's New York 's 40 Under 40 and authored Users Not Customers ,

176-429: The company between 1999 and 2000. Avienda specialized in email marketing and employed more than 80 people. In 2001 Avienda Technologies was renamed Silverpop Systems, Inc and named Bill Nussey as CEO. After this time, Shapiro and Bloom stepped back from the day-to-day operation of the company but remained key shareholders. In May, 2014, Silverpop Systems was acquired by IBM and is now a part of IBM Watson Marketing. At

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192-428: The company raised another $ 25 million from Escalate Capital Partners and Silicon Valley Bank . In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $ 275 million. Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them. This software company article

208-448: The time of the deal, Silverpop employed around 500 people. The terms of the deal were not publicized, but were estimated to be around $ 270M. In 2005, Shapiro joined Huge as a co-founder and partner. Initially Shapiro led strategy, client services, and Huge’s business development efforts, securing and playing an important role launching work for JetBlue, Warner Music Group, CNN, Reuters, iVillage, and Four Seasons. In 2008, Shapiro played

224-598: Was admitted to Columbia University where he received a Master of Business Administration. After graduating Columbia, Shapiro worked as a management consultant for Booz-Allen & Hamilton, specializing in Internet Strategy. In 1996, Shapiro founded Activegrams, a popular greeting cards website that let users send greetings and animations via email. In 1999, Activegrams became part of Atlanta-based Avienda Technologies, co-founded by Shapiro and David Bloom who raised over $ 36 million in funding from Draper Fisher Jurvetson for

240-400: Was an Atlanta -based software company focused on digital marketing . It was acquired by IBM in 2014. Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999. Between 1999 and 2000, the company raised $ 35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO . In April 2013,

256-522: Was born in New York City, New York and grew up on Long Island. He is the son of Stephen Shapiro, a former professor of electrical engineering at Stony Brook University and Terry Shapiro, a Long Island dentist and English literature PhD. Shapiro learned to code on his father’s IBM personal computer XT. Shapiro attended Ward Melville High School in East Setauket and Harvard College , where he received

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